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Phone: +49 8231 9595990
Kana iwe uri mutsva kuAdwords, usanyanya kubatikana muzvinhu zvakaomarara. Zvichengetedze zviri nyore nekuita hushoma hunobvumirwa nepuratifomu. Uyezve, yeuka kuti AdWords inoda nguva uye moyo murefu. Kana usina chokwadi pekutangira, heano mamwe matipi ekuti utange:
Nepo keyword research yeAdwords inotora nguva, inhanho yekutanga inodiwa kuenda kumushandirapamwe unobudirira. Kutsvaga kwemazwi asina kunaka kunogona kukubhadhara zviuru zvemadhora mukutengesa kwakarasika. Sezvineiwo, kune akati wandei akapusa nzira dzekunatsiridza yako kiyi yekutsvagisa. Heano mamwe matipi ekuti utange:
Shandisa Keyword Planner. Ichi chishandiso chinokuudza kuti ingani traffic iro rimwe kiyi izwi rinowana mwedzi wega wega. Kana traffic spikes munguva yezhizha, iwe uchada kunanga aya mazwi makuru. Zvakare, shandisa Keyword Planner kuti uwane ane hukama mazwi anoenderana nezvipingaidzo zvako. Iwe unogona kunyange kutarisa mumazana emazwi akakosha uchishandisa chishandiso ichi. Paunenge wadzikisa rondedzero yako, sarudza dzinonyanya kukosha. Ita shuwa yekutarisa yako keyword kukwikwidza, sezvo zvichigona kupesvedzera kubudirira kwedanidziro yako.
Usashandise mazwi akafanana mwedzi wega wega. Iwe ucharasikirwa nemari kana ukasarudza mazwi makuru anonyanya kukwikwidza. Mazita emuswe marefu akanakira mablog ezvinyorwa, asi dzinofanira kuramba dzichikura mukuzivikanwa mwedzi nemwedzi. Tichavhara mazwi akakosha emuswe mune inotevera post. Imwe nzira yekutarisa kufarirwa kwezwi rakakosha ndeye kushandisa Google Trends. Kana pasina data pamusoro pekuzivikanwa kweimwe kiyi kiyi, haugone kuishandisa muAdwords.
Keyword research chikamu chakakosha che organic search marketing. Idanho rakakosha muhurongwa hwako, sezvo ichipa nzwisiso yezvaunofarira zvevateereri vako. Iwe unogona ipapo kushandisa ruzivo rwaunowana kubva kutsvagurudzo iyi kunatsa zvirimo zvako uye SEO zano. Mhedzisiro ichave yakakwira huwandu hwe organic traffic uye brand kuziva. Iwo akabudirira kwazvo SEO mishandirapamwe anotanga nekiyi yekutsvaga mazwi uye kugadzira zvemukati. Kana zvemukati newebhusaiti zvaburitswa, yako SEO kuedza kuchagadziridzwa kune akakosha mazwi awakaona.
Kune marudzi maviri emaitiro ekubhidha muAdwords: manual uye yakawedzerwa. Manual CPC ine chinangwa chekutyaira mhando traffic uye kuve nechokwadi chepamusoro-kuburikidza nechiyero. Enhanced CPC inotarisa pakuwedzera kudzvanya-kuburikidza nemitengo uchidzivirira kubva kune kutambisa mari. Ese manyorerwo uye akakwenenzverwa CPC mazano anotora nguva. Nepo CPC yemanyorero inogadzira nhamba yepamusoro yekudzvanya, yakakwidziridzwa CPC yakanakira kuwedzera ruzivo rwemhando uye kuunganidza data rekushandura mune ramangwana.
Cost-per-click (CPC) ndiyo inonyanya kufarirwa nzira yeAdwords. Inowanzo shandiswa kumishandirapamwe inonangana nevateereri vadiki uye isingade huwandu hukuru hwetraffic. Iyo mutengo-per-mille yekubhidha nzira inobatsira kune ese ari maviri marudzi emishandirapamwe nekuti inopa manzwisisiro muhuwandu hwezvinoonekwa.. Iyi data yakakosha mumishandirapamwe yekushambadzira kwenguva refu. Kana bhajeti yako yakaoma, funga nezve CPC yemanyorero nzira yekubhidha.
