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Usati watanga kushambadza paGoogle, unofanira kuziva zvauri kuzvipinza mazviri. Hezvino zvinhu zvishoma zvekuchengeta mupfungwa: Match types, Zvibodzwa zvemhando yepamusoro, Mariro, uye Retargeting. Kana wanzwisisa zvinhu izvi, iwe uchakwanisa kuronga inoshanda zvakanyanya Adwords mushandirapamwe. Uye kana iwe wagona zvese izvi, wagadzirira kutanga! Zvisinei, usati waita izvozvo, iwe unofanirwa kuita tsvagiridzo pamashoko ako makuru.
Pane zvinhu zvakawanda zvinotarisa kuti imarii yaunofanira kushandisa paAdwords. Semuyenzaniso, ndeipi avhareji mutengo pakudzvanya? Mutengo wezvinhu zvinotengeswa (COGS) inosanganisira kugadzira uye kushandisa ad. Iwe unofanirwa kuona kuti imarii yawakashandisa pakushambadzira kuitira kuti uwane kudzoka pakudyara kwako. Ipapo iwe unogona kufananidza iwo mutengo nemari yako kubva kuAdWords mishandirapamwe uye uone kuti ndeapi mazwi akakosha anonyanya kuita pundutso.
Mutengo wega wega (CPC) inosiyana zvakanyanya zvichienderana nemazwi akakosha uye indasitiri. MaCPC chaiwo akatenderedza $2.32 pakutsvaga network uye $0.58 pane network yekuratidzira. Kuti uwane rumwe ruzivo, ona ichi AdWords metrics chinyorwa. Imwe nzira yekudzikisa CPC yako ndeyekunongedza mazwi makuru ane yakakwira Quality Score. High Quality Score keywords inowana kuiswa zvirinani pane peji, kukuchengetedza mari uye nekuona kuti kushambadzira kwako kunoonekwa pamapeji chaiwo.
Iwe unogona kugadzirisa bhidhi yako kune chaiyo kiyi kiyi kana iwe uchiziva kuti ndeapi anoshanda zvakanyanya. Zvakasiyana, unogona kuderedza bhidhi yako pamashoko makuru asingaburitse mhedzisiro. Ramba uchifunga kuti mamwe mazwi akakosha anodhura kupfuura mamwe, uye iwe unofanirwa kugara uchitarisa uye kugadzirisa mabhidhi ako zvinoenderana. Semuridzi webhizinesi, iwe unofanirwa kuziva nezve shanduko muAdwords mitengo uye gadzirira kugadzirisa zvinoenderana. Kana ukangodzidza kuti ndeapi mazwi akakosha anoshanda zvakanaka kune yako webhusaiti, iwe unogona kuwedzera mari yako uye kucheka maCPC ako kuti uwane iyo yakanyanya ROI.
Mushandirapamwe weCPC ndiyo nzira inonyanya kushandiswa. Ndiyo nzira yakajairika uye inodhura isingasviki zana masendi pakudzvanya. Zvisinei, mutengo wekudzvanya kwega kwega wakasiyana nemari yezviratidziro. Kana iwe uchida kuziva mutengo wekushambadzira kwako mushandirapamwe, unogona kushandisa keyword planner kuti uwane fungidziro yemutengo wako pakudzvanya. Nenzira iyi, iwe unonyatsoziva kuti marii yauchabhadhara pakudzvanya kwega kwega uye kuti maratidziro mangani auri kuwana.
Kana iwe uchida kuwedzera huwandu hwekushandurwa uye kushandisa mari shoma pane ako ads, iwe unofanirwa kuburitsa mazwi ako mumhando dzakasiyana dzemachisi. MuAdwords, izvi zvinoitwa nekupatsanura ads zvichienderana nemhando dzemachisi. Nekusarudza mhando dzemachisi dzakakodzera, iwe unozokwanisa kusvika kune chako chinangwa chevateereri uye kudzivirira kutambisa mari pane zvisina basa. Nechinangwa ichi, iwe unofanirwa kushandisa yemahara keyword chishandiso kuti uone chinangwa chako chevateereri uye wozogovanisa ads yako zvinoenderana.
Exact Match ndiyo inonyanya kunangwa pane ese keyword match, uye inoda kuti mutsara wezwi rakakosha uve chaiwo. Zvisinei, unogona kuwedzera mamwe mazwi kumubvunzo wako kana zvichidikanwa. Exact Match ndiyo yakanakisa sarudzo yevashambadziri vanoda kutyaira shanduko nekuratidza chete ads anoenderana nemazwi akakosha avari kunanga.. Machisi chaiwo anewo chiyero chepamusoro chekudzvanya-kuburikidza. Zvisinei, zvakakosha kuti unzwisise kuti kushandisa machisi chaiwo kungasava sarudzo yakanakisa yebhizinesi rega rega.
