Maitiro Ekuita Zvakanyanya zveGoogle AdWords

Google's AdWords chikuva chishandiso chekushambadzira pamhepo chinoshanda zvakafanana neimba yekutengesa. Zvinokubatsira kuisa ad yako pamberi pevateereri chaivo panguva chaiyo. Asi unozvishandisa sei zvakanyanya? Heano mamwe mazano uye mazano. Unogona kutanga mahara nhasi. Kana uri mutsva kuAdWords, unogona kutarisa yedu yemahara slack nharaunda yeSaaS vatengesi, Society.

AdWords ipuratifomu yekushambadzira yepamhepo yakagadzirwa neGoogle

Aimbozivikanwa seGoogle Ads, Google's AdWords platform inobvumira vashambadziri kugadzira uye kuisa zviziviso pamawebhusaiti. Aya ads anoratidzwa pamwe chete nemhinduro dzekutsvaga. Vashambadziri vanogona kuseta mutengo wezvishambadzo uye kubhidha zvinoenderana. Google inobva yaisa ad kumusoro kwepeji remigumisiro kana mumwe munhu achitsvaga izwi rakakosha. Ads anogona kuitwa munharaunda, munyika yose, uye pasi rose.

AdWords yakatangwa neGoogle mukati 2000. Mumazuva ekutanga, vashambadziri vaibhadhara Google pamwedzi kuti vagadzirise mishandirapamwe yavo. Mushure mechinguva, vaigona kutarisira mushandirapamwe wacho vari voga. Zvisinei, iyo kambani yakachinja sevhisi iyi uye yakaunza online yekuzvishandira portal. Google yakatangawo chirongwa chekukodzera agency uye yekuzvibatsira portal. In 2005, yakatanga iyo Jumpstart mushandirapamwe manejimendi sevhisi uye chirongwa cheGAP chevashandi vekushambadzira.

Kune marudzi akasiyana ezviziviso, kusanganisira zvinyorwa, mufananidzo, uye vhidhiyo. Kune chimwe nechimwe cheizvi, Google inosarudza nyaya yepeji yobva yaratidza zvishambadzo zvinoenderana nezviri mukati. Vaparidzi vanogonawo kusarudza machaneti avanoda kuti Google ads ioneke. Google ine mafomati akasiyana ekushambadzira, kusanganisira mobile text ads, mavhidhiyo ari papeji, uye kuratidza ads. Muna February 2016, Google yakabvisa ads yekurudyi kubva kuAdWords. Zvisinei, izvi hazvina kukanganisa kurongwa kwechigadzirwa, Google Knowledge Graph, nemamwe marudzi ema ads.

Imwe nzira yakakurumbira yekutengesa patsva inonzi dynamic remarketing. Zvinosanganisira kuratidza ads kune yapfuura webhusaiti vashanyi zvichienderana nemaitiro avo. Izvi zvinobvumira vatengesi kuti vavake mazita evateereri zvichienderana nevakapfuura vashanyi vewebhusaiti uye kushandira zviziviso zvinoenderana nevateereri ava. Vashandisi veGoogle AdWords vanogonawo kusarudza kugamuchira zvigadziriso pakuburitswa kwechigadzirwa chitsva uye zvigadziriso kuburikidza neRemarketing Lists yekutsvaga. (RLSA) feature.

Nepo AdWords iri inonyanya kushandiswa pamhepo kushambadzira chikuva, ichiri hurongwa hwakaoma hwemabhizimisi madiki. Google yakagadzira AdWords kushambadzira kwemabhiriyoni emadhora. Kunze kwekuve inonyanya kufarirwa yega-yega yekushambadzira chikuva, AdWords zvakare ndiyo yekutanga-self-service advertising platform yakagadzirwa neGoogle. Kubudirira kwayo kusvika kune vangangove vatengi kwaita kuti ive imwe yepasirese masisitimu ekushambadzira.

