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Phone: +49 8231 9595990
Usati watanga yako Adwords mushandirapamwe, zvakakosha kuti unzwisise izvo zvekutanga Mutengo pakudzvanya, kubhidha model, Keyword test, uye kutendeuka kutevera. Nokutevera matanho anokosha aya, uchava nemushandirapamwe unobudirira. Tinovimba, chinyorwa ichi chave chinobatsira pakuita kuti utange nekushambadzira kwako. Ramba uchiverenga kuti uwane mamwe mazano uye mazano! Uye kana uine mibvunzo, sununguka kubvunza mumacomments! Heano mimwe yemibvunzo inowanzoitika yaungabvunza.
Mutengo wekudzvanya kweAdwords mishandirapamwe unoenderana nekuti padhuze ads ako anowirirana nevatengi’ searches. Mune zvimwe zviitiko, mabhedha epamusoro achakuunzira zvigaro zvepamusoro, nepo mabhidhi akaderera achakuunzira mitengo yakaderera yekushandura. Iwe unofanirwa kuteedzera mitengo yako uchishandisa Google Sheet kana yakafanana chishandiso kuti uone kuti yakawanda sei yaungatarisira kushandisa pane chaiyo kiyi izwi kana musanganiswa wemazwi akakosha.. Zvadaro, unogona kugadzirisa mabhidhi ako zvichienderana kuti uwane yepamusoro inogoneka shanduko.
Avhareji mutengo pakudzvanya kweAdwords mishandirapamwe mune e-commerce iri pakati pemadhora mashoma uye $88. Nemamwe mashoko, mari inotengwa nemushambadzi yetemu ine masokisi ezororo yakaderera kana ichienzaniswa nemutengo wepeya yemasokisi eKisimusi.. Eheka, izvi zvinoenderana nezvinhu zvakawanda, kusanganisira izwi rakakosha kana izwi rekutsvaga, industry, uye yekupedzisira chigadzirwa. Kunyange paine zvimwe zvinhu zvinogona kuwedzera kana kuderedza mutengo pakudzvanya, vashambadziri vazhinji havabhadhare mari yakawandisa. Kana chigadzirwa chiri chete $3, haungaite mari yakawanda nekuibhidha.
Semuyenzaniso, vashambadziri vanotengesa zvipfeko paAmazon vachabhadhara $0.44 nekudzvanya. Zvehutano & Zvinhu zvemumba, vashambadziri vachabhadhara $1.27. Zvemitambo nekunze, mutengo pakudzvanya ndewe $0.9
Nepo CPC iri metric inobatsira yekuongorora kushanda kwemushandirapamwe wekushambadzira, inongova chikamu chiduku chepuzzle. Nepo mutengo pakudzvanya chimwe chinhu chakakosha chechero yakabhadharwa kushambadzira kushambadzira, iyo ROI yese yakakosha zvakanyanya. Nekushambadzira kwemukati, unogona kukwezva huwandu hukuru hweSEO traffic, nepo midhiya inobhadharwa inogona kuunza ROI yakajeka. Mushandirapamwe wakabudirira wekushambadza unofanirwa kutyaira iyo yepamusoro ROI, kugadzira traffic yakawanda, uye dzivisa kurasikirwa nekutengesa uye kutungamirira.
Pamusoro peCPC, vashambadziri vanofanirawo kufunga nezvehuwandu hwemazwi akakosha. Chishandiso chakanaka chekushandisa kufungidzira CPC ndeyeSEMrush's Keyword Mashiripiti chishandiso. Ichi chishandiso chinonyora ane hukama mazwi uye avhareji CPC yavo. Iyo inoratidzawo kuti ingani izwi rimwe nerimwe rinodhura. Nekuongorora iyi data, iwe unogona kuona kuti ndeapi mazwi akakosha musanganiswa ane yakaderera CPC. Mutengo wakaderera pakudzvanya unogara uri nani kune bhizinesi rako. Hapana chikonzero chekushandisa mari yakawanda kupfuura yaunofanira kuita.
Iwe unogona kugadzirisa yako yekubhidha zano reAdwords uchishandisa Google's Draft uye Experiments chimiro. Iwe unogona zvakare kushandisa data kubva kuGoogle Analytics uye shanduko yekutevera kuita sarudzo yako yebhidhi. Kazhinji, iwe unofanirwa kumisa mabhidhi ako pane zvinoonekwa uye nekudzvanya. Kana iwe uri kuyedza kugadzira brand kuziva, shandisa cost-per-click. Kana iwe uri kutsvaga kuwedzera shanduko, iwe unogona kushandisa iyo CPC column kuona yako yekutanga mabhidhi. Pakupedzisira, iwe unofanirwa kurerutsa chimiro cheakaundi yako kuitira kuti iwe ugone kuita bhidhi nzira shanduko pasina kukanganisa kuita.
