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Adwords chishandiso chine simba chekusimudzira webhusaiti yako. It can drive thousands of new visitors to your site in a matter of minutes. Zvisinei, zvakakosha kuti usarudze mazwi akakosha uye machisi mhando. Ngatitarisei mamwe ematipi aunogona kushandisa kukwirisa mushandirapamwe wako. Semuyenzaniso, kana uri kutsvaga kuhaya mainjiniya matsva, unogona kushandisa peji yekumhara uye AdWords mushandirapamwe kunanga vanhu vari kutsvaga mainjiniya.
Keyword research is a critical part of online marketing. Inobatsira kuona misika ine pundutso uye kutsvaga chinangwa chekuvandudza budiriro yekubhadhara-per-click kushambadzira mishandirapamwe.. Kushandisa Google AdWords ad muvaki, mabhizinesi anogona kusarudza akanakisa mazwi ekugadzirisa kushambadzira kwavo. Chinangwa chikuru ndechekugadzira maonero akasimba kune vanhu vari kutsvaga izvo zvavanofanira kupa.
Nhanho yekutanga mukutsvagisa mazwi akakosha kuziva vateereri vako. Iwe unofanirwa kuona rudzi rwezvinyorwa zvichatsvakwa nevateereri vako uye mashandisiro avanoita internet kuita sarudzo. Funga nezvechinangwa chavo chekutsvaga, semuyenzaniso, kutengeserana kana ruzivo. Zvakare, tarisa kubatana kwemazwi akasiyana. Pamusoro pe, unogona kuona kana mamwe mazwi akakosha akakosha kune yako saiti kupfuura mamwe.
Keyword research yakakosha pakusarudza mazwi akakodzera ekushandisa kusimudzira webhusaiti yako. Keyword research inokupawo mazano ekuvandudza saiti yako. Izvo zvakakoshawo kufunga zvinofarirwa nevateereri vako uye mapoinzi ekurwadziwa. Nokunzwisisa zvavanoda, unozogona kugadzira mazano anoenderana nezvido izvozvo.
Google's AdWords keyword planner ine akawanda maficha ekukubatsira neako keyword research. Inogona kukubatsira kugadzira ads uye kopi yewebhusaiti yako. Iyo yemahara kushandisa uye inoda chete Google AdWords account uye chinongedzo kwairi. Inokubatsirawo kuona mazwi matsva ayo vateereri vako vanenge vachitsvaga.
Keyword research yeAdwords inosanganisira kuitisa tsvakiridzo pane zvemukwikwidzi zvemukati. Mazwi akakosha anodarika izwi rimwechete; anogona kuva zvirevo kana kunyange musanganiswa wemashoko. Paunenge uchigadzira zvemukati zvesaiti yako, edza kushandisa mazwi makuru-muswe. Yakareba-muswe keywords ichakubatsira iwe kuwana yakanangwa traffic mwedzi nemwedzi. Kuti uone kana izwi rakakosha rakakosha, unogona kutarisa huwandu hwekutsvaga uye Google Trends.
Bidding on trademarked keywords in AdWords is a legal issue. Zvichienderana nenyika yauri kunanga, mazwi ekutengesa anogona kunge asiri pamutemo mune ad zvinyorwa. Kazhinji, trademarked keywords inofanira kudzivirirwa, asi zvimwe zvinosiyana zviripo. Mawebhusaiti ane ruzivo uye vatengesi vanogona kukwanisa kushandisa aya mazwi makuru.
Chekutanga, unofanira kufunga zvaunofarira zvebhizimisi. Semuyenzaniso, uri kunyatsoda here kupa vakwikwidzi vako mukana usina kunaka? Kana zvakadaro, you shouldn’t bid on the competitors’ trademarked keywords. Kuita izvi kunogona kuguma nemhosva yekutyora chiratidzo chekutengeserana. Ichaitawo kuti zviite sekunge vakwikwidzi vako varikuda iwo mazwi makuru.
