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Kana iwe uri muridzi webhizinesi, you’ve probably used Google’s Adwords platform to advertise your business. Pane nzira dzinoverengeka dzekugadzirisa account yako kuti uve nechokwadi chekuti iwe unowana yakanyanya bang yebhangi rako. Muchinyorwa chino, isu tichavhara izvo zvekutanga zvekubhidha pane trademarked keywords, kunanga vateereri vako uchishandisa mutsara wezvirevo, uye kutevera shanduko. Ichi chinyorwa chakagadzirirwa kukupa iwe ruzivo rwunodiwa kuti uwedzere kushanda kwekuedza kwako kushambadzira papuratifomu yeGoogle..
There are many reasons why it’s valuable to advertise on Google’s Adwords platform. Chekutanga, unozobhadhariswa chete kana mumwe munhu adzvanya pane yako ad. Chepiri, iyi nzira yekushambadzira inokutendera kuti utarise mhedzisiro yemashambadziro ako ekushambadzira. Nenzira iyoyo, iwe unogona kuita sarudzo dzine ruzivo pamusoro pehuwandu hwemari yauri kushandisa pakushambadzira. Asi Google Adwords haisi iyo chete nzira yekushambadza paGoogle. Kuti uve nechokwadi chekuti inoshanda kune bhizinesi rako, iwe unozofanirwa kunzwisisa kuti iyi advertising platform inoshanda sei.
AdWords inoshanda neGoogle Display Network, iyo inosimudzira network yeGoogle yemawebhusaiti echitatu. Shambadziro yako inogona kuoneka pamusoro pewebhu peji rako, musidebar, pamberi peYouTube mavhidhiyo, kana kumwewo. Iyi puratifomu ine zvakare kugona kuisa ads pane nharembozha uye Gmail. Iwe unofanirwa kunyoresa zviratidzo zvako usati watanga kushambadza kuburikidza neGoogle. Izvi zvinoreva kuti iwe uchabhadhara zvishoma pane kudzvanya uye kuwana zvirinani ad kuiswa.
Kushambadzira paGoogle's Adwords chikuva kuri nyore kushandisa. Pane nzira dzakawanda dzekuwedzera bhajeti yako, kusanganisira kuwedzera kushandisa kwako mari kana zvabuda zvichionekwa. Kuti uwedzere kubudirira kwako, funga kuhaya Google Certified consultant kana agency kuti ikubatsire. Hapana chikonzero nei usingafaniri kuedza, sezvo iri nzira inodhura yekuendesa zvakanangwa ads. Uye rangarira, kana iwe uchiwana mhinduro, unogona kuwedzera bhajeti yako mune ramangwana.
Kushambadzira paGoogle's Adwords papuratifomu inzira ine simba kwazvo yekusvika vangangove vatengi pasi rese. Sisitimu yaro ndeye auction, uye iwe unobhadhara pane chaiwo mazwi akakosha nemitsara. Kana uchinge wasarudza mazwi ako makuru uye uine chibodzwa chemhando, ad yako ichaonekwa pamberi pezvawatsvaga. Uye chikamu chakanakisa ndeche, haina mari yakawanda, uye unogona kutanga mushandirapamwe nekukurumidza nhasi!
Until recently, iwe haugone kubhadharisa kune anokwikwidza ane makiyi mazwi muGoogle Adwords. Izvo zvakachinja mukati 2004, apo Google yakaunza mukwikwidzi keyword kubhidha. Sarudzo yakanakira Google, iyo ine mutemo unobvumira vakwikwidzi kushandisa matrademarks avo mune ad kopi, yakasimbisa vakwikwidzi vebhizinesi vazhinji kuti vashandise mazita avo emhando mumashambadziro. Zvino, zvisinei, mutemo uyu uri kudzoserwa shure.
Usati wa bhidha pa trademarkd keyword, ita shuwa kuti une mvumo yekuishandisa. Google ine yakapusa yekutsvaga kushambadzira nhungamiro inoshanda kune trademark. Paunenge uchitsvaga pamhando yemukwikwidzi, dzivisa kusanganisira zita remukwikwidzi mune ad kopi. Kuita izvi kunotungamira kune yakaderera zvibodzwa. Pasinei nechikonzero, itsika yakanaka kuva nechinzvimbo chekutonga mumibairo yekutsvaga.
Chikonzero chikuru chekusa bhidha pazita rechiratidzo ndechekuti zvingave zvakaoma kusiyanisa pakati pezvawanikwa zvekutsvaga uye kushambadzira kwakabhadharwa.. Zvisinei, kana chiratidzo chako chakanyoreswa neGoogle, inogona kushandiswa panzvimbo dzeruzivo. Mapeji okudzokorora muenzaniso weizvi. Mabhureki makuru anoshandisawo zviratidzo zvavo mumakopi avo ekushambadzira, uye vane kodzero yokuzviita. Aya makambani ari kuda kuramba ari pamusoro pemitsva yekutsvaga yezvigadzirwa zvavo nemasevhisi.
Zviratidzo zvakakosha. Ungangoda kufunga nezve kuvashandisa mune yako ad zvinyorwa kusimudzira chigadzirwa chako. Kunyange zvingave zvakaoma kushandisa mumashambadziro, vachiri kugoneka mune zvimwe zviitiko. Matemu akadzivirirwa-chiratidzo anofanirwa kushandiswa kune ruzivo, senge blog. Iwe unofanirwawo kuve nepeji yekumhara ine mazwi ekutengeserana uye unofanirwa kujekesa kuti chinangwa chako chekutengesa chii. Kana uri kutengesa zvikamu, unofanira kutaura izvi zvakajeka uye kuratidza mutengo kana chinongedzo chekutenga chinhu.
