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Iwe wakambonzwa nezve PPC kushambadzira, asi pamwe hausati wamboshandisa Google's advertising platform, Adwords. Ichi chinyorwa chinopa tarisiro yePPC advertising, kusanganisira yayo Bidding modhi, Keyword research, uye bhajeti. Kuti nditange, tevera matanho aya. Aya ndiwo matanho ekutanga ekubudirira kwePPC mushandirapamwe. Kana iwe uchida kuwedzera kuoneka kwako uye kuwedzera mitengo yako yekutendeuka, tinya pano. Kuti uwane rumwe ruzivo, verenga gwara redu reAdWords.
Kushandisa pay-per-click advertising paAdwords inzira yakanaka yekukurumidza kuratidzwa. Kunyangwe iyo fomula chaiyo yakaoma, zviri nyore kunzwisisa. Mari inopihwa nemushambadzi ndiyo inotara mutengo wekudzvanya. Kana yabvumirwa, ads anowanzo buritswa nekukasira. Pamusoro pe, PPC ads inogona kugadzirwa kuti itarise nzvimbo dzakananga. Mune zvimwe zviitiko, PPC yakanangana inogona kuitwa kune zip code level.
Maakaundi ePPC akaiswa mumishandirapamwe uye mapoka ad, izvo zvinoumbwa nemazwi akakosha uye ads anoenderana. Mapoka eAdd ane rimwe kana akawanda keywords, zvichienderana nezvinodiwa nebhizinesi. Dzimwe nyanzvi dzePPC dzinoshandisa single keyword ad mapoka, zvichivabvumira kuve nekutonga kwakanyanya pamusoro pekutengesa uye kunanga. Zvisinei nekuti unosarudza kuronga sei mushandirapamwe wako, Adwords inopa akawanda mabhenefiti.
Mukuwedzera kune yekutsvaga injini yekutsvaga, PPC kushambadzira paAdwords inopa iyo yakawedzerwa bhenefiti yekushambadzira email. Constant Contact's email marketing tool inoshanda zvakakwana nePPC advertising, kuita maitiro ekugadzira uye kutangisa ads nekukurumidza. Semunyori akazvimirira, Raani Starnes anoshanda muzvivakwa, marketing, uye zvebhizimusi zvemukati. Anofarirawo kunyora nezvekudya uye kufamba.
PPC kushambadzira ine zvakawanda zvakanaka. Nokuda kwechinhu chimwe, Kushambadzira kwePPC kunoita kuti utarise vatengi uye ugadzirise mabhidhi ako zvichienderana nedata uye nzvimbo yevateereri vako. Unogona kushandisa iyi data kugadzirisa mabhidhi ako zvichienderana nezviri kutsvagwa nevatengi vako. Pamusoro pe, unogona kushandisa ruzivo rwe data kukwirisa mishandirapamwe yako uye kuderedza kutambisa mari yekushambadzira. Iwe unogona zvakare kusarudza kubva akati wandei ad mafomati, zvakadai semashambadziro ekutenga anoratidza zvigadzirwa zvako zviri pachinzvimbo chepamusoro, uye kuratidza kushambadzira, izvo zvinokurudzira kutendeuka.
Mabhenefiti ePPC kushambadzira akajeka. Iwe unogona kushandisa akasiyana akakosha mazwi uye mishandirapamwe yekushambadzira kunanga mapoka akasiyana uye vateereri. Pay-per-click advertising inoshanda padesktop uye mobile platforms, uye inowedzera simba reInternet. Anenge munhu wese anoshandisa internet kuti awane zvavanoda, uye iwe unogona kutora mukana weichi chokwadi. Kana yakashandiswa nemazvo, kubhadhara-per-click advertising paAdwords inzira huru yekutora kutariswa kwevangangodaro vatengi.
Iwe unogona kushandisa iyo bhidhi modhi yeAdwords kuona kuti imarii yaunofanira kushandisa pane mamwe ad slots. Iyo auction inoitika pese painenge paine vacancy mune ad slot, uye inosarudza kuti ndedzipi ads dzichaonekwa panzvimbo. Iwe unogona kusarudza kuisa pfungwa pakudzvanya, maonero, kutendeuka, maonero, uye zvisungo, uye iwe unogona zvakare kushandisa mutengo-per-tinya kubhidha kubhadhara chete kana munhu adzvanya pane yako ad.
