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Kana iwe uri kutsvaga kuhaya mainjiniya, maitiro ekutsvaga keyword uye kugadzira inoshanda Adwords mushandirapamwe ichakubatsira iwe kuwana akakosha mazwi. Zvisinei, pane zvimwe zvinhu zvekuyeuka pakusarudza mazwi makuru. Iwe unofanirwa kuve nechokwadi kuti mhando yemutambo ndeyechokwadi. Keyword research inogona zvakare kukubatsira iwe kugadzira mapeji ekumhara uye kushambadzira kwezvinzvimbo zvitsva zveinjiniya. Kana iwe uchihaya software mainjiniya, semuyenzaniso, unogona kugadzira mushandirapamwe weAdWords kukwezva mainjiniya matsva.
Iwe wakambonzwa nezve CPC (mutengo pakudzvanya) uye CPM (mutengo pa fungidziro), asi chii zvacho? Matemu aya anoreva mutengo wekumhanyisa kushambadzira zvichienderana nekudzvanya uye maonerwo. Kunyange zvazvo nzira mbiri dzinogona kudhura, vanogona kuunza kudzoka kunoshamisa. Google ndiyo hombe injini yekutsvaga uye mamirioni evashandisi vakasiyana vanopedza kutsvaga paGoogle mwedzi wega wega. Izvi zvinoita kuti zvive zvakakosha kuita kuti webhusaiti yako ive nenzvimbo yepamusoro kune anokwikwidza-akakosha mazwi.
Sezvineiwo, AdWords inopa akawanda maturusi ekubatsira kunatsiridza vateereri vako. Kushandisa demographics, nzvimbo, uye mudziyo kunanga, unogona kugadzirisa ads ako kuti asvike kune rimwe boka revanhu. Semuyenzaniso, unogona kunanga vashandisi venhare vakura 18 ku 34 kana vashandisi veguta-chaiyo muUnited States. Imwe metric yakakosha yekufunga nezvayo ndeye Quality Score. Yepamusoro Hunhu Zvibodzwa zvinoreva kuti Google ichapa sarudzo kune yako ad, izvo zvinowanzoreva mutengo wakaderera.
Mutengo weAdwords unosiyana zvakanyanya zvichienderana nebhizinesi rako uye mhando yemazwi akakosha auri kunanga. Semuyenzaniso, iwo anodhura zvakanyanya mazwi paGoogle ane chekuita nemari, inishuwarenzi, nemamwe maindasitiri anobata nemari yakawanda. Mamwe mazwi anozivikanwa anosanganisira dzidzo uye “degree.” Kana iwe uri kuronga kupinda muminda iyi, kutarisira kubhadhara maCPCs akakwira. Saizvozvowo, kana uri kutanga nzvimbo yekurapa, ziva nezveCPCs dzakakwirira.
Kana uri kushandisa chiteshi chekushambadzira chinonzi AdWords chebhizinesi rako, unogona kunge uchinetseka kana uri kuwana mhedzisiro inogoneka. Ichi chinyorwa chichakurukura maficha eAdwords ayo anove nechokwadi chekuti uri kuwana yakanyanya bang kune yako buck. Iwe unogona zvakare kushamisika kana agency yako iri kuita basa rakanaka kuigadzirisa. Ngationgororei zvishanu zvezvinhu zvakakosha zveAdwords kuti tishandise zvakanyanya pamushandirapamwe wako wekushambadzira.
Google yakaramba ichitarisa pane nharembozha uye mabhidhi otomatiki. The “Zvinyorwa uye Kuedza” kushanda muAdWords kunosanganisira maviri makuru ekugadzirisa chigadzirwa. Chekutanga ndi “draft” modhi iyo inokutendera iwe kuti uchinje pasina kukonzeresa iyo live campaign. Ichi chitsva chakatove chiripo kuburikidza nevechitatu-bato manejimendi maturusi akadai seAdWords Mharidzo. Inokubvumira kuti uedze misiyano yakasiyana yemushandirapamwe wako uye uone kana iine chekuita nebhizinesi rako.
Iyo itsva interface yeAdWords inosanganisira akati wandei maficha anga asiri mudhibhodhi rekare. Zvisinei, dashboard yekare yava kuzoregedzwa. Iyo dashboard nyowani ichatsiva iyo Mikana tab. Iine makadhi epfupiso ane zvinongedzo kune rumwe ruzivo nezve maficha ari iyo tab. Panguva ino, unogona kutarisa mafambiro ekushambadzira kwako nekudzvanya pane akasimbiswa mazwi. Zvakakosha kuti unzwisise mutsauko uripo pakati pemadhibhodhi ekare uye matsva kuti uwedzere bhajeti yako yekushambadzira..
Paunenge uchishandisa Google Adwords, une sarudzo yekumisikidza kutariswa kwenzvimbo kuti uve nechokwadi chekuti kushambadzira kwako kunongoratidzwa kune vashandisi mune imwe nzvimbo yenzvimbo.. Geotargeting ichaona kuti kushambadzira kwako kunongoratidzwa kune vatengi munzvimbo yaunotsanangura, izvo zvichawedzera kushandurwa kwewebhusaiti yako uye kutengesa kweInternet. Iwe unongobhadhara chete kudzvanya kwevashandisi zvinoenderana nezvigadzirwa zvako nemasevhisi. Iwe unogona kuseta iyi mhando yekushambadzira kuburikidza neyako masocial network kana painjini yekutsvaga, so that you can target people inoenderana nekwavanogara.
