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If you want to know how to structure your Adwords account to maximize the return on your advertising spend, verenga chinyorwa ichi. Ichi chinyorwa chichaenda pamusoro peMari, Benefits, Targeting uye Keywords. Kana wangonzwisisa aya matatu akakosha pfungwa, iwe unenge wakagadzirira kutanga. Paunenge wagadzirira kutanga, tarisa muyedzo wemahara. Iwe unogona zvakare kudhawunirodha Adwords ad software pano. Unogona kutanga kugadzira account yako.
Google spends more than $50 miriyoni pagore paAdWords, nemakambani einishuwarenzi nemafemu emari anobhadhara mitengo yepamusoro. Pamusoro pe, Amazon inoshandisa mari yakawanda zvakare, kushandisa kupfuura $50 miriyoni pagore paAdWords. Asi mari yacho ndeyei? Ungazvizivisa sei? Izvi zvinotevera zvinokupa pfungwa yakajairika. Chekutanga, iwe unofanirwa kufunga nezveCPC yezwi rimwe nerimwe rakakosha. CPC shoma yemasendi mashanu haaonekwe seanodhura-akakosha mazwi. Iwo epamusoro-anodhura-makiyi mazwi anogona kudhura zvakanyanya $50 nekudzvanya.
Imwe nzira yekufungidzira mutengo ndeyekuverenga mutengo wekutendeuka. Iyi nhamba icharatidza kangani muenzi anoita chimwe chiitiko. Semuyenzaniso, iwe unogona kuseta yakasarudzika kodhi yekutevera maemail kunyoreswa, uye sevha yeAdWords ichaita ping maseva kuti ienderane neruzivo urwu. Unobva wawedzera nhamba iyi ne 1,000 kuverenga mutengo wekutendeuka. Iwe unogona ipapo kushandisa izvi zvakakosha kuona mutengo weAdWords mishandirapamwe.
Kukoshera kweAd chinhu chakakosha. Kuwedzera ad kukosha kunogona kuwedzera kudzvanya-kuburikidza nemitengo uye Hunhu Zvibodzwa. Conversion Optimizer inogadzirisa mabhidhi padanho remazwi akakosha kuitira kufambisa shanduko pane kana pasi pemutengo wakatarwa nemushambadzi pashanduko., kana CPA. Iyo inonyanya kukosha ads yako, iyo CPC yako ichave yakakwirira. Asi ko kana mushandirapamwe wako usingaite sezvaunotarisirwa? Iwe unogona kusada kutambisa mari pane ads izvo zvisingaite.
Mazita gumi epamusoro anodhura zvakanyanya paAdWords anobata nemari uye maindasitiri anobata mazakwatira emari.. Semuyenzaniso, the keyword “degree” kana “education” is high on the list of expensive Google keywords. Kana iwe uri kufunga kupinda mundima yedzidzo, gadzirira kubhadhara CPC yakakura yezwi guru rine yakaderera yekutsvaga vhoriyamu. Iwe zvakare unozoda kuziva nezve mutengo wekudzvanya kwechero mazwi akakosha ane chekuita nenzvimbo dzekurapa.
Chero bedzi iwe uchigona kubata bhajeti yako, Google AdWords inogona kuve sarudzo yakanaka kune mabhizinesi madiki. Iwe unogona kudzora kuti yakawanda sei yaunoshandisa pakudzvanya kuburikidza ne geo-targeting, mudziyo kunanga, nezvimwe. Asi yeuka, hausi wega! Google yakatarisana nemakwikwi akaomarara kubva kuAskJeeves neLycos. Ivo vari kupikisa hutongi hweGoogle seyekutanga yakabhadharwa-injini yekutsvaga munyika.
Google AdWords is a platform for pay-per-click advertising. Inotonga zviziviso zvinoonekwa pamusoro pekutsvaga kweGoogle. Anenge bhizinesi rega rega rinogona kubatsirwa neAdWords, nekuda kwemabhenefiti ayo. Sarudzo dzayo dzine simba dzekunangidzira dzinopfuura kungosarudza vateereri vakananga zvichienderana nenzvimbo kana kufarira. Unogona kunanga vanhu zvichienderana nemazwi chaiwo avanonyora muGoogle, kuve nechokwadi kuti unoshambadzira chete kune vatengi vakagadzirira kutenga.
