Tag: Google adwords anzeige

Afai o lea faatoa amata lau tala AdWords, masalo sa e mafaufau pe fa'apefea ona fa'atulagaina. E i ai nai auala e fai ai lenei mea. Faitau fa'atasi e su'e pe fa'afefea ona fa'atulaga lau AdWords account e fetaui lelei ma ou mana'oga. I lenei tusiga, o le a matou agai i luga ole tauofoga CPA ma tauofoga CPM. O le a matou faʻatalanoaina foʻi pe faʻafefea ona seti lau teugatupe e faʻamautinoa o loʻo e faʻateleina ona aoga.

Totogi-pe-kiliki (PPC) fa'asalalauga

Aʻo faʻasalalauga totogi-pa-kiliki ile Adwords atonu e foliga faigofie ile luga, e tele mea e tatau ona mafaufau i ai. O le maualuga o le CTR e faʻaalia ai lau faʻasalalauga e fesoasoani ma talafeagai. O le maualalo o le CTR o lona uiga e leai se tasi na kiliki i lau fa'asalalauga, o le mea lea e fiafia ai Google i fa'asalalauga e maualuga le CTR. Ua laki, e lua mea e mafai ona e pulea e faʻateleina ai lau FMT.

O fa'asalalauga a le PPC e fa'aogaina ai fa'aupuga e fa'afeso'ota'i pisinisi ma tagata fa'atau. O nei upu autu e faʻaaogaina e faʻasalalauga faʻasalalauga ma masini suʻesuʻe e filifili ai faʻasalalauga e fetaui ma le faʻamoemoe ma mea e fiafia i ai le tagata faʻatau.. Ina ia maua le tele o au faʻasalalauga, filifili upu autu e tautala i lau au maimoa. Manatua e le o taimi uma e sailia ai e tagata le mea e tasi, ia mautinoa e filifili upu autu e atagia ai lenei mea. E lē gata i lea, e mafai fo'i ona e fa'avasega au fa'asalalauga e ala i le fa'atatauina o tagata e fa'atatau i lo latou nofoaga, masini, ma taimi o le aso.

O le sini o le totogi-pa-kiliki faʻasalalauga o le faʻatupuina o suiga. E taua tele le suʻeina o faʻamatalaga eseese ma faʻasalalauga e iloa ai po o fea e sili ona aoga. Totogi-pe-kiliki faʻasalalauga o se auala sili lea e faʻataʻitaʻi ai tagata faʻalogo eseese ma ni tupe teu faʻafaigaluega, se'ia e va'ai po'o fea o fa'atino lelei. E mafai ona e taofi au faʻasalalauga pe a latou le faʻaalia e pei ona faʻamoemoeina. E mafai foi ona fesoasoani ia te oe e iloa po o fea upu autu e sili ona aoga mo lau pisinisi.

O se tasi o auala e faʻateleina ai lau faʻasalalauga PPC o le faʻamalieina o lau itulau tulaueleele. O lau itulau tulaueleele o le itulau lea e asia e lau au maimoa pe a uma ona kiliki i lau faʻasalalauga. O se itulau faʻaleleia lelei o le a faʻaliliu tagata asiasi i tagata faʻatau pe faʻateleina le fua o le liua. Mulimuli ane, e te manaʻo e vaʻai i se maualuga maualuga o le liua. A e faʻaaogaina lenei metotia, manatua e na'o lau tupe e maua pe a e va'ai i le maualuga o le suiga.

PPC faʻasalalauga fua faatatau e masani ona fuafuaina i luga o se tauofoga poʻo se faʻavae faʻavae. E totogi e le tagata fa'asalalauga le tagata tala'i se aofa'iga tumau i taimi uma e kiliki ai a latou fa'asalalauga. E masani ona tausia e le au lomitusi se lisi o fua faatatau PPC. E taua le faʻatau solo mo le tau maualalo, lea e mafai i nisi taimi ona feutagai. E le gata i lea o feutagaiga, o konekarate maualuga po'o taimi umi e masani ona i'u ai i tau maualalo.

Afai e te fou ile PPC faʻasalalauga ile Adwords, e taua le manatua o le lelei o lau faʻasalalauga e taua tele. Google fa'ailoga fa'asalalauga sili ona lelei ma tau maualalo i pisinisi o lo'o ofoina atu se poto masani fa'aoga lelei. O le aoga o lau faʻasalalauga e fuaina foi i le kiliki i luga ole fua faatatau. E te manaʻomia se faʻavae mautu ae e te leʻi amata pulea lau faʻamatalaga PPC. E mafai ona e aʻoaʻo atili e uiga i faʻasalalauga PPC ile PPC University.

O le fa'aogaina o faiga fa'atautaia o tauofoga ose manatu lelei pe afai e te mana'o e fa'ateleina le manuia ma le fua. O ia faiga e mafai ona pulea le faitau miliona o PPC tauofo mo oe ma faʻamalieina au faʻasalalauga e maua ai le maualuga maualuga e mafai. E masani ona fesoʻotaʻi i latou i le upega tafaʻilagi a le faʻasalalauga, ma fafaga i'uga o kiliki ta'itasi i tua i le faiga. O lenei auala, e te mautinoa o loʻo vaʻaia lau faʻasalalauga e le tele o tagata faʻatau.

Tau-i-fa'aaliga (CPM) tauofoga

Le vCPM (va'aia CPM) filifiliga tauofo ose auala lelei e fa'ateleina ai le avanoa e fa'aalia ai lau fa'asalalauga. O lenei fa'atulagaga e mafai ai ona e setiina le tau maualuga i le afe o fa'aaliga fa'aaliga va'aia. Pe a e filifili e fa'aoga lenei fa'atulagaga, Google Adwords o le a molia oe pe a faʻaalia lau faʻasalalauga i luga aʻe o le isi faʻasalalauga maualuga. Fa'atasi ai ma tauofoga vCPM, o fa'asalalauga tusitusia e maua i taimi uma le avanoa fa'asalalauga atoa, o lea e sili atu ona vaʻaia i latou.

Pe a fa'atusatusa ituaiga fa'asalalauga e lua, O le tauofoga CPM e masani lava o le filifiliga sili lea mo fa'alauiloa faalauiloa. O lenei ituaiga faʻasalalauga e sili atu ona taulaʻi i tau nai lo faʻamatalaga. E te totogia mo ta'i afe ta'aiga uma, ae e mafai ona e maua leai ni kiliki. Aua o le Fa'aaliga Fa'aaliga e fa'avae ile tau, O fa'asalalauga CPM e masani lava ona maualuga maualuga e aunoa ma le kilikiina. tauofoga CPC, ae o lesi foi itu, e fa'avae ile talafeagai ma le FMT.

O le isi auala e fa'ateleina ai lau CPM o le fa'asili lea o au fa'asalalauga. O le tauofoga CPM o se faiga e sili atu ona maualuga o tauofoga. O tauofoga CPM e mana'omia le su'eina o le liua. Faatasi ai ma le faʻaleleia o le CPM, e te manaʻomia le tuʻuina atu o Google faʻamatalaga e vaʻai pe toafia tagata asiasi e liliu i se faʻatau poʻo se saini. I le faʻaaogaina o lenei metotia, o le a mafai ona e faʻaleleia atili lau maketi ma faʻateleina lau ROI.

Faʻaleleia CPC o se filifiliga tauofo ile Google Adwords. Fa'aleleia CPC e mana'omia tusi tusi fa'atauva'a fa'aupuga ae fa'ataga Google e fetu'una'i le tauofo e fa'atatau i le ono liliu mai. E mafai ai e Google ona fetuunai le tauofoga e oo atu i 30% i itu uma, ma e fa'amaualalo ai fo'i le CPC masani nai lo lau tau maualuga. O le lelei o le ECPC e mafai ona e fa'afetaui lelei lau fa'asalalauga fa'atatau ma le paketi.

O le tauofoga sili ona lelei o le CPM o se filifiliga sili lea mo le fa'atuputeleina o lau kiliki-i luga fua faatatau ma tausia lau paketi i aso taitasi i totonu o lau paketi. Peitai, e taua le manatua o le CPM e le na o le pau lea o le mea e faʻaleleia ai lau faʻasalalauga. E tatau foi ona e taumafai e faʻamalieina le faʻasalalauga mo suiga e ala i le faʻaogaina o le CPA (tau-fa'atino) po'o le CPC (tau-fa'atino).

Tusia tusi CPC e tu'uina atu ia te oe le pule atoatoa i au tauofoga ma ose amataga lelei pe afai e te fou ile Google Adwords. E tu'uina atu ai fo'i ia te oe se tulaga fa'atonutonu e te le maua i ta'iala otometi tauofo. O tauofoga CPC tusilima e mafai ai ona e sui au tauofo i so'o se taimi e te mana'o ai, e aunoa ma ni algorithms e fa'atonuina lau filifiliga. E te va'aia fo'i le tele o kiliki i luga pe afai e te fa'aleleia le tulaga lelei o au upu autu ma fa'asalalauga.

Mulimuli, CPC bidding i Google Adwords o le filifiliga sili lea pe afai e te manaʻo e faʻateleina au tupe maua. O fa'aupuga umi-si'u ua manatu e sili atu ona talafeagai nai lo fesili pupuu-maua'oa, o lea e taugofie ai le fa'atatau. E te le manaʻo e faʻatau e sili atu nai lo le mea e te manaʻomia, ae e aoga pe a e maua nisi tagata faʻatau. Ole CPCs ile Google Adwords e matua maualalo lava, atonu o le a mafai ona e maua se tupe maua sili mo lau paketi.

Tau-tau-mauaina (CPA) tauofoga

CPA ole fua ole tau ile mauaina, po'o le fa'atauga o le olaga atoa, ma e mafai ona fa'aoga e fuafua ai le manuia o se fa'asalalauga fa'asalalauga numera. O isi fa'aoga o le CPA e aofia ai le fuaina o fa'ailoga nusipepa, e-tusi download, ma kosi i luga ole laiga. I le avea ai o se fua fa'atatau, E mafai ai e le CPA ona fa'afeso'ota'i suiga lona lua i le suiga muamua. E ese mai i le tauofoga CPC, lea e te totogia mo kiliki uma, O le tauofoga CPA e mana'omia oe e totogi mo na'o le tasi le liua, ma fa'aitiitia ai le tau o le fa'asalalauga.

A'o sili atu le aoga o tauofoga CPA nai lo le CPC, e tatau ona e mafaufau i le lelei ma le leaga o mea uma e lua. O le CPA o se auala aoga e pulea ai tau o suiga a'o fa'ataga pea mo nisi tupe maua ma fa'aaliga fa'alauiloa. O tauofoga tusilima e iai ona fa'aletonu, e pei o le faigata ona faatino, faatapulaaina lau pule, ma le le mafai ona faapaleni manatu e lua o tupe maua ma suiga.

A'o se sini maualuga CPA e mafai ona fesoasoani i le fa'ateleina o lau CPA, e tatau ona e nofouta e mafai e tauofoga fa'amalosi ona afaina ai lau teugatupe e ala i le fa'aosoina o ia lava. E mafai ona i'u ai i se 30% pa'u i tupe maua. O le maualuga o le CPA e le fa'apea e tatau ona e fa'aalu sili atu nai lo lau paketi. Nai lo lena, fa'alelei lau 'anotusi e fa'atele ai suiga ma fa'aititia lau CPA.

E ese mai i faamanuiaga ole tauofoga CPA, e mafai foi ona tauofo ile Facebook. O loʻo i ai i le Facebook se filifiliga e tuʻufaʻatasia ai lenei metotia ma faʻataʻitaʻiga maualuga e faʻatatau i tagata faʻapitoa. Facebook o se auala lelei e fua ai le manuia o lau faʻasalalauga, ma o le a e totogia pe afai e te mauaina se liua. Fa'aaogaina o tau-fa'atau (CPA) tauofoga ile Google Adwords e mafai ona fesoasoani ia te oe e faʻaititia lau tau ile mauaina ile faʻatauga taua.

Afai e le fa'atau atu e lau pisinisi ni oloa fa'aletino, e mafai ona e fa'atatauina le CPA e fa'atatau i isi metric, e pei o le pu'eina o le ta'ita'i, fa'ailoga saini, ma fa'atau. E mafai ona e fa'atatauina le TTTS e ala i le fa'avasegaina o le CPA averesi e fa'atatau i le Fa'ailoga Fa'atatau Tulaga Fa'atatau. Ole maualuga ole CPA e masani ona faʻaalia ai le ROI maualalo, o lea e taua ai le fa'asilisili mo le CPA ma le Sikoa Tulaga. Ae afai o lau Sikoa Tulaga e i lalo ole averesi, atonu o le ae faateleina lau CPA pe a faatusatusa i tagata tauva ma o le a afaina ai lou ROI atoa.

