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Google Adwords inogona kuve chikamu chakabudirira kwazvo chehurongwa hwako hwekushambadzira. Google inopa maturusi emahara ekukubatsira kumhanya danidziro yako zviri nyore, kusanganisira forum. Kunyatsojekesa zvinangwa zvako uye kunzwisisa nzira yekuyera budiriro ndiyo kiyi yekubudirira. Izvo zvakakosha kuti uzive kuti sei uri kushandisa AdWords uye maitiro ekuitevera zvinobudirira. Aya anotevera mamwe matipi ekutanga neAdWords. Ramba uchiverenga kuti udzidze zvakawanda nezve aya ane simba ekushambadzira maturusi.
Kuchengeta Mutengo Pakudzvanya kweAdWords mutengo wakaderera kwakakosha kune chero mushandirapamwe wekushambadzira. Mutengo wekudzvanya kwega kwega pakushambadzira kwako unozivikanwa seMutengo Pakudzvanya (CPC). Pane mamwe matipi aunogona kutevera kuti udzikise mutengo weadhisheni yako. Chekutanga, shandisa mazwi emuswe marefu ane vhoriyamu yekutsvaga yakaderera, asi chinangwa chekutsvaga chinozikanwa. Shandisa pfupi, mamwe mazwi akakosha pazvinogoneka. Aya mazwi akakosha anokwezva mamwe mabhidhi.
Kuti uone mutengo wako pakudzvanya, unofanira kutanga waziva yako quality score. Hunhu hwemhando inosungirirwa kumazwi akakosha uye zvinyorwa zvekushambadzira pane yako ad. High Quality Scores inoratidza kukosha uye saka CPC yakaderera. Zvakare, ramba uchifunga kuti yakakwira CTR yako, zviri nani. Zvisinei, sezvo makwikwi achiwedzera, mutengo pakudzvanya unogona kuwedzera, saka ramba wakatarira pane iyi nhamba uye edza kukwiridzira ad yako kuratidza kukosha kwayo.
Pakupedzisira, yeuka kuti mari yekudzvanya inosiyana zvichienderana nechigadzirwa. Iyo yakakwirira yeCPC, zvakanyanya mukana wekudzvanywa nemutengi. Semuyenzaniso, kambani yemagweta inobata netsaona ingangoita mari yakawanda kupfuura bhizinesi rinotengesa masokisi eKisimusi. Nepo mutengo pakudzvanya ungaratidzika kunge wakakwira kune a $5 Sokisi reKisimusi, zvingasabatsire kuti gweta rishambadzire temu inobatanidza tsaona.
Mutengo wega wega unosiyana zvakanyanya pakati pemaindasitiri. Kambani yepamutemo, semuyenzaniso, ingachaja $6 nekudzvanya, nepo e-commerce webhusaiti yaizobhadhara $1. Geotargeting inzira huru yekudzivirira kusakosha kudzvanya uye kuwedzera CTR yako. Iri zano rinoshanda zvakanyanya kune vatengesi vane nzvimbo dzemuviri mukati meimwe nzvimbo. Iyo CTR ichawedzera, nepo Quality Score ichavandudza. Pakazara, imari yakakosha.
Mutengo pane kudzvanya ndiyo yekutanga metric inoshandiswa mukushambadzira uye inoshandiswa kuseta iyo yakanyanya mutengo pakudzvanya paGoogle AdWords mishandirapamwe.. Mutengo wekudzvanya wega unogona kusiyana zvichienderana neadhiro yakanangana nekiyi izwi uye saizi yebhajeti. Zvakakosha kuziva kuti CPC yako yepamusoro chii, sezvo ingave yakakwirira kudarika mutengo chaiwo wekudzvanya. Kune zvakare marudzi maviri eCPC: manual uye otomatiki.
