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Pane zvinhu zvakati wandei zvaunofanira kuziva usati watanga kushambadzira muAdwords. Kana usina chokwadi chekutangira, verenga chinyorwa ichi kuti udzidze nezve Keyword themes, Targeting options, Bidding, uye Shanduko yekutevera. Unogona kutarisa ese mabhokisi uye kukopa uye kunama ads kubva kune mamwe masosi. Kana wangokopa ad yako, ita shuwa kuti unoshandura musoro uye kopi kana zvichidikanwa. Pakupedzisira, shambadzo dzako dzinofanira kutaridzika sedziya dzawakawana pakudzienzanisa.
Google ichangobva kuburitsa chinhu chitsva chinonzi 'Keyword Themes’ izvo zvichabatsira vashambadziri kunanga kushambadza kwavo zvakanyanya. Iwo akakosha madingindira achave aripo muSmart Campaigns chimiro mumavhiki anouya. Google yakazivisa huwandu hwezvishandiso zvitsva zvakagadzirirwa kudzikamisa mhedzisiro yeCCIDID-19 kuvhara, kusanganisira Smart Campaign. Verenga kuti uone kuti ungatore sei mukana wezvishandiso zvitsva izvi. Ngatinyure mune zvishoma zvacho.
Imwe mukana weiyi keyword themes ndeyekuti ivo vanoita kuenzanisa pakati pemazwi akakosha mukati mechikamu chimwe nyore. Semuyenzaniso, zvakaoma kuenzanisa kuita kweakasiyana mazwi eshangu uye masiketi kana akaiswa muboka rimwechete ad. Zvisinei, kana iwe uchitevera zvine musoro theming scheme, iwe unozokwanisa kufananidza zviri nyore kuita kwemazwi akakosha pamishandirapamwe nemapoka ad. Nenzira iyi, iwe uchave nemufananidzo wakajeka wekuti mazwi akakosha anonyanya kubatsira kune yega chigadzirwa chikamu.
Relevancy – Kana vanhu vachishandisa Google kutsvaga injini kutsvaga zvigadzirwa, ads ane mazwi akakosha anowanzo kudzvanywa. Relevance inobatsirawo kuvandudza Hunhu Chibodzwa uye nekudzvanya chiyero. Nekushandisa mazwi akakosha akafanana mumapoka akasiyana ad, unogona kuchengetedza mari nenguva. Mazano mashoma akakosha ekuvandudza keyword relevancy anosanganisira:
Iwe unogona kusarudza kushandisa iyo campaign-level yakanangana nenharembozha uye kuratidza ads. Kunangwa kwemushandirapamwe kunowanzo shanda kune ese ads mumushandirapamwe, uye mapoka ezviziviso anogona kudarika chinangwa chedanidziro. Kushandura chinangwa chako chemushandirapamwe, unofanira kuenda Settings tab, wobva wadzvanya pane Nzvimbo zvinangwa. Dzvanya Edit kuti ugadzirise nzvimbo dzawasarudza. Iwe unogona kusabvisa chaiyo nzvimbo kubva kune chako chinangwa chevateereri. Neimwe nzira, unogona kugadzirisa bhidhi yenzvimbo dzakati.
Chimwe chinhu chakakosha chemushandirapamwe wesocial media advertising inobudirira kunanga. YouTube, semuyenzaniso, inokutendera kuti utarise nedesktop, tablet, kana nharembozha. Iwe unogona zvakare kusarudza kana iyo ad ichaonekwa kana kuti kwete mune yakatarwa dunhu. Zvigadzirwa zvakawanda zvinoshambadza zvese munyika uye munharaunda, saka zvakakosha kufunga kuti vateereri vanogara kupi. Kana iwe uchiedza kusvika kune vakawanda vateereri, ungangoda kushandisa metro yakanangana. Asi ziva kuti metro tarisiro inogona kunge yakawandisa kune bhizinesi rako renzvimbo.