O fa'asalalauga e maualuga sikoa o le a maua ai fa'asalalauga maualuga ma maualalo CPA. O lenei mea o le a faʻavaivaia ai tagata faʻasalalauga leaga mai faʻasalalauga faʻatasi ma mea e le lelei. E ui o faʻasalalauga maualuga o le a tosina mai ai le tele o kiliki, tagata fa'asalalauga e maualalo le CPA o le a mafai ona ausia tulaga maualuga fa'asalalauga e ala i le tauofoina o se aofa'i tele. O le a iu lava ina latou nofoia mo tulaga maualalo.

Aʻo faʻatau CPA i Google Adwords e le o se auala sili lea e faʻateleina ai lau faʻatauga faʻaalu, o le a maua ai se ROI maualuga atu nai lo faʻasalalauga maualalo. E ala i le faʻaleleia o togi lelei, e mafai ona e faaleleia CPA. O lenei auala, o le a le maualuga lau tupe fa'aalu e pei ona iai. O lea, o le isi taimi e te tauofo ai, ia mautinoa o loʻo e faʻamalieina mo suiga nai lo le tau.

Afai o lo'o e su'e e fa'afaigaluega ni inisinia, o le faʻagasologa o suʻesuʻega faʻaupuga ma le fatuina o se faʻasalalauga lelei a Adwords o le a fesoasoani ia te oe e maua ai upu autu talafeagai. Peitai, ei ai nisi mea e manatua pe a filifilia upu autu. E tatau ona e mautinoa e sa'o le ituaiga fa'atusa. E mafai fo'i ona fesoasoani su'esu'ega fa'aigoa ia te oe e fausia itulau tulaueleele ma fa'asalalauga mo avanoa fa'ainisinia fou. Afai o lo'o e fa'afaigaluegaina ni inisinia software, faataitaiga, e mafai ona e fatuina se faʻasalalauga AdWords e tosina mai ai inisinia fou.

Tau

Masalo ua e faalogo e uiga i le CPC (tau ile kiliki) ma le CPM (tau ile fa'aaliga), ae o a i latou? O fa'amatalaga e fa'atatau i tau o fa'asalalauga fa'asalalau e fa'atatau i kiliki ma fa'ailoga. E ui o auala uma e lua e mafai ona taugata, e mafai ona latou maua mai tupe maua maoae. Google ole masini su'esu'e tele ma le faitau miliona o tagata fa'aoga tulaga ese e fa'auma su'esu'ega ile Google i masina ta'itasi. O le mea lea e taua tele ai le faʻatulagaina maualuga o lau 'upega tafaʻilagi mo upu faʻatauvaʻa maualuga.

O le mea e lelei ai, E maua e AdWords le tele o meafaigaluega e fesoasoani e faʻaleleia lau au maimoa. Fa'aaogaina o fa'amatalaga o tagata, nofoaga, ma masini tulimata'i, e mafai ona e fa'atulagaina au fa'asalalauga e o'o atu i se vaega patino o tagata. Faataitaiga, e mafai ona e fa'atatau i tagata fa'aoga feavea'i matutua 18 ia 34 poʻo tagata faʻaoga faʻapitoa i le taulaga i le Iunaite Setete. O le isi metotia autu e mafaufau i ai o le Quality Score. Fa'ailoga Maualuga Maualuga o lona uiga o le a tu'uina atu e Google le fa'amuamua i lau fa'asalalauga, o lona uiga e masani ona maualalo le tau.

O tau o Adwords e matua fesuisuiaʻi e faʻatatau i lau pisinisi ma le ituaiga o upu autu o loʻo e tulimataʻia. Faataitaiga, o upu sili ona taugata ile Google e feso'ota'i ma mea tau tupe, inisiua, ma isi pisinisi o lo'o feagai ma le tele o tupe. O isi upu ta'uta'ua e aofia ai a'oa'oga ma “tikeri.” Afai o loʻo e fuafua e ulufale i nei fanua, fa'amoemoe e totogi CPC maualuluga. E faapena foi, pe afai o loʻo e amataina se falemaʻi togafitiga, ia nofouta i CPC maualuluga.

Vaega

Afai o loʻo e faʻaogaina le alalaupapa faʻasalalauga e taʻua o AdWords mo lau pisinisi, atonu o lo'o e mafaufau pe o e mauaina ni fa'ai'uga sili e mafai. O lenei tusiga o le a talanoaina uiga o Adwords o le a mautinoa ai o loʻo e mauaina le sili atu mo lau tupe. Atonu e te mafaufau foi pe o fai e lau faitalia se galuega lelei i le puleaina. Sei o tatou suʻesuʻeina le lima o vaega sili ona taua o Adwords e faʻaoga lelei ai lau faʻatauga tau maketi.

Google o loʻo faʻaauau pea ona taulaʻi i le telefoni feaveaʻi ma le faʻaogaina o masini. O le “Fa'ata'ita'iga ma Fa'ata'ita'iga” galuega fa'atino i AdWords e aofia ai fa'alelei fa'alelei tetele se lua. Muamua o le a “ata tusi” auala e mafai ai ona e faia suiga e aunoa ma le faʻaosoina o le faʻasalalauga ola. O lenei mea fou ua uma ona maua e ala i meafaigaluega faʻafoega lona tolu e pei ole AdWords Editor. E fa'atagaina oe e su'e suiga eseese o lau fa'asalalauga ma va'ai pe iai so latou a'afiaga i lau pisinisi.

O le atina'e fou o AdWords e aofia ai le tele o foliga e le'i iai i le dashboard tuai. Peitai, o le dashboard tuai ua lata ona litaea. Le dashboard fou o le a suia le Avanoa tab. O lo'o iai fa'amatalaga fa'atasi ma feso'ota'iga i nisi fa'amatalaga e uiga i foliga o lo'o i totonu o lena fa'ailoga. I le taimi nei, e mafai ona e mataʻituina le alualu i luma o lau faʻasalalauga faʻasalalauga e ala i le kiliki i luga o upu faʻamaonia. E taua le malamalama i le eseesega i le va o dashboards tuai ma fou e faʻamalieina ai lau paketi faʻasalalauga.

Fa'afanua fa'afanua

Pe a faʻaaogaina Google Adwords, o lo'o ia te oe le filifiliga e fa'atutuina fa'afanua fa'afanua e fa'amautinoa ai e fa'aalia au fa'asalalauga na'o tagata fa'aoga i se nofoaga fa'afanua fa'apitoa.. Geotargeting o le a faʻamautinoa o au faʻasalalauga e faʻaalia naʻo tagata faʻatau i le eria e te faʻamaonia, lea o le a faʻateleina ai au faʻaliliuga upega tafaʻilagi ma faʻatauga Initaneti. E te totogia na'o kiliki o tagata fa'aoga e talafeagai i au oloa ma au'aunaga. E mafai ona e setiina lenei ituaiga o faʻasalalauga e ala i au fesoʻotaʻiga lautele poʻo luga ole masini suʻesuʻe, ina ia mafai ona e tulimataʻia tagata e faʻatatau i le mea latou te nonofo ai.

E lua ituaiga o geo-targeting e maua ile Google Adwords: fa'aitulagi ma hyperlocal. Ole ituaiga muamua ole geo-targeting e mafai ai ona e filifilia se vaega patino i totonu o se atunuu. Fa'aitulagi fa'atatau e fa'atapula'aina le lautele, ona e tofu le atunuu ma lana seti o aai ma itulagi. O nisi atunuu, peita'i, maua se filifiliga lautele. O lesi foi mea, i le Iunaite Setete, Itumalo Congressional e mafai ona taulaʻi ile Google Adwords. Peitai, O itumalo fa'aKonekeresi o se filifiliga sili ona lelei mo Politicians. E le pei o itumalo, e mafai foʻi ona e faʻamaonia se vaega faʻapitoa i totonu o se taulaga, pei o se pitonuu, e vaapiapi lau aofia.

E pei o soʻo se fuafuaga tau maketi fou, geo-targeting e mafai ona faʻatuputeleina lou fua faatatau liua. Peitai, e tatau ona e manatua o loʻo i ai ni tapulaʻa i lenei filifiliga, ma e tatau ona e iloa pe faʻapefea ona faʻatinoina i lau faʻasalalauga. E ui atonu e foliga mai o se filifiliga lelei mo pisinisi i le lotoifale, atonu e le o se fofo sa'o mo ituaiga lalolagi. Mulimuli ane, geo-targeting e le o se mea e suitulaga i se fuafuaga faʻavaomalo lelei SEO.

Upu autu e maualuga su'esu'ega

O se tasi o auala sili ona aoga e oʻo atu ai i tagata faʻatau saʻo o le tulimataʻi o tagata faʻatau o loʻo suʻeina au oloa poʻo auʻaunaga. E taua le iloa po'o fea keywords e maualuga le su'esu'ega, aua o mea ia e sili ona tauva ma e ono maua ai le tele o fa'aaliga ma fa'asoa fa'aaliga. O nisi nei o fautuaga ile auala e filifili ai upu sa'o mo lau pisinisi. O le faʻaaogaina o nei upu autu o le a fesoasoani ia te oe e ausia tulaga sili atu ile SERPs. O nisi nei o fautuaga ile filifilia o upu sa'o:

A'o le'i filifili au upu autu, fai se lisi o upu fesootai. O le su'esu'ega ole la'asaga taua ile su'esu'ega upu. Tusi i lalo soo se upu e oso i lou ulu. Filifili upu e talafeagai mo lau pisinisi ma faʻaaoga i au faʻasalalauga faʻasalalauga. Afai e le mafai ona e faia se mea na o oe, lisi upu autu e te fiafia i isi suʻesuʻega. Faataitaiga, atonu e te manao e faaaoga se upu e pei o “masima” i fa'asalalauga fa'asalalauga.

Va'ai i voluma su'esu'e i lea masina ma lea masina. O se fa'aupuga fa'a-taimi e mafai ona fa'asili tele i le su'esu'ega ia Oketopa, ae maualalo le tele o sailiga seia oo ia Oketopa. Fuafua lau mataupu e faʻatatau i nei upu autu i le tausaga atoa. E fa'amautu upu fa'avaitaimi, e mafai ona e faʻaogaina faʻamatalaga Google Trends poʻo faʻamatalaga Clickstream. Ole tele ole su'esu'ega ole upu e ono fa'atasi i atunu'u eseese. Afai o loʻo e faʻaogaina le Adwords e fai ma au faʻapogai autu o fefaʻatauaiga, fa'amautinoa e fa'aaofia i lau 'anotusi.

Fa'ata'ita'iga tauofo

A e taumafai e faʻalelei lau paketi ile Adwords, e lua auala faavae e fai ai. Tulaga tasi, e mafai ona e fa'aogaina gaioiga fa'aliliu e fesoasoani ia te oe e setiina tauofo. E ala i le fa'aputuina o gaioiga liua, e mafai ona e faia se tasi gaioiga muamua $10 ma le isi gaioiga lona lua $20. Faataitaiga, e taua le ta'ita'i $10, o se fa'atauga agavaa ta'ita'i e taua $20, ma se fa'atauga e aoga $50. I le fa'aogaina o tauofoga fa'atatau, e te fa'aaluina atili i tagata fa'atau tupe maua ae fa'aitiiti tupe fa'aalu i tau fa'aliliuga maualalo.

O le tauofoga i le tau o se filifiliga sili atu ona e faʻamalosia Google e taulaʻi i le tulaga lelei o faʻaaliga faʻasalalauga. E fesoasoani fo'i i tagata fa'asalalau e fa'amanino a latou fa'asalalauga e tusa ai ma mea e sili ona taua ia i latou – sili atu fefaʻatauaʻiga ma se faʻagasologa sili atu ona pulea pe a maeʻa le liua. O le fa'asilisiliina mo le tau o tagata fa'atau i le olaga atoa po'o le LTV ose filifiliga sili lea mo pisinisi e mana'o e fa'aulu loloto tagata fa'atau. I le male, e faigofie ona e siaki tau o le liua, ma fa'afetaui lau fuafuaga tauofo ma au sini tau pisinisi.

