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Pane nzira dzinoverengeka dzekugadzira kushambadzira kwakanyanya paAdwords. You can copy and paste other ads from your competitors, kana kuti unogona kushandisa nzira mbiri. Kopira uye unama inobvumidza iwe kuti uedze ese ads uye uzvigadzirise sezvinodiwa. Tarisa zvese zviri zviviri sarudzo kuenzanisa uye kusiyanisa kuti ads ako anofananidzwa sei nevamwe vavo. Iwe unogona zvakare kuchinja kopi uye musoro. Shure kwezvose, ndizvo zvinoreva copywriting. Heano mamwe matipi anobatsira ekugadzira iyo ad yakakwana:
While keyword research may seem straightforward, kusarudza akanakisa mazwi eAdWords kwete. Zvinoda rimwe basa uye nguva, asi yakanaka keyword research yakakosha pakubudirira kwemushandirapamwe wako. Pasina chaiyo keyword research, iwe unogona kuguma nemushandirapamwe wakakundikana kana kunyange kurasikirwa nekutengesa. Heano mamwe matipi ekuitisa inoshanda keyword research. (Uye usakanganwa kutarisa mazwi akakosha akasiyana uye kukwikwidza!). *Iro chaiyo match keyword ine yakaderera CPC, neavhareji yekutendeuka kwe 2.7% mumaindasitiri ese.
Paunenge uchitsvaga keyword research, zvakakosha kuti urambe uchifunga nezvehuwandu hwekutsvaga pamwedzi yeimwe keyword. Kana yakakwirira muzhizha, kunanga panguva iyoyo. Iwe unogona zvakare kushandisa keyword kuronga kuti uwane ane hukama mazwi uye vhoriyamu yekutsvaga zvichienderana nezvipingamupinyi zvako. Kushandisa chishandiso ichi, unogona kutarisa mazana emazwi akakosha. Zvadaro, sarudza yakanakisa musanganiswa uye tanga kusimudzira zvigadzirwa kana masevhisi ako. Izvi zvichakubatsira iwe kuwana chiyero chepamusoro chekushandura.
Marefu emuswe makiyi mazwi anowanzo akanaka kune mablog blog uye anoda kuwana traffic mwedzi nemwedzi. Tichakurukura izvi zvakadzama mune imwe nyaya. Kushandisa Google Trends inzira yakanaka yekutarisa huwandu hwekutsvaga kwemazwi ako akakosha uye kuona kuti vari kuunza kudzoka kwakanaka here pakudyara.. Kana yako keyword research isina kukupa mhedzisiro yakanaka, usazvidya moyo! Conductor's Keyword Research Platform ndiyo kiyi yekuvhura iyo isingaperi mukana weSEO yekutsvaga. Chikuva yedu inoongorora keyword data uye inoona akakodzera indasitiri-ane hukama makiyi kuti uwedzere kuvepo kwedhijitari yemhando yako..
Kuita tsvakiridzo yemazwi akakosha inhanho yakakosha mune organic yekutsvaga kushambadzira kufambiswa. Zvinokutendera kuti unzwisise vateereri vako uye kukoshesa zano rako zvichibva pane zvavanenge vachitsvaga. Zvakakoshawo kurangarira kukwikwidzana muindasitiri. Paunenge uine pfungwa yakajeka yevateereri vako vavariro, unogona kutanga kugadzira zvemukati zveaya mazwi akakosha. Nepo vamwe vanhu vangave vakagadzirira kutenga chigadzirwa kana sevhisi yako, vamwe vanongodzvanya chete.
There are many advantages of manual bidding in Adwords. Manual kubhidha inokupa iwe yakanyatso-grained kutonga pamusoro pekunangwa ad uye inobvumidza iwe kuseta iyo yakanyanya CPC yezwi rimwe nerimwe rakakosha.. Manual kubhidha zvakare kunoita kuti iwe ugovere bhajeti yako zvinoenderana. Kusiyana otomatiki kubhidha, kubhidha kwemaoko kunoda nguva yakawanda, mwoyo murefu, uye kunzwisisa kwakasimba kwePPC. Zvisinei, kubhidhaidzwa kwemanyorero isarudzo iri nani yenguva refu yemaakaundi ebhizinesi.
Kune vanotanga, manual bidha inogona kuva sarudzo yakanaka. Inogona kukubatsira kuti uite zvehasha nemabhidhi ako, uye yakanaka kana iwe uri mutsva kuAdwords. Zvisinei, otomatiki kubhidha inotora nguva kuita, uye kana iwe uchida kuita shanduko ipapo, manual bidhi inogona kuva nzira yekuenda nayo. Iwe unogona kutoronga 1-kusvika-1 kufona neakaundi maneja kuti akubatsire kusarudza kuti ndeipi zano rakakunakira iwe.
