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Kana iwe uri mutsva kuAdwords, iyi inokurumidza giredhi ichavhara izvo zvekutanga: Keyword research, Marudzi emushandirapamwe, CPC mabhidhi, uye Negative keywords. Mushure mekuverenga chinyorwa ichi, iwe unenge wakagadzirira kuvhura yako yekutanga AdWords mushandirapamwe! Ramba uchiverenga kuti uwane mazano uye mazano ekuti ungaita sei kuti mushandirapamwe wako ubudirire. Uchava nechivimbo chakawanda kupfuura kare! Saka tanga! Uye usakanganwe kutarisa mamwe maAdwords madhairekitori uye maitiro-ezvinyorwa kune mamwe matipi uye matipi..
Imwe yedzakanakisa nzira dzekuwana akakosha mazwi ndeye kushandisa chishandiso chakadai seBing's keyword tool. Bing ndiyo yechipiri pakukura injini yekutsvaga munyika, processing over 12,000 mamiriyoni ekutsvaga mwedzi wega wega. Ichi chishandiso chinokupa rondedzero yemazwi akakosha mazano anoenderana neako akasarudzwa mazwi. Shandisa zvinyorwa izvi kugadzira zvinyorwa, kuwedzera mikana yako yekukwezva vashanyi vatsva. Iwe unogona zvakare kushandisa zvinyorwa izvi kugadzira zvinyorwa zvitsva, senge blog post kana vhidhiyo.
Keyword research ndiyo maitiro ekuona mazwi akakosha anoshandiswa nevanhu kutsvaga zvigadzirwa kana masevhisi ako. Nekuita izvi, iwe uchadzidza nezve nyaya dzinofarirwa uye kuti ndedzipi mhando dzemukati dziri kutsvagwa nevanhu. Kuziva kuti ndeapi mazwi akakosha anozivikanwa pakati pevateereri vako anozokubatsira kuona kuti ndeapi marudzi ezvinyorwa zvekugadzira. Paunenge uine yako rondedzero yemazwi akakosha, unogona kunanga aya mazwi akakosha ne ad copywriting, social media marketing, nemamwe mazano.
Paunenge uchitsvaga mazwi makuru, iwe unozoda kutarisa kune izvo zvakanyanya kujeka kupfuura zvakajairika. Chikonzero chiri nyore: kana keyword yakakura, hazvibviri kusvika kune vateereri vako. Kana ukashandisa generalized keywords, iwe unogona kutambisa nguva nemari. Broad keywords, pane rimwe divi, haizounzi traffic yakawanda. Paunowana chaiwo mazwi makuru, kuvapo kwako paIndaneti kuchabudirira. Yakanyatsogadzirwa keyword list ichakutendera kuti utarise kune chaivo vateereri nechaiyo yemukati.
Kune akati wandei emahara uye ekutanga keyword maturusi anogona kukubatsira nekutsvaga kwako kweakananga mazwi. Moz's Keyword Explorer ndechimwe chishandiso chakadaro, uye inopa emahara uye premium shanduro. Ongororo yaLarry Kim yeMoz's Keyword Explorer inogona kukupa pfungwa yekuti Moz's Keyword Explorer inobatsira sei.. SEMrush imwe yakanaka keyword chishandiso ine yemahara uye yakabhadharwa vhezheni. Unogona kuedza ose ari maviri usati waita sarudzo yekupedzisira.
Pane nzira dzakawanda dzekuwedzera bhajeti yako yekushambadzira kuburikidza nekushandiswa kweakasiyana Campaign marudzi anowanikwa muAdwords.. Kana mutsvagiri achinyora izwi rekare, injini yekutsvaga inokurudzira Morphe mabhurashi kumushandisi. Mhando iyi yekutsvaga yakanakira mabhureki ane ruzivo rwemhando yepamusoro, nekuti chinangwa ndechekuti mutsvaga ave mutengi. Nepo mibairo yerudzi urwu yemushandirapamwe yakakura, hazvisi nyore kushandura avo vanotsvaga kuva vatengi. Semuyenzaniso, kana mumwe munhu achitsvaga “Morphe brushes,” shambadziro ichabuda yemabhurashi eMorphe anotengeswa zvakanyanya. Izvo zvinogona kutaurwa nezve eyeshadow palettes.
Imwe mhando yemushandirapamwe ndeyemushandirapamwe wemamiriro ezvinhu, iyo inoisa ads yako pamawebhusaiti akafanana. Iyi mhando yemushandirapamwe inonyanya kubatsira kumabhizinesi emuno. Rudzi urwu rwekushambadzira runotaridza ruzivo rwebhizinesi rakakodzera nenzira yemifananidzo inopindirana. Iwe unogona kusarudza kwaunonongedza uye kuti unoda kuti ads ako aite kwenguva yakareba sei. Rudzi urwu rwekushambadzira runogona kuwedzera kuratidzwa kwechigadzirwa chako uye kuwedzera kushanda kwekutengesazve. Kana iwe uchimhanyisa infographic campaign, ads ako achaiswa pamawebhusaiti akafanana.
