Email info@onmascout.de
Phone: +49 8231 9595990
Pane akati wandei akakosha ekufunga paunenge uchishandisa Adwords kune yako webhusaiti. Kuziva mari, kubhidha mazwi makuru, uye kutendeuka kwekutevera kwakakosha pakuita zvakanyanya zveiyi online kushambadzira chirongwa. Ruzivo rwuri muchinyorwa chino ruchakubatsira kuti utange pasina nguva. Iwe unogona zvakare kushandisa matipi kubva kuchinyorwa kuti udzidze zvakawanda nezve mamwe maficha eAdwords. Ichi chinyorwa chinokupa mhedziso yekutanga yemaitiro, kubva patsvakiridzo yemazwi kusvika kubhidha kuenda kushandurudzo yekutevera.
Imwe yematanho ekutanga mukutsvagisa mazwi akakosha kunzwisisa bhizinesi rako. Nekuongorora mibvunzo inobvunzwa nevateereri vako, unogona kugadzira zvemukati zvinovafadza. Nzira yakanaka yekuunganidza data yekutsvaga keyword ndeyekunyudza iwe munharaunda yako. Shandisa ma trackers emazwi kuona izvo vanhu vari mu niche yako vari kutsvaga. Shandisa iyo ruzivo kugadzira zvemukati izvo zvinokwezva kune chako chinangwa chevateereri uye kuwedzera yako saiti traffic. Hedzino dzimwe nzira dzekuunganidza keyword research data yebhizinesi rako.
Mushure mekunge wasarudza mazwi ako makuru, zviise pokutanga nekukoshera. Ita shuwa kuti ivo vakananga kune zviri mukati mesaiti yako. Shandisa matatu kana mashanu keywords per keyword. Tarisa pane chaiwo niches kuita kuti mushandirapamwe wako ushande. Zvakare, dzivisa kushandisa mazwi akakosha akazara nemakwikwi. Keyword research inogona zvakare kukubatsira iwe kuwana anodzokororwa madingindira mukati me niche yako. Pakunyorera kudhindwa pamhepo, shandisa keyword research kuti uone zvinodzokororwa madingindira mukati meindasitiri yako.
Kana iwe uri kushandisa yakabhadharwa kushambadzira kusimudzira webhusaiti yako, keyword research yakakosha. Kuziva maitiro ekutsvaga kwevateereri vako kwakakosha kune bhizinesi rako. Shandisa ruzivo urwu kunyora zvakakosha zvevateereri vako. Ramba uchifunga kuti kune marudzi akasiyana evanhu anotsvaga ruzivo rwakafanana newe. Kana vateereri vako vachishandisa mazwi akafanana, iwe uchave nemukana uri nani wekuwanikwa paSERPs. Chakakosha bhenefiti yekutsvagisa mazwi makuru ndechekuti inogona kukubatsira kuona kuti ndeapi mazwi makuru anonyanya kushanda pamushandirapamwe wako wekushambadzira..
Kunzwisisa chinangwa chako chevateereri kwakakosha kuti uwedzere kuvepo kwako online. Kana ukashandisa general keywords, unenge uchinangana nevateereri vakawanda kupfuura zvawaida. Nekuziva zvinodiwa nevateereri vako, iwe unogona kugadzira keyword rondedzero uye mazano ekuzadzisa zvavanoda. Nerubatsiro rudiki kubva pakutsvaga mazwi makuru, unogona kugadzira nzira dzekufananidza zvigadzirwa zvako nemasevhisi nezvavanoda. Iwe uchashamisika kuti yakawanda sei iwe yaunogona kuvandudza webhusaiti yako yekutsvaga injini chinzvimbo uye kuwedzera kutengesa kwako.
Kubhidha mazwi akakosha muAdwords kunogona kuitwa padanho remazwi kana padanho reboka rekushambadzira. Keyword level kubhidha inoshanduka uye yakanakira kukwidziridza bhidhi yezvaunoda mhedzisiro yemushandirapamwe.. Keyword kuwedzera zvakare inogoneka uye inogona kuwedzera bhidhi yeboka rese rekushambadzira. Kushandisa ad mapoka uye keyword kubhidha zviri nyore kubata. Iwe unogona zvakare kushandisa ad group kubhidha kwemazuva mashoma ekutanga emushandirapamwe wako kuyedza nzira dzakasiyana.
Kune rimwe nerimwe keyword, iwe unogona kugadzirisa huwandu hwebhidhi nekuchinja nhamba yemashambadziro anoratidzwa kune iro keyword. Kuwedzera bhidhi paizwi guru rinogona kuvandudza chinzvimbo chako muboka rekushambadzira. Saizvozvowo, kudzikisa mutengo weboka rekushambadza kunogona kuderedza mutengo-pamwe-shanduko. Iwe unofanirwawo kutarisa nguva yekuvhara kuti uite yakanakisa bhidhi yeiyi keyword. Chinangwa ndechekuchengetedza mari pasina kupira kutendeuka.
