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Paunenge wagadzirira kugadzira kushambadzira kwekambani yako yeSaaS, unogona kunge uchinetseka kuti wotanga sei. Pane zvinhu zvakawanda zvokufunga nezvazvo, kusanganisira mari, keywords, bids, uye kutendeuka kutevera. Kana usina chokwadi pekutangira, verenga gwara redu rekutanga kuAdwords. Izvi zvinokupa iwe ruzivo rwakakosha kuti utange uye kuwana zvakanyanya kubva pamushandirapamwe wako wekushambadzira. Iwe unogonawo kuwana mazano anokosha uye mazano kubva kune vamwe vatengesi veSaaS.
Kuti uwedzere kushanda kwemushandirapamwe wako wekushambadzira, zvakakosha kutarisira mari yeAdwords zvinobudirira. Iwe unogona kudzikisa mutengo weads yako nekuwedzera yako yemhando zvibodzwa. Nokushandisa mazwi asina kunaka, unogona kudzivisa kunanga vateereri vanodhura zvakanyanya uye kukwidziridza mushandirapamwe wako. Mukuwedzera pakuderedza mari, unogona kuvandudza kukosha kwema ads ako. Pazasi pane matipi mashoma ekuwedzera yako Quality Score:
Tarisa yako keyword mutengo mazuva ese. Kuteedzera mutengo weizwi rimwe nerimwe rakakosha kunokubatsira kuchengetedza bhajeti yako yekushambadzira uye kuona mafambiro. Ruzivo urwu rwakanyanya kukosha kana vakwikwidzi vako vari kushandisa mari yakawanda pane iwo akakosha mazwi. Zvakare, ramba uchifunga kuti CPC inogona kuwedzera zvakanyanya kana iwe uri kunanga anokwikwidza mazwi makuru. Chinhu chinonyanya kukosha kuyeuka ndechekuti Adwords mitengo inokwira sezvo makwikwi anowedzera, saka iwe unofanirwa kufunga nezve kukwikwidza kwekiyi izwi rawakasarudza.
Iwe unogona zvakare kutarisa kutendeuka kwako, iyo inokuudza kuti kangani muenzi anoita chimwe chiitiko. Semuyenzaniso, kana mumwe munhu akadzvanya pachiziviso chako uye achinyorera kune yako email runyorwa, AdWords ichagadzira yakasarudzika kodhi iyo ino ping maseva kuti ienderane iyo ruzivo nehuwandu hwekudzvanya pane ad.. Gurai mari iyi yese ne 1,000 kuti uone mutengo wako wese pakutendeuka.
Pane zvakati wandei zvinokanganisa mutengo pakudzvanya, asi kazhinji, iwo anodhura zvakanyanya mazwi muAdWords anobata nemari, maindasitiri anotarisira mazakwatira emari, uye chikamu chezvemari. Mazwi makuru-anodhura muchikamu ichi anowanzo kudhura kupfuura mamwe mazwi makuru, saka kana uri kutsvaga kupinda mundima yedzidzo kana kutanga nzvimbo yekurapa, iwe unofanirwa kutarisira kubhadhara yakakwirira CPCs. Iwo epamusoro-anodhura-makiyi mazwi anosanganisira iwo mune zvemari uye dzidzo, saka ita shuwa kuti unonyatsoziva zvauri kuwana usati watanga kushambadza.
Mutengo wako wepamusoro patinya (CPC) ndiyo mari yepamusoro yaunofunga kuti kudzvanya kwakakodzera, kunyange kana zvisiri izvo mutengi wako wepakati anobhadhara. Semuyenzaniso, Google inokurudzira kuseta CPC yako yepamusoro $1. Pamusoro pazvo, unogona kuseta nemaoko CPC yako yakakura, marongero akasiyana kubva kune otomatiki maitiro ekubhidha. Kana usati wamboshandisa AdWords kare, inguva yekutanga.
Nepo tsvakiridzo yemazwi akakosha chikamu chakakosha chekunangisa mazwi, unofanirwa kuigadzirisa nguva nenguva kuti uenderane nekuchinja. Izvi zvinodaro nekuti tsika dzevateereri, maindasitiri, uye misika inotarirwa inogara ichichinja. Nepo keyword research inogona kukubatsira kugadzira ads akakodzera, vakwikwidzi vari kuchinja mazano avo zvakare. Mazwi akakosha ane mazwi maviri kusvika matatu ndiwo akanakisa kubheja. Zvisinei, yeuka kuti hapana mhinduro imwechete yakarurama kana isina kururama. Mazwi akakosha anofanirwa kuve anoenderana nebhizinesi rako uye kune dingindira rekushambadzira kwako uye peji yekumhara.
