Email info@onmascout.de
Phone: +49 8231 9595990
Pakati pezvakawanda zvakanaka zveGoogle Adwords ndezvekuti inongoenderana nevashambadzi’ kushambadzira zvemukati kumapeji emuparidzi. Adwords inobvumira vashambadziri kuti vawedzere traffic kune avo mawebhusaiti uye vanogovana mari nemuparidzi. Inobatsirawo vaparidzi kuti vaite mari yezvavari nekutarisa kudzvanya kwehutsotsi. Dzidza zvakawanda nezveAdwords uye mabhenefiti ayo. Neimwe nzira, shanyira Google's Adwords rutsigiro webhusaiti kuti udzidze zvakawanda. Iyo yemahara uye inoshanda zvakanyanya!
Kusiyana nechinyakare kuratidza ads, PPC kushambadzira paGoogle's Adwords papuratifomu inoshandisa yechipiri mutengo auction kuona iyo CPC. Mutengi anopinza mari (inonzi the “bid”) uye wozomirira kuona kana ad yavo yasarudzirwa kuratidzwa. Kana vakabudirira, ad yavo inoonekwa papeji yekutsvaga mhinduro. Vashambadziri vanogona kunanga nzvimbo chaidzo kana zvishandiso, uye vanogona kuseta mabhidhi modifiers nenzvimbo.
Kuti uwane mibairo yakawanda, mushandirapamwe wekuhwina wePPC unofanirwa kuve wakavakirwa pakutsvaga kwemazwi akakosha uye kusikwa kwepeji yekumhara yakagadziridzwa yeiyo kiyi kiyi. Mishandirapamwe yakakodzera inoburitsa mari yakaderera, sezvo Google ichida kubhadhara zvishoma kune ads akakodzera uye inogutsa peji yekumhara. Zvikamure mapoka ezvishambadzo, semuyenzaniso, inogona kuwedzera iyo yekudzvanya-kuburikidza mwero uye Hunhu Chikamu cheads yako. Uye pakupedzisira, iyo inonyanya kukosha uye yakagadzirwa zvakanaka ad yako, iyo inowedzera pundutso yako PPC advertising ichave.
PPC kushambadzira chishandiso chine simba chekusimudzira bhizinesi rako online. Inobvumira vashambadziri kunanga kune vamwe vateereri zvichienderana nezvavanofarira uye vavariro. Vanogona kugadziridza mishandirapamwe yavo kune chaiyo nzvimbo dzenzvimbo, zvishandiso, nguva yezuva, uye mudziyo. Nekunanga chaiko, unogona kusvika nyore nyore kune vateereri vakanangwa zvakanyanya uye nekuwedzera budiriro yemushandirapamwe wekushambadzira. Zvisinei, haufaniri kuzviita uri woga, nokuti zvinogona kukonzera kurasikirwa. Nyanzvi inogona kukubatsira kukwidziridza yako PPC mushandirapamwe kuti uwedzere kudzoka pakudyara kwako.
Kuti uwane kuratidzwa kuburikidza neGoogle AdWords, iwe unofanirwa kusarudza mazwi akakosha uye kuseta yakanyanya bhidhi. Chete shambadzo dzine mazwi akakosha ane hukama nebhizinesi rako dzinozoratidzwa kana vanhu vachishandisa mazwi akakosha. Aya mazwi akakosha anogona kutungamira mukushandurwa. Zvisinei, pane zvimwe zvekufunga nezvazvo usati watanga mushandirapamwe wako. Pazasi pane mamwe mazano ekubudirira. Izvi hazvireve kutsiva yako SEO kuedza. Asi vanogona kukubatsira kuwana zvakanyanya kubva pamushandirapamwe wako wekushambadzira.
Ziva vateereri vako uye gadzira kopi yekushambadzira inomanikidza uye yakakodzera. Iyo ad kopi yaunonyora inofanirwa kunge yakavakirwa pakutsvaga kwako kwemusika uye zvinofarirwa nemutengi. Google inopa matipi uye sample ad kunyora kuti ikubatsire kunyora inobata ad kopi. Kana waita izvi, unogona kuisa ruzivo rwako rwekubhadhara, macode ekushambadza, norumwe ruzivo. Kushambadza kwako kuchaburitswa pawebhusaiti yeGoogle mukati 48 maawa.