Google Adwords inoyera zvese, kubva kubhidha kuenda kunzvimbo dzekushambadzira. NeGoogle Adwords, unogona kutarisa uye kugadzirisa mitengo yako yebhidhiti kuti uwane iyo yakanakisa yekudzoka pakudzvanya kwese. Chikwata cheGoogle Adwords chinokupa iwe bi-svondo rega rega, weekly, uye kushuma pamwedzi. Mushandirapamwe wako unogona kuunza vashanyi vanosvika vanomwe pazuva, kana uine rombo rakanaka. Kuti uwane zvakanyanya kubva kuAdwords, iwe unofanirwa kuve neruzivo rwakajeka rwezvauri kuedza kuzadzisa.
Kana ichienzaniswa neSEO, AdWords chishandiso chinoshanda zvakanyanya chekutyaira traffic uye inotungamira. PPC kushambadzira inoshanduka, scalable, uye inogona kuyerwa, zvinoreva kuti unobhadhara chete kana mumwe munhu adzvanya pane yako ad. Pamusoro pe, iwe unonyatsoziva kuti ndeapi mazwi makuru akakuunzira iwe yakanyanya traffic, iyo inokubvumira kuti uvandudze nzira yako yekutengesa. Iwe unogona zvakare kutarisa shanduko kuburikidza neAdWords.
Google AdWords mupepeti inoita kuti chimiro chive nyore kushandisa uye chinokubatsira kubata mushandirapamwe wako. Kunyangwe iwe uchitonga yakakura AdWords account, iyo AdWords Mharidzo ichaita kuti kutonga kwako mushandirapamwe kushande. Google inoenderera mberi nekusimudzira chishandiso ichi, uye ine huwandu hwakawanda hwezvimwe zvakanaka kune varidzi vebhizinesi. Kana iwe uchitsvaga mhinduro yezvido zvekushambadzira zvebhizinesi rako, AdWords Mharidzo ndechimwe chezvishandiso zvinobatsira zviripo.
Pamusoro pekutsvaga kutendeuka, AdWords inopa maturusi ekuyedza akasiyana kuti akubatsire iwe kugadzira iyo yakakwana ad danidziro. Unogona kuedza misoro, text, uye mifananidzo ine maturusi eAdWords uye ona kuti ndeapi anoita zvirinani. Unogona kuyedza zvigadzirwa zvako zvitsva neAdWords. Zvakanakira AdWords hazviperi. Saka, wakamirira chii? Tanga nhasi uye tanga kubatsirwa neAdWords!
Targeting your Adwords campaigns to specific audiences can help you increase your conversion rate and boost your website traffic. AdWords inopa akati wandei nzira dzeizvi, asi nzira inoshanda zvikuru ingangove iri musanganiswa wemitoo. Zvose zvinoenderana nezvinangwa zvako. Kuti udzidze zvakawanda nezve nzira idzi dzakasiyana, ramba uchiverenga! Zvakare, usakanganwa kuyedza mishandirapamwe yako! Isu tichakurukura maitiro ekuyedza aya akasiyana marudzi ekunongedza muAdwords.
Kutariswa kwemari ndiyo muenzaniso weboka renzvimbo. Iyi mhando yekunangwa yakavakirwa pane yakaburitswa pachena IRS data. Kunyangwe ichingowanikwa muUnited States chete, Google AdWords inogona kudhonza ruzivo kubva ku IRS uye kuiisa muAdWords, inokubvumira kuti ugadzire zvinyorwa zvichienderana nenzvimbo uye zip codes. Iwe unogona zvakare kushandisa iyo Income Targeting sarudzo kune yakanangwa kushambadzira. Kana iwe uchiziva rudzi rwehuwandu hwevanhu vateereri vako ndevavo, unogona kugovera mishandirapamwe yako yeAdWords zvinoenderana.