Kana uchida kunanga mamwe mazwi, ipapo iwe unogona kushandisa yakakura-yakagadziridzwa keywords. Izvi zviri nyore kushandisa uye kuudza Google kuti iratidze ads yako yemamwe mazwi kana zvirevo. Mazwi akakosha anogona kuve mune chero kurongeka. Unogona kuisa mazwi aya uchishandisa chiratidzo chekuwedzera (+) pamberi pezwi rimwe nerimwe rakakosha. Iyo yakafara-yakagadziridzwa keyword fomati inogona kushandiswa kune mitsara zvakare. Yakazara Media inoshanda muAdWords PPC mishandirapamwe yemakambani madiki uye epakati nepakati.
Yakakura uye chaiyo match ndiyo inonyanya kufarirwa mhando dzemachisi, asi kune zvakare akasiyana akasiyana. Broad match type inosanganisira ese anogona kutadza kuperetera kwekiyi kiyi ukuwo mhando chaiyo ichikutendera kuti utarise zvakakura zvine chekuita nekutsvaga.. Iwe unogona zvakare kusabvisa akasiyana akasiyana nekuwedzera negative keywords. Zvisinei, iyi haisi tsika yakanaka sezvo inogona kuderedza kuwanda kwekudzvanya. Iyo yakafara match mhando ndiyo yakanakisa sarudzo kune vashambadziri vanoda kunanga chaiwo mazwi.
Retargeting inzira yekushambadzira yepamhepo inobvumira vatengesi kuratidza zvakanangwa kushambadzira kune vakapfuura vashanyi vesaiti.. Iyo nzira yekushambadzira inoshanda nekudonhedza kodhi yekutevera pane peji rewebhu uye kuita kuti kushambadzira kuratidzwe kune akamboshanya.. Mibairo yerudzi urwu rwekushambadzira yakakosha. Yakaratidzwa kuwedzera kutengesa kusvika 70% apo vanhu vakashanyira webhusaiti vasina kutenga chero chinhu vanotenga kuburikidza nemushandirapamwe wekushambadzira.
Kana webhusaiti yako isina kugadziridzwa kuitira retargeting, unogona kusakwanisa kuona chero mhinduro. Kana mushandirapamwe wako wekushambadzira usingashande, ungangoda kutora zano reGoogle Adwords manejimendi kambani. Ivo vachakubatsira iwe kumisikidza retargeting mushandirapamwe nemazvo. Izvo zvigadziro zvakanaka zvichaita mutsauko mukuru mukushanda. Kana uchinge wawana zvigadziriso zvakanaka, unogona kushandisa retargeting kunanga vatengi pane ese akasiyana masocial network.
Kuti ugadzire retargeting ads, unofanira kutanga wamisa Google Analytics. Iyo retargeting kodhi inoteedzera makuki, ari madiki mafaira anochengetwa otomatiki pabrowser yemushandisi. Google Ads ichaziviswa kuratidza zviziviso kune chaiyo saiti mushanyi zvichibva pane yavo yapfuura nhoroondo yekubhurawuza. Retargeting neAdwords inogona kuva nzira huru yekuvandudza yako online marketing strategy.
Retargeting neAdwords inogona kushanda kune social media chiteshi, kunyanya Facebook. Inogona zvakare kuve nzira inoshanda yekuvaka Twitter inotevera. Rangarira, pamusoro 75% yevashandisi pa Twitter vari panharembozha. Shambadziro dzako dzinofanirwa kunge dzichienderana nenharembozha kuti uwedzere mikana yako yekutora pfungwa dzevateereri vako. Kudzorera zvakare neAdwords kunogona kukubatsira kushandura vashandisi ava kuva vatengi. Saka, tanga kudzoreredza neAdwords kuti uwedzere mari yako.
Pane nzira dzakawanda dzekuvandudza yako Quality Score muGoogle Adwords. Nepo pasina imwe yemashiripiti mhinduro, pane nzira dzakawanda dzekuvandudza chibodzwa chako. Nhanho yekutanga ndeyekupinda muakaunti yako uye famba uchienda kune keyword kuratidza pani. Kamwe ipapo, unogona kuona zvibodzwa zvemhando yemapoka ako anoshanda ad. Zvadaro, unogona kutanga kuita shanduko kuti uvandudze zvibodzwa zvako. Mushure memavhiki mashoma, unofanira kuona musiyano mukuru.
