Tag: Google Adwords Agency

Su'esu'ega upu autu

Keyword research is an important part of any AdWords campaign. It will help you find keywords that people are searching for online and will ensure that your campaign is as targeted as possible. I le male, keyword research can help you set a realistic budget for your campaign. As the cost per click varies considerably from keyword to keyword and industry to industry, it is essential to do as much research as possible to ensure that your budget is well spent.

E amata, use a seed keyword, which is a short, popular keyword that describes your product or service. Faataitaiga, if your business specializes in chocolates, you might choose “chocolate”. Mai iina, expand the seed keyword list into a high level list of related keywords. Le Google Keyword Tool e mafai ona fesoasoani ia te oe e fa'atupu manatu mo lau lisi o fatu.

O le isi laasaga taua i suʻesuʻega upu autu o le fuafuaina lea o le faʻamoemoe o le tagata faʻaoga. Filifilia upu autu e faʻatatau i le faʻamoemoe e taua tele aua o upu autu e le taua e leai se aoga. Faataitaiga, o se tagata e saili “keke fa'aipoipoga” e ese lona fa'amoemoe nai lo se tasi e su'e “keke fa'aipoipoga lata ane ia te au”. O le mea mulimuli o se suʻesuʻega sili atu ona faʻamoemoeina, ma e sili atu ona iʻu i se faʻatau.

O le taimi lava e te faʻamoemoeina ai lau au maimoa, e mafai ona e amata su'esu'ega upu. E ui o loʻo i ai fua faʻaoga meafaigaluega suʻesuʻe e pei ole Google Adwords Keyword Tool, e taua tele le mafaufau i mea faigaluega su'esu'e upu fa'atau e pei o Ahrefs e iloa ai le taua o au upu autu. O nei meafaigaluega e tuʻuina atu foʻi ia te oe metotia e uiga i au upu autu.

E taua tele su'esu'ega upu pe afai e te mana'o e maua atili mai lau fa'asalalauga AdWords. E taua tele le iloa o ituaiga o upu autu e suʻe e tagata ma o fea e sili ona tauva. A maeʻa ona e faʻamaonia le ituaiga o upu autu, e mafai ona e taulaʻi lau faʻasalalauga ia i latou e maualuga le suʻesuʻega. E mafai fo'i ona e fa'aogaina le Google Keyword Planner tool e va'ai pe iai ni fa'aupuga fa'atatau.

Fa'agasologa o tauofoga

Pe a kiliki se tagata asiasi i lau faʻasalalauga, o le a totogi oe e fa'atatau i le tauofoga e te tu'uina mo lena fa'asalalauga fa'apitoa. O le tauofoga i luga o Google faʻasalalauga e tutusa ma le maketi faʻatau ona e faʻavae i luga o sapalai ma manaʻoga. E mafai e fa'asalalauga fa'apitoa ona fa'aoga fetuutuuna'iga tauofo e fa'asilisili ai a latou tauofoga ile taimi.

E su'e tauofo eseese, e mafai ona e faʻaaogaina le Draft & Fa'ailoga fa'ata'ita'iga ile Google Ads. Ole vaega lea ole a fa'atagaina oe e su'e ni aofa'iga tauofo eseese ma va'ai po'o fea e maua ai fa'ai'uga sili. Faataitaiga, pe afai o lo'o e fa'alauiloaina se fa'alauiloa faalauiloa, e mafai ona e fetuutuunai lau tauofo e 20% mo masini feaveai. Peitai, e tatau ona e fa'aeteete i le faia o suiga tetele i lau tauofoga se'ia lava au fa'amatalaga e fai ai suiga mana'omia. E mafai fo'i ona e fa'afaigofie le faiga o tauofoga e ala i le fa'afaigofieina o lau fa'atupe.

O le tauofo i luga o upu autu i Adwords e mafai ona fenumiai, aemaise lava mo i latou e fou i le faagasologa o faasalalauga. O le tele o tagata e i'u ina fa'aalu tupe tele mo ni nai suiga. Latou te talitonu sese e tatau ona latou faʻamoemoe mo le tulaga maualuga ile Google's SERPs. Peitai, o lo'o i ai ta'iala lelei tauofo e le gata ina fa'aititia ai au tupe fa'aalu, ae faʻateleina foi au liua ma faʻasalalauga faʻasalalauga.

Afai e leai sou poto masani ile tauofo ile Google Ads, e mafai ona e fa'afeso'ota'i se fa'apolofesa e fa'amautu le tau sa'o mo lau fa'asalalauga. O se auala lelei e amata ai o le mafaufau i au sini pisinisi ma le auala e te manaʻo e ausia ai. O nei sini o le a ta'ita'ia oe i au tauofoga. E tatau foi ona e mafaufau i le talafaasolopito o au upu autu.

E taua tele le tauofoga mo fa'asalalauga totogi manuia. Filifili upu autu e fetaui ma lau pisinisi. Ona, au'ili'ili ma fetu'una'i e tusa ai mo i'uga lelei. E le gata i lea, e tatau ona e mautinoa e mataʻituina pea lau faʻasalalauga ma fetuutuunai au upu autu pe a latou le mafai ona tuʻuina atu iʻuga manaʻomia. O Weslee Clyde ose fa'atautaiga fa'atautaiga i totonu ole New Breed. O lo'o fa'aosoina e le poto masani fa'atau.

