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Kana iwe uri SaaS chigadzirwa kana SaaS kambani, ipapo Adwords inogona kuva nzira yakanaka yekufambisa kukura. Adwords allows you to create ad campaigns for your product or service, uye unogona nyore kugadzira mushandirapamwe mumaminitsi. Unogona kuitumira kuti iongororwe, uye ad yako inogona kurarama mukati memazuva mashoma. Kana iwe unogona kuhaya nyanzvi yePPC agency kuti igadzire kushambadzira kwebhizinesi rako izvo zvinosimudzira kukura. Ivo vanotonyora mahara mazano kwauri.
When you want to target a wide audience, iwe uchada kufunga nezvekiyi izwi rine yakakwirira yekutsvaga vhoriyamu. Izwi rakafara kiyi rinokubatsira kuti uwane kuratidzwa uye kutumira yakawanda traffic kune yako webhusaiti. Zvisinei, ziva kuti injini yekutsvaga haisi nguva dzose yakarurama. Izvi zvinoreva kuti vhoriyamu yekutsvaga yakakwira keyword ichave nemakwikwi akawanda uye nekudaro, bhidhiyo inokurudzirwa inogona kunge iri pamusoro. Ichi ndicho chikonzero zvakakosha kuwana izwi rakakosha risinganyanyi kukwikwidza uye risingazodye yakawanda yebhajeti yako..
Sezvineiwo, kune nzira shoma dzekuwana mazwi makuru ane vhoriyamu yekutsvaga yakakwirira. Chekutanga, unogona kutarisa pamwedzi yekutsvaga mavhoriyamu. Mamwe mazwi akakosha ane spike yakakura muvhoriyamu yekutsvaga kutenderera Gumiguru naZvita. Mimwe mwedzi inogona kunge iine huwandu hwekutsvaga hwakaderera. Izvi zvinoreva kuti iwe unofanirwa kuronga zvemukati mako zvinoenderana mukati megore rose. Imwe nzira yekuwana mazwi akakosha ane yakakwirira yekutsvaga vhoriyamu ndeye kushandisa Google Trends data kana Clickstream data kuona mukurumbira wavo.
Kana iwe uchinge waziva kuti ndeapi mazwi makuru akakwira muvhoriyamu yekutsvaga, unogona kutanga kudziongorora kuti dzine basa here. Iyo yakakwirira yekutsvaga vhoriyamu kiyi ine mukana wepamusoro wekugadzira traffic, nepo izwi rakaderera vhoriyamu rinogamuchira zvishoma traffic. Zvakanaka, mazwi ako akakosha anofanirwa kunangana nemhando dzevanhu vari kutsvaga chako chaicho chigadzirwa kana sevhisi. Nenzira iyi, iwe unogona kuve nechokwadi chekuti ad yako inokwezva vateereri chaivo.
Mukuwedzera kune yakakwirira yekutsvaga volume, iwe unofanirwawo kufunga nezve kukwikwidza kwezwi rinokosha. Mazwi akakosha ane yakaderera vhoriyamu yekutsvaga ari nyore kuisa chinzvimbo uye ane yakaderera makwikwi. Izvi zvakakosha kana iwe uchida kukwezva nhamba huru yevashanyi vatsva. Izvo zvakakoshawo kufunga nezve chokwadi chekuti yakakwirira yekutsvaga vhoriyamu keywords inoda imwe nguva uye simba kuti isvike kumusoro masanji.
Iyo Moz Keyword Explorer chishandiso chikuru chekushandisa kuongorora kukwikwidza kwemazwi akakosha. Iyo yemahara kushandisa uye inouya neMoz Pro suite. Kana iwe uchitsvaga yepamberi keyword yekuongorora chishandiso, iyi inogona kunge iri sarudzo yakakunakira iwe. Inopa intuitive chiratidzo chekuti inokwikwidza sei izwi rakakosha uye inopa mamwe mazwi akakosha. Iyo inoratidzawo domain domain uye chiremera chepeji zvibodzwa zveakakwira-vhoriyamu keywords.
When it comes to keywords on Google Adwords, Broad match ndiyo inogadzika marongero. Izvi zvinokutendera kuti usvike kune vakawanda vateereri vanobvira. Zvisinei, dambudziko nehupamhi match nderekuti haugone kunanga vateereri vako zvakare. Pamusoro pe, inogona kutambisa yakawanda bhajeti yako.
