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Getting the most out of your Adwords campaign is key to increasing ROI and generating traffic for your website. Iwe unogona kushandisa SEO uye social media kukubatsira kutyaira traffic kune yako saiti uye kuyera purofiti yemushandirapamwe wako. Kamwe yako Adwords campaign yaita pundutso, unogona kuwedzera bhajeti rako repamusoro ROI. Kuti nditange, tanga neyekutanga Adwords mushandirapamwe uye woiwedzera neSEO uye magariro enhau. Pashure, unogona kuwedzera bhajeti yako yekushambadzira kuti ubatanidze mamwe masosi e traffic, senge blog yako.
There are several factors to consider when determining the cost of a click in Google Adwords. Semuyenzaniso, nepo maindasitiri mazhinji achiona yakakwirira maCPC, avhareji iri pasi $1. Semuridzi webhizinesi, iwe unofanirwa kufunga nezve ROI yako usati wafunga kushandisa mari paAdWords. Mutengo weavhareji yekudzvanya uchasiyana kubva kuindasitiri kuenda kune indasitiri. Kana uri kutengesa hofisi yechiremba wemazino, unogona kuisa ads ako paGoogle yekutsvaga network yevarwere vari kutsvaga mazino masevhisi.
Pamusoro pekuverenga avhareji CPC, unofanira kuyerawo kutendeuka kwako. Nepo AdWords maziviro acharatidza kushambadzira kwekupedzisira kudzvanywa, Google Analytics inokupa mufananidzo wakadzama wechiyero chako chekushandura. Zvakare, unofanira kushandisa chinhu chinonzi Enhanced CPC, izvo zvinozvitsvakira kusvika 30% yakakwirira pamashoko makuru anotungamirira kushandurudzo. Peji Yekumhanya chinhu chikuru pakuona shanduko. Zvidzidzo zvinoratidza kuti kana peji rako richitora nguva yakareba kupfuura masekondi maviri kurodha, inoda kusvika hafu yevashanyi vako ichaenda.
Paunenge uchinge wave nekunzwisisa kwakanaka kweakasiyana CPC metrics, unogona kushandisa karukureta yeCPC kuona kuti imarii yaunofanira kushandisa. Mutengo wekudzvanya metric ndicho chinonyanya kukosha chikamu chePPC yako yemushandirapamwe, sezvo inosarudza kuti imarii yaunofanirwa kushandisa kuti udzoke pakudyara kwako. Ichasarudza kana uchifanira kushandisa yakakwidziridzwa kana yemanyorero kubhidha kuti usvike bhajeti raunoda. Ichakubatsira kuona kuti ndeupi rudzi rwemashambadziro ekushandisa uye kuti ndeapi mazwi makuru ekunongedza.
A good cost per click tool will also give you the ability to monitor competitors’ CPC, pamwe nehuwandu hwekutsvaga webhusaiti yako. Aya metrics achakubatsira iwe kuita sarudzo dzakangwara nezve mazwi akakosha uye ad mishandirapamwe yekunongedza. Pakupedzisira, zvakakosha kuti uise mari mumutengo unoshanda pane software yekudzvanya. Funga nezve mutengo wesoftware uye nguva yekunyorera usati wanyoresa. Kune akawanda mapurogiramu aripo ekukubatsira iwe kumhanya yako Google AdWords mushandirapamwe zvinobudirira.
Manual CPC bidding allows you to set a maximum bid for each ad group or keyword. Iyi mhando yebhidhi otomatiki inokupa iwe kutonga kwakanyanya, asi inogona zvakare kutyaira CPCs mudenga kumusoro. Kubhidhira nemaoko kwakanyatsokodzera makwikwi ekutanga-danho, paunoda kuunganidza data rakawanda nezvemacampaign ako. Manual CPC kubhidha inoita kuti iwe uise yakanyanya kubhidha kune yega yega ad boka, uku uchiwedzera kudzvanya mukati mebhajeti rakatarwa.
