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AdWords inzira huru yekufambisa kukura kwekambani yako yeSaaS. You can create a free ad within minutes, chipe kuti chiongororwe, uye ita kuti irarame mukati memazuva. Iwe unogona zvakare kuhaya nyanzvi yePPC agency kuti ikubatsire iwe kugadzira ad campaign yakagadzirirwa kufambisa kukura. Directive inogona kukubatsira neizvi, uye anogona kukupa mahara chikumbiro. Neimwe nzira, iwe unogona kujoinha yemahara yakasununguka nharaunda yeSaaS vatengesi vanonzi Society.
When researching keywords for AdWords campaigns, chimwe chezvinhu zvinonyanya kukosha chinangwa. Iwe unoda kushandisa Google Ads kunanga vashandisi vari kushingaira kutsvaga mhinduro kumatambudziko avo. Zvisinei, vamwe vanhu vanogona kungobhurawuza pawebhu kuti vawane ruzivo kana kutsvaga dzidzo. Pakusarudza mazwi ako makuru, funga kusanganiswa kwemashoko akaderera uye epamusoro-soro.
Mukuwedzera kune yemukati keyword research, unofanira kutsvakurudza ekunze keywords zvakare. Isa rondedzero yako yemazwi akakosha kuGoogle Keyword Planner kuti uone zviri kutsvagwa nevatsvaki. Iwe unogona zvakare kutarisa Google Trends kune kukosha kwese kiyi izwi. Kana iri kuwana traffic mwedzi nemwedzi, zvingangove zvakakosha kushandisa mune yako Adwords mushandirapamwe.
Keyword research chikamu chakakosha che organic search marketing. Inokubatsira kunzwisisa vateereri vako uye inokupa ruzivo rwakakosha. Kuti uwane zvakanyanya kubva mukutsvagisa mazwi makuru, iwe unofanirwa kuve nematurusi akakodzera uye pfungwa. Kune akati wandei emahara keyword research maturusi, asi iwe ungangoda kubhadhara zvishoma kune imwe yepamusoro chishandiso.
Keyword research yeAdwords mishandirapamwe inofanira kutanga kutanga muhurongwa hwekuronga. Kuita kudaro kuchakubatsira kuisa tarisiro dzechokwadi pamutengo, uye ipa mushandirapamwe wako mukana wakanyanya wekubudirira. Iva nechokwadi chekuti unoita tsvagiridzo yako nemazvo, sekusarudzwa kwemazwi asina kunaka kunogona kutungamirira kumushandirapamwe usina kubudirira uye mikana yekutengesa yakarasikirwa.
Rondedzero yemazwi akakosha inofanirwa kuzadzwa nematemu nemitsara inotsanangura bhizinesi rako. Paunenge waona mazwi nemitsara inotsanangura bhizinesi rako, iwe unogona kushandisa keyword research tool kuti usarudze keywords yako online marketing strategy. Chinangwa chekutsvagisa mazwi akakosha kugadzira maratidziro akasimba pakati pevanhu vanogona kunge vachifarira chigadzirwa chako kana sevhisi zvinopihwa..
Google has a number of bidding options for Adwords, uye yakanakisa yemushandirapamwe wako inogona kusiyana zvichienderana nebhajeti rako. Iwe unogona kuwedzera kana kuderedza yako max CPC kusvika 30%, zvichienderana nemakwikwi uye rudzi rwekutsvaga. Mhando iyi yekubhidha inongowanikwa paGoogle's Display Network neSearch Network.
Manual bidhi isarudzo yevashambadziri vari pabhajeti shoma, kana vanoda kutarisa nezve brand kuziva. Iyi sarudzo inokubatsira kuti uwedzere kuratidzwa kwemhando uye shanduko. Zvisinei, inotora nguva yakawanda uye haishande semabhidha ega. Kana iwe uchida kuwedzera brand kuziva, unogona kushandisa mari-per-click kubhidha.
Iyo yakasarudzika yekubhidha nzira ndeye Broad Match, iyo inoratidza kushambadzira kwako kune vashandisi vari kutsvaga yako kiyi izwi. Zvisinei, iwe unogona zvakare kusarudza kubhidha pamazita emhando, ndiwo mazita emakambani kana zvigadzirwa zvakasiyana kwavari. Zvisinei, nzira iyi inogona kudhura chaizvo. Vashambadziri vazhinji vanopokana kuti vobhadhara here kana kuti kwete pamazita emhando.
