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AdWords ine dzakasiyana siyana sarudzo dzaungasarudze kubva. Iwe unogona kusarudza mazwi makuru, kubhidha model, Chibodzwa chemhando, uye mutengo. Kuita zvakanyanya kubva mukushambadzira kwako kushambadzira, pane zvinhu zvakawanda zvokufunga nezvazvo. Verenga kuti udzidze nezvesarudzo dzakasiyana dzaunokwanisa. Ipapo iwe unogona kusarudza iyo inonyatsoenderana nebhizinesi rako.
If you’re using Google AdWords for your business website, iwe unofanirwa kusarudza mazwi ako akakosha nehungwaru. Chinangwa ndechekuwana kudzvanya kwakakodzera kubva kune vatengi uye kudzikisira yako ad nhamba yezviratidziro. Broad match keywords, zvisinei, vane makwikwi zvakanyanya uye vanogona kukwezva vatengi vasingade izvo zvaunopa. Semuyenzaniso, kana iwe uine kambani inopa madhijitari ekushambadzira edhijitari masevhisi, you don’t want to advertise for the word “digital marketing.” Pane kudaro, try to target more specific terms like “digital marketing” kana “digital marketing services”.
Keyword targeting inzira inoenderera mberi. Iwe unofanirwa kugara uchitsvaga mazwi matsva uye anoshanda zvakanyanya anokwezva vateereri vako. Mazwi akakosha anogara achichinja uye kuongororwa zvakare sezvo tekinoroji nyowani nemaitiro zvinobuda. Pamusoro pe, vakwikwidzi vanogara vachichinja maitiro avo, mitengo, uye nhamba yevateereri inoshanduka.
Mazwi ezwi rimwe chete akanakira mazwi ekutsvaga, asi ivo havagone kuunza kutengesa. Iwe unofanirwa kuvavarira kune mamwe chaiwo uye anotsanangura mazwi akakosha kana iwe uchida kuwanikwa nevatengi vakanangwa. Kuti uwane mazwi akakosha, tsvaga paGoogle uone zvinobuda. Dzvanya pane mashoma ekushambadzira kuti uone zviri kutsvagwa nevamwe vanhu. Iwe unogona zvakare kushandisa zvakabhadharwa zviwanikwa, senge Moz's Keyword Difficulty Tool, iyo inopa mazuva makumi matatu emahara muyedzo.
Google ine yakasarudzika keyword planner chishandiso chinogona kukubatsira iwe kuwana akakosha mazwi. Unogona kuishandisa kubatsira kukwirisa ads yako yekutsvaga uye kugadzira mablog blog, mapeji ekumhara, uye mapeji echigadzirwa. Inogona kukupawo pfungwa yemitsara kana mazwi ari kushandiswa nevakwikwidzi vako.
In addition to the traditional CPC model, Adwords inopawo yakangwara uye otomatiki kubhidha sarudzo. Nekubhidhaira kwakangwara, vashandisi vanoisa maCPC ekutanga emazwi avo makuru uye mapoka ad. Zvisinei, Google inoramba iine kodzero yekusimudza kana kudzikisa mabhidhi aya sezvinodiwa. Kazhinji, inoedza kuita avhareji yemabhidhi pamutengo mukuru pakudzvanya, asi inogona kuderedza mabhidhi kana mwero wekutendeuka wakaderera.
Iwe unogona kushandisa Google Analytics uye shanduko yekutevera kuti uone huwandu hwebhidhi yako. Iwe unogona zvakare kushandisa maturusi senge Keyword Planner kukwidziridza mabhidhi emushandirapamwe wako. Zvishandiso izvi zvinogona kukubatsira kuona anonyanya kushanda mazwi uye kuseta CPC yako zvinoenderana. Aya marongero anogona kubatsira ads ako kuwana yepamusoro yekudzvanya-kuburikidza mwero uye kuwedzera shanduko.
Kupatsanura kuyedzwa inzira yakakosha yekuyedza yako yekubhidha zano. Nekuedza mabhidhi akasiyana, iwe unogona kuyera kuti ndeapi mazwi makuru ari kutyaira kutendeuka kwakawanda uye ndeapi ari kukudhurira iwe zvishoma. Iwe unogona zvakare kuenzanisa kuita kwemapoka ako ad uye mishandirapamwe. Zvadaro, unogona kugadzirisa bhidhi yako zvinoenderana.
