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Kutsvaga kwakabhadharwa ndiyo nzira yekukurumidza yekutyaira traffic kune yako saiti. SEO inotora mwedzi mishoma kuratidza mhedzisiro, nepo kutsvaga kwakabhadharwa kunoonekwa pakarepo. Adwords mishandirapamwe inogona kubatsira kudzikamisa kutanga zvishoma kweSEO nekusimudzira brand yako uye kutyaira yakawanda inokodzera traffic kune yako saiti.. Adwords mishandirapamwe inogonawo kuona kuti webhusaiti yako inoramba ichikwikwidza munzvimbo yepamusoro yeGoogle peji yekutsvaga mhinduro. Maererano neGoogle, iyo yakawanda inobhadharwa ads yaunomhanyisa, zvakanyanya mukana wekugamuchira organic clicks.
Avhareji mutengo pakudzvanya kweAdwords zvinoenderana nezvakati wandei, kusanganisira bhizinesi rako rudzi, industry, uye chigadzirwa kana sevhisi. Izvo zvakare zvinoenderana nebhidhi yako uye huwandu hwemhando yead yako. Kana uri kunanga vateereri venzvimbo, unogona kuseta bhajeti yakanangana nevashandisi venhare. Uye iwe unogona kunanga chaiwo mhando dzenharembozha. Yepamberi yekunongedza sarudzo inogona kuderedza zvakanyanya kushandisa kwako ad. Iwe unogona kuziva kuti imarii ads ako anodhura nekutarisa ruzivo rwakapihwa neGoogle Analytics.
Mutengo wekudzvanya kweAdwords unowanzo pakati $1 uye $2 nekudzvanya, asi mune mamwe misika yemakwikwi, mari inogona kukwira. Ita shuwa kuti kopi yako yekushambadzira inoenderana neshanduko-yakagadziridzwa mapeji. Semuyenzaniso, kana peji yako yechigadzirwa iri peji rako guru rekutora reBlack Friday sales campaign, iwe unofanirwa kunyora zviziviso zvinoenderana nezviri mukati. Zvadaro, apo vatengi vanodzvanya pane izvo ads, vachatungamirirwa kune iyo peji.
Hunhu hwemhando inoratidza kukosha kwemazwi ako makuru, ad text, uye peji yekumhara. Kana zvinhu izvi zvine chekuita nevateereri, mutengo wako pakudzvanya uchange wakaderera. Kana uchida kuwana zvigaro zvepamusoro, iwe unofanirwa kuseta mutengo wepamusoro, asi ichengetedze yakaderera kuti ikwikwidze nevamwe vashambadziri. Kuti uwane rumwe rubatsiro, verenga Zvakakwana, Digestible Guide kuGoogle Ads Budgets. Zvadaro, unogona kusarudza bhajeti yako uye kuronga maererano.
Kana iwe uri kuyedza kuona kuti imarii inodhura kushandura mushanyi kuita mutengi, iwe unofanirwa kunzwisisa kuti mutengo wega wega wekutenga unoshanda sei uye kuti ungaita sei zvakanyanya kubva pazviri. MuAdWords, unogona kushandisa keyword planner kuti uone mutengo wekutenga. Ingoisa mazwi akakosha kana rondedzero yemazwi akakosha kuti uone kufanotaura kwemari iyo ichakutorera iwe kushandura muenzi wega wega.. Zvadaro, unogona kuwedzera bhidhi yako kusvika yarova CPA yaunoda.
Mutengo pakushandura ndiwo mutengo wakakwana wekugadzira traffic kune imwe mushandirapamwe yakakamurwa nehuwandu hweshanduko. Semuyenzaniso, kana ukashandisa $100 pamushandirapamwe wekushambadza uye unogamuchira chete shanduko shanu, CPC yako ichave $20. Izvi zvinoreva kuti iwe uchabhadhara $80 kutendeuka kumwe chete kune wese 100 maonero ad yako. Mutengo pakushandura wakasiyana pane mutengo pakudzvanya, nekuti inoisa njodzi huru pachikuva chekushambadzira.