Kubhejera kweAdwords kwakakosha, asi iwe unofanirwa kufunga nezve ROI yako nemari yawakagadzirira kushandisa. Kana bhajeti yako yakaderera, hausi kuzowana kudzvanya kwakawanda sezvaungada. Iwe zvakare uchafanirwa kumirira kusvika wave nemari yakawanda yekuwedzera mushandirapamwe wako. Zvakare, zvakakosha kuchengetedza maitiro. Zvimwe zvigadzirwa zvinowanzotengeswa pane dzimwe nguva dzegore, saka iwe unofanirwa kuterera kune aya maitiro paunenge uchifunga nezve bhajeti yako.
Google inoshandisa masaini kuona iyo inonyanya kubhidha yeizwi rakapihwa. Aya masaini anogona kusanganisira zvinhu zvakaita semamiriro ekunze, kushanya kwesaiti yapfuura, uye kufarira. Inofungawo zvimwe zvinhu zvinokanganisa chiyero chekushandura, senzvimbo.
The cost per click or CPC is the amount you pay for every ad that gets clicked on. Inosiyana zvichienderana nerudzi rweindasitiri uye kiyi izwi rauri kunanga. Semuyenzaniso, muindasitiri yezvokurapa, iyo CPC $2.32, nepo chigadzirwa chakafanana checosmetic services chinogona kudhura $4. Zvisinei, iwe unofanirwa kuvavarira kutsvaga CPC pazasi $2.73 kukwezva vatengi vanogona kunge vari. Unogona kushandisa chishandiso chemahara chinonzi Wordstream kuenzanisa CPC inopesana nemamwe maAdwords ads. Zvadaro, unogona kushanda pakuita kuti ads yako ishande zvakanyanya.
Iyo CPC yeAdwords inotsamira pazvinhu zvitatu zvikuru: kunaka kwemazwi makuru, ad text, uye peji yekumhara. Nokuziva zvinhu zvitatu izvi, unogona kukwirisa mushandirapamwe wako weiyo ROI yakawanda. Akanyorwa pazasi mamwe matipi anokubatsira kuti uwane yakanyanya ROI kubva kuAdwords yako mushandirapamwe.
Nepo iwe uchigona kuderedza CPC nePPC matipi, iwe unofanirwa kugara uchifunga nezvemhando yemhando yeads yako. Chibodzwa chemhando yepamusoro chinokuunzira mamwe mabhatani ebhajeti yako, izvo zvinogona kubatsira bhizinesi rako. Uyezve, iyo zvakare ichakuunzira iwe yakawanda brand mileage uye yemahara kuratidzwa. Chibodzwa chemhando yepamusoro chikamu chakakosha chePPC yako zano.
Iwe unofanirwawo kuziva maverengero eCPC. Iyi metric yakakosha pakushandisa zvakanyanya bhajeti rako rekushambadzira. Avhareji yeCPC inosiyana kubva kumushambadzi kuenda kumushambadzi, asi ndiwo muripo waunobhadhara pakudzvanya kwega kwega. Avhareji CPC ndiyo mutengo weavhareji wekudzvanya kwese kwakakamurwa nehuwandu hwekudzvanya. Zvisinei, iwe unofanirwa kuziva kuti iyo CPC chaiyo ichasiyana.
Zvakanakisa kuenzanisa CPC yako neTarget ROI yako kuseta bhajeti chaiyo yeAdwords mishandirapamwe.. Nekuenzanisa mari kubva kushambadziro dzako dzakabhadharwa nemutengo wemashambadziro ako, iwe unozokwanisa kuona kuti ndedzipi mhando dzekushambadzira dzinounza mari yakawanda yebhizinesi rako. Izvi zvinokubatsirawo kugadzirisa bhajeti yako yekushambadzira kune epamusoro anoita ad marudzi.
Quality score is an important part of AdWords and is based on a number from 0-10. Chibodzwa chepamusoro chinoreva kuti shambadziro ndeyemhando yepamusoro. Izvo zvakare zvakanyanya mukana wekuwana yakanaka SERP chinzvimbo uye kukwezva yepamusoro-mhando traffic uye shanduko. Pane zvinhu zvakati kuti zvinokanganisa zvibodzwa, asi iyo inonyanya kukosha kwavari ndeye CTR, kana kudzvanya-kuburikidza mwero.
