Email info@onmascout.de
Phone: +49 8231 9595990
Pane nzira dzakawanda dzekuvandudza yako Adwords ads. Unogona kukopa uye kunama ads aripo muakaundi yako, kana kuti tarisa mabhokisi ese ari maviri kuti uchinje. Mushure mekunge wakopa nekuisa, unogona kuenzanisa kopi yako uye musoro wenyaya kune mamwe ads. Kana iyo kopi isingashande, edza kuinyora zvakare uye tarisa mitengo yako yekutendeuka. Iwe unogona kutoda kuita mamwe tweaks kune kopi, zvakare. Heano mamwe matipi ekuvandudza yako Adwords mushandirapamwe:
Nepo CPC chiri chinhu chakakosha chekushambadzira online, kune dzimwe nzira dzekuchengetedza mari pasi pekutonga. Nekushandisa Google AdWords, unogona kuisa ads pane chero webhusaiti zvichibva pane chero izwi kana chirevo. Pasinei nerudzi rwebhizinesi rako, iwe unofanirwa kutarisisa kubhadharisa kweGoogle kuti udzivise kupfuura. Pazasi pane mamwe matipi anobatsira ekuti urambe uchifunga kana uchisarudza mutengo wako pakudzvanya.
Mutengo wekudzvanya kweAdwords unosiyana zvichienderana nechigadzirwa chiri kushambadzirwa. Mazhinji ekushambadzira epamhepo mapuratifomu ari auction-yakavakirwa, zvichireva kuti vashambadziri vanobhadhara zvichienderana nehuwandu hwekudzvanya kwavanoitwa. Kukwirisa vakwikwidzi’ bids, zvakanyanya mukana wekushambadzira kwavo kunoonekwa munhau feed. Kana bhizinesi rako richitsvaga yakakwira traffic, maCPC epamusoro anogona kukubatsira kuwedzera kuoneka kwako. Iwe unogona kushandisa Google Analytics kuti uone kuti ndeapi mazwi makuru ari kushandura akanakisa.
Mutengo wakakodzera pane kudzvanya unoenderana neROI yako chinangwa. Mabhizinesi mazhinji anoona chiyero cheshanu-kune-chimwe chinogamuchirika kana uchishandisa mutengo pakuona (CPI) advertising. Imwe nzira yekutarisa mutengo pane kudzvanya ndeye iyo muzana yekudzvanya kune mari. Nokuwedzera avhareji kukosha kwevatengi, CPC yako ichave yakakwirira. Chinangwa chekuwedzera kudzoka pakudyara (ROI).
Kuwedzera CPC yemushandirapamwe wako weAdwords, funga kuvandudza iyo ROI yemamwe ako ekushambadzira nzira. Kuzadzikisa chinangwa ichi kuchakubvumidza iwe kutora mukana wekudzoreredza ads pasocial media uye zvakananga kutumira. Uyezve, email inogona kushanda pamwe chete nedzimwe nzira dzako dzekutengesa, kuwedzera bhizinesi rako uye kuderedza mari. Iwe unogona kubata bhajeti rako uchiwedzera ROI yako nekushanda neMutengi Kuwana Mutengo. Saka, wakamirira chii?
CPA, kana mari yekutenga, inoyera mutengo wakakwana wekutora mutengi. Chiitiko chekushandura chinogona kunge chiri kutenga, kutumira fomu, application download, kana kukumbira callback. Mutengo pakutenga unowanzoshandiswa kuyera kushanda kwesocial media, email marketing, uye yakabhadharwa kushambadzira. Nepo SEO isina mitengo yakananga yekushambadzira, zvinokwanisika kuwana pfungwa iri nani yekubudirira kweemail kushambadzira nekuverenga iyo CPA pane chiito.
