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Phone: +49 8231 9595990
Paunonyorera Adwords, iwe une mukana wekugadzira mushandirapamwe unoenderana nechigadzirwa chako uye wakananga vashandisi vagara vachifarira chigadzirwa chako. Kuburikidza neAdwords control panel yako, iwe unogona zvakare kunanga vashandisi vakamboshanyira saiti yako, iyo inozivikanwa seSite-Targeting. Iyi nzira yekushambadzira inokubatsira kuti uwedzere shanduko yako nekuratidza ads kune vanhu vakamboshanyira webhusaiti yako. Kuti uwane rumwe ruzivo nezve maitiro ekuita zvakanyanya Adwords, ramba uchiverenga!
Mutengo Pakudzvanya (CPC) zvinotemerwa nechigadzirwa chiri kushambadzwa. Mazhinji epamhepo ad mapuratifomu ari auction-yakavakirwa, saka vashambadziri vanoona kuti vachabhadhara marii pakudzvanya. Iyo yakawanda mari iyo mushambadzi anoda kushandisa, zvinoita kuti ad yavo ibude munhau kana kuwana nzvimbo yepamusoro mumibairo yekutsvaga. Unogona kuona kuti imarii yainoda nekuenzanisa avhareji CPC yemakambani akati wandei.
Google's AdWords platform inobvumira vashambadziri kubhidha pamazwi akakosha. Kudzvanya kwega kwega kunoda peni kana zvakadaro, nemitengo inosiyana zvichienderana nezvakati wandei. Avhareji yeCPC kune ese maindasitiri ndeye $1, asi CPC yakakwirira haidiwi hazvo. Izvo zvakakoshawo kufunga ROI kana uchifunga kuti imarii yaungakwanise kushandisa. Nekufungidzira iyo CPC pane kiyi izwi, iwe unogona kuwana zano riri nani reiyo webhusaiti yako ROI.
Mutengo wekudzvanya kweAdwords unosiyana zvichienderana nechigadzirwa chiri kutengeswa. Zvigadzirwa zvepamusoro-soro zvinokwezva kudzvanya kwakawanda pane zvigadzirwa zvemutengo wakaderera. Nepo chigadzirwa chinogona kutengeswa nemari shoma $5, inogona kuita mari inopfuura $5,000. Iwe unogona kuseta bhajeti yako nekushandisa iyo fomula muWordStream, chishandiso chinoteedzera avhareji CPCs kumaindasitiri ese. Kana chinangwa chako CPC chiri pakati $1 uye $10 nekudzvanya, ad yako ichagadzira yakawanda kutengesa uye ROI.
Paunenge uchinge wagadzira fungidziro yebhajeti yako, unogona kubva wasarudza PPC software ye automate manejimendi yeAdWords account yako. PPC software inowanzopihwa rezinesi, uye mari inosiyana zvichienderana nehuwandu hwenguva yaunoronga kuishandisa. WordStream inopa kontrakiti yemwedzi mitanhatu uye sarudzo yegore rekubhadhara. Usati wanyora kondirakiti, unofanira kunzwisisa zvose mitemo uye zvisungo.
Kunze kweCPC, iwe unofanirwawo kufunga nezvemhando yetraffic yako. Trafiki yemhando yepamusoro inoonekwa yakakosha kana ikatendeuka zvakanaka. Iwe unogona kuverenga iyo ROI yerimwe kiyi izwi nekutarisa kutendeuka mitengo. Nenzira iyi, unogona kuona kuti uri kushandisa underspending here kana overspending. Pane zvakawanda zvinhu zvinotarisa mutengo wekudzvanya kweAdwords, kusanganisira bhajeti yako uye nhamba yekudzvanya iyo ad yako inogamuchira.
Paunenge uchiseta yako yepamusoro bhidhi muGoogle Adwords, chinhu chekutanga chaunofanira kuziva ndechekuti iwe unogona kuchichinja chero nguva yaunoda. Asi chenjera kuti usaite gumbeze shanduko. Kuchichinja kakawanda kunogona kukuvadza mushandirapamwe wako. Iyo yekukamura-yekuyedza nzira inogona kubatsira kuona kana yako bid iri kukuunzira traffic yakawanda kana shoma. Iwe unogona kuedza nzira dzakasiyana nekuenzanisa mazwi akasiyana. Kana iwe uine yemhando yepamusoro traffic, bhidhiyo yako yepamusoro inogona kuwedzerwa zvishoma.