O le tau o kiliki ta'itasi e fa'alagolago i le Quality Scores o le fa'asalalauga, ma o le maualalo o le togi, o le taugofie le kiliki. Peitai, o le tulaga lelei o fa'aaliga fa'asalalauga o le a a'afia ai le fa'avasegaina o lau fa'asalalauga i fa'ai'uga o su'esu'ega. Ole Sikoa Maualuga Maualuga ole a fa'ateleina lou avanoa e fa'aalia ai, e mafua ai se tau maualalo ile kiliki. O lea la, ole CPC maualalo ole a alu mamao lau paketi.

O le manuia o lau pisinisi i luga ole laiga e faʻalagolago i lau maketi maketi ma le faʻaogaina o tagata faʻatau. E tatau ona e iloa faʻaogaina PPC faʻavae e pei ole AdWords e faʻateleina ai lou faʻaalia ma le faʻaogaina o tagata faʻatau. Faitau faʻatasi e aʻoaʻo ai e uiga i nei vaega taua. E leʻi vave tele e amata faʻaoga PPC faʻavae, e aofia ai AdWords. O nisi nei o fautuaga taua ma togafiti e te amata ai:

Su'esu'ega upu autu

O se tasi o laasaga muamua i le fatuina o se faʻaupuga manuia AdWords o loʻo faia suʻesuʻega upu saʻo. O le fa'aogaina o le Google Keyword Planner e mafai ona fesoasoani ia te oe e fuafua le numera o su'esu'ega mo upu autu o lo'o e mafaufau i ai, e fia le tau o upu autu taitasi, ma e fautuaina foi isi upu ma fasifuaitau e faaaoga. A fai sa'o, o lenei suʻesuʻega o le a fesoasoani ia te oe e fatuina se faʻasalalauga faʻapitoa e fetaui ma lau maketi faʻatatau. Ia manatua o le sili atu ona patino o lau suʻesuʻega upu autu, o le sili atu ona fa'atatau i au fa'asalalauga.

O se tasi o auala sili ona lauiloa ma aoga e amata ai suʻesuʻega upu autu o le faʻaaogaina lea o Google Keyword Planner. O lenei meafaigaluega e faʻaalia ai le tele o suʻesuʻega mo upu autu ile masina. Afai e maualuga au upu autu i feoaiga o le taumafanafana, e tatau ona e taulaʻi i latou i lena taimi. O le isi metotia o suʻesuʻega autu o loʻo faʻaogaina meafaigaluega e pei ole Google AdWords’ fau fa'asalalauga e su'e upu fa'atatau. A mae'a ona fa'aitiiti lau lisi o upu autu, e mafai ona e amata fatuina mea e fa'atatau i na su'esu'ega.

A'o fa'atinoina lau su'esu'ega upu autu, e tatau ona e mafaufau i mea e te manaʻo e ausia e lau 'upega tafaʻilagi. O lenei auala, o le a e iloa tonu le mea o loʻo sailia e lau au maimoa. E tatau foi ona e mafaufau i la latou sailiga – o latou fa'amatalaga, folauga, po'o fefa'ataua'iga? Fa'aaogā le Google Keyword Planner, e mafai ona e maua se manatu o upu autu lauiloa mo lau niche. E tatau foi ona e siaki pe o nei upu autu e fesoʻotaʻi ma lau 'upega tafaʻilagi. O le fa'aogaina o fa'aupuga i totonu o le fa'amatalaga sa'o o le a mautinoa ai o lo'o va'aia au fa'asalalauga e tagata sa'o.

Le fa'atupuina o se ta'iala fa'aupuga lelei, e tatau foi ona e su'esu'e au tagata tauva’ upegatafa'ilagi. O ou tagata tauva’ 'upega tafa'ilagi e mafai ona i ai mea e le talafeagai i au oloa po'o au'aunaga e pei o au lava mea. Fa'aaoga le Google's keyword planner, e mafai ona e iloa po'o fea upu autu o lo'o fa'aosoina le tele o fefa'atauaiga i au tagata tauva. Ona mafai lea ona e faʻaogaina lenei faʻamatalaga e fatu ai se taʻiala faʻatauvaʻa. O lenei auala, e mafai ona e faʻaogaina lenei taʻiala e faʻaleleia ai le tulaga o lau 'upega tafaʻilagi ile Google.

Sikoa lelei

Sikoa lelei mo Adwords o se tasi o mea sili ona taua e faʻaoga atili ai au faʻasalalauga. Adwords’ tulaga lelei e fuafuaina e se seti o algorithms e tutusa ma organic ranking algorithms. O le maualuga o lau togi lelei, o le a sili atu ona fetaui au faʻasalalauga i lau au maimoa ma mulimuli ane ai lou fua faatatau liliu. O nisi nei o auala e fa'aleleia atili ai lau sikoa lelei fa'asalalauga. O le a matou talanoaina nisi o mea sili ona taatele e fa'aaafia ai le togi lelei o lau faʻasalalauga.

O se auala lelei e fa'ateleina ai lau togi lelei o le mata'ituina lea o le fua o le liua o au fa'asalalauga. Fa'alogo lelei i lau togi lelei ma fa'ate'a na fa'asalalauga e maualalo le CTR. Taumafai e sui lau ulutala e fa'atele ai le suiga o au fa'asalalauga. Ona, fa'ata'ita'i se fa'asalalauga fou ma se kopi fa'asalalauga e ese. Ole mea lea ole a fa'ateleina ai lau togi lelei. Ina ia faaleleia lou fua faatatau o le liua, taulai i le faaleleia o nei vaega e tolu:

Ole Sikoa maualalo maualalo e mafai ona siitia ai lau Tau ile Kiliki (CPC). E mafai ona fesuia'i e fa'atatau ile keywords e te fa'atatauina, ae ose Sikoa Tulaga maualuga e mafai ona fa'aititia ai lau CPC. Ia faamaoni, e mafai ona faigata ona matauina le aafiaga o le Sikoa Tulaga, ae o le a manino i le aluga o taimi. E tele isi fa'amanuiaga i se Sikoa Tulaga maualuga. Ia manatua o nei faʻamanuiaga e faʻaputuina i le taimi. E le tatau ona e taumafai e fai se suiga e tasi i le po – o le aafiaga o le a fausia ia lava i le aluga o taimi.

Ole sikoa maualuga maualuga ole a fa'aleleia atili ai lau fa'aaliga ile fa'ai'uga o su'esu'ega. Google tauia tagata fa'asalalauga e mafai ona faia fa'asalalauga maualuga. Ma o se fa'asalalauga maualalo e mafai ona afaina ai lau pisinisi. Afai e iai sau paketi e fai ai nei suiga, mafaufau e fa'afaigaluega se tusitala fa'asalalauga. O lau fa'asalalauga o le a sili atu ona manuia ma taugofie pe a maualuga lau Sikoa Tulaga. O lea, matau: O togi lelei e le o se mea e manatu māmā i ai.

CPC

Le tau ile kiliki (CPC) o se fa'asalalauga Adwords e fa'alagolago i le tele o mea. Ole upu autu ma alamanuia o lo'o e tulimata'i e fuafua le CPC. Ole mea lea e fuafua ai pe fia le tupe e tatau ona e totogiina e faʻatautaia ai lau faʻasalalauga. O lo'o i lalo nisi o mea e iloa ai le CPC. Faitau atili e a'oa'o atili. -O le a le aofia e te manaʻo e faʻatatau i ai? O a ituaiga oloa po'o au'aunaga o le a fa'afiafia i au fa'asalalauga?

-O le a le tele e te manaʻo e totogi ile kiliki? O le aofa'i e te fa'atauina e le tatau ona sili atu nai lo lau tupe maua. O le fa'atūina maualuga o lau CPC maualuga o le a maua ai le tele o suiga, lea o le a iu ai ina faʻaititia lau ROI ma faʻatau. E faapena foi, o le fa'aitiitia o le aofa'i o le CPC o le a fa'aititia ai lou ROI, ae i'u ai ina itiiti le fa'atau. E taua tele le CPC ona o Google e tu'u maualuga au fa'asalalauga i fa'ai'uga o su'esu'ega pe afai e maualuga le tulaga o le Fa'asalalauga.

-O le a le tele e tatau ona e faʻaaluina i le kiliki? A'o taua le CPC mo le mauaina o suiga, E sili atu le CPM mo le faʻateleina o lau ROI. E masani lava, e mafai ona e maua atili i le kiliki ma se CPC maualalo. Peitai, pe afai o lo'o e tulimata'ia se CPC maualalo, o le a faigofie ona maua se ROI maualuga. O le auala sili e faʻamalieina ai lau tala faʻatatau o le Adwords o le fuafuaina lea o le tau masani ile kiliki ma fuafua lau tau ile afe.

-O le CPC o lo'o fa'amoemoeina e le 'upega tafa'ilagi o lo'o e tulimata'i ma le tau ile kiliki o le a maua e lau fa'asalalauga. E tele mea e a'afia ai le CPC o lau fa'asalalauga, e aofia ai upu autu talafeagai, tulaga lelei itulau tulaueleele, ma mea fa'atatau. Afai o lo'o e tulimata'ia fa'ailoga fa'ailoga, e mafai e se Sikoa Tulaga maualuga ona aumaia ia te oe se tupe maua i luga o lau faʻasalalauga PPC. Mulimuli ane, o lau sini o le faʻateleina o lau CPC i le tele e mafai ai, e aunoa ma le gau.

Toe faʻamatalaga

Remarketing ma Google AdWords e mafai ai ona e faʻaalia faʻasalalauga masani i tagata asiasi i luga o le upega tafaʻilagi muamua. E mafai fo'i ona e fa'atupu fa'asalalauga fa'amanino e fa'atatau i fafaga e o'o atu ai i tagata asiasi ua mavae. O le fa'aogaina o le toe fa'atauga e mafai ona tu'uina atu ai ia te oe le avanoa e fa'aliliu ai tagata asiasi tasi i tagata fa'atau. Ina ia iloa atili e uiga i lenei metotia, faitau pea. O lenei tusiga o loʻo faʻamatalaina ai faʻamanuiaga ma faʻaoga o le toe maketiina ma AdWords. Atonu o se filifiliga e tatau ona mafaufau i ai mo lau pisinisi.

Remarketing o se auala aoga e faamanatu ai tagata asiasi i au oloa poʻo auʻaunaga. E mafai ona e faia ni suiga fa'asalalauga eseese e fa'atatau i le ituaiga oloa na latou va'ai muamua i lau 'upega tafa'ilagi. Faataitaiga, e mafai ona e taulaʻi tagata asiasi na asiasi i se itulau faʻataʻavalevale i le aso fitu poʻo 15 pe na o i latou na matamata i le itulau i le aso fitu. E ala i le fa'atatauina o lau au maimoa e fa'atatau i a latou amio, e mafai ona e faʻateleina lou fua faatatau o le liua ma le ROI.

Tau ile kiliki

Afai o loʻo e mafaufau pe fia le tele o loʻo e faʻaaluina i le Tau ile kiliki mo Adwords, e le na o oe. O le tele o tagata e faʻaalu i luga $4 i le kiliki i luga o faʻasalalauga. Ma, fa'atasi ai ma su'esu'ega sa'o, e mafai ona e fa'aititia tele lena numera. E tele auala e mafai ona fesoasoani ia te oe e fai ai. Tulaga tasi, geo-taulai au fa'asalalauga. Ole mea lea ole a fa'atagaina oe e fa'aalia fa'asalalauga i ituaiga fa'apitoa o masini feavea'i. Lona lua, e mafai ona fa'atapula'aina le aofa'i o fa'asalalauga e fa'aalia i luga o se itulau tu'uina atu, ina ia na o mea talafeagai e faʻaalia i au tagata asiasi.

AdWords’ E maualalo le CPC mo le tele o alamanuia. Ole averesi CPC mo se sailiga ile Google e tusa $1 ma $2, ae mafai ona aapa $50 pe afai e te manaʻo e sili atu le taulaʻi. Fa'alagolago i lau pisinisi, lau tauofoga, ma au tauva’ tauofoga, e mafai ona e fa'aaluina le selau po'o le afe o tala i le aso ile AdWords. Ae ui i lea, manatua lena mea e oo lava ile Google's free tools, e mafai lava ona e maua tupe mai fa'asalalauga.

O le isi auala e fa'aopoopoina ai lau tauofo o le fa'ateleina lea o lau tauofo. Peitai, e taua le matauina o le tauofoga autu e eseese mai pisinisi i pisinisi. Afai o oe i le pisinisi tau tupe, o lou fua faatatau masani o le liua e tusa 2.70%. Mo pisinisi e pei ole e-pisinisi ma inisiua, o le averesi e i lalo ifo o le lua pasene. I soo se tulaga, e taua tele le mata'ituina lelei o au fa'asalalauga ma fetu'una'i lau tauofo e tusa ai. Ma 'aua ne'i galo e fa'aoga le Google Sheet e siaki ai au fa'asalalauga.

