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To maximize the number of clicks your advertising campaign receives, you can try different types of keywords in AdWords. Imwe sarudzo inonzi exact match keywords, iyo inova nechokwadi chekuti ad yako ichaonekwa kana vanotsvaga vachishandisa iwo chaiwo mutsara muhurongwa hwakafanana. Kushandisa chaiyo match keyword kunoderedza mari yako yePPC zvakanyanya, asi zvichaita kuti ads ako aomerwe kuona.
Zvakakosha kusarudza mazwi akakosha anoenderana nebhizinesi rako uye zvirimo. Izvi zvichawedzera mikana yako yekutendeuka uye kuisa mari yakawanda muhomwe yako. Semuyenzaniso, kana iwe uri chitoro chekuwedzera hutano, unofanira kufunga keywords chokuita mavhitaminzi, supplements, herbs, nemimwe mishonga yemasikirwo. Havasi vese vanozoita zvine musoro pamushandirapamwe wako, saka iva nechokwadi chekufunga kuti rudzi rwevatengi vari kutsvaga mu niche yako.
Pakusarudza mazwi makuru eAdWords, funga chinangwa chevateereri vako. Rangarira kuti iwo anonyanya kukosha mazwi ndeaya anokwezva vashandisi vari kushingaira kutsvaga mhinduro kudambudziko ravo. Munhu ari kungobhurawuza padandemutande kana kutsvaga dzidzo, semuyenzaniso, haisi kuzotsvaga chigadzirwa kana sevhisi. Kushandisa mazwi akakosha kunogona kugadzira kana kuputsa mushandirapamwe wako.
Iwe unogona zvakare kushandisa yakafara match modifier kunanga vanhu vari kutsvaga chaiyo chigadzirwa kana sevhisi. Semuyenzaniso, a digital marketing auditing company could rank for the broad match keyword “digital marketing.” This would ensure that their ads appear to customers who are searching for that exact term.
You can bid on your ads in a number of ways. Iwe unogona kushandisa mutengo-pa-kudzvanya kana mutengo-pa-pa-yekuwana mabhidhi. Mumutengo we-per-click kubhidha, unozobhadhara chete kana mumwe munhu adzvanya pane yako ad. Cost-per-acquisition kubhidha kwakasiyana. Google Adwords inoshandisa okisheni sisitimu kuona kuti imarii yaunofanira kubhidha pane yega ad. Mari yauno bhidha pa keyword inoenderana nekuti inonyatso shandura sei uye kuti vangani vashanyi vanodzvanya pairi.
Kubhadhara paAdwords kunogona kunetsa. Nzira yakajairika yekubhidha ndeye Cost-Per-Click. Iyi nzira yakanakira kutyaira yakananga traffic. Zvisinei, haishande kana iwe uri kuyedza kukwezva mavhoriyamu makuru e traffic zuva nezuva. Kubhidha kweCPC kunoshanda zvakanyanya kana shambadzo yako ikaratidzwa pamasaiti ane zvinoenderana.
Imwe nzira yekuwedzera bhidhi yako ndeyekugadzirisa mazwi makuru. Iwe unofanirwa kuedza kusarudza mazwi akakosha anoenderana nebhizinesi rako uye zvigadzirwa kana masevhisi auri kupa. Ipapo iwe unofanirwa kutarisa maitiro ekushambadzira kwako nguva nenguva. Iwe unofanirwa kuita shanduko kwairi sezvinodiwa kune yakanyanya ROI. Zvadaro, unogona kuedza kugadzirisa mabhidhi ako zvichienderana nezvawawana zvazvino.
Ziva nezvekuedza kwako kushambadzira kwemakwikwi. Kana vakwikwidzi vako vari kushandisa zita rechiratidzo mumashambadziro avo, unogona kuisa chichemo neGoogle. Neimwe nzira, unogona kuedza kushanda zita rechiratidzo mune yako ad kopi zvagara. Semuyenzaniso, kana iwe uchikwikwidza neanozivikanwa SEO mutungamiri wepfungwa, unofanira kuedza kubhidhai panguva iyoyo. While bidding on your competitors’ terms may get you more clicks, inogona kukanganisa zita rechiratidzo chako.
