Email info@onmascout.de
Phone: +49 8231 9595990
Kana iwe uchida kuwedzera yako online marketing kuedza, Adwords inogona kukubatsira kuzviita. AdWords advertising allows you to target potential customers by using keyword-based advertising. Iyi nzira yekushambadzira ine zvakawanda zvinobatsira. Inogona kushandiswa kutsvaga vatengi vatsva, tarisa nzvimbo dzejografi, uye natsa yako SEO kuedza. Uyezve, AdWords inopa akati wandei sarudzo dzinochinjika, senge keyword match mhando, nguva nenzvimbo chaidzo, ad extensions, uye ruzhinji rwezvimwe zvinhu.
Pay-per-click advertising is a common form of Internet marketing, nevashambadzi vari kubvuma kubhadhara muparidzi imwe mari pakudzvanya. Kune maviri akakosha marudzi ePPC advertising: flat-rate uye bid-based. Mhando yekutanga ndiyo inodhura zvishoma, uye zvinosanganisira mushambadzi anobhadhara chiyero chakatarwa pakudzvanya kwega kwega. Vaparidzi vanowanzove nekadhi rereti rinotsanangura zvakasiyana-siyana zvekubhadhara-per-click rates, uye vakazvipira kutaurirana nezvemitengo yakaderera yemutengo wepamusoro, zvibvumirano zvenguva refu.
Kuti pay-per-click advertising kuti ishande, zvakakosha kupatsanura mazwi akakosha kuita mapoka uye kugadzira kopi yekushambadza yakanangwa yeboka rega rega. Mushure mekugadzira keyword group, edza mavhezheni akasiyana ekopi yako yekushambadzira kuti uone kuti ndeapi anoita zvakanyanya. Iwe unogona zvakare kushandisa yekutevera ma tag kuyera kushanda kweyako pay-per-click ads.
Nepo organic yekutsvaga mhinduro inotemwa neinjini dzekutsvaga, PPC kushambadzira kwakavakirwa pane algorithms. Naizvozvo, nzvimbo dzepamusoro papeji inoguma nekudzvanya kwepamusoro. Kuti uwane chinzvimbo chepamusoro, vashambadziri vanofanirwa kukwidza uye kubhadhara yakawanda pakudzvanya. Zvisinei, pay-per-click ads iri kuita chikamu chakabatanidzwa chechiitiko chemushandisi pawebhu. Kunyangwe pay-per-click advertising iri yakajairika nzira yekushambadzira online, kwave nekugamuchira kwakasiyana. Kunyange zvazvo vamwe vanhu vakagamuchira muenzaniso wekushambadzira, vamwe vatungamiri vebhizimisi vakaratidza kunetseka pamusoro pemutengo uye kukosha kwemuenzaniso wekushambadzira. Vamwe maCEO vakatombobvunza kuvimbika kwekuisa kushambadzira kwakabhadharwa pane isina kwayakarerekera yekutsvaga injini peji.
Pay-per-click advertising inzira yakakurumbira yekuwana yepamusoro SERP chinzvimbo, uye ndiyo imwe yenzira dzinokurumidza uye dzinoshanda dzekuwana traffic yakanyanya. Iyo yekubhadhara-per-click advertising modhi inoshanda kuburikidza nekubhidha per keyword, uko vashambadziri vanoisa mutengo wakakura pakudzvanya kwega kwega.
Pay-per-click advertising yakashanduka kubva kune yakapusa mutengo-per-tinya modhi kuita yakasimba chikuva chinopa akasiyana mapuratifomu uye maitiro.. Yakashandukawo kuti ibatanidze smart bhidhiri, iyo inobvumira vashambadziri kutenga mutengo pakutora uye kukosha kwekushandura. Makambani mazhinji epamhepo anoshandisa pay-per-click advertising kuita mari yavo yemahara masevhisi.