Paunenge uchitsvaga keyword muAdwords, mari yakabhadharwa inobva pakuzivikanwa kwezwi guru. Izwi rakakosha rine mukana wekutyaira traffic yakawanda kana mutsvagiri achinyora mune kiyi izwi riri mubvunzo. A yakanaka keyword sarudzo inofanirwa kuve yakakosha kune vateereri. Nokunangidzira vateereri chaivo, unogona kusvika kune vateereri vakakura uye kuvaka yakasimba PPC mushandirapamwe. Besides, a keyword bhidhiyo mushandirapamwe inogona kutungamirwa nenyanzvi agency, vakadai saDeksia.
Paunenge wagonesa ad yako, tarisa zvabuda uye gadzirisa sezvinodiwa. Paunenge uchimhanyisa anobhadharwa ads, ita shuwa yekunongedza mazwi akakosha uye ongorora maitiro avo nguva nenguva kuti uone kuti mhedzisiro yacho yakakwana. Nokutevera mazano ari pamusoro, iwe unenge uri munzira chaiyo yekuzadzisa zvinangwa zvako. Ingoyeuka kuti chinangwa chako chinofanira kunge chakakodzera uye chinogoneka. Ingoyeuka kugadzirisa mabhidhi ako kana zvichidikanwa.
Iwo anodhura zvakanyanya AdWords keywords ndeaya anosanganisira mari uye maindasitiri anotonga yakawanda mari.. Mamwe emazwi anodhura zvakanyanya paGoogle anosanganisira dzidzo uye “degree,” mapoka maviri anogona kunzi ane makwikwi makuru. Vanhu vari kutsvaga kupinda muindasitiri yedzidzo nekurapa vanofanirwa kutarisira maCPC akakwira. Makambani anobata nezvehutano nemishonga anofanira kuziva izvi zvakare. Kunze kwehutano hwehutano, makambani einishuwarenzi uye mafemu emari anoshandisa zvakanyanya paAdWords.
Chimwe chinhu chekufunga kana uchiverenga mutengo weAdwords chiyero chekushandura. Chiyero chekushandura chikamu chemutengo wekudzvanya unoguma nechiito. Semuyenzaniso, kana mumwe munhu akadzvanya pane chinongedzo kusaina kunyorera email, mushandisi weAdWords anogona kugadzira yakasarudzika kodhi yekutevera iyo email kunyoreswa kune iyeye muenzi. Iyi kodhi inotumira periodic pings kumaseva eAdWords kubatanidza data. Kana iyo data yaunganidzwa, mutengo weshanduko yega yega inokamurwa nehuwandu hwehuwandu hwekudzvanya.
Avhareji yemitengo yekudzvanya inosiyana zvakanyanya uye zvinoenderana neshoko rakakosha uye indasitiri. Pane network yekutsvaga, avhareji CPCs ari kumativi $2.32. Pane network yekuratidzira, vari $0.58. Kuti uwane rumwe ruzivo nezve aya metrics, shanyira yedu AdWords metrics chinyorwa. Imwe nzira yekuchengetedza mari paAdWords ndeye kushandisa mazwi makuru ane yakakwira Quality Score. High Quality Score keywords kuwana zvirinani ad rankings uye chengetedza mari.
Kana uri kuita mushandirapamwe wePPC neGoogle, zvakakosha kuti unzwisise mutengo wekudzvanya. Google ine sutu yezvishandiso zvinobatsira mabhizinesi kutarisa uye kuyera kushanda kwekushambadzira kwavo. Izvi zvinosanganisira Google's Google Analytics software, iyo inoyera mutengo pakudzvanya. Asi usati wasarudza kushandisa chishandiso ichi, ita shuwa kuti unonyatsoziva mutengo uye nguva yemushandirapamwe wega wega. Pamusoro pe, bhajeti rekushambadzira rekambani rinogona kuona huwandu hwemari yainoda kushandisa PPC kushambadzira.
Shanduko yekutevera muAdWords ine akati wandei mabhenefiti. Chekutanga, inogona kuwedzera nhamba dzako dzekushandura shure, nekutenda kudzvanya kwekupedzisira uye zuva rekutengeserana. Chepiri, inokubvumira kuti utarise post-conversions, kana shanduko dzisina kuitika muvhiki yekutanga yekutarisa nhamba. Nokuda kweizvi, iwe uchada kugadzira cookie yekutevera iyo inotora angangoita mazuva makumi matatu. Iyo yakareba kuki, zviri nani, sezvo zvichakubatsira kuti utarise zvese zveshanduko dzakaitwa.