E ui ina taua le sikoa lelei ma le CPC mo lau faʻasalalauga AdWords, e tatau foi ona e mafaufau i lau faʻapipiʻi upu ma lau itulau tulaueleele. AdWords’ Quality Scores o se fuataga o le talafeagai o au mea i tagata suʻesuʻe. O le maualuga o lau FMT, o le tele foi lea o le a kiliki lau fa'asalalauga. Afai e le talafeagai lau itulau tulaueleele, o le a tanumia lau faʻasalalauga i SERPs.

E tele ni faʻamatalaga taua pe a e faʻaogaina Adwords mo lau 'upega tafaʻilagi. Iloa tau, tauofoga mo upu autu, ma le sailiga o le liua e taua uma i le faia o le tele o lenei polokalame maketi i luga ole laiga. O faʻamatalaga i lenei tusiga o le a fesoasoani ia te oe e amata i se taimi vave. E mafai foi ona e faʻaogaina fautuaga mai le tusiga e aʻoaʻo atili ai e uiga i isi vaega o Adwords. O lenei tusiga o le a tuʻuina atu ia te oe se vaaiga lautele o le faagasologa, mai su'esu'ega fa'aigoa i le tauofoga i le su'esu'eina o le liua.

Su'esu'ega upu autu

O se tasi o laasaga muamua i suʻesuʻega autu o le malamalama i lau pisinisi. E ala i le suʻesuʻeina o fesili o loʻo fesiligia e lau au maimoa, e mafai ona e fatuina mea e fiafia i ai. O se auala lelei e aoina ai faʻamatalaga mo suʻesuʻega upu autu o le faʻatofuina oe lava i totonu o lou nuʻu. Fa'aoga upu trackers e iloa ai mea o lo'o sailia e tagata i lau niche. Fa'aoga le fa'amatalaga e atia'e ai mea o le a fa'afeiloa'i i lau au maimoa ma fa'ateleina lau fefa'ataua'iga i luga ole laiga. O nisi nei o auala e aoina ai faʻamatalaga suʻesuʻega upu mo lau pisinisi.

A uma ona e filifilia au upu autu, faamuamua i latou e ala i le talafeagai. Ia mautinoa latou te faʻapitoa i mea o loʻo i totonu o lau 'upega tafaʻilagi. Fa'aaoga upu e tolu pe lima ile upu autu. Taulai atu i niches patino e faʻaleleia atili ai lau faʻasalalauga. E lē gata i lea, alo ese mai le faaaogaina o upu autu e tumu i tauvaga. E mafai fo'i ona fesoasoani su'esu'ega 'upu ia te oe e su'e autu faifaipea i totonu o lau niche. Pe a tusitusi mo se lomiga i luga ole laiga, fa'aoga su'esu'ega fa'aupuga e iloa ai autu faifaipea i totonu o lau pisinisi.

Afai o loʻo e faʻaogaina faʻasalalauga totogi e faʻalauiloa ai lau 'upega tafaʻilagi, e taua tele su'esu'ega upu. O le iloaina o le suʻesuʻega a lau au maimoa e taua tele mo lau pisinisi. Faʻaaoga lenei malamalama e tusi ai mea talafeagai mo lau au maimoa. Ia manatua e iai ituaiga tagata eseese e suʻe faʻamatalaga tutusa e pei o oe. Afai e fa'aogaina e lau au maimoa ia faaupuga tutusa, o le ae maua se avanoa sili atu e maua ai ile SERPs. O se fa'amanuiaga autu i su'esu'ega fa'aupuga e mafai ona fesoasoani ia te oe e fuafua po'o fea upu autu e sili ona aoga mo lau fa'asalalauga fa'asalalauga.

O le malamalama i lau au fa'atatau e taua tele mo le fa'ateleina o lou i ai i luga ole laiga. Afai e te fa'aogaina upu autu lautele, atonu o le a e tulimataʻia se aofia e sili atu nai lo le mea na e faʻamoemoeina. E ala i le iloaina o manaʻoga o lau au maimoa, e mafai ona e fatuina lisi autu ma fuafuaga e fetaui ma o latou manaʻoga. Faatasi ai ma sina fesoasoani mai su'esu'ega upu autu, e mafai ona e faia ni fuafuaga e fetaui ma au oloa ma au'aunaga ma o latou mana'oga. O le a e maofa i le tele o mea e mafai ona e faʻaleleia atili ai le faʻavasegaina o masini suʻesuʻe a lau 'upega tafaʻilagi ma faʻateleina au faʻatau.

Tauofoga mo upu autu

O le tauofoga mo upu autu i Adwords e mafai ona faia i luga ole laiga upu po'o ile vaega fa'asalalauga. E sili atu ona fetuutuuna'i le tauofoga maualuga o upu autu ma e lelei mo le fa'ateleina o le tauofoga mo le fa'ai'uga mana'omia o le fa'asalalauga. E mafai fo'i ona fa'alautele le fa'aupuga ma e mafai ona fa'ateleina le tauofoga mo le fa'asalalauga atoa. O le fa'aogaina o fa'asalalauga fa'asalalauga ma le fa'atauva'a e faigofie ona pulea. E mafai fo'i ona e fa'aogaina fa'asalalauga fa'asalalauga mo nai aso muamua o lau fa'asalalauga e su'e ai ta'iala eseese.

Mo upu autu taitasi, e mafai ona e fetu'una'i le aofa'i o tauofoga e ala i le suia o le aofa'i o fa'asalalauga fa'aalia mo lena upu. O le fa'ateleina o le tauofoga i le upu autu e ono fa'aleleia ai lou tulaga ile vaega fa'asalalauga. E faapena foi, o le fa'aitiitia o le tauofoga mo le vaega fa'asalalauga e ono fa'aitiitia ai le tau-fa'aliliuga. E tatau foi ona e mata'ituina le taimi e tapunia ai e fai ai le tau sili mo le upu autu. O le sini o le faʻasaoina o tupe e aunoa ma le ositaulagaina o le liua.

Pe a faʻatau mo se upu autu i Adwords, o le aofaʻi e totogi e faʻavae i luga o le lauiloa o le upu autu. O se upu autu e iai le gafatia e ave ai le tele o fefaʻatauaiga pe a faʻapipiʻi e le tagata suʻesuʻe le upu autu o loʻo fesiligia. O se filifiliga upu autu lelei e tatau ona fetaui i le au maimoa. E ala i le taulaʻi i le au maimoa saʻo, e mafai ona e oʻo atu i se au maimoa tele ma fausia se faʻasalalauga malosi PPC. E le gata i lea, e mafai ona fa'afoeina e se lala sooupu fa'apitoa, pei o Deksia.

A mae'a ona e fa'asilisili lau fa'asalalauga, mata'itu iuga ma fai ni fetuunaiga pe a mana'omia. A e fa'asalalau fa'asalalauga totogi, ia mautinoa e faʻatatau i upu autu talafeagai ma iloilo a latou faʻatinoga i lea taimi ma lea taimi ina ia mautinoa o taunuuga e sili ona lelei. I le mulimuli i fautuaga i luga, o le ae i ai i le ala sao e ausia au sini. Tau lava ia manatua o lau sini e tatau ona talafeagai ma mafai ona ausia. Tau lava ia manatua e fetuutuunai au tauofo pe a mana'omia.

Tau

O upu pito sili ona taugata AdWords o mea ia e aofia ai mea tau tupe ma alamanuia e pulea le tele o tupe. O nisi o upu sili ona taugata ile Google e aofia ai a'oga ma “tikeri,” lua vaega e mafai ona manatu maualuga le tauvaga. O tagata o loʻo vaʻavaʻai e malepe i totonu o aʻoaʻoga ma togafitiga faʻapitoa e tatau ona faʻamoemoe maualuga CPC. Kamupani o loʻo faʻatautaia le soifua maloloina ma vailaʻau e tatau foi ona nofouta i lenei mea. E ese mai le soifua maloloina, kamupani inisiua ma kamupani tau tupe e fa'aalu le tele i AdWords.

O le isi itu e tatau ona mafaufau i ai pe a faʻatusatusa le tau o Adwords o le fua faatatau o le liua. O le fua faatatau o le liua o se pasene o le tau o le kiliki e maua ai se gaioiga. Faataitaiga, pe a kiliki se tasi i luga o se sootaga e saini mo se imeli imeli, e mafai e se tagata fa'aoga AdWords ona faia se fa'ailoga tulaga ese e siaki ai fa'amaumauga imeli mo lena tagata asiasi fa'apitoa. O lenei code o le a auina atu pings faavaitaimi i AdWords servers e fa'amaopoopo fa'amaumauga. O le taimi lava e tuufaatasia ai faʻamaumauga, o le tau o suiga taitasi e vaevaeina i le aofaʻi o kiliki.

Ole tau ole kiliki e eseese lautele ma fa'alagolago ile upu autu ma alamanuia. I luga ole feso'ota'iga su'esu'e, averesi CPC o lo'o iai $2.32. I luga o le upega faʻaaliga, o latou na $0.58. Mo nisi fa'amatalaga i nei fua fa'atatau, asiasi i la matou AdWords metrics article. O se tasi o auala e teu ai tupe i luga o AdWords o le faʻaogaina lea o upu autu e maualuga le Sikoa. High Quality Score keywords e maua ai fa'asalalauga sili atu ma fa'asaoina tupe.

Afai o loʻo e faʻatautaia se faʻasalalauga PPC ma Google, e taua tele le malamalama i le tau ile kiliki. Google e iai le tele o meafaigaluega e fesoasoani i pisinisi e mataʻituina ma fuaina le aoga o latou faʻasalalauga. E aofia ai ma Google Google Analytics software, lea e fua ai le tau ile kiliki. Ae aʻo leʻi filifili e faʻaaoga lenei meafaigaluega, ia mautinoa o loʻo e iloa atoatoa le tau ma le umi o faʻasalalauga taʻitasi. I le male, O le paketi tau maketi a le kamupani atonu o le a fuafua ai le aofaʻi o tupe e faʻaaoga ai faʻasalalauga PPC.

Su'ega o le liua

O le su'esu'eina o le liua i AdWords e tele mea lelei. Tulaga tasi, e mafai ona fa'atuputeleina lou numera liliu mai i tua, e ala i le faʻaigoaina o le kiliki mulimuli ma le aso o fefaʻatauaiga. Tulaga lua, e mafai ai ona e siaki pe a uma le liua, po'o suiga e le'i tupu i le vaiaso muamua o le siakiina o fuainumera. Mo lenei, e te mana'o e fai se kuki e fa'ata'ita'i ai e le itiiti ifo ma le tolusefulu aso. Ole umi ole kuki, sili atu, aua o le a fesoasoani ia te oe e siaki uma suiga na faia.

Pe a faʻatūina le Upega Tafaʻilagi poʻo le Valaau i luga ole Suʻega Suiga, e te mana'o e fa'aagaina le fa'amalama fa'aliliuga Va'aiga. O lenei seti e siaki ai tagata asiasi e matamata i lau faʻasalalauga ae le kiliki. Atonu e toe foi mai nei tagata mulimuli ane ma liliu mai. E mafai ona e setiina le taimi i le va o le vaʻaiga ma le liua i soʻo se mea mai le tasi aso i le 30 aso. E mafai fo'i ona e filifilia se tau fa'aaganu'u, lea o le a tulituliloaina tagata asiasi mo so'o se taimi umi. E siaki suiga, e tatau ona e iloa po'o fea fa'asalalauga e maua ai le tele o feoaiga.

O le suʻega o le liua i Adwords e mafai ona faʻatulagaina e fua ai le numera o telefoni e tupu pe a uma ona kiliki lau faʻasalalauga. E mafai ona e filifili mai le tele o filifiliga e fa'atatau i foliga o au suiga. Suiga i luga ole laiga, faataitaiga, aofia ai fa'atauga ma fa'ailoga. Telefoni telefoni, ae o lesi foi itu, e mafai ona aofia ai telefoni e afua mai i lau fa'asalalauga ona fa'ai'u lea ile telefoni a le tagata fa'atau. Mo nei ituaiga o suiga, e te manaʻomia se numera telefoni mo le liua e siaki.

