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Pane huwandu hwezvinhu zvinoda kutariswa kana uchishandisa Adwords. These factors include Single keyword ad group (SHAFT), Chibodzwa chemhando, Maximum bid, uye Mutengo pakudzvanya. Izvi zvinhu zvinogona kukubatsira iwe kugadzira peji yekumhara inoyevedza uye inopa kukosha kune vashanyi. Heano mamwe matipi ekukubatsira iwe kugadzira peji yekumhara iyo inokwezva vashanyi uye kuvashandura kuva vatengi.
A Single Keyword Ad Group, kana SKAG, inzira yakanaka yekugadzira hukama hwakatarisana pakati peizwi kiyi uye ad kopi, uku uchidzivirira kuomarara kwekugadzira nhamba huru yeAd groups. Zvisinei, single keyword ad mapoka haasi emushandirapamwe wese. Iyi nzira haikurudzirwe kune mishandirapamwe ine dingindira, senge webhusaiti yakatsaurirwa kune chimwe chigadzirwa kana sevhisi.
SKAGs zvakare inobvumira kudzora kwakawanda pamusoro pe keyword mabhidhi uye mabhajeti ePPC. Kana yakashandiswa nemazvo, vanogona kukubatsira kuchengeta yako PPC mushandirapamwe pasi pesimba. Nekuti izwi rimwechete rakakosha rinowanikwa muboka rekushambadzira rimwe chete, unogona kuramba wakatarisa pamitengo yese yemushandirapamwe wekushambadza uye kutarisa mazwi akakosha zviri nyore.
Iyo Single Keyword Ad Group nzira inogona kukubatsira kukwidziridza ako ePPC mishandirapamwe nekuvandudza kukosha kwawo. Zvinokutendera kuti ushandise izwi rimwechete kune rimwe nerimwe boka rekushambadzira, kuve nechokwadi chekuti ads yako ichaonekwa pamberi pevashandisi vakasiyana siyana. Inoshanda zvakanyanya nemakambani madiki, asi sezvo mushandirapamwe wako uchikura, kushandisa akawanda keyword ad mapoka kunogona kuita kuti kutonga kwako mushandirapamwe kuome.
There are several factors that affect the Quality Score of your ads. Chinonyanya kukosha ndeyekudzvanya-kuburikidza mwero. Ichi chiyero chekuti vanhu vakadzvanya kangani pashambadziro yako, zvinoreva kuti kana iwe ukawana yakakwira yekudzvanya-kuburikidza nechiyero, ad yako ingangove yakakosha uye inoshanda.
Kukoshera kwekopi yako yekushambadza zvakare chinhu chakakosha muChikamu Chikwata. Izvi zvakakosha nekuti izvo zvaunoshandisa zvinofanirwa kuenderana nemazwi ako akakosha. Zvikasadaro, ads ako anogona kuuya seasina basa kana kurasisa. Kopi yakakodzera inofanira kunge inobata, asi haina kubata zvekuti inotsauka kubva padingindira remazwi akakosha. Zvakare, inofanira kunge yakakomberedzwa nemashoko akakodzera. Nekuita izvi, iwe unozokwanisa kuunza iyo inonyanya kukosha Ad kune angangoita mutengi.
Chimwe chinhu chinokanganisa chibodzwa chako chemhando ibhajeti. Kana uine bhajeti shoma, kupatsanura ads yako inogona kunge isiri iyo yakanakisa sarudzo. Kwete chete inozopatsanura kuyedzwa kuve nemhedzisiro pane ako ese ads, asi iwe zvakare uchava nemari shoma yekuedza nayo. Zvisinei, hazvigoneke kuvandudza Hunhu Hwako hwema ads ako.
Hunhu Zvibodzwa zveakaundi yako yeAdWords iMetric yakakosha inozoona kuti ads ako anoshanda sei. Yakakwira Hunhu Chibodzwa zvinoreva kuderera kweCPC mabhidhi uye kuratidzwa kuri nani kwesaiti yako. Iyo inonyanya kukosha ads yako, iyo yepamusoro yako Quality Score ichave. Nokushandisa zvinyorwa zvakakodzera, iwe unozogona kukwirisa ivo vakakwirisa mabidhi muauction.
Kuwedzera kune yako CPC bhidhi, iyo Quality Score inozoonawo kukosha kwema ads ako. Izvi zvakakosha nekuti zvinopesvedzera iyo Ad Rank. Iyo yakakwirira yemhando yepamusoro, vanhu vangangodzvanya pane ako ads. Zvakakodzera kuisa nguva uye kushanda nesimba mukuwedzera yako Quality Score nekuti inokupa iwe zvirinani chinzvimbo uye yakaderera mutengo pakudzvanya..
Kana uine bhajeti shoma, unogona kuramba uchikwikwidzana nemabhajeti makuru evamwe. Rangarira, iwe unogona kukunda avo vanopedza mamirioni emadhora pasina kupa zvakanyanya kutarisisa kune kunaka. Chero bedzi iwe uchiunza zvibereko zvakanaka, unofanirwa kupihwa mubairo nekuiswa kuri nani.
If you want to spend less on your Google Adwords campaign, kudzikisa mutengo pane mamwe mazwi akakosha mune mamwe mapoka ekushambadzira kunogona kuve nzira yakanaka yekucheka yako mutengo-per-shanduko.. Iri zano rinoderedza bhajeti rako rese nekuti iwe unenge uchishandisa zvishoma pane mazwi makuru asingatendeuke zvakare. Aya mazwi akakosha anowanzo akafara-based uye anogona kunge asiri kutyaira traffic chaiyo kana kutendeuka nechiyero chaunoda. Zvisinei, vanogona kunge vachikubhadhara zvakanyanya kupfuura zvaungada. Kuwedzera mabheti ako pane chaiwo mazwi akakosha zvakare kunobatsira iwe kuchengetedza mari.
