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MuAdwords, unogona kuseta ad yako nekusarudza Broad match kana Phrase match. Iwe unogona zvakare kuseta Imwe chete keyword ad boka. Uye pakupedzisira, iwe unogona kugadzirisa yako Quality mamakisi kune zvaunoda. Asi usati watanga, pane zvimwe zvakakosha zvekuchengeta mupfungwa. Broad match: Ndiyo nzira yakanakisa yekutsvaga vanhu vari kutsvaga chigadzirwa kana sevhisi yako. Kuenderana kwechirevo: Iyi sarudzo yakanyatsokodzera kune avo vane ruzivo rwakafara nezvechigadzirwa kana sevhisi yavari kupa.
Paunenge uchishandisa yakakura match muAdwords, iwe unoda kuve nechokwadi chekuti ad yako inotarisa pamashoko akakosha. Broad match keywords ane vhoriyamu yakakura kwazvo uye anogona kukubatsira kuwana anonyanya kukosha mazwi. Mukudzosa, yakafara match keywords anogona kukubatsira kuchengetedza mari pane yako ad bhajeti nekudzikisa zvisina basa kudzvanya uye kuwedzera shanduko.. Broad match keywords anogona zvakare kushandiswa kunanga niche misika. Broad match keywords zvakare akanakira makambani anopa akasiyana siyana ezvigadzirwa nemasevhisi.
Semuyenzaniso, nzvimbo yembatya inogona kutengesa tuhembe tutema, kana kuti plus-size vakadzi madhirezi. Broad match inogona kuwedzerwa kuti ibatanidze mazwi aya seasina kunaka. Saizvozvowo, unogona kusabvisa mazwi akaita sedzvuku kana pink. Iwe uchaona iwo mutambo wakakura uchave wakapinza pamaakaundi matsva uye mishandirapamwe mitsva. Zvine musoro kushandisa mamwe mazwi akakosha, asi kana usina chokwadi chezvauri kuedza kunanga, edza yakafara match kutanga.
Semushambadzi mutsva, ungangoda kushandisa yakafara match seyako default mhando. Zvisinei, zvakakosha kuti uzive kuti mutambo wakakura unogona kutungamira kune ads angave asina basa kune bhizinesi rako. Zvakare, uchafanirwa kutarisana nemibvunzo isingatarisirwi yekutsvaga inogona kunge isina basa. Iri harisi zano rakanaka kana iwe uri mutsva kuAdwords uye usingazive mashandisiro emhando dzakasiyana dzemachisi.
Paunenge uchishandisa yakakura match muAdwords, ita shuwa kuti uri kunanga mazwi akakosha. Broad match ndiyo yakanyanya generic match type, saka inobvumira kushambadza kwako kuratidza kune akasiyana siyana mazwi. Izvi zvinogona kukubatsira kuti uwane zvakawanda zvekudzvanya pane ako ads, asi iwe zvakare uchafanirwa kunyatso tarisisa kwavari uye kuve nechokwadi kuti vanoenderana nebhizinesi rako. Saka, pakusarudza yakafara match keyword, ita shuwa kuti inoenderana nebhizinesi rako’ niche market.
Kushandisa iyo Phrase Match sarudzo muAdwords inobvumidza iwe kuti uwane izvo vatengi vari kutsvaga nekuongorora zvavanonyora mubhari yekutsvaga.. Nekudzikisira kushambadzira kwako kushandisa kutsvaga nemutsara chaiwo, unogona kunanga vateereri vako zviri nani. Phrase Match inzira yakanaka yekuvandudza mashandiro emushandirapamwe wekushambadzira uye kuwana ROI yepamusoro. Kuti udzidze zvakawanda nezve match match muAdwords, ramba uchiverenga.
Negadziriro iyi, mazwi ako akakosha anonangwa zvirinani nekuti ane hukama nezviri kutsvagwa nevanhu. Google yanga ichishandisa mhando dzemitambo kubva pakutanga kwekutsvaga kwakabhadharwa. In 2021, vari kushandura nzira yaunoshandisa iyi marongero. Prase match ndiyo inotsiviwa neyakakura match modifiers. For now, unofanira kushandisa mhando mbiri dzemachisi. Mazwi ekufananidza anoda mazwi akakosha kuti ave muhurongwa hwakafanana nemubvunzo nemitsara.
Semuyenzaniso, mutsara weakaundi yekufananidza inogona kubatsira kupfuura iyo chaiyo match account. Iri zano harizo oneke kutsvaga ne keyword intact, asi icharatidza zvirevo zvinoenderana nebhizinesi rako. Mutsara wemitsara muAdwords inzira huru yekunongedza vashandisi pasina yakakura keyword rondedzero. Saka, ndezvipi zvakanakira kushandisa Phrase Match muAdwords? Kune akati wandei. Ngatitarisei kune mumwe nemumwe wavo.