Geographical targeting is important when trying to reach a particular target audience. Although it may be tempting to “cast a wide net,” geotargeting helps you avoid wasting money by limiting your campaign to a specific region or city. Geographic inonangwa ichakubatsirawo kuona kana kopi yako yekushambadza ichizofadza kune imwe chinangwa chevateereri. Semuyenzaniso, kana iwe uri kambani yedenga, unogona kuona chiyero chepamusoro chekupindura kubva kune vatengi mune mamwe matunhu pane mune mamwe. Kana, kana uri kutsvaga kuisa solar panel, ungada kufunga kunanga chete nzvimbo dzakapfuma.
Geotargeting ndiyo imwe nzira yekuwedzera ROI yako muGoogle Adwords. Kushandisa geographical kunanga ficha kuchawedzera kukosha kwekushambadzira kwako uye kugadzirisa CTR. Geo-targeting ichakubatsirawo kugadzirisa ads yako nekutarisa mutauro uye zviitiko zviri munharaunda yako.
Geographical kunanga muGoogle Adwords inobvumidza iwe kunanga vashandisi zvichienderana nenzvimbo yavo, asi iwe unogona zvakare kushandisa nhoroondo data kunongedza imwe nzvimbo. Semuyenzaniso, unogona kunanga vanhu vakashanyira imwe dunhu, asi haana kutenga chigadzirwa. Iwe unogona zvakare kunanga vanhu vakagara mune yakatarwa dunhu kwemakore akati wandei apfuura. Kune akawanda geotargeting sarudzo dzemhando dzakasiyana dzekushambadzira, saka iwe unogona kuzvishandisa kunanga vateereri vakakodzera kune chigadzirwa chako.
Nzira yekutanga ndeye kushandisa kodhi yepositi. Kana iwe uri kuyedza kusvika kune vanhu vakawanda munzvimbo yakati, funga nzira yekunangana nekodhi yepositi. Nenzira iyi, iwe unozokwanisa kunanga vanhu vanogara mune imwe nzvimbo yeguta. Zvadaro, unogona kuseta ad inoenderana nevanhu vanogara munzvimbo iyoyo.
Geo-targeting inogona kukubatsira kuchengetedza mari uye kusvika kune vateereri chaivo neimwe ad. Unogona kugadzira zvemukati zvematunhu akasiyana, kusanganisira makuponi kana zvibvumirano zvinoenderana nenzvimbo. Semuyenzaniso, mutengesi wepamhepo anogona kunanga vanhu munharaunda yeMiami nezviziviso zvekushandisa padziva rekushambira, nepo imwe muBoston inogona kusimudzira mafoshoro echando. Uyezve, masangano ane nzvimbo dzakawanda anogona kuratidza kero yehofisi iri pedyo kubatsira vanhu kuiwana.
There are several different bidding models in Google’s Adwords program, uye iwe uchafanirwa kusarudza iyo inoshanda zvakanyanya pamushandirapamwe wako. Izvo zvakakosha kuti unzwisise zvinangwa zvako uye zvaunotarisira kuzadzisa nemushandirapamwe wako usati wasarudza yemhando yekubhidha. Mishandirapamwe yakasiyana ichada mazano akasiyana ekuwedzera mazinga ekutendeuka.
Imwe yakakurumbira yekubhidha modhi ndeye value-based kubhidha, iyo inotarisa pakugadzirisa kukosha kwekushambadza. Iri zano rinoita kuti vashambadziri vashandise mari yakawanda pavatengi vane pundutso uye shoma pane vasina kukosha. Nokutarisa kukosha kwemutengi, vashambadziri vanogona kukwidziridza mishandirapamwe yavo kuti vakwanise kutendeuka zvirinani uye nemitengo yakaderera mushure mekushandura.
Mabhidhiyo emhando muAdwords akakamurwa kuita maviri makuru marudzi: otomatiki kubhidha uye kubhidha kwemanyorero. Otomatiki bhidhiri isanganiswa yehungwaru kubhidha uye nemaoko kubhidha. Mushandisi anoseta maCPCs emapoka ekushambadzira uye mazwi makuru uye anobvumira Google kugadzirisa mabhidhi sezvinodiwa. Ne automated kubhidha, Google inoedza kuita pakati pemabhidhi, asi ine kodzero yekuwedzera kana kuderedza kubhidha kwako nekuda kwekudzikira kwemikana yekutendeuka.
