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Google’s Adwords is an advertising platform that lets businesses target users across the search and display networks. Ads anogadzirwa aine mazwi akakosha uye ad kopi inoenderana nezviri kutsvagwa nemutsvaki. Chirongwa ichi chakanyanya mushandisi-hushamwari uye chinobvumira mabhizinesi kutanga nekumisa mishandirapamwe zviri nyore. Heano mamwe mazano ekuwana zvakanyanya kubva pazviri.
The Google AdWords pay-per-click advertising platform allows you to place ads on Google’s search engine results page by selecting specific search terms. Iyi puratifomu inobvumidza iwe kubhidha mazwi akakosha kuti usvike pamberi pevateereri chaivo, uye inopawo ma metrics ekukubatsira kuona kuti ad yako inoshanda sei. Zvinoitawo kuti iwe usvike kune vangangove vatengi chero kwavanenge vari, uye zvisinei nemudziyo wavanoshandisa.
Pay-per-click advertising inzira yakanaka yekusvika kune yako chinangwa chevateereri chero kwavanenge vari. NeGoogle AdWords, unogona kusimudzira zvigadzirwa zvako uye masevhisi kwavari chero nguva. Kana iwe uri kutsvaga kukura bhizinesi rako uye uchida kuwedzera kuoneka kwako, PPC kushambadzira ndeyekudyara kwakanakisa.
Google Ads inokupawo sarudzo yekusimudzira bhizinesi rako kunze kweGoogle Search. Zvinokutendera kuti uise ads pazviuru zvemawebhusaiti painternet. Unogona kusarudza kuti ndeapi masaiti aunoda kushambadza paari, uyewo kuti ndeapi marudzi avanhu aunoda kunanga. Iyi inzira yakanaka yekuwedzera kusvika kwako kune vateereri chaivo uye kuchengetedza mari.
Paunenge uchimhanyisa mubhadharo-per-click advertising campaign, zvakakosha kuchengeta kutendeuka mupfungwa. Iyo yakanyanya kubatanidza danidziro yako, zvakanyanya mukana wekushandura vanotsvaga. Iwe unogona kushandisa iyo data yaunounganidza kunyora ako ads uye kuseta bhajeti yako. Nenzira iyi, iwe unonyatsoziva izvo ads ako ari kuunza.
Google AdWords inopa marudzi manomwe akasiyana emushandirapamwe. Izvi zvinosanganisira kutsvaga ads, ratidza ads, uye mishandirapamwe yekutenga. Imwe neimwe inotarisa kune vateereri chaivo. Iwe unogona zvakare kushandisa iyo Google Display Network kunanga chaiwo huwandu hwevanhu uye vateereri.
Google Adwords lets businesses target users on both the search and display networks. Nepo kutsvaga ads kunonangana nevashandisi vari kushingaira kutsvaga chigadzirwa kana sevhisi, ratidza ads inonangana nevashandisi vari kuongorora dzimwe nzvimbo dzeinternet. Izvi zvinobvumira mabhizinesi kusvika kune vateereri vakanangwa uye kuwedzera ruzivo rwemhando yavo.
Zvichienderana nerudzi rwebhizinesi, mabhizinesi anogona kunanga mhando dzakasiyana dzevashandisi vachishandisa Adwords. Semuyenzaniso, vashambadziri vanoratidza vanogona kunanga vashandisi vanga vari kune yavo saiti mukati mesvondo rapfuura kana maviri. Aya marudzi evashandisi anozivikanwa sevashandisi vanopisa. Vashambadziri vekuratidzira vanogadzirisa mabhidhi avo zvichienderana nevashandisi ava.
Nepo network yekutsvaga ine mavara ads, iyo network yekuratidzira inobvumira mabhizinesi kunanga vashandisi kuburikidza nemifananidzo uye vhidhiyo ads. Ratidza ads inogona kuiswa paGoogle shamwari saiti pamwe neGmail, YouTube, uye zviuru zvemamwe mawebhusaiti. Aya anobhadharwa anoiswa uye anoshanda zvakanyanya kumabhizinesi anoda kuratidza zvigadzirwa zvavo kana masevhisi ane chinooneka chikamu.
Pamusoro pekunangisa musoro, mabhizinesi anogona kunanga vashandisi zvichienderana nezvavanofarira. Kufarira kwakanangana kunobvumira mabhizinesi kushambadza ads kumawebhusaiti ane dingindira rine chekuita nechigadzirwa chakati kana sevhisi. Semuyenzaniso, bhizinesi rinotengesa chikafu chine hutano rinogona kusarudza kunanga vashandisi vanoshanyira nzvimbo dzine hutano dingindira. Saizvozvowo, vashambadziri vanogona kunanga vashandisi zvichienderana nezera ravo, murume kana mukadzi, mari yemhuri, uye chimiro chevabereki. Semuyenzaniso, mushambadzi anotengesa mbatya dzechikadzi anogona kuganhurira kushambadzira kwavo kune vashandisi vechikadzi.
