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Pane nzira nhatu dzekushandisa Adwords kune yako SaaS bhizinesi. Nzira idzi dzinonzi Mutengo pakudzvanya (CPC) advertising, Keyword research, uye kubhidha. Kana uchida kuona maresults anokurumidza, iwe unofanirwa kuve nechokwadi kuti uri kubhadhara kune yemhando traffic. Kushandisa nzira iyi kunoita kuti iwe ubhadhare mabhatani anozonyatso shandurwa kuita madhiri. Kuti nditange, unofanira kuunganidza ruzivo rwakawanda sezvinobvira. Ichi chinyorwa chinotsanangura kukosha kwekutsvagisa Keyword uye maitiro ekuwedzera bhidhi yako.
Mutengo wekudzvanya kana CPC ndiwo mutengo unobhadharwa nevashambadzi nguva yega yega munhu paanodzvanya pakushambadzira kwake. MaCPCs anowanzo kuve akakwira mumaindasitiri ane mitengo yakakwira yekutendeuka uye vanokwikwidza vanoshambadza. Kunyange paine nzira dzekudzikisa CPC yako, hapana nzira yechokwadi-moto yekudzidzikisa zvachose. Hezvino zvimwe zvinhu zvekuchengeta mupfungwa kana uchikwenenzvera maCPCs ako. Chekutanga, funga kuti saiti yako yakakosha sei pamusika wako waunotarirwa. Kana webhusaiti yako isingakodzeri kune vateereri vako, CPC yako inogona kunge yakanyanya kukwirira.
Chepiri, nzwisisa musiyano uripo pakati peflat rate uye bhidhi-based cost-per-click. A flat-rate CPC iri nyore kutevera pane bhidhi-based CPC. Bid-based CPCs inodhura zvishoma, asi ivo vachiri kushoma kunangwa. Uyezve, vashambadziri vanofanirwa kufunga nezve kukosha kweiyo kudzvanya kubva kune yakapihwa sosi. CPC yakakwirira haingangove ichidudzira kune yakakwira mari.
CPC invoicing inotakurawo njodzi yekushandisa zvisizvo. Vashandisi vanogona kudzvanya pane ads netsaona. Izvi zvinogona kudyira mushambadzi mari yakawanda. Zvisinei, Google inoedza kudzikamisa kushandiswa zvisizvo nekusachaja yekudzvanya kusiri iko. Kunyange zvisingaite kudzora kudzvanya kwese, iwe unogona kutaurirana nechiyero chakaderera. Chero bedzi iwe uchida kusaina chibvumirano chenguva refu nemuparidzi, unogona kazhinji kutaurirana mwero wakaderera.
Munyika yekushambadzira yakabhadharwa, mutengo wekutengesa chinhu chakakosha. Nemutengo chaiwo wekutinya, iwe unogona kuwedzera kudzoka kwako pakushambadzira kwekushandisa. CPC ads chishandiso chine simba kumabhizinesi mazhinji, saka kunzwisisa kuti imarii yaunobhadhara pakudzvanya kunogona kuvandudza kushambadzira kwako. Uye chero iwe uchiziva izvo vateereri vako vari kutsvaga, zvichakuitirai. Ndicho chikonzero nei zvakakosha kuti uzive nezveCPC yako.
Injini yekutsvaga optimization (SEO) inyanzvi yekutora mazwi akakosha uye zvinyorwa zvemukati kuti zvimire paSERPs. Kana zvaitwa nemazvo, yakakodzera keyword research inobatsira kuwedzera organic traffic uye brand kuziva. Keyword research inzira yakasarudzika inoshandiswa nevashambadzi kuona kuti ndeapi mitsara uye mazwi vashandisi vangango tsvaga. Paunenge wava nemazwi akakosha, iwe unogona kukoshesa zano rako uye kugadzira zvemukati zvinonangana nevashandisi ava. Keyword research inobatsira kuvandudza chinzvimbo chesaiti yako pane yekutsvaga injini, iyo inozofambisa traffic yakanangwa.
Ndisati ndatanga mushandirapamwe, keyword research yakakosha. Nekutsvaga mazwi akakosha uye chinangwa chekutsvaga, iwe unogona kuronga zvakanakisa zvinogoneka ad mishandirapamwe. Ndichiri kusarudza mazwi makuru uye mapoka ad, funga nezvezvinangwa zvako uye bhajeti yako. Iwe unogona kuderedza kutarisa kwako uye kuchengetedza mari nekunongedza chete mazwi akakosha. Rangarira, iwe unoda kuita fungidziro isingaperi kune vanhu vari kushingaira kutsvaga chigadzirwa kana sevhisi yako. Zvakanakisa kushandisa anopfuura izwi rimwechete, kunyange zvakadaro.