Iyo Maximize Shanduko zano rinoshandisa muchina kudzidza kuti uwedzere kudzvanya kwako uye kushandisa mukati mebhajeti rako remazuva ese. Inotarisa zvinhu zvakadai senguva yezuva, nzvimbo, uye hurongwa hwekushanda. Inobva yaisa bhidhi rinowedzera shanduko yebhajeti yezuva nezuva yaunopinda. Iri zano rakanakira vanhu vane mabhajeti akakwira vanoda kutsvaga vhoriyamu uye yakasimba shanduko yekuita pasina kutambisa mari. Kunze kwekukwenenzvera kudzvanya kwako, iyo Maximize Shanduko zano zvakare inosevha iwe nguva nekuita otomatiki mabhidhi ako.
Iwe unogona zvakare kuedza iyo CPC modhi yemanyorero. Inokwezva traffic yemhando yepamusoro uye inova nechokwadi chekudzvanya-kuburikidza nechiyero. Zvisinei, zvinoda nguva yakawanda. Mishandirapamwe yakawanda ine chinangwa chekushandura, uye CPC yemanyorero inogona kunge isiri iyo sarudzo yakakodzera kwavari. Kana iwe uchida kuwedzera shanduko dzako kubva pakubata kwako, unogona kusarudza kushandisa yakakwidziridzwa CPC modhi. Iyi modhi isarudzo yakanakisa yekushambadzira zvakare uye nemakampani emhando.
Sezvambotaurwa pamusoro, Google inopa mhando dzakasiyana dzemabhidhi emakambani akasiyana ekushambadzira. Saka iwe unofanirwa kunzwisisa zvibodzwa zvemushandirapamwe wako usati wasarudza iyo yekubhidha modhi yeAdwords. Mishandirapamwe yakasiyana ichabatsirika kubva kune nzira dzakasiyana dzekuwedzera shanduko. Iwe unofanirwa kusarudza nzira yakakodzera yemushandirapamwe wako. Saka, ndedzipi nzira dzakanakisa dzekubikisa pamushandirapamwe wega wega? Ngatitarisei mamwe emaitiro akajairika muAdwords uye tidzidze kubva kwavari.
Smart kubhidha ndiyo yakanakisa sarudzo yekuwedzera mareti ekutendeuka. Smart mabhidha modhi inogadzirisa otomatiki mabhidhi zvichienderana nemukana wekushandurwa. Kushandisa yakanangwa mutengo-pa-ye-kuwana mabhidhiri kunogona kukubatsira kubata idzi dzakachipa shanduko. Zvisinei, iwe unofanirwa kuyeuka kuti kazhinji kuchinja mabhidhiri kunogona kuderedza mari yako yekushambadzira. Naizvozvo, kugadzirisa mabhidhi ako nguva zhinji kunogona kukanganisa bhajeti yako uye mwero wako wekutendeuka. Ichi ndicho chikonzero Smart Bidding Models Yakanakira Kuwedzera Mari Yako
Kukosha kwekutsvaga kwemazwi akakosha mudanho rekuronga reAdwords mushandirapamwe haugone kuwedzeredzwa. Keyword tsvagiridzo inokubvumidza iwe kuseta zvinotarisirwa zvinotarisirwa zvemishandirapamwe yako uye ive nechokwadi chekuti zvakanangwa uye zvinoshanda. Zvichakubatsirawo kuona mazwi akakosha emushandirapamwe wako. Paunenge uchironga mushandirapamwe wako, iwe unofanirwa kuve wakananga sezvinobvira uye funga nezvesese zvinangwa zvepurojekiti yako nevateereri. Kuti ikubatsire kuwana iwo anonyanya kukosha mazwi, unogona kushandisa Google Keyword Planner.
Maitiro ekutsvagisa mazwi akakosha inzira huru yekuona kuti ndeapi mazwi ari kushandiswa zuva nezuva kutsvaga chigadzirwa kana sevhisi yako.. Kana iwe uchinge waziva kuti ndeapi mazwi makuru ari kufamba muindasitiri yako, iwe unogona kuona kuti ndeapi mitsara uye mazwi achaburitsa yakanyanya traffic. Iyi nzira ichakubatsira iwe kugadzira nzira yekushambadzira inoshanda yesaiti yako uye ita shuwa kuti iri pamusoro pekutsvaga injini mhinduro.. Kuti uwedzere mikana yako yekuwana organic traffic, shandisa keyword tool yakadai seGoogle Keyword Planner.
