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Kutanga yako Adwords mushandirapamwe, you should scan through your website for keywords related to your business. Mushure meizvi, unofanira kusarudza rudzi rwemachisi, iyo inotsanangura kuti Google inoenderana sei neshoko rako rakakosha. Unogona kusarudza kubva chaizvo, chirevo, kana kuchinjirwa machisi machisi mhando. Rudzi rwemachisi chaiwo ndiyo mhando yemutambo wakanyanya, nepo mutsara nemhando dzemachisi dzakafara zviri izvo zvakajairika.
When considering how much to spend on Adwords, zvakakosha kuti unzwisise mutengo wemazwi akakosha. Izvi ndizvo zvikamu zvikuru zvebhajeti yako, asi iwe unofanirwawo kuziva huwandu hwevakwikwidzi vanokwikwidza kune imwechete ad nzvimbo. Iwe unogona kushandisa Google Keyword Planner kuti uwane nhamba yekutsvaga mazwi makuru mu niche yako.
Mutengo wekudzvanya paAdWords unosiyana zvichienderana neshoko rakakosha uye indasitiri. Zvisinei, mari yepakati inenge $2.32 yekutsvaga ads uye $0.58 zvekuratidzira ads. Kuti uwane mamwe mashoko, shanyira Google's AdWords metrics peji. Zvakare, ramba uchifunga kuti mutengo wako wese unoenderana neHunhu Chibodzwa chemazwi ako akakosha uye maSERP aunonongedza. Iyo yakakwirira yako Quality Score, mari shoma yemushandirapamwe wako weAdWords.
Click-kuburikidza mwero (CTR) chimwe chinhu chinokanganisa mutengo wemushandirapamwe. Iwe unogona kuona iyo CTR yemushandirapamwe wako wekushambadza nekugovanisa nhamba yezviratidziro nehuwandu hwekudzvanya. Chiyero ichi chinoshandiswa nemhando dzakawanda kuona kushanda kwemashambadziro avo. Nokuda kwechikonzero ichi, kunatsiridza CTR kunofanirwa kuve chinangwa chekutanga chechero AdWords campaign.
Google AdWords ipuratifomu ine simba yekushambadzira iyo inoita kuti iwe usvike kune yakanyanya kunangwa vateereri. Nemamiriyoni evashandisi vekutsvaga, AdWords inogona kugadzirwa kuti ive yakachipa kana kudhura sezvaunoda. Unogona kusarudza bhajeti yako, uye kutochinja rudzi rwekushambadzira kwaunosarudza kumhanya.
Paunenge uchifunga nezvemhando yemazwi akakosha ekunongedza, iwe unofanirwa kuve nechokwadi chekuti mazwi akakosha anoenderana niche yauri kunanga. Edza kushandisa mazwi akakosha kuti uwane mazano. Iko kudiki bhidhi pazwi rakakosha muAdWords masendi mashanu, uye mazwi anodhura zvakanyanya acharaira $50 kana kupfuura pakudzvanya.
To make the most of your Adwords advertising campaign, unofanira kuziva sei kuverenga CPA yako (mutengo pakutenga) uye sei kuseta iyo chaiyo Adwords bhidhi. Iwe unofanirwawo kutarisa kutendeuka kwako, kubva pa keyword kusvika pakumhara peji kutengeswa. Unogona kushandisa Google Analytics, inova Software yemahara seSevhisi. Zvimwe zvekutengesa analytics zvishandiso zviripo zvakare.
Kana wangosarudza izwi rakakosha, iwe unozofanirwa kugadzira ad inomanikidza inokwezva vatengi kuti vadzvanye pairi. Inofanira kunge inoenderana nemusoro wepeji, ine mazwi akakosha kubva kuGoogle search bar, uye iva muchidimbu. Tsananguro yemushambadziro inofanirwa kutarisa kune zvakanakira chigadzirwa kana sevhisi kana yakakosha kupihwa, uye kupedzisa nekudana kwakasimba kuita chiito.