Paunenge uchitarisa mutengo wekushambadzira kwako, mutengo wega wega kutendeuka chiratidzo chakakosha chehupfumi uye kuita kwemashambadziro ako ekushambadzira. Kushandisa mutengo wega wega sebhenji yako inokubatsira kutarisa pane yako ad zano. Inokupawo pfungwa yekuwanda kwezviito zvevashanyi. Zvadaro, wedzera chiyero cheshanduko yako nechuru. Iwe unozoziva kana mushandirapamwe wako wazvino uri kugadzira zvakakwana zvinotungamira kune waranti yekuwedzera bhidhi.
Kune maviri makuru emhando dzemabhidhi nzira dzeAdwords: manual kubhidha uye Enhanced Cost Per Click (ECPC). Manual kubhidha inobvumidza iwe kuseta CPC yakanyanya kubhidha kune yega yega kiyi. Nzira mbiri idzi dzinokutendera kuti unyatso kutarisisa kushambadza uye kutonga kuti ndeapi mazwi makuru ekushandisa mari yakawanda paari. Manual kubhidha inobvumidza iwe kuti uwane zano nekushambadzira ROI uye bhizinesi chinangwa zvinangwa.
Nepo mabhidhi epamusoro achidikanwa kuti ave nechokwadi chekuratidzwa kwakanyanya, mabhidhi akaderera anogona kukuvadza bhizinesi rako. Mutengo wepamusoro wemafemu emitemo ane chekuita netsaona ungangounza bhizinesi rakawanda kupfuura kubhadharisa kwakaderera kwemasokisi eKisimusi. Nepo nzira mbiri dziri kushanda mukusimudzira mari, hadziwanzobudisi miuyo inoshuviwa. Izvo zvakakosha kuti uzive kuti mutengo wakakura pakudzvanya haurevi kuti ushandure kumutengo wekupedzisira; mune zvimwe zviitiko, vashambadziri vachabhadhara mari shoma kuitira kuti varove Ad Rank zvikumbaridzo uye kukurira mukwikwidzi ari pazasi pavo..
Manual kubhidha inobvumidza iwe kuseta bhajeti yezuva nezuva, tsanangura mari yakawanda, uye otomatiki maitiro ekubhidha. Kubhidha otomatiki kunobvumira Google kuti ingozvisarudzira iyo yepamusoro-soro yemushandirapamwe wako zvichienderana nebhajeti yako. Unogonawo kusarudza kuendesa mabhidhi nemaoko kana kusiya mabhidhi kuGoogle. Manual kubhidha inokupa kutonga kwakazara pamusoro pemabhidhi ako uye inobvumidza iwe kuti uone kuti yakawanda sei yaunoshandisa pakudzvanya.
Iyo yakasarudzika match mhando muAdwords yakakura match, zvinokubvumidza kuti uratidze ads kana patsvakwa izwi rakakosha rine chero emazwi kana mitsara mumutsara wako wakakosha. Nepo rudzi urwu rwemutambo rwunokutendera iwe kuti usvike kune vakawanda vateereri vanogoneka, inogona zvakare kukubatsira iwe kuwana mazwi akakosha. Heino tsananguro pfupi yekuti nei uchifanira kushandisa yakakura match muAdwords:
Iyo yakafara match modifier inowedzerwa kumazwi ako akakosha ne “+.” Inoudza Google kuti mutsauko wepedyo wekiyi kiyi uripo kuratidza ad yako. Semuyenzaniso, kana uri kuyedza kutengesa zvinyorwa zvekufamba, haungade kushandisa yakafara match modifier kune iwo makiyi mazwi. Zvisinei, kana uri kunanga zvigadzirwa kana masevhisi, iwe unofanirwa kushandisa chaiyo match, iyo inongotanga kushambadza yako kana vanhu vachitsvaga iwo chaiwo mazwi.
Nepo yakafara match ndiyo inonyanya kushanda kiyi yekuseta yekushambadzirazve, haisi iyo yakanakisa sarudzo yekambani yese. Zvinogona kutungamira kune zvisina basa kudzvanya uye zvinogona kukanganisa zvakanyanya kushambadzira kwako. Uyezve, Google neBing zvinogona kuita zvehasha mukuisa ads. Saizvozvo, iwe uchada kuve nechokwadi chekuti ads yako inoratidzwa kune vakakodzera vashandisi. Nekushandisa vateereri kuisa muAdwords, iwe unogona kudzora zvese vhoriyamu uye kunaka kwevateereri vako. Broad match keywords anogona kuganhurirwa kune chaiwo marudzi evateereri, semu-musika kana kushambadzira vateereri.