Kune dzimwe nzira dzekusimudzira kushanda kweAdwords yako mushandirapamwe. Mushandirapamwe wekutsvaga wemhando unogona kukubatsira kuwana nzwisiso yakakosha mune izvo vateereri vako vari kutsvaga. Mazita ekutsvaga macampaign anogona zvakare kukubatsira iwe kugadzira inotungamira uye yepamusoro-funnel zvinangwa. Semuyenzaniso, unogona kumhanyisa ad yewebhusaiti yebhizinesi rako, uye wobva washandisa iyo URL yepeji yekumhara kutyaira yakawanda traffic. Iyi inzira yakanaka yekukwezva vashanyi vatsva uye kuwedzera chiyero chako chekushandura.
Iwe unogona kunge uchinetseka kuti ungadzikisa sei CPC yako bhidhi yeAdwords kuti uwedzere purofiti. Kunyange iyi ndiyo nzira iri pachena yekuita kudaro, inongova imwe chete yezvakawanda zvingasarudzwa. Iwe unofanirwawo kufunga nezvekudzikisa zvimwe zvikamu zvedanidziro yako. Kushandisa Pathvisit ndeyese-mu-imwe yekushambadzira chishandiso chinogona kuteedzera mafoni, shandura vashanyi vakawanda, uye kugadzira mishumo yekushambadzira. Nekudzikisa yako CPC bhidhi, iwe unogona kuwedzera mikana yako yekuona yakakwira ROI uye kushomeka kwekushambadzira.
Zvichienderana nebhajeti yako, iwe unogona kuseta yakanyanya CPC bhidhi yezwi rega rega kana ad boka. Iwe unogona kugadzirisa mabhidhi ako pachako, kana kushandisa otomatiki kubhidha sarudzo. Manual kubhidha inobvumidza iwe kuseta iyo yakanyanya mari yaunoda kushandisa pane rimwe kiyi izwi kana ad boka. Izvi zvinokutendera kuti utore bhajeti rako uye uwane mamwe hunyanzvi nekushambadzira kwako ROI uye zvinangwa zvebhizinesi.. Pane zvakati wandei zvakanakira kushandisa manyorerwo kubhidha.
Nepo vazhinji vashandisi veAdWords vachishandisa CPC kubhidha kumacampaign avo, iwe unogona zvakare kufunga nezve kushandisa imwe nzira – CPM. Nepo CPC kubhidha ndiko kugadzika kugadzika kwePPC mushandirapamwe, CPM ndiyo yakanakisa sarudzo kana iwe uchida kuti kushambadzira kwako kuonekwe pamapeji epamusoro einjini dzekutsvaga. Kana zvasvika pakudzora mari, CPC ndiyo yekutanga metric. Ichasiyana kune akasiyana mishandirapamwe uye ads.
Sezvakaita chero imwe nzira yekushambadzira, bhajeti yezuva nezuva yakakosha. Kana usati wamboshambadza online kare, kekutanga Google Adwords mushandirapamwe inofanira kutanga mu $20 – $50 range, uye ipapo gadzirisa sezvinodiwa. Sezvaunoramba uchitarisa zvabuda, unogona kuchinja bhajeti yako chero nguva. Kushandisa Google AdWord Zvishandiso kunogona kukubatsira kugadzirisa bhajeti yako yemazuva ese kuti ukwidze mishandirapamwe yako. Kana iwe uine chero chinonetsa kugadzirisa bhidhi yako, Google AdWords Grader ndiyo yakanakisa chishandiso chekukubatsira kuita sarudzo dzakanakisa dzebhizinesi rako.
Imwe nzira yekuwedzera kukosha kwekushambadzira kwako ndeyekusanganisira mazwi asina kunaka mumishandirapamwe yako yePPC. Aya makiyi mazwi haangozvibatanidza nemubvunzo mumwechete. Anofanira kusanganisira mazwi anoreva zvakafanana, shanduro imwe uye yakawanda, uye kumwe kusiyanisa kwezwi. Semuyenzaniso, kana uri kuyedza kuisa chinzvimbo “gomo,” yako yakashata keyword campaign inofanirawo kusanganisira misiyano yakadai segomo negomo. Zvisinei, mazwi asina kunaka haashande otomatiki nenzira imwechete nekutsvaga mishandirapamwe, saka iva nechokwadi chekuyedza akati wandei maitiro.
Kuti uwane zvakanyanya kubva muchirongwa ichi, iwe unofanirwa kuziva kuti ndeapi mazwi ari kunyorwa nevanhu muinjini yekutsvaga uye ndeapi asina basa kune bhizinesi rako. Chirevo cheKutsvaga Mutsvakiridzo muAdwords chinokuzivisa iwe kuti ndeapi mazwi ari kunyorerwa nevanhu vasati vasvika pawebhusaiti yako.. Kana wangoziva kuti ndeapi makiyi mazwi akashata vashanyi vako vari kunyora mubhokisi rekutsvaga, iwe unogona ipapo kusarudza kuvabatanidza mumushandirapamwe wako wekushambadzira.