Kana vakwikwidzi vako vakashandisa zita rechiratidzo, iwe unofanirwa kubhidha pane iwo mazwi muAdwords. Zvikasadaro, unogona kutarisana nemhando yakaderera zvibodzwa uye mutengo pakudzvanya. Uyezve, vakwikwidzi vako vanogona kunge vasingazive zita rako rechiratidzo uye havazove neruzivo rwekuti uri kubhadharisa pavari. Panguva ino, makwikwi anogona kunge ari kubhidha pamatemu mamwe chete. Iwe unogona kuedza kuita kuti ive pfungwa yekushandisa yako wega zita rechiratidzo seyakatengeswa keyword.
While you may think broad match is the only way to target your customers, mutsara wemazwi unokupa kutonga kwakawanda. Nemitsara inofananidzwa, ads ako chete ndiwo achaonekwa kana mumwe munhu anyora chirevo, kusanganisira chero misiyano yepedyo uye mamwe mazwi pamberi kana mushure mekiyi yako kiyi. Semuyenzaniso, unogona kunanga masevhisi ekucherwa uswa nenzvimbo uye woona runyoro rwemasevhisi emunharaunda uye mitengo yavo yemwaka. Kushandisa izwi rinoenderana, zvisinei, inodhura zvakanyanya pane yakakura mechi, saka zvakakosha kuti utarise dzimwe sarudzo.
Kushandisa mutsara wemutsara kunogona kuwedzera CTR uye shanduko, uye inogona kuderedza kupambadzwa kwekushandisa ad. Iyo yakadzika kumutsara wemutsara ndeyekuti inoganhura yako ad kushandisa kutsvaga kune yako chaiyo kiyi kiyi, izvo zvinogona kuderedza kusvika kwako. Kana iwe uri kuyedza mazano matsva, zvisinei, yakafara match ingava yakanakisa sarudzo. Kuseta uku kunoita kuti uedze kushambadza kutsva uye kuona zvinoshanda. Kana zvasvika kune ad performance, iwe uchada kuve nechokwadi kuti uri kunanga vateereri chaivo nemashoko akakosha.
Kana iwe uchishambadzira chigadzirwa kana sevhisi ine mukurumbira mune zvese, a keyword phrase match inzira yakanaka yekunongedza boka iri. Mutsara wemitsara unoshanda nekuona kuti kushambadzira kwako kunoratidza chete kune vanhu vakatsvaga chaiyo kiyi kana chirevo.. Chinokosha ndechekuti uve nechokwadi chekuti chirevo chaunoshandisa chiri muhurongwa chaihwo kuitira kuti chibude mumibairo yepamusoro yekutsvaga. Nenzira iyi, iwe unodzivirira kutambisa yako ad bhajeti pane zvisina basa traffic.
Mutsara wemitsara unogona kukubatsira kuongorora kutsvaga kwevatengi kuti uone rudzi rwemazwi akakosha avari kutsvaga. Zvinonyanya kubatsira kana iwe uchitsvaga chaiwo vatengi. Kushandisa mutsara wemutsara muAdwords kunoderedza vateereri vako uye kugadzirisa mashandiro emushandirapamwe wekushambadzira. Uye, paunoishandisa nemazvo, iwe uchaona kudzoka kwepamusoro pane ad spend. Paunenge wagona nzira idzi, unozokwanisa kuzadzisa zvinangwa zvako nekukurumidza uye nekurongeka kwakawanda kupfuura nakare kose.
Imwe nzira yekunangisa vanhu kugadzira affinity rondedzero. Aya mazita anogona kusanganisira chero vashanyi vewebhusaiti kana vanhu vakatora matanho chaiwo pawebhusaiti yako. With affinity lists, unogona kunanga vashandisi chaivo zvichienderana nezvavanofarira. Uye, kana uine chigadzirwa icho vanhu vachangobva kutenga, unogona kushandisa izvo kuvanangana nema ads. Nguva inotevera paunogadzira vateereri vatsva, ita shuwa kushandisa tsika affinity list.
If you’re looking to improve your search engine marketing campaign, unogona kufunga kushandisa izwi remachisi gadziriso pachinzvimbo chekufananidza. Aya magadzirirwo akashandiswa mukutsvaga kwekubhadhara kubva pakatanga chiteshi, uye ivo vanokutendera kuti unyatsojeka paunenge uchiratidza kushambadzira kwako. Kunyange zvazvo izvi zvingaita sepfungwa yakanaka, vashambadziri vazhinji vanonetsekana nekutambisa mari yavo yekushambadza kana vakasagadzirisa yavo yakakura match keyword. Pamusoro pe, mutsara wekufananidza kiyi kiyi inogona kukonzeresa ad yako yekutsvaga isingadzoreki, kudzikisira kukosha kwe ad yako.
Another way to optimize your keyword phrases is to add “+” to individual words. Izvi zvinoudza Google kuti izwi raunoda kunanga rinofanira kushandiswa mukutsvaga. Semuyenzaniso, kana mumwe munhu achitsvaga “orange table lamp,” your ad will only appear when the person has entered the exact phrase. This method is ideal for people who are searching for “orange table lamp,” because it will only be shown to people who type in the exact phrase, kwete zvakajairika.