Kubhidha modhi yeAdwords ihurongwa hwakaoma hunoshandisa akati wandei matekiniki ekugonesa ad campaigns.. Zvichienderana nezvinangwa zvemushandirapamwe wako, iwe unogona kuseta yakanyanya bhidhi yezwi rakakosha kana kugadzirisa nemaoko bhidhi zvichienderana nehuwandu hwekushandurwa uye kutengesa.. Kune vashandisi vepamusoro, dynamic bidha inogona kushandiswa kuteedzera shanduko uye kugadzirisa iyo bhidhi zvinoenderana. Mushandirapamwe unobudirira unozowedzera kubhidhati kana chinangwa chedanidziro chaitwa.
Manual bhidhiri inogona kushandiswa kunyatso-tune ad kunanga. Manual kubhidha inogona kushandiswa kune ad mapoka uye ega mazwi akakosha. Manual CPC kubhidha yakanyatsokodzera kumishandirapamwe yekutanga uye kuunganidza data. Nokushandisa zano iri, unobhadhara chete kana ad yadzvanywa. Manual CPC kubhidha inokutendera kuti utore mabhidhi ako wega kuti uwane mhedzisiro yakanaka. Iwe unogona zvakare kusarudza kuseta yakanyanya CPC kuti uwedzere kutonga pamushandirapamwe wako.
Chidzidzo chakaburitswa neWordStream paavhareji yekudzvanya-kuburikidza nechiyero (CTR) yeAdWords campaigns yakaona kuti yakabva 0.35% ku 1.91%. Chidzidzo chacho chakaratidzawo zvinhu zvinowedzera kana kuderedza CTR, kusanganisira nhamba yekudzvanya pane ad, mutengo pakudzvanya (CPC), uye mutengo pachiito (CPA).
Nepo yakakwirira CTR inoreva maratidziro akakwirira, izvi hazvireve kuti ad campaign iri kushanda nemazvo. Kushandisa mazwi asina kunaka kunogona kuita mari uye kusatendeutsa. Iwo mashambadziro anofanirwa kuyedzwa mune ese masikirwo azvo kuti ave nechokwadi chekuti akakodzera kune vakatarisirwa vateereri sezvinobvira. Kunze kwekutsvaga kwemazwi makuru, ad yemukati inofanirwawo kuvandudzwa kuti ikwidze CTR. Heano mamwe matipi ekuvandudza CTR yako:
Chekutanga, sarudza rudzi rwewebhusaiti yauri kuita. Semuyenzaniso, eCommerce mawebhusaiti achave neCTR yakaderera pane inotungamira chizvarwa masaiti. Kune eCommerce mawebhusaiti, mishandirapamwe yemuno inogona kuwedzera CTR, sezvo vatengi vanovimba nemabhizimisi emunharaunda. Nepo zvinyorwa uye kushambadzira kwemifananidzo hazvisi izvo zvinonyengetedza kune inotungamira chizvarwa mawebhusaiti, ane ruzivo uye anomanikidza ads anogona kubatsira kutyaira muoni kuda kuziva. Izvi zvinozopedzisira zvatungamira pakudzvanya-kuburikidza. Zvisinei, CTR inoenderana nezvimwe zvinhu, kusanganisira rudzi rwekupa uye network.
Kuwedzera CTR chinhu chakakosha chekubhadhara-per-click advertising. A high CTR inobata zvakananga mutengo pane kudzvanya, iyo inosarudza zvibodzwa zvemhando. The click-through rate inoverengerwa nekupatsanura nhamba yezvaonekwa nenhamba yekudzvanya. Kana CTR yako iri pamusoro pezvishanu muzana, zvinoreva kuti chikamu chikuru chevanhu vanoona ads yako vanovadzvanya. Chero bedzi izvi zviri izvo, zvakakodzera kukwiridzira yako pay-per-click ads kune yakakwira CTR.
MuAdwords, mazwi akakosha mazwi kana mitsara inodzivirira kushambadza kwako kuoneka kana mushandisi achitsvaga. Iwe unogadzira mazwi asina kunaka nekuwedzera minus sign pamberi peizwi kana chirevo. Iwe unogona kushandisa chero izwi kana chirevo sechinhu chisina kunaka kiyi, zvakadai se 'ninja air fryer'. Izwi rakashata rakakosha rinogona kuve rakafara kana rakananga sezvaunoda. Hedzino dzimwe nzira dzekushandisa zvisina kunaka mazwi muAdwords mishandirapamwe.
