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Google Adwords is a program that matches advertising content with publisher pages to increase traffic. Inobatsirawo vashambadziri nekuona kudzvanya kwechitsotsi uye kugovera mari nemushambadzi. Vaparidzi vane mabhenefiti akati wandei anoenderana neAdwords. Izvi zvinosanganisira: Mari yekudzvanya, quality score, uye kuona hutsotsi. Adwords chishandiso chinoshanda chekuita mari zvemukati uye kuvandudza traffic yakazara yewebhusaiti. Izvo zvakare ndezvemahara kuti vaparidzi vashandise uye inowanikwa kune chero munhu angade kutanga bhizinesi paInternet.
Cost per click for Adwords is an important component of online marketing, asi unofanira kubhadhara marii? Google's Adwords network ine mazana ezviuru zvemashoko makuru anowanikwa ekubhidha. Kunyangwe maCPCs anowanzo pasi $1, kudzvanya kunogona kudhura zvakanyanya, kunyanya mumisika ine makwikwi. Zvakadaro, zvakakosha kufunga nezve ROI pakuronga mushandirapamwe. Pazasi pane kuparara kweCPC neindasitiri.
Mutengo wekubhadhara-per-click unoenderana nekuti ma ads ako anofanana sei nemashoko ekutsvaga evatengi vako. There are several methods to ensure your ads match your customers’ queries. Imwe nzira ndeyekushandisa mazwi asina kunaka, ari mazwi anonzwika zvakafanana neaunoda kuoneka, asi zvine zvazvinoreva zvakasiyana. Iwe unofanirwa kudzivirira kushandisa mazwi asina kunaka kunze kwekunge akakosha kubhizinesi rako. Nzira idzi hadzisi kungoita zvishoma asi dzinogona kuwedzera mutengo wako pakudzvanya.
CPC metrics are divided into three types – average, maximum, uye manual. Maximum CPC ndiyo mari yaunofunga kuti kudzvanya kwakakodzera. Asi ramba uchifunga kuti zvakakosha kuseta yakaderera yakanyanya CPC kana uchienzanisa mutengo pakudzvanya kune huwandu hwauchanyatso gadzira kubva ipapo.. Google inokurudzira kuseta CPC yako yepamusoro pa $1. Mutengo wega wega wekudzvanya kubhidha unosanganisira kuseta yakanyanya CPC nemaoko.
The Quality Score of your Adwords campaign is determined by a few factors. The inotarisirwa clickthrough mwero (CTR), ad kukosha, uye ruzivo rwepeji yekumhara zvese zvinoita basa. Iwe uchaona kuti kunyangwe iwo makiyi makiyi mumapoka akasiyana ad achave akasiyana eHunhu Zvikoro. Izvi zvinhu zvinoenderana nekugadzira ad, mapeji ekumhara, uye kutariswa kwevanhu. Kana shambadzo yako ichitanga, iyo Quality Score inogadzirisa zvinoenderana. Google inopa zvibodzwa zvitatu zvakasiyana zvemacampaign akasiyana: “Low”, “Medium”, and ‘High.”
While there’s no such thing as a perfect score, pane zvinhu zvakawanda zvaunogona kuita kuti uvandudze QA yako mamaki. Chimwe chezvinhu izvi chiri kushandura peji rako rekutora. Ita shuwa kuti inoenderana neako Adwords mishandirapamwe uye keywords. Semuyenzaniso, kana uri kutengesa zvinyoreso zveblue, iwe unofanirwa kugadzira a ad boka rine iro keyword. Peji yako yekumhara inofanirwa kupa huwandu hwakakwana hweruzivo. Zvemukati peji rako rekumhara zvakakosha zvakafanana seboka rekushambadzira.
Hunhu hwemhando yechishambadzo chako huchakanganisa kumira kwayo muSERP uye mutengo wayo. Kana uine ad inoratidza yemhando yepamusoro, ichaiswa pamusoro peSERP. Izvi zvinoreva vazhinji vanogona vashanyi uye shanduko kune yako ad. Zvisinei, kunatsiridza yako Quality Score hakusi kwekamwe kuedza. Saizvozvo, zvinotora nguva kuti uone zvabuda.
