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Kana yashandiswa zvinobudirira, AdWords inogona kubatsira mabhizinesi kuzadzisa zvinangwa zvavo. Nemishandirapamwe yakanangwa, vanogona kutyaira traffic yakawanda kune yavo mawebhusaiti, kuwana zvakawanda zvinotungamirira, uye uwane mamwe mashanduko. Kunyangwe SEO yakakosha kune chero bhizinesi, AdWords inogona kupa imwe kusimudzira. Nekutarisa pamazwi akakosha uye nekugonesa zvemukati, unogona kugadzira mushandirapamwe unonangana nemusika wako waunoda. Mushandirapamwe wakanangwa zvakanaka wekushambadzira unovimbisa kuti vanhu chaivo vanoona ads yako.
Nzira yakanaka yekuvandudza yako ad campaign ndeye kushandisa mazwi makuru anoenderana nedingindira rekushambadzira. Mazwi akakosha anofanirwa kuenderana nepeji yako yekumhara, ad theme, kana zvose. Mashoko maviri kana matatu anonyanya kushanda. Heano mamwe mazano ekusarudza mazwi makuru. Iwe unogona zvakare kusabvisa mamwe mazwi akakosha kubva kune chaiwo ad mapoka. Pazasi pane matipi ekuti ungasarudza uye kushandisa sei mazwi akakosha kuvandudza ako ad mishandirapamwe.
Usati wasarudza mazwi makuru eAdWords, iwe unofanirwa kufunga nezvevateereri vako uye chinangwa chavo chekutsvaga. Kana ukasabvisa mazwi akajairwa, unogona kucheka vangangove vatengi kubva kune yako yekutengesa funnel. Panyaya iyi, ads ako achaonekwa chete kune vatengi vanonyora mutsara une chekuita newako. Pane kudaro, tarisa pakugadzira zvinobatsira zvemukati zvinotungamira tarisiro yako kuburikidza nekutenga maitiro uye kumisa hukama. Yakanyorwa pazasi mimwe mienzaniso yemazwi akakosha eAdWords.
Phrase Match: Pakusarudza mazwi makuru emushandirapamwe wako, unofanirwa kushandisa chishandiso chinofananidzira mitsara. Zvinokutendera kuti udzikise mashandisiro ako uye uwane vatengi vakananga. Kana vateereri vako vachishandisa aya mazwi kazhinji, unogona kushandisa mutsara-match keyword, iyo inongoratidza ad yako pamitsara ine zviperengo zvakafanana nechirevo. Iyi nzira inovimbisa kuti ad yako ichaonekwa chete kana vanhu vachitsvaga mutsara chaiwo.
Chibodzwa chemhando chakavakirwa pazvinhu zvitatu: iyo inotarisirwa clickthrough mwero (CTR), kukosha kwe ad yako, uye ruzivo rwevashanyi pavanodzvanya pane yako ad. Hunhu hwemhando yepamusoro huchasiyana pakati pemazwi akafanana nemapoka ad. Zvichienderana nekugadzira ad, mapeji ekumhara, uye kutariswa kwevanhu, iyo Quality Score inogona kusiyana zvakanyanya. Mushure mekunge shambadzo yako yaenda, Google ichagadzirisa Quality Score zvichienderana neruzivo urwu. Pane matatu anogoneka mastatus e ad yako: “High,” “Normal,” uye 'Murombo'.
Chekutanga chikamu chemhando yemhando maratidziro anoita ad yako kune vakwikwidzi. Kana iwe uri kunanga chaiwo mazwi makuru, zvakakosha kuita kuti musoro wenyaya wako uve unomanikidza sezvinobvira. Chimwe chinhu chakakosha ndechekuti ad yako ine zvemhando yepamusoro zvemukati. Google haidi kuti vashanyi vatadze nguva vachiverenga zvakaderera zvemhando. Zvisinei, kana ad yako iine yakakwira CTR asi yakaderera mhando, zviri nani kuimisa woitsiva nechimwewo chinhu.
