Email info@onmascout.de
Phone: +49 8231 9595990
Kuvhura zvakavanzika zveAdWords, iwe unofanirwa kudzidza kuti system inoshanda sei. Kiyi yekubata sisitimu ndeyekunzwisisa kuti AdRank inoverengerwa sei. Ads ane yepamusoro AdRank ari pamusoro peji, nepo avo vane yakaderera AdRank vachiwana nzvimbo dzepasi. MuAdWords, nzira iyi inonzi muteresi. Mazhinji bvunzo certification anovhara iyi musoro. Asi usati watanga kubhidha, iwe unofanirwa kudzidza maitiro ekuongorora yako Hunhu chibodzwa uye kuona kana ad yako inoenderana nevateereri vako.
Kushandisa chishandiso chemahara senge Ahrefs inzira yakanaka yekuziva mazwi makuru ari kushandiswa nevakwikwidzi vako. Ichi chishandiso chinokuita kuti utsvage mazana emadomasi akasiyana uye uwane mazano emazwi akakosha. Aya mazano anoratidzwa mukudzika kwehurongwa hwekuoma. Kana iwe uchangotanga neAdwords, zvingave zvakaoma kuwana mazwi akakosha ekunongedza. Sezvineiwo, kune akawanda emahara keyword maturusi ekukubatsira iwe kutsvaga makiyi ebhizinesi rako.
Sezvakaita chero mushandirapamwe wekushambadzira, keyword research yakakosha. Kuziva kuti ndeapi mazwi akakosha anoshandiswa nevateereri inhanho yekutanga kumushandirapamwe unobudirira. Mazwi akakosha ane mavhoriyamu ekutsvaga akakwirira ndiwo akanakisa sarudzo dzekutsvaga ad. Huwandu hwekutsvaga kwezwi rega rega rekiyi hunotungamira yako yekushambadzira zano uye nekukubatsira iwe kuwana zvakanyanya kuratidzwa. Pamusoro pe, iwe uchadzidza kuti ndeapi mazwi akakosha asiri kukwikwidza uye ndeapi anozowana iwe chinzvimbo chepamusoro muSERP.
Mushure mekutsvaga vateereri vako, unogona kutanga kunyora zvemukati zvichibva pane izvo zvakatsvaga. Kunyangwe iwe uri kunyora nezve kuvhiyiwa kwemusana kana bhurogi rekufamba, iwe uchada kutarisa pamashoko akakosha anoenderana nevateereri vako. Mazwi akakosha anowanzo tsvagwa nevanhu anozowedzera mikana yako yekusvika paari. Nokushandisa mazwi akakosha, iwe uchawana yakakwirira yekutendeuka uye kuwedzera huwandu hwevashanyi kune yako saiti. Kana uri kuyedza kusvika kune vezvekurapa, funga kutarisa kune-refu-muswe keywords pane yakafara mazwi. Vanomiririra chikamu chikuru che organic traffic uye vanokwikwidza zvakanyanya.
Imwe nzira yekuita keyword research ndeyekunyudza iwe mu niche yako. Izvi zvinokutendera kuti uone mibvunzo inobvunzwa nevateereri vako. Kuziva zvavari kutsvaga kwakakosha kubata pfungwa dzavo. Shandisa Word Tracker kuona izvo vateereri vako vanoda uye shandisa iyo ruzivo kunyora zvinyorwa zvitsva. Kana wawana mazwi ako makuru, unenge uine nyaya dzisingaperi dzekunyora! Iwe unogona zvakare kushandisa tsvakiridzo yako kugadzira zvinyorwa zvitsva, kusanganisira iyo inopindura mibvunzo iyi.
Nhanho inotevera mukutsvagisa mazwi eAdwords ndeyekuunganidza zviwanikwa zvakakodzera. EBSCOhost, semuyenzaniso, chinhu chakanakisa. Imba ine zvinyorwa zvinopfuura mamiriyoni mana, uye maturusi ayo ekutsvaga anogona kukubatsira kuona mazwi makuru achashandiswa nevanhu pakutsvaga zvigadzirwa kana masevhisi ako. Ita shuwa kuti uri kutsvaga nema quotation mamaki kana asterisks kana iwe uchida kutsvaga akawanda mafomu ezwi rimwechete.. Iwe unofanirwawo kushandisa makotesheni akatenderedza mazwi ako akakosha kuti uve nechokwadi chekuti mazwi ako ekutsvaga akakodzera sezvinobvira.