Vanhu vazhinji vanoshamisika kuti vangateedzera sei nhamba yeAdwords shanduko inoitika mushure mekunge vashanyi vadzvanya pakushambadzira kwavo. Shanduko yekutevera inzira yakanaka yekuchengeta zviito izvi. Zvakakosha kushandisa shanduko yakafanana pamushandirapamwe wega wega waunomhanyisa kuitira kuti uone kuti vangani vanhu vakashanyira saiti yako mushure mekudzvanya pane ako ads.. Heano dzimwe nzira dzekushandisa shanduko yekutevera yeAdwords:
o Ziva kuti ndedzipi shanduko dzakanyanya kukosha. Kana mushanyi ari kunyoresa kumakwikwi maviri erudo, izvo zvingaita seshanduko mbiri. Saizvozvowo, kana mushanyi akadhawunirodha chidimbu chemukati, uku kunenge kuri kutendeuka kumwe chete. Ziva kuti ndedzipi shanduko dzakanyanya kukosha uye gadzirisa yako shanduko yekutevera marongero kuratidza izvi. Kana uchinge waona nzira yekutevera kutendeuka, iwe unozokwanisa kuona kuti ndeapi mazwi makuru ari kuunza yakanyanya traffic uye ndeapi ari kutyaira zvakanyanya purofiti.
Kutsvaga maonero-kuburikidza neshanduko, sarudza iyo “Tarisa nepahwindo rekushandura” sarudzo. Iyi sarudzo iri muchikamu cheAdvanced Settings cheakaundi yako. Inoteedza vanhu vanoona ad yako asi vasingaidzvanye. Vanhu ava vanogona kudzokera kuwebhusaiti yako mune ramangwana uye votendeuka, asi kwete pakarepo. Paunosarudza pane iyi modhi yekufananidzira, sarudza nguva yadarika kubva muenzi paakapedzisira kuona ad yako. Kana saiti yako isiri kugadzira chero mari, shandisa nhamba yepamusoro pakuona-kuburikidza neshanduko.
Kana shambadzo dzako dzichigadzira mafoni, zvakakosha kuteedzera mafoni aya. Kuwedzera makodhi ekutevera ekushandura kune peji rekutora webhusaiti yako kuchakubatsira kuti unzwisise kuti ndeapi macampaign anonyanya kukubatsira.. Kana iwe uchinge waziva kuti mangani mafoni ad ad yawana, unogona kukwenenzvera danidziro yako. Pane mashoma matanho ekutanga ekugadzirisa shanduko yekutsvaga yeAdwords. Izvi zvinosanganisira kusikwa kweGlobal Site Tag uye kuigadzirisa kune yako ikozvino kuita.
Next, sarudza kuti mushandisi anodzvanya pachikamu chipi. Shanduko dzinowira muzvikamu zvakawanda. Iwe unogona kusarudza kuyera marudzi ese ekushandurwa, kubva kukutungamira chizvarwa kusvika kune peji maonero kune kusaina-ups. Unogonawo kusanganisira “zvimwe” kuenzanisa marudzi akasiyana eshanduko. Semuyenzaniso, unogona kuenzanisa kutendeuka kubva kuvanhu vakashanyira webhusaiti yako asi vasina kutenga chero chinhu. Kuwedzera aya marudzi eshanduko kuchikamu kuchakubatsira iwe kuenzanisa marudzi akasiyana eshanduko yevateereri vakafanana.
Kuti uwane zvakanyanya kubva pane yako keyword research, unofanira kutanga wanzwisisa indasitiri yako, vatereri vakanangwa, uye chigadzirwa. Zvadaro, iwe unofanirwa kugadzira mutengi persona zvichibva pane ane hukama mazwi uye anoenderana mazwi ekutsvaga. Nokushandisa ruzivo urwu, iwe unogona kugadzira zvakakosha izvo zvinoenderana nevateereri vako. Iwe unogona kushandisa tsvakiridzo yemazwi akakosha kugadzira zvemukati zvinogadzirisa zvinodiwa zveiyi chinangwa chevateereri. Nokutevera matanho aya, iwe unenge uri munzira yekuwana yakakwirira masanji uye yakawanda traffic.
