Geofencing kune anoshanda enzvimbo ads

Kushambadzira kwakanangana nenzvimbo kunopa vashambadzi nevashambadzi mukana wakasarudzika, kusvika kune vatengi vavo zvichienderana nenzvimbo dzakanangana, vanoshanya. Geofencing inobatsira vashambadziri kuita izvi, Vaka uye kunanga vateereri zvine hungwaru hunoshamisa kuburikidza netsika yekunongedza. Geofencing kushambadzira kana kushambadzira kunotsanangurwa senzvimbo-yakavakirwa kushambadzira, iyo inokutendera kuti ubatane nevashandisi ve smartphone mune yakatarwa geographic nharaunda. Nekuti geofencing inoenderana nenzvimbo, zvinoenderana neGPS, Wi-Fi, RFID (Radio Frequency Identification) uye Bluetooth yakadzimwa.

Geofences inoshanda mumatanho matatu akareruka. Kutanga gadzira inotenderera inotenderera, yakapoteredza nzvimbo chaiyo. Ipapo mushandisi anofamba achipfuura iyo geofenced nzvimbo. Vanongomhanya, a ad kubva pamushandirapamwe wako ichaonekwa pafoni yavo.

Geofencing und Geotargeting

Geotargeting inotarisa kune boka rakajeka revashandisi pedyo nenzvimbo ye geolocation, nepo geofencing ichitsanangura muganhu, izvo zvinomutsa dzimwe ads, izvo zvinoratidzwa, kana vashandisi vachipinda kana kusiya nzvimbo yakakomberedzwa.

 Hunhu hwe geofencing

1. Geofencing pamwe nenzvimbo dzekushandura inobvumira impromptu dhata yekutevera uye kuongorora online-kune-offline shanduko.. Zvakakosha, decrypt uye shandisa iyi data nemazvo.

2. Iwe unogona zvakare kushandisa geofencing kunanga vangangove vatengi, vakapinda mawebhusaiti emukwikwidzi wako.

3. Inogona geofencing inobvumira vatengesi kunyatso kunanga mombe dzega nemabhizinesi.

Matanho ekuita mushandirapamwe we geofenced

1. Paunenge uchinge wasarudza yako chinangwa chevateereri uye uchida kuziva, kuti usvike kupi, inguva, gadzira geofence yako. Pane zvingasarudzwa zviviri zvakakosha, kuvandudza geofence yako: kutenderedza poindi kana kutenderedza preset miganhu.

2. Kune yega yega Geofence unogona kuseta Ein- uye kupokana zviitiko zvekubuda. Iwe unogona zvakare kutsanangura iyo perimeter mukati meiyo geofenced nzvimbo, umo munofanira kugadziridzwa kana kuti pekugara, usati watanga mushandirapamwe kana chiitiko.

3. Kuita zviziviso zvekwakavakirwa-nzvimbo hazvisi zvitsva. Nekudaro, nekushandisa programmatic kugona kuwedzera maitiro edhata layer, vatengesi vanogona kunanga mishandirapamwe zvichienderana nenguva yezuva, Datum, nzvimbo uye maonero chaiwo akadai sehuwandu hwevanhu, kutenga tsika, zvido, maitiro ekusevha, zvakatenga kare uye zvimwe zvinogadzira.

4. Paunenge uchigadzirira yako geofence ad kugadzira, iwe unofanirwa kufunga nezvevaoni vako. Edzai static ads, MaGIF uye zvemukati zvevhidhiyo, kuti uwane hanya nevatengi vako

5. Kunyangwe geofencing ine yakasarudzika ROI, mishandirapamwe yake inogona kuvandudzwa uye kugadziriswa. Imwe yeakakosha metrics yekuongorora geofenced mishandirapamwe mutengo wekushanya, kuratidzwa kwekushanya, huwandu hwekushanya kwese uye nekudzvanya kushanya.