The default negative keyword match type is negative wide match. Izvi zvinoreva kuti mazwi makuru asina kunaka haaratidze kumibvunzo ine mazwi asina kunaka. Kana iwe uchingove nematemu mashoma asina kunaka mumubvunzo wako, ads ako haaratidzike. Izvi zvinoreva kuti iwe uchakwanisa kugadzira mishandirapamwe nekukurumidza nekusarudza isina kunaka yakafara match keywords. Asi iwe unofanirwa kungwarira kana uchisarudza isina kunaka yakafara match keywords. Iwe hausi kuda kunamatira pamushandirapamwe usina chero kutengesa.
Iwe unogona kushandisa mazwi asina kunaka padanho reboka rekushambadzira kuchengetedza kushambadzira kwako kubva kumatemu egeneric. Nenzira iyi, unozogona kuvharira chero kutsvaga kusingashande kuboka rako rekushambadza. Iri zano rinonyanya kubatsira kana iwe uchida kurambidza mamwe mapoka ekushambadzira. Iro izwi rakashata rinozongove iro rekusarudzika risingafadzi keyword kune ramangwana ad mapoka. Ingova nechokwadi chekutarisa webhusaiti yeGoogle uye mapoka ekushambadzira kune chero kusanzwisisika.
Rwendo rwako rwekushandisa mazwi asina kunaka runotanga nekutsvaga mazwi asina basa kune bhizinesi rako. Kana wangoziva mazwi makuru aya, iwe unofanirwa kushandisa tebhu yematemu ekutsvaga kutsvaga zvakadzama mibvunzo yekutsvaga iwo mazwi akakosha. Wongorora chirevo ichi nguva nenguva kuti uone kuti kushambadzira kwako hakusi kutambisa nguva yako yakakosha nemari pamashoko asina basa.. Rangarira, haufe wakaita kutengesa kana iwe usingatarise vanhu chaivo! Kana iwe usingashandisi mazwi asina kunaka muAdwords, iwe unozopedzisira uine stale ad campaign.
Kana iwe uri kufunga nezve kuita zvekushambadzira mishandirapamwe muAdWords yako mushandirapamwe, iwe uchada kunanga mapoka chaiwo evanhu. Mapoka aya ari kutotsvaga padandemutande, asi unogona kuwedzera kana kusabvisa mapoka iwayo. Kana iwe uri kunanga chaiwo demographics, iwe uchada kuvasarudza usati watanga kuvaka mushandirapamwe wako. Kushandisa Google's Audience Manager kuchakubatsira kuona kuti ndeapi mapoka ekunongedza uye kuti ruzivo rwakawanda sei rwavanarwo nezvako.
Kuti uwane vateereri vakakodzera, iwe unofanirwa kutanga waona nzvimbo yewebhusaiti yako uye mutauro. Kana chinangwa chako chevateereri chiri muUnited States, ipapo kuvanangidzira nemutauro wekuUS kuchave kusashanda. Nemamwe mashoko, kana webhusaiti yako ine vatengi veko chete, unofanira kunanga vanhu vari munharaunda yako. Semuyenzaniso, kana uri plumber yemuno, haufanirwe kunanga vanhu vanogara muUSA.
Kana uchitarisa vateereri vako neAdwords, unogona kushandisa vateereri vakafanana kana kushambadza patsva kuti usvike vanhu vanogovana zvavanofarira uye maitiro. Pamusoro pe, unogona kugadzira vateereri vetsika nekuwedzera mazwi akakosha, URLs, uye mapurogiramu kune vateereri vako runyorwa. Iyi inzira yakanaka yekunongedza zvikamu zvevateereri. Izvi zvinokutendera kuti usvike kune vanhu vakatotora danho chairo pawebhusaiti yako. Pakupedzisira, kiyi yekunangisa vateereri vanobudirira kunzwisisa izvo zvinoita kuti mumwe munhu adzvanye pashambadziro yako.
Nhanho yekutanga mukugadzira yakabudirira Adwords mushandirapamwe kunanga vateereri vako. Adwords’ vateereri vakananga maficha anogona kukubatsira kunanga vanhu vakaratidza kufarira zvigadzirwa kana masevhisi ako. Izvi zvichavandudza mashandiro emushandirapamwe wako, uku uchidzikisa kushambadzira kwako kushandisa pane zvisingafadze bhora remaziso. Iwe unogona zvakare kunanga vanhu vakashanyira webhusaiti yako kana app. Izvi zvichakubatsira iwe kunanga vateereri vako uye kugadzirisa yako yekubhidha nzira.
