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Neruzivo rwakakwana uye kuronga, Google AdWords inogona kuve chikamu chinogadzira chekushambadzira kwako musanganiswa. Google inopa zvishandiso zvemahara zvekukubatsira kubata mushandirapamwe wako. Kana uine mibvunzo, kune maforamu ekuvabvunza. Zvakakoshawo kuziva zvinangwa zvako, sei uri kushandisa AdWords, uye kuti ungayera sei kubudirira kwako.
If you want to drive more traffic to your site, ipfungwa yakanaka kunanga kureba-muswe keywords pane yakafara keywords. Aya mazwi ane kukwikwidza kwakaderera uye mitengo yepamusoro yekutendeuka. Ivo zvakare vanogona kuguma nekutenga, sezvo vanhu vangangotenga zvakanyanya pavanenge vachitsvaga mazwi chaiwo.
Yakareba-muswe keywords kazhinji ine yakaderera yekutsvaga vhoriyamu uye yakawanda niche mune zvakasikwa pane yakakurumbira mazwi makuru. Iwe unogona kuwana refu-muswe keyword rondedzero mune mashoma semaminetsi mashanu uchishandisa chishandiso seKwFinder. Ichi chishandiso chemahara chinokuratidza kuti ndeapi mazwi akakosha ane pundutso uye ane yakaderera vhoriyamu yekutsvaga. Pamusoro pe, chishandiso ichi chinogona kukubatsira iwe kusarudza mazwi akakosha ane yakaderera seo kuomerwa.
Imwe nzira yekuwana marefu-muswe keywords ndeye kushandisa keyword research maturusi. Kunyange iyo inonyanya kufarirwa keyword chishandiso iGoogle's Keyword Planner, dzimwe nzira dzekutsvagisa mazwi akakosha dzinosanganisira kuverenga zvirimo pamawebhusaiti ane hukama niche yako uye chigadzirwa. Zvishandiso izvi zvinogona zvakare kukupa ruzivo nezvemakwikwi ako. Iwe unogona zvakare kutarisa zvirimo pane mamwe mawebhusaiti kuti uwane mazano kune ako akareba-muswe keywords.
Kushandisa data pane refu-muswe keywords kunogona zvakare kukubatsira iwe kugadzirisa ad kopi. Kunyangwe zvingave kuyedza kunyora shambadziro yeese refu-muswe kiyi kiyi, iyo inonyanya kukosha ichaburitsa mitengo yepamusoro yekutendeuka. Zvakanakisa kugadzira mishandirapamwe yakaparadzana kune yega yega-yakareba-muswe keywords. Izvi zvichakubatsira iwe kuenzanisa data uye kudzivirira kudzokorora.
Imwe nzira yekuyedza kushanda kweakareba-muswe keywords ndeyekutarisa mashandiro emishandirapamwe yako. Kushandisa Google Analytics, unogona kuona kuti ndeapi mazwi makuru ari kuwana zvakanyanya kudzvanya uye ndeapi asiri. Nenzira iyi, unogona kugadzirisa mabhidhi ako zvichienderana nekuita kwemacampaign ako.
Keywords with high search volumes can be expensive to bid for. Kana bhajeti yako iri shoma, iwe unofanirwa kutarisa pamazwi akakosha ane mwero kutsvaga mavhoriyamu. Aya ndiwo mazwi akakosha angangove akakodzera kune vateereri vako. Mazwi akakosha ane mwero kutsvaga mavhoriyamu kazhinji haanyanyi kukwikwidza uye anogona kushandiswa mukuburitswa. Kuti uwane mazwi makuru aya, unogona kushandisa Google keyword tool.
Mazwi akakosha ane mavhoriyamu ekutsvaga akakwira achave nemakwikwi epamusoro. Izvi zvinoreva kuti haugone kuwana yako saiti pane yekutanga peji reGoogle. Uyezve, mawebhusaiti ane chiremera chakaderera haazokwanisi kumira zvakanaka pane peji rekutanga. Rangarira izvozvo 95% yevatsvaki usatarise kupfuura peji rekutanga reGoogle. Saka, unofanirwa kutsvaga izwi rakakosha nemakwikwi akaderera uye vhoriyamu yekutsvaga zvine mwero. Nhau dzakanaka ndedzekuti kune akawanda mazwi ane mwero ekutsvaga mavhoriyamu aunogona kushandisa kukwezva traffic.