Kana mukwikwidzi wako ari kushandisa trademark pane ako keywords, unogona kuisa chichemo neGoogle. Asi, iwe unofanirwa kuyeuka kuti mukwikwidzi wako ad achatambura nekunyunyuta kwako, iyo inodzikisa yako yemhando yepamusoro uye kuwedzera yako mutengo-pa-kudzvanya. Zvakatoipa, mukwikwidzi wako anogona kunge asiri kutomboziva kuti vari kubhidha pamatemu ekutengeserana. Kana zvakadaro, vangave vakada kugamuchira izwi rakakosha pane kudaro.
Hazvina kujairika kuona zita remukwikwidzi richibuda mune yako ad. Kubhidha pazita ravo remhando zvakare izano rinoshanda kana iwe uchida kunanga musika wavo. Izvi zvichakubatsira iwe kuwedzera kuoneka kwechiratidzo chako uye kugadzirisa kutengesa kwako. Kana izwi remukwikwidzi wako rakadhindwa rakakurumbira, unogona kusarudza kubhidha panguva iyoyo. Nzira yakanakisa yekuita kuti kushambadzira kwako kuonekwe nevateereri vako ndeyekusimbisa yako yakasarudzika yekutengesa chirevo (USP).
When you run a successful AdWords campaign, iwe unoda kukwanisa kuyera nhamba yevanhu vanodzvanya pane yako ad. Huwandu uhu hunobatsira pakuyedza ads ako uye nekuzvigadzirisa kana zvichidikanwa. Iwe unogona zvakare kuyera kushanda kwemushandirapamwe wako nekutevera kuti vangani vanhu vanorodha zvirimo. A high download rate chiratidzo chekufarira kwakanyanya, izvo zvinoreva zvakawanda zvinogona kutengesa.
Avhareji yeGoogle Ads Click-kuburikidza mwero (CTR) ndizvo 1.91% pane network yekutsvaga, uye 0.35% pane network yekuratidzira. Yemashambadziro ekushambadzira kuti abudise yakanakisa kudzoka pakudyara, unoda CTR yakakwirira. Zvakakosha kuyeuka kuti AdWords CTR yako inoverengerwa nekugovanisa huwandu hwezvinoonekwa nenhamba yekudzvanya.. Semuyenzaniso, CTR ye 5% zvinoreva kuti vanhu vashanu vanodzvanya pane yega yega 100 ad impressions. Iyo CTR yeimwe ad, listing, kana keyword rakasiyana.
Kudzvanya-kuburikidza mwero ndiyo yakakosha metric nekuti inobata zvakananga yako Quality Score. Kazhinji, CTR yako inofanira kunge iri zvishoma 2%. Zvisinei, mamwe macampaign achaita zvirinani pane mamwe. Kana CTR yako yakakura kupfuura iyi, iwe unofanirwa kufunga nezve zvimwe zvinhu zvinokanganisa kuita kwemushandirapamwe wako.
Iyo CTR yemushandirapamwe weGoogle AdWords zvinoenderana nezvakawanda zvinhu. Izvo zvakakosha kuti uzive kuti yakaderera CTR inokwevera pasi yako ad's Quality Score, kukanganisa kuiswa kwayo mune ramangwana. Uyezve, yakaderera CTRs inoratidza kushaikwa kwekukosha kune ad ad viewer.
A high CTR zvinoreva kuti chikamu chikuru chevanhu vanoona ad yako vanodzvanya pairi. Kuve nekudzvanya-kuburikidza mwero kunokubatsira kuti uwedzere kuoneka kwead yako, uye inowedzera mikana yekutendeuka.
A landing page is a very important part of an Adwords campaign. Inofanira kunge iine mazwi akakosha auri kunanga uye kuve nyore kuverenga. Inofanirawo kuva netsanangudzo uye musoro, iyo inofanirwa kugadzira snippet yekutsvaga. Izvi zvichakubatsira kuti uwane mamwe mabhatani uye kuwedzera shanduko.