Pane zvakaipira kubhidha kwemawoko zvakare. Kubhadhara otomatiki hakutarisi masaini emamiriro ezvinhu, semamiriro ekunze kana zviitiko zvichangobva kuitika, izvo zvinogona kukanganisa bhidhi. Zvakare, kubhidha kwemaoko kunoda kutambisa mari, kunyanya kana maCPC ari pasi. Uyezve, haisi yese mushandirapamwe kana account inogona kubatsirwa kubva kune smart kubhidha. Nyaya huru ndeyekuti mamwe ads akanyanya generic kana haana akakwana nhoroondo data kuti ishande.
Manual kubhidha inobvumidza iwe kuti uchinje mune imwechete kiyi bhidhi panguva. Izvi zvinogona kutora nguva, asi zvinokupa kutonga kwakawanda pamusoro pemashambadziro ako. Manual bhidhiri inogona kubatsira kune vatsva kuPPC, asi zvinogonawo kutora nguva kure nemamwe mabasa. Iwe unozofanirwa kuongorora nemaoko ako mazwi makuru kuti uite shanduko uye kuongorora maitiro avo. Pane mabhenefiti neakaipa kune ese ari maviri mabhidhiro emaoko uye otomatiki kubhidha.
SKAGs muAdwords inzira yakakurumbira yekugadzira uye kuita mushandirapamwe. Iwe unoteedzera mapoka ad kuti uwane mamwe mazwi makuru, wobva wagadzira ads chaiwo eboka rega rega. Kana mazwi ako akakosha akakurumbira, gadzira maviri ads paboka rekushambadzira, imwe yezwi rimwe nerimwe rinokosha, uye imwe yeanonyanya kukwikwidza. Iyi nzira inonoka, asi zvichabhadhara mukufamba kwenguva. Hedzino nzira shoma dzekushandisa SKAGs mune yako Adwords mushandirapamwe.
Imwe yemabhenefiti eSKAGs ndeyekuti ivo vanokutendera iwe kugadzirisa ads ako kune ako akakosha mazwi. Izvi zvinokubatsira kuti uwane yakakwirira CTR, izvo zvinobva zvanatsiridza zvibodzwa zvako zvemhando yepamusoro. Rangarira kuti chibodzwa chako chemhando chinoenderana zvakanyanya neCTR, saka kuita kuti ads yako ienderane kune yako kiyi izwi kuchakubatsira iwe kuwana zvirinani zvemhando yepamusoro. Chinhu chimwe chekurangarira kana uchigadzirisa maSKAG ndechekuti akasiyana keyword match mhando anoita zvakasiyana, saka zvakakosha kuti uedze navo uye udzidze kuti ndedzipi dzinoita zvakanyanya.
Chimwe chezvipingamupinyi zvekushandisa SKAGs ndechekuti vanogona kurwadza kumisikidza nekuchengetedza. Maakaundi mazhinji eAdWords ane mazana emazwi akakosha, uye imwe neimwe inoda akasiyana ad seti. Izvi zvinoita kuti zviome kuita bvunzo dzakavimbika uye kugadzirisa. Zvisinei, imwe bhenefiti yeSKAGs ndeyekuti ivo vanokubvumidza kuti uteedzere musiyano mumwechete panguva. Kana iwe uri mutsva kuAdwords, unogona kuedza nzira iyi kutanga uye ona kana inokodzera zvaunoda.
Kushandisa SKAGs inzira yakanaka yekuisa zvikamu mishandirapamwe muAdwords. Iyo inokutendera iwe kunanga zoekwooden inoenderana nechigadzirwa chako. Nekushandisa SKAGs, unogona kukwenenzvera account yako yeAdWords woita kuti iite zvirinani. Saka, sei maSKAG akakosha? Mhinduro iri nyore: unoda kunanga vateereri chaivo, uye nzira iri nani yekuita izvi kuve nechokwadi chekuti mapoka ako ad anonangwa nemazvo.
While broad match is a great way to target a wider range of customers, mutsara wemitsara inogona kuve iri nani sarudzo yemabhizinesi emuno. Mutsara wemitsara unozoratidza kushambadza zvichienderana nekurongeka chaiko kwemazwi akakosha aunopinza, kunyangwe paine mazwi pamberi kana mushure memutsara. Mutsara wemitsara unosanganisirawo misiyano yepedyo yeizwi rakakosha. Semuyenzaniso, if someone types “lawn mowing service” into Google, vachaona shambadzo dzemasevhisi ekuchekeresa uswa munharaunda, kusanganisira rates, maawa, uye mwaka specials.