Modified broad match is an effective option if you want to improve the relevancy and quality of your ad traffic. Iyi nzira inokubvumira kuti usabvisa mazwi asina kunaka, mashoko anoreva zvakafanana, uye vhoriyamu yepamusoro yekutsvaga kubva kushambadziro yako. Inokubatsirawo kuvandudza yako Quality Score uye Ad Rank.
Zvisinei, kana zvasvika pakufananidza mazwi makuru, yakagadziridzwa yakafara match haisi nani nguva dzose pane yakafara match. Google iri kuronga kunyura kwezuva yakagadziridzwa mutambo wakafara muna Chikunguru 2021, uye ichachinja kuenderana nechirevo. Shanduko iyi inotarisirwa kuchengetedza vashambadziri nguva yakawanda, asi zvinozoda kumwe kudzokororwa kwemishandirapamwe yavo. Kusvikira shanduko yaitwa, zvakakosha kuti utarise maitiro ako metrics. Panguva ino, iwe ungada kufunga nezve kutarisisa pane ako akakosha mazwi.
Modified wide match is more flexible pane broad match. Inopa vashambadzi kutonga kwakawanda pamusoro pekushambadzira kwavo, uye inovabatsira kunanga misika chaiyo. Iyi nzira inogona kubatsira mukushambadzira zvakare, sezvo zvichizobvumira ads yako kuti iratidzike kazhinji kana mumwe munhu achitsvaga chigadzirwa chako. Kuenzaniswa neyakakura match, yakagadziridzwa yakafara match inonyanya kukosha uye ichawedzera yako yekudzvanya-kuburikidza nemitengo.
Modified wide match imhando nyowani yekushambadzira inopa vashambadzi kutonga zvakanyanya pamusoro pezvavanotsvaga. Zvakafanana nePrase Match, kunze kwekuti inobvumira vashambadziri kushandisa mamwe mazwi akakosha pasina kudzikisira kusvika kwavo. Pamusoro pe, yakagadziridzwa yakafara meshi haizoratidze ads yemazwi akafanana netsvakiridzo dzinoenderana.
Modified wide match inobvumidza iwe kunanga vatengi zvichibva pane yakatarwa mazwi ekutsvaga, nepo machisi akatambanuka achiwedzera generic. Pamusoro pe, modified wide match inobvumidza iwe kudzikamisa iyo yakaipa keyword rondedzero. Broad match keywords acharamba achiwedzerwa kune yako ad campaign, nepo yakagadziridzwa yakafara match inoita kuti usarudze mazwi ekunongedza.
Adding negative keywords to your AdWords campaigns is an effective way to limit unwanted traffic and keep your site free of irrelevant keywords. Negative keywords inogona kuwedzerwa kumushandirapamwe wese kana kune chaiwo mapoka ezvishambadzo. Ingova nechokwadi chekuwedzera ivo pamwero chaiwo, zvikasadaro vanogona kukanganisa mishandirapamwe yako. Negative keywords anowedzerwa semachisi chaiwo, saka iva nechokwadi chekuvawedzera padanho rakakodzera.
Kune nzira dzakawanda dzakasiyana dzekuwana mazwi asina kunaka, asi imwe yedzakareruka nzira dzekuvawana ndeye kushandisa Google pachayo. Edza kutsvaga chigadzirwa kana sevhisi yako muGoogle uye ona chero ads kana malink anobuda asina hukama. Kana wangoziva mazwi makuru aya, vawedzere kune yako yakaipa keyword rondedzero muAdWords. Imwe nzira huru yekutsvaga mazwi asina kunaka ndeye kushandisa Google's Search Console kuongorora ako akabhadharwa ads.