Nokushandisa mazwi asina kunaka, unogona kuvandudza chinangwa chako chekutsvaga nekusabatanidza mazwi ekutsvaga asina basa. Unogonawo kusabvisa ad text ye “matombo matsvuku” kana zvimwe zvakafanana. Mhedzisiro yese yekushandisa mazwi asina kunaka ndeyekudonhedza pasi kune chako chinangwa chevateereri uye kuwedzera kudzoka kwako pakudyara. Dzidza maitiro ekuashandisa muAdWords nekuverenga chinyorwa ichi. Iwe uchaona maitiro asina kunaka mazwi anogona kuwedzera purofiti yako mumavhiki mashoma.
Kushandisa mazwi asina kunaka muAdwords hakungonatsiridza kushambadzira kwako chete, asi ivo zvakare vanokuchengetera mari nekudzikisa mutengo wako pakudzvanya (CPC). Nekudzikisa nhamba yevasina kutendeutsa mabhatani, iwe uchachengetedza mari yaunogona kuisa kune mamwe macampaign anoshanda. Asi bhenefiti huru yekushandisa zvisina kunaka mazwi ndeyekuti ivo vanozokubatsira iwe kuvandudza yako shanduko mazinga uye kuderedza bounce mitengo..
Mabhenefiti ehungwaru hwemakwikwi ebhizinesi rako anoenda kure kupfuura kungonzwisisa vakwikwidzi vako. Inokubatsira kuona yavo yakasarudzika yekutengesa chirevo, vatereri vakanangwa, zvirongwa zvemitengo, nezvimwe. Kungwara kwemakwikwi kunokubatsira kuita sarudzo dzinofambiswa nedata dzinogona kugadzira kushambadzira kwako, mishandirapamwe, uye nzvimbo dzekutengesa dzinoshanda zvakanyanya. Aya manzwisisiro anogona kukubatsira kuvandudza kunaka kwezviziviso zvako uye mishandirapamwe yekushambadzira, pamwe nekuona mikana mitsva uye kutyisidzira kunogona kuwedzera purofiti yako. Ngatitarisei mimwe mienzaniso yehungwaru hwemakwikwi.
Kuwana hungwaru hwemakwikwi zvinoreva kuziva vakwikwidzi vako’ mazano anokosha, maitiro avanoita kushambadzira, uye ndeapi maitiro avanoshandisa kuwedzera mitsetse yavo yepasi. With over 4.9 mabhiriyoni vanoshandisa internet, kugara nhanho imwe pamberi pemakwikwi ako kwakakosha pakubudirira kwebhizinesi. Maererano neCrayon's 'State of Market Intelligence,’ 77% emabhizinesi anodudza hungwaru hwemakwikwi sechinhu chakakosha mukuhwina chikamu chemusika. Kungwara kwemakwikwi kunobatsirawo kune mhando dziri kutsvaga kuwedzera mari nekukurumidza sezvinobvira.
Imwe nzira yekuunganidza huchenjeri hwemakwikwi kune yako Adwords mushandirapamwe ndeyekutarisa makwikwi ako. Chishandiso chakanaka chehungwaru chinokutendera kuti uenzanise izvo zviri kugoverwa nevakwikwidzi vako uye zvichakuzivisa kana zvitsva zvaburitswa.. Semuyenzaniso, BuzzSumo yakanakisa mukwikwidzi yekutsvaga chishandiso, sezvo zvichizokubatsira kuona kuti ndeapi marudzi ezvinyorwa zviri kushandiswa nevakwikwidzi vako kusvika kune vatengi. Ichi chishandiso chehungwaru chemakwikwi chinovimbwa nemakambani akaita seHubSpot, Expedia, uye Telegraph. Inogona kukubatsira kuti uone kuti vakwikwidzi vanoshandisa sei zvirimo kugadzira traffic uye shanduko.
Yepamusoro inokwikwidza landscape spreadsheet ichange iine ruzivo nezve metrics ega ega, mazita emakambani, branded ads, uye asiri ma-branded ads. Inofanirawo kunge iine mamwe ma tabo anovhara akakosha mazwi, ads, mapeji ekumhara, nezvimwe. Kana iwe uchitsvaga chaiwo vakwikwidzi vari kuita bvunzo, unogona kudhiraivha pasi kuti uone kuti ndeipi yemashambadziro avo uye mapeji ekumhara ari kuita nemazvo. Unogona kutanga kuenzanisa mhinduro dzako nedzavo. Kana uri kushandisa Adwords yePPC, iwe uchava nemupendero pamusoro pevakwikwidzi vako kana uchiziva zvauri kuita.
