Email info@onmascout.de
Phone: +49 8231 9595990
Kana iwe uri mubhizinesi rekuhaya mainjiniya, a landing page and Adwords campaign are two great ways to get new applicants. Pamusoro peiyo keyword pachayo, ita shuwa kuti rudzi rwemachisi rwakakodzera. Kuti uone kuti vateereri vako vari kutsvagei, ita saiti yekutsvaga uye Google Analytics. Zvishandiso izvi zvinokutendera kuti uwane mazwi akakosha ari kutsvagwa nevashanyi vako. Zvadaro, shandisa aya mazwi akakosha mumushandirapamwe wako weAdWords kukwezva vanyoreri vatsva.
Remarketing with Adwords is a powerful marketing tool that can help you remarket to customers who have previously visited your website. Iyo remarketing tag ikodhi yaunowedzera kune yako webhusaiti kuti ubvumire adwords kunanga vashanyi vako vane zvakafanana ads.. Kazhinji, iyi kodhi inowedzerwa kune yepasi pewebhusaiti uye inobvumidza iwe kunanga vanhu vakashanyira yako saiti. Iwe unofanirwa kuisa iyi kodhi pane yega peji rewebhu raunoda kutengesa zvakare.
Kutengesa zvakare neAdwords inzira ine simba yekusvika kune vakapfuura vashanyi kune webhusaiti yako uye kuvadzosera kuwebhusaiti yako.. Iyi nzira inokubvumira kuti utumire ads akakodzera kune vashanyi vekare, izvo zvichavadzosa kune webhusaiti yako. Izvi zvinokutendera kuti uchinje vashanyi vekare ava kuita zvekutengesa uye zvinotungamira. Uyezve, inokubvumira kuti utarise mapoka evateereri chaiwo. Iwe unogona kudzidza zvakawanda nezve kushambadzira zvakare neAdwords mune iyi infographic kubva kuGoogle.
Kushandisa kushambadzira zvakare neAdWords kunoshanda kana iwe uchida kunanga kune chaivo vateereri. Nezvekutengesa ficha, unogona kunanga vateereri vako zvichienderana nemaitiro avo uye zvavanoda. Semuyenzaniso, unogona kunanga vanhu vanga vachitsvaga peya yeshangu dzepamutemo nepo mumwe munhu achitsvaga shangu dzenguva dzose acharatidzwa chiziviso cheshangu dzenguva dzose.. Aya macampaign ekushambadzira anowanzo kuve nemazinga ekushandura epamusoro, zvinoreva kuti ROI yakakwirira.
If you want your advertising to get the attention of the right audience, unofanira kushandisa negative keywords. Nenzira iyi, unogona kuona kuti ads yako haisi kuratidzwa kutsvaga zvisina basa. Iyo inzira yakanaka yekuwedzera kudzoka kwako pakudyara (ROI) uye kuderedza kutambisa ad mari. Heano mamwe matipi ekuita zvakanyanya zvisina kunaka mazwi makuru. Unogonawo kuona vhidhiyo iyi kuti ungaishandisa sei. Vhidhiyo iyi icharatidza mawaniro nekushandisa mazwi asina kunaka.
Chinhu chekutanga chaunofanirwa kuita kutsvaga izvo zvinotsvakwa nevanhu pasaiti yako, uye wedzera mazwi asina kunaka kune iyi mibvunzo. Iwe unogona kuita izvi nekushandisa Analytics uye AdWords. Kana uchinge wava nemazwi akaipa aya, unogona kuvaisa muAdWords Editor seyakafara match negative keywords. Iwe unogona zvakare kuwedzera mazwi asina kunaka kune chaiwo ad mapoka. Ita shuwa kuti unoshandisa mutsara wemhando yemhando paunenge uchiwedzera mazwi asina kunaka kumushandirapamwe wako.
