Google AdWords zviyero zvinoda kutariswa

Google AdWords inogona kuva nzira inobatsira, kupa chero bhizinesi repamhepo kukurudzira, kana yakashandiswa nemazvo pakuvandudza. Inogona kubatsira vashambadziri, unganidza data inobatsira, izvo zvavanogona kutaura neboka ravanovavarira. Ngatitangei nazvo, kuziva, zvinotora kuisa pfungwa uye chii chingaitwa kuisimudzira.

Kugovera bhajeti paGoogle Shopping- uye kutsvaga ad campaigns

Kamura bhajeti zvinoenderana neGoogle Shopping- uye kutsvaga ads, kuita kuti mushandirapamwe wako ubudirire. invest 80% Yako bhajeti yekushambadzira muGoogle Shopping uye nezvimwe 20% mukutsvaga ads, kuti uwane mhedzisiro inoshanda.

Muitiro wacho wakapfuurira kwemakore, ndiani akazvipa, makwikwi uye CPC (Cost-per-Click) yekuvandudza kushambadzira kwekutenga. Uye kana vashambadziri vazhinji vabva pakutsvaga ad campaigns, inogona kuwedzera mikana yevashambadziri kana mhando nekuita kwakasimba.

CPC yeGoogle Shopping Ads

Mushure mekuziva, yakawanda sei yaunofanira kushandisa paGoogle Shopping, sarudza zvino, zvaunoda kuisa mubhadharo nekudzvanya. Iyi CPC inokupa maonero ekuti ungatanga sei kubhidha ad. Inobva kune vashambadziri, vamwe vanobhadhara zvakawanda, vamwe zvishoma.

Kutenga kweGoogle kunoenderera semugove wemidziyo

Mugove wemari weGoogle Shopping kubva kubhizinesi unosiyana mumhando dzakasiyana dzemidziyo. Desktop inobata chikamu chenguva 45-48%, uko chikamu chenharembozha 40-42% uye mugove wemari yemahwendefa 10% mari yeku.

Vashandisi venhare vari kuwedzera, uye pamwe nayo chikamu chekutengesa, nekupa mubairo wepamusoro pakushandisa ad (ROAS) inowanikwa. Saka iwe unofanirwa kuronga yakanaka Google AdWords zano, kubata yakanaka mobile traffic.

Misa chinangwa ROAS chemushandirapamwe wako weGoogle Shopping

The target return, yakawanikwa nead bhajeti yekushandisa zano, anotarisira zvizere mabhidhi, kuvandudza kukosha, unogashira kubva kumushandirapamwe wekushambadza. Zvaunoda kutsanangura, inzira inodzoserwa pakudyara, inogadzirwa nekushandisa ad kana kunanga ROAS.

Present shopping ads

Showcase yekutenga ads inobatsira vanhu kuita izvozvo, ongorora mhando dzavo uye zvigadzirwa zviri nyore. Vatengi vanogona kuongorora zvigadzirwa kana masevhisi kubva kune vakawanda vatengesi, avo vari mumabhizimusi mazita ane zita rechigadzirwa, Mutengo uye wongororo zvakanyorwa.

Iwe unogona kusvika kune vako vangangove vatengi kuburikidza neinjini dzekutsvaga, chaizvo zvauri kutsvaga, kana muchiida.