Email info@onmascout.de
Phone: +49 8231 9595990
Kuti uvandudze chiyero chako chekudzvanya, gadzirisa peji rako rekumhara ad uye gadzira maSKAG, zvinova tsananguro pfupi dzezvaunoda kuti vanhu vaite kana vadzvanya pane yako ad. Kana iwe uchida kuwedzera yako yekudzvanya-kuburikidza mwero, edza kubhidha pamazwi akakosha. Nenzira iyi, iwe unowana iyo yepamusoro-soro yekudzvanya-kuburikidza mwero kubva kune yako ad. Iyi nzira haisi kungoshanda chete, zvakare inodhura-inoshanda.
NeGoogle Ads, iwe unogona kusvika kune vateereri vakakura uye kutyaira mhando yepamusoro inotungamira kune yako webhusaiti. Asi ndeipi nzira yakanakisa yekukwirisa yako Adwords yekumhara peji? Heano mamwe mazano:
Kutanga, ita shuwa kuti peji rako rekumhara rinopindura. Kunyange zvazvo zvingaita sebasa riri nyore, kugadzirisa peji rako kunoda kushanda nesimba. Kazhinji kazhinji, mapeji ekumhara ane zviwanikwa-akawanda uye anoda rubatsiro rweiyo graphic dhizaini, mugadziri, nezvimwe zviwanikwa zveIT. Nzvimbo yekutambira chinhu chakakosha kufunga, sevazhinji vashambadziri veAdWords vanotumira yavo PPC traffic kune yavo yekumba peji – hombe kwete-kwete mukushandura mwero optimization.
Kuti uvandudze kushandiswa kwepeji rako, sanganisira runyoro rwezvipupuriro uye mazita evatengi vemakambani. Kusanganisira ruzivo urwu kunobatsira vashanyi kuvimba nebhizinesi rako. Ita shuwa kuti dhizaini yakachena uye inyanzvi. Zvakare, ita shuwa kuti musoro wako unoenderana nekopi mune ad yako. Musoro wakanaka unogona kukanganisa mutsara wako wepasi 30%. Ita shuwa kuti peji rako rekumhara riri nyore kufamba, zvakare, uye zvemukati uye kudana kune chiito match.
Tarisira peji rako rekutora kune vateereri vako. Iwe unofanirwa kusanganisira iwo SEO mazwi akatungamira kune yekutanga kutsvaga mumusoro. Izvi zvichaita kuti peji yako ive yakakosha kune chinangwa chemushandisi, uye kuderedza Mutengo wako Pakudzvanya (CPC). Pamusoro pekuvandudza yako Adwords yekushambadzira mushandirapamwe, ruzivo rwepeji yekumhara runofanira kufadza ziso. Kana zvisiri, vashanyi vachabhururuka kure. Nzira yakanakisa yekuwedzera shanduko ndeyekukwidziridza peji rako rekutora kune chaivo vateereri vauri kunanga.
High click-through rates haisi nguva dzose chiratidzo chakanaka. Kana usiri kunanga mazwi akakosha, unogona kutambisa mari. Kunzvenga izvi, iwe unofanirwa kuyedza chinhu chese mune ad yako. Kuti uve nechokwadi chekuti kushambadzira kwako kwakabhadharwa kwakakodzera, iwe unofanirwa kuitisa keyword research. Nokuita kudaro, iwe unogona kuve nechokwadi chekuti yako yakabhadharwa ads ichave yakakosha kune vatengi vako.
Iwe unogona kuwana yako yemakwikwi ekudzvanya-kuburikidza mwero nekuongorora yako ad kopi. Google's Adwords report inowanikwa pamushandirapamwe, account, uye ad group level. Inopa ruzivo pane izvo vamwe vashambadziri vari kushambadza kune ako keyword mitsara. Izvi zvinosanganisira maonero share uye Click share. Besides, inoratidza mamwe mametric anonakidza akadai sekushanduka kwemakwikwi ako uye nemhedzisiro yawo pakuita kwako.
Kugadzira maSKAG eAdwords mishandirapamwe ndiyo imwe yedzakanakisa nzira dzekuwedzera yako ad's CTR uye kugadzira traffic.. Shambadziro dzinofanirwa kunge dzichienderana nekutsvaga kwemushandisi. Semuyenzaniso, kana mumwe munhu achitsvaga “mota,” ad yako inogona kuratidzwa kwavari. Generic short-tail keywords, zvisinei, inogona kunge isingashande pakutyaira traffic. Kana iwe uchida kuwedzera CTR yako, shandisa mazwi ekutsvaga anoenderana nemazwi ako makuru.
Kazhinji, SKAGs ine izwi rakakosha kana chirevo muboka rekushambadzira. Kana ads ako asingatarise kure-muswe keywords, shandisa akawanda machisi mhando dzeimwechete keyword. Izvi zvinodaro nekuti mimwe mibvunzo yekutsvaga ine miswe mirefu kupfuura mazwi ako makuru. Unogona kunatsa maSKAG ako nekuongorora mishumo yekutsvaga. Iwe unogona zvakare kuedza kugadzira SKAG itsva kunanga itsva, refu-muswe keywords.
Chinangwa ndechekuwedzera yako ad's CTR uye QS. Izvi zvinowanikwa nekusarudza hyper-relevant keywords uye nekuwedzera mikana yemutengi kudzvanya pane yako ad.. Google ichaona shambadzo dzine maCTR akakwira kuve akakosha uye anonakidza, izvo zvichazovandudza mikana yavo yekuonekwa. Aya ads anogona kukonzera kutengesa kwepamusoro uye anotungamira iwe. Gadzira maSKAG eAdwords nhasi kuti uvandudze kuita kwako ad!