Quality score is a very important aspect of Adwords and it affects ad positioning and cost per click. Zvisinei, zvakaoma kuzvigadzirisa, sezvo paine zvinhu zvakawanda zviri kunze kwekutonga kwemaneja weakaundi. Semuyenzaniso, peji yekumhara inoda kutungamirwa nedhizaini, budiriro uye IT timu, uye kune zvimwe zvakawanda zvinopa chikamu chemhando yepamusoro.
Kuti uwedzere kunaka kwako zvibodzwa, ita shuwa mazwi ako makuru, ad uye peji yekumhara zvese zvinoenderana. Kunyangwe kana kiyi yako izwi rakaderera kuita, inoda kutungamirirwa kune peji inokwezva vatengi vanodiwa. Zvikasadaro, iwe unozopedzisira wabhadhara yakawanda yenzvimbo yekushambadzira paGoogle kupfuura kukosha kwayo.
Iyo yekudzvanya-kuburikidza mwero inokanganisawo yako AdWords mhando chibodzwa. Yepamusoro yekudzvanya-kuburikidza mwero inoreva kuti ad yako yakakosha uye inobatsira kune munhu akadzvanya pairi. Pamusoro pe, yakavandudzwa Quality Score inogona kuwedzera ad yako chinzvimbo. Kana kushambadzira kwako kwakakosha uye kukwezva kune vateereri vanotarisirwa, ivo vacharatidzwa zvakakwirira mumigumisiro.
Chimwe chinhu chakakosha chinokanganisa chibodzwa chako cheQA inzira iyo mushanyi anoita kana asvika pawebhusaiti. Kana mushanyi ane chiitiko chisina kunaka mushure mekumhara pawebhusaiti, kashoma kuti vatendeuke. Kana ruzivo rwakanyanya kuipa, vachabva panzvimbo, uye izvi zvinodzikisa yako QA mamakisi.
Remarketing is a powerful tool to increase your website’s conversion rate and make your ads more relevant to your audience. Iyo tekinoroji inogona kunanga kune vamwe vateereri zvichibva pane akasiyana ma parameter. Semuyenzaniso, unogona kusarudza kunanga vanhu zvichienderana nezvavakambotsvaga kana nemutauro. Izvo zvakare zvinogoneka kugadzira runyorwa zvichibva pane yavo nhanho yemari uye dzidzo kumashure. AdWords remarketing campaigns inogona kuwedzera shanduko yako uye kugadzirisa ROI yako nekuyeuchidza vateereri vako nezvezvigadzirwa nemasevhisi ako..
Kuti uite kushambadzira zvakare neAdWords mishandirapamwe, iwe unofanirwa kuziva zvinhu zvishoma nezve ad yakanangana nemaitiro. Iwe unofanirwa kuve nechokwadi chekuti webhusaiti yako inoenderana neiyo tag yekushambadzira. Iwe unogona ipapo kushandisa iyo + Remarketing Rondedzero mune Yakagoverwa raibhurari chikamu cheAdWords account yako kugadzira akasiyana ekushambadzira ekushambadzira.. Kana wangogadzira rondedzero, iwe unofanirwa kuudza AdWords kuti ndeipi data yekushandisa kune ako ads.
Kutengesazve neAdWords kunotendera iwe kuti ushumire zvakanangwa ads kune vashanyi vakamboshanyira webhusaiti yako. Nekudzokorodza vashanyi vekare ava, iwe unogona kuvakurudzira kuti vadzoke kune webhusaiti yako uye kutora matanho pane zvaunopa. Semagumo, vanhu ava vangangove vanotungamira kana kutengesa.
The cost of Adwords is spiraling out of control for many keywords. Zvakanga zvisina kushata makore mashoma apfuura, asi iye zvino sezvo mamwe mabhizimisi ari kubhidhaira pazviziviso izvi, mari yacho yava kudhura zvakanyanya. Iko zvino inogona kuita mari inosvika EUR5 pakudzvanya kwebhizinesi idzva kuti zita ravo ribude ipapo.