A negative keyword list ndiyo nzira yakanakisa yekuvhara zvisingadiwe kudzvanya. Iyo AdWords Negative Keywords Rondedzero ine zvakawanda kupfuura 400 Negative keywords aunokwanisa kushandisa kukwenenzvera ako ads. A negative keyword list chishandiso chikuru chekukubatsira kuona kuti ndeapi mazwi makuru ari kuburitsa ROI shoma. Unogona kushandisa runyorwa urwu kuchengetedza gumi kusvika makumi maviri muzana yemari yako yekutsvaga ad. Iwe unogona zvakare kushandisa negative mutsara match keywords.
Kugadzira Adwords single keyword ad boka iri nyore. Imwe yemabhenefiti erudzi urwu rweboka rekushambadzira ndeyekuti iri hyper-yakananga kune imwechete kiyi izwi. Izvi zvinogona kuvandudza zvibodzwa zvako zvemhando yepamusoro uye kukubatsira kuti uwane mutengo wakaderera pane shanduko. Izvo zvinobatsirawo kufananidza mazwi makuru kune ad. Iyo ad group edhita iri nyore kushandisa uye inokutendera iwe kukopa aripo ezvikwata zvekushambadzira mukati memaminitsi mashoma.
Kugadzira imwechete keyword ad group hakusi kwevanotanga. Iwe unofanirwa kuishandisa chete kune mazwi makuru anogashira 20 ku 30 anotsvaga mwedzi wega wega. Iyi nzira ine zvipingamupinyi zvayo uye inofanira kushandiswa chete nekuchenjerera. Pamusoro pe, kunogona kutambisa nguva inokosha nenhamburiko. Iwe unofanirwa kupatsanura ako ad mapoka kana uine chokwadi chekuti mazwi ako akakosha achave nepamusoro yekutsvaga vhoriyamu. Kuti uve nechokwadi chekuti uri kushandisa nzira iyi nemazvo, ita chokwadi chekutevera matanho aya.
Paunenge uchigadzira SKAG, yeuka kushandisa chaiwo machisi mazwi. Izvi zvichakubatsira kuti urege kushandisa yakaderera-mhando mazwi makuru uye kugadzirisa yako yekudzvanya-kuburikidza nechiyero. Iwe unogona zvakare kushandisa SKAGs kuyedza akasiyana demographic tweaks uye mabhidhi ekugadzirisa. Ramba uchifunga kuti chaiyo match keyword inogona kusaita zvakafanana munzvimbo kana pamidziyo. Kana boka rekushambadza richisanganisira chigadzirwa chimwe chete, iwe uchada kudzikamisa nhamba yeanonyatso match keywords mairi.
Chimwe chinobatsira cheSingle Keyword Ad Groups kugona kugadzirisa mabhidhi ako zvichienderana nemazwi akakosha uye maitiro emushandisi.. Izvi zvinokutendera kuti uwane yakakwirira yekudzvanya-kuburikidza nemitengo, nani Quality Scores, uye kuderedza mari. Zvisinei, iyo imwe yakanyanya kusarudzika ndeyekuti zvishambadzo zvinongoonekwa kana chaiyo kiyi izwi rikatsvagwa. Muchidimbu, iro rimwechete keyword ad boka rinofanirwa kushandiswa chete kana iwe uri 100% chokwadi chekuti chigadzirwa chako chichatengeswa.
Pane zvinhu zvitatu zvinobata yako Quality Score yeAdwords, uye kuvavandudza vese kwakakosha kuti uwane chinzvimbo chepamusoro. Heano mamwe maitiro aungaite kuti uvandudze zvibodzwa zvako. Verenga kuti udzidze zvakawanda. o Sarudza kopi yemhando yepamusoro yekushambadzira. Kana iyo ad kopi yakanyanya generic, vashandisi vangatadza kuona kuti zvine basa here kana kuti kwete. Ita shuwa kuti kopi yekushambadza inoenderana nemazwi ako makuru, uye kuitenderedza nemashoko ane hukama uye mazwi ekutsvaga. Kana mutsvaki adzvanya pane ad, inounza iyo inonyanya kukosha. Chibodzwa chemhando yepamusoro chinobva pakuenderana.