Iwe unogona kuwedzera Call ekuwedzera kune yako Adwords mishandirapamwe kuti uwedzere shanduko. Iwe unogona kuzvironga kuti zvioneke chete kana foni yako yarira kana kana izwi rakakosha ratsvakwa. Zvisinei, haugone kuwedzera Kufona ekuwedzera kana mishandirapamwe yako yakaganhurirwa kuDisplay Network kana Product Listing Ads. Akanyorwa pazasi mamwe matipi ekuwedzera Call Extensions kune yako Adwords mishandirapamwe. Unogona kutanga neAdwords nhasi. Ingotevera matanho aya kuti uwedzere kutendeuka kwako.
Kufona kwekuwedzera kunoshanda nekuwedzera nhamba yako yefoni kune yako ad. Icharatidza mumitsva yekutsvaga uye mabhatani eCTA, uyewo pamalink. Iyo yakawedzera ficha inowedzera kubatanidzwa kwevatengi. Kupfuurisa 70% yevatsvaki venhare shandisa iyo yekudzvanya-ku-kufona chimiro kubata bhizinesi. Pamusoro pe, 47% yevanotsvaga mafoni vanoshanyira akawanda mabhureki mushure mekufona. Saka, nhare dzekuwedzera inzira yakanaka yekubata vangangove vatengi.
Paunoshandisa nhare dzekuwedzera neAdwords, unogona kuvaronga kuti vaonekwe chete mukati memamwe maawa. Iwe unogona zvakare kugonesa kana kudzima kufona kwekuwedzera kushuma. Semuyenzaniso, kana iwe uri nzvimbo yekudyira yepizza muChicago, kufona kwekuwedzera ads inogona kuratidza kune vashanyi vari kutsvaga yakadzika-dish pizza. Vashanyi kuChicago vanogona kudzvanya bhatani rekufona kana kudzvanya kusvika kune webhusaiti. Kana iyo yekuwedzera yekufona ichiratidzwa pane nharembozha, ichapa sarudzo kune nhamba yefoni kana kutsvaga kwaitwa. Iyo imwe yekuwedzera ichaonekwawo paPC uye mahwendefa.
Muridzi webhizinesi anogona kubatsirwa nekuwedzera kwenzvimbo nekutarisa vatengi munharaunda yavo. Nekuwedzera ruzivo rwenzvimbo kune avo ads, bhizinesi rinogona kuwedzera kufamba-mukati, online uye kunze kwekutengesa kutengesa, uye zvirinani kusvika kune vateereri vayo. Pamusoro pe, pamusoro 20 muzana yekutsvaga ndeyezvigadzirwa kana masevhisi emuno, maererano netsvagiridzo yeGoogle. Uye kuwedzerwa kwekuwedzerwa kwenzvimbo kumushandirapamwe wekutsvaga kwakaratidzwa kuwedzera CTR nekuwanda 10%.
Kushandisa nzvimbo dzekuwedzera, tanga wabatanidza account yako yeNzvimbo neAdWords. Mushure maizvozvo, zorodza yako Nzvimbo Yekuwedzera skrini. Kana iwe usingaone kuwedzera kwenzvimbo, sarudza iwe pachako. Kazhinji kazhinji, panofanira kuva nenzvimbo imwe chete. Zvikasadaro, nzvimbo dzakawanda dzinogona kuoneka. Nzvimbo itsva yekuwedzera inobatsira vashambadziri kuti vaone kuti kushambadzira kwavo kunoenderana nenzvimbo dzavari kunanga. Zvisinei, zviri nani kushandisa kusefa kana uchishandisa nzvimbo dzekuwedzera.
Kuwedzerwa kwenzvimbo kunonyanya kubatsira kune mabhizinesi ane nzvimbo chaiyo. Nekuwedzera kuwedzera kwenzvimbo, vanotsvaga vanogona kuwana mafambiro kunzvimbo yebhizinesi kubva kune ad. Iyo yekuwedzera inoremedza Google Mepu kwavari. Uyezve, yakanakira vashandisi venhare, seongororo yakaitwa munguva pfupi yapfuura yakawana kuti 50 muzana yevashandisi ve smartphone vakashanyira chitoro mukati mezuva rekutsvaga pa smartphone. Kuti uwane rumwe ruzivo, ona Nzvimbo Yekuwedzera muAdwords uye tanga kuishandisa mune yako yekushambadzira zano.