Kana iwe uri mutsva kuAdwords, usaite chikanganiso chekushandisa mari yakawandisa pamushandirapamwe wako wekutanga. Google inopa maturusi emahara ekukubatsira kubata yako Adwords mushandirapamwe uye kupindura mibvunzo. Asi ramba uchifunga kuti iyi puratifomu yakaoma uye iwe unofanirwa kuve nemoyo murefu kuti uidzidze. Kunyangwe iwe uchikwanisa kugona Adwords mukati memazuva mashoma ekutanga, zvichiri kukosha kuti uzvipire kune isingasviki mwedzi mitatu.
Iwe zvakare uchada kuseta bhajeti. Nepo izvi zvinonzwika senzira yakaoma, zviri chaizvo nyore. Zvakakosha kuyeuka kuti bhajeti yako inosungirirwa kune zvinangwa zvako uye nguva yegore yauri kushandisa sevhisi. Semuyenzaniso, unogona kubatanidza yako Adwords mushandirapamwe neBack-To-School campaign, uye yako Holiday Sales mushandirapamwe nekupera-kwegore kutengesa.
Bhajeti yako yemazuva ese ichakamurwa zvakaenzana pakati pemishandirapamwe yako, saka unogona kugovera mari dzakasiyana kune yega yega mushandirapamwe. Iwe unogona zvakare kusarudza kugovera bhajeti yako zvakasiyana kune akasiyana mishandirapamwe, wochichinja gare gare. Iwe unogona kuseta mabhidhi pamaoko kana kurega Adwords ichizvigadzira otomatiki. Manual kubhidha inokupa iwe kutonga kwakanyanya pane yako bhajeti.
Usati watanga yako Adwords mushandirapamwe, unofanirwa kuronga mazwi ako makuru. Iwe unogona kuita izvi uchishandisa Keyword Planner muGoogle Adwords. Ichi chishandiso chiri muchikamu cheZvishandiso. Inokupa sarudzo dzinoverengeka dzekusarudza mazwi akakosha. Keywords sarudza kuti ads yako ichaonekwa sei kune chaivo vateereri.
Before creating a campaign, unofanira kuziva zvinangwa zvedanidziro yako. Iwe unogona kusarudza kubva kune zvakasiyana-siyana zvezvinangwa, zvakadai sekutengesa, inotungamira, webhusaiti traffic, kutariswa kwechigadzirwa uye mhando, uye kuziva kwemhando. Unogonawo kugadzira mushandirapamwe usina zvinangwa, mune iyo kesi iwe unogona kuseta ma parameter sezvaunoda.
Kune mhando mbiri dzemachisi mhando: machisi akakura uye machisi chaiwo. Broad match ndiyo inosarudzika, uye inokubvumira kuti usarudze zvakasiyana-siyana zvemashoko makuru, nepo mechi chaiyo inokutendera kuti usarudze izwi rakakosha kana chirevo. Iwe unogona zvakare kusarudza kusabvisa mamwe mazwi akakosha kana mitsara kubva pamushandirapamwe wako, zvakadai semashoko asina kunaka.
Kugadzira mushandirapamwe muAdwords zviri nyore kana uine Google account. Zvinotora maminetsi mashoma kugadzira account uye kutanga kushambadza. Mushure mekugadzira account, iwe uchafanirwa kusarudza bhajeti, sarudza vateereri vako, set mabhidhi, uye nyora ad kopi.
AdWords inoshanda pamutengo we-per-click (CPP) model, saka bhajeti yako ichatarisa huwandu hwekuratidzwa kwaunowana. Google inogona kuseta iyo bidhi yako yega, kana kuti iwe unogona kuzvigadzirisa nemaoko ne keyword planner. Iva nechokwadi chekuyeuka kuti mushandirapamwe uzere unoda nguva yakawanda kupfuura yaungatarisira.
