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Adwords inoshanda pane yekubhidha system. Mazwi akakosha ane mavhoriyamu ekutsvaga akanyanya anowanzo kudhura zvakanyanya kubhadharisa. Saka, zviri nani kutarisa pane zvishoma zvakakosha, zvine mwero-vhoriyamu keywords. Nenzira iyoyo, unogona kuwedzera mari yako yekushandisa. Danho rekutanga nderekusarudza iro kiyi izwi rinonyatsoenderana nebhizinesi rako.
The cost per click for Adwords ads varies depending on what you’re selling. Semuyenzaniso, a $15 e-commerce chigadzirwa chinogona kusabvumidza yakakwira CPC. Pane rimwe divi, a $5,000 sevhisi inogona kukosha kudarika madhora mashanu nekudzvanya. Maererano neWordStream, mutengo wepakati pekudzvanya kwemabhizinesi eese saizi ndeye $2.32.
Zvakakosha kunzwisisa mutengo wega wega usati washambadza paGoogle. Kuti uwane zvakanyanya kubva pamushandirapamwe wako, iwe unofanirwa kuita keyword research uye kunzwisisa avhareji mutengo pakudzvanya muindasitiri yako. Izvi zvichakubatsira kuona mari yauchashandisa pakushambadzira. Kuti udzivise kushandisa mari yakawanda kupfuura yaunoda, ramba wakatarisa mutengo wega wega weAdwords.
Mari yekudzvanya pane yega inoverengerwa nekupatsanura mutengo we ad nehuwandu hwekudzvanya kwainoburitsa. Mutengo wekudzvanya wega unosiyana kune akasiyana ads uye mishandirapamwe. Kazhinji kazhinji, inotarirwa nemakwikwi ekubhidha. Zvisinei, unofanira kugara uchiyeuka kuti nhamba iyi inogona kunge isiri iyo yakanyanya mutengo pakudzvanya.
Mari yekushambadza inogona kusiyana zvakanyanya, zvichienderana nerudzi rwebhizinesi neindasitiri. Semuyenzaniso, kana iwe uri mune zvemutemo kana accounting indasitiri, mutengo wepakati pekudzvanya ndiko $2.69. Pane rimwe divi, kana iwe uri mu niche ine mutengo wakaderera, inogona kudhura zvishoma pane $0.44 nekudzvanya.
Kunyangwe mutengo weCPC wakachinja nekufamba kwenguva, kazhinji yakaderera mu-e-commerce uye paFacebook. Semuyenzaniso, CPC ye $0.79 nekudzvanya paAmazon Ads yakakwirira kupfuura $0.41 nekudzvanya muUnited States. Kudzvanya paFacebook Ads kunodhura $0.19 muSpain, Bhuraziri, uye Indonesia.
The cost per conversion of Adwords is an important indicator of the economy and performance of an ad campaign. Nzira yakanaka yekuyera kuita kwako ndeyekuenzanisa mutengo wazvino wemishandirapamwe yako kune yako yaunotarisira mutengo. Izvi zvichakubatsira kutarisa pane yako ad strategy. Pamusoro pe, kuziva kuti chiyero cheshanduko yako ndechipi chinogona kukubatsira kuti usarudze kuti imarii yekushandisa pakushambadzira kwako kweAdWords.
Shanduko ndicho chinangwa chekupedzisira chechero mushandirapamwe wekushambadzira. Zvinoitika kana mushanyi akapa ruzivo rwavo rwekufonera mukutsinhana nemahara sosi, mamwe mashoko, kana kutaura nenyanzvi. Nhanho inotevera ndeyekuverenga mutengo wako pane shanduko. Zvinokwanisika kuwana kutendeuka kunopfuura kumwe chete nemutengo wakafanana nekubhidha yakakwirira.
Kuti utarise mutengo wega wega muAdwords, unofanira kuziva tsime rekutaura. AdWords inoda kuti iyo inoreva sosi igamuchire makuki uye JavaScript yekutevera kodhi. Zvikasadaro, Google inosefa mabhatani kubva kune asiri-anogamuchira masosi. Zvisinei, mamwe nharembozha haigone kugamuchira makuki. Saizvozvo, zvishandiso izvi zvichiri kuverengerwa mumutengo wega wega wekuverenga. Kana iwe uri kushandisa Adwords kune rako bhizinesi webhusaiti, iwe unozofanirwa kuziva ruzivo urwu kuti ugone kukwidziridza mushandirapamwe wako.
Iwe unogona zvakare kuongorora chiyero chako chekushandura nezuva revhiki uye nemwedzi wegore. Semuyenzaniso, kana bhizinesi rako richitengesa zvigadzirwa zvemwaka, iwe unofanirwa kushandura mushandirapamwe wako zvichienderana nenguva yezuva iyo vanhu vangango tenga. Izvi zvichakubatsira kuchengetedza bhajeti yako uye kudzivirira kutambisa mari.
Adwords mitengo inogona kusiyana zvakanyanya. Kazhinji, mutengo wekutendeuka kwekutsvaga network ndeye 2.70%. Zvisinei, nhamba iyi inosiyana zvichienderana neindasitiri. Semuyenzaniso, e-commerce uye mari zvine mitengo yakaderera yekutendeuka pane 2%. Kana iwe uchida kuziva kuti imarii ads ako anodhura pakushandura, unogona kugadzira Google Sheet kurekodha iyi data.
Mutengo wekushandurwa kweAdwords zvinoenderana neindasitiri yauri kushanda mairi. Semuyenzaniso, bhizinesi rinotengesa shangu rinogona kuva nehuwandu hwekushandura. Zvisinei, kambani inotengesa zvipfeko inogona kunge iine mitengo yakaderera yekutendeuka nekuda kwemakwikwi. Zvingave zvakakoshawo kufunga kukosha kweavhareji yezvigadzirwa kana masevhisi ako. Avhareji yemari yechigadzirwa kana sevhisi inogona kubva kubva $10 kuzviuru.
