Email info@onmascout.de
Phone: +49 8231 9595990
Adwords chishandiso chine simba chekushambadzira online. It allows you to place ads on Google’s search engine and get instant results. Ichi chishandiso chinoshanda nekuyera kuti yakakodzera uye inokwezva sei imwe neimwe yekushambadzira kwako kune vateereri vako. Kuti uwedzere ROI yako, unofanirwa kushandisa mazwi akakosha uye mabhidhi. Keywords ane yakaderera Hunhu Zvibodzwa zvingangove zvisingagamuchire traffic yakawanda.
Google AdWords is an online advertising tool that helps you create, edit, uye kutonga mishandirapamwe. Iwe unogona kugadzira mishandirapamwe yakasiyana yezvigadzirwa zvakasiyana kana kunanga vatengi chaivo. Imwe neimwe mushandirapamwe ine ad mapoka uye keywords. Kuti uwedzere kushanda kwemushandirapamwe wako, ita shuwa kuti mazwi ako akakosha anoenderana nechigadzirwa chako kana sevhisi.
Ads Groups inokutendera kuti utore danidziro yako zviri nyore nekuunganidza mazwi akakosha pamwechete. Iwe unogona zvakare kuwedzera anopfuura rimwe boka ad kuaccount yako. Kushandisa iyi ficha inobvumidza iwe kubata ad mapoka, keywords, uye mabhidha zvinobudirira. Google inogadzira otomatiki mapoka ezvishambadziro emakambani ako.
Google AdWords inopa yakaderera-mutengo wekushambadzira sarudzo. Iwe unogona kuseta bhajeti remazuva ese uye shandisa akawanda mapoka ekushambadzira kushambadzira chigadzirwa chako. Iwe unogona zvakare kuseta bhajeti rakanyanya, zvinoreva kuti kushambadzira kwako hakuzoiswe kana bhajeti yako ikapfuura. Iwe unogona zvakare kunanga ako ads nenzvimbo kana guta. Izvi zvinogona kunyanya kubatsira makambani ebasa remumunda.
Google AdWords chishandiso chekushambadzira chinokutendera kuti ugadzire kushambadzira uchishandisa mazwi akakosha anoenderana nechigadzirwa chako kana sevhisi.. Nekusarudza mazwi akakosha, unogona kuvimbiswa kuti iwe unozoonekwa nevangangodaro vatengi. Google AdWords chishandiso chine simba chinogona kubatsira bhizinesi rako kukura.
Google AdWords inoshanda pakubhadhara-per-click (PPC) model. Vatengesi vanobhadhara pane chaiwo mazwi akakosha paGoogle, uye wozokwikwidza nevamwe vashambadziri vari kubhidha mazwi akakosha mamwe chete. Mutengo wega wega unoenderana neindasitiri yako, asi kazhinji iri munharaunda yemadhora mashoma pakudzvanya.
Keyword research is a critical part of search engine optimization. Nepo huwandu hwekutsvaga hwezwi rakakosha hwakakosha, pane zvakawanda kune keyword research kupfuura izvozvo chete. Nekubatanidza data kubva kune akasiyana metrics, unogona kuvandudza mhinduro dzako dzeinjini yekutsvaga. Semuyenzaniso, unogona kuunganidza keyword akasiyana nenzvimbo uye ongorora kuti yakawanda sei traffic yavanogadzira.
Keyword research yakakosha kune mawebhusaiti matsva nekuti inobatsira kuona kuti ndeapi mazwi makuru ekunongedza. Imwe yedzakanakisa nzira dzekuita izvi kushandisa Google keyword kuronga. Ichi chishandiso hachingofungidzire huwandu hwekutsvaga pamwedzi asiwo chekutarisa mafambiro munguva chaiyo. Ichakuratidza mitsara ine yakakwirira yekutsvaga vhoriyamu uye iri kuwedzera mukurumbira.
Usati watanga keyword research, iwe unofanirwa kutsanangura zvinangwa zvewebhusaiti yako. Funga nezvevateereri vako uye rudzi rwekutsvaga kwavanoita. Semuyenzaniso, kana uchitengesa chokoreti, the seed keyword would be “chocolate.” Next, iwe unofanirwa kubaya mazwi iwayo uye kutarisa huwandu hwekutsvaga mwedzi wega wega uye huwandu hwekudzvanya. Zvadaro, unogona kutanga kunyora zvemukati zvakapoteredza iwo mazwi. Ita shuwa yekutarisa hukama pakati pemazwi akakosha kuti uone kana ane hukama kune mumwe nemumwe.