Iwe unofanirwa kugara uchiseta yako yakanyanya bhidhi zvinoenderana nedata rakakodzera. Zvisinei, iwe unogona zvakare kubhidha zvinoenderana nemhando yezvinyorwa zvinoratidzwa. Unogona kubhidha pane zvirimo paYouTube, Google's Display Network, Zvishandiso zveGoogle, uye mawebhusaiti. Kushandisa zano iri rinokutendera iwe kusimudza bhidhi yako kana iwe ukaona kuderera kweshanduko. Asi iva nechokwadi chekuti uri kunanga bhidhi yako nenzira kwayo kuitira kuti iwe ugone kushandisa zvakanyanya madhora ako ekushambadza..
Zano rakanaka rekuwedzera kudzvanya nderekuwedzera bhidhiri yako mukati mebhajeti yako. Iri zano rinoshanda zvakanyanya kune akanyanya kushandura mazwi makuru kana kutsvaga vhoriyamu yepamusoro. Asi iwe unofanirwa kungwarira kuti urege kuwedzeredza, kana kuti uchatambisa mari patraffic isingaite. Gara uchiyeuka kushandisa shanduko yekutevera kuona kuti mushandirapamwe wako uri kuwana zvakanyanya kubva mukuedza kwako. Iyo Bidding modhi yeAdwords yakakosha pakubudirira kwako! Asi unoimisa sei?
Nzira yakajairika yekuona mutengo weAdwords mutengo wekudzvanya. Inobatsira kune yemhando yepamusoro traffic asi haina kunaka kune yakakura vhoriyamu mishandirapamwe. Imwe nzira ndeye mutengo-per-mille yekubhidha nzira. Idzi nzira mbiri dzinokupa nzwisiso yehuwandu hwemaratidziro, izvo zvakakosha paunenge uchimhanyisa kushambadzira kwenguva refu. Iyo CPC yakakosha kana iwe uchida kuita mamwe mashanduko kubva pakudzvanya.
Smart kubhidha modhi zvinoenderana nemaalgorithms uye nhoroondo data kuti uwedzere shanduko mhinduro. Kana iwe uri kuita mushandirapamwe wepamusoro-shanduko, Google inogona kuwedzera yako max CPC nekuwanda 30%. Pane rimwe divi, kana mazwi ako akakosha ari kukwikwidza zvakanyanya, unogona kuderedza yako max CPC bid. Smart kubhidha masisitimu akadai anoda kuti iwe ugare uchitarisisa kushambadzira kwako uye kuita pfungwa yedata. Kuwana rubatsiro rwehunyanzvi kukwirisa yako Adwords mushandirapamwe idanho rakangwara, uye MuteSix inopa kubvunza kwemahara kuti iwe utange.
Iwe unogona kuita keyword test muAdwords nekuudza agency yako kuti ndeapi makiyi mazwi ekuchengeta uye ekuchinja. Iwe unogona kusarudza kuyedza mazwi mazhinji sezvaunoda muboka rekuyedza. Asi shanduko dzakawanda dzaunoita kumazwi ako akakosha, zvinonyanya kuoma kuziva kana vari kuita zvinodiwa. Ukangoziva kuti ndeapi mazwi akakosha ari kuita underperform, unogona kuzvitsiva nemamwe akakodzera. Kana uchinge waona kuti ndeapi mazwi makuru ari kugadzira mamwe mabhatani, inguva yekugadzira ad kopi, ad extension, uye mapeji ekumhara akagadziridzwa kuti ashanduke.
Kuti uone kuti ndeapi mazwi makuru ari kutadza kuita zvakanaka, edza kushandisa mutsauko wakasiyana weimwe ad kopi mumapoka akasiyana ad. Kuita izvi, iwe unogona kuita shanduko huru kune yako ad kopi. Iwe unofanirwa kutarisa kune yakakwirira vhoriyamu zvikamu uye ad mapoka. Mapoka eAdd ane vhoriyamu yakaderera anofanirwa kuyedza akasiyana ad kopi uye keyword musanganiswa. Iwe unofanirwawo kuyedza zvimiro zveboka rekushambadzira. Iwe unozofanirwa kuita akati wandei kuyedza kuti uwane iyo yakakwana musanganiswa wemazwi akakosha kune yako ad kopi.