Google has lifted the restriction that prevented advertisers from bidding on trademarked keywords. Makambani makuru mazhinji ane mazita avo akanyoreswa sezviratidzo zvekutengesa. Izvi zvinoreva kuti ndivo varidzi vega vemazwi uye havagone kushandiswa nemamwe mabhureki. Zvisinei, vatengesi vari pamutemo vanobvumidzwa kushandisa mazwi echiratidzo mumashambadziro avo.
Zvisinei, mabhizinesi anotora mazita akakosha anofanirwa kugara mukati memitemo yemutemo. Ad copy uye saiti URL haifanire kunge iine mukwikwidzi wechiratidzo. Izvi zvinovimbisa kuti Google Ads nharaunda haisi yemahara-kune-zvese. Semuyenzaniso, contact lens mutengesi 1-800 Vekusangana navo vakatyisidzira kumhan'arira 14 yevakwikwidzi vayo yekutyora chiratidzo chekutengesa uye vakavamanikidza kuti vamire kubhidha pamashoko akakosha.
Google haichazoferefeta mazwi akakosha, asi icharamba ichidzikamisa kushandiswa kwemazwi mune mamwe matunhu. MuChina, semuyenzaniso, trademarked mazwi haachakonzeri ads. Nepo kuchengetedzwa kwezviratidzo hakusi chinhu chakakwana, vashambadziri vanogona kushandisa zviratidzo senzira yekudzivisa kurambidzwa kubva kuGoogle's advertising platform.
Zvisinei, varidzi vemazita vane hany'a nemaitiro eGoogle ekubvumidza vashambadziri kubhidha pamatemu echiratidzo. Vanoti Google iri kubira zita remhando yavo zvisirizvo uye kukonzera nyonganyonga pakati pevatengi. Kuita uku kunogona kunge kuri kunze kwemutemo, asi Google inobvumira vashambadziri kubhidha pamatemu ekutengeserana mune dzimwe nyika, kusanganisira United States.
Nepo matrademarks achigona kushandiswa mumamarkmark-akachengetedzwa ekutsvaga mazwi, zvinogona kuva zvakaoma kusiyanisa pakati pavo. Mamwe matrademark mazwi echinyakare, nepo mamwe ari maregisheni ekutengesa. Kubhadharisa pamatemu ekutengeserana kunogona kunge kuri pamutemo kana kambani iri kuishandisa kushambadzira zvigadzirwa zvavo. Muzviitiko zvakawanda, zvinokurudzirwa kubvunza gweta usati waedza kubhidha pamatemu echiratidzo.
Google AdWords is an advertising program from Google. Pane nzira mbiri dzekutanga dzekushambadzira neAdWords. Chekutanga ndechekuisa bhajeti uye kubhidha, ndiyo mari yauchabhadhara nekudzvanya. Vanhu vazhinji vanotanga nekushandisa otomatiki bhidhi chimiro, asi zvinogonekawo kuseta bhidhi yako nemaoko. Kubhidhira nemaoko kazhinji kwakachipa, asi zvingada kumwe kugadzirisa.
Nzira yechipiri ndeye kushandisa Keyword Planner, icho chiri chishandiso chine simba chinoita kuti iwe uwane traffic-inogadzira keywords. Iwe unogona zvakare kuita shanduko kunze kwenyika uchishandisa iyo Ads Mharidzo. Kushandisa Keyword Planner zvakare kunobvumidza iwe kuti uchinje ako ads muhuwandu. Iwe unogona zvakare kushandisa iyo imba tebhu kuti uone inonakidza manzwisisiro pane ako akakosha mazwi.
Kutanga, iwe uchafanirwa kugadzira Google account. Hazvitore nguva yakareba kugadzira account yemahara, uye zviri nyore kwazvo kuti utange. Kubva ipapo, unogona kugadzira yako yekutanga mushandirapamwe. Paunenge wagadzira account yako, iwe unozogona kuseta bhajeti yako uye chinangwa chevateereri. Iwe unogona zvakare kuseta mabhidhi ako uye nyora yako ad kopi.
Chimwe chezvinhu zvakakosha zvekuchengeta mupfungwa kana uchishandisa Google AdWords ndechekuti iwe unofanirwa kukwidziridza ads yako. Izvo zvakanyanya optimized ads ako, mukana uri nani wavachava nawo wekugadzira kudzoka pakudyara. Saizvozvo, maererano neGoogle's Economic Impact Report, mabhizimisi anogona kuita zvakawanda $2 padhora pakushambadzira neAdWords.
Many small businesses open an account with Adwords but don’t understand how the system works. Ivo havana nguva yekuzvitsaurira kune iyo maitiro uye havanzwisise iyo mabhidhi system. Google inodzora mabhajeti ezvishambadzo uye hairatidze ads ane yakaderera kubhidhi.