Iwe wakamboona ads anoti anowedzera ROAS. Asi ndeipi nzira yakanakisa yekuwedzera ROAS pasina kuwedzera bhajeti yako? Iwe unogona kushandisa otomatiki kubhidha zano reAdwords. Inogona kukupa mupendero pamusoro pevakwikwidzi vako. Google inokuratidza ads kana vakwikwidzi vako vasingaratidzi. Iwe unogona ipapo kugadzirisa bhidhi yako zvichienderana neruzivo irworwo. Iyi nzira inogona kuomera vashandisi vatsva, asi zvakakodzera kuedza.
Iwe unogona zvakare kushandisa Enhanced CPC bhidhi mhando kuwedzera mukana wako wekutendeuka. Iyi nzira inozosimudza kana kudzikisa mabheti ako zvichibva pane yako CTR yaunoda, CVR, uye CPA. Kana uine CTR yakakwirira uye uchida kuwana mamwe mabhatani, unogona kushandisa iyo Maximize Shanduko sarudzo. Iyi bhidhiti nzira inogona kushandiswa nezvose zviri zviviri kutsvaga uye kuratidza network. Zvisinei, inogona kushanda zvakanyanya kana chinangwa chako chiri chekuwedzera shanduko yako.
Uyezve, iwe unogona zvakare kushandisa Target Impression Share (TIS) nzira yekudzikamisa kuita kwedanidziro yako. Iyi nzira inobatsira mukuwedzera kuwanda kwekutendeuka, uchichengetedza kushandisa mari yakawandisa. Zvisinei, hazvikurudzirwe kune portfolios. Inonyatsokodzera mawebhusaiti ane mabhajeti akakwira, sezvo zvichizokubatsira kuchengetedza nguva nekuita otomatiki mabhidhi. Iyo yakanaka yekubhidha zano yakakosha kuwedzera ROI.
Nzira yekubhidha inogona kuve yakapusa sekugadzirisa bhajeti uye kushandisa keyword level bhidhi kutyaira kwakawanda kudzvanya uye zvinoonekwa.. Unogona kushandisa Target Kutsvaga Peji Nzvimbo (TSP) kubhidha nzira yekuwedzera brand kuziva. Asi, hapana imwe nzira yekubhidha inoshanda kekutanga. Iwe unofanirwa kuyedza akati wandei nzira usati wagadzirisa pane imwe inoshanda zvakanyanya. Besides, iwe unofanirwa kugara uchitarisa maitiro ako metrics, senge shanduko, CTR, uye mutengo pakutendeuka. Zvadaro, unogona kuona kuti imarii yauchawana kubva kune yako ad kushandisa.
Iwe unogona zvakare kushandisa nharembozha kuwedzera shanduko. Kana chigadzirwa kana sevhisi yako iri mobile-hushamwari, unogona kuseta yakaderera bhidhi panharembozha. AdWords inozogadzirisa otomatiki mabhidhi kukwezva vashandisi ava. Zvakare, unogona kuseta bhidhi yako kune yakaderera chiyero chevashandisi vedesktop. Nguva inotevera mutengi angangoshanyira webhusaiti yako, vangangoritenga. Saka, kiyi ndeyekugadzirisa bhidhi yako uye kukwidziridza yako ad campaign!
Paunenge uchimhanyisa mushandirapamwe weAdwords, iwe uchafanirwa kusarudza pakati peStandard Delivery uye Yakawedzera Kuendeswa. Standard Delivery inoparadzira zviratidziro zvakaenzana muzuva rose, nepo Accelerated Delivery inoratidza ad yako kakawanda sezvinobvira kusvikira bhajeti yako yezuva nezuva yapera. Muzviitiko zvose zviri zviviri, uri panjodzi yekusagamuchira zvinoonekwa zvakakwana. Kana bhajeti yako idiki, iwe unogona kushandisa Kukurumidza Kuendeswa kuti udzidze zvakawanda nezve ad yako chinzvimbo uye tinya kuburikidza nereti.
Pane nzira dzinoverengeka dzekugadzirisa nzira yekuendesa kune yako Adwords mushandirapamwe, asi iyo default setting ndeye Standard. Zvisinei, kana uri kushandisa kukurumidza kutumira, unogona kushandisa bhajeti yezuva nezuva ye $10 kuti umhanye danidziro yako. Nepo iyo yekupedzisira sarudzo ingave iri nani sarudzo kune avo vane mashoma mabhajeti, standard delivery inodhura zvakanyanya. Naizvozvo, iwe unofanirwa kunzwisisa mutsauko pakati pezviviri izvi kuitira kuti iwe ugone kuwedzera bhajeti yako mumisika inobatsira kwazvo.