Kana mushandirapamwe wako wakanangana neasina kubhidha mazwi makuru, iwe unofanirwa kufunga kuseta iyo default bid kune zero. Nenzira iyi, advert yako icharatidzwa kune chero munhu anotsvaga keyword rako. Pamusoro pe, ichaonekwawo kutsvaga zvinoenderana, mazwi makuru asina kupetwa, uye mashoko anoreva zvakafanana. Nepo iyi sarudzo ichaburitsa akawanda maratidziro, inogonawo kudhura. Imwe sarudzo ndeyekusarudza Exact, Mutsara, kana Negative Match.
Nepo Google isingakurudzire kuseta yakanyanya kubhidha, inobatsira pamushandirapamwe wako kana iwe uchida kutarisa maitiro ekushambadzira kwako. Iwe unogona kuda kuwedzera yako yakawanda yebhidhi, kana ads ako achiita zvakanaka, asi iwe unofanirwa kuvayedza nekukurumidza usati wafunga nezve yakanyanya CPC. Izvi zvichakubatsira kuti usarudze kuti ndeipi nzira inobatsira zvakanyanya. Uye usakanganwa kuti iyo yakakwana chinzvimbo haisi iyo yakanakisa zano nguva dzose. Dzimwe nguva ads yako inozoonekwa yakaderera, kunyangwe vakaita zvirinani pane vakwikwidzi vako.
Iwe unofanirwa kuziva kuti Google inoshandisa iyo auction-yakavakirwa kubhidha maitiro kune ese akakosha muAdwords. Izvi zvinoreva kuti kana mumwe munhu achitsvaga chigadzirwa kana sevhisi yako, okisheni ichaitika, neakaundi yega yega yemushambadzi ine izwi rakakosha rinoenderana nezvauri kutsvaga. Bidhi yaunoseta ndiyo inotara kuti ad yako ichaonekwa riini paGoogle. Zvisinei, kana avhareji yaunoshandisa zuva nezuva yakaderera pane yako yakanyanya kubhadharwa, unogona kuiwedzera kutsiva imwe mari.
Kana iwe uri kuronga kuwedzera kudzvanya kwako, iwe unogona kuseta yako yepamusoro bhidhi pa 50% pazasi kutyora kwako-kunyange CPC. Izvi zvinogonesa kuti iwe unowana kudzvanya kwakanaka uye shanduko uye kukubatsira kuti ugare mukati mebhajeti rako. Iri zano rakanakira mishandirapamwe isingade kutendeuka kuteedzera. Izvo zvakare zvakanakira kuwedzera traffic yako vhoriyamu pasina kukanganisa mutengo pakudzvanya. Isarudzo yakanaka kune mishandirapamwe ine mitengo yakakwira yekutendeuka.
Sezvaungave uchiziva, kuwana nzvimbo dzepamusoro pamainjini ekutsvaga hazvisi nyore. Pane zvinhu zvakati wandei zvinotariswa neGoogle, kusanganisira yako keyword's CPC bhidhi uye mhando yemhando. Kushandisa iyo chaiyo yekubhidha zano kunobatsira iwe kuwana zvakanakisa mhedzisiro yemushandirapamwe wako. Akanyorwa pazasi mamwe matipi ekuwedzera yako kiyi yekubhidha nzira:
Seta mhando dzemachisi. Izvi zvinotarisa kuti imarii yaunobhidha pakudzvanya uye kuti imarii yaunoda kushandisa zvachose. Kusarudza rudzi rwemutambo kunokanganisa huwandu hwese hwaunoshandisa pamazwi akakosha, uye unogona zvakare kuona kana iwe uchizokwanisa kuwana chinzvimbo chakanaka pane peji rekutanga. Paunenge uchinge wagadzira mabhidhi ako, Google ichaisa izwi rako rakakosha kubva kune inonyanya kukosha account uye yakabatana ad.
Shandisa keyword research kuti uwane iwo akakosha mazwi ekunongedza. Keyword research ichakubatsira iwe kubvisa keyword sarudzo dzakanyanya kukwikwidza kana kudhura. Kushandisa keyword research maturusi kuchakubatsira kuona chinangwa chemushandisi, makwikwi, uye kukosha kwese kwebhidhiri. Zvishandiso zvakaita seUbersuggest zvinokubatsira kuti uwane mazwi makuru-akakosha nekukupa data renhoroondo, makwikwi mabhidhi, uye mabhajeti anokurudzirwa. Kana iwe uchida kuwedzera bhajeti yako, shandisa chishandiso ichi kukubatsira kusarudza mazwi akakosha.