Imwe nzira yekunongedza yako Adwords mishandirapamwe ndeye kusarudza imwe musoro kana subtopic. Izvi zvinokutendera kuti utarise vateereri vakawanda nekuedza kushoma. Zvisinei, kutariswa kwemusoro kunonyanya kutsamira pane chaiwo mazwi makuru. Topic kunanga chishandiso chakanakisa kana ichishandiswa pamwe chete nemazwi akakosha. Semuyenzaniso, unogona kushandisa misoro yebasa rewebhusaiti yako kana zvigadzirwa, kana kune chimwe chiitiko kana mhando. Asi chero nzira yaunosarudza, iwe unozokwanisa kusvika kune chako chinangwa chevateereri uye kuwedzera kutendeuka kwako.
Nzira inotevera yekunongedza AdWords ads ndeyekusarudza vateereri vavo zvichienderana nemari yavo yepakati, nzvimbo, nezvimwe. Iyi sarudzo inobatsira kune vatengesi vanoda kuona kuti kushambadzira kwavari kushandisa mari yavo inosvika kune vateereri vanogona kutenga.. Nenzira iyi, unogona kuva nechokwadi chekuti kushambadzira kwako kuchasvika kune vateereri vangangotenga chigadzirwa chako. Asi ungazviita sei?
When selecting keywords for your advertisement, edza kudzivirira mazwi akafara kana mazwi asina hukama nebhizinesi rako. Iwe unoda kunanga kwakakodzera kudzvanya kubva kune vanokwanisa vatengi uye chengetedza zvaunofunga kuita zvishoma. Semuyenzaniso, kana iwe uine chitoro chekugadzirisa kombiyuta, don’t advertise your business using the word “computer.” And while you can’t avoid broad keywords, unogona kuderedza mari yako yePPC nekushandisa mazwi akafanana, misiyano yepedyo, uye mazwi ane hukama semantically.
Nepo makiyi emuswe marefu anogona kuita seanofadza pakutanga, SEM inowanzosada ivo. Nemamwe mashoko, if someone types in “wifi password” they probably aren’t searching for your product or service. Vanogona kunge vari kuedza kuba yako isina waya network, kana kushanyira shamwari. Hapana kana yeaya mamiriro angave akanaka kumushandirapamwe wako wekushambadzira. Pane kudaro, shandisa-refu-muswe keywords anoenderana nechigadzirwa chako kana sevhisi.
Imwe nzira yekutsvaga yakaderera-inoshandura mazwi ndeyekumhanyisa mishandirapamwe isina kunaka. Iwe unogona kusabvisa mamwe mazwi akakosha kubva kumushandirapamwe wako padanho reboka rekushambadzira. Izvi zvinonyanya kubatsira kana ads ako asiri kugadzira kutengesa. Asi izvi hazviiti nguva dzose. Pane mamwe mazano ekutsvaga kushandura mazwi makuru. Tarisa chinyorwa ichi neSearch Engine Journal kuti uwane rumwe ruzivo. Iine matipi akawanda ekuziva epamusoro-anoshandura mazwi makuru. Kana iwe usati waita izvi, unogona kutanga kuedza nemazano aya nhasi.
Chinhu chakanyanya kukosha kuyeuka nezve keywords eAdwords ndechekuti ivo vanoita basa rakakosha mukufananidza kushambadzira kwako nevangangove vatengi.. Nokushandisa mazwi makuru emhando yepamusoro, ads ako acharatidzwa kune vane hunyanzvi tarisiro vari kuenderera mberi nekutenga faniro. Nenzira iyi, unogona kusvika kune vateereri vemhando yepamusoro vanogona kushandura. Kune marudzi matatu makuru emazwi akakosha, kutengeserana, informational, uye tsika. Iwe unogona kushandisa chero yeaya marudzi emazwi akakosha kunanga rimwe boka revatengi.
Imwe nzira yekuwana emhando yepamusoro mazwi ndeyekushandisa keyword tool yakapihwa neGoogle. Iwe unogona zvakare kushandisa iyo Google webmaster yekutsvaga analytics queries report. Kuti uwedzere mikana yako yekuwana shanduko, shandisa mazwi akakosha ane chekuita nezviri pawebhusaiti yako. Semuyenzaniso, kana uchitengesa mbatya, try using the word “fashion” as the keyword. Izvi zvichabatsira mushandirapamwe wako kuti uonekwe neavo vanofarira chigadzirwa chauri kutengesa.