Kune nzira dzakawanda dzekuita keyword research. Chinangwa chikuru ndechekutora zano uye kuona iwo anonyanya kuve mazwi akakosha. Aya mazwi akakosha akaiswa muhurongwa hwekukosha kwavo uye kugona kugadzira traffic. Paunenge waita izvi, unogona kuenda padanho rinotevera – kunyora zvinyorwa zvinopa kukosha kune vashanyi. Unofanira kugara uchinyora sezvaungada kunyorwa. Shure kwezvose, vateereri vako vangangove nemimwe mibvunzo yakafanana kune avo vauri kutaura.
Nepo keyword research yeAdwords iri chikamu chakakosha chechero nzira yekushambadzira, zvakare chinhu chakakosha chemushandirapamwe unobudirira. Kana tsvakiridzo yako isina kuitwa nemazvo, iwe unozopedzisira washandisa mari yakawandisa paPPC uye uchirasikirwa nekutengesa. Asi zvakakoshawo kuchengeta mupfungwa kuti keyword research inotora nguva nesimba. Kana zvikaitwa nemazvo, iwe uchava nemushandirapamwe wekushambadza uyo uchave wakabudirira!
Pane matipi mashoma aunofanirwa kuyeuka kana uchitenga paAdwords. Chekutanga kuchengetedza bhajeti yako paPS200 pamwedzi. Zvisinei, iyi mari inogona kusiyana zvichienderana niche yako uye huwandu hwehuwandu hwewebsite iwe uri kutarisira pamwedzi. Kana uchinge wasarudza bhajeti yako yemwedzi, igovane nemakumi matatu kuti uwane pfungwa yebhajeti yako yezuva nezuva. Kana uchinge waisa bhajeti yako yezuva nezuva, danho rinotevera nderekusarudza kuti imarii yekubhadharisa zuva rega rega. Yekubhidha system yeGoogle inoshanda nekudzora epamusoro uye yakaderera mabhidhi uchishandisa yakakura CPC metric. Kana iwe usina chokwadi nezve mutengo wakakodzera pakudzvanya kwebhizinesi rako, shandisa Adwords forecast tool.
Nepo kubhidha paAdwords kungaite senge zano rakanaka, pane zvimwe zvakaipira zvikuru kukwikwidzana nemakambani makuru. Kana iwe uri bhizinesi diki, bhajeti rako rekushambadzira harina kunge rakakura kunge rekambani yenyika, saka usatarisire kuve nebhajeti yakafanana yekukwikwidza navo. Kunyangwe iwe uchikwanisa kubhadharisa zvakakwirira, mikana yako yekuwana kudzoka pakudyara (ROI) kubva kuAdwords campaign yako yakaderera.
Kana vakwikwidzi vako vakashandisa zita rako rechiratidzo mumashambadziro avo, ita shuwa kuti unoshandisa imwe ad kopi yakasiyana. Kana iwe uri kubhidha pamatemu emukwikwidzi wako, uri panjodzi yekurambidzwa kubva kuGoogle. Chikonzero chiri nyore: vakwikwidzi vako vanogona kunge vachitsvaga maererano nezvauri, izvo zvinozoita kuti zvibodzwa zvemhando yakaderera uye mutengo-pakudzvanya. Uyezve, kana mukwikwidzi wako ari kubhidhaira pamatemu ako, iwe unogona kunge uri kushandisa mari yako pane boka re ad kopi isina chekuita nezita rako rechiratidzo.
Hunhu hwemhando muAdwords chinhu chakakosha kana zvasvika pakuwana yakanakisa kuiswa kune yako kushambadzira. Izvo zvakakosha kuti utarise yako Quality Score uye shandura ako ads zvinoenderana. Kana iwe ukaona kuti CTR yako yakaderera, ipapo unofanira kumbomira kushambadzira kwako uye kushandura mazwi makuru kune chimwe chinhu. Yako Hunhu Chibodzwa chinoratidza kuedza kwako nekufamba kwenguva, saka unofanira kuita zvose zvaunogona kuti uwedzere. Zvisinei, iyo Quality Score muAdwords haisi sainzi. Inogona kungoongororwa nemazvo kana uine traffic yakakwana uye data kuti uone kuti mhando yemhando inofanirwa kuve yei.