Imwe nzira yekuwana akakosha mazwi ndeye kushandisa Google Trends. Izvi zvinokuratidza huwandu hwekutsvaga kwemazwi ako makuru uye kuti ndeapi muzana yeidzo yekutsvaga yaive pawebhusaiti yemukwikwidzi wako.. Keyword research haifanire kugumira pakungotsvaga vhoriyamu uye mukurumbira – iwe unofanirwawo kufunga kuti vangani vanhu vakatsvaga zvigadzirwa kana masevhisi ako. Nekushandisa ma metrics aya, unogona kuwedzera mikana yako yekuita purofiti yakawanda. Nepo maitiro ekutsvagisa mazwi akakosha ari kunyanya manyore, inogona kuvandudzwa nemametric akasiyana.
Pakutsanangura misika inobatsira uye kunzwisisa chinangwa chekutsvaga, keyword research inogona kukubatsira iwe kuwana niche iyo inoburitsa yakanaka ROI. Tsvagiridzo iyi inokupa nzwisiso yenhamba mupfungwa dzevashandisi veinternet uye nekukubvumidza kukwenenzvera yako AdWords mushandirapamwe.. Google's Keyword Planner chishandiso chinogona kukubatsira iwe kugadzira yakabudirira ad yechigadzirwa chako kana sevhisi. Chinangwa chekupedzisira chekutsvaga kwemazwi akakosha kugadzira maratidziro akasimba kune vanhu vari kutofarira chigadzirwa chako / sevhisi zvinopihwa..
Kana iwe uchida kuwedzera kugona kweAdWords yako mushandirapamwe, unofanira kuziva kugadzira bhajeti. Google inobvumidza iwe kuseta bhajeti yemushandirapamwe wega wega. Iwe unogona kuseta bhajeti yezuva nezuva, asi zvakanaka kuyeuka kuti mushandirapamwe unogona kushandisa kusvika kaviri bhajeti rayo rezuva nezuva pane chero zuva rakapihwa. Unogona kushandisa bhajeti remazuva ese kumapoka emapoka ane maitiro akafanana. Zvakare, ramba uchifunga kuti Google inongopfuura bhajeti yako yezuva nezuva kusvika 30.4 nguva mumwedzi.
Paunenge uchironga bhajeti yeAdwords, ita shuwa yekuchengeta mupfungwa kuti yako ad bhajeti inongoenda kure. Kana ukashandisa mari yakawanda kupfuura yaunokwanisa, unogona kupedzisira warasikirwa nemari. Pamusoro pe, unogona kupedzisira uine yakaderera CPA pane zvawaitarisira. Kunzvenga izvi, edza kushandisa mazwi asina kunaka. Aya marudzi emazwi akakosha ane yakaderera traffic uye kukosha. Zvisinei, vanowedzera huwandu hwemhando yemashambadziro ako.
Imwe nzira yekuseta bhajeti reAdWords kuita bhajeti rakagovaniswa. Nokushandisa bhajeti rakagoverwa, unogona kupa mishandirapamwe yakawanda kuwana mari yakafanana. Zvisinei, nzira iyi haikubvumiri kuti utarise akawanda bhajeti kugadzirisa panguva imwe chete. Pane kudaro, unogona kungotaura kuti une $X mubhajeti yako uye mushandirapamwe wako uchakwereta iyo mari kubva kuaccount. Kana iwe usingade kugovera bhajeti yako, unogona kushandisa mafambiro emari, izvo zvinokutendera kuti ugadzirise mari yako yese yemwedzi nemwedzi nekamwe kusvika katatu pamwedzi.
Iyo yakajairwa nzira yebhajeti yeAdwords Mutengo-Per-Click (CPC). CPC advertising inokupa yakanakisa ROI nekuti unobhadhara chete kana mumwe munhu adzvanya pane yako ad. Iyo yakachipa zvakanyanya pane yechinyakare advertising, asi iwe unofanirwa kubhadhara kusvika waona mhinduro. Izvi zvinoreva kuti iwe uchave uine chivimbo mukuedza kwako uye mugumisiro. Iwe unofanirwa kuona kuti ads ako ari kukuunzira kutengesa kwaunotevera.