Google inopa nzira dzakawanda dzekubhidha kushambadzo. Vazhinji vashambadziri vanotarisa pane zvinoonekwa, clicks, uye kutendeuka, kana pamaonero evhidhiyo ads. Asi kana zvasvika pakuiswa ad, iwe unofanirwa kuziva kuti Google inotengesa nzvimbo yekushambadzira. Chikumbiro chako ndicho chinotara kuti vangani ads vanoonekwa mune imwe nzvimbo, saka iwe unofanirwa kunzwisisa nuances yeauction usati wabhidha. Akanyorwa pazasi pane mashoma marongero ekuita zvakanyanya emhando yekubhidha.
Paunosarudza nzira yekubhidha, funga chinangwa chedanidziro yako. Sarudza kana chinangwa chako chiri chekutyaira traffic kune yako webhusaiti kana kuvaka kufarira. Zvichienderana nezvinangwa zvako, ungangoda kushandisa mutengo-pa-kudzvanya (CPC) kubhidha. Zvisinei, kana chinangwa chako chiri chekusimudzira vatungamiri uye kuwedzera kutengesa, ungangoda kusunda zvinoonekwa uye madiki shanduko. Kana iwe uri mutsva kuAdwords, nyatsofunga zvinangwa zvako.
Paunenge uchitsvaga mazwi akakosha, zvakakosha kuti uvaedze muchikamu chekuyedza. Kupatsanura-kuyedza kunobvumidza iwe kuyera huwandu hwemari inounzwa neshoko rega rega. Semuyenzaniso, kana kambani A yakakwira bhidhi yezwi rakakosha iri $2, vachangoratidza zviziviso zvavo kuvanhu vane makomputa. Kana kambani B ine a $5 bid, they may have a different idea for what a “targeted” audience is looking for.
The cost-per-conversion metric is a key factor to consider when determining how much to spend on AdWords. Nhamba yacho inowanzokwira zvakanyanya pane mutengo-pa-kudzvanya. Semuyenzaniso, unogona kunge uchibhadhara $1 pakudzvanya kwega kwega, asi munzvimbo yeinishuwarenzi, unogona kupedza kusvika $50. Kuziva kuti yakawanda sei yekushandisa kuchakubatsira iwe kutarisa pane yakanakisa ad zano. Hedzino dzimwe nzira dzekuona mutengo-per-conversion:
Chekutanga, you should know how to define “conversion.” This metric varies depending on the industry. Zviito zvekushandura zvinogona kubva pakutengesa kwekutengesa, kusaina-up, kana kushanya kune kiyi peji. Vazhinji vashambadziri vanoshandisawo mutengo-pa-yekutengwa metric kuongorora maitiro avo. Mune zvimwe zviitiko, this metric is known as “click-through rate.”
Iyo yakanyanya bhidhiyo yako, iyo yakakwirira mari yako-per-conversion inogona kuva. Kuwedzera bhidhi yako kuchawedzera mikana yako yekuwana mamwe mashanduko, asi zvakakosha kuti uzive huwandu hwehuwandu hwaunogona kushandisa kutendeuka kusati kwave kusingabatsiri. Muenzaniso wemutengo we-per-conversion metric ndeyekudzvanya-kuburikidza mwero (CTR) pamushandirapamwe weGoogle AdWords.
Imwe nzira yekuyera mutengo-per-conversion ndeyekuyera mutengo wekuwana mutengi. Shanduko inogona kuitika kana mushandisi akatenga, maregister eakaundi, download app, kana kukumbira callback. Kuyera uku kunonyanya kushandiswa kuyera budiriro yekubhadharwa kwekushambadzira. Zvisinei, email marketing, se SEO, inewo mari yepamusoro. Panyaya iyi, CPC chiyero chiri nani.