Paunenge uine yako keyword list, unogona kuedza kushandisa Keyword Planner chishandiso. Unogona kutumira kunze mazwi akakosha, asi muitiro unonetesa. Iwe unogona zvakare kushandisa iyo “Pamusoro pepeji bhidhi” column kuti uwane nhoroondo yepamusoro-peji mabhidhi emashoko ako makuru. Ichi chishandiso chinoshanda paGoogle's Display Network, iyo inoratidza ads padivi pezvakafanana zvirimo. Unogona kuedza keyword planner kuti uwane yakanakisa keyword. Paunenge wawana kiyi izwi raunoda, iwe unogona ipapo kuishandisa mumashambadziro ako eAdwords.
Pakusarudza izwi rakakosha, rangarira chinangwa. Semuyenzaniso, unoda kuti vanhu vadzvanye ads yako nekuti vari kutsvaga mhinduro kudambudziko. Zvisinei, izvi zvinogona kunge zvisiri izvo kana vanhu vachitsvaga kunze kweinjini dzekutsvaga, semuyenzaniso. Vanogona kunge vachingobhurawuza paInternet kana kutsvaga dzidzo. Kusarudza mutsara-match kiyi kiyi inokupa iwe kutonga kwakanyanya pamusoro pekushandisa uye kunanga vatengi chaivo. Iyo zvakare inova nechokwadi chekuti kushambadzira kwako kunongoonekwa kune vatengi vari kutsvaga iwo chaiwo mutsara.
Pakusarudza izwi rakakosha, yeuka kuti haasi ese makiyi mazwi akagadzirwa akaenzana. Nepo vamwe vangaite sevakangwara pakutanga, vamwe havasi. Kutsvaga “wifi password” inoratidza kuti vanhu vari kutsvaga password yewifi, kwete chimwe chigadzirwa kana sevhisi. Semuyenzaniso, mumwe munhu ari kutsvaga password yeWiFi angangove ari kubuda kubva kune mumwe munhu wifi, uye haungade kushambadzira chigadzirwa chako pa wifi yavo!
Iwe unogona kugadzirisa mabhidhi ako paAdwords zvichienderana nemigumisiro yako. Google ine yakavakirwa-mukati ficha iyo ichakubatsira iwe kuona kuti yakawanda sei yekubhadhara pane chaiwo mazwi akakosha. Iwe unogona kushandisa chishandiso ichi kufungidzira CPC uye chinzvimbo kune akasiyana mabhidhi. Mari yauno bhidha inogona zvakare kuenderana nebhajeti yawakaseta yemushandirapamwe wako wekushambadzira. Akanyorwa pazasi mamwe matipi ekugadzirisa yako Adwords mabhidhi kuti uwedzere mhedzisiro yako.
Ziva vateereri vako. Nekushandisa vanhu vanoshambadzira, unogona kunanga vateereri vako zvirinani neAdWords. Semuyenzaniso, unogona kuona maawa ekushanda uye nguva dzekufamba. Zvakare, unogona kuziva kuti vanopedza nguva yakareba sei vari kubasa kana kuti pakutandara. Nokuziva zvinhu izvi, unogona kugadzirisa mabhidhi ako kuratidza mafambiro evateereri vako. Izvi zvinonyanya kubatsira kana uri kunanga vatengi vangango tenga zvigadzirwa nemasevhisi ane chekuita neindasitiri yakati.
Ziva mhando dzevanoshandisa ads dziri kutsvaga. Semuyenzaniso, mushandisi ari kutsvaga 'Bike Shop’ kubva padesktop yavo inogona kunge iri kutsvaga nzvimbo chaiyo. Zvisinei, munhu ari kutsvaga mubvunzo mumwe chete panharembozha yake anogona kunge achitsvaga zvikamu zvebhasikoro pamhepo. Vashambadziri vanoda kusvika kune vafambi vanofanirwa kunanga nharembozha pane desktop kana piritsi. Vazhinji vafambi vari mukutsvaga maitiro uye vanowanzoita kutenga kwavo kwekupedzisira kubva padesktop yavo kana piritsi.