Su'esu'ega fa'aliliu i AdWords e le aoga i tagata fa'atau e leai ni kuki fa'aagaina. E ui lava o le tele o tagata fa'aoga initaneti e su'esu'e ma fa'aogaina kuki, e mafai lava ona latou tapeina le kuki tracker liliu mai. E mafai fo'i ona e fa'aogaina se masini su'esu'e suiga i AdWords e sui ai le fa'aliliuga code. Afai o loʻo iai pea ni faʻafitauli, mafaufau e fa'afeso'ota'i se lala fa'asalalauga po'o se tagata e faia le upega tafa'ilagi. O le a latou fiafia e fesoasoani.

upu fa'aletonu

Masalo ua e faalogo i upu le lelei i Adwords, ae fa'afefea tonu ona e fa'aogaina? O le a le auala sili e faʻaaoga ai? Ia, e matua faigofie lava. Tulaga tasi, e te manaʻomia le fatuina o se seti faʻasoa o faʻamatalaga leaga. Ona, e mafai ona e amata fa'aopoopo upu fa'aletonu i lau fa'asalalauga. O lenei auala, e mafai ona e aloese mai le faʻaumatia tupe i faʻasalalauga faʻasalalauga e le faʻaliliuina.

A'o e fausia lau lisi, ia mautinoa e filifili ituaiga sa'o o upu le lelei. O faaupuga ia e feso'ota'i fa'aupuga, ae e le fesootai ma au oloa po'o au'aunaga. O fa'asalalauga e fa'aalia mo tu'utu'uga e le talafeagai i au oloa po'o au'aunaga e foliga mai e le fa'atupuina ni fa'atauga, e tatau la ona e aloese mai le faaaogaina o na upu autu. E mafai fo'i ona e fa'aogaina fa'aupuga le lelei mo fesili su'esu'e le fa'atau. E mafai ona fesoasoani lea i au fa'aupuga e maua ai le maualuga o fua faatatau o le liua.

Pe a fatuina se lisi upu le lelei, e tatau ona e filifilia upu e sili ona faigata mo oe e fa'avasega ai. E mafai ona e fa'aogaina fa'aupuga o lo'o i ai fa'asologa tele o upu po'o fasifuaitau e te le mana'o e fa'atatau i ai. Fa'alagolago i lau sini, e mafai ona e fa'aopoopoina fa'aupuga le lelei i fa'asalalauga fa'alapotopotoga po'o fa'asalalauga ma fa'aaoga fo'i fa'aupuga fa'atusa le lelei e fa'ate'aina ai so'o se fa'aupuga le talafeagai.. E mafai ona fesoasoani lea ia te oe e fa'aititia lau CPC, ma faʻateleina lau faʻasalalauga.

Le faia o se lisi o upu fa'aletonu, e tatau ona e faia se isi fa'asalalauga fa'asalalauga mo ituaiga ta'iala ta'itasi. O nei upu autu e tatau ona aofia ai manatu eseese e fesoʻotaʻi ma kamupani faʻapisinisi ma gaosiga. O lenei auala, e mafai ona e fetuutuunai au upu autu ma fesootai ma tagata talafeagai. Peitai, e tatau ona e fa'aeteete 'aua ne'i fa'aopoopo upu fa'aletonu i le tulaga sese. O le a fa'aopoopoina e pei o fetaui tonu. Afai e te filifilia le tulaga sese, o le a fa'ai'u oe i se gaogaosa o se fa'aupuga.

Afai e te fou i Adwords, e sili ona faafaigofie mea. Aua le taumafai e faia ni mea e sili atu nai lo le mea e mafai e le tulaga. Ma ia onosai – e umi se taimi e susū ai ou vae. O lenei tusiga o le a savalia oe i laasaga muamua e amata ai lau faʻasalalauga. E tele mea i Adwords nai lo na o le faʻatulagaina o se faʻasalalauga, peita'i. Fa'aauau le faitau e a'oa'o atili e uiga i fa'asalalauga fa'ata'ita'iga Split ma fa'amalieina itulau tulaueleele.

Su'esu'ega upu autu

Pe a faʻaogaina faʻasalalauga totogi-pa-kiliki e faʻalauiloa ai lau 'upega tafaʻilagi, e taua tele su'esu'ega upu. E ala i le malamalama i mea o loʻo sailia e tagata faʻatau i luga ole laiga, e mafai ona e fatuina mea talafeagai. E fesoasoani fo'i ia te oe e fa'atatau i tagata fa'apitoa, e pei o i latou o loʻo galulue i le falemaʻi faʻafomaʻi poʻo i latou e fiafia i taotoga ivi. Faataitaiga, pe afai o lau maketi taula'i o fomai tipitipi iviila, e mafai ona e tulimata'ia i latou i se fa'asalalauga fa'atatau. O le fa'aogaina o le Google Keyword Planner e mafai ona fesoasoani ia te oe e su'e upu sa'o.

Tulaga tasi, fa'aoga se upu fa'aoga meafaigaluega e mafai ai ona e su'esu'e autu, fesili, ma nu'u e talafeagai i lau 'upega tafaʻilagi. Bing o le masini suʻesuʻe lona lua i le lalolagi, faiga 12,000 miliona su'esu'e i masina ta'itasi. O le taimi lava e te filifilia ai au upu autu, e mafai ona e tusia mea e fa'aogaina ai nei faaupuga. O lenei mea o le a faʻateleina ai le avanoa e tosina mai ai tagata asiasi fou, fa'ateleina lau fe'avea'i i luga ole laiga. A maeʻa suʻesuʻega upu autu, filifili mea e sili ona lelei mo lau anotusi.

O le isi meafaigaluega mo suʻesuʻega autu o le Ahrefs. O lenei meafaigaluega e leai se totogi e tuʻuina atu ia te oe faʻamatalaga auiliili e uiga i upu autu, e aofia ai a latou su'esu'ega, tauvaga, ma fefa'ataua'iga i luga ole laiga. E mafai foʻi ona taʻu atu ia te oe po o ai tagata tauva e sili atu le maualuga o suʻesuʻega ma o loʻo faʻaogaina isi taʻiala e faʻatulagaina maualuga i masini suʻesuʻe. Ia mautinoa e toe iloilo 'upega tafaʻilagi tauva aʻo leʻi filifilia se upu autu e faʻatatau. Tusa lava po o a au sini, e taua tele le malamalama i le tauvaga ma pe faʻafefea ona latou faʻatulagaina mo upu autu e te filifilia.

O le laasaga pito sili ona taua i suʻesuʻega faʻaupuga o le iloa lea o lau au maimoa. E te manaʻo e puʻeina le mafaufau o lau au faʻatatau, ma o le iloa o mea o loʻo latou sailia o le a fesoasoani ia te oe e faia lena mea. E mafai ona ausia lenei mea i le faʻaaogaina o se meafaigaluega faʻaupuga e leai se totogi e pei ole Google's Keyword Tool, po'o se mea faigaluega su'esu'e upu fa'atau e pei ole Ahrefs. E mafai ona e faʻaogaina lenei faʻamatalaga e tusi ai ni pou fou e talafeagai i lau au maimoa. O se meafaigaluega taua tele e faʻaaoga mo le fausiaina o mea fou.

Sini fa'aupuga a le AdWords

Google e tu'uina atu ituaiga ta'iala e fesoasoani ia te oe e filifili ai fa'asalalauga sili ona aoga mo lau 'upega tafa'ilagi. E mafai ona e filifili i le va o sini masani ma masani suiga, ma e fesoasoani tele mo faiga tauofo. Afai ei ai sau faleoloa i luga ole laiga, o lesi foi mea, atonu e te manaʻo e faʻaaoga sini faʻaliliu masani e faʻateleina ai le aofaʻi o tupe maua e te maua. Ona, e mafai ona e fa'aopoopoina gaioiga fa'aliliu e pei o le fa'atumuina o se fomu ta'ita'i po'o le fa'atauina o se oloa. Le fatuina o se faʻasalalauga a Adwords mo faleoloa lavalava, mulimuli i fautuaga nei.

Aʻo leʻi faʻalauiloaina se faʻasalalauga Google Adwords, fuafua le paketi e te naunau e fa'aalu. O se tulafono lelei o le faʻaalu a itiiti ifo $20-$50 se aso. Atonu e te manaʻomia le faʻaalu sili atu pe itiiti ifo i le tauvaga o upu autu ma le CPC fuafuaina. E tatau foi ona e iloa le tau o le mauaina o se tagata faʻatau pe taʻitaʻia aʻo leʻi setiina se paketi. Peitai, e taua pea le setiina o sini moni ma faia ni fetuunaiga e faʻateleina taunuuga.

Vaevae su'ega fa'asalalauga

A e vaeluaina faʻasalalauga faʻasalalauga i Adwords, e mafai ona e filifilia ni fa'asalalauga se lua ma uiga eseese. O lesi foi mea, i le fa'asalalauga muamua, e mafai ona e mataitusi tetele le mataitusi muamua ae i le lona lua, ma le isi itu. I le male, e mafai ona e suia le fa'aaliga URL mo fa'asalalauga fa'asalalauga e lua. O lenei auala, e mafai ona e va'ai po'o fea fa'asalalauga e sili atu ona aoga. Ona, e mafai ona e filifili po o fea fa'asalalauga e fa'aoga.

Ia iloa po o fea fa'asalalauga e sili atu lona fa'atinoga nai lo le isi, e mafai ona e fa'aogaina le vaeluaga o su'ega polokalame. O nei polokalama faakomepiuta e mafai ai ona e vaʻai i metotia eseese, e pei o tupe maua ma suiga. O na metric e taua tele i le manuia o lau pisinisi, filifili la mea e a'afia sa'o ai au i'uga. Faataitaiga, e mafai ona e suʻesuʻeina punaoa eseese o fefaʻatauaiga i luga o le upega tafaʻilagi ma fuafua po o fea e taʻitaʻia ai le tele o tupe maua. Split testing software o le a fa'aali atu ia te oe po'o fea auala o fefa'atauaiga e sili ona aoga i lau pisinisi.

A maeʻa ona filifilia faʻasalalauga faʻasalalauga, ua oo i le taimi e iloilo ai taunuuga. Ia faia faapea, alu i le “Va'ai Suiga Tala'aga” ma vaavaai mo le aso ma le taimi na suia ai seti faʻasalalauga taʻitasi. Faataitaiga, pe afai na e faia se suiga i lau fa'asalalauga tusitusia ia Setema 23 i 7:34 pm, kiliki i le “Fa'aali Fa'amatalaga” so'oga e va'ai i le taimi tonu ma le aso na e faia ai le suiga.

E vaevae fa'asalalauga su'ega ile Facebook, ia mautinoa e filifili se paketi e maua ai taunuuga. O le Facebook o lo'o i ai se tupe maualalo ma fautuaina e tatau ona e mulimuli ai. Ona, vaevae tutusa le paketi i le va o seti faʻasalalauga e lua. Ina ia maua se taunuuga saʻo, ia mautinoa e siaki le taua o fuainumera o eseesega. Afai e te le mautinoa, fa'aoga le tau ile fua fa'aliliu. Ole averesi tau ile kiliki mo seti faʻasalalauga e lua atonu e maualuga ma vice versa.

Fa'alelei itulau tulaueleele

O le su'esu'eina o le aoga o elemene eseese o lau itulau tulaueleele o le ki lea i le fa'aleleia lelei. O se tasi o auala e fua ai le aoga o elemene eseese o le faʻaaogaina o faʻafanua vevela. O nei mea e mafai ona faʻaali atu ia te oe le mea o loʻo kiliki ai e tagata lau itulau, pe latou te le amanaʻia le valaʻau e faʻatino pe taulaʻi atu i isi elemene e le taua. E ala i le siakiina o amioga a tagata asiasi, o le a mafai ona e faia fetuunaiga e faʻaleleia ai lau 'upega tafaʻilagi. A'o fa'afanua vevela o se tasi lea o auala masani mo le su'eina o lau itulau tulaueleele, e le na o le pau lea o le auala e faaleleia ai. O isi fa'amatalaga fa'amatalaga va'aia e aofia ai fa'afanua ta'ai, fa'apipi'i, ma lisi lipoti.