Pane zvinhu zvakawanda zvekufunga nezvazvo pakusarudza mutengo weAdWords, kusanganisira hukuru hwedanidziro, mangani ads aunoda, uye kuti unoda rubatsiro rwakadii. Kazhinji, kunyange zvakadaro, mushandirapamwe weAdWords unogona kudhura chero kubva $9,000 ku $10,000 mwedzi kana kupfuura.
Mutengo wese weAdwords ihuwandu hwemutengo pakudzvanya (CPC) uye mutengo pachuru pazvinoonekwa (CPM) kupedza. Izvo hazvisanganisi mari yemamwe mari, sekudzvanya pawebhusaiti yako. Kuve neavhareji yebhajeti yezuva nezuva uye kuseta mabhidhi pakiyi yezwi kana ad boka level kunogona kukubatsira kudzora mitengo. Iwe unofanirwawo kutarisa paavhareji chinzvimbo cheshambadziro yako mukuenzanisa neyevamwe vashambadziri. Izvi zvinogona kubatsira pakunzwisisa kudzoka pakudyara kwako.
Kunyangwe CPC isiri chiratidzo chikuru chekushanda kweshambadziro yako paGoogle, ndiyo hwaro hwekunzwisisa mari yako yese yekushambadzira. CPC yakakwira inoreva mutengo wakakwirisa pakudzvanya, asi haivimbisi nhamba yepamusoro yevatengi vanobhadhara. Zvisinei, inovimbisa kuwedzera traffic kune yako webhusaiti.
One of the first steps in campaign optimization is to understand your audience. Kugadzira munhu wevateereri kunogona kukubatsira kuti unzwisise izvo tarisiro yako iri kutsvaga. Inokubatsirawo kusarudza mazwi akakosha uye zvemukati zvinoenderana nezvavanofarira uye marwadzo mapoinzi. Paunenge uine mufananidzo wakajeka wekuti vateereri vako ndevapi, unogona kunatsiridza yako yakananga kukwezva vatengi chaivo.
Iwe unofanirwawo kuziva yako keyword makwikwi. Kunyanya kukwikwidza izwi rako rakakosha, iyo yakawanda mari ichakudyira iwe. Ichi ndicho chikonzero nei iri zano rakanaka kugadzira mashoma akasiyana vhezheni eimwechete keyword. Semuyenzaniso, ungangoda kugadzira mushandirapamwe unoenderana nemazwi akakosha ane hukama nechigadzirwa chako, asi kwete kunyanya kukwikwidza. Nokuda kweizvi, unogona kushandisa keyword planner kuti uuye nerondedzero yemitsara yaunogona kunanga.
Wokutanga 30 mazuva emushandirapamwe wePPC akakosha. Munguva ino, zvakakosha kuti ukwidziridze zvemhando yepamusoro uye chinzvimbo chekushambadzira. Iwe unofanirwawo kukwiridzira iyo ad kopi uye yekumhara peji. Pakupedzisira, iwe unofanirwa kuvavarira kuwedzera purofiti kubva kune ako ads. Nekutanga KPIs, unogona kutonga zvirinani mishandirapamwe yako uye uwane mibairo yakanaka.
Using the ‘Experiments’ feature in Google Ads, unogona kugadzira misiyano yekushambadzira munguva pfupi. Kune yega yega ad musiyano, unogona kuzvinyora uye kuongorora zvabuda. Pakupedzisira, haufanirwe kumbomira kukwenenzvera yako AdWords mushandirapamwe. Gara uchiyedza uye uchiedza mazano matsva. Iwe unogona kutopatsanura ako Ad Groups kuita akati wandei akasiyana ad makopi uye mapeji ekumhara. Ita shuwa kuti unoshandisa musanganiswa wemhando dzemachisi, mapeji ekumhara, uye ad text kuti uwane mibairo yakanaka.