Kuderedza vateereri vako, unogona kushandisa mutsara wezwi. Iyi sarudzo ichakubvumidza iwe kushandisa akawanda akasiyana emazwi ako akakosha, senge mutsauko wepedyo weizwi rako guru kana mutsara unouya pamberi kana mushure memutsara wako. Kuseta uku kunobvisawo mukana wekushambadzwa kwemazwi ekutsvaga asina basa.
Kumwe kufunga kwakakosha kana zvasvika kune kiyi yekufananidza ndeyekuti mangani akasiyana ezwi rako akakosha achaonekwa mumashambadziro. Broad match ndiyo yakasarudzika yekumisikidza paGoogle Adwords uye icharatidza kushambadzira kwako kune yega yega yemutsara wakakosha. Rudzi urwu rwemakiyi ezwi rinoparadza mari yakawanda nekukonzeresa kushambadzira kwemazwi akafanana uye zviperengo zvisirizvo., izvo zvisina kunanga. Broad match zvakare imwe yeanonyanya kufarirwa keyword match settings. Inokupa kusvika kukuru, asi zvinogona kukanganisa kudzvanya-kuburikidza mwero.
Imwe bhenefiti yemutambo wakakura ndeyekuti haina kukwikwidza pane yakamanikana mechi. Broad match keywords zvakare haana kujeka kwazvo, zvinoreva kuti vanogona kusvika kune vanhu vasingade masevhisi ako. Semuyenzaniso, kana iwe uine kambani yedhijitari yekushambadzira yedhijitari, you could rank for the broad match keyword “digital marketing.” This would allow your ads to reach people who are searching for digital marketing videos and software.
Kunzwisisa keyword match kuchakuchengetedza mari uye kukubatsira kufamba mafaera ekubatsira. Broad match keywords haawanzo kunangwa uye ane yakaderera mhando zvibodzwa, asi vanounza huwandu hwepamusoro hwetraffic. Broad match keywords haana kunyanya kutaurwa, asi vanogonawo kuva neCPC yakaderera. Kuti uwane mari yakawanda yebhadha yako, shandisa yakafara match keyword strategy inosanganisa mazwi akanaka nemutsara kana chaiyo match keyword.
Broad match ndiyo yakanakisa sarudzo kana iwe uchida kusvika kune vakawanda vateereri. Izvo hazvitore nguva kumisa uye inogona kuchinjirwa kumashure pasina chero data hiccups. Uyezve, inokupa mukana wakawanda wekusvika kune vateereri vakasiyana.
Cost per click for Adwords ads can vary greatly depending on your industry. Kune akawanda mazwi makuru, iwe uchabhadhara $1 ku $2 nekudzvanya. Zvisinei, MaCPC anogona kunge akakwira zvakanyanya mune mamwe maindasitiri, semabasa emutemo. Semuyenzaniso, mutengo wekudzvanya pane masevhisi emutemo unogona kusvika kusvika $50 nekudzvanya, nepo mutengo wekufamba uye wekugamuchira vaeni wakaderera se $0.30. Zvisinei, zvinogara zvakanaka kuti utore ROI yako muaccount usati waita chirongwa cheAdwords.
Zvevashambadzi, mutengo wekudzvanya kweAdwords unotemwa nerudzi rwechigadzirwa kana sevhisi yaunopa. Kana iwe uchitengesa a $15 e-commerce chigadzirwa, saka hazvingaite zvine musoro kubhadhara $20 nekudzvanya. Zvisinei, kana uri kutengesa a $5,000 service, mutengo wekudzvanya pane ad yako unogona kukwira se $50 nekudzvanya.
Mutengo pane kudzvanya kweAdwords chikamu chemari inogadzirwa kubva pakudzvanya kwega kwega. Inosiyana zvichienderana nerudzi rwechigadzirwa chakashambadzirwa uye chiyero chemakadhi emuparidzi. Kazhinji, iyo inonyanya kukosha chigadzirwa, iyo yakakwira mutengo pakudzvanya. Zvinokwanisika kutaurirana nemutengo wakaderera nemuparidzi wako, kunyanya kana uri kushanda pachibvumirano chenguva refu.