To make the most of AdWords, iwe unofanirwa kuitisa zvakadzama keyword research. Nepo iwe uchifanirwa kutarisa kune akakurumbira mazwi, iwe unofanirwawo kufunga niche uye kushoma kukwikwidza keywords. Nhanho yekutanga mukutsvagisa mazwi akakosha ndeyekuona kuti ndeapi mazwi makuru anozopa mhedzisiro yakanaka. Shandisa maturusi anokupa iwe pfungwa yemakwikwi eizwi rakakosha raunoda kunanga. Google's Keyword Planner chishandiso chinobatsira chekutsvaga mazwi, uye ndezvemahara.
Paunenge uchitsvaga izwi rakakosha, iwe unofanirwa kufunga nezve chinangwa chemushandisi. Chinangwa cheGoogle Ads ndechekukwezva vatengi vari kushingaira kutsvaga mhinduro kudambudziko. Zvisinei, haufanirwe kukanganwa kuti vanhu vasingashandise injini dzekutsvaga vangangove vachitsvaga uye kutsvaga chigadzirwa kana sevhisi. Nenzira iyoyo, iwe hausi kuzopedza nguva yako pane vanhu vasingafarire zvaunofanira kupa.
Paunenge uchinge wadzoreredza pasi mazwi akakosha anokwevera iyo yakanyanya traffic kune yako webhusaiti, inguva yekuita keyword research. Izvi zvakakosha kune yakabudirira AdWords mushandirapamwe. Keyword research inokubatsira kuona kuti imarii yaunoda kushandisa pakudzvanya kwega kwega. Ramba uchifunga kuti mutengo wepakati pakudzvanya unosiyana zvakanyanya zvichienderana neindasitiri uye kiyi. Kana iwe usingazive kuti yakawanda sei yekushandisa pane keywords, iwe ungada kufunga nezvekupa basa kune nyanzvi.
Unlike traditional Google ads, Adwords Express inongoda imwe ad pamushandirapamwe. Iyo zvakare inobvumidza iwe kugadzira akawanda macampaign. Iwe unogona kutanga neAdwords Express nekuzadza mashoma mashoma matanho. Gadzira yako mavara ad uye bhajeti, uye Google ichagadzira runyoro rwemashoko akakosha uye mawebhusaiti ane hukama. Iwe unogona kusarudza iyo ad fomati inonyatso kuenderana nebhizinesi rako. Kuti ugone kukwirisa ad yako, edza kushandisa shanduko yemazwi akakosha.
Imwe bhenefiti yakakosha yeAdwords Express ndiyo yakaderera-mutengo kuseta. Kusiyana neakazara Adwords mishandirapamwe, hazvidi mari yekutanga. Unogona kugadzira mushandirapamwe mukati memaminitsi uye wotanga kuiyedza ipapo ipapo. Nekubatsirwa kweiyo yakavakirwa-mukati analytics, iwe unozokwanisa kuona mhedzisiro yemushandirapamwe wekushambadzira, uye ona kuti ndeapi mazwi akakosha ari kushanda zvakanyanya. Zvichienderana nezvinangwa zvako, unogona kuda kugadzira kambani inodarika imwechete.
Imwe dhizaini huru yeAdwords Express ndeyekuti haina kugadzirirwa vanotanga. Yakanyanya kukodzera kumabhizinesi madiki nemasangano ane mabhajeti mashoma. Ichi chishandiso chinogona kubatsirawo masangano ane zviwanikwa zvevashandi zvishoma. Zvisinei, mabhizinesi madiki anofanirwa kuenderera mberi nekuchenjerera uye kufunga kuhaya bazi rePPC kana mumiriri wePPC kuti abatsire pamushandirapamwe. Iwe haufanirwe kuve nyanzvi muPPC kuti uwane mabhenefiti echishandiso ichi.
