Zano reGoogle AdWords re 2020

Anenge mazuva ese anotsvagwa muGoogle search engine 3,8 Mabhirioni ekutsvaga akaitwa. Nekutsvaga kwebhirioni rakadaro uye kukwikwidza kunotyisa, kushambadzira kweGoogle inova sarudzo yekupedzisira, kuti uwane zvinangwa zvekutengesa. Nekudaro, ipuratifomu yakabhadharwa yekushambadzira uye inopa yakavimbiswa mhinduro. Kunyangwe Google pachayo inogadzira yayo 85% yemari kubva kuGoogle advertising.

Nechinyorwa ichi tinoda kugovera chete yakanakisa zano reGoogle, pamushandirapamwe wenyu mugore 2020 anogona kufunga. Nyanzvi dzedu dzakapa mazano adzo akanakisa emushandirapamwe weAdWords une zvibereko. Saka ngatisvikei kune aya mazano enyanzvi.

Remekedza chibodzwa chemhando

Google inogara ichishandisa Quality Score, kuti uone kunaka kwe ad yako. Kunyangwe kushambadzira kweGoogle hakusi iko kwekupedzisira kunodiwa, inodawo peji yakagadziridzwa yekumhara, iyo inozadzwa neako akatarwa keywords. Quality Score ndiyo inotevera mushure mekubhedha, sezvo inosarudza kana kushambadzira kwako kunoratidzwa muinjini yekutsvaga.

Izvi zvinongoti, kuti kushambadza hazvisi zvese, chii chakakosha, asi zvimwe zvinhu zvakadai sekukosha uye, pamusoro pezvose, kubatsirwa kwemutengi. Kunyanya kukosha, iwe unofanirwawo kutarisa pakugadzira peji yekumhara. Nenzira yakanaka, iyo dhizaini inofanirwa kuve inoshamwaridzana uye inopa yakanaka mushandisi ruzivo.

Saka usangokwidziridza ads ako, asi zvakare gadzira peji rekumhara rinoshanda.

Shandisa geo-targeting

Google Advertising inobvumidza iwe kugadzirisa mabhidhi ako kune chaiwo nzvimbo. Iwe unofanirwawo kushandisa basa, kukwenenzvera mabhidhi ako uye kuchengetedza mari. Uyu ndiwo mukana wako wakapetwa kaviri, sezvaunovandudza yako Quality Score pane imwe saiti uye kugadzirisa mabhidhi pane imwe saiti, kuchengetedza mari yako.

The click rate value inosarudza nhamba yevanhu, ndiani akadzvanya pane ad yako, uye inoenzana nenhamba yose yevanhu, ndiani akaona ad yako.

Chiyero chekushandura ndiyo reshiyo, iyo inotsanangura chinangwa chekushandura chinowanikwa nevanhu. Ichi chinangwa chekushandura chinogona kunge chiri chekarenda, kunyoreswa kwetsamba, profiling kana sevhisi yakatengwa kana chigadzirwa. Unogona kudzivisa kudzvanya zvisina basa, nekushandisa geo-targeting, nekugadzirisa mabhidhi ako enzvimbo yega yega yenzvimbo uye kuwedzera kukosha kwayo.