Nepo CPA yakakosha kune chero mushandirapamwe wekushambadzira, zvakaoma kuenzanisa nechiyero chakajairwa. Inosiyana zvakanyanya zvichienderana nechigadzirwa, industry, uye mutengo. Iyo yakaderera mutengo pakutenga, zviri nani yako ad campaign iri. Kuti uverenge yako CPA, unofanira kuverenga akati wandei metrics, kusanganisira iyo bounce rate uye kushanya kwakasiyana. Kana CPA yako yakakwirira, nzira yako yekutengesa ingada kugadziriswa.
Iwe unogona zvakare kuverenga CPA yemabhizinesi asina zvigadzirwa kana masevhisi. Aya mabhizinesi anogona kutevera shanduko, zvakadai sekuzadza fomu uye kusaina demo, kushandisa mafomu. Zvisinei, hapana mwero wekuona mutengo wakakodzera pakutenga, sezvo bhizinesi rega rega repamhepo rine zvigadzirwa zvakasiyana, mitengo, miganho, mari yekushandisa, uye ad campaigns. Nzira yakanakisa yekuverenga CPA ndeyekutevera kuti vangani shanduko inogadzira yako ad campaign.
CPA inzira yakajairika yekutevera kubudirira mune yekutsvaga injini yekutengesa. Inobatsira kuona kuti imarii yaunoshandisa kuwana mutengi mutsva. Iyo CPA inowanzoverengerwa kutendeuka kwekutanga, senge fomu kusaina kana kunyoreswa kwedemo. Iwe unogona zvakare kutevedzera uye kuyera kushanda kweads yako uye kuona kuti imarii yavanodhura kuwana. Kunyanya kutendeuka kwaunowana, zvishoma zvauchabhadhara mukufamba kwenguva.
Kana iwe uri kutsvaga kuwedzera shanduko yako paAdwords, pane zvimwe zvinhu zvaunofanira kuita kuti uvandudze. Chekutanga, unofanirwa kunzwisisa kuti kutendeuka chii. Shanduko yehuwandu muGoogle Adwords ndiyo muzana yevashanyi vanodzvanya pane yako ad vobva vashandura. Kutendeuka uku kunogona kuva chero chinhu kubva 10% ku 30%. The best conversion rate is three to five times above the industry average. Kuti uwedzere kutendeuka kwako, iwe unofanirwa kuyedza nezvipo zvakasiyana uye kuyedza kuyerera kwewebhusaiti yako. Izvi zvichakubatsira kuti unzwisise zviri kushanda uye zvisingabatsiri. Uyezve, unogona kutora mukana wekutengesazve kutorazve vashanyi vakaratidza kufarira zvigadzirwa zvako.
Kazhinji, mushambadzi wese anofanira kuvavarira chiyero chekushandura chingangoita 2.00%. Izvi zvinoreva kuti kune wese 100 vashanyi vewebhusaiti, vaviri vanofanira kuzadza fomu rekuonana navo. Kumakambani eB2B, chiyero ichi chinofanira kunge chiri pamusoro pemaviri. Kune e-commerce webhusaiti, inofanira kuva maodha maviri pazana vashanyi. Zvisinei, pane mamwe mamiriro ezvinhu apo mushanyi asingazadzi fomu, asi kutendeuka kunofanira kuramba kuchiverengwa. Pasinei nenyaya, chiyero chekushandura chepamusoro paAdwords chichawedzera bhizinesi rako uye kuwedzera ROI yako.
Chimwe chinhu chakakosha mukuvandudza chiyero chekushandura ndechekutarisa kune vatengi vako vakanaka. Nokuisa pfungwa pavateereri vakakodzera, iwe unozogona kubata pasi peiyo funnel traffic yauri kutsvaga. Kunyange zvazvo vashambadziri vakawanda vachipedza mari yakawanda pakushambadzira, chikamu chidiki chete muzana chinotendeutsa. Kana iwe uchitarisa kune vateereri vakakodzera, iwe unogona kuwedzera mari yako uye kuderedza mari yako. Kana uine vatengi vakakodzera, chiyero chako chekushandura chichakwira zvakanyanya!