Nepo iwe unogona kuseta CPA chinangwa muAdwords, Google inoshandisa epamusoro muchina kudzidza uye otomatiki kubhidha algorithms kuona yakanakisa CPC bhidhi yako. Zvichienderana nevateereri vako uye chigadzirwa, unogona kubhadhara kupfuura chinangwa chako kune dzimwe shanduko, nepo vamwe vangakubhadharira mari shoma pane yaunotarisira. Mukufamba kwenguva, aya masimba anoenzanisa kunze uye hauzodi kugadzirisa mabhidhi ako eCPC.
The success of remarketing with AdWords has increased over the past 5 makore. The term’retargeting’ is an oxymoron for marketers, asi chave chirevo chemazuva ano, uye nokuda kwechikonzero chakanaka. Ndiyo nguva yesarudzo munyika dzakaita seFrance, China, uye Russia. Pane zvakawanda zvezvinyorwa zvekutengesa patsva, asi chinyorwa chino chichakurukura mabhenefiti ayo uye nei ichishanda.
Pfungwa yekutanga kuseri kwekutengesa zvakare neAdWords ndeye kunanga vashanyi vakasiya webhusaiti yako vasina kutenga chero chinhu. Ads that are relevant to your visitors’ needs are then targeted to those individuals as they browse the web. Kuita izvi, iwe unogona kuwedzera iyo AdWords remarketing kodhi kune yega peji rewebhusaiti yako, kana kuti kune vamwe vavo chete. Zvikamu zvepamberi zvekutengesa zvinogona kuvakwa uchishandisa Google Analytics. Kana vashanyi vangosangana neimwe seti yemaitiro, ivo vanowedzerwa kune yako remarketing list. Unogona kushandisa runyorwa urwu kuvabata paDisplay Network.
In order to win the battle against your competitors in the online marketplace, iwe unofanirwa kunzwisisa kusasimba kwevakwikwidzi vako. Kana chigadzirwa chako kana sevhisi isiri yepamusoro kune chero mazwi akakosha, mukwikwidzi wako anogona kunge ari kushandisa mukana usina kunaka. Kushandisa competitor intelligence tools, unogona kuona matorero eizvi nekuvarova pane chiteshi chisina kukosha. Uhwu hungwaru hwekukwikwidza huchakubatsirawo kugovera mabhajeti kune akasiyana chiteshi uye kuisa pamberi peizwi rekutarisa..
Nekushandisa maturusi ehungwaru anokwikwidza, you can get a snapshot of your competitors’ digital marketing strategy. Zvishandiso izvi zvinogona kubva kune zvemahara, maturusi ekutanga kune bhizinesi-chikamu chekuongorora zvirongwa. Zvishandiso izvi zvinokubatsira kuti urambe uri pamusoro pemurwi uye kutonga vakwikwidzi vako munyika yepamhepo. Saizvozvo, maererano nenhamba, Bhizinesi repakati rine kusvika 29 vakwikwidzi, zvichiita kuti zvive zvakakosha kutarisa zviri kuitwa nevakwikwidzi vako kuti uwane mupendero.
Nhanho inotevera muPPC zano rekuita ndeyekuongorora makwikwi ako. Competitors’ ad copy can tell you a lot about what is working for them and what isn’t. Nekukwikwidza PPC njere, you can identify your competitors’ top keywords and study their ad copy to create more effective ads. Pamusoro pemakwikwi ePPC maturusi, ad-izwi makwikwi ekuongorora maturusi anogona kukubatsira iwe kuwana muganho pane vakwikwidzi vako.
Kunyangwe SpyFu uye iSpionage inopa yakanaka yemakwikwi ehungwaru maturusi, interface yavo haina kujeka intuitive. SpyFu muenzaniso wakanaka weizvi, inopa ruzivo rwakadzama mune anokwikwidza keyword rondedzero uye ad kopi. Inosanganisirawo ruzivo nezve mukwikwidzi ekumhara mapeji. Iyo ine yemahara vhezheni inoita kuti iwe uone mukwikwidzi ad kopi uye ekumhara mapeji. Inopa emahara mukwikwidzi mishumo, pamwe chete nematatu ekukwikwidza anokwikwidza chenjedzo pazuva.