O le saosaoa o itulau o le isi lea mea taua e mafaufau i ai. Afai e umi tele le utaina o lau itulau tulaueleele, o le a vave ona mou atu le fiafia o tagata asiasi. Ole mea lea e mafai ona i'u ai ile maualuga ole fa'aola, lea e fa'ailoa ai Google i le leaga o le poto masani a le tagata fa'aoga ma e ono a'afia ai lau Fa'asalalauga Fa'asalalauga. E ala i le fa'aogaina o le fa'aogaina o su'esu'ega ma fa'aitiitia tusitusiga le mana'omia, e mafai ona e fa'ateleina le saosaoa o itulau ae i le taimi lava e tasi e fa'aititia ai le CPC. E ala i le taulimaina o nei mataupu, e mafai ona e faʻaleleia atili le faʻaogaina o le faʻaogaina o lau itulau faʻaleleia ma faʻaleleia lona fua faatatau liliu.

O se itulau faʻaleleia lelei e taua tele i le faʻateleina o suiga. E tatau ona leai ni fa'alavelave ma faigofie ona folau. E tatau foi ona faigofie ona folau, ina ia fa'aosofia tagata asiasi e fa'atino vave. E tatau ona faigofie ona folau, ma e tatau ona aofia ai faʻamatalaga talafeagai i oloa poʻo auaunaga o loʻo ofoina atu. E mana'omia e se itulau tula'i le lelei i nei auala uma e fa'ateleina ai tupe maua. O le laasaga muamua i le faʻaleleia atili o lau itulau tulaʻi o le suʻeina ma le iloiloina o faʻatauga eseese. Sosoo ai, su'e ma tweak fomu fanua ina ia sili atu ona fa'amalosi. Mulimuli ane, fa'aopoopo fa'amaoniga fa'aagafesootai i lau itulau tulaueleele e fa'ateleina ai le fa'amaoni.

Su'e suiga

O se tasi o laasaga sili ona taua i le siakiina o suiga ma Adwords o le faailoaina lea o le ituaiga o suiga. O suiga e eseese i le tau e faalagolago i le ituaiga o gaioiga. Kiliki ma fa'atau, faataitaiga, o se ituaiga uma o le liuaina, ma o lea e eseese ai le tau o mea taitasi. E mafai fo'i ona e fa'aogaina le fa'ata'ita'iga fa'atusa e iloa ai pe fia le aofa'i o fa'atagaga e tu'uina atu i ituaiga fa'aliliuga ta'itasi. Afai e te le iloa pe faʻafefea ona faʻaalia suiga, o nisi nei o laasaga e fesoasoani ia te oe e amata ai:

Muamua, ia mautinoa o loʻo i ai sau faʻailoga o le lalolagi atoa, po o se code e faamaumau ai suiga taitasi. Faataitaiga, pe a iai sau app po'o se upega tafa'ilagi o lo'o iai se numera telefoni, e mafai e lau fa'aliliuga code ona fa'amaumau le vala'au mo oe. E mafai fo'i ona e fa'aogaina se fa'ailoga masani fa'aliliu e siaki ai telefoni. O lenei auala, o lau tala AdWords o le a maua se code tracking tulaga ese pe a kiliki se tagata asiasi i luga o se sootaga patino numera telefoni.

O le isi auala e siaki ai suiga ma Adwords o le setiina lea o tulafono faʻailoga i itulau taʻitasi o lau 'upega tafaʻilagi. E mafai ona e fa'atumu se pepa i luga o le upega tafa'ilagi a AdWords e fai ai pe fa'apipi'i se code i lau itulau web. A uma loa lea, e mafai ona e taʻu igoa o suiga ma siaki le faʻatinoga o faʻasalalauga taʻitasi. Afai e te fia iloa tonu pe toafia tagata o loʻo liliu moni mai au faʻasalalauga, o le auala sili lea e fua ai lau faʻasalalauga.

A maeʻa ona e setiina se faʻailoga faʻaliliu mo lau 'upega tafaʻilagi, e mafai ona e faʻapipiʻi le Google Tag Manager e siaki ai le manuia o faʻasalalauga taʻitasi. O le a taʻitaʻia oe i le faagasologa o lea laasaga ma lea laasaga, e aofia ai le faʻaaogaina o se ID liua, se igoa liua, ma se sooga. Google Tag Manager o le a tuʻuina atu foʻi ia te oe le JSON auina atu i fafo e te manaʻomia. Ona mafai lea ona e faʻapipiʻi pine ma siaki le suiga ma Adwords.

E tele mea e tatau ona e iloa aʻo leʻi faʻalauiloaina se faʻasalalauga faʻasalalauga i Adwords. Afai e te le mautinoa po o fea e amata ai, faitau le tusiga lenei e aoao ai e uiga i autu Keyword, Filifiliga fa'atatau, Tauofoga, ma le sailiga o le liua. E mafai foi ona e siaki pusa uma e lua ma kopi ma faapipii faʻasalalauga mai isi punaoa. A uma loa ona e kopiina lau fa'asalalauga, ia mautinoa e te suia le ulutala ma kopi pe a manaʻomia. I le faaiuga, e tatau ona foliga au fa'asalalauga i fa'asalalauga na e mauaina pe a fa'atusatusa.

autu autu

Ua fa'atoa fa'ailoa mai e Google se vaega fou e ta'ua o 'Keyword Themes’ lea o le a fesoasoani i le au fa'asalalauga e fa'atatau lelei a latou fa'asalalauga. O autu autu o le a maua i le Smart Campaigns feature i vaiaso a sau. Google faʻasalalau le tele o meafaigaluega fou ua fuafuaina e faʻaitiitia ai aʻafiaga o le COVID-19 tapunia, e aofia ai Fa'aupuga Fa'atauva'a. Faitau faʻatasi e suʻe pe faʻapefea ona faʻaogaina nei meafaigaluega fou. Seʻi o tatou suʻesuʻe i nisi o latou.

Tasi le lelei o autu autu o le latou faia faʻatusatusaga i le va o upu autu i totonu o le vaega tutusa e faigofie. Faataitaiga, e faigata ona fa'atusatusa le fa'atinoga o fa'aupuga 'ese'ese mo seevae ma sakete pe a tu'ufa'atasia i le fa'asalalauga tutusa.. Peitai, pe afai e te mulimulita'i i se faiga fa'atatau, e mafai ona faigofie ona e fa'atusatusa le fa'atinoga o fa'aupuga i fa'asalalauga ma fa'alapotopotoga fa'asalalauga. O lenei auala, o le ae maua se ata manino o upu autu e sili ona aoga mo vaega taitasi oloa.

Fa'atatau – Pe a fa'aoga e tagata masini su'esu'e Google e su'e ai oloa, fa'asalalauga o lo'o iai fa'aupuga talafeagai e sili atu ona kiliki. E fesoasoani fo'i le fa'atatau ile fa'aleleia ole Sikoa Tulaga ma le fua ole kiliki. I le fa'aogaina o fa'aupuga tutusa i vaega fa'asalalauga eseese, e mafai ona e faasaoina tupe ma taimi. O nai ta'iala autu e fa'aleleia atili ai upu fa'atatau e aofia ai:

Filifiliga fa'atatau

E mafai ona e filifili e fa'aoga le fa'aaupuga-le fa'atatau mo fa'asalalauga feavea'i ma fa'aaliga. E masani ona fa'atatau i fa'asalalauga uma ile fa'asalalauga, ma fa'asalalauga fa'asalalauga e mafai ona fa'asesēina fa'aupuga fa'atatau. Ina ia suia lau faʻasalalauga faʻapitoa, e tatau ona e alu i le Seti tab, ona kiliki lea i luga o le nofoaga sini. Kiliki Fa'atonu e sui ai fa'amoemoe o nofoaga na e filifilia. E mafai ona e fa'ate'aina nofoaga fa'apitoa mai lau au fa'atatau. I le isi itu, e mafai ona e fetuunai le tauofoga mo nofoaga patino.

O le isi itu taua o se faʻasalalauga faʻasalalauga faʻasalalauga faʻasalalau o le faʻamoemoe lelei. YouTube, faataitaiga, fa'atagaina oe e fa'atatau ile desktop, laulau, po'o masini feavea'i. E mafai fo'i ona e filifili pe fa'aalia pe leai se fa'asalalauga i se itulagi fa'apitoa. Le tele o fa'ailoga e fa'atau atu i totonu o le atunu'u ma le atunu'u, o lea e taua ai le mafaufau i le mea e nonofo ai le aofia. Afai o loʻo e taumafai e oʻo atu i se aofia tele, atonu e te mana'o e fa'aoga le metro fa'atatau. Ae ia e nofouta o le metro faʻatatauina atonu e lautele tele mo lau pisinisi faʻapitonuʻu.

O le fa'aogaina o tagata fa'apitoa e mafai ona fesoasoani ia te oe e fa'atatau i lau au maimoa e fa'atatau i mea e fiafia i ai, mausa, ma isi fa'amatalaga. O lenei auala, e mafai ona e aapa atu i tagata e sili ona fiafia i au oloa poʻo auʻaunaga. I le male, e mafai ona e taulaʻi saʻo nei tagata e ala i le lisiina o lau 'upega tafaʻilagi poʻo upu autu. Google Adwords o le a faʻaogaina au faʻamatalaga autu e fatu ai lau au maimoa. Ona, o le a fa'aalia lau fa'asalalauga i luma o tagata sa'o e fa'atatau i mea latou te fiafia i ai, mausa, ma fa'amaumauga o tagata.

Retargeting faʻasalalauga o se filifiliga sili pe afai e te le iloa poʻo le a le au maimoa o loʻo e tulimataʻia. Remarketing e mafai ai e oe ona oʻo atu i tagata asiasi o loʻo iai aʻo toe faʻafeiloaʻi e mafai ai ona e faʻaogaina mea fou. E fa'apea fo'i le fa'aalia o fa'asalalauga i isi 'upega tafa'ilagi. Atonu e mafai fo'i ona e fa'atatau i itulau e tele mo lau fa'asalalauga fa'asalalauga. Faatasi ai ma nei metotia, e mafai ona e oo atu i se aofia toatele. Afai e te manaʻo e oʻo atu i se aofia lautele, e mafai ona e tulimata'ia itulau e tele mo se autu patino.

A'o fa'atatau i upu autu o le ivi o le su'esu'ega totogi talu mai lona amataga, o le tulimata'i o le au maimoa o se meafaigaluega taua ile fa'asalalauga i luga ole laiga. E fa'atagaina oe e filifili po'o ai e va'ai i au fa'asalalauga ma fa'amautinoa e alu lau tala fa'atatau o fa'asalalauga i tagata e ono fa'atau. O lenei auala, o le ae mautinoa e maua se tupe maua i lau tala faʻatatau. E taua le toe va'ai i tua i lau ta'iala pe a filifili i le fa'amoemoe o le au maimoa.

Tauofoga

E mafai ona e filifili i le va o ni auala eseese se lua o tauofoga ile Adwords. Ole mea sili ona taatele ole Cost Per Click (CPC). O lenei ituaiga tauofoga e manaʻomia ai le au faʻasalalauga e filifili pe fia latou naunau e totogi mo kiliki taʻitasi. O lenei metotia ua manatu o le tulaga masani, ae le na o le pau lea o le auala e tauofo ai. E tele isi metotia, faapena foi a'u. O nisi nei o latou:

O fa'aupuga o oloa e le'o sa'o mo AdWords (PPC). O igoa ia o oloa ma faʻamatalaga e faʻaoga moni e tagata i totonu ole pa suʻesuʻe. E te manaʻomia foʻi le faʻafouina o igoa o oloa pe a amata ona faʻaalia fesili aoga i lau faʻasalalauga PPC. O nisi nei o fautuaga e fa'alelei ai lau filifiliga upu autu. I faʻasalalauga PPC, fa'aalia le fa'atauga fa'atau. Ina ia faʻateleina suiga, e mana'omia le fetu'una'i o au upu ma tauofo.

E mafai ona fesoasoani faiga fa'apitoa tauofo ia te oe e fa'ate'aina le taumatematega mai fa'asalalauga totogi, ae o le fetuutuuna'i ma le lima o au tau e mafai ona maua ai ni i'uga lelei. A'o lau tau e fuafua pe fia le tau e te totogiina mo se upu fa'apitoa, e leʻo faʻamoemoeina le mea e te faʻatulagaina ai iʻuga o suʻesuʻega a Google. Ae o le mea moni, Google e le mana'o e te maua le tulaga pito i luga mo lau upu autu pe afai e te fa'aaluina e sili atu nai lo le mana'omia. O lenei auala, o le ae maua se vaaiga sili atu ona saʻo o lau ROI.