Iwe unofanirwawo kusanganisira kuwanda kwekusiyana kwemazwi ako asina kunaka. Zviperengo zvisirizvo zvatekeshera mumibvunzo yekutsvaga, saka kusanganisira akawanda mavhezheni emazwi ako asina kunaka anovimbisa runyorwa rwakanyanya. Nekushandisa mazwi asina kunaka paboka rako rekushambadza, iwe uchakwanisa kuvandudza CTR yako (click-kuburikidza nechiyero). Izvi zvinogona kutungamira kune zvirinani ad zvinzvimbo uye yakaderera mutengo pakudzvanya. Zvisinei, iwe unofanirwa kushandisa chete mazwi asina kunaka kana akakodzera kune niche yako.
Kushandisa mazwi asina kunaka inzira yekushanda. Kunyange ichigona kuwedzera ROI yako, haisi yemahara. Nepo maitiro ekushandisa akashata keywords mumushandirapamwe wako weAdwords anogona kutora nguva, zvakakodzera. Ichavandudzawo kushambadzira kwako uye kuwedzera yako ROAS uye CTR. Usakanganwa kutarisa mishandirapamwe yako vhiki nevhiki! Iwe unofanirwa kutarisa mishandirapamwe yako svondo rega rega uye nekuwedzera mazwi matsva asina kunaka pese paunoawana.
Mushure mekuwedzera mazwi asina kunaka kumushandirapamwe wako wekushambadzira, iwe unofanirwawo kutarisa yako yekutsvaga mazwi tebhu. Iyi tebhu inokupa rumwe ruzivo rwezviri kutsvagwa nevanhu. Aya mazwi akakosha anogona kushandiswa pamwe chete neasina kunaka mazwi kuti uwane kunyange yakakwira yekutsvaga masanji. Iwe unogona kuwedzera kutsvaga kwakabatana kune ako asina kunaka keywords. Idzi inzira huru yekunongedza vateereri chaivo vebhizinesi rako. Kana iwe uchida kubudirira muAdwords, usakanganwa kushandisa mazwi asina kunaka.
There are many bidding options for Adwords campaigns. Manual kubhidha yakanakira vashambadziri vane bhajeti shoma vanoda kukwidziridza kuratidzwa kwemhando yavo uye kutarisa kushanduko.. Target kubhidha isarudzo yakanaka kune vashambadziri vanoda kuwedzera traffic yavo uye ruzivo rwemhando. Iyo yakaderera yerudzi urwu rwekubhidha zano ndechekuti inogona kutora nguva uye haina kunyatso shanda sekuita otomatiki kubhidha.. Zvakadaro, ichiri sarudzo yakanaka kune vashambadziri vari kutsvaga kuwedzera kuratidzwa kwemhando uye kuwedzera shanduko.
Kubhidhira nemaoko kunosanganisira kugadzirisa mabhidhi pamaoko kana kuseta mabhidhi akawanda. Iyi nzira inoshandiswa zvakanyanya neshanduko yekutevera uye inopa yakakwira ROI. Zvisinei, zvinoda kuti mushandisi aite sarudzo dzega. Kubhidha nemaoko kunogona kusashanda sedzimwe sarudzo dzebhidhiri, saka iva nechokwadi chekuverenga mitemo nemamiriro ezvinhu usati wasarudza nzira iyi. Kana uchinge wasarudza sarudzo inokodzera iwe zvakanyanya, unogona kubva watanga kushandisa akasiyana mabhidhi sarudzo dzeAdwords.
Google inopa akati wandei mabhidha sarudzo dzeAdwords. Iyo yakasarudzika nzira inozivikanwa seBroad Match. Iyi nzira inoratidza kushambadzira kwako kune vanhu vari kutsvaga kiyi izwi rawakasarudza. Inoratidzawo ma adverts anoenderana nemazwi anoreva zvakafanana nekutsvaga kwakabatana. Isarudzo yakanaka kune yakaderera-mutengo kushambadzira, asi zvinogona kukudyira mari yakawanda. Iwe unogona zvakare kusarudza kubhidha pamazita emhando, izvo zviri izvo zvine zita rekambani yako kana rakasiyana zita rechigadzirwa rakanamirwa kwavari. Vatengesi vazhinji vanopokana kana vachifanira kubhidha pamatemu aya, sezvo kubhidha pamashoko ega kunowanzoonekwa sekutambisa mari.