Iyo Maximize Shanduko zano ine chinangwa chekuwedzera kudzvanya-kuburikidza nemitengo uchigara mukati mebhajeti yako yemazuva ese. Iyo Maximize Shanduko zano rinogona kumisikidzwa semushandirapamwe mumwe chete, ad group, kana keyword. Iri zano rinozogadzirisa otomatiki mabhidhi zvichienderana nenhoroondo data zvinhu kuti uwedzere chiyero chekushandura kwako. Iri zano rakakodzera kumakambani anoda kuburitsa zvigadzirwa zvitsva, shift yasara stock, kana kuedza zvigadzirwa zvitsva.
Iwe unogona zvakare kushandisa iyo manual bid modhi. Izvi zvinokupa iwe kugona kukwenenzvera kushambadzira kwako nekuseta mabhidhi ega ega mazwi makuru uye ad kuiswa. Inowanzoita nharo, sezvo vakwikwidzi vepamusoro vachiwanzofarirwa pane vane mabhidhi akaderera.
The quality score is an important factor for your Adwords campaign. Iyo inosarudza kuti yakawanda sei yaunoshandisa pane imwe neimwe keyword, uye chibodzwa chemhando yakaderera chinozoguma nekuita kwakashata uye kuderera-kuburikidza-mazinga (CTR). Chibodzwa chemhando yepamusoro inhau dzakanaka, sezvo zvichareva kuwedzera ad kuiswa uye kuderera mutengo. AdWords yemhando yepamusoro inoverengerwa pachiyero kubva pane imwe kusvika gumi. Izvo zvakakosha kuti unzwisise chibodzwa chako sezvo chinogona kusiyana zvichienderana nemazwi akakosha aunoshandisa uye nemapoka aunogadzira.
Chimwe chinhu chinokanganisa chibodzwa chemhando ndeye ruzivo rwepeji yekumhara. Ita shuwa kuti peji rako rekunomhara rakakodzera kuboka remazwi akakosha uye rine hukama nezviri mushambadziro yako. Peji yekumhara ine zvine chekuita nezvemukati ichava nemhando yepamusoro zvibodzwa. Zvisinei, peji yekumhara iyo isina basa kune keyword grouping ichawana yakaderera yemhando zvibodzwa.
Kudzvanya-kuburikidza nechiyero chikamu chevanhu vanodzvanya pane yako ad. Kana vanhu vashanu vadzvanya pane ad, zvino une a 0.5% click-kuburikidza nechiyero. Ichi ndicho chinhu chakakosha pakuona yako Quality Score. Icho zvakare chiratidzo chekuti kushambadzira kwako kwakakodzera sei kune zvinodiwa nemutsvagi.
Kuwedzera yako Quality Score yeAdwords kwakakosha mukubudirira kweAdWords yako mushandirapamwe. Chibodzwa chepamusoro chinogona kuwedzera kuoneka kwead yako uye kuderedza mari yako yemushandirapamwe. Zvisinei, chibodzwa chemhando yakaderera chinogona kukuvadza bhizinesi rako, saka zvakakosha kuti uite yako ad yemukati ive yakakosha sezvinobvira. Kana iwe usina chokwadi nezve nzira yekuvandudza yako Quality Score, unogona kuhaya nyanzvi yekunyora ad kuti akubatsire kunyora ad inoenderana nevateereri vako.
AdWords Quality Score ndiyo metric inoverengerwa neGoogle kuti iongorore mhando yemashambadziro ako. AdWords’ quality score is based on the quality of your ad and keywords. Chibodzwa chemhando yepamusoro chinoturikira kumutengo wakaderera pakudzvanya. Izvi zvinoreva mikana yakawanda yekutendeuka.
CPC or Cost-per-click is the foundation of most Adwords campaigns. Kunyange iyi metric isingapi ruzivo rwakanyanya pachayo, inzvimbo yakanaka yekutanga yekunzwisisa mutengo wemushandirapamwe wako wekushambadzira. Iyo zvakare inzira yakanaka yekuona nhamba yevanhu vanoona kushambadzira kwako. Rudzi urwu rweruzivo runonyanya kubatsira kana uchigadzira yakabudirira yekushambadzira mushandirapamwe ichagara.