E tele auala e fa'asilisili ai tauofo e te faia mo au fa'asalalauga ile Google. E mafai ona e filifili e taulaʻi ile tau ile kiliki, tulaga masani, liua, po o le faamau, pe mafai ona e fa'aogaina se tu'ufa'atasiga o nei fua fa'atatau. E manatu fo'i Google le Sikoa Lelei, fua fa'atatau o le kiliki, ma fa'asalalauga talafeagai. O le faʻateleina o lau togi lelei e mafai ona faʻaititia ai lau tau ile kiliki ma faʻateleina lou tulaga averesi.

Su'e taunu'uga

O le suʻeina o taunuʻuga a le Adwords pay-per-click campaigns e mafai ona faigata. E ui e faigofie ona fuaina se suiga mai se upega tafaʻilagi, e le faigofie ona siaki se gaioiga tuusao. Faataitaiga, o nisi tagata fa'atau atonu e fiafia i se tautua ae sili atu e talanoa i se tagata moni i luga o le telefoni. O le siakiina o se telefoni e matua ese lava nai lo le siakiina o le liua o le upega tafaʻilagi, ae e mafai.

E siaki suiga mo faʻasalalauga e le o fefaʻatauaʻiga, e mafai ona e setiina se tau liua e atagia ai le tupe maua mulimuli. O lenei tau e mafai ona seti i le suiga o le suʻega i AdWords. Ina ia faʻaaogaina lenei vaega, e tatau ona e fa'asa'o se snippet of code i le AdWords account. E mana'omia lou fa'aopoopoina o se fesuiaiga mai lau faiga fa'atau fa'atau.

O le taimi lava e te ulufale uma ai faʻamatalaga talafeagai, e mafai ona e suʻeina iʻuga o faʻasalalauga a AdWords. E mafai fo'i ona e va'ai i le aofa'i o fa'aliliuga i galuega fa'aliliu uma. E le gata i lea, e mafai ona e vaʻai i le faʻataʻitaʻiga faʻataʻitaʻiga mo suiga taʻitasi. Afai e te manaʻo e maua se malamalamaga sili atu po o fea upu autu ma faʻasalalauga faʻasalalauga e maua ai iʻuga sili ona lelei, e mafai ona e setiina se fa'ata'ita'iga fa'ata'ita'iga ma fa'aoga lenei fa'amatalaga su'esu'e i fa'asalalauga i le lumana'i.

E mafai fo'i ona tu'ufa'atasia au tala AdWords ma Google Analytics. E leai se totogi o au'ili'iliga ma maua ai le tele o vaega fa'aopoopo. E mafai ona e aʻoaʻo atili pe faʻafefea ona faʻafesoʻotaʻi nei polokalame e lua ile Google's Combined Power of AdWords ma Analytics webinar. O se webinar tuai, ae e aoga pea mo le malamalama i le va o le lua.

O le isi auala e siaki ai taunuʻuga o faʻasalalauga a Adwords o le suʻeina lea o faʻasalalauga. O fa'aputuga ia o fa'asalalauga fa'atasi ma fa'aupuga tutusa. O nei fa'asalalauga e mafai ona faia mo 'oloa po'o 'au'aunaga eseese. O nei vaega e mafai ona fa'ailogaina ma fa'avasegaina. Ose mea aoga tele lea ile su'eina o taunu'uga.

Sikoa lelei

Ole Sikoa Tulaga o au fa'asalalauga Adwords ole fua fa'atatau ole talafeagai ile va o lau fa'asalalauga ma su'esu'ega a le tagata fa'aoga.. E fuafua i le tele o mea, e aofia ai faʻasalalauga talafeagai ma le poto masani a le tagata faʻaoga i lau itulau tulaueleele. O lau Sikoa Tulaga o le a ese mo upu autu eseese, fa'asalalauga fa'asalalauga, ma fa'asalalauga. O le maualalo o togi lelei e mafai ona i'u ai i le fa'amaumau fa'atatau o tupe ma fa'aletonu le fa'atinoga o fa'asalalauga.

Click-through rate e faasino i le numera o tagata e kiliki i lau faʻasalalauga, ma ose metric autu mo le fuafuaina o le aoga o lau faʻasalalauga. Afai e le o kiliki e tagata lau faʻasalalauga, o le a e fa'ai'u i se sikoa maualalo maualalo. Afai e maualuga lau kiliki i luga, o le a fa'aalia maualuga lau fa'asalalauga i fa'ai'uga o su'esu'ega ma o le a maualalo lau tau-pe-kiliki.

Ia fa'ateleina lau togi lelei, ia mautinoa o au faʻasalalauga e fetaui ma mea o loʻo i totonu o lau 'upega tafaʻilagi. E mafai ona e faia lea e ala i le filifili Broad match, Fuaitau fetaui, po'o fa'asalalauga fa'asalalauga ta'itasi. Afai o loʻo e taumafai e faʻafesoʻotaʻi tagata o loʻo suʻeina se oloa poʻo se tautua, e tatau ona e fa'aoga Broad match, aua o le auala sili lea ona talafeagai e o'o atu ai ia i latou. Fuaiupu fetaui o le filifiliga pito sili lea ona talafeagai mo tagata e sili atu le lautele i la latou sailiga, ae e le mafai ona faʻamaonia uiga faʻapitoa o lau oloa.