Kune marudzi maviri egeo-targeting anowanikwa neGoogle Adwords: redunhu uye hyperlocal. Mhando yekutanga ye geo-targeting inokubvumira kusarudza imwe nzvimbo mukati menyika. Nharaunda yedunhu ishoma muchikamu, sezvo nyika imwe neimwe ine seti yayo yemaguta nematunhu. Dzimwe nyika, zvisinei, iva nesarudzo yakafara. Semuyenzaniso, muUnited States, Congressional matunhu anogona kunangwa neGoogle Adwords. Zvisinei, Congressional matunhu isarudzo yakanakisa kune Vezvematongerwo enyika. Kusiyana nematunhu, iwe unogona zvakare kutsanangura imwe nzvimbo mukati meguta, senharaunda, kuderedza vateereri vako.
Sezvakaita chero nzira itsva yekushambadzira, geo-targeting inogona kuwedzera mitengo yako yekutendeuka. Zvisinei, iwe unofanirwa kuyeuka kuti pane zvimwe zvinogumira pane iyi sarudzo, uye unofanira kuziva maitirwo azvo mumushandirapamwe wako. Kunyangwe zvingaite senge sarudzo yakanaka kumabhizinesi emuno, inogona kunge isiri mhinduro chaiyo yemhando dzepasi rose. Pakupedzisira, geo-targeting haisi inotsiva inoshanda yepasirese SEO zano.
Imwe yedzakanakisa nzira dzekusvika kune vatengi chaivo ndeye kunanga vatengi vari kutsvaga zvigadzirwa kana masevhisi ako. Zvakakosha kuziva kuti ndeapi mazwi makuru ane huwandu hwekutsvaga, sezvo aya ari iwo anonyanya kukwikwidza uye anogona kuburitsa zvakanyanya kuratidzwa uye kugovera kwekufungidzira. Heano mamwe matipi ekuti ungasarudza sei mazwi akakosha ebhizinesi rako. Kushandisa aya mazwi akakosha kuchakubatsira iwe kuti uwane zvirinani zvimiro muSERPs. Heano mamwe matipi ekusarudza iwo akakosha mazwi:
Usati wasarudza mazwi ako makuru, ita runyoro rwemazwi ane hukama. Brainstorming inhanho yakakosha mukutsvagisa mazwi makuru. Nyora pasi chero izwi rinopinda mumusoro mako. Sarudza mazwi ane musoro kune bhizinesi rako uye uashandise mumashambadziro ako ekushambadzira. Kana iwe usingakwanise kuunza chero chinhu iwe pachako, nyora mazwi akakosha auri kufarira mune imwe tsvagiridzo. Semuyenzaniso, ungada kushandisa izwi rakaita sekuti “munyu” mumashambadziro.
Tarisa mavhoriyamu ekutsvaga mwedzi nemwedzi. Izwi remwaka remwaka rinogona kunge riine spike yakakura muvhoriyamu yekutsvaga muna Gumiguru, asi yakaderera vhoriyamu yekutsvaga kusvika Gumiguru. Ronga zvemukati zvichienderana neaya mazwi makuru gore rose. Kusarudza mwaka keywords, unogona kushandisa Google Trends data kana Clickstream data. Izwi rekutsvaga izwi rekutsvaga rinogona kunge riri remwaka munyika dzakasiyana. Kana iwe uri kushandisa Adwords seyako yekutanga sosi yetraffic, ita chokwadi chekuisanganisira mune zvemukati mako.
Paunenge uchiedza kukwirisa bhajeti yako paAdwords, pane nzira mbiri dzinokosha dzekuzviita. Chekutanga, unogona kushandisa zviito zvekushandura kukubatsira kuseta mabhidhi. By stacking kutendeuka zviito, unogona kuita chinhu chekutanga $10 uye chimwe chiito chechipiri $20. Semuyenzaniso, kutungamirira kwakakodzera $10, mutengesi akakodzera mutungamiri akakodzera $20, uye kutengesa kunokosha $50. Nekushandisa kukosha-kwakavakirwa kubhidha, iwe unopedza yakawanda kune vatengi vane pundutso uchipedza zvishoma pane yakaderera kutendeuka ukoshi.
Kubhadhara kukoshesa isarudzo iri nani nekuti inomanikidza Google kuti itarise pamhando yezviratidziro. Inobatsirawo vashambadziri kukwidziridza mishandirapamwe yavo zvichienderana nezvinonyanya kukosha kwavari – traffic iri nani uye inogoneka mushure mekushandura maitiro. Kugadzirisa kukosha kwehupenyu hwemutengi kana LTV isarudzo yakanakisa kumabhizinesi anoda kuita vatengi zvakadzika. Pamusoro pe, iwe unogona kutevedzera zviri nyore kutendeuka kukosha, uye batanidza zano rako rekubhidha nezvinangwa zvebhizinesi rako.
Mutengo wekudzvanya kwega kwega unoenderana neHunhu Chibodzwa cheiyo ad, uye yakaderera zvibodzwa, iyo yakachipa iyo kubaya. Zvisinei, huwandu hwemhando yezviratidziro huchakanganisa chinzvimbo cheshambadziro yako mumibairo yekutsvaga. Hunhu Hwepamusoro Zvibodzwa zvichawedzera mikana yako yekuratidzwa, zvichikonzera mutengo wakaderera pane kudzvanya. Naizvozvo, CPC yakaderera ichaita kuti bhajeti yako iende kure.