It is similar to an auction house

There are some things that you should know before going to an auction. Mumaokisheni, mutengi wepamusoro ndiye anohwina chinhu. Kana paine mabhidhi maviri, iyo auction house ichafanira kusarudza pakati pavo. Mutengesi achazivisawo mutengo wakachengetwa. Uyu ndiwo mutengo unogona kutengwa nawo chinhu, uye inofanira kunge yakaderera pane fungidziro yemuongorori. Imba yeauction ichapawo ruzivo nezve chinhu chakatengeswa nekukurumidza kana chave kuwanikwa.

Maitiro ekutumirwa akafanana. Iwe unenge uchiendesa muridzi wechinhu kuimba yeauction. Kuti utumire chinhu chako, iyo auction house inozoda kuwana kukosha kwayo kuitira kuti vagone kuseta yekutanga bhidhi. Kukumbira kuongororwa, dzimba zhinji dzeokisheni dzine mafomu ekuonana online. Iwe unogona kushanyira imba yekutengesa iwe pachako kana kudonhedza chinhu kuti chiongororwe. Panguva yeauction, kana iwe usina nguva yekuita kuti ongororo iitwe mumunhu, dzimwe dzimba dzeokisheni dzinogona kubhadharisa mari yekutadza 5 ku 15 muzana yemutengo wechinhu.

Kune marudzi matatu emaokisheni. Maokisheni echiRungu ndiwo akanyanya kuwanda munzanga yanhasi. Vatori vechikamu vanosheedzera mari yavo yebhidhi kana kuti vatumire nemagetsi. Okisheni inopera kana mutengi wepamusoro akasapfuura dhizaini yapfuura. Mutengi anokunda ndiye achahwina mujenya. Mukupesana ne, okisheni yakavharwa yemutengo wekutanga inoda kuti mabhedha aitwe mumahamvuropu akavharwa uye mutengi mumwe chete..

Imba yekutengesa inopa yakazara sevhisi kune vese vatengesi nevatengi. Mutengi achaunza chinhu kuimba yeauction, izvo zvicharatidza kuti ichatengeswa riini. Imba yeauction inoshambadza chinhu uye inobata veruzhinji masesheni ekuongorora zuva risati rasvika. Kamwe zuva reauction rasvika, mutengesi achaitisa auction uye kutengesa chinhu. Imba yeauction inounganidza komisheni kubva kumutengi uye kupfuudza yasara kune mutengesi. Kana iyo auction yapera, iyo auction house inoronga kuchengetedza zvakachengeteka kwechinhu chacho, uye anogona kutoronga zvekufambisa zvechinhu kana mutengesi achida.

Inobatsira mabhizinesi

Pane akawanda mabhenefiti ekushandisa Google AdWords yebhizinesi rako. Google's Best Practices Guide inotsanangura maitiro aungaite iwe pachako kuyedza mabhidhi ako. Kana iwe uchigona kuwana yakanaka ROI mukati mebhajeti inonzwisisika, AdWords inogona kushanda zvakanyanya. Mushandirapamwe une pundutso unogona kuburitsa mari inosvika madhora maviri mupurofiti padhora rega rega raunoshandisa. Mabhizinesi anogona kukwirisa AdWords yavo mushandirapamwe kuwedzera huwandu hwekutengesa uye pundutso.

Nechirongwa ichi, unogona kunanga vangangove vatengi nezera, nzvimbo, keywords, uye kunyange nguva yezuva. Kazhinji, mabhizinesi anomhanyisa ads pakati peMuvhuro neChishanu kubva 8 AM kuti 5 PM. Kana iwe uri kutsvaga kuita yakakwira purofiti margin, ungangoda kubhadharira chinzvimbo chepakati. Kana kambani yako ikaita purofiti mushure mekushandisa chete $50 mwedzi, iwe unogona kugara uchigadzirisa mabhidhi ako kuti uwedzere huwandu hwemari yaunoita.