o Tarisa uone kunaka kwako. Kana iwe ukaona ad kopi iri kuderera CTR, ingangove nguva yekuimisa uye kushandura keyword. Unofanira kuchichinja nechimwe chinhu. Asi chenjerera mapoka asina kunaka mazwi makuru! Ndiwo iwo anogona kuve neakaipa mhedzisiro pamhando yako yemhando. Kuzvishandura hakungokwidzi zvibodzwa zvako zvemhando yepamusoro, asi zvakare batsira kuvandudza yako ad kopi. Saka usakanganwa kutarisa yako yemhando zvibodzwa kazhinji!
o Tarisa yako yekudzvanya-kuburikidza mwero. Chibodzwa chemhando chiyero chekuti vangani vanhu vakadzvanya pashambadziro yako mushure mekuiona mukutsvaga. Semuyenzaniso, kana 5 vanhu vakadzvanya ad yako asi havana kudzvanya ad yako, kunaka kwako zvibodzwa ndizvo 0.5%. Kana chibodzwa chemhando yepamusoro chakakwirira, ad yako inozoonekwa yakakwira mumibairo yekutsvaga, uye zvichakudhura zvishoma. Zvakakosha kuchengeta mupfungwa kuti haugone kudzora zvese, saka ita chokwadi chekutarisa iyi metric zvakare.
Chimwe chinhu chinokanganisa Quality Score mutengo wekudzvanya. Chibodzwa chemhando yakaderera chichawedzera CPC yako, asi mhedzisiro yacho inosiyana kubva pakiyi kuenda kune kiyi kiyi. Sezvimwe nezvimwe zvakawanda zvekutsvaga injini yekutsvaga, hazvigoneke kuona kuti iyo Quality Score inobata sei CPC ipapo, saka zvitarise nekufamba kwenguva. Kuwedzera Hunhu Hwako Chibodzwa kunogona kuve nekukanganisa kukuru pakubudirira kwemushandirapamwe wako wekushambadzira. Mabhenefiti emhando yepamusoro Score anozobuda pachena nekufamba kwenguva.
Paunenge uchitarisa mutengo pakudzvanya iwe unogona kushandisa sechinangwa, funga kukosha kwechigadzirwa chako uye bhajeti yako. Semuyenzaniso, chigadzirwa chinodhura $200 inogona kugadzira akawanda se 50 kudzvanya paCPC ye $.80, izvo zvaizova a 5:1 return on investment (ROI). Nemamwe mashoko, kana uri kuedza kutengesa a $20,000 chigadzirwa, CPC ye $0.80 ingakupa kutengeswa kwe $20,000, nepo kana uri kutengesa a $40 chigadzirwa, uchashandisa zvishoma pane izvozvo.
Kune nzira dzakawanda dzekudzikisa mutengo pakudzvanya. Kunze kwekugadzirisa mawedzero uye mapeji ekumhara, kunewo mamwe mazano ekudzikisa CPC. Iwe unogona kutevera gwara raMarta Turek rekuti ungaderedza sei CPC nenzira yakanakisa inogoneka pasina kupa kuoneka uye kudzvanya.. Kunyangwe pasina imwe nzira yakavanzika yekuwana ROI iri nani, kutevera mazano aya kunotungamirira kumigumisiro iri nani uye kuderedza CPC. Saka, ndedzipi nzira dzakanakisa dzekudzikisa mutengo wako pakudzvanya kweAdwords?
Zvakanaka, mutengo wako pakudzvanya unenge uchitenderedza masendi mashanu pakudzvanya, uye zvakanakisa kuvavarira izvozvo. Iyo yakakwirira CTR yako, zvakanyanya mukana waunowana kubva pamushandirapamwe. Sezvo iwe unenge uchibhadhara kushambadzira, iwe unofanirwa kunzwisisa kukosha kwevatengi vako. Izvi zvinoona kuti imarii yaunofanirwa kushandisa kuti ads ako aonekwe nevateereri vako. Iwe unofanirwawo kufunga nezve CTR (click-kuburikidza nechiyero) kuve nechokwadi kuti akakodzera uye anobatsira.
Mutengo wekudzvanya kweAdwords unogona kudzorwa nemaoko kana otomatiki. Iwe unogona kutsanangura yako yakanyanya bhajeti yezuva nezuva uye nemaoko tumira mabhidhi. Google ichasarudza iyo inonyanya kudiwa kuti isangane nebhajeti rako. Iwe zvakare unofanirwa kuseta yakanyanya bhidhi pakiyi kiyi kana ad boka. Manual bidders vanoramba vachidzora mabhidhi apo Google ichisarudza kuti ndeapi ads yekuisa panetiweki yekuratidzira. Mutengo wekudzvanya pane yako ads unoenderana nekwakanyatsogadzirwa uye kukwenenzvera kopi yako yekushambadzira.