Afai e le fetaui au faʻasalalauga ma le faʻamoemoe o le tagata suʻesuʻe, e le fa'aalia i le fa'atautu'i. E ala i le fa'ateleina o lau Sikoa Tulaga, e mafai ona e fa'atauva'a i tagata tauva o lo'o totogiina le tala maualuga mo avanoa fa'asalalauga. Ole Sikoa maualuga e mafai ona fesoasoani i tagata fa'asalalau e fa'atapula'aina paketi e tauva ai ma tagata maualuluga.

E le gata i le tulimata'i o au upu autu, e tatau foi ona e gauai atu i au itulau tulaueleele. O se Sikoa Tulaga lelei e fa'aleleia atili ai au fa'asalalauga’ faatinoga i le aluga o taimi. O le maualuga o lau Sikoa Tulaga, o le maualalo o lau tau-pe-kiliki o le ai ai. E mafua ona e tatau ona fetaui lau itulau tulaueleele i le faavasegaina o upu autu. Ose Sikoa Tulaga lelei o le a mautinoa ai le maualuga o au fa'asalalauga i fa'ai'uga o su'esu'ega fa'aola ma fa'aititia ai lau tau-pe-kiliki. O lea e taua ai le mataʻituina o le Sikoa Tulaga o au faʻasalalauga ma faʻaleleia i latou i taimi uma e te mafaia.

E mafai ona faʻaleleia lau togi lelei e ala i le faʻaleleia o le talafeagai o au upu autu. E amanaʻia foʻi le poto masani o lau itulau tulaueleele. O le maualalo o le CTR o lona uiga e leai se aoga o lau fa'asalalauga. O le maualuga o le CTR e fa'ateleina ai lau togi lelei, a o le maualalo e fa'amaulalo.

upu autu

Ina ia fa'ateleina le numera o kiliki e maua e lau fa'asalalauga fa'asalalauga, e mafai ona e taumafai ituaiga eseese o upu autu i AdWords. O le tasi filifiliga e ta'ua o upu fetaui tonu, lea e fa'amautinoa o le a fa'aalia lau fa'asalalauga pe a fa'aogaina e tagata su'esu'e le fuaitau tutusa i le fa'asologa lava e tasi. O le fa'aogaina o se upu fa'atusa tonu o le a fa'aitiitia ai le fa'aalu tele o lau PPC, ae o le a atili faigata ai ona va'ai au fa'asalalauga.

E taua le filifilia o upu autu e fetaui ma lau pisinisi ma mea e aofia ai. O lenei mea o le a faʻateleina ai ou avanoa e liua ai ma tuʻuina atu tupe sili atu i lau taga. Faataitaiga, pe afai o oe ose faleoloa fa'aopoopo fa'alesoifua maloloina, e tatau ona e mafaufau i upu autu e faatatau i vitamini, mea faaopoopo, laau afu, ma isi fofo masani. E le o mea uma e talafeagai mo lau faʻasalalauga, ia mautinoa e mafaufau pe o le a le ituaiga tagata faʻatau o loʻo sailia i lau niche.

Pe a filifilia upu autu mo AdWords, mafaufau i le faamoemoe o lau au maimoa. Manatua o faʻamatalaga sili ona talafeagai o mea ia o le a tosina mai ai tagata faʻaoga o loʻo vaʻavaʻai malosi mo se fofo i latou faʻafitauli. O se tagata o lo'o su'esu'e i luga ole laiga po'o su'e a'oa'oga, faataitaiga, o le a le sailia se oloa poʻo se tautua. O le fa'aogaina o fa'aupuga sa'o e mafai ona fai pe talepe ai lau fa'asalalauga.

E mafai fo'i ona e fa'aogaina le fetuutuuna'iga fa'atusa lautele e fa'atatau i tagata o lo'o su'e se oloa po'o se tautua fa'apitoa. Faataitaiga, e mafai e se kamupani su'etusi fa'atauta'i fa'akomepiuta ona fa'avasega mo le fa'aupuga fa'atusa lautele “maketiina numera.” Ole mea lea e fa'amautinoa ai e fa'aalia a latou fa'asalalauga i tagata fa'atau o lo'o su'e le taimi tonu.

Tauofoga

E mafai ona e fa'atau i au fa'asalalauga i le tele o auala. E mafai ona e fa'aogaina le tau-pa-kiliki po'o le tau-fa'atau-fa'atau. I tau-pe-kiliki tauofoga, e te totogi na'o pe a kiliki e se tasi i lau fa'asalalauga. E ese le tauofoga ole tau ile mauaina. Google Adwords faʻaaogaina se faiga faʻatautuʻi e fuafua ai le tele e tatau ona e faʻatau i luga o faʻasalalauga taʻitasi. O le aofaʻi e te faʻatauina i luga o se upu autu o le a faʻalagolago i le lelei o le liua ma pe fia tagata asiasi e kiliki i luga.

O le tauofoga ile Adwords e mafai ona faigata. O le auala sili ona taatele e tauofo ai o le Cost-Per-Click. O lenei metotia e sili ona lelei mo le aveina o felauaiga faʻatatau. Peitai, e le aoga pe afai o loʻo e taumafai e tosina mai le tele o voluma o feoaiga i aso uma. E sili atu le aoga o tauofoga a le CPC pe a faʻaalia lau faʻasalalauga i luga o nofoaga ma mea e talafeagai.