Kana uchimisikidza Webhusaiti kana Call On-Site shanduko, iwe uchada kugonesa iyo View-kuburikidza nekushandura hwindo. Iyi gadziriso inoteedzera vashanyi vanoona ad yako asi vasingadzvanya. Vanhu ava vanogona kuzodzoka pava paya votendeuka. Iwe unogona kuseta nguva pakati pekutarisa uye kutendeuka kuve chero kubva pazuva rimwe kuenda 30 mazuva. Unogonawo kusarudza Custom value, iyo inoteedzera vashanyi chero hurefu hwenguva. Kutevera kutendeuka, iwe unofanirwa kuziva kuti ndedzipi ads dziri kuwana zvakanyanya traffic.
Iyo yekushandura yekutevera muAdwords inogona kuseta kuyera huwandu hwemafoni anoitika mushure mekudzvanya ad yako.. Iwe unogona kusarudza kubva pamhando dzakasiyana dzesarudzo zvichienderana neshanduko dzako dzakaita sei. Webhusaiti shanduko, semuyenzaniso, sanganisira kutenga uye kusaina-ups. Kufona, pane rimwe divi, inogona kusanganisira nharembozha dzinobva kushambadziro yako uye dzozoguma dziri parunhare rwemutengi. Zvemhando idzi dzeshanduko, iwe uchada nhamba yefoni kuti shanduko itevedzerwe.
Shanduko yekutevera muAdWords haishande nevatengi vasina makuki akagoneswa. Kunyangwe vazhinji vashandisi veinternet vachitsvaga nemakuki akagoneswa, ivo vanogona kudzima kuki yekushandura tracker. Iwe unogona zvakare kushandisa shanduko yekutevera plugin muAdWords kuti uchinje kodhi yekutendeuka. Kana iwe uchiri nematambudziko, funga kubata advertising agency kana mugadziri wewebhusaiti. Vachafara kubatsira.
Iwe unogona kunge wakanzwa nezveasina kunaka mazwi muAdwords, asi unoashandisa sei chaizvo? Ndeipi nzira yakanaka yekuishandisa? Zvakanaka, zviri nyore chaizvo. Chekutanga, iwe unofanirwa kugadzira yakagovaniswa seti yeasina kunaka keywords. Zvadaro, unogona kutanga kuwedzera mazwi asina kunaka kumushandirapamwe wako. Nenzira iyi, iwe unozogona kudzivirira kutambisa mari pamashambadziro ekushambadzira asingatendeuke.
Paunenge uchigadzira yako rondedzero, iva nechokwadi chekusarudza marudzi akakodzera emazwi asina kunaka. Aya mazwi akabatanidzwa semantically, asi hazvina hukama kune zvigadzirwa kana masevhisi ako. Ads anoratidza mazwi asina basa kune zvigadzirwa kana masevhisi ako haagone kuburitsa chero kutengesa, saka unofanira kudzivirira kushandisa iwo keywords. Iwe unogona zvakare kushandisa mazwi asina kunaka ekusatenga mibvunzo yekutsvaga. Izvi zvinogona kubatsira mishandirapamwe yako kuwana mitengo yepamusoro yekushandura.
Paunenge uchigadzira yakashata keyword list, unofanira kusarudza mazwi anozonyanya kukuomera kuisa chinzvimbo. Iwe unogona kushandisa mazwi akakosha ane akawanda mafomu emazwi kana mitsara yausingade kunanga. Zvichienderana nechinangwa chako, unogona kuwedzera mazwi asina kunaka kumapoka ad kana mishandirapamwe uye zvakare shandisa mutsara wemutsara usina kunaka kusabvisa chero mazwi asina basa.. Izvi zvinogona kukubatsira kuderedza CPC yako, uye wedzera kuisirwa ad yako.
Kugadzira runyoro rwemashoko asina kunaka, iwe unofanirwa kugadzira rakaparadzana ad boka remhando yega yega keyword. Aya mazwi akakosha anofanirwa kuvhara pfungwa dzakasiyana dzine chekuita nemakambani eindasitiri nekugadzira. Nenzira iyi, iwe unogona kugadzirisa ako akakosha mazwi uye kutaurirana nevanhu vakakodzera. Zvisinei, iwe unofanirwa kungwarira kuti usawedzera mazwi asina kunaka kune iyo isiriyo nhanho. Vanozowedzerwa semachisi chaiwo. Kana ukasarudza nhanho isina kunaka, unozopedzisira waita mhirizhonga yemushandirapamwe.