Retargeting with Adwords is a great way to reach a targeted audience of your website. Iyo tekinoroji yekuseri kwekudzokorora inoshanda nekushandisa makuki emushandisi mutsva, ari madiki mafaira akachengetwa pabrowser uye ane ruzivo senge zvaunofarira. Kana mumwe munhu akashanyira webhusaiti yako zvakare, retargeting ads vanozowedzera ruzivo rwavo rwusingazivikanwe kuGoogle dhatabhesi uye vazivise kuti varatidze kushambadzira kwavo.. Heano maitiro aungaseta retargeting ads:
Retargeting ads inofanirwa kuve yakakosha kune zviri pawebhusaiti yako, panzvimbo pezvizhinji, generic messages. Vanofanira kutungamira vangangove vatengi kune peji yechigadzirwa yakagadziridzwa yechigadzirwa ichocho. Izvo zvakakosha kuti ugadzire retargeting zvinyorwa zvinonangana nevatengi vakasiya mabhasikiti avo ekutenga kana kupedza nguva vachitsvaga zvigadzirwa zvako.. Nenzira iyi, unogona kugadzirisa ads yako kuti isvike kune vatengi vanogona kutenga chigadzirwa chako. Pamusoro pekushandisa iyo retargeting chimiro, iwe unogona kugadzira yako yekushambadzira rondedzero uye kunanga vanhu zvichienderana nezvavakatenga kare.
Google Adwords remarketing campaigns inogona kutangwa uchishandisa account yako iripo, uye iwe unogona kusarudza kudzoreredza vateereri vakafanana paGoogle Display Network, YouTube, uye Android apps. Google inoshandisa CPM (Mutengo Pachiuru Pamaonerwo) uye CPC (Mutengo Pakudzvanya) mitengo mienzaniso, uye iwe unogona kunyange kusarudza pakati pemutengo-pa-kuwanikwa (CPA) modhi kana CPA (Mutengo Per Action).
The CPC (mutengo pakutendeuka) yeAdwords chiyero chemari yaunobhadhara pakutendeuka. Inomiririra mutengo wekutengesa chigadzirwa kana sevhisi kune mutengi. Somuenzaniso, muridzi wehotera anogona kushandisa Google Ads kuwedzera nhamba yekubhuka kwehotera. Shanduko ndeye kana mushanyi apedza chimwe chiitiko chakadai sekunyoresa kuaccount, kutenga chigadzirwa, kana kuona vhidhiyo. Mutengo pashanduko imwe neimwe wakakosha nekuti unomiririra kubudirira kweiyo ad, nepo CPC iri mutengo wechishambadzo.
Kunze kweCPC, muridzi wewebhusaiti anogona zvakare kuseta chaiwo maitiro ekushandura kune avo ads. Iyo yakanyanya metric yekushandura ndeyekutenga kunoitwa kuburikidza newebhusaiti, asi e-commerce vashambadziri vanogona zvakare kushandisa fomu rekuonana kuyera kutengesa. Kana iyo webhusaiti ine ngoro yekutenga, kutenga kuchaonekwa sekutendeuka, nepo inotungamira chizvarwa chikuva chinogona kufunga fomu rekuonana kuzadza seshanduko. Zvisinei nechinangwa chedanidziro yako, mutengo wega wega wekushandura modhi ndeyekudyara kwakanaka muAdWords.
Mutengo pakushandura wakakwira kupfuura CPC yekudzvanya, uye kazhinji kacho $150 kana kupfuura pakutendeuka. Mutengo wekutendeuka unosiyana zvichienderana nechigadzirwa kana sevhisi iri kutengeswa uye chiyero chepedyo chemutengesi. Mutengo pashanduko imwe neimwe yakakoshawo nekuti icha tarisa ROI yebhajeti yako yekushambadzira. Kana iwe uchida kuziva zvakawanda nezve mari yaunofanirwa kunge uchibhadhara kuAdWords, tanga nekufungidzira muyero weawa yegweta rako.