Mazwi akakosha akanyanya kutarisisa kune rako bhizinesi uye chigadzirwa, saka unogona kuita zvekufungidzira paunomisa mabhidhi ako ekutanga, asi iwe unozokwanisa kuzvigadzirisa kana wava nematanho ako. Iwe unogona kutevedzera keyword bhidhi gwara kuti usete ako ekutanga mabhidhi uye woagadzirisa mukati memavhiki mashoma ekutanga mushure mekuita account yako.. Iwe unogona kugadzirisa yako keyword mabhidhi mushure mekuona bhajeti yako uye chinangwa chevateereri.
Zvichienderana nehukuru hwebhajeti yako, iwe unogona kusarudza kuseta mabhidhi ako nemaoko kana kushandisa imwe yemaitiro ega. Pane dzimwe nzira dzinoverengeka dzekukwirisa mabhidhi ako paAdwords, asi iyo Maximize Shanduko zano ndiyo inonyanya kufarirwa. Google inoshandisa muchina kudzidza kugadzira mabhidhi zvichienderana nebhajeti yako yemazuva ese. Zvisinei, iwe unofanirwa kushandisa zano iri chete kana uine bhajeti rakakura uye uchida kuita otomatiki maitiro ekuseta mabhidhi paAdwords.
Iwe unogona kushandisa AdWords shanduko yekutevera kuti uone kuti mangani ekushambadzira ako ari kushandura. Kazhinji, iwe uchaona nhamba yeshanduko pane peji rako rekusimbisa kana iwe uchishandisa iyo yakafanana kodhi kodhi yezvigadzirwa zviviri. Kana tarisiro yakadzvanya pane ese ads mukati mekupedzisira 30 mazuva, ipapo unofanira kukwanisa kupfuudza mari yakafanana mumakodhi maviri ekushandura. Asi huwandu hweshanduko huchasiyana zvichienderana nerudzi rwechirevo chaunoshandisa.
Shanduko haina kuparadzaniswa kune mumwe mutengi, saka zvinokwanisika kushandisa kukosha kwakasiyana kune imwe neimwe. Kazhinji, aya maitiro anoshandiswa kuyera ROI pane yega yega ad campaign. Iwe unogona kutoshandisa maitiro akasiyana-siyana emitengo yakasiyana-siyana uye marudzi ekushandura. Kukosha kwekushandurwa kunofanira kuiswa mundima inoenderana. Zvisinei, iwe ungangoda kushandisa imwechete shanduko kukosha kune ako ese ads kuve nechokwadi chekuti unokwanisa kuyera ROI yeadhi yega yega..
Kana uchimisikidza Webhusaiti kana Call On-Site shanduko, tinya pane Advanced Settings tab. Izvi zvicharatidza Koramu Yakashandurwa Kudzvanya. Iwe unogona zvakare kuona shanduko yedata pamatanho akawanda, kusanganisira Campaign, Ad Group, Ad, uye Keyword. Iwe unogona zvakare kushandisa iyo shanduko yekutevera data kuona kuti ndeapi marudzi emashambadziro anonyanya kushanda pakugadzira shanduko.. Nekutarisa kutendeuka kwako, iwe uchave nemufananidzo chaiwo wekuita kwako ad uye uishandise segwara rekunyora ads mune ramangwana.
Kumisikidza AdWords shanduko yekutevera iri nyore. Nhanho yekutanga kumisa kodhi yako yekutevera. Iwe unogona kutsanangura shanduko kune yega yega ads yako nekuitsanangura inoenderana nerudzi rwechiitwa chakaitwa nemushandisi.. Semuyenzaniso, iwe unogona kusarudza kuteedzera shanduko sekutumira fomu rekutumira kana ebook remahara. Kune Ecommerce nzvimbo, unogona kutsanangura chero kutenga seshanduko. Paunenge uchinge wagadzira kodhi, unogona kutanga kutevera ads ako.
Shanduko yekutevera inosiyana pakati peGoogle Analytics neAdWords. Google Analytics inoshandisa kudzvanya-kwekupedzisira kupihwa uye inopa kiredhiti kutendeuka pakadzvanywa AdWords yekupedzisira. Pane rimwe divi, AdWords attribution inokwereta shanduko kunyangwe uine dzimwe nzira dzekudyidzana nemushandisi vasati vasvika peji rako.. Asi nzira iyi inogona kunge isina kukodzera bhizinesi rako. Saka, iwe unofanirwa kushandisa AdWords shanduko yekutevera kana uine akawanda online ekushambadzira nzira.