Uyezve, unogona kushandisa control panel muAdwords kunanga masaiti ari chikamu cheGoogle network. Iyi nzira inozivikanwa seSiti-Targeting. Iwe unogona kunyange kuratidza ads kune vashandisi vakatoshanyira yako saiti. Iyi nzira inowedzera shanduko yako. Uye, pakupedzisira, unogona kudzora bhajeti yemushandirapamwe wako. Asi, kuwedzera kubudirira kwedanidziro yako, ita shuwa kushandisa iyo inodhura-inoshanda ad fomati.
Mutengo wekudzvanya kweAdwords unoenderana nezvakati wandei, kusanganisira chibodzwa chemhando, keywords, ad text, uye peji yekumhara. Zvinhu izvi zvinofanirwa kuve zvinoenderana nemashambadziro, uye CTR (click-through-rate) inofanira kuva yakakwirira. Kana CTR yako yakakwirira, zvinoratidzira kuGoogle kuti saiti yako inobatsira. Izvo zvakakoshawo kuti unzwisise iyo ROI. Ichi chinyorwa chichabata zvimwe zvinowanzoitika zvinokanganisa mutengo wekudzvanya kweAdwords.
Chekutanga, funga Return yako pa Investment (ROI). Mutengo pakudzvanya kwemadhora mashanu padhora rega rega rinoshandiswa pakushambadzira chinhu chakanaka kumabhizinesi mazhinji, sezvo zvichireva kuti uri kuwana madhora mashanu pakushambadzira kwega kwega. Reshiyo iyi inogonawo kuratidzwa semutengo pakutenga (CPA) ye 20 muzana. Kana iwe usingakwanise kuwana chiyero ichi, edza kutengesa kune vatengi varipo.
Imwe nzira yekuverenga mutengo wako pakudzvanya ndeyekuwanza mutengo weadhi yega yega nenhamba yevashanyi vakadzvanya pairi.. Google inokurudzira kuseta yakanyanya CPC kuti $1. Mutengo wemaoko pakudzvanya kubhidha, pane rimwe divi, zvinoreva kuti iwe unoseta iyo yakanyanya CPC iwe pachako. Mutengo wemanyore pakudzvanya kubhidha unosiyana nemaitiro ekubhidha otomatiki. Kana iwe usina chokwadi chekuti iyo yakanyanya CPC chii, tanga nekutarisa huwandu hwevamwe vashambadziri’ ads.
Kuvandudza huwandu hwemhando yemushandirapamwe wako weAdwords, unofanira kunzwisisa zvikamu zvitatu zvemhando yepamusoro. Izvi zvikamu zvinosanganisira: budiriro yemushandirapamwe, keywords uye ad kopi. Kune akati wandei nzira dzekuwedzera yako Quality Score, uye chimwe nechimwe cheizvi chichava nerubatsiro pakuita kwemushandirapamwe wako. Asi ko kana usingazivi zvavari? Ipapo usanetseka. Ini ndichatsanangura nzira yekuvandudza zvikamu zvitatu izvi, saka unogona kutanga kuona mhinduro nekukurumidza!
Chekutanga, sarudza CTR. Iyi ndiyo chiyero chevanhu vanodzvanya pane yako ad. Semuyenzaniso, kana uine 500 maonerwo erimwe keyword, yako Quality Score yaizova 0.5. Zvisinei, nhamba iyi ichasiyana kune akasiyana keywords. Naizvozvo, zvinogona kuva zvakaoma kutonga kushanda kwayo. A good Quality Score inokura nekufamba kwenguva. Kubatsira kwepamusoro CTR kuchave kwakajeka.
Iyo ad kopi inofanirwa kuve yakakosha kumazwi akakosha. Kana ad yako ikakonzerwa neasina basa keywords, inogona kutaridzika kutsausa uye isingatombove yakakosha kune kiyi izwi rawakananga. Iyo ad kopi inofanirwa kubata, asi kwete kuregeredza pakukosha kwayo. Pamusoro pe, inofanira kunge yakakomberedzwa nemashoko akakodzera uye mazwi ekutsvaga. Nenzira iyi, ad yako ichaonekwa seyakanyanya kuenderana zvichienderana nechinangwa chemutsvagi.