E mafai fo'i ona e fa'aogaina suiga tauofo e fa'atatau i vaega fa'afanua fa'apitoa, masini faaeletonika, ma taimi faatulagaina. E ala i le fa'aogaina o suiga o tauofoga, e mafai ona e mautinoa o au faʻasalalauga e faʻaalia i luga o upega tafaʻilagi talafeagai. E taua foi le mata'ituina o au fa'asalalauga ma tauofo ina ia mautinoa o lo'o e maua le ROI sili. Ma 'aua ne'i galo e mata'itu le fa'atinoga o au fa'asalalauga ma tauofo – e taua tele i le manuia o lau faʻasalalauga faʻasalalauga totogi.

O fa'asalalauga atamai e vaevaeina a latou tauofoga i le tele “fa'asalalauga fa'asalalauga.” Latou te tuuina le sefulu i le limasefulu fasifuaitau fesootai i vaega taitasi, ma iloilo ta'ito'atasi. Google fa'aaoga se tau maualuga mo vaega ta'itasi, o le fuafuaga i tua o le faʻasalalauga o fuaitau vaevaeina ma le atamai. O lea, pe afai e te manaʻo e faʻaalia au faʻasalalauga i luma o lau au maimoa, e tatau ona e faia ni filifiliga atamai e uiga i le tauofo i Adwords. O lenei auala, o au faʻasalalauga e mafai ona oʻo atu i lau au faʻatau ma faʻateleina le faʻatau.

Su'ega o le liua

Ina ia faʻateleina lau tupe maua i tupe faʻaalu faʻasalalauga, e tatau ona e setiina le sailiga o le suiga o le AdWords. E mafai ona e faia lenei mea e ala i le tuʻuina atu o tau eseese mo ituaiga suiga eseese. E mafai fo'i ona e filifili e siaki le ROI e ala i le tu'uina o tau eseese mo tau eseese. E mafai ona e filifili e aofia ai suiga i totonu o se taimi patino, faataitaiga, so'o se taimi e toe uta ai e se tasi lau fa'asalalauga. O lenei auala, e mafai ona e siaki pe toafia tagata na matamata i lau faʻasalalauga, ae le faapea e faatau ai se mea.

A mae'a ona e fa'atinoina le su'esu'ega o le suiga o le AdWords, e mafai ona e auina atu nei faʻamatalaga i Google Analytics e iloa ai poʻo fea faʻasalalauga na taʻitaʻia ai le tele o suiga. E mafai fo'i ona e fa'aulufale mai nei suiga ile Google Analytics. Ae ia mautinoa e aua neʻi faʻalua le siaki ma faʻaulu mai faʻamatalaga mai le tasi puna i le isi. A leai, e mafai ona e maua ni kopi se lua o faʻamatalaga tutusa. E mafai ona mafua ai fa'afitauli. O se fa'afitauli masani lea ma e mafai ona 'alofia e ala i le fa'aogaina o se meafaigaluega e su'e ai le suiga o le AdWords.

E ui lava e mafai ona e faʻaogaina le suʻesuʻega o le suiga o le Adwords e faʻaleleia atili ai lau pisinisi, e mafai ona fa'aalu le taimi ma fa'anoanoa e iloa ai le mea e aoga ma le mea e le aoga. O le mea autu o le fuafuaina lea o le ituaiga suiga e sili ona taua i lau pisinisi ma siaki i latou. A mae'a ona e filifili po'o le a le ituaiga suiga e te va'aia, e mafai ona e fuafuaina pe fia le tupe o loʻo e faia i kiliki taʻitasi poʻo le liua.

Ina ia amata i le sailiga o le liua o AdWords, e tatau ona e fa'afeso'ota'i Google Analytics i lau 'upega tafa'ilagi. E tatau ona e filifilia le vaega talafeagai ma le suiga o igoa ile Google Analytics. O le su'esu'eina o le liua e aoga tele mo le siakiina o le aoga o fa'asalalauga ma gaioiga a tagata fa'atau. E oo lava i sina si'itaga la'ititi i le fua faatatau o le liua e mafai ona fesoasoani ia te oe e fa'atupu lau pisinisi. Talu ai o kiliki uma e tau tupe, e te fia iloa le mea o loʻo galue ma le mea e leai.

E mafai e le Google Tag Assistant ona fesoasoani ia te oe i le setiina o su'esu'ega fa'aliliu mo lau 'upega tafa'ilagi. E mafai fo'i ona e fa'aogaina le Google Tag Manager e fa'atino ai. Fa'aaogā le Google Tag Fesoasoani, e mafai ona e siaki le tulaga o pine su'esu'e suiga. O le taimi lava e fa'amaonia ai le pine, e mafai ona e fa'aogaina le Google Tag Fesoasoani fa'apipi'i e va'ai pe o lo'o galue lau fa'ailoga fa'aliliuga. Ma manatua e fa'aoga se isi auala e su'e ai suiga e aoga lelei mo lau 'upega tafa'ilagi. O nei fautuaga e mafai ona fesoasoani ia te oe e maua ai le tele o mea mai au faʻasalalauga Adwords.

Afai e te fou i Adwords, don’t get too caught up in the complicated details. Keep it simple by doing the minimum that the platform allows. E lē gata i lea, remember that AdWords requires time and patience. Afai e te le o mautinoa po o fea e amata ai, here are some tips to get you started:

Su'esu'ega upu autu

While keyword research for Adwords is time-consuming, it’s a necessary first step towards a successful campaign. Poor keyword research can cost you thousands of dollars in missed sales. O le mea e lelei ai, there are several simple ways to refine your keyword research. Here are some tips to get you started:

Use the Keyword Planner. This tool will tell you how much traffic a particular keyword gets every month. If traffic spikes during the summer, you’ll want to target these keywords. E lē gata i lea, use the Keyword Planner to find related keywords based on your constraints. You can even browse through hundreds of keywords using this tool. When you’ve narrowed down your list, choose the most relevant ones. Make sure to check your keyword’s competition, as it can influence the success of your campaign.

Do not use the same keywords every month. You’ll lose money if you choose keywords that are too competitive. Long tail keywords are great for blog posts, but they must continue to grow in popularity month after month. We’ll cover long tail keywords in a future post. One way to check the popularity of a keyword is to use Google Trends. If there’s no data on the popularity of a particular keyword, you can’t use it in Adwords.

Keyword research is a critical part of organic search marketing. It is an important step in your strategy, as it provides insight into your target audience’s preferences. You can then use the information you gain from this research to refine your content and SEO strategy. The result will be a higher amount of organic traffic and brand awareness. The most successful SEO campaigns start with keyword research and content creation. Once your content and website are published, your SEO efforts will be optimized for the keywords you’ve identified.

Fa'ata'ita'iga tauofo

There are two types of bid strategies in Adwords: manual and enhanced. Manual CPC aims at driving quality traffic and ensuring a high click-through rate. Enhanced CPC focuses on maximizing click-through rates while protecting against wasted spend. Both manual and enhanced CPC strategies are time-consuming. While manual CPC generates the highest number of clicks, enhanced CPC is best for increasing brand awareness and collecting data for future conversion.

Tau-pe-kiliki (CPC) is the most common bid method for Adwords. It is generally used for campaigns that target a smaller audience and don’t require a large volume of traffic. The cost-per-mille bidding method is useful for both types of campaigns because it provides insights into the number of impressions. This data is important in long-term marketing campaigns. If your budget is tight, consider a manual CPC bidding strategy.

Bidding model for Adwords is a complex system that utilizes a number of techniques to optimize ad campaigns. Depending on your campaign objectives, you can either set a maximum bid for a keyword or manually adjust the bid based on the number of conversions and sales. For advanced users, dynamic bidding can be used to track conversions and adjust the bid accordingly. A successful campaign will increase the bid when the campaign objective is met.

Manual bidding can be used to fine-tune ad targeting. Manual bidding can be used for ad groups and individual keywords. Manual CPC bidding is best suited for initial campaigns and data gathering. By using this strategy, you pay only when an ad is clicked. Manual CPC bidding allows you to tweak your bids individually to achieve optimal results. You can also choose to set a maximum CPC to increase control over your campaign.

Fa'atatau o le kiliki

A study released by WordStream on the average click-through rate (FMT) for AdWords campaigns found that it ranged from 0.35% ia 1.91%. The study also identified the factors that increase or decrease CTR, including the number of clicks per ad, the cost per click (CPC), and the cost per action (CPA).

While high CTR means high impressions, this does not mean ad campaign is working well. Using the wrong keywords can cost money and not convert. The ads should be tested in every aspect of their creation to ensure they are as relevant to the intended audience as possible. Aside from keyword research, ad content should also be optimized to boost CTR. Here are some tips for improving your CTR:

Tulaga tasi, determine what type of website you’re running. Faataitaiga, eCommerce websites will have a lower CTR than lead generation sites. For eCommerce websites, localized campaigns can increase CTR, as consumers trust local businesses. While text and image ads are not the most persuasive for lead generation websites, informational and compelling ads can help drive viewer curiosity. This will ultimately lead to a click-through. Peitai, the CTR depends on several factors, including the type of offer and the network.

Increasing CTR is an essential element of effective pay-per-click advertising. A high CTR directly affects cost per click, which determines quality score. The click-through rate is calculated by dividing the number of impressions by the number of clicks. If your CTR is above five percent, it means that a large portion of people who see your ads will click them. As long as this is the case, it’s worth optimizing your pay-per-click ads for a high CTR.

upu fa'aletonu

I Adwords, negative keywords are words or phrases that prevent your ads from appearing when a user searches for them. You create negative keywords by adding a minus sign before a keyword or phrase. You can use any word or phrase as a negative keyword, such as ‘ninja air fryer’. A negative keyword can be as broad or as specific as you wish. Here are some ways to use negative keywords in your Adwords campaigns.

The default negative keyword match type is negative broad match. This means that negative broad match keywords will not show up for queries that contain all the negative terms. If you only have a couple of negative terms in your query, your ads will not show up. This means that you’ll be able to create campaigns faster by choosing negative broad match keywords. But you have to be careful when selecting negative broad match keywords. You don’t want to get stuck with a campaign that doesn’t have any sales.

You can use negative keywords at the ad group level to protect your ads from generic terms. O lenei auala, you’ll be able to block out any searches that don’t apply to your ad group. This strategy is particularly useful when you want to restrict certain ad groups. The negative keyword will automatically become the default negative keyword for future ad groups. Just be sure to check Google’s website and the ad groups for any ambiguities.

Your journey to using negative keywords begins with finding keywords that are irrelevant for your business. Once you have identified these keywords, you should use the search terms tab to discover in-depth search queries for those keywords. Review this report regularly to ensure that your ads are not wasting your valuable time and money on irrelevant keywords. Manatua, you’ll never make a sale if you don’t target the right people! If you don’t use negative keywords in Adwords, you’ll end up with a stale ad campaign.

Targeting your audience

If you’re thinking about implementing remarketing campaigns in your AdWords campaign, you’ll want to target specific groups of people. These groups are already browsing the web, but you can add or exclude those groups. If you’re targeting specific demographics, you’ll want to select them before you begin building your campaign. Using Google’s Audience Manager will help you determine which groups to target and how much information they have about you.

To find a suitable audience, you should first determine your website’s target location and language. If your target audience is located in the United States, then targeting them with the US language will be ineffective. I se isi faaupuga, if your website only has local customers, you should target people who are in your area. O lesi foi mea, if you’re a local plumber, you shouldn’t target people who live in the USA.

When targeting your audience with Adwords, you can use similar audiences or remarketing to reach people who share common interests and behaviors. I le male, you can create custom audiences by adding relevant keywords, URLs, and apps to your audience list. Ole auala lelei lea e fa'atatau i vaega fa'apitoa a le au maimoa. O lenei mea e mafai ai e oe ona oʻo atu i tagata ua uma ona faia se gaioiga faʻapitoa i lau 'upega tafaʻilagi. Mulimuli ane, o le ki i le faʻaogaina lelei o le au maimoa o le malamalama i le mea e mafai ai e se tagata faapitoa ona kiliki i lau faʻasalalauga.

O le laasaga muamua i le atinaʻeina o se faʻasalalauga manuia a Adwords o loʻo tulimataʻia lau au maimoa. Adwords’ e mafai ona fesoasoani le au maimoa fa'apitoa e fa'atatau i tagata na fa'aalia le fiafia i au oloa po'o au'aunaga. O lenei mea o le a faʻaleleia ai le faʻatinoga o lau faʻasalalauga, a'o fa'aitiitia lau fa'asalalauga fa'aalu i mata mata le fiafia. E mafai fo'i ona e fa'atatau i tagata na asiasi i lau 'upega tafa'ilagi po'o lau app. O le a fesoasoani lea ia te oe e taula'i lelei lau au maimoa ma fa'aleleia lau ta'iala tauofo.