Google's Keyword Planner chishandiso chemahara chakagadzirwa kubatsira vatengi nekiyi yekutsvaga mazwi. Zvisinei, haizokuratidze huwandu hwekutsvaga kusvika watanga kubhadhara AdWords. Kana iwe ukashandisa chishandiso ichi, unogona kugadzira rondedzero yemazwi akakosha uye woaongorora. Google Keyword Planner inobvumidza iwe kuwana keyword data yemazana emisoro.
Keyword research inogona kutora nguva, asi zvakakosha pakubudirira kweAdWords yako yekushambadzira. Pasina izvozvo, mushandirapamwe wako unogona kutadza kuburitsa mhedzisiro yaunoda, uye unogona kurasikirwa nemikana yekutengesa.
Adwords’ bidding model helps advertisers determine the cost per click. Zvinobva pakuti kushambadzira kwako kunoenderana sei nemashoko ekutsvaga ari kushandiswa nevatengi vako. Mabhedha epamusoro anowedzera nzvimbo dzako, nepo mabhidhi akaderera anokonzera kutendeuka kwakaderera. Izvo zvakakosha kuti uteedzere mitengo yako neGoogle sheet uye shandura bhidhi yako sezvinodiwa.
Iyo yakanyanya bhidhi yaunofanirwa kuseta inoenderana nedata raunounganidza kubva kumishandirapamwe yako. Semuyenzaniso, kana mushandirapamwe ukabuda 30 kutendeuka, ipapo unogona kuwedzera bhidhiyo yako 30%. Saizvozvowo, kana keyword yako iri kukwikwidza zvakanyanya, ipapo iwe unofanirwa kudzikisa yako max CPC. Keeping a close eye on your campaigns’ performance is essential to ensuring that they are generating the results you want.
Kubhadhara kukoshesa kunobvumira vashambadziri kushandisa mari yakawanda kune vatengi vane pundutso uye shoma pane vane mari shoma. Kukosha-kwakavakirwa kubhidha kunoita kuti zvikwanise kuwedzera kukosha kwekushandura pasina kupa huwandu hwetraffic. Iyi nzira yekubhidha inoda kugovaniswa kwevatengi. Nekushandisa shanduko yakakosha uye kukosha kwehupenyu hwemutengi semetrics, vashambadziri vanogona kuwiriranisa mabhidhi avo zviri nani nezvinangwa zvebhizinesi ravo.
Kubhidha kweGoogle Adwords kunoshanda pamanetiweki maviri, iyo yekutsvaga network uye Display network. Bidhi inogona kuvandudzwa nekusarudza shanduko yekutevera algorithm kana kugadzirisa huwandu hunoenderana nekukosha kwekushandurwa.. Yakawanda ecommerce mhinduro dzinokutendera iwe kuseta ine simba shanduko yekutevera yemushandirapamwe wako. Pamusoro pe, unogona kuseta otomatiki yekubhidha zano inonzi Maximize Clicks inogonesa otomatiki mabhidhi ako kune yakanyanya kunaka shanduko kukosha..
Iyo inoshanda yekushandura yekutevera bhidhi zano ndiyo inonyanya kufarirwa bhidhi zano. Iri zano harikubvumidze iwe kuseta yakanyanya CPC uye inofanirwa kuongororwa nguva dzose. Inokurudzirwa kumakambani e-commerce uye mishandirapamwe inosanganisira akawanda ekushandura marudzi.
Mari yekudzvanya (CPC) inoreva mutengo waunobhadhara nekudzvanya pane ad. Zvichienderana nerudzi rwebhizinesi uye indasitiri, mutengo unogona kusiyana zvikuru. Mamwe maindasitiri ane maCPC akakwira, nepo vamwe vane maCPCs epasi. Semuyenzaniso, bhizinesi riri muindasitiri yezvemari inogona kubhadhara $2.69 yekutsvaga mazwi makuru, nepo mumwe ari kufambidzana uye indasitiri yemunhu anogona kubhadhara chete $0.44.
