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Vateereri vakanangwa uye kutumira mameseji chimwe chinhu, iyo yakasarudzika kune imwe neimwe kambani. Es gibt jedoch einige grundlegende Taktiken, inoshanda nemazvo mumishandirapamwe yePPC zvisinei neindasitiri. Iko hakuna nzira yekudimbudzira yekutanga neine hutano uye inobudirira PPC mushandirapamwe, asi kune mibato yakawanda, izvo zvaunogona kugadzirisa, kuti uwedzere mhinduro dzako. Pane mazano akawanda anokosha, vanobatsira kupfuura vamwe, asi kana ukabatanidza zvinhu izvi mumabasa ako akabhadharwa, unogona kuvandudza hombe uye bhizinesi rako richasimuka, kuti uwane mari yakawanda!
1. Zviri nyore, ivo pachavo mune yakabhadharwa yekutsvaga injini yekushambadza mapuratifomu, Kurasikirwa ad kopi uye kushandura simba rose mupuratifomu. Chimwe chinhu chakasimba chinogona kuitika kwauri, mushure mekunge mushandisi adzvanya ad yako yepuratifomu, kwaunotarisa bhizinesi rako repamhepo. Mushandirapamwe wakabudirira weGoogle AdWords uchakubatsira, unza mikuru inotungamira kune yako yekumhara peji. Zvakakosha, kuwirirana pakati pemazwi akakosha, Chengetedza ad kopi uye mapeji ekumhara, kudzvanya kwako- uye uvandudze mwero wekutendeuka kwevatengi uchidzikisa CPC yako.
2. PPC advertising inzira yekushambadzira yakananga, uye Google Ads yakavakirwa pachinangwa chemushandisi ane mazwi akakosha. Pese mushandisi paanopinda mubvunzo yekutsvaga kuGoogle yekutsvaga injini, ucharatidzwa ads, zvichienderana ne, nenzira kwayo iyo sisitimu inofunga temu yekutsvaga uye inonyatso kuratidza ad.
3. Kuwedzerwa kweAd kwakakosha, kupa chiitiko chikuru chevatengi, izvo zvinopa yako ad kopi kukosha kwakakosha kugadzirwa. Ad extensions inokubatsira, Zvirinani kugovera yako brand nyaya, kupa ruzivo rwakakosha kune vatengi vako vepamhepo.
4. Pasinei nemusika wako kana indasitiri, unogona kubatsirwa nayo, nekutarisa bhajeti yako yekushambadzira pane dzakati matunhu. Maindasitiri emuno akadai semaresitorendi, Mahotera nemagweta anoishandisa kuita kuti vatengi vavo vakwanise, kuti vanogara pedyo sei nenzvimbo chaiyo, asi simba re geotargeting harina kugumira.
5. Vatengi vazhinji vanoshandisa nharembozha, painoshandurwa vashandisi. Nharembozha-yakatarisana ekushambadzira mishandirapamwe inogona kukupa mubayiro iwe nemukana wakanakisa, Bata nevashandisi venharembozha yako nenzira kwayo pamudziyo wavanofarira. Iyo Google Ads mushandirapamwe inzira iri nyore, Wana mamwe madhibha akakodzera pane ako ads.
Mushandirapamwe unotungamirwa nemazvo weAdWords unogona kukubatsira nazvo, kuwedzera kutengesa kwako, sezvo Google ichikukurudzira, bhadhara pakudzvanya kwega kwega pane ako ads. Ita chokwadi, kuti unotora matanho ose anodiwa, kukwenenzvera chiitiko uye kuwana mamwe shanduko. Your ads campaign inofanira kuva yakasimba zvakakwana, kukubatsira nazvo, ita mari yakawanda nebhizinesi rako, izvo zvinounza traffic yakakodzera uye yakavandudzwa kutengesa.