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Iwe unogona kuve nemacampaign akawanda mune yako Adwords account. Each campaign can contain several keywords and Ad Groups. Iwe unogona zvakare kuwedzera akasiyana ads. Izvi zvinokubatsira iwe kugadzira mamwe anonangwa ads anokwezva vangangove vatengi. Zvisinei, iwe unofanirwawo kuyeuka kuti zvakakosha kuti unzwisise mutengo wekudzvanya (CPC) uye zvibodzwa zvemhando (QS) yeimwe ad.
Mari yekudzvanya (CPC) ndiwo mutengo waunobhadhara kana mumwe munhu akadzvanya pane yako ad. Inosiyana kubva kuindasitiri kuenda kune indasitiri. Paavhareji, masevhisi evatengi uye masevhisi emutemo ane maCPC epamusoro. Mukupesana ne, eCommerce uye kufamba uye kugamuchira vaeni vane CPCs dzakaderera. Mutengo wekudzvanya wega unoenderana nebhidhi yako, quality score, uye makwikwi.
CPC chishandiso chikuru kuyera budiriro yako yekushambadzira. MuGoogle Analytics, unogona kuseta mamodheru ekutarisisa mhedzisiro yemushandirapamwe wako. Semuyenzaniso, unogona kushandisa Yekupedzisira Kwete-Yakananga Kudzvanya maitiro modhi, izvo zvichapa kuti kutenga kunoitwa kune yekupedzisira isiri-yakananga kubaya (tisingasanganisire kudzvanya kwakananga). Sarudza modhi inonyatsoenderana nezvinangwa zvebhizinesi rako uye inopa mufananidzo wakajeka wezvese kuedza kwako kushambadzira. Saizvozvowo, unogona kuseta mapoka akasiyana ad kuyera zvakasiyana zvemushandirapamwe, seBlack Friday Sales campaign.
Imwe nzira inoshanda yekuwedzera CPC iri kuwedzera bhidhi. Mabhedha epamusoro anogona kuunza mamwe mapinduri nemutengo wakaderera. Zvisinei, unofanira kuziva kuti imarii yaungashandisa kutengeserana kusati kwaita purofiti. A small bid of $10 inogona kuita mutsauko mukuru mukutengesa, saka usatya kutenga zvishoma.
Mutengo wekudzvanya wega unosiyana neindasitiri, asi inogona kumhanya chero kubva pamadhora mashoma kusvika pasi pe $100. Zvisinei, avhareji mutengo pakudzvanya kwe e-commerce zvigadzirwa zvakatenderedza $0.88. Izvi zvinoreva kuti vashambadziri havadi kubhadharisa mari dzisina musoro, kufanana $1000 kwezororo remasokisi.
Iyo yakanakira CPC yemushandirapamwe wako wekushambadzira zvinoenderana neROI yako yaunoda. Semuyenzaniso, kana uchida kutengesa $200 kukosha kwechigadzirwa, iwe unofanirwa kunanga CPC ye $.80. Nenzira iyi, ungadai waita purofiti kakapetwa kashanu $40 wakaisa mari pamushandirapamwe. Unogona kushandisa fomula iri pazasi kuona yakanakisa CPC yemushandirapamwe wako.
Google AdWords inogona kuve yakakura simba rekukura kune e-commerce vatengesi. Inoisa zvigadzirwa zvako pamberi pevatengi vari kutsvaga zvigadzirwa zvakafanana. Uye sezvo Google ichichengeta rwendo rwakakwana rwemuenzi, inogona kukubatsira kuvandudza kutendeuka kwako uye kuita purofiti. Chinhu chakanakisa ndechekuti mutengo wekudzvanya unongobhadhariswa kana mumwe munhu akadzvanya pane yako ad.
If you’re looking for a way to maximize the effectiveness of your Adwords campaign, chiyero chehutano ndicho chinhu chinokosha. Zvakananga, iyi metric ine basa rekuona kuti ads ako anooneka kupi uye kuti anodhura zvakadii. Chaizvoizvo, iyo yepamusoro yako yemhando zvibodzwa, iyo yakaderera mutengo wako pakudzvanya uye kuwedzera kuratidzwa kwauchawana.
Pane nzira dzinoverengeka dzekuvandudza yako Quality mamakisi. Chekutanga, iva nechokwadi chekushandisa mazwi akakosha mune yako ad kopi. Shambadziro dzisina musoro kune vateereri vako dzinoratidzika sedzisina basa uye dzinonzwa kurasika. Zvakare, ita shuwa kuti kopi yako ine general theme. Kusanganisira mazwi ane hukama mukopi yako achakubatsira kukwezva mamwe mabhatani.
Chechipiri chinhu chiri muHunhu Chibodzwa ndiko kukosha kwepeji yako yekumhara. Kushandisa yakakodzera peji yekumhara kunogona kuvandudza ad yako mikana yekudzvanya pane vangangove vatengi. Izvo zvinobatsirawo kana peji rako rekutora richienderana nemazwi akakosha auri kunanga. Kana peji rako rekumhara risina basa, iwe unozopedzisira uine yakaderera Quality Score.
Chechipiri, ita shuwa kuti peji rako rekutora rinoenderana nebasa rako reAdwords. Semuyenzaniso, kana uri kutengesa zvinyoreso zveblue, iwe uchazoda kuve nechokwadi chekuti peji rako rekutora rinoenderana nemashambadziro ari muboka rekushambadzira. Iwe unozoda peji rekutora rinonyatsoenderana nekopi yako yekushambadzira uye mazwi akakosha.