Kana iwe uchiziva rudzi rweizwi rekiyi vateereri vako vari kushandisa, mutsara wemutsara unokupa iwe yakanyanya kunangwa traffic. Nemhando iyi yemutambo, unogona kurodha runyoro rwemazwi mune imwe faira. Iwe unogona kushandisa keyword wrapper chishandiso kutenderedza ako makiyi mazwi ane quotation mamaki. Search the Internet for “adwords keyword wrapper” and you’ll find plenty of options. AdWords vapepeti ndiyo imwe sarudzo yakanaka yekufananidza mutsara. Unogona kugadzira koramu yemazwi akakosha uye imwe yemhando yemutambo.
A wide match modifier inogona zvakare kushandiswa kusasanganisa mamwe mazwi mumutsara. Kana iwe wakambozvibvunza kuti sei kushambadzira kwako kusingaratidzi kutsvaga kune iyo chaiyo nguva, zvino iyi ndiyo mhando yemutambo wauri kutsvaga. Kana ads yako ikasaoneka pakutsvaga nematemu aya, uchave nemukana uri nani wekutora mabhatani aunoda. Mechi dzakafara dzinowanzo shanda zvakanyanya, asi inogona kuva yakaoma kushandisa.
Kunyangwe iyo chaiyo yemutambo sarudzo muAdWords isina kurongeka pane mutsara wemitsara, ine mukana wekubvumira mamwe mavara kuti aenderane nekiyi izwi. Zvakare, sezvo mitsara yemitsara ichida kurongeka kwemazwi, zviri nani kuishandisa kutsvaga-refu-muswe kutsvaga. Kana iwe usina chokwadi kuti ndeupi rudzi rwemutsara wemutsara wakakunakira iwe, sarudza muyedzo wemahara neOptmyzr kana mamwe maturusi akafanana.
Retargeting with Adwords can be used for remarketing campaigns. Kana iwe uine iripo Adwords account, you can create one by selecting the “Remarketing” sarudzo. Inogona kuratidza Dynamic ads yechigadzirwa chako pane mamwe mawebhusaiti uye mapuratifomu, chero iwe uine inoenderana Adwords account. Kuti ishandiswe zvakanyanya kuita retargeting, ita shuwa kuti iwe unogovera vashanyi vesaiti yako kuti uwane ads akakodzera.
Retargeting inonyanya kubatsira kune ecommerce mabhizinesi. Kunyange zvazvo zvingasashanda pamabasa emvura, mabhizimisi akadaro anowanzo shandura vatengi kana vane nguva yakareba yekutengesa. Nekushandisa kushambadzira uye email mishandirapamwe, unogona kusvika kune vatengi vakamboona zvigadzirwa zvako asi vasina kutenga. Nenzira iyi, iwe unokwanisa kuhwina kutarisisa kwavo uye kuvabatsira kutenga zvigadzirwa zvako.
Gwaro reGoogle rinorambidza kuunganidza chero ruzivo rwemunhu kana ruzivo kubva kune vashanyi vesaiti, kusanganisira kero dzeemail nenhamba dzenhare. Makodhi ekudzokorora pawebhusaiti yako haaonekwe kune vashanyi uye anongotaurirana nemabhurawuza avo. Wese mushandisi weinternet ane sarudzo yekubvumidza kana kudzima makuki. Kudzima makuki kunogona kuve nemhedzisiro yakaipa kune yakasarudzika online zviitiko. Neimwe nzira, unogona kusvetuka danho iri uye shandisa iyo iripo Google Analytics tag pawebhusaiti yako.
Retargeting neAdwords inzira inoshanda kwazvo yekusimudzira chigadzirwa chako kana sevhisi. Inoshanda zvakanaka mumhando dzakasiyana siyana uye inoda kushandiswa kwebrowser makuki. Nekuunganidza nekuchengeta makuki, iwe unogona kuteedzera yako webhusaiti traffic uye kuona yako yekushandura zvinangwa. Retargeting inonyanya kubatsira kune e-commerce mawebhusaiti, sezvo zvichibatsira brand yako kugara pamberi pevanowanzo vashanyi uye kuvaita kuti vadzokorore kutenga. Uyezve, inogona kushanda pamwe chete nedzimwe nzira dzekushambadzira dzedhijitari.
