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Afai e te fou i Adwords, don’t get too caught up in the complicated details. Keep it simple by doing the minimum that the platform allows. E lē gata i lea, remember that AdWords requires time and patience. Afai e te le o mautinoa po o fea e amata ai, here are some tips to get you started:
While keyword research for Adwords is time-consuming, it’s a necessary first step towards a successful campaign. Poor keyword research can cost you thousands of dollars in missed sales. O le mea e lelei ai, there are several simple ways to refine your keyword research. Here are some tips to get you started:
Use the Keyword Planner. This tool will tell you how much traffic a particular keyword gets every month. If traffic spikes during the summer, you’ll want to target these keywords. E lē gata i lea, use the Keyword Planner to find related keywords based on your constraints. E mafai fo'i ona e su'esu'eina le fiaselau o fa'aupuga e fa'aaoga ai lenei meafaigaluega. A e fa'aitiiti lau lisi, filifili mea e sili ona talafeagai. Ia mautinoa e siaki le tauvaga a lau upu autu, aua e mafai ona a'afia ai le manuia o lau fa'asalalauga.
Aua le fa'aoga upu tutusa i masina uma. E te leiloa tupe pe a e filifilia upu autu e matua tauva. O upusi'i si'usi'u umi e lelei tele mo fa'asalalauga blog, ae e tatau ona faaauau pea ona tuputupu ae i le lauiloa i lea masina ma lea masina. O le a matou faʻasalalau faʻaupuga siʻusiʻu umi i se post i le lumanaʻi. O se tasi o auala e siaki ai le lauiloa o se upu autu o le faʻaaogaina lea o Google Trends. Afai e leai ni faʻamatalaga i luga o le lauiloa o se upu faʻapitoa, e le mafai ona e faʻaaogaina i Adwords.
Su'esu'ega fa'aupuga ose vaega taua ole maketi su'esu'e fa'aola. O se laasaga taua i lau fuafuaga, aua e maua ai le malamalama i mea e fiafia i ai lau au maimoa. Ona mafai lea ona e faʻaogaina faʻamatalaga e te mauaina mai lenei suʻesuʻega e faʻaleleia ai lau mataupu ma SEO fuafuaga. O le taunuuga o le a maualuga atu le aofaʻi o fefaʻatauaiga faʻasolosolo ma faʻalauiloa faʻailoga. O fa'aupuga sili ona manuia a le SEO e amata ile su'esu'ega fa'aupuga ma le fatuina o mea. O le taimi lava e fa'asalalau ai lau 'anotusi ma lau 'upega tafa'ilagi, o au taumafaiga SEO o le a sili ona lelei mo upu autu na e iloa.
E lua ituaiga o fuafuaga tauofo ile Adwords: tusi lesona ma faaleleia. O le CPC Tusia'i e fa'atatau i le fa'auluina o feoaiga lelei ma fa'amautinoa le maualuga o le kiliki i luga. Fa'aleleia le CPC e taula'i i le fa'asilisiliina o fua fa'atatau o kiliki a'o puipuia mai tupe fa'aalu. O ta'iala a le tusi lesona ma le fa'aleleia o le CPC e alu ai le taimi. A'o fa'atupuina e le CPC tusi le numera maualuga o kiliki, faʻaleleia CPC e sili ona lelei mo le faʻalauteleina o le faʻalauiloaina o faʻailoga ma le aoina o faʻamaumauga mo le liua i le lumanaʻi.
Tau-pe-kiliki (CPC) o le auala sili ona masani tauofo mo Adwords. E masani ona faʻaaogaina mo faʻasalalauga e faʻatatau i se au maimoa laiti ma e le manaʻomia se tele o feoaiga. O le tau-per-milile metotia tauofo e aoga mo ituaiga uma o faʻasalalauga aua e maua ai faʻamatalaga i le numera o faʻamatalaga. O nei faʻamatalaga e taua i faʻasalalauga faʻatauga umi. Afai e utiuti lau paketi, mafaufau i se ta'iala mo le tauofoga a le CPC.
Fa'ata'ita'iga fa'ata'ita'iga mo Adwords o se faiga fa'alavelave lea e fa'aogaina ai le tele o metotia e fa'amalieina ai fa'asalalauga fa'asalalauga. Fa'alagolago i au fa'aupuga fa'amoemoe, e mafai ona e setiina se tau maualuga mo se upu autu pe fetuunai ma le lima le tau e faʻatatau i le numera o suiga ma faʻatau. Mo tagata fa'aoga maualuluga, e mafai ona fa'aogaina le tauofoga malosi e siaki ai suiga ma fetu'una'i le tauofo e tusa ai. Ose fa'aupuga manuia o le a fa'ateleina le tauofo pe a taunu'u le fa'amoemoe.