Iwe unogona kuwana ruzivo rwakakodzera nekuunganidza runyoro rwezviwanikwa. Nzvimbo yakanaka yekutanga ndeye EBSCOhost dhatabhesi, iyo ine zvinyorwa zvinopfuura mamiriyoni mana. Iwe unogona kutsvaga akawanda mafomu ezwi rimwechete, zvakaita se “kero”, “mutengo range,” kana “inishuwarenzi yemotokari.” Zvakare, paunonyora izwi rakakosha, shandisa maquotation marks kuti uve nechokwadi chekuti uri kushandisa mazwi chaiwo. Paunenge uine rondedzero yeakakosha mazwi, unogona kubva watanga kunyora zvemukati navo.
Kushandisa keyword research kwakakosha kune SEO. Nekuziva misoro yakakurumbira uye mazwi makuru, iwe unogona kukwirisa webhusaiti yako uye kunanga vangangove vatengi. Pamusoro pekuona zvirinani organic yekutsvaga injini masanji, keyword research inobvumidza iwe kusarudza yakakura zano rekushambadzira kwako mushandirapamwe. Nekunzwisisa zvinofarirwa uye maitiro evateereri vako vavanovavarira, iwe unogona zvakare kuona kuti nyaya yacho ine makwikwi. Kushandisa mazwi akakosha kuchakubatsira kusvika kune vateereri vakawanda uye kushandura vashanyi kuva vatengi.
Nzira yakanakisa yekutanga yako AdWords mushandirapamwe ndeyekutsvagisa mazwi akakurumbira ebhizinesi rako. Izvi zvinodaro nekuti mazwi aya ane huwandu hwepamusoro hwekutsvaga. Izvo zvakakosha kuti uone kusanganisa kwakaringana kweakakwira uye akaderera vhoriyamu makiyi anozopa mhedzisiro yakanaka. Pane nzira dzakawanda dzekunatsa yako keyword research, asi inonyanya kushanda ndeyekutarisa vateereri vako chaivo. Kunyanya kutarisisa vateereri vako, iyo PPC shoma yaunoda kushandisa pamushandirapamwe wako.
A good keyword research tool inopa yemahara uye yakabhadharwa miedzo yeanonyanya kufarirwa mazwi. Iwe unogona kushandisa iyi yemahara miedzo kuti uwane kunzwa kune chishandiso usati washandisa chero mari. Iwe unogona zvakare kushandisa mazwi akakosha ekutsvagisa maturusi akapihwa neGoogle kuti uone kuti ndeapi mazwi makuru ari kukonzera yakanyanya traffic kune yako saiti. Ichi chikamu chakakosha cheyakanaka SEO zano, uye kushandisa zvishandiso izvi zvinokubatsira iwe kugadzira iyo yakakwana keyword zano. Paunenge uine yako keyword strategy set, unogona kutanga kushandisa mazano ako ekuona kuti webhusaiti yako inomira zvakanaka mumajini ekutsvaga.
Kutengesa zvakare neAdwords kunobvumidza iwe kunanga vakapfuura vashanyi vewebhusaiti yako neakagadziridzwa ads. Kutengesazve inzira yakanaka yekuita kuti vashandisi vadzoke mugero rekutengesa, izvo zvinokupa iwe mikana isingaverengeki yekuvashandura. AdWords remarketing inobvumidza iwe kugovera vateereri vako nemutauro, mari, uye dzidzo. Kutengesa kunoshanda zvakafanana. Inogadzira runyorwa rwevashandisi vakatoshanyira yako saiti, uye vakaratidza kufarira chigadzirwa kana sevhisi yako.
Kutengesazve neAdWords yave nyaya inopisa mumakore mashanu apfuura. Retargeting ibuzzword, uye inoda kusvika hafu yemukurumbira muFrance, Rashiya, neChina sezvazviri muUS. Asi zvinoshanda sei? Zviri nyore kuvhiringika neacronyms ese. Heino kukurumidza kwekutanga. Uye rangarira, kushambadzira hakushande nekuti kunodhura zvakanyanya.