Adwords inobvumidza iwe kushandisa akasiyana mabhidhi mhando, kusanganisira inochinja yekutevera yekutevera uye CPC kubhidha. Chero ipi yekubhidha modhi yaunosarudza zvinoenderana nezvinangwa zvako zvemushandirapamwe. Kushandisa CPC kubhidha kune ako ads kunogona kuwedzera shanduko yako, nepo dynamic conversion tracking inogona kufambisa zvaunofunga.
Mutengo wekudzvanya kweAdwords hauna kugadziriswa, uye mafambiro anochinja nekufamba kwenguva. Iyo yazvino data inowanikwa paSECockpit. Pamafoni efoni, the CPC value is shown in a column called “Average CPC”. Google inoti iyi koramu ndeyechokwadi kupfuura yekare Keyword Tool, saka CPC maitiro anogona kunge akasiyana zvishoma muSECockpit.
Nepo CPC yakakwira zvichireva kuti uri kubhadhara yakawanda pakudzvanya kwese, zvinogona zvakare kureva kuti ad yako haisi kuenderana nevateereri vako uye unofanirwa kushandura yako yekunanga nzira. Zvakasiyana, CPC yakaderera zvinoreva kuti uri kuwana zvakawanda zvekudzvanya bhajeti yako. Zvichienderana nezvinangwa zvekambani yako, unogona kugadzirisa CPC yako zvichibva pane chako chinangwa Return on Investment.
Adwords’ Quality Score is an important factor in determining the placement of your ads and the cost per click (CPC) kuti uchabhadhara. Chibodzwa chepamusoro chinoreva kuti ads ako anogona kukwezva mhando yetraffic uye kutendeuka zvakanaka. Pane zvinhu zvakati kuti zvinokanganisa chibodzwa ichi. Nepo CTR iri imwe yeakanyanya kukosha, kune zvimwe zvakawanda zvekufunga nezvazvo zvakare.
Yako ad yemhando yemhando chiratidzo chewebhusaiti yako uye marudzi emashambadziro auri kuita. Kuve nemhando yepamusoro mamakisi zvinoreva kuti kushambadzira kwako kwakakosha uye kunobatsira kune vateereri vako. Kuwedzera yako yemhando zvibodzwa kuchakubatsira iwe kuwedzera ad yako chinzvimbo.
Shambadziro dzine zvibodzwa zvemhando yepamusoro dzicharatidzwa pamusoro pamapeji einjini yekutsvaga. Pamusoro pe, chibodzwa chemhando yepamusoro chinogona kutungamira kune yakakwirira ad chinzvimbo, kuita kuti ad yako ionekwe kune vateereri vako vavanoda. Izvi zvinogona kutungamira kumutengo wakaderera pakudzvanya uye kubudirira kwemushandirapamwe wepamusoro.
Kukwirisa ad's Quality Score, ita shuwa kuti kopi yako inoenderana neako keywords. Ad kopi isina basa inogona kuonekwa seinorasisa vashandisi. Zvakanaka, iyo ad kopi inofanirwa kuve yakakosha uye inobata, pasina kurasika kure kure negwara. Pamusoro pe, inofanira kunge yakakomberedzwa nemashoko akakodzera anofanana nemashoko makuru. Nekuita izvi, iwe unozogona kuve nechokwadi chekuti ad inowana zvakanyanya kudzvanya zvinogoneka.
Yako ad's Quality Score ndechimwe chezvinhu zvakakosha pakuona kuiswa kweshambadzo yako pamibairo yekutsvaga.. Kuyera uku kunobva pane zvakati wandei, kusanganisira zvinyorwa zve ad yako, keyword fit, uye kukosha kwepeji yekumhara. Kana ad yako ikagamuchira yakakwira Quality Score, inofanira kuoneka papeji rechipiri kana rechitatu rezvawanikwa.
Mapeji ekumhara anoitawo basa rakakosha mukushandurwa. Peji yekumhara iyo isina nzvimbo chena uye yakabatikana zvakanyanya nemavara ingangotungamira kune vashanyi kusiya peji. Kuvandudza kutendeuka mitengo, peji rako rekumhara rinofanira kuva pfupi, laser-yakatarisana, uye pasina zvinotsausa zvakawanda.