Nepo mutengo wekudzvanya kwega kwega uchisiyana, vashambadziri vanogona kuwedzera mabhidhi avo kuti vawane mareti epamusoro ekudzvanya. Semuyenzaniso, kambani yakaita se1-800-Maruva inogona kubhadharisa mari yakakwira kupfuura mukwikwidzi kuti awane chinzvimbo chepamusoro.. Kunyanya kudzvanya kwavanoita, vanowedzera CPC yavo.
Mutengo wekudzvanya wega unosiyana zvakanyanya neindasitiri, asi avhareji iri kumativi $4 nekudzvanya kwe e-commerce uye masevhisi emutemo. Masevhisi ezvemutemo anogona kuita mari yakawanda $6 nekudzvanya, nepo e-commerce inogona kudhura zvishoma $1. Nemitengo iyi mupfungwa, zvakakosha kuziva kuti CPC yako yakakodzera chii. Nekukwenenzvera ako ads, unogona kuzadzisa chinangwa chako ROI uye kukwezva vatengi vatsva.
Paunenge uchiverenga mutengo wekushambadza, gara uchiyeuka kuti chinangwa chako ndechekutengesa. Kushandisa Adwords, iwe unogona kuseta maitiro ekushandura webhusaiti yako. Shanduko inoreva muenzi anopedzisa chiito pane yako saiti, sekunyoresa kuaccount, kutenga chigadzirwa, kana kuona vhidhiyo. Mutengo wega wega unozokuudza kuti kushambadzira kwako kwakabudirira sei zvichienderana nekuti vangani vanhu vakadzvanya ad yako uye kuti yakawanda sei yauri kuibhadhara..
Mutengo pakudzvanya ndiyo yekutanga metric munyika yePPC. Zvisinei, iyo chaiyo inotariswa iri pamutengo pakutenga. Mutengo wako pakudzvanya wega unofanirwa kuenzana nemariji yako yepurofiti. Semuyenzaniso, kana iwe uchida kutengesa basketball shangu, iwe unofanirwa kukwidza kupfuura yeKisimusi masokisi. Nenzira iyoyo, unogona kuwana vatengi vakawanda uye kutengesa zvimwe zvigadzirwa nemutengo unobhadhara.
Paunenge uchigadzira peji yekumhara kune yako Adwords mushandirapamwe, iwe unofanirwa kuve nechokwadi chekuti kopi yacho ipfupi uye iri nyore kunzwisisa. Shandisa mafonti akashinga uye mabara mapoinzi kuti mapoinzi ako ajeke. Peji yako yekumhara inofanirwa kunge iine nyore navigation system, saka vashanyi vanogona kuwana zviri nyore zvavanoda. Iwe unofanirwawo kuve nechokwadi chekuti dhizaini iri nyore uye inyanzvi.
Peji rekumhara rakasiyana newebhusaiti nekuti rinotariswa pane chimwe chinopihwa. Izvo hazvifanirwe kusanganisira zvinongedzo kune yako saiti yese. Inofanira kuva nechinangwa chakajeka uye kudana kuita chiito. Ita shuwa kuti unosanganisira social proof, senge zvipupuriro zvevatengi uye logos. Pamusoro pe, iwe unofanirwa kudzivirira kusanganisira ma tabo ekufambisa kwewebhusaiti yako.
Ita shuwa kuti peji rako rekumhara rine mazwi akakosha auri kunanga. Izvi zvichaita kuti zvive nyore kuti injini dzekutsvaga dzikuwane iwe uye uvandudze chinzvimbo chako. Kushandisa nzira dzekutengesa vanhu vakawanda, sekunyora wongororo kana zvirevo, inogona zvakare kukubatsira kukwezva vatengi vakawanda. Iwe unogona zvakare kushandisa thematic forum uye mamwe mapuratifomu kunyora nezve zvigadzirwa nemasevhisi ako.
Ita shuwa kuti peji rako rinoremerwa nekukurumidza uye rine hushamwari. Izvi zvichabatsira kuwedzera kutendeuka uye mari. Rangarira kuti inenge hafu ye traffic yese yava kuuya kubva kunharembozha. Kugadzira mobile-optimized versions yesaiti yako ichaita kuti vese vangangove vatengi vaone zvirimo pasina kunetsekana.
Mapeji ekumhara eAdWords chikamu chakakosha chechero Adwords mushandirapamwe, uye iwe unogona kudzidza maitiro ekuvavaka neanovaka peji peji. Kushandisa yekudhonza nekudonha muvaki, iwe unogona kugadzira yakanaka yekumhara peji zviri nyore.