Kushandisa kukurumidza kutumira kungasava sarudzo yakanakisa yemushandirapamwe webhajeti rakaderera. Nepo iyo yakajairwa nzira inoshanda zvirinani kuti uwedzere bhajeti yako yezuva nezuva, kukurumidza kutumira kune CPC yepamusoro. Kuronga kushambadzira kunotendera iwe kutonga kana ads yako yaonekwa mumibairo yekutsvaga. Nekuseta mabhidhi ako, unogona kudzora kuti ads ako anoonekwa kakawanda sei. Nekukurumidza kutumirwa, ads ako achaonekwa kakawanda mukati mezuva, nepo kunonoka-kurodha mwero kuburitsa kunoratidza ads zvakaenzana mukati mezuva.
Kutumirwa kwakajairika ndiyo inonyanya kufarirwa nzira yekushambadzira yekutsvaga mishandirapamwe. Google yaitawo kukurumidza kuendesa iyo yega ad yekuendesa sarudzo yeShopping campaigns. Kubva munaSeptember 2017, Google yakatanga kutamisa mishandirapamwe kubva mukukasira kutumirwa kuenda kukutumira kwakajairika. Nzira iyi haichawanikwi kumadanidziro matsva, asi aripo anozochinja otomatiki kune yakajairwa kutumira. Iyi nzira inobva pane zvinotarisirwa kushanda kwezuva rose. Zvinozokanganisa ads yako’ CPC yakawanda kupfuura yakajairwa kutumirwa.
Iyo Quality Score yeAdwords ad yako yakavakirwa pazvinhu zvitatu zvikuru: ad kukosha, inotarisirwa clickthrough rate, uye ruzivo rwepeji yekumhara. Izvo zvakakosha kuti urangarire kuti iyo Quality Score yeimwechete keyword mumapoka akasiyana ad inogona kusiyana, zvinoenderana nekugadzira ad, peji yekumhara, uye kutariswa kwevanhu. Iyo inotarisirwa kudzvanya mwero inogadzirisa apo ad yako inorarama. Kunyanya kudzvanya kwaunowana, zviri nani.
Kuti uwane yakakwira Quality Score, shandisa mazwi akakosha mune yako ad kopi. Kopi yekushambadzira isina kunyorwa zvakanaka ichapa maonero asiri iwo. Ita shuwa kuti yako ad kopi yakakomberedzwa neane hukama mazwi uye akakodzera mavara. Izvi zvinogonesa kuti ad yako icharatidzwa padivi pezvinonyanya kukosha ads. Relevancy chinhu chakakosha cheiyo Quality Score muAdwords. Unogona kutarisa Ad kopi yako nekudzvanya pa “Keywords” chikamu muruboshwe-kuruboshwe wobva wadzvanya pa “Search Terms” pamusoro.
Yako ad's Quality Score yakakosha pakuona kushanda kwemushandirapamwe wako. Chiyero ichi chinoratidza kukosha kwema ads ako uye peji yekumhara kune vanotsvaga. Kushambadza kwemhando yepamusoro kunowanzova nekudzvanya kwakabudirira uye shanduko pane yakaderera-mhando. Chibodzwa chemhando hachibvi pakubhidha; pachinzvimbo, yakavakirwa pakukoshera kwekiyi kiyi uye peji yekumhara. Yako ad yemhando yemhando icharamba yakamira, kunyangwe ukachinja dhidhi yako.
Pane zvakawanda zvinhu zvinopesvedzera mhando yemhando yemushandirapamwe wako weAdwords. Izvi zvinosanganisira mazwi makuru, advert, nenzvimbo yekuenda. Relevancy ndiyo yakakosha, saka ita chokwadi chekushandisa akakosha mazwi mune yako ad uye mapeji ekumhara. Nokutevera mazano matatu aya, unogona kuwana yakanakisa mhando yemhando yeAdwords campaign. Kana zvasvika pamushandirapamwe wako, iyo Quality Score inofanirwa kugara yakakwira. Iwe unogona kuvandudza zvirimo uye yako yekumhara peji kuita.
Chimwe chezvinhu zvinonyanya kukosha kuyeuka paunenge uchiedza kusimudza yako Adwords mhando chibodzwa kurangarira munhoroondo maitirwo eakaundi yako.. Izvo zvirinani kuita kwako kwenhoroondo, zviri nani kuita kwako kweramangwana. Google inopa mubayiro avo vanoziva zvavari kuita uye inoranga avo vanoramba vachishandisa nzira dzechinyakare. Vavarira yemhando yepamusoro Score muAdwords mishandirapamwe kuti uwedzere mitengo yako yekushandura. Mushandirapamwe wako haugone kudhura zvakanyanya kuti uwane mhinduro dzaunoda.