O le isi auala e fa'atuputeleina ai lau tauofo o le tweak upu autu. E tatau ona e taumafai e filifili upu autu e fetaui ma lau pisinisi ma oloa poʻo auʻaunaga o loʻo e ofoina atu. Ona e manaʻomia lea e mataʻituina pea le faʻatinoga o lau faʻasalalauga. E tatau ona e faia suiga i ai pe a manaʻomia mo le maualuga ROI. Ona, e mafai ona e taumafai e fetuunai au tauofo e tusa ai ma au fa'ai'uga o iai nei.

Ia nofouta i taumafaiga faʻasalalauga a lau tauvaga. Afai o loʻo faʻaogaina e au tagata tauva le igoa faʻailoga i a latou faʻasalalauga, e mafai ona fai sau faaseā ile Google. I le isi itu, e mafai ona e taumafai e galue le igoa igoa i lau kopi faʻasalalauga masani. Faataitaiga, pe afai o loʻo e tauva ma se taʻitaʻi manatu SEO lauiloa, e tatau ona e taumafai e tauofo i lena vaitaimi. A'o tauofo i au tauva’ tu'utu'uga e mafai ona maua atili ai ni kiliki, e mafai ona i ai se aafiaga le lelei i le igoa o lau ituaiga.

Sikoa lelei

O le togi lelei o se itu taua tele o Adwords ma e aʻafia ai le faʻatulagaina o faʻasalalauga ma le tau ile kiliki. Peitai, e faigata ona optimize mo lea mea, aua e tele mea e le mafai ona pulea e le pule o teugatupe. Faataitaiga, e mana'omia le fa'atonutonuina o le itulau e tula'i mai e le mamanu, atinae ma IT team, ma e tele isi vaega e saofagā i se togi lelei.

Ina ia faʻaleleia lau togi lelei, ia mautinoa au upu autu, fa'asalalauga ma itulau tulaueleele e talafeagai uma. E tusa lava pe maualalo le faatinoga o lau upu, e manaʻomia le faʻatonuina i se itulau o le a tosina mai ai tagata faʻatau manaʻomia. A leai, o le a fa'ai'u e te totogiina atili mo avanoa fa'asalalauga ile Google nai lo le tau.

Ole fua ole kiliki e a'afia ai foi lau togi lelei ole AdWords. O le maualuga o le kiliki i luga o lona uiga o lau faʻasalalauga e talafeagai ma aoga i le tagata na kiliki i luga. I le male, o le fa'aleleia o le Sikoa Tulaga e mafai ona fa'atuputeleina le fa'avasegaina o lau fa'asalalauga. Afai o au faʻasalalauga e talafeagai ma faʻafeiloaʻi i le au faʻamoemoe, o le a fa'aalia maualuga i latou i'uga.

O le isi mea taua e a'afia ai lau sikoa QA o le auala e tali atu ai le tagata asiasi pe a tulaueleele i luga o le upega tafaʻilagi. Afai o se tagata asiasi e iai se aafiaga le lelei pe a uma ona tulaʻi i luga o le upega tafaʻilagi, e tau le liliu mai. Afai e leaga tele le aafiaga, o le a latou tuua le saite, ma o le a fa'aititia ai lau sikoa QA.

Toe faʻamatalaga

Remarketing o se meafaigaluega malosi e faʻateleina ai le suiga o lau 'upega tafaʻilagi ma faʻaoga atili au faʻasalalauga i lau au maimoa. O le metotia e mafai ona faʻatatau i se faʻasalalauga faʻapitoa e faʻavae i luga o faʻasologa eseese. O lesi foi mea, e mafai ona e filifili e fa'atatau i tagata e fa'atatau i a latou su'esu'ega muamua po'o le gagana. E mafai fo'i ona fai se lisi e fa'atatau i a latou tupe maua ma a'oa'oga. E mafai ona fa'atuputeleina lou fua faatatau o le liua ma fa'aleleia lou ROI e ala i le fa'amanatu i lau au maimoa au oloa ma au'aunaga.

Ina ia mafai ona faʻatinoina le toe maketiina ma faʻasalalauga AdWords, e tatau ona e iloa ni nai mea e uiga i le faʻasologa o faʻasalalauga. E tatau ona e mautinoa e fetaui lau 'upega tafaʻilagi ma le faʻailoga toe maketiina. Ona mafai lea ona e fa'aogaina le +Lisi o Fa'atauga i le vaega o le Faletusi Fa'asoa o lau fa'amatalaga AdWords e fai ai le tele o fa'asalalauga fa'atauva'a.. A uma ona e setiina le lisi, e tatau ona e ta'u atu ia AdWords mea fa'amatalaga e fa'aoga mo au fa'asalalauga.

Remarketing ma AdWords e mafai ai ona e tu'uina atu fa'asalalauga fa'atatau i tagata asiasi na asiasi muamua i lau 'upega tafa'ilagi. E ala i le toe faʻatulagaina o nei tagata asiasi ua mavae, e mafai ona e faʻamalosia i latou e toe foʻi mai i lau 'upega tafaʻilagi ma fai se gaioiga i au ofo. O le faaiuga, o nei tagata e sili atu ona avea ma taʻitaʻi poʻo faʻatau.

Tau

O le tau o Adwords o loʻo alu ese mai le puleaina mo le tele o upu autu. E lei leaga tele i nai tausaga ua mavae, ae o lea ua tele pisinisi ua tauofo i nei faasalalauga, ua matua taugata lava le tau. E mafai nei ona tau e tusa ma le EUR5 i le kiliki mo se pisinisi fou e maua ai o latou igoa i fafo.