Imwe modhi inoshandiswa kubhidha otomatiki ndeye Optimize Shanduko. Iyi modhi inoshandisa reshiyo yekutendeuka kukosha kune mutengo wekudzvanya. Kushandisa nzira iyi, Google ichagadzirisa mari yese yekushambadza kuti iwedzere shanduko. Ichaedzawo kutsvaga zvinotungamira zvakachipa, asi nekugona kutendeuka kwepamusoro. Imwe yakangwara yekubhidha zano ndeye ROAS. Nokushandisa modhi iyi, iwe unogona kuseta chinangwa ROI uye huwandu hwekutengesa kune yega shanduko.
Kugadzirisa mabhidhi ako zvichienderana nehuwandu hweshanduko dzakagadzirwa kwakakosha pakubudirira kwemushandirapamwe wako. Kuti uwedzere kutendeuka, iwe unofanirwa kupatsanura bvunzo mishandirapamwe kuti uone kuti ndeapi mazwi makuru ari kuburitsa yakanyanya kutendeuka uye ndeapi asiri. Kunyange zvazvo vangaunza mari yakafanana, keywords akasiyana ane akasiyana dhora kukosha uye margin. Naizvozvo, haufanirwe kuseta bhidhi regumbeze kune ese keywords.
Optimize Shanduko imwe nzira inoshandisa muchina kudzidza kukwenenzvera otomatiki mabhidhi emushandirapamwe. Inoshandisa nhoroondo yedata uye nzvimbo kuseta mabhidhi zvichienderana nekushandurwa. Iyi nzira isarudzo yakanaka kune avo vanoda kuchengetedza nguva uye kubata bhajeti ravo.
In order to determine the right costs for Adwords campaigns, zvakakosha kuti unzwisise mutengo wega wega. Iyi nhamba ichakubatsira iwe kugara mukati mebhajheji yako uye kupa pfungwa yemaitiro muAdwords mari. Mutengo wekudzvanya wega unobva paavhareji mutengo werimwe keyword. Zvakanakisa kutarisa kune yakakwira-vhoriyamu keywords neCPC iwe yaunokwanisa kutenga zvakanaka.
Avhareji mutengo pakudzvanya paAdWords inosiyana nekiyi izwi uye indasitiri, asi zviri nyore $2.32 yekutsvaga ads uye $0.58 zvekuratidzira ads. Kuti uwane rumwe ruzivo, verenga nezveAdWords metrics. Chimwe chinhu chakakosha mumutengo weAdWords pese kudzvanya ndiyo Quality Score, iyo Google inoshandisa kuona kukosha kwezviziviso. Mazwi akakosha ane emhando yepamusoro Chibodzwa anowana epamusoro maCPC.
Iwo gumi epamusoro anodhura eAdWords keywords ane chekuita nemari uye maindasitiri anobata mari yakawanda.. Midziyo yenharembozha iri kuitawo mukurumbira sezvo vanhu vachitsvaga padandemutande vachishandisa nharembozha dzavo. Semagumo, vashambadziri vanofanirwa kugovera mari yavo yakawanda kune mafoni ekutsvaga injini. Uyezve, vanofanira kuziva maCPC akakwirira mumaindasitiri akaita sedzidzo uye kurapwa.
Vashambadziri veAdWords vanofanirwa kuve nekutonga kurinani pamishandirapamwe yavo. Pave nekunyunyuta pamusoro pekushaikwa kwekubika uye manejimendi eakaunti muGoogle AdWords. Nezvishandiso zvakavandudzwa zvekushuma, vashambadziri vanogona kudzikisira kushushikana pamusoro pekubiridzira kwekudzvanya. Ivo vanogona zvakare kushandura bhajeti ravo kune ad marudzi ane akakwira maCPC.
Chibodzwa chemhando: AdWords mhando yemhando iverengero yakaoma iyo inotara mutengo pakudzvanya uye kuiswa kwekushambadzira. Kusarudza ad yemhando yepamusoro kunogona kuderedza mutengo wako pakudzvanya 50%. Zvisinei, a ad yemhando yakaderera inogona kuwedzera mutengo wako pakudzvanya 400%.