Chibodzwa chemhando hachina hukama zvakananga nekopi yekushambadzira, asi zvakakosha kuti urambe uchifunga kuti ndicho chinhu pane yako ad chinzvimbo. Yako ad kopi uye yekumisikidza peji inofanirwa kuenderana nezvako uye nekuvandudza kwayo mhando mamaki. Zvimwe zvinhu zvinosanganisira kukosha kwe geographic uye mudziyo-chaiwo mazwi akakosha. Semuyenzaniso, kana ad yako yakanangana nevatengi muDetroit, ichange iine chibodzwa chemhando yakaderera pane chimwechete chakavakirwa pane zvakajairika.
Avhareji yemutengo wepamwedzi wekambani diki kusvika pakati pekushandisa Google Adwords iri pakati pezvipfumbamwe negumi zviuru zvemadhora pamwedzi.. Ndizvo chaizvo $100 ku $120,000 pagore. Asi mari yacho inogona kuva yakakwirira kana kuti yakaderera, zvichienderana neindasitiri uye chikuva chiri kushandiswa. Mutengo wacho unowanzo kwira kune akakosha-kukosha mazwi, izvo zvine makwikwi zvakanyanya. Asi kana chinangwa chako chiri chekuwana traffic kune yako webhusaiti kana chigadzirwa, unofanira kuvavarira kushandisa isingasviki madhora gumi pakudzvanya.
Pane nzira dzinoverengeka dzekuona kuti imarii yaunofanira kushandisa paAdwords, zvichienderana nerudzi rwebhizimusi raunomhanyisa. Iyo prepaid kana kunyorera-yakavakirwa modhi inogona kunge yakakunakira iwe. Iwe unogona kushandisa yemahara keyword planner inopiwa neGoogle kuti uone kuti ndeapi mazwi makuru anokwikwidza uye vangani vanhu vari kutsvaga chimwe chigadzirwa.. Kana bhajeti yako ichibvumira, iwe unogona kugovera imwe muzana yebhajeti yako kune mobile ads, uye iwe unogona kutonanga imwe mhando yenharembozha.
Pasinei nekuve sevhisi inodhura, AdWords inzira inoshanda yekushambadzira inofumura bhizinesi rako kune mamirioni evangangodaro vatengi. AdWords inogonawo kubatsira kubvisa mitengo nekuvandudza mitengo yekushandura. Zvakakosha kuyeuka kuti hapana nzira chaiyo yekubudirira. Pakupedzisira, mutengo weAdwords unokodzera kudzoka kunogona kuitika. Iko hakuna nzira iri nani yekutanga yako online kushambadzira rwendo.
The cost-per-click (CPC) nzira ndiyo yakajairwa nzira yekubhidha paAdwords. Iyi nzira ndiyo inonyanya kushanda pakutyaira vatengi vakananga kune yako webhusaiti, asi haina kunaka kugadzira mavhoriyamu makuru ezuva nezuva traffic. Iwe unogona kushandisa mutengo-per-mille (CPM) nzira yekubhidha paAdwords kudzikisa CPC yako. CPM ads inoratidzwa kakawanda pamawebhusaiti ane hukama anoratidza AdSense kushambadzira.
Kana iwe uri control freak, Adwords ndiyo nzvimbo yakanaka yekutengesa chigadzirwa chako kana sevhisi. Nekuchinjika kwayo bhidhi chimiro, unogona kuziva riini, kupi, uye yakawanda sei yekuputika. Unogona kunanga vatengi vako zvine hungwaru uye wotanga kuoneka pamibairo yekutsvaga. Semuyenzaniso, kana uri kutengesa mabhegi online, ungada kunanga avo vanhu vanotenga zvigadzirwa zvakadaro. Nokuda kweizvi, unogona kuvanangidzira nekutsvaga zvavanoda nezvavanoda.
Imwe nzira inobatsira yekugadzirisa yako Adwords mushandirapamwe ndeyekuipatsanura kuita akawanda “ad groups.” Mapoka iwayo anofanira kunge aine zvirevo zviri pakati pegumi kusvika makumi mashanu. Unogona kuzoongorora boka rega rega. Google ichabva yaisa mari imwe chete yemhando yepamusoro kuboka rega rega. Uku kupatsanurwa kwehungwaru kwemitsara ndiyo kiyi yekutonga yako yese mushandirapamwe. Kana iwe usingazivi nezvemitemo iyi, iwe unogona kupedzisira waparadza yako Adwords investimendi.