Pakati pezvakanakira kuyera keyword yeAdwords ndeyekuti Google ikozvino inopa kiyi yekuongorora kiyi, iyo yakavanzwa mushandisi interface. Inokupa maonero akazara ehutano hwekiyi. Iwe unogona kuona kangani ad yako inooneka uye kwairi kuoneka. Kana iwe uchida kuvandudza kunaka kweiyo ad kopi yako, unogona kusarudza kukwidziridza ese mazwi akakosha mumushandirapamwe wako. Ukangowana iwo anoita zvirinani, unogona kuenderera kune nhanho inotevera.
Keyword zvishandiso zvinogona kukubatsira iwe kugadzira rondedzero yeakakosha mazwi, uye inogona kusefa zvichienderana nekuoma. Zvemabhizimusi madiki, unofanira kusarudza aripakati kuoma keywords, nekuti ivo kazhinji vane yakaderera yakakurudzirwa bhidhi, uye iwe uchawana mari yakawanda nehuwandu hwepamusoro hwemakwikwi. Pakupedzisira, unogona kushandisa chishandiso cheAdWords chekuyedza kuisa mazwi chaiwo pamapeji ako ekumhara uye kuyedza kuti ndeapi mazwi akakosha anonyanya kushanda..
Shanduko yekutevera inogona kubatsira zvakanyanya pakuona ROI yemushandirapamwe wako. Shanduko zviito zvinotorwa nemutengi mushure mekushanyira peji rewebhu kana kutenga. Iyo Adwords yekushandura yekutevera ficha inogadzira HTML kodhi yewebhusaiti yako kutevedzera izvi zviito. Iyo yekutevera tag inofanirwa kuve yakagadzirirwa bhizinesi rako. Iwe unogona kuteedzera akasiyana marudzi eshanduko uye kuteedzera akasiyana ROI pamushandirapamwe wega wega. Kuita kudaro, tevera matanho aya.
Munhanho yekutanga yeAdWords shanduko yekutevera, isa iyo Conversion ID, label, uye kukosha. Zvadaro, sarudza iyo “Fire On” chikamu chekutaura zuva iro kodhi yekutevera yekutendeuka inofanira kudzingwa. By default, iyo code inofanira kupisa kana mushanyi asvika pa “Waita hako” peji. Unofanira kutaura zvawawana 30 mazuva mushure memwedzi wapera kuti uve nechokwadi chekuti uri kutora huwandu hwehuwandu hwekushandurwa uye mari.
Nhanho inotevera ndeyekugadzira tag yekutendeuka yekutevera yemhando yega yega yekutendeuka. Kana kodhi yako yekutevera yekutendeuka yakasarudzika kune yega shanduko, unofanira kuseta zuva renge reshambadzo yega yega kuti zvive nyore kuzvienzanisa. Nenzira iyi, unogona kuona kuti ndedzipi ads dziri kukonzera shanduko dzakawanda uye dzipi dzisiri. Zvinobatsirawo kuziva kuti kangani muenzi anoona peji uye kuti kubaya ikoko kuri mhedzisiro yekushambadzira.
Pamusoro pekutsvaga kutendeuka, iwe unogona zvakare kushandisa iyo imwechete kodhi kuteedzera mafoni anoitwa kuburikidza neads yako. Nhare dzenhare dzinogona kuteverwa kuburikidza nenhamba yeGoogle yekutumira. Pamusoro penguva uye kutanga uye kupera nguva dzekufona, iyo kodhi yenzvimbo yeanofona inogona zvakare kuteverwa. Zviito zvemuno zvakaita sekudhawunirodha app zvinorekodhwawo seshanduko. Iyi data inogona kushandiswa kuongorora mishandirapamwe yako uye mapoka ekushambadzira kuita sarudzo dzakanakisa.
Imwe nzira yekutevera kutendeuka kweAdWords ndeyekupinza yako Google Analytics data muGoogle Ads. Nenzira iyi, iwe unozokwanisa kuenzanisa mhedzisiro yeAdWords mishandirapamwe yako nemhedzisiro yako yekuongorora. Iyo data yaunounganidza inobatsira pakuona ROI yako uye kuderedza mutengo webhizinesi. Kana iwe uchikwanisa kutevedzera kutendeuka kubva kune ese maviri masosi, unogona kuita sarudzo dziri nani nemari shoma. Nenzira iyoyo, iwe unozogona kushandisa bhajeti yako zvakanyanya uye nekohwa zvimwe zvikomborero kubva kune yako webhusaiti.