E tele mea e tatau ona mafaufau i ai i le fuafuaina o le tau o AdWords, e aofia ai le lautele o le tauvaga, fia fa'asalalauga e te mana'omia, ma le tele o le fesoasoani e te manaʻomia. Faalaua'itele, e ui lava, ose AdWords campaign e mafai ona tau i soo se mea mai $9,000 ia $10,000 masina pe sili atu.

Ole tau atoa ole Adwords ole aofaiga ole tau ile kiliki (CPC) ma le tau i le afe fa'ailoga (CPM) faaalu. E le o aofia ai le tau o isi tau, pei o kiliki i luga o lau upega tafaʻilagi. O le i ai o se tala fa'atatau o aso ta'itasi ma le fa'atulagaina o tauofoga ile fa'aupuga po'o le fa'asalalauga fa'alapotopotoga e mafai ona fesoasoani ia te oe e pulea tau. E tatau foi ona e vaʻavaʻai i le tulaga masani o lau faʻasalalauga pe a faʻatusatusa i isi faʻasalalauga. E mafai ona aoga lenei mea mo le malamalama i le toe maua mai o au tupe teufaafaigaluega.

E ui o le CPC e le o se faʻailoga sili o lau faʻaaliga faʻaalia ile Google, o le fa'avae lea mo le malamalama i au tau fa'asalalauga lautele. Ole maualuga ole CPC o lona uiga ole tau maualuga ile kiliki, ae e le fa'amaonia ai se numera maualuga atu o tagata fa'atau totogi. Peitai, e fa'amautinoa ai le fa'ateleina o feoaiga i lau 'upega tafa'ilagi.

Fa'aupuga fa'alelei

O se tasi o laasaga muamua i le faʻalauiloaina o faʻasalalauga o le malamalama i lau au maimoa. O le fatuina o se tagata au maimoa e mafai ona fesoasoani ia te oe e malamalama ai i mea o loʻo sailia e ou faʻamoemoega. E fesoasoani foi ia te oe e filifili upu autu ma anotusi e faavae i luga o latou fiafiaga ma itu tiga. O le taimi lava e te maua ai se ata manino po'o ai lau au fa'atatau i ai, e mafai ona e faʻaleleia lau faʻamoemoe e tosina mai ai tagata faʻatau saʻo.

E tatau foi ona e iloa lau tauvaga upu autu. O le fa'atauva'a o lau 'upega tafa'ilagi, o le tele foi lea o le tupe e alu ai. O le mafua'aga lea e lelei ai le faia o ni nai fa'aliliuga eseese o le upu autu lava e tasi. Faataitaiga, atonu e te manaʻo e fai se faʻasalalauga e faʻavae i luga o upu autu e fesoʻotaʻi ma lau oloa, ae le soona faatauva. Mo lenei, e mafai ona e fa'aogaina le 'upega tafa'ilagi fuafuaga e sau ai ma se lisi o fuaitau e mafai ona e taula'i.

Muamua 30 aso o se faʻasalalauga PPC e taua tele. I lenei taimi, e taua le fa'amalieina mo le tulaga lelei ma le fa'avasegaina o fa'asalalauga. E tatau fo'i ona e fa'asilisili mo le kopi fa'asalalauga ma le itulau fa'asaga. Mulimuli ane, e tatau ona e fa'amoemoe e fa'ateleina tupe maua mai au fa'asalalauga. E ala ile fa'atuina o KPI, e mafai ona e pulea lelei au faʻasalalauga ma maua ai faʻaiuga sili.

Faʻaaogaina le 'Faʻataʻitaʻiga’ fa'ailoga ile Google Ads, e mafai ona e faia suiga fa'asalalauga i se taimi pu'upu'u. Mo fa'asalalauga fa'asalalauga ta'itasi, e mafai ona e fa'ailogaina ma toe iloilo i'uga. Mulimuli, e le tatau ona e taofia le fa'amalieina o lau fa'asalalauga AdWords. Fa'aauau pea su'ega ma taumafai i manatu fou. E mafai fo'i ona e vaevae lau Ad Groups i ni kopi fa'asalalauga eseese ma itulau tulaueleele. Ia mautinoa e te fa'aogaina se fa'afefiloi o ituaiga fa'atusa, itulau tulaueleele, ma fa'asalalauga tusitusiga e maua ai fa'ai'uga sili.

O le AdWords o se auaunaga e saunia e Google e mafai ai e pisinisi ona faʻasalalau a latou oloa poʻo auaunaga. E mafai ai ona e o'o atu i tagata fa'atau i la'asaga uma o le malaga a tagata fa'atau, ma fa'atagaina oe e siaki le fa'atinoga o au fa'asalalauga. O le 'au'aunaga e sili ona fa'aoga-tagata ma ofoina atu le tele o filifiliga e fa'avasega ai au fa'asalalauga.

Google AdWords ole auaunaga fa'asalalauga a Google

AdWords o se au'aunaga fa'asalalauga afi su'esu'e lea e mafai ai e pisinisi ona totogi se tau fa'atulagaina e tu'u ai fa'asalalauga i luga o upega tafa'ilagi a Google.. O lo'o fa'aalia fa'asalalauga i luga ole itulau uepi, i le tulaga o tusitusiga po o ata, e fa'ata'ita'i i le va'aiga ma lagona o le fa'ai'uga masani o su'esu'ega. O faʻasalalauga e tuʻuina i luga o upega tafaʻilagi talafeagai i totonu ole upega tafaʻilagi a Google. Ina ia faʻateleina le vaʻaia o faʻasalalauga, e mafai e le au fa'asalalauga ona filifili filifiliga e fa'atatau i nofoaga i totonu o la latou vaega fa'atonutonu.