Musoro wemusoro uye tsananguro muAdWords inogona kuve neanosvika 160 characters. Ita shuwa kuti dzakapfupika uye dzinobata kutarisisa kwemushandisi. Usakanganwa kusanganisira kufona kuita chiito, ingave iri kodhi yekuderedzwa kana yekupihwa. Kana kushambadzira kwako kusiri kumanikidza, haugone kudzvanya kubva kuvateereri.
There are several factors to consider when optimizing your campaign on Google Adwords. Chekutanga, rangarira kuti haasi ese macampaign anogadzirwa akaenzana. Kugovera danho rekutanga kumushandirapamwe wega wega kunozoratidza kuti ibasa rakawanda sei rinofanirwa kuitwa kuivandudza. Kukosha 1 mishandirapamwe inofanira kuwana simba shoma, nepo ichikosha 2 uye 3 mishandirapamwe inoda kushanda nesimba. Semuyenzaniso, kuvandudzwa kwe 10% pane Chinhu Chinokosha 1 mushandirapamwe uchaunza kuwedzera kwemadhora makumi mashanu ekuwedzera mumari, nepo a 10% kuvandudzika mune Chinhu Chinokosha 3 mushandirapamwe waizoburitsa $100k kuwedzera kwemari. Pane rimwe divi, kana mushandirapamwe unogadzira madhora mashanu emari uye inoverengerwa seKukosha 3 muzvinyorwa zvinokosha, zvinoda kuvandudzwa kwe10X (100%) kuti uwane mupiro wakafanana. Saka zvakakosha kucherekedza mishandirapamwe isina kunyatsoita basa rekusimudzira uye kuita zvakanyanyisa mishandirapamwe yekuwedzera.
Kugadzirisa mushandirapamwe wako paGoogle Adwords kunoda kugara uchiyedzwa uye kugadzirisa. Unogona kushandisa runyoro kuti uone kuti ndezvipi zvinhu zvinoda kugadziriswa. Nzvimbo huru dzinoda kugadziriswa dzinosanganisira ad copy, ad targeting, uye kusarudzwa kwemashoko makuru. Pamusoro pe, zvirimo zvepeji yekumhara zvinofanirwa kuvandudzwa, naizvo.
Nepo kugadzirisa mushandirapamwe wako paGoogle Adwords kwakakosha, zvakakosha kutarisa pachinangwa chakakosha chemushandirapamwe wako: purofiti! Kunyangwe iyo CPC yezwi rakakosha isingakanganise zvakananga pazasi, inogona kunge ichiri kukwanisa kuwedzera kutendeuka. Izvi zvinonyanya kukosha kana iwe uri kushanda kune inotungamira chizvarwa chikamu cheGoogle Ads, uko kutendeuka kusingawanzo kukurumidza.
Kuita kuti mushandirapamwe wako ushande pane bhajeti shoma, funga kuwedzera mamwe mazwi akakosha. Mazwi akareba-muswe anokugonesa kunyora zvirinani kushambadza uye nekuwedzera maitiro emushandirapamwe wako. Kuwedzera mamwe mazwi akakosha kumishandirapamwe yako kunofanirwa kunge kuri kutarisisa kwePPC yako account manejimendi ekuedza. Iwe unogona zvakare kushandisa Google Analytics kuongorora mashandiro ewebhusaiti yako. Ichi chishandiso chinokupa iwe ruzivo rwakadzama mune maitiro evatengi uye mafambisirwo avari kuita webhusaiti yako.
Nhanho inotevera mukugadzirisa mushandirapamwe wako paGoogle Adwords ndeyekuona kuti ndezvipi zvinangwa zvedanidziro yako. Semuyenzaniso, ndicho chinangwa chako chekuwedzera kubatanidzwa kwevatengi? Kana kuwedzera kutengesa? Kana zvakadaro, mishandirapamwe yako yekushambadzira inofanirwa kuvandudzwa kuti ionekwe uye shanduko.