Kana iwe uri mutsva kuA / B kupatsanura kuyedzwa muAdwords, unogona kushamisika kuti woimisa sei. Zviri nyore kumisa uye kushandisa nzira dzekuyedza dzinofambiswa nedata kuita kuti mishandirapamwe yako yeAdWords ishande sezvinobvira. Kupatsanura maturusi ekuyedza seOptmyzr inzira yakanaka yekuyedza kopi nyowani pamwero mukuru. Ichi chishandiso chinokubatsira kusarudza yakanakisa ad fomati zvichienderana nenhoroondo data uye yapfuura A/B bvunzo.
Kupatsanura bvunzo muSEO inzira yakanaka yekukwirisa webhusaiti yako yealgorithm shanduko uye ruzivo rwemushandisi. Ita shuwa kuti bvunzo yako inoitwa pane yakakura zvakakwana saiti; kana iwe uchingove nemapeji mashoma kana mashoma kwazvo organic traffic, mhedzisiro yacho ichave isina kuvimbika. Kuwedzera kudiki kwekutsvaga kutsvaga kunogona kukonzera inflation, uye zvimwe zvinhu zvinogona kuva nemigumisiro pamigumisiro. Kana iwe usina chokwadi kuti ungaite sei bvunzo yekuparadzanisa, edza nhamba yeSEO kupatsanura-yekuyedza chishandiso seSplitSignal.
Imwe nzira yekuparadzanisa bvunzo muSEO ndeyekuita shanduko kune zvirimo pamapeji ako ekumhara. Semuyenzaniso, kana uri kunanga izwi rakakosha, unogona kushandura zvinyorwa mukopi yewebhusaiti yako kuti iwedzere kukwezva kumushandisi. Kana iwe ukaita shanduko kune rimwe boka uye uone kuti ndeipi vhezheni inowana zvakanyanya kudzvanya, uchaziva kana iri kushanda kana kwete. Ichi ndicho chikonzero kupatsanura-kuyedza muSEO kwakakosha.
The Mutengo Per Acquisition (CPA) uye Mutengo Pakutendeuka (CPC) mazwi maviri asina kufanana. CPA imari inodiwa kutengesa chigadzirwa kana sevhisi kune mutengi. Semuyenzaniso, kana muridzi wehotera achida mamwe mabhuku, vanogona kushandisa Google Ads kuwana mamwe madhiri. Zvisinei, nhamba iyi haisanganisi mari yekuwana mutungamiriri anofarira kana angangove mutengi. Mutengo wega wega imari inobhadharwa nemutengi pabasa rako.
Mutengo wega wega (CPC) pane network yekutsvaga inosiyana zvichienderana neindasitiri uye keyword. Avhareji yeCPCs ndeye $2.32 nekudzvanya pane network yekutsvaga, nepo CPCs yekuratidzira network advertising yakaderera zvakanyanya. Sezvakaita nedzimwe nzira dzekushambadzira, mamwe mazwi akakosha anodhura kupfuura mamwe. Adwords mitengo inosiyana zvichienderana nemakwikwi mukati memusika. Mazwi akakosha anodhura anowanikwa mumaindasitiri ane makwikwi. Zvisinei, Adwords inzira inoshanda yekusimudzira bhizinesi rako repamhepo.
Kunze kwemutengo wekutendeuka kwega kwega, iyo CPC ichakuratidzawo kuti kangani muenzi akatora chiito. Kana iyo tarisiro yakadzvanya pane maviri ads, anofanira kupfuudza mari kubva kune ese ari maviri macode ekushandura. Kana mutengi akatenga zvigadzirwa zviviri, iyo CPC ichava yakaderera. Uyezve, kana mushanyi akadzvanya pane maviri akasiyana ads, vanofanira kuzvitenga zvose zviri zviviri, kureva huwandu hwePS50. Nokuda kweizvi, yakanaka ROI ichave yakakura kupfuura PS5 yekudzvanya kwega kwega.