Kushandisa affinity vateereri kunogona kukubatsira kunanga vateereri vako zvichibva pane zvaunofarira, tsika, nemamwe mashoko. Nenzira iyi, iwe unozokwanisa kusvika kune vanhu vangangonyanya kufarira zvigadzirwa kana masevhisi ako. Pamusoro pe, unogona kunanga vanhu ava zvakananga nekunyora webhusaiti yako kana mazwi makuru. Google Adwords ichashandisa yako kiyi data kugadzira yako affinity vateereri. Zvadaro, ad yako ichaonekwa pamberi pevanhu chaivo zvichienderana nezvavanofarira, tsika, uye data yedemographic.
Retargeting ads isarudzo huru kana iwe usingazive kuti ndevapi vateereri vauri kunanga. Kutengesa zvakare kunotendera iwe kuti usvike kune vashanyi varipo uku uchidzokorodza unobvumidza iwe kunanga vatsva. Izvi zvinoshandawo kuratidza ads pane mamwe mawebhusaiti. Iwe unogona kutokwanisa kunanga akawanda mapeji ekushambadzira kwako. Nenzira idzi, unogona kusvika kune vateereri vakawanda. Kana iwe uchida kusvika kune vakawanda vateereri, unogona kunanga akawanda mapeji echinyorwa chaicho.
Nepo keyword targeting yanga iri musana wekutsvaga kwakabhadharwa kubva payakatanga, kutarisa kwevateereri chinhu chakakosha mukushambadzira kwepamhepo. Zvinokutendera iwe kuti usarudze anoona ako ads uye inova nechokwadi chekuti bhajeti yako yekushambadzira inoenda kune vanhu vangango tenga.. Nenzira iyi, iwe uchave nechokwadi chekuwana kudzoka pane yako ad bhajeti. Izvo zvakakosha kuti ugare uchidzokera kune yako zano kana uchifunga nezvekunangwa kwevateereri.
Unogona kusarudza pakati penzira mbiri dzakasiyana dzekubhidha paAdwords. Iyo inonyanya kuzivikanwa ndeye Mutengo Pakudzvanya (CPC). Rudzi urwu rwekubhidha runoda kuti vashambadziri vasarudze kuti imarii yavanoda kubhadhara pakudzvanya kwega kwega. Iyi nzira inoonekwa seyakajairika, asi haisi iyo chete nzira yekubhadhara. Kune dzimwe nzira dzakawanda, naizvo. Heano mamwe acho:
Makiyi echigadzirwa haasi iwo chaiwo mazwi eAdWords (PPC). Aya ndiwo mazita echigadzirwa uye tsananguro iyo vanhu vanotonyora mubhawa yekutsvaga. Iwe zvakare unozofanirwa kugadzirisa mazita echigadzirwa kana mibvunzo inobatsira ikatanga kuoneka muPPC yako yemushandirapamwe. Heano mamwe matipi ekugadzirisa yako keyword kusarudzwa. MuPPC ads, ratidza zviyero zvemutengesi. Kuti uwedzere kutendeuka, iwe unozofanirwa kugadzirisa ako akakosha mazwi uye mabhidhi.
Otomatiki mabhidhi nzira anogona kukubatsira kutora fungidziro kubva kune inobhadharwa ads, asi kugadzirisa nemaoko mabhidhi ako kunogona kukupa mhedzisiro iri nani. Nepo bhidhiyo yako ichitarisa kuti yakawanda sei yauchabhadhara kune chaiyo kiyi kiyi, hazvireve kuti unomira papi mumitsva yekutsvaga yeGoogle. Saizvozvo, Google haingade kuti iwe utore nzvimbo yepamusoro yeizwi rako rakakosha kana iwe uri kushandisa zvakapfuura zvinodikanwa. Nenzira iyi, iwe unowana maonero akanyatsojeka eROI yako.
Iwe unogona zvakare kushandisa mabhidhi modifiers kunanga chaiwo nzvimbo dzenzvimbo, zvigadzirwa zvemagetsi, uye nguva dzenguva. Nekushandisa mabhidhi modifiers, unogona kuona kuti ads yako inongoonekwa pamawebhusaiti akakodzera. Izvo zvakakoshawo kutarisa kushambadza kwako uye mabhidhi kuti uve nechokwadi chekuti uri kuwana iyo yakanyanya ROI. Uye usakanganwa kutarisa mashandiro ekushambadzira kwako uye mabheti – iwo akakosha pakubudirira kwemushandirapamwe wako wekushambadzira wakabhadharwa.