Kana iwe uchida kuti mushandirapamwe wako wekushambadzira ushande sezvinobvira, zvakakosha kuti unzwisise kukosha kwekutsvaga kwemazwi makuru. Kusarudzwa kwemazwi asina kunaka kunopedza nguva yako nesimba, sevanhu vanoitsvaga havangaite kunge vachitsvaga chigadzirwa chako. Kushandisa yakatarwa seti yemazwi akakosha kunoita kuti iwe usvike kune chako chinangwa chevateereri. Heano mamwe matipi ekuita yako kiyi yekutsvagisa maitiro nyore. – Dzidza nezve buyer persona. Mutengi persona iboka remazwi akakosha anoratidza zvakafanana kutsvaga chinangwa. Inogona kukubatsira kunanga vateereri chaivo, uye kugadzira zvemukati zvinoenderana.
– Ziva vateereri vako. Keyword research inokupa iwe nzwisiso yaunoda kuti uone zvido zvevateereri vako. Inokubatsirawo kuziva kuti ndeapi mazwi akakosha anonyanya kukosha kune webhusaiti yako, uye izvo zvinonyanya kukwikwidza. Ruzivo urwu runogona kubatsira kune yako yemukati zano uye yako yese yekushambadzira zano. Kazhinji, vanhu vanotsvaga mhinduro online, uye kushandisa mazwi akakosha anogona kukubatsira kunanga vateereri chaivo. Izvo zvakanyanya kunangwa zvemukati mako, iyo traffic yakawanda iwe yaungatarisira kuwana.
– Ziva makwikwi ako. Kushandisa keyword research tools, unogona kuona kuti vakwikwidzi vako vari kunanga chii uye kuti vari kukwikwidza sei. Ita shuwa kuti unosarudza mazwi akakosha asina kunyanya kukwikwidza kana akawandisa. Sarudza niches ine yakakwira traffic volume. Mazwi akakodzera anokwezva nhamba yepamusoro yevanhu. Pakupedzisira, enzanisa mazwi ako makuru kune vakwikwidzi vako’ zvemukati uye chinzvimbo. Paunenge uine pfungwa yakajeka yezvido zvevateereri vako, unogona kutanga kunyora zvemukati kuzadzisa izvo zvinodiwa.
Kugadzira kushambadzira kwakanaka kwakakosha kana iwe uchida kuti bhizinesi rako rive rakasiyana nemamwe. Kushambadza kwakanaka kunofanirwa kuve kwakakodzera uye kunosiyana-siyana, uye pindura mubvunzo ungangove nemuverengi nezvechigadzirwa chako kana sevhisi. Kugadzira ad kuri nyore uye kunonetsa, nekuti nyika yedhijitari ine nhungamiro dzakawanda uye maturusi. Hezvino zvinhu zvinomwe zvekuchengeta mupfungwa paunenge uchigadzira kushambadzira kwakabudirira:
Shandisa mazwi ane simba – aya ndiwo mazwi akakosha anokwevera muverengi mukati uye anomutsa kufarira kwavo. Kushandisa izwi “iwe” mushambadziro yako ndiyo imwe yenzira dzinoshanda dzekuti vateereri vako vatarise. Vanhu vanopindura zvakanaka kune ad kopi inotarisa pavari, pane bhizinesi rako. The “iwe” mune yako ad kopi inotarisa mutengi pamunhu ari kuverenga ad, uye nokudaro vanowedzera mukana wekuti vadzvanye pairi.
Paunenge uchigadzira yako ad kopi, yeuka kunyora musoro wenyaya unogombedzera, iyo inotsanangura kuti chigadzirwa chako kana sevhisi chii uye inosanganisira izwi repamusoro-vhoriyamu kubva kuboka rako rekushambadza. Izvi zvichabatsira yako keyword mhando zvibodzwa. Kana uine akawanda keywords mugroup, usanzwe uchisungirwa kunyora akasiyana ad zvinyorwa kune yega yega. Pane kudaro, funga kuti iro dingindira reboka rekushambadza chii, uye nyora zvinyorwa zvakatenderedza mazwi makuru anoita seanonyanya kukosha kuboka rekushambadzira.