Hunhu hwemhando muAdwords hunotarwa nezvinhu zvitatu: chiyero chekudzvanya, ad performance, uye kubudirira kwemushandirapamwe. Kudzvanya-kuburikidza nechiyero chakanangana nemhando yako yemhando, saka kuvandudza yako Quality Score inogona kunatsiridza kushambadzira kwako. Shambadziro dzinoita zvisina kunaka dzichaparadza bhajeti rako uye zvisingakodzeri kune vateereri vako vavanoda. A High Quality Score ndiyo hwaro hwebudiriro yeAdWords campaign.
Mapoka emazwi akakosha anogona kuwanda kushambadziro yako, zvichiita kuti isaregererwe nevashanyi. Shandisa mamwe mazwi anonangwa emushandirapamwe wekushambadzira. Yepamusoro Quality Score zvinoreva kuti kushambadzira kwako kuchagashira kutariswa kwakawanda uye kuve kwakakosha kune chinangwa chevateereri chekutsvaga. Zvakare, funga kushandisa mapeji ekumhara ane mifananidzo yevanhu vakura. Kuongorora kwakakosha, uye kugadzira akati wandei ad kusiyanisa kuchakubatsira iwe kukwidziridza yako yekumhara peji ruzivo.
Kuti uvandudze zvibodzwa zvako zvemhando yepamusoro, iwe unofanirwa kugadzira musanganiswa wakanaka wemazwi akakosha uye ads. Mazwi akakosha asingaite zvakanaka anofanirwa kutungamirwa kune yemhando yekumhara peji kana kuti anozoderedzwa. Nekuita izvi, unogona kuvandudza chibodzwa chako chemhando uye kuwana yakaderera mutengo-pa-kudzvanya (CPC).
Iwe unogona kunge uchiziva nezveGoogle's retargeting kugona, asi hauzive kuti chii chaizvo. Adwords retargeting inobvumidza iwe kusvika kune vashandisi kune mamwe mawebhusaiti uye mapuratifomu. Inokubvumirawo kuti uise mitemo yekuti ndiani waunowedzera kune vateereri vako. Nekugovera vashanyi kune yako saiti, unogona kunanga kuedza kwako kushambadzira. Kunyanya kujeka kwaungave pamusoro pekuti ndiani anoona ako ads, iyo inonyanya kushanda yako retargeting ichave.
Kune akawanda mabhenefiti ekudzokorora neAdwords, uye chimwe chinonyanya kushanda kugona kuratidza vanhu ads zvichibva pane zvavakamboita online online. Pamusoro pekuratidza ad yako zvichibva pane zvigadzirwa zvavachangobva kutarisa, Google Ads inogonawo kuratidza ads kune avo vakasiya bhasiketi rekutenga kana kupedza nguva yakakura vachiona chigadzirwa chako. Zvisinei, zvakakosha kuziva kuti kudzorerazve neAdwords hakusi kwevanotanga. Inogona kunge iri sarudzo yakanaka kune mabhizinesi ane mabhajeti madiki.
Retargeting neAdwords inogona kuva nzira inoshanda yekubatanidza vatengi varipo pamwe nekutsvaga vatsva. Google Adwords inokutendera kuti uise Script tag pawebhusaiti yako, kuve nechokwadi chekuti vanhu vakamboshanyira saiti yako vasati vaona ads yako zvakare. Retargeting neAdwords inogonawo kushandiswa munzvimbo dzese dzesocial media, zvakadai se Facebook. Inogona kushanda zvakanyanya kusvika kune vatengi vatsva uye kuwedzera kutengesa. Zvisinei, zvakakosha kuti uzive kuti mutemo weGoogle unorambidza kushandiswa kweruzivo rwemunhu kuti utarise kushambadza..
Retargeting nema ads inzira inoshanda yekunongedza vangangove vatengi mushure mekunge vasiya saiti yako. Nekutevera makuki evashanyi ava, ad yako icharatidza ad imwe chete kune avo vakamboshanyira saiti yako. Nenzira iyi, unogona kuita kuti shambadzo dzako dzive dzakananga kune zvigadzirwa zvakangoshanyirwa. Izvo zvakakoshawo kushandisa pixel kugadzira zvakanangwa ads zvichibva pane ruzivo rwunopihwa kuki kuGoogle Ads.