Vanhu vanodzvanya pane ads vanoda kuziva zvakawanda nezve chigadzirwa kana sevhisi inosimudzirwa. Zvinonyengera kutumira vanhu kumapeji akasiyana kana zvinyorwa zvisingakodzeri kutsvaga kwavo. Uyezve, inogona kuita kuti iwe urambidzwe kubva kune yekutsvaga injini. Semuyenzaniso, bhena kushambadzira inosimudzira yemahara uremu mushumo haifanire kutungamira kune saiti inotengesa discounts zvemagetsi. Saka, zvakakosha kupa zvakanyanya kutarisisa zvinyorwa pane yekumhara peji.
Pamusoro pekushandura vashanyi kuva vatengi, peji rekumhara rinobatsira kune yemhando yepamusoro zvibodzwa zveboka rekushambadza kana keyword. Kukwidza zvibodzwa zvepeji yako yekumhara, kukwirisa zvibodzwa zvako zvemhando yepamusoro uye zvirinani kuita mushandirapamwe wako weAdWords. Naizvozvo, peji yekumhara chikamu chakakosha chechero nzira yekushambadzira.
Kugadzira peji yekumhara iyo yakagadziridzwa yeAdWords inhanho yakakosha yekuwedzera shanduko. Nekubatanidza kubuda-chinangwa pop-up, unogona kutora email kero dzevashandisi vari kusiya saiti yako vasina kutenga. Kana izvi zvikaitika, unogona kushandisa iyi pop-up kuvabatanidza zvakare gare gare.
Chimwe chinhu chakakosha cheAdwords yekumisa peji ishoko rayo. Iyo kopi inofanirwa kuenderana nemazwi akakosha, ad text, uye kutsvaga mubvunzo. Inofanirawo kuva nekushevedzera kwakajeka kwekuita.
Setting up Adwords conversion tracking is easy. Chekutanga, iwe unofanirwa kutsanangura shanduko yaunoda kuronda. Shanduko iyi inofanirwa kuenderana nechiito chaicho chinotorwa nemushandisi pawebhusaiti yako. Mienzaniso inosanganisira kutumira fomu rekuonana kana kudhawunirodha ebook remahara. Kana webhusaiti yako iri kunyanya ecommerce saiti, unogona kutsanangura chero chiito chinoguma nekutenga. Ipapo iwe unogona kuseta kodhi yekutevera yechiito ichocho.
Conversion tracking inoda macode maviri: Global Site Tag uye kodhi yekushandura. Kodhi yekutanga ndeyekushandura webhusaiti, nepo yechipiri ndeyekufona. Iyo kodhi inofanirwa kuiswa pane yega peji kuti itevedzerwe. Semuyenzaniso, kana mushanyi akadzvanya nhamba yako yefoni, iyo kodhi inoteedzera kutendeuka uye kuratidza iwo ruzivo.
Shanduko yekutevera inobatsira kune akati wandei zvikonzero. Inogona kukubatsira kuti unzwisise ROI yako uye kuita sarudzo dzirinani maererano nekushandisa kwako ad. Uyezve, inogona kukubatsira kushandisa Smart Bidding nzira, iyo inogonesa otomatiki mishandirapamwe yako zvichienderana nemuchinjika-mudziyo uye muchinjika-browser data. Paunenge uchinge wagadzira shanduko yekutevera, unogona kutanga kuongorora data rako nekuongorora kushanda kwekushambadzira kwako uye mishandirapamwe.
AdWords shanduko yekutevera inobvumidza iwe kukwereta shanduko mukati menguva yakatarwa, iro rinogona kuva zuva kana mwedzi. Izvi zvinoreva kuti kana mumwe munhu akadzvanya pane yako ad otenga chimwe chinhu mukati memazuva makumi matatu ekutanga, iyo ad ichaverengerwa kune kutengeserana.
AdWords Conversion tracking inoshanda nekubatanidza Google Analytics uye AdWords. Iko kutendeuka yekutevera kodhi inogona kuitwa zvakananga kuburikidza ne script kuseta kana kuburikidza neGoogle Tag Manager.