Usati wasarudza bhidhi, unofanirwa kuona chinangwa chemushandirapamwe wako. Kune nzira dzakasiyana siyana dzaungaite nezvazvo, uye nzira yekubhidha yakanaka inogona kugadzira kana kuputsa mushandirapamwe wako. Ukangoziva chinangwa chako, iwe unogona ipapo kugadzirisa bhidhi yako kuti uzviite. Kana chinangwa chako chiri kugadzira traffic yakawanda, iwe unogona kuwedzera yako yakakura bhidhi yekukwezva yakawanda traffic kune yako webhusaiti.
Paunenge uchitsvaga paGoogle Adwords, iwe unofanirwa kuve nechokwadi chekuti ad yako yakakosha. Google ichapa rimwe nerimwe izwi rakakosha chibodzwa chemhando kubva pane imwe kusvika gumi. Iyo yakakwirira yemhando yepamusoro, pakakwirira ad yako ichaonekwa panzvimbo yepamusoro pezvitsvagiso.
Iwe unogona zvakare kushandisa chinangwa ROAS (Dzokera PaAdWords Shandisa) kuseta mutengo wakakodzera. Chinangwa ROAS ndiyo avhareji yekutendeuka kukosha padhora rakashandiswa pane ako ads. Nemamwe mashoko, kana ukashandisa $1 pakuiswa ad, unofanira kutarisira kugadzira $3 mukutengesa. Iwe unogona zvakare kuseta chaiyo yekutendeuka kukosha kune yako mishandirapamwe uchishandisa shanduko yekutevera. Kushandisa chimiro ichi, unofanira kuva nazvo 15 kutendeuka kwekupedzisira 30 mazuva.
Iyo Google shanduko yekutevera yekutevera inobvumidza iwe kuti uongorore mashandiro ekushambadzira kwako uye kuona kuti vanoshandura sei. Inogona kukubatsira kuita sarudzo dzine ruzivo pamusoro pekuwedzera kana kusawedzera iyo yakanyanya kubhidha kana kushandura zano reboka rega rega rekushambadzira.
AdWords costs can vary greatly, zvichienderana nerudzi rwechigadzirwa kana sevhisi yaunotengesa. Semuyenzaniso, a $15 e-commerce chigadzirwa kana a $5,000 sevhisi inogona kunge isingakodzeri kushandisa mari inopfuura $20 nekudzvanya kuti uwane muenzi mumwechete kune yako saiti. Kuti uone mutengo wakakodzera pakudzvanya, tora ROI yako muakaunti. A shanu kune imwe mari-ku-ad-spend reshiyo inowanzogutsa.
Nepo zvingaite sezvinoyedza kuchengetedza mari nekubhadhara mari yekushambadza, izvi zvinogona kukanganisa bhizinesi rako. Uku hakusi kutambisa mari chete, asi unogona kunge usiri kuwana zvakanangwa kudzvanya. Makambani eAdd anowanzo kuseta maCPC achishandisa fomula kana maitiro ekubhidha. Iyo CPC ndiyo mari yauchabhadhara muparidzi pese pese munhu paanodzvanya pakushambadzira kwako, uye ruzhinji rwevaparidzi vanoshandisa wechitatu-bato mupi kukubatanidza iwe kune vangangove vatengi.
Iyo CPC metrics yakakamurwa kuita mapoka maviri: pakati nepakati. Avhareji CPC ndiyo mari yaunofunga kuti kudzvanya kwega kwega kwakakodzera, nepo iyo yakanyanya CPC iri iyo yakawanda mari yaunoda kubhadhara. Google inokurudzira kuseta yakanyanya CPC pa $1. Manual mutengo pakudzvanya kubhidha ndiyo imwe nzira yekuseta yakanyanya CPCs.
AdWords inogona kuve yakasimba bhizinesi chishandiso kune e-commerce vatengesi. Inobatsira kuisa zvigadzirwa zvako pamberi pevatengi vari kutsvaga zvigadzirwa zvakafanana. NeGoogle Ads, unobhadhara chete kana mumwe munhu adzvanya pane yako ad. Unogona kushandisa zvishoma $2 nekudzvanya kwega kana iwe uchida kuisa nguva nemari inodiwa kugadzira yakabudirira AdWords mushandirapamwe.
Google AdWords ndiyo inonyanya kushandiswa online advertising system. Zviri nyore kuverenga ROI uye kuseta zvinangwa zvekushambadzira. Unogona kuenzanisa mutengo wako pakudzvanya neindasitiri mabhenji. Semuyenzaniso, avhareji yekambani yekambani yekudzvanya-kuburikidza mwero ndeye 1.91% kune network yekutsvaga uye 0.35 muzana yeratidziro network.
Pamusoro pekuyera CPC, iwe unofanirwawo kufunga kukosha kwekutendeuka. Paunenge uchikwenenzvera mari yako yekushambadzira, iwe unofanirwa kushandisa iyo yekumisikidza modhi inokodzera bhizinesi rako zvinangwa. Semuyenzaniso, kana iwe uchimhanyisa Black Friday Sales mushandirapamwe, unofanira kushandisa Yekupedzisira Non-Direct Click attribution modhi. Iyi yemhando yemhando icharatidza kutenga kune yekupedzisira isiri-yakananga kubaya.