Pane nzira dzinoverengeka dzekudzikisa mutengo weAdwords mishandirapamwe. Chekutanga, unogona kushandisa keyword planner, icho chiri chishandiso chemahara chinopihwa neGoogle Ads chikuva. Ichi chishandiso chinokubatsira kuona huwandu hwetraffic izwi rako rauri kuwana, mwero wemakwikwi, uye mutengo-pa-kudzvanya. Iwe unogona kushandisa ruzivo urwu kuita kuti mabhidhi ako awedzere kukwikwidza uye kuderedza mari yako.
Mutengo weAdWords unogona kusiyana zvakanyanya, uye zvinoenderana nezvakawanda, kusanganisira makwikwi, tsvaga vhoriyamu, uye chinzvimbo. Huwandu hwemazwi akakosha aunosarudza hunogonawo kukanganisa bhajeti yako. Iwe unofanirwa kuvavarira bhajeti iri mukati mezvaunogona. Zvisinei, zvakakosha kuti uzive kuti AdWords mitengo inogona kukwira kana ukasarudza mazwi makuru anokwikwidza zvakanyanya..
Imwe nzira yekucheka mutengo weAdWords ndeye kuhaya freelancer. Mutengo wekuhaya freelancer pabasa iri unogona kubva $100 ku $150 paawa. Asi a freelancer akanaka anogona kukuchengetedza mari yakawanda nekunzvenga kusashanda kwekushandisa ad.
Imwe nzira yekudzikisa mutengo weAdwords ndeye kushandisa mari-per-acquisition. Nepo CPA inodhura kupfuura mwero advertising, zvichiri kubatsira. Kana ukashandisa CPA, unogona kugadzirisa mutengo wako wega wega kuti uchengetedze bhajeti yako mukati mekuwana kwako. Izvi zvinokupawo pfungwa yekuti marii yauri kushandisa pakudzvanya kwega kwega ad.
Conversion rate is an important metric to track in AdWords. Iyo yakakwirira yekutendeuka mwero, iyo yakawanda traffic yauri kutyaira kune yako webhusaiti. Zvisinei, mwero wakaderera wekutendeuka unogona kuverengerwa kune zvikonzero zvishoma zvakasiyana. Kana iwe uri kunanga vatengi mumunda wako, unofanira kuvavarira kuwana a 2.00% kutendeuka rate kana nani. Kana uchikwanisa kuita izvi, iwe uchagadzira akawanda anotungamira uye, mukudzosa, bhizinesi rakawanda.
Chekutanga, iwe unofanirwa kuunganidza ruzivo nezve vatengi vako. Iwe unofanirwa kukwanisa kupa zvemunhu zvinopihwa. Kuita izvi, unogona kushandisa mafomu kana makuki pasaiti yako. Iwe unogona ipapo kushandisa iyi data kugadzira zvinopihwa zvinove zvinoenderana nevatengi vako. Izvi zvichakubatsira iwe kuwedzera shanduko yako.
Chiyero chekushandura chinoenderana nehuwandu hwezvinhu zvinosanganisira indasitiri uye chigadzirwa. Mu e-commerce, semuyenzaniso, chiyero chekushandura chiri 8.7%. Zvichakadaro, AdWords shanduko mwero ndeye 2.35%. Uye kune maindasitiri akaita semari, pamusoro 10% yemitengo yekutendeuka ndeye 5 nguva dzakakwirira kudarika avhareji. Kazhinji, iwe unoda kuvavarira kutendeuka kwehuwandu hunosvika 10%.
Kuti uwedzere kutendeuka kwako, iwe unofanirwa kutarisa kune vatengi vako vakanaka. Kutarisa kune vatengi vakaringana hakungochengetedze mari yako yekushambadzira, asi zvichawedzerawo mikana yako yekubudirira. Vatengi vanogutsikana vanodzokera kunzvimbo yako uye vova vamiriri vemhando. Pamusoro pazvo, iwe unozogona kuwedzera kukosha kwehupenyu hwako hwevatengi.
Kuti uwedzere kutendeuka kwako muAdwords, ita chokwadi chekugadzirisa peji rako rekumhara. Iwe unogona kuita izvi nekuvandudza dhizaini yako yekumhara peji, kunyora kopi inogombedzera uye kunatsa yako danidziro yakanangana. Pamusoro pe, zvichabatsira kuvandudza mwero wako wekushandura kana saiti yako yakagadzirirwa vashandisi venhare. Pamusoro peizvi, iwe unogona zvakare kushandisa remarketing kukurudzira vashanyi vako mukutenga.