Pamusoro peAd Positioning, yakanaka Quality Score inopawo webhusaiti yako mukana wekukwikwidza. Chiyero chemhando yepamusoro chinoreva kuti webhusaiti yako iri kushanda nemazvo. Ichi chinhu chakakosha chinoita kana kutyora yako PPC Advertising Campaign. Kana webhusaiti yako ine yakanaka yemhando mamaki, ads ako achaonekwa akakwira uye kazhinji kupfuura vakwikwidzi vako'. Pamusoro pe, kuwedzera kukurumbira kweGoogle Ads kwakakurudzira makwikwi anotyisa pakati pevashambadziri.
Keyword research is essential to the success of any search marketing campaign. Kushandisa Google Keyword Planner, iwe unogona kuwana mazwi akakodzera ebhizinesi rako uye kutarisa vhoriyamu yavo yekutsvaga. Inosanganisirawo ruzivo rwakakodzera seGoogle Trends data uye huwandu hwevanhu venzvimbo. Nekushandisa idzi data, iwe unogona kugadzira chirongwa chemukati chakatenderedza iwo mazwi.
Chinangwa chekutsvagisa mazwi akakosha kutsvaga misika ine pundutso uye chinangwa chekutsvaga. Mazwi makuru ane chinangwa chisina kunaka haabatsiri. Semuyenzaniso, search intents for “buy wedding cake” uye “wedding cake stores near me” are different. Iyo yekutanga inoenderana nenzvimbo iri pedyo yekutenga, nepo yekupedzisira ichinyanya kutarisisa pane zvakajairika.
Kusarudza mazwi akakosha, unofanira kutanga waona kuti webhusaiti yako ndeyei. Izvi zvinoitwa nekutarisa vateereri vanotarisirwa uye rudzi rwekutsvaga kwavanoita. Zvakakoshawo kufunga nezvechinangwa chavo chekutsvaga, izvo zvinogona kuva ruzivo, kutengeserana, kana zvose. Zvadaro, iwe unofanirwa kutarisa kukosha pakati pemazwi akakosha akasiyana.
Keyword research inhanho yakakosha mukubudirira kwechero AdWords campaign. Ichakubatsira kuona bhajeti yako uye kuona kuti mushandirapamwe wako uchaburitsa mhedzisiro yaunoda. Kushandisa Keyword Planner, iwe unogona zvakare kuona kuti kangani izwi rakakosha rinotsvaga, uye vangani vakwikwidzi vari kukwikwidzana nazvo. Izvi zvinokutendera kuti ugadzirise mushandirapamwe wako kumusika waunoda.
Iyo Google Keyword Planner chishandiso chikuru cheAdwords keyword research. Chishandiso chichakubatsirawo kuita shanduko kune yako ad text. Semuyenzaniso, kana uri kushandisa AdWords yebhizinesi rako, unogona kushandisa Google Keyword Planner kuenzanisa mitsara uye ona kuti ndeipi inonyanya kubudirira.
One of the most important aspects of AdWords is the bidding process. Aya ndiwo maitiro ekuseta iyo yakanyanya mutengo wead yako uye avhareji yemari pakudzvanya. Iyo Google yekubhidha system yakavakirwa pakupihwa uye kudiwa. Vashambadziri vepamusoro vanoshandisa zvigadziriso zvebhidhi kukwenenzvera mabhidhi avo zuva rese.
Kana uri mutsva kuAdWords, iwe unofanirwa kufunga nezvezvinangwa zvebhizinesi rako usati wamisa nzira yekubhidha. Zviri nyore kutambisa mari yakawanda pane keyword mabhidhi kana usiri kujairana nemaitiro. Kunzvenga izvi, unogona kuongorora nzira yako yekubhidha uchishandisa maturusi akadai sePPExpo.
Kubhidha pamazwi akakosha chikamu chakakosha cheAdwords yako mushandirapamwe. Iyo inosarudza kuti yakawanda sei yauchafanirwa kubhadhara kune yega yega mutengi mutsva. Iwe unofanirwa kuyeuka kuti iwe unoda kuita mari, kwete kurasikirwa nayo. Saka, mazwi ako akakosha mabhidhi anofanira kuratidza izvi. Asi zvinogona kunetsa kugadzirisa huwandu uhu.
Nhanho yekutanga mukugadzira bhidhiti yemushandirapamwe yako yeAdWords ndeyekuona kuti imarii yaunoda kushandisa pakushandura.. Iwe unogona kushandisa nzira yeCPC kana CPA kubhidha kuseta mabhidhi pane chaiwo mazwi akakosha. Zvisinei, unofanirwa kuyeuka kuti shanduko dzakasiyana dzinodhura mari dzakasiyana. Naizvozvo, yepamberi yekubhidha zano ichakubatsira iwe kuwana iyo yepamusoro inogoneka nhamba yekushandurwa kweiyo shoma mari.
Mutengo wakakwidziridzwa pakudzvanya (ECPC) Hungwaru kubhidhaidza kuchawedzera kana kuderedza bhidhiri yako zvichienderana nemukana wekutengesa. Iyi nzira yekubhidha inoshanda pane nhoroondo yekushandura data uye Google's algorithms kuona kuti ndeapi mazwi akakosha anogona kutungamira mukutendeuka.. Nekugadzirisa bhidhiri zvichienderana neruzivo urwu, unogona kuwedzera kana kuderedza kushanda kwemushandirapamwe wako, uye kuderedza mari yako pakushandura.
Iwo epamusoro emhando yekudzvanya uye kutendeuka ndiwo ekupedzisira zvinangwa zvemishandirapamwe yakawanda. Enhanced CPC inowedzera mukana wako wekuwana iwo shanduko kuburikidza nekushambadzira kwako.