Automated bhidhi ndiyo nzira inoshanda kwazvo yekugadzirisa mabhidhi. Chakanakira sarudzo iyi ndechekuti iwe unogona kukwirisa mishandirapamwe yako kuti ibudise nhamba yepamusoro yekudzvanya. Kubhidha nemaoko kunotora nguva yakawanda uye kunoda kuti ugare uchigadzirisa. Manual bhidhiri inobvumira kutonga kukuru uye kugadzirisa mabhidhi ako, uye inobvumira kushandiswa kwevateereri chaivo, nzvimbo, uye Zvirongwa zveZuva neAwa. Kazhinji, pane 3 mabhidha esarudzo dzeGoogle ads: Manual kubhidha uye otomatiki kubhidha.
One of the most effective ways to promote a website is with Adwords. Chirongwa ichi chinokutendera kuti usvike kune vakawanda vateereri varipo pawebhu. Zvisinei, bhajeti yeAdwords inogona kuve yakaoma. Unofanira kutanga wanzwisisa kuti zvinoshanda sei. Zvichienderana nezvinangwa zvebhizinesi rako, unogona kushandisa imwe mari pakudzvanya kwega kwega kana fungidziro. Nenzira iyi, unogona kuva nechokwadi chekuti kushambadzira kwako kuchawana kuratidzwa kwaanofanirwa.
Chimwe chezvinhu zvinonyanya kukosha kufunga kana bhajeti yeAdwords ndeyekuchengeta mundangariro ROI. Kana mushandirapamwe wako wakaganhurirwa nebhajeti yako, unozopedzisira usingawane kudzvanya kwakawanda sezvaungade. Iwe unofanirwa kumirira kusvika wava nemari yakawanda usati wawedzera kushambadzira kwako. Zvakare, usakanganwa kuramba wakatarira maitiro. Semuyenzaniso, kana uine chigadzirwa chiri kutengesa zvakanaka, iwe unokwanisa kuwana kutengesa pane mamwe mazuva kana nguva.
Iwe unofanirwawo kunzwisisa kuti bhajeti yako ichaenda chete kusvika zvino. Kana uri kunanga vateereri vadiki, bhajeti yako inogona kukurumidza kunyangarika. Panyaya iyi, iwe uchada kudzikisa mabhidhi ako kuti uwane mamwe mabhatani uye CPAs. Zvisinei, izvi zvinoderedza yako avhareji chinzvimbo pane yekutsvaga injini mhinduro. Izvi zvakanaka nekuti shanduko yenzvimbo inogona kureva shanduko yemitengo yekutendeuka. Kana iwe uri kushandisa mari yakawanda paAdwords, inogona kubhadhara pakupedzisira.
Nepo vatengesi vakawanda vane ruzivo vachiri kuvimba neGoogle senzira yakakosha, vashambadziri vari kutendeukira kune mamwe mapuratifomu akadai seFacebook ne Instagram kuti vasvike kune vatengi vatsva. Makwikwi anotyisa, asi iwe ucharamba uchikwanisa kukwikwidzana nevakomana vakuru. Saka, kiyi ndeyekutsvaga mazwi akakosha uye kushandisa mari yako nehungwaru. Paunenge uchironga bhajeti yako, usakanganwa kutarisa zvakasiyana-siyana zvemushandirapamwe wako.
Paunenge uchironga bhajeti yako yezuva nezuva, ita chokwadi chekuisa muganho wemari yaunoshandisa paGoogle advertising. Adwords will display a “Limited by Budget” status message on your campaign’s status page. Pedyo nemeseji iyi, iwe uchaona bar graph icon. Pedyo nayo, iwe uchaona zuva nezuva uye account bhajeti rawakapa kune iyi mushandirapamwe. Zvadaro, unogona kugadzirisa bhajeti yako sezvinodiwa.