Before attempting to use Adwords, you need to research your keywords. I le male, you need to know how to choose a match type, which refers to how closely Google matches your keyword with what people are searching for. Different match types include exact, phrase, and broad. You want to choose the most exact match type, and broad is the least specific match type. If you’re not sure which type to choose, consider scanning your website and picking the best combination based on its content.

Su'esu'ega upu autu

A good way to make the most of your AdWords campaign is to conduct keyword research. You can use Google’s free keyword tool, the Keyword Planner, or another paid keyword research tool. In either case, your research should focus on terms that have the highest chance of ranking in Google searches. A buyer persona is a profile of the ideal customer. It details their characteristics, goals, challenges, faatosinaga, and buying habits. Using this information, you can select the most appropriate keywords for your AdWords campaign. You can also use keyword research tools like Alexa to get information on competitors and paid keywords.

A maua loa sau lisi o upu autu, you can refine your list to find the ones that will produce the highest return. A seed keyword is a popular phrase that describes a product or service. Faataitaiga, “chocolates” might be a good seed keyword. Ona, using a keyword selection tool such as Google’s Keyword Tool, expand your search to other related terms. You can even use a combination of related terms to further refine your strategy.

It is crucial to do your keyword research in the early stages of your campaign. Doing so will ensure that your budget is appropriate and your campaign has the best chance of success. Besides determining the number of clicks required to generate a certain amount of revenue, keyword research also ensures that you are targeting the right keywords for your campaign. Manatua, the average cost per click can vary dramatically from keyword to keyword and industry to industry.

Once you’ve identified the right keywords, you’re ready to find out what competitors are doing for their websites. SEO includes different aspects of digital marketing, such as mentions in social media and traffic for certain keywords. A brand’s SOV and overall positioning in the market will help you determine how to expand and captivate your users. In addition to researching keywords, you can also compare the competitors’ sites for organic keyword research.

Tauofoga

Bidding on Google Adwords is the process of paying Google for traffic that reaches your website. You can choose between different methods to bid. Cost-per-click bidding is the most popular. In this method, you only pay when someone clicks on your advertisement. Peitai, CPC bidding is also an option. By bidding on this method, you only pay when someone actually clicks on your ad.

While it is possible to buy an ad and see how it performs, it’s still essential to monitor it. If you want to see the highest amount of conversions and convert them into sales, you need to make sure that your ads are targeted to people who are interested in what you have to offer. The competition is fierce and you can use this information to craft a more effective campaign. You can always learn from them as you optimize your campaign to get the highest ROI.

Quality score is another metric to consider. Quality score is a measure of how relevant your ad is to search queries. Having a high quality score will help your ad rank, so don’t be afraid to improve it! By increasing your bid, you can boost your ad’s quality score. You should aim to get at least a quality score of 6.

It’s important to remember that Google’s Adwords platform can be overwhelming at times. To help you understand the whole process, break it down into smaller parts. Each ad group belongs to a campaign, which is where you can manage your daily budget and total budget. The campaigns are the core of your campaign and should be your primary focus. But don’t forget that your campaign can contain multiple ad groups.

Sikoa lelei

Adwords’ Quality Score is a measure of how well your ads match the content of your site. It prevents you from displaying irrelevant ads. This metric can be tricky to understand and improve on your own. It can only be accessed through the Keywords Performance Report of Adwords. You cannot use it in other ad-serving programs such as DashThis. Listed below are the best practices for improving your Quality Score.

CTR is more complex than it may appear. It takes into account historical data and the current competitiveness of the keyword. Even if a keyword has a low CTR, it can still earn a high quality score. Google will let you know beforehand how much you can expect your ad to get when it goes live. Adapt your ad text accordingly. You can improve your Quality Score by improving these three components.

The click-through rate is another important factor. If your ad gets five clicks, it will have a quality score of 0.5%. Getting many impressions in search results is useless if no one clicks on them. This indicator is used to determine the relevance of your ads. If your ads are not getting enough clicks, your Quality Score may be lower than the competition’s. Peitai, it doesn’t mean that you should stop running your ads if your Quality Score is low.

In addition to a high click-through rate, your ads must be relevant to the keywords that are being targeted. A good ad manager knows how deep to go with keyword groups. There are many factors that make up a quality score, and working on improving them can be beneficial over the long run. Mulimuli ane, it can improve your positioning, and your cost per click. Peitai, this can’t be achieved overnight, but with some work, it can make a big difference over the long run.

Tau ile kiliki

You may be wondering how to calculate your ROI with Cost per click for Adwords. Using benchmarks for different industries can help you set your marketing budget and set goals. Here are some benchmarks for the Real Estate industry. According to AdWords industry benchmarks, CPC for this industry is 1.91% i luga ole feso'ota'iga su'esu'e ma 0.24% i luga ole feso'ota'iga fa'aaliga. If you are planning to use Google AdWords for your website or business, keep these benchmarks in mind.

CPC pricing is often referred to as pay-per-click (PPC) pricing. Ads that appear in the top results of Google’s search engine can cost as little as 81 cents per click. This may be the advertising gold standard when it comes to frying pans. The higher your PPC, the higher your return on investment will be. Peitai, your PPC budget will vary depending on dayparting, competition for keywords, ma togi lelei.

Average cost per click for Adwords varies by industry, business type, ma oloa. The highest cost per click is in consumer services, legal services, and eCommerce. The lowest cost per click is in travel and hospitality. Cost per click for a particular keyword depends on the bid amount, quality score, and competitive bidding. The cost per click may fluctuate depending on your competitors’ bids and your ad rank.

To decrease cost per click, you can choose to make your bids manually or automatically. Ona, Google will select the most relevant bid according to your budget. You can also set a daily budget for your campaign, and then leave the rest up to AdWords. You can optimize your account by creating and maintaining an appropriate structure, and performing frequent audits to catch any mistakes. O lea, how do you calculate your CPC?

Su'ega o le liua

Having an Adwords conversion tracking pixel is an important part of your online marketing strategy. This code allows you to see how many visitors actually convert on your website. You can then use this data to tweak future ads and optimize the performance of your entire site. To set up conversion tracking on your website, simply create a conversion tracking pixel on the website and deploy it to track visitors’ activity. You can view the data on several levels, e aofia ai le Fa'asalalauga, Ad Group, Ad, ma upu autu. You can even bid on keywords based on their performance in converting.

Setting up AdWords conversion tracking is simple: you simply input the Conversion ID, Conversion Label, and the Conversion Value. You can also select the “Fire On” date for the tracking code to fire. You can select a date from a specific page, such as the “Fa'afetai” itulau, to ensure that the code fires on the desired date. The Fire On date should be a few days prior to the date on which you wish to capture conversion data.

Using AdWords without conversion tracking is akin to flushing money down the drain. It’s a waste of time and money to keep running advertisements while you wait for a third party to implement the tracking code. The real data will only begin to show up once you have the tracking code in place. So what are the most common conversion tracking errors? Here are some common causes:

Using AdWords conversion tracking is a great way to see how many visitors convert on your site. AdWords conversion tracking is an extremely important part of online marketing for small businesses, as you pay for every click. Knowing how many visitors convert to sales will help you determine whether or not your advertising spend is generating revenue. The better you know your conversion rate, the better decisions you can make. O lea, start implementing AdWords conversion tracking today.

If you are thinking of advertising on Google’s advertising platform, then you need to know how to set up a campaign, choose keywords, and create ads. The following article provides some useful tips and information that will help you get started. You can also learn more about Google’s AdWords reporting and optimization features. Here are some of the most important tips to keep in mind when running a campaign on Google. Keep reading! Ina ua uma ona faitau lenei tusiga, you should be able to create effective AdWords ads.

Advertising on Google’s advertising platform

Currently, the most popular website in the world, Google, has billions of users. Google monetizes this user base in two major ways: by building profiles of their users and sharing this data with advertisers. Google then requests advertisers to bid on individual ads placed by third-party companies. This process, called real-time bidding, is the most effective way to reach a broad audience of potential customers. Hundreds of companies provide Google with the necessary data and information for ad placement.

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There are many different options available for setting up a campaign in Google Adwords. O le taimi lava e te filifilia ai au upu autu, you can set a budget and target a geographical area. You can then choose which type of results you want to be displayed in the campaign, such as clicks or conversions. You can also specify the number of days per month. This will allow your ads to appear only on the web pages of people in that region.

You can choose to target your ad to a specific address or to a larger region, such as a zip code. You can also choose to target people based on age, itupa, and income level. Depending on the type of ad you want to display, you can target people based on their preferences. If you don’t know what your target audience is, you can select broad categories like “all US residents,” pe “nearly every United States resident” for the ads.

When setting up a campaign, you must choose a goal. This can mean different things for different businesses. A well-defined goal will make the difference between lead generation and failure. You can also set SMART objectives to help you develop systems and methods for accomplishing your Google Adwords objectives. A good example of a conversion goal is the number of clicks your ad receives. This figure will tell you how much you need to spend for your campaign.

If you’re new to AdWords, it’s best to spread your overall budget evenly across all of your campaigns. Choose a budget based on your business goals, and lower the budget for those that are less important. Don’t forget that you can always change the budget for any campaign. It’s never too early to adjust the budget for the best results. When setting up your campaign in Google Adwords, remember to consider your objectives and keep track of your results.

Choosing keywords

Before you choose your keywords, you need to consider what your goals are for your ad campaign. If your goal is to boost awareness of your business, you may not need high-intent keywords. If you’re trying to increase sales, you may want to focus on keywords that are more targeted to your audience and have a lower search volume. While search volume is an important factor to consider, you should also take other factors into account, such as cost, relevancy and competition, when making a decision.

Relevancy is a qualitative measure that can be used to organize a long list of keywords and display them in order of relevancy. Using a keyword’s reach indicates how many people will search for the term. Popularity is closely related to the search volume of the keyword. Using a popular keyword can help you reach ten times more people than a less popular one. A keyword that has a higher search volume can attract more users and increase your conversions.

While you can use Google’s keyword planner to find keywords, it does not provide a column where you can grade the potential for advertising. To assess the quality of your keyword opportunities, you should make a list of criteria that are important to your business. Here are 3 basic criteria to consider when choosing keywords in Adwords:

When choosing keywords for your ad campaign, make sure you know the target audience of your business. Faataitaiga, a large shoe store may choose a general keyword, which will appear in a range of searches, such as shoes. I lenei tulaga, the keyword may be relevant to a small number of people, but it may not be the best choice. E lē gata i lea, you can try ad groups based on the products or services you sell. I lenei auala, you can ensure that your ads will appear in the search results of the relevant people.

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The first step in ensuring your ad is as effective as possible is to make sure you are attracting the right kind of prospects. While unqualified people are unlikely to click on your ad, qualified prospects are. If you have a good ad, you will find that your cost per click is lower. The next step is to create several variations of your ad and monitor the performance of each one.

Mea muamua lava, you should know what keywords you want to target. There are many free keyword tools available online that will help you find the right keywords for your ad campaign. A good place to start is by using a tool called Keyword Planner. It will help you find a keyword that will make your ad stand out from the rest. Once you have chosen the keyword, use the keywords planner tool to find out how much competition the term has.

Su'e suiga

If you’re wondering how to track conversions from your Google Adwords campaigns, this guide will help you get started. Conversion tracking is easy to implement, but requires you to manually insert “onclick” HTML tags into your Google code. You can use this guide to determine the best way to use conversion tracking on your Adwords campaigns. There are many ways to track conversions from your Adwords campaigns.

Tulaga tasi, you’ll need to figure out what attribution model you want to use for your AdWords campaign. While Google Analytics automatically tracks conversions from a user’s first click, AdWords will credit the last AdWords click. This means that if someone clicks on your ad, but then leaves your site, your Google Analytics account will give them credit for that first click.

The code that gets triggered on your webstore’s thank-you page will send data to Google Ads. If you don’t use this code, you’ll need to modify your e-commerce platform’s tracking code to get the data you need. Because every e-commerce platform uses a different tracking method, this process can be challenging, especially if you’re new to web programming or HTML.

Once you know what conversions look like, you can track how much each click is worth. This is especially important for tracking the value of the conversions, as the revenue generated from the clicks reflects actual revenue. It’s also helpful to know how to interpret the conversion rate so you can maximize your profits from your Adwords campaigns. There’s no substitute for accurate tracking. You’ll be amazed at the results.