Kugadzira maSKAG eAdwords mishandirapamwe inzira iri nyore yekuvandudza kushanda kwese kwead ad yako uye kutonga bhajeti yako.. Inopa yakakwira CTR uye nani mhando chibodzwa pane mamwe mazano. Uye nekuti inonyanya kujeka uye inoshanda, SKAGs akanakira optimize ads ako. Paunenge uchinge wagona hunyanzvi hwekugadzira SKAG, bhizinesi rako richange riri munzira yekuwedzera mari uye kudzora mashandisiro ako!
Pane mutsara wakanaka pakati pekushandisa trademark mukopi yako yekushambadza uye kubhidha pane trademarked keywords muAdwords.. Kunyangwe paine zviitiko apo iwe unogona kushandisa yako trademarked keywords mune yako ad kopi pasina kutyora trademark mutemo., zviri nani kugara kure netsika iyi. Kana vakwikwidzi vako vari kubhidha pa trademarked keywords, ita shuwa yekutarisa zvavanoita muAdwords uye shandisa organic uye akabhadhara nzira kudzikisira kukanganiswa kwekushambadzira kwavo.
Kushandisa yakazvitsaurira account maneja ndiyo imwe nzira yekusundira chikumbiro chako kuburikidza uye kuwedzera mikana yekubudirira. Nepo kubhidha pamazwi akakosha anogona kuwedzera CPC yako, inogona kubatsira bhizinesi rako kupfuura kurikuvadza. Kushandisa maturusi ekutsvagisa kunotendera iwe kuti uone akanakisa emazwi mabhidhi. Zvishandiso izvi zviri nyore kushandisa uye zvinokuratidza kuti ingani traffic yega yega keyword. Paunenge uchiashandisa kuwana iwo akakosha mazwi, vachakuzivisawo kana uchifanira kubhidha zvishoma pane zvaunofanira.
Danho rekutanga rekubhidha pamazwi akakosha muAdwords ndeyekutarisa kana mukwikwidzi akanyoresa trademark munyika iyo ad iri kuratidzwa.. Kana usingaiti, unogona kugara uchiendesa chichemo chechiratidzo kuGoogle. Kana mukwikwidzi wako asina, iwe unozopedzisira wabhadhara zvakanyanya mutengo-pa-kudzvanya. Pamusoro pe, mukwikwidzi wako anogona kunge asiri kuziva kuti vari kubhidha pamashoko akakosha, izvo zvinogona kutungamirira kumigumisiro yakaipa yebhizimisi ravo.
Mhosva ichangoburwa pakati peHeartware neMorningware inosimbisa njodzi yekubhidha pamazwi akakosha muAdwords.. Kushandisa trademarked keywords yekushambadzira inogona kuve ine njodzi zano, sezvo iwe unogona kupomerwa mhosva yekutyora trademark. Dare reEuropean Court of Justice rakatonga zvinopesana neLV, ichitaura kuti mutemo weGoogle hauna kutyora mutemo wechiratidzo. Zvisinei, yakapa mutongo wekuti makambani anogona kubhidha pazvikwangwani zveanokwikwidza kana vakazivisa zvinodiwa.
Kana iwe uchida kuziva kana ads ako ari kugadzira kutengesa, iwe unofanirwa kuseta kutendeuka kwekutsvaga kweAdwords. Iri danho riri nyore rinokugonesa iwe kuona kuti vangani vashanyi vakashandura kuita vatengi. Iwe unogona zvakare kuseta shanduko yekutevera yemapoka ad uye mushandirapamwe. Heano mamwe matanho aunofanira kutevera. Kutanga, gadzira kodhi yekutevera yeads yako. Zvadaro, wedzera shanduko yekutevera tag kune yako ad.
Iwe unogona kutevedzera marudzi akasiyana ekushandura, kusanganisira kufona, kutenga, app downloads, kunyoresa kwetsamba, nezvimwe. Kusarudza iyo chaiyo shanduko yekuronda sosi ndiyo nhanho yekutanga yekumisikidza yako shanduko yekutevera. Kana uchinge wasarudza chiitiko chekutevera, unogona kuverenga iyo ROI (return on investment) yako ad campaigns. Izvi zvinoverengerwa nekupatsanura mari inowanikwa nemashambadziro nemutengo wezvinhu zvinotengeswa.
Paunenge wafunga kumisikidza shanduko yekutevera yeAdwords, iwe uchafanirwa kuisa iyo id yekutendeuka, label, uye kukosha. Kana iwe uchida kuronda kutengesa nemushandirapamwe, iwe unogona zvakare kuseta kushambadzira nekushandisa snippet yepasirese. Paunenge wagadzira izvi, iwe unozogona kuyera kuti ndedzipi ads dziri kuunza vatengi vakawanda. Unogona kuona kuti vangani vanhu vanodzvanya pane yako ad uye kana vakatendeuka.
Paunenge wamisa iyo attribution modhi, unogona kuona kuti ndezvipi zviito zvakakonzera mhedzisiro inodiwa. Nekutara zuva rekuti shanduko dziitike, iwe unogona kuona kuti vangani vashanyi vakatendeuka nekuda kweiyo ad. Zvekuona-kuburikidza neshanduko, unogona kusarudza huwandu hwemazuva mushure mekunge ad yaonekwa. Nezve shanduko zvinosanganisira webhusaiti shanyira, Smart Bidding inogonesa bhidhi nzira zvichienderana neiyo dhizaini modhi yaunosarudza.