O le auaunaga e galue ma se faiga tauofo, fa'atagaina tagata fa'asalalau e filifili a latou tau maualuga, lea e eseese e fuafua i le tele o kiliki e maua e le faʻasalalauga. E mafai e tagata fa'asalalauga ona filifili se tasi o ituaiga tauofo e tolu: tau-pe-kiliki, o le aofaiga lea e totogi i le kiliki, tau i le afe, ma le tau-fa'atasi, o le tau lea e totogi pe a liliu se tagata faʻaoga.

Google AdWords e leai se feeseeseaiga. Ia Aperila 2002, na faaulu se tagi mo le solia o le pateni faasaga ia Google i luga o le auaunaga. I totonu 2004, na ausia e kamupani e lua se faʻamautu ma Google na tuʻuina atu 2.7 miliona sea o sea masani i Yahoo! i le taui mo se laisene tumau i lalo o le pateni.

AdWords fa'atagaina pisinisi e fa'atatau a latou fa'asalalauga i tagata fa'amoemoe e fa'atatau i lo latou nofoaga, tausaga, ma upu autu. I le male, e mafai e tagata fa'asalalau ona filifili le taimi o le aso ma le nofoaga o le fa'asalalauga. Faataitaiga, tele pisinisi fai fa'asalalauga Aso Gafua i le Aso Faraile i le va 8 AM ma 5 PM, a o isi e fa'asalalau fa'asalalauga na'o fa'ai'uga o vaiaso.

Ole aoga sili ona taua ole AdWords ole mafai lea ona fa'asaoina pisinisi i se aofaiga tele o tupe. E na'o le 'au'aunaga e fa'atauina tagata fa'asalalau pe a kiliki e se tagata fa'aoga a latou fa'asalalauga, o lona uiga e mafai ona latou vaʻaia a latou faʻasalalauga i luga o le tele o upega tafaʻilagi e aunoa ma le faʻaaluina o se tupe. E lē gata i lea, e mafai e pisinisi ona siaki a latou fa'asalalauga e ala i le mata'ituina po'o fea fa'asalalauga e kiliki ma o ai.

Le Google AdWords auaunaga ose totogi fa'asalalauga auaunaga na saunia e Google. E mafai e pisinisi ona faʻaogaina e faʻateleina ai faʻatau e ala i le tuʻuina o faʻasalalauga i luga o Google ma ana upega tafaʻilagi fesoʻotaʻi, faʻapea foʻi ma polokalama feaveaʻi ma vitio. Digital Logic e tuʻuina atu auaunaga mo le pulega a Adwords, ma fa'apitoa i le mauaina o mea sili mai a latou paketi fa'asalalauga.

Google AdWords e fesoasoani foi i pisinisi e tauva i se tulaga maualuga taʻaloga, fa'afaigofie ai ona tauva pisinisi laiti ma kamupani tetele. O le 'au'aunaga e fesoasoani i kamupani e ausia atili fa'alava, ae o pisinisi laiti e mafai ona taulaʻi i maketi faʻapitoa. Google Ads e fa'atagaina ai fo'i le au fa'asalalauga e fa'ateleina a latou Fa'asalalauga Fa'asalalauga ma le Tulaga Fa'apitoa. O mea taua ia e lua e fai ai se fa'asalalauga manuia. Ole maualuga ole Ad Ranks ma Ad Quality score e mafai ai e pisinisi laiti ona ausia tulaga maualuga ma tumau ai le tauvaga.

AdWords e galue i se faiga fa'atautu'i, ma o taimi uma e faia ai e se tagata fa'aoga se sailiga, Google tauofo i fa'asalalauga sili ona talafeagai. E fesoasoani lea i le au fa'asalalauga e maualuga Sikoa Tulaga fa'aititia a latou tau ile kiliki, lea e siitia ai le ROI. O nei faʻasalalauga e faʻaalia foi i tulaga sili atu ile SERP, e maua ai le tele o kiliki ma suiga.

E mafai ai e pisinisi ona oʻo atu i tagata faʻatau i laasaga uma o le malaga a tagata faʻatau

E tele auala i le mauaina ma le faatumauina o tagata faatau, ma Adwords e mafai ona fesoasoani i pisinisi e oʻo atu i nei tagata faʻatau i vaega uma o la latou faigamalaga. E le o auala uma e tau atu i le taunuuga e tasi, ae afai e fa'aogaina e pisinisi le tele o mea fa'afeso'ota'i ile malaga a tagata fa'atau, o le a latou fa'ateleina le avanoa e fa'aliliu ai ta'ita'i i tagata fa'atau totogi.

E mafai ai e pisinisi ona siaki le faatinoga oa latou faʻasalalauga

AdWords o se faʻasalalauga faʻasalalauga e mafai ai e pisinisi ona fatuina ma siaki a latou faʻasalalauga. E mafai ona latou siakia le aoga oa latou faʻasalalauga e ala i le siakiina o numera o kiliki latou te mauaina, ma le numera o tagata asiasi i la latou upega tafaʻilagi. E mafai fo'i e pisinisi ona va'ava'ai pe fa'apefea ona latou fa'atinoina i tulaga o le fa'alauiloaina o fa'ailoga, tupulaga ta'ita'i, ma liua. E fesoasoani lea i pisinisi e fa'amalieina a latou fa'asalalauga e fa'atupu ai taunu'uga mana'omia.