Smart mishandirapamwe inokamura kubhidha kwavo kuita akawanda “ad groups.” Vanoisa zvirevo gumi kusvika makumi mashanu zvinoenderana muboka rega rega, uye ongorora mumwe nemumwe. Google inoshandisa mari yakawanda kuboka rega rega, saka zano riri shure kwedanidziro rakakamurwa zvine hungwaru zvirevo. Saka, kana iwe uchida kuti kushambadzira kwako kuonekwe pamberi pevateereri vako, iwe unofanirwa kuita sarudzo dzakangwara nezve kubhidha paAdwords. Nenzira iyi, kushambadzira kwako kunogona kusvika kune vateereri vako uye kuwedzera kutengesa.
Kuti uwedzere kudzoka kwako pakushandisa ad, iwe unofanirwa kuseta Adwords shanduko yekutevera. Iwe unogona kuita izvi nekuisa maitiro akasiyana emhando dzakasiyana dzeshanduko. Iwe unogona zvakare kusarudza kuteedzera ROI nekupinda akasiyana siyana emitengo akasiyana mapoinzi. Iwe unogona kusarudza kusanganisa mashanduko mukati menguva yakati, semuyenzaniso, pese pese munhu paanorodhazve ad yako. Nenzira iyi, unogona kutarisa kuti vangani vanhu vaona ad yako, asi kwete hazvo kutenga chimwe chinhu.
Paunenge uchinge waita Adwords shanduko yekutevera, unogona kutumira idzi data kuGoogle Analytics kuti uone kuti ndeapi ads atungamira kushanduko dzakawanda. Iwe unogona kutounza idzi shanduko kuGoogle Analytics. Asi ita shuwa kuti usaite kaviri-track uye kuendesa data kubva kune imwe sosi kuenda kune imwe. Zvikasadaro, iwe unogona kupedzisira uine makopi maviri e data yakafanana. Izvi zvinogona kukonzera matambudziko. Iri idambudziko rakajairika uye rinogona kudzivirirwa nekushandisa imwechete AdWords shanduko yekutevera chishandiso.
Nepo iwe uchigona kushandisa Adwords shanduko yekutevera kuita kuti bhizinesi rako rishande, zvinogona kutora nguva uye zvinoshungurudza kufunga kuti chii chinoshanda uye chii chisingaiti. Chinokosha ndechekuona kuti rudzii rweshanduko inonyanya kukosha kubhizinesi rako uye nekudzitevera. Paunenge uchinge wasarudza rudzi rweshanduko dzauchatevera, iwe unozogona kuona kuti imarii yauri kuita nekudzvanya kwega kwega kana kutendeuka.
Kuti utange neAdwords shanduko yekutevera, iwe unozofanirwa kubatanidza Google Analytics kune yako webhusaiti. Iwe unozofanirwa kusarudza iyo yakakodzera chikamu uye zita shanduko muGoogle Analytics. Shanduko yekutevera inobatsira zvakanyanya pakutevera kushanda kwekushambadzira uye zviito zvevatengi. Kunyangwe kuwedzera kudiki kweyero yekushandura kunogona kukubatsira kukura bhizinesi rako. Sezvo kudzvanya kwese kunodhura mari, iwe uchada kuziva chiri kushanda uye chii chisiri kushanda.
Iyo Google Tag Mubatsiri anogona kukubatsira kumisikidza shanduko yekutsvaga webhusaiti yako. Iwe unogona zvakare kushandisa Google Tag Maneja kuti uite. Kushandisa Google Tag Mubatsiri, unogona kutarisa mamiriro ekutendeuka ekutevera tags. Kana tag yasimbiswa, unogona kushandisa Google Tag Mubatsiri plugin kuti uone kana yako yekushandura kodhi yekutevera iri kushanda. Uye yeuka kushandisa imwe nzira yekutendeuka yekutevera nzira inoshanda nemazvo kune yako webhusaiti. Aya matipi anogona kukubatsira kuti uwane zvakanyanya kubva mukushambadzira kwako kweAdwords.