Kushandisa yemhando yepamusoro ad kopi kwakakosha mukuvandudza Hunhu Chibodzwa. Inofanirwa kuenderana nemazwi akakosha anoshandiswa uye kuve akakomberedzwa nemagwaro akakodzera. Relevancy chimwe chinhu chakakosha mukuvandudza Quality Score. Google's Ad Preview uye Diagnosis Tool inogona kukubatsira kukwirisa zvese izvi zvinhu.
Nepo Adwords Quality Score yakavakirwa pane nhoroondo data, unogona kuivandudza nekufamba kwenguva. Iwe unogona chete kuona kukosha kwekuedza kwako kana uine traffic yakakwana uye data. Haisi sainzi yakakwana. Nekuita shanduko diki kune yako ad kopi, unogona kuvandudza yako Quality Score.
AdWords Quality Score ndeye metric inotaridza kukosha kwead yako uye huwandu hwebhidhi yako. Yakakwira Hunhu Chibodzwa inovandudza yako ad chinzvimbo uye kuderedza CPC yako. Ichavandudzawo ROI yako. Metric iyi inoyerwa pachikero chimwe kusvika kugumi.
Hunhu hwemhando yeAdwords ads hunosanganisira zvinhu zvitatu: keyword relevancy, kukosha, uye tinya-kuburikidza mwero. Mazwi akakosha anogona kunge akafara kana akatetepa, asi zviri nani kusarudza yakafara match yechigadzirwa. Mazwi ekufananidza anobatsira kune yakafara chigadzirwa tsananguro, zvakadai setsanangudzo yakajairika.
When it comes to Adwords, kutendeuka mitengo inogona kuve yakakosha pakubudirira kwako. Mhiri kwebhodhi, makambani mazhinji ari kutsvaga kurova mucherechedzo wepamusoro-shanduko. Nepo 25 muzana yemakambani epamusoro anozadzisa chinangwa ichocho, makambani mazhinji anofanirwa kuvavarira kuve nehuwandu hwekutendeuka hunopfuura gumi muzana. Kuzadzisa chinangwa ichi, iwe unofanirwa kuita shanduko yekuwedzera optimization zano.
Imwe yedzakanyanya kukosha nzira dzekuvandudza yako shanduko chiyero ndeyekukwidziridza yako ad kopi. Pane zvinhu zvakawanda zvaunogona kuita kuti uvandudze yako ad kopi uye kunanga, saka iwe unogona kuwana chiyero chepamusoro chekushandura. Kana yako ad kopi isiri kushandura traffic yako, unogona kuyedza imwe inopihwa kana ad kopi kuti uwedzere shanduko yako. Amazon ads ndiyo imwe yedzakanakisa nzira dzekuwedzera yako shanduko rate, uye iwe unogona kuyedza akasiyana ad kopi uye zvinopihwa kuti uone kuti ndeapi anoita zvakanyanya.
Uyezve, iwe unofanirwa kucherechedza chiyero chebounce chesaiti yako, izvo zvinoreva nhamba yevashanyi vakadzvanya kure vasina kutora chiito pane peji rako. Bounce mitengo inokubatsira kuona mapeji ekumhara asingaite. A high bounce rate zvinoreva kuti saiti yako haisi kushandura vashanyi.
Kuti uvandudze shanduko yako, iwe unofanirwa kutarisa kune ad kopi ine chaiyo keyword chinangwa. Izvi zvichawedzera mikana yako yekushandura traffic uye kugadzirisa yako yemhando mamaki. Pamusoro peizvi, iwe unofanirwawo kuedza kuita kuti mapoka ako ad awedzere kunangwa uye zvakananga. Iwe unogona zvakare kuvandudza yako ad yemhando yemhando nekuwedzera huwandu hweakakosha mazwi.
Kutendeuka kunoenderana nezvinhu zvakasiyana, kusanganisira indasitiri, chigadzirwa, uye rudzi rwekutendeuka. Chiyero chekushandura chitoro cheshangu, semuyenzaniso, ichave yakaderera pane yemutengesi wemotokari.