E mafai ona fa'aoga le tauofoga lima e fa'alelei ai le fa'atatauga o fa'asalalauga. E mafai ona fa'aoga le tauofoga mo fa'asalalauga fa'asalalauga ma fa'aupuga ta'itasi. E sili ona fetaui le tauofoga a le CPC mo ulua'i fa'asalalauga ma le aoina o fa'amaumauga. I le faʻaaogaina o lenei taʻiala, e te totogi na'o pe a kiliki se fa'asalalauga. Fa'ataga tusi a le CPC e fa'ataga ai oe e fetu'una'i au tauofoga ta'ito'atasi e maua ai fa'ai'uga sili. E mafai foi ona e filifili e seti se CPC maualuga e faʻateleina ai le puleaina o lau faʻasalalauga.
O se suʻesuʻega na tuʻuina mai e WordStream i luga o le fua faʻatatau o le kiliki (FMT) mo AdWords fa'aaupuga na maua na afua mai 0.35% ia 1.91%. O le suʻesuʻega foʻi na faʻaalia ai mea e faʻateleina pe faʻaititia ai le CTR, e aofia ai le numera o kiliki i le faʻasalalauga, le tau ile kiliki (CPC), ma le tau ile gaioiga (CPA).
A'o maualuga le FMT o lona uiga o fa'aaliga maualuga, e le fa'apea o lo'o galue lelei fa'asalalauga. O le fa'aogaina o upu fa'aoga sese e mafai ona tau ai tupe ae le liliu. O faʻasalalauga e tatau ona faʻataʻitaʻiina i itu uma o latou foafoaga ina ia mautinoa e fetaui lelei i le au maimoa pe a mafai. E ese mai su'esu'ega upu autu, fa'asalalauga fa'asalalauga e tatau fo'i ona fa'asilisiliina e fa'ateleina ai le CTR. O nisi nei o fautuaga mo le fa'aleleia atili o lau FMT:
Tulaga tasi, fuafua pe o le a le ituaiga o upega tafaʻilagi o loʻo e faʻaogaina. Faataitaiga, 'upega tafa'ilagi eCommerce o le a maualalo le CTR nai lo nofoaga fa'atupu fa'atupu. Mo 'upega tafaʻilagi eCommerce, fa'asalalauga fa'apitonu'u e mafai ona fa'ateleina le CTR, a'o fa'atuatuaina e tagata fa'atau pisinisi fa'apitonu'u. A'o fa'asalalauga fa'amatalaga ma ata e le'o sili ona fa'atosina mo 'upega tafa'ilagi fa'atupu ta'ita'i, fa'amatalaga ma fa'asalalauga fa'amalosi e mafai ona fesoasoani e fa'aoso le fia iloa o tagata matamata. O lenei mea o le a iu ai ina taʻitaʻia se kiliki-i totonu. Peitai, o le FMT e fa'alagolago i le tele o mea, e aofia ai le ituaiga ofo ma le fesoʻotaʻiga.
O le fa'ateleina o le CTR o se elemene taua o fa'asalalauga lelei totogi-pe-kiliki. Ole maualuga ole CTR e a'afia tonu le tau ile kiliki, lea e fuafua ai togi lelei. Ole fua ole kiliki e faʻatatau ile vaevaeina ole numera o faʻamatalaga ile numera o kiliki. Afai o lau FMT e sili atu i le lima pasene, o lona uiga o se vaega tele o tagata e vaʻai i au faʻasalalauga o le a kiliki i latou. Afai lava o le tulaga lea, e aoga le fa'asilisiliina o au fa'asalalauga totogi-pe-kiliki mo se CTR maualuga.
I Adwords, upu leaga o upu po'o fasifuaitau e taofia ai au fa'asalalauga mai le fa'aalia pe a su'e e le tagata fa'aoga. E te fa'atupu fa'aupuga leaga e ala i le fa'aopoopoina o se fa'ailoga to'ese i luma o se fa'aupuga po'o se fuaitau. E mafai ona e fa'aogaina so'o se upu po'o se fa'aupuga e fai ma 'upu fa'aletonu, pei ole 'ninja air fryer'. O se upu fa'aletonu e mafai ona lautele pe fa'apitoa e te mana'o ai. O nisi nei o auala e faʻaoga ai upu le lelei i au faʻasalalauga Adwords.