Kunze kwekusarudza mazwi makuru, bid optimization chinhu chakakosha chekubudirira ad danidziro. Nekusimudzira zita remhando yako kuburikidza nebhidhi optimization, unogona kuvandudza hutano hweakaundi yako yese uye kuita kuti mazwi ako akakosha ashande. Kubhidha pazita rechiratidzo mukopi yako yekushambadza kuchawedzera mikana yekuwana yemhando yepamusoro zvibodzwa uye yakaderera mutengo-pa-kudzvanya.. Iyi nzira yekushambadzira adwords inzira inoshanda kwazvo yekuwedzera kutengesa.
Kana zvasvika pakusarudzwa kwemazwi makuru, iyo inonyanya kukosha iyo keyword, zviri nani kudzoka kwekudyara kuchava. Hazvisi chete kuti zvinyorwa zvichava nani, asi iwe zvakare uchava nevateereri vakawanda. Keyword research ichakubatsira iwe kugadzira zvakanakisa zvemukati zvevateereri vako uye kuwedzera yako PPC mushandirapamwe. Kana iwe uchida kuziva zvakawanda nezve keyword kubhidha, taura neDeksia PPC mushandirapamwe manejimendi masevhisi. Iwe uchafara kuti wakadaro!
Kana iwe wakashandisa AdWords kusimudzira webhusaiti yako, unofanira kuziva kuti kushambadzira kwako kunoshanda sei. Kana iwe uchida kuziva kuti mabhii mangani webhusaiti yako iri kuwana, iwe unofanirwa kuziva kuti chiyero chekushandura ndechei kana mumwe munhu asvika pawebhusaiti yako. Pasina kutendeuka kutevera, unozongofembera. Zviri nyore kuita sarudzo dzine ruzivo kana uine data raunoda kuyera kubudirira kwako. Verenga kuti udzidze zvakawanda nezve shanduko yekutsvaga muAdWords.
Kuteedzera kufona kwakakosha pakutevera nhamba dzenhare dzinogadzirwa newebhusaiti yako. Kusiyana nedzimwe nzira, kufona yekutevera inorekodha mafoni kana munhu adzvanya nhamba yefoni pawebhusaiti yako. Adwords inobvumidza iwe kuteedzera mafoni, uye kodhi yekushandura inogona kuiswa pawebhusaiti yako kugonesa iyi yekutevera. Kutanga kuteedzera mafoni, iwe unozofanirwa kubatanidza yako Adwords account neako app chitoro kana firebase.
Kana wapedza kugadzirisa yako kutendeuka tracking, tinya “Sevha” kupedza. Mufafitera rinotevera, iwe uchaona yako Conversion ID, Shanduko Label, uye Kushandura Kukosha. Next, tinya chikamu cheMoto On kuti usarudze apo kodhi yekutevera yekutendeuka inofanira kudzingwa. Iwe unogona kusarudza zuva rezuva raunoda kuteedzera vashanyi vesaiti yako kuti vasvike pane yako “Waita hako” peji. Kana mushanyi auya kune yako saiti mushure mekudzvanya paAdWords link, iyo yekutendeuka yekutevera kodhi ichadzingwa pane ino peji.
Iwe unofanirwa kuziva kuti shanduko yekutevera haishande kana iwe usina makuki akaiswa pamakomputa avo. Vanhu vazhinji vanovhura internet nemakuki akabatidzwa. Zvisinei, kana iwe uchinetseka kuti muenzi haasi kudzvanya pane yako ad, ingochinja marongero eakaundi yako yeAdWords kuti udzime shanduko yekutevera. Zvakakosha kunzwisisa kuti kutendeuka kunotora 24 maawa ekuonekwa muAdWords. Inogonawo kutora kusvika 72 maawa kuti data ritorwe neAdWords.
Paunenge uchiongorora mashandiro emushandirapamwe wako wekushambadzira, zvakakosha kuti utarise ROI yako uye uone kuti ndedzipi nzira dzekushambadzira dziri kupa mhedzisiro yakanaka. Shanduko yekutevera inokubatsira kuti utarise kudzoka kwekudyara kweako ekushambadzira epamhepo mishandirapamwe. Inokubatsira iwe kugadzira anobudirira ekushambadzira mazano uye kuwedzera ROI yako. Kushandisa shanduko yekutevera muAdWords ndiyo nzira yakanakisa yekuona kana ads ako ari kushandura nemazvo. Saka, tanga kuzviita nhasi!