SKAGs muAdwords inzira yakakurumbira yekugadzira uye kuita mushandirapamwe. Paunenge uchigadzira SKAG, unoteedzera boka rekushambadza kuti utarise mamwe mazwi makuru. Kuboka rimwe nerimwe, gadzira imwe mhando yechishambadzo. Semuyenzaniso, kana uine boka remazwi maviri akakosha, gadzira maviri akapatsanurwa ad makopi uye shandisa rimwe kune rimwe nerimwe keyword. Imwe yeizwi rimwe nerimwe yakakosha ichave inoshanda kupfuura imwe ad yeimwechete keyword. Mukufamba kwenguva, izvi zvichabhadhara!
SKAGs anoshanda mukuwedzera mitengo yekushandura uye kugadzirisa kukosha kweads yako. Vashandisi vanotarisira mhinduro dzakakodzera uye ads zvinoenderana nemashoko avo ekutsvaga. Iyo yakanyanya CTR, zviri nani. SKAGs zvakare iri nani sarudzo yemakambani ari kushambadzira akati wandei zvigadzirwa. Nepo ivo vasingashande semapoka akawanda echigadzirwa ad, vanogona kuva nzira inoshanda yezvakasiyana-siyana zvezvigadzirwa. Zvisinei, zvakakosha kuti uyeuke kuti marudzi akasiyana e keyword match ane mabhenefiti akasiyana.
SKAGs inokutendera kuti ugadzirise ad yako kune mamwe mazwi akakosha. Izvi zvinowedzera kukosha kwayo kuGoogle uye inonatsiridza yako ad mhando chibodzwa, chinhu chakakosha mukusimudzira mushandirapamwe. Mapoka echinyakare ad anowanzo aine mazwi akati wandei, uye kushandura kushambadzira kwevashoma vavo kunogona kuwedzera CTR kune vamwe asi kuidzikisa kune vamwe. Ne SKAGs, ads ako achave akakodzera kumutsvagi uye ane yakaderera CPA.
Iyo yakasarudzika yemhando yemhando muGoogle Adwords yakakura mechi, iyo inobvumira kushambadza kwako kuti kuoneke pakutsvaga kwakabatana uye kunyangwe kune asiri-keyword mazwi ekutsvaga. Broad match ndiyo isinganyanyi kudzora mutambo wemhando uye inokupa iwe kuchinjika kana zvasvika kune yakazara mitsara. Iyo inonyanya kukosha kune refu-muswe keywords, uye humbowo hunoratidza kuti inogona kuvandudza ROI yako. Zvisinei, inogona kunge isiri iyo yakanakisa sarudzo yevashambadziri vatsva vasinganzwisisi mutsauko pakati pemachisi mhando.
Nepo yakafara match kazhinji yakachengeteka kushandisa kumaakaundi matsva, zvinogonawo kuva nemigumisiro ine njodzi kune brand. Kana iwe ukashandisa zvakanyanyisa match, yako keyword kuwanikwa ichamhanya amok, uye shambadzo dzako dzichaonekwa mukutsvaga kusina basa. Mutemo wakanaka wegunwe ndeyekubhadharisa zvakaderera zvakanyanya pamatemu akafararira. Nenzira iyi, unogona kubvisa mari yakakwirira. Zvakare, ita shuwa yekuisa mazita ako akafara mazwi muexcel faira kana uri mushandisi wepamberi.
Mazwi makuru asina kunaka haaenderane pane anoreva zvakafanana, misiyano yepedyo, uye zvakawanda. Mitemo mimwecheteyo inoshanda kune rimwechete-izwi rakashata rakakura mazwi. Google haidi kuti uuraye account yako netsaona nekuregeredza akakodzera mazwi akakosha. Broad match ndiyo inonyanya kushanda sarudzo yevashambadziri vanoda kuwedzera shanduko pasina kubhadhara kune isina basa traffic.. Iwo mazwi asina kunaka anoshandiswa kubvisa zvisina basa traffic uye kuwedzera ROI. Broad match isarudzo yakanaka kana izwi chairo kana chirevo chikasashanda pamushandirapamwe wako.