O le tulaga le lelei o upu fa'afetaui ituaiga o le le lelei lautele le fetaui. O lona uiga o le a le fa'aalia upu fa'atusa lautele le lelei mo fesili o lo'o iai fa'aupuga leaga uma. Afai e na'o ni nai upu le lelei i lau fesili, e le fa'aalia au fa'asalalauga. O lona uiga e mafai ona e fa'atupu vave fa'aupuga e ala i le filifilia o fa'aupuga fa'afetaui lautele le lelei. Ae e tatau ona e fa'aeteete pe a filifilia fa'aupuga fa'afetaui lautele le lelei. E te le manaʻo e pipii i se faʻasalalauga e leai ni faʻatau.
E mafai ona e fa'aogaina fa'aupuga leaga ile tulaga fa'asalalauga fa'asalalauga e puipui ai au fa'asalalauga mai fa'amatalaga lautele. O lenei auala, e mafai ona e poloka mai so'o se su'esu'ega e le fa'atatau i lau fa'asalalauga. O lenei ta'iala e sili ona aoga pe a e mana'o e fa'agata nisi fa'asalalauga fa'asalalauga. Ole upu fa'aletonu ole a otometi lava ona avea ma fa'aupuga leaga mo fa'asalalauga i le lumana'i. Tau lava ia mautinoa e siaki le upega tafaʻilagi a Google ma faʻalapotopotoga faʻasalalauga mo soʻo se faʻalavelave.
O lau malaga i le faʻaogaina o upu faʻaoga le lelei e amata i le sailia o upu autu e le taua mo lau pisinisi. A uma loa ona e iloa upu autu nei, e tatau ona e fa'aogaina le fa'ailoga o upu su'esu'e e su'e ai su'esu'ega loloto mo na upu autu. Toe iloilo i taimi uma lenei lipoti ina ia mautinoa o au faʻasalalauga e le o faʻaumatia lou taimi taua ma tupe i luga o upu le talafeagai. Manatua, e te le faia lava se fa'atauga pe afai e te le taula'i i tagata sa'o! Afai e te le faʻaogaina faʻamatalaga leaga ile Adwords, o le a e fa'ai'u i se fa'asalalauga fa'aleaga.
Afai o loʻo e mafaufau e uiga i le faʻatinoina o faʻasalalauga faʻasalalauga i lau faʻasalalauga AdWords, e te manaʻo e faʻatatau i vaega patino o tagata. O nei vaega o lo'o su'esu'e i luga ole laiga, ae e mafai ona e faaopoopo pe tuuese na vaega. Afai o loʻo e tulimataʻia faʻamatalaga faʻapitoa, e te manaʻo e filifili i latou ae e te leʻi amataina lau faʻasalalauga. O le fa'aogaina o le Google's Audience Manager o le a fesoasoani ia te oe e fuafua po'o fea vaega e fa'atatau i ai ma pe fia a latou fa'amatalaga e uiga ia te oe.
To find a suitable audience, you should first determine your website’s target location and language. If your target audience is located in the United States, then targeting them with the US language will be ineffective. I se isi faaupuga, if your website only has local customers, you should target people who are in your area. O lesi foi mea, if you’re a local plumber, you shouldn’t target people who live in the USA.
When targeting your audience with Adwords, you can use similar audiences or remarketing to reach people who share common interests and behaviors. I le male, you can create custom audiences by adding relevant keywords, URLs, and apps to your audience list. Ole auala lelei lea e fa'atatau i vaega fa'apitoa a le au maimoa. O lenei mea e mafai ai e oe ona oʻo atu i tagata ua uma ona faia se gaioiga faʻapitoa i lau 'upega tafaʻilagi. Mulimuli ane, o le ki i le faʻaogaina lelei o le au maimoa o le malamalama i le mea e mafai ai e se tagata faapitoa ona kiliki i lau faʻasalalauga.
O le laasaga muamua i le atinaʻeina o se faʻasalalauga manuia a Adwords o loʻo tulimataʻia lau au maimoa. Adwords’ e mafai ona fesoasoani le au maimoa fa'apitoa e fa'atatau i tagata na fa'aalia le fiafia i au oloa po'o au'aunaga. O lenei mea o le a faʻaleleia ai le faʻatinoga o lau faʻasalalauga, a'o fa'aitiitia lau fa'asalalauga fa'aalu i mata mata le fiafia. E mafai fo'i ona e fa'atatau i tagata na asiasi i lau 'upega tafa'ilagi po'o lau app. O le a fesoasoani lea ia te oe e taula'i lelei lau au maimoa ma fa'aleleia lau ta'iala tauofo.