Iyo Hunhu Chibodzwa chekushambadzira kwako chinoverengerwa nekufunga zvinhu zvitatu: kukosha, ad kugadzira, uye ruzivo rwepeji yekumhara. Kunyangwe pakushandisa iwo akakosha mazwi, Hunhu Zvibodzwa zvichasiyana pakati pemapoka ekushambadzira. Semuyenzaniso, kana uine bhizimusi rekurojesa imba, unogona kushandisa keyword “jumper castles” kunanga vangangove vatengi vanotsvaga dzimba dzebounce. Izvo zvichavandudza yako Quality Score kana ads ako akakodzera uye achikwezva kune vashandisi vese zvishandiso.
Iwe unofanirwawo kuziva kuti Hunhu Hwemhando yeboka rakati ad zvinoenderana nemhando yeiyi kiyi. Ichi chinhu chinogona kukanganisa mutengo wako pakudzvanya (CPC) uye tinya-kuburikidza mwero (CTR). Google Ads zvakare inokonzeresa mumhando yeboka rekushambadza. Saka, kana keyword group ine yakakwira Quality Score, inogona kuve yakamira zvakanaka patsvakiridzo dzeGoogle. Kana iwe uri kuronga kumhanyisa kushambadzira kwerimwe keyword, ichange iine Hunhu huri nani kupfuura kana ukangoshandisa izwi rekare.
Paunenge uchiongorora yako ad campaign, nyatsoteerera CTR. CTR yakakwirira chiratidzo chakanaka. Ads ane CTR yepamusoro achagamuchira mamwe mabhatani, nokudaro kuwedzera CPC yako. Zvisinei, yeuka kuti CTR ichabatwa nezvimwe zvinhu zvakadai senzvimbo yenzvimbo. Pamusoro pe, iwe unofanirwa kuve nechokwadi chekuti mazwi ako akakosha anofanana nekopi yako yekushambadzira uye peji yekumhara. Kuwedzera CTR yako kunogona kubatsira yako Quality Score, asi zvichawedzerawo mutengo-pa-kudzvanya kwako (CPC).
Keyword research ndiyo maitiro ekuona iwo akakosha mazwi ewebhusaiti yako kana kushambadzira. Kune nzira dzakawanda dzekuita keyword research. Chinangwa chikuru ndechekutora pfungwa uye kuona mazwi makuru ane mukana wekugadzira traffic. Mazwi akakosha anoverengerwa kukosha uye mukana wekuwana traffic. Keyword research inokubatsira iwe kugadzira iyo chaiyo yemukati uye yekushambadzira nzira yekukwezva vangangove vatengi. Kutanga, shandisa Google's keyword tool kuti uwane mazwi makuru anozivikanwa.
Kunyange zvazvo zvingatora nguva uye kushanda nesimba, keyword research yakakosha pakubudirira kwako kweAdWords campaign. Pasina chaiyo keyword research, mushandirapamwe wako unogona kukundikana kana kudhura iwe kutengesa. Pazasi pane mamwe matipi ekuti utange:
Shandisa Google Keyword Planner. Ichi chishandiso chinokuratidza vhoriyamu yekutsvaga nemwedzi. Semuyenzaniso, kana iwe uchida kukwezva traffic munguva yezhizha, iwe unofanirwa kunanga mazwi akakosha anotsvaga zvakanyanya mumwaka uno. Zvakare, funga kuganhurira kutsvaga kwako kune imwe nguva, zvakadai pakati paMay naAugust. Ukangoziva kuti ndeapi mazwi makuru ane pundutso, unogona kushandisa AdWords chishandiso kuwana ane hukama mazwi. Ichi chishandiso chinoburitsa mazana emashoko akakosha anoenderana neako keyword constraints.
Pakusarudza mazwi makuru, sarudza chinangwa chewebsite yako. Ita tsvagiridzo yako kuti uone chinangwa chako chevateereri uye chinangwa chekutsvaga chemusika wako waunoda. Iwe unogona zvakare kuda kufunga kuti webhusaiti yako inoenderana sei neaya mazwi akakosha. Pane zvigadzirwa kana masevhisi ane mazwi akafanana? Vane mavhoriyamu ekutsvaga akakwirira here? Vanhu vanotsvagei kana vachitsvaga chimwe chigadzirwa kana sevhisi? A high search volume chiratidzo chakanaka. Kana zvisina kudaro, edza kutsvaga imwe niche kiyi kiyi yekunongedza.