Negative keywords anogona kuve chero chinhu chisina hukama nechigadzirwa chako kana sevhisi. Semuyenzaniso, kambani inotengesa majeti akasvibira angangoda kusabvisa mibvunzo yekutsvaga kune mamwe mavara ese. Nenzira iyi, iwo chete ads achaonekwa egirinhi majeti. Iwe unogona kushandisa mazwi asina kunaka kuti uwedzere kutendeuka mitengo uye kuderedza mutengo wako pakutendeuka.
Mazwi asina kunaka anogona kuwedzerwa kumushandirapamwe wekushambadzira pamushandirapamwe uye chikamu cheboka rekushambadzira. Nenzira iyi, unogona kuva nechokwadi chekuti kushambadzira kwako hakusi kuratidzwa kune avo vanhu vasingafarire zvigadzirwa nemasevhisi ako. Uyezve, unogona kushandisa mazwi asina kunaka kuti akubatsire kuona kuti ndeapi ads asiri kuita sezvaungade.
Iwe unogona kushandisa mazwi asina kunaka kuvharisa mibvunzo yekutsvaga mumushandirapamwe. Semuyenzaniso, kana uine chitoro cheshangu, iwe unofanirwa kuwedzera mazwi asina kunaka padanho remushandirapamwe kuitira kuti zviziviso izvi zvirege kuratidzwa kune vanhu vanotsvaga shangu dzisina hukama neshangu.. Izwi rakashata raunowedzera padanho remushandirapamwe rinobva raita senge risingagoneki rekiyi mumapoka anotevera ad.
In Google Adwords, kuseta mabhidhi nemaoko hakukurudzirwe. Kana iwe uri wekutanga, iwe unofanirwa kufunga nezve kushandisa otomatiki kubhidha zano pachinzvimbo. Manual kubhidha inogona kuve nengozi nekuti inogona kutungamira kutambisa yako ad bhajeti. Zvakadaro, iwe unogona kuita zvakanyanya bhajeti iripo nekushandisa otomatiki bhidhi zano. Iri zano rinosanganisira kuona iyo yakakwana bhidhi yeese keyword uye ad boka, izvo zvinokutendera kuti uwedzere bhidhi yako kana rimwe boka rekushambadzira kana kiyi kiyi iri kuita nemazvo.
Imwe nzira yekuyedza mabhidhi ndeye kushandisa Google Bid Simulator. By enabling the “columns” option on the keyword level, iwe unogona kuona kukanganisa kwebhidhi shanduko pabhajeti yako yezuva nezuva. Ziva kuti iyo data inogona kunge isiri iyo chaiyo kana mishandirapamwe yako ichigara ichirova bhajeti ravo rezuva nezuva kana kuti vachangobva kuchinja mabheti avo.
Mukugadzirisa mabhidhi nemaoko muGoogle Adwords, iwe unofanirwa kuziva zvakasiyana-siyana zvepurogiramu, kusanganisira Ad Rank uye Quality Score. Iwe unogona kuwedzera mabheji ako emhando yepamusoro mazwi anoenderana nekuita uye ROAS, uye kuderedza mabhii ako kune avo vasingaite zvakare.
Unogona kugadzira mitemo pamushandirapamwe, ad group, uye ad level. Iyi mitemo ichakubatsira iwe kukwirisa yako ad campaign kuti uwane yakanyanya kutendeuka. Nekugadzira mitemo yemushandirapamwe wega wega, iwe unogona zvakare kuchengetedza nguva uye kuona kuti ads ako ari kushanda nemazvo. Zvakanakira zvemanyorero kubhidha pane otomatiki kubhidha zviri pachena: inokupa kutonga pamusoro pebhajeti yako uye inokubatsira kuwedzera mashandiro emushandirapamwe wako.
Kuisa mabhidhi nemaoko muGoogle Adwords inodhura-inoshanda pane iyo otomatiki sarudzo. Zvisinei, iwe uchafanirwa kuseta bhajeti remazuva ese uye sarudza mazwi akakosha uye mari yebhidhi zvakanyatsonaka. Pamusoro pe, zviziviso zviri pamusoro peGoogle kutsvaga mhinduro dzinowanzo kudhura. Saka, zvakakosha kuseta bhajeti rezuva nezuva uye chengeta mupfungwa dzako zvinangwa.