E mafai fo'i ona va'aia e pisinisi lo latou toe maua mai i tupe teufaafaigaluega, fa'atusatusa fa'ai'uga ma tupe maua mai isi auala. Afai o le toe faafoi e maualalo ifo nai lo le mea na faʻamoemoeina, atonu o lona uiga e manaʻomia e le tala le faʻaleleia atili pe o faʻasalalauga i le nofoaga sese. Afai latou te maua se tupe maua maualuga atu, atonu ose fa'ailoga lelei le fa'aauauina o tupe fa'afaigaluega i le auala. O le isi auala e iloa ai le aoga o se faʻasalalauga o le faʻatusatusaina lea ma le tau-per-conversion. O lenei metric e taʻu atu ia te oe le tele o tupe o loʻo faʻaalu e se pisinisi i luga o se faʻasalalauga faʻapitoa ma pe faʻafia ona liua.

E ofoina atu foi e AdWords se API malosi e mafai ai e pisinisi ona siaki le faatinoga oa latou vaega faʻasalalauga ma faʻasalalauga. E mafai e fa'amaumauga fa'aautometi ona siaki ma fua le fa'atinoga o fa'asalalauga e fa'aaoga ai le API. E mafai fo'i e pisinisi ona fua le fa'atinoga o fa'asalalauga ta'ito'atasi e ala i le su'eina o a latou fa'asalalauga fa'atasi ma fa'amaumauga fa'aautomatika. O le Google AdWords API e mafai ai e le au fa'asalalauga ona fa'alautele a latou lipoti ma fa'amalieina a latou fa'asalalauga. O nei meafaigaluega e faʻaitiitia ai le taimi-i-maketi o latou faʻasalalauga faʻasalalauga.

Fa'atasi ai ma le poto sa'o ma fuafuaga, Google AdWords e mafai ona avea ma se vaega aoga o lau fefa'ataua'iga fa'atau. Google e tu'uina atu mea faigaluega fua e fesoasoani ia te oe e pulea lau fa'asalalauga. Afai ei ai ni au fesili, o lo'o iai fo'i fono e fesili ai. E taua foi le iloa o au sini, aisea ua e fa'aogaina ai le AdWords, ma pe faapefea ona fua lou manuia.

Upu-si'u umi

If you want to drive more traffic to your site, o se manatu lelei le faʻatatauina o upusiʻi umi-tail nai lo upu lautele lautele. O nei tu'utu'uga e maualalo le fa'atauva'a ma le maualuga o le fa'aliliuga. E sili atu fo'i ona fa'atupu fa'atauga, ona o tagata e sili atu ona faʻatau pe a latou suʻeina ni faʻamatalaga patino.

O upusi'i umi-tail e masani lava ona maualalo le su'esu'ega ma e sili atu niche i le natura nai lo upu ta'uta'ua. E mafai ona e mauaina se lisi umi-tail keyword lisi i totonu o le lima minute e faʻaaoga ai se meafaigaluega e pei o KwFinder. O lenei meafaigaluega e leai se totogi o le a faʻaali atu ia te oe po o fea upu autu e aoga ma maualalo le suʻega. I le male, e mafai e lenei meafaigaluega ona fesoasoani ia te oe e filifili upu autu ma se faigata seo maualalo.

O le isi auala mo le suʻeina o faʻaupuga umi-tail o le faʻaaogaina o meafaigaluega suʻesuʻe upu. E ui o le meafaigaluega autu sili ona lauiloa ole Google's Keyword Planner, isi metotia o suʻesuʻega autu e aofia ai le faitauina o mea i luga o upega tafaʻilagi e fesoʻotaʻi ma lau niche ma le oloa. O nei meafaigaluega e mafai foi ona tuʻuina atu ia te oe faʻamatalaga i lau tauvaga. E mafai foʻi ona e vaʻavaʻai i mea o loʻo i luga o isi 'upega tafaʻilagi e maua ai manatu mo au lava siʻusiʻu umi keywords.

O le fa'aogaina o fa'amatalaga i luga o fa'aupuga si'usi'u umi e mafai fo'i ona fesoasoani ia te oe e fa'avasega kopi fa'asalalauga. E ui atonu e fa'aosoosoina le tusia o se fa'asalalauga mo so'o se upusi'i umi-tail, o mea sili ona talafeagai o le a maua ai le maualuga o fua faatatau o le liua. E sili le faia o faʻasalalauga eseese mo au faʻaupuga umi-tail. This will help you compare data and avoid duplication.

Another way to test the effectiveness of long-tail keywords is to monitor the performance of your campaigns. Using Google Analytics, you can see which keywords are getting the most clicks and which ones are not. O lenei auala, you can adjust your bids based on the performance of your campaigns.

Keywords with moderate search volumes

Keywords with high search volumes can be expensive to bid for. Afai e utiuti lau paketi, you should focus on keywords with moderate search volumes. These are the keywords that are likely to be relevant to your target audience. Keywords with moderate search volumes are often less competitive and can be used in releases. To find these keywords, you can use Google’s keyword tool.