There are a few factors that can affect the cost per click for a single ad in Adwords. Chimwe chinhu ndeye keyword specificity. Kana boka rekushambadza riine akawanda emazwi akakosha akafanana, haina kujeka zvakakwana. Semuyenzaniso, saizi matanhatu madhirezi uye madhirezi asina maoko mazwi maviri akasiyana zvachose. Misiyano iyi inogona kudhura kambani inogona kutengesa.
Adwords inokupa iwe sarudzo yekuseta mabhajeti ezuva nezuva emapoka akasiyana ekushambadzira. Nenzira iyi, unogona kugadzira mishandirapamwe yakawanda uye ita shuwa kuti boka rega rega rekushambadza rakagadziridzwa kune akasiyana akakosha mazwi. Zvadaro, unogona kuedza mapoka akasiyana ad uye mapeji ekumhara kuti uone kuti ndeapi ane mhinduro dzakanakisa. Pakupedzisira, unogona kushandisa otomatiki kubhidha zano kudzora mutengo.
Imwe yedzakanakisa nzira dzekukwirisa mutengo pakudzvanya kwese kuseta mutengo wakakura pakudzvanya. Inokurudzirwa kuseta yakanyanya CPC ye $1. Izvi zvinoita kuti ads ako aonekwe nevanhu vazhinji uye haana kuvigwa mumigumo yekutsvaga.
Avhareji CPC yeboka rimwe chete rekushambadza muGoogle Adwords rakatenderedza $1 ku $2. Zvisinei, mutengo wekudzvanya unosiyana zvakanyanya zvichienderana nezwi rakakosha uye indasitiri. Avhareji yemutengo pakudzvanya paGoogle Ads yakatenderedza $1 ku $2 nekudzvanya paSearch Network. Izvi zvakaderera pane avhareji mutengo pakudzvanya panetiweki yekuratidzira. Pasinei nemutengo, iwe unofanirwa kuchengeta ROI yako mupfungwa.
Mutengo wekudzvanya kweboka rimwe chete rekushambadza muGoogle Adwords inotemwa neinobhidha system. Kana ad yako yakakwira kupfuura yemukwikwidzi wako, iwe uchawana yakaderera CPC. Iwe unofanirwa kuvavarira kuve mukati mezvinzvimbo zvitatu zvepamusoro.
When you are running a PPC campaign, mutengo pakudzvanya chinhu chakakosha kufunga. Kudzikisa mutengo wako pakudzvanya kunowedzera traffic yako uye mitengo yekushandura. Mutengo wekudzvanya kwese unoverengerwa nekutora ad pazasi peyako pamwe nesendi rimwe. Kushandisa ruzivo urwu, unogona kugadzirisa mabhidhi ako kuti uwedzere kudzoka kwako pakudyara.
Pamusoro pemutengo wega wega, iwe unofanirwa kufunga nezve ad chinzvimbo. Izvi zvinotarisa kuti iwe unoratidzika kusvika papi muinjini yekutsvaga. Unogona kugadzirisa ad yako chinzvimbo kuti ukwire kumusoro. Kazhinji, iwe unofanirwa kutarisa yechitatu kana 4th nzvimbo mune yekutsvaga injini mhinduro.
Kune mazana ezviuru zvemashoko akakosha anowanikwa ekubhidha. Zvisinei, mari yacho inosiyana zvikuru. Zvichienderana neindasitiri, keywords inogona kudhura chero kubva $1 ku $2 nekudzvanya. Nzira yakanaka yekuziva kuti imarii yaunofanirwa kushandisa ndeyekuita imwe keyword research. Kune emahara keyword planners anowanikwa online, izvo zvinogona kukubatsira kufunga zvinogona kutsvaga mazwi.
High CPC ads inowanzokonzerwa nemakwikwi epamusoro. Kana uine ads zvemhando yepamusoro, mutengo wako pakudzvanya uchange wakaderera. Google inoshandisa zvibodzwa zvemhando yepamusoro kuona kukosha kweshambadzo yako. Yemhando yepamusoro kushambadzira ingangowana nzvimbo iri nani uye iine yakaderera maCPC.
Imwe sarudzo iripo ndeyekuswera, kana kuronga ad. Nekuswera, unogona kusarudza maawa api ads ako achaonekwa, uchichengeta mutengo wakazara webhajeti rako rekushambadzira mupfungwa. Dayparting inogona kunyanya kubatsira kumabhizinesi emuno. Vanogona kusada kuti zviziviso zvavo zviratidzwe kunze kwemaawa ebhizinesi ravo, saka kuswera kunovabvumira kuti vagovere mari yavo yakawanda yemaawa avanoda kuti aonekwe.
Kuita shuwa kuti ads ako ari kunanga vanhu chaivo, unofanira kutsvakurudza keywords. Ita shuwa kuti mazwi akakosha akanangana nemitsara chaiyo. Semuyenzaniso, “rent a vacation rental in Tampa” is different than “rent a vacation home in Tampa”. Nekuita tsvakiridzo yemazwi akakosha uye kukoshesa kutsvaga kwakabatana, unogona kuwedzera kushanda kweboka rako rekushambadza.
Mari yekudzvanya (CPC) zvinoenderana neshoko rakakosha, indasitiri nenzvimbo. Kazhinji, mutengo wepakati pekudzvanya (CPC) ranges kubva $1 ku $2 pakutsvaga network uye kuratidza network. CPC inoverengerwa nekuwanza mari yese pakudzvanya nenhamba yenguva yainodzvanywa.