Keywords with high search volumes will have high competition. O lona uiga e le mafai ona e maua lau 'upega tafaʻilagi ile itulau muamua ole Google. E lē gata i lea, 'upega tafaʻilagi e maualalo le pule o le a le mafai ona faʻavasega lelei ile itulau muamua. Manatua lena mea 95% o tagata su'esu'e e le'i va'aia le itulau muamua o Google. O lea, e mana'omia le su'eina o se upu fa'atauva'a fa'atauva'a ma feololo le tele o su'esu'ega. O le tala fiafia o loʻo i ai le tele o faʻamatalaga faʻatasi ma voluma suʻesuʻe feololo e mafai ona e faʻaogaina e faatosina ai feoaiga.

Suia lautele fetauiga vs. fetaui lautele

Modified broad match is an effective option if you want to improve the relevancy and quality of your ad traffic. O lenei metotia e mafai ai ona e faʻateʻaina faʻaupuga leaga, upu tutusa, ma su'esu'ega maualuga mai lau fa'asalalauga fa'asalalauga. E fesoasoani fo'i ia te oe e fa'aleleia lau Sikoa Tulaga ma le Fa'asalalauga Fa'asalalauga.

Peitai, pe a o'o i upu fa'afetaui, fa'afetauiga lautele fa'atusa e le'o sili atu i taimi uma nai lo fa'atusa lautele. Google o loʻo fuafua e goto le la suiga lautele taʻaloga ia Iulai 2021, ma o le a sui i fuaitau tutusa. O lenei suiga e faʻamoemoe e faʻasaoina ai le au faʻasalalauga i le tele o taimi, ae o le a manaʻomia ai le toe faʻaleleia oa latou faʻasalalauga. Seia faia le suiga, e taua le mata'ituina o au fua fa'atinoga. I le taimi nei, atonu e te manaʻo e mafaufau e taulaʻi atu i au upu autu e sili atu ona talafeagai.

Faiga fa'atusa lautele e sili atu ona fetu'utu'una'i nai lo fa'atusatusaga lautele. E maua ai e le au fa'asalalauga le tele o le pule i luga oa latou fa'asalalauga, ma fesoasoani ia i latou e tulituliloa maketi faapitoa. O lenei metotia e mafai ona aoga i faʻasalalauga faʻatau, aua o le a mafai ai ona fa'aalia atili au fa'asalalauga pe a su'e e se tasi lau oloa. Fa'atusatusa i fa'atusatusaga lautele, fetu'una'iga lautele fa'atusatusaga e sili atu ona talafeagai ma o le a fa'atuputeleina ai lau kiliki-i fua fua faatatau.

Suia fa'atusa lautele ose ituaiga fa'asalalauga fou lea e maua ai e le au fa'asalalauga le tele o le pule ile latou su'esu'ega. E taitutusa ma Fuaiupu Faafetaui, se'i vagana ai e fa'ataga ai le au fa'asalalauga e fa'aoga fa'amatalaga fa'apitoa e aunoa ma le fa'atapula'aina o latou o'o atu. I le male, o le a le fa'aalia fa'asalalauga fa'atusa ma su'esu'ega fa'atatau.

Suia fa'atusa lautele e mafai ai e oe ona fa'atatau i tagata fa'atau e fa'atatau i fa'amatalaga su'esu'e, a'o feso'ota'iga lautele e sili atu ona lautele. I le male, fa'apena fa'atusa lautele e fa'ataga ai oe e fa'atapula'aina le lisi o fa'aupuga leaga. Ole a fa'aopoopo pea upu fa'atusa lautele ile lau fa'asalalauga, a'o fetu'una'iga fa'atusa lautele e mafai ai ona e filifili po'o fea 'upu e fa'atatau i ai.

upu fa'aletonu

Adding negative keywords to your AdWords campaigns is an effective way to limit unwanted traffic and keep your site free of irrelevant keywords. E mafai ona fa'aopoopo upu fa'aletonu i le fa'asalalauga atoa po'o fa'asalalauga fa'apitoa. Tau lava ia mautinoa e faʻaopoopo i latou i le tulaga saʻo, a leai e mafai ona latou fa'aleaga au fa'asalalauga. E fa'aopoopo upu fa'aletonu e pei o fetaui tonu, ia mautinoa e faʻaopoopo i latou i le tulaga saʻo.

E tele auala 'ese'ese e su'e ai 'upu leaga, ae o se tasi o auala pito sili ona faigofie e maua ai o le faʻaaogaina lea o Google lava ia. Taumafai e su'e lau oloa po'o au'aunaga ile Google ma matau so'o se fa'asalalauga e le feso'ota'i po'o so'oga e o'o mai. A uma loa ona e iloa upu autu nei, fa'aopoopo i latou i lau lisi upu fa'aletonu i AdWords. O le isi auala sili e suʻe ai faʻamatalaga le lelei o le faʻaogaina lea o Google's Search Console e faʻavasega au faʻasalalauga totogi.

O upu fa'aletonu e mafai ona avea ma so'o se mea e le feso'ota'i ma au oloa po'o au'aunaga. Faataitaiga, se kamupani fa'atau atu widget lanu meamata atonu e mana'o e le aofia ai su'esu'ega mo isi lanu uma. O lenei auala, na'o na fa'asalalauga o le a fa'aalia mo widget lanu meamata. E mafai ona e fa'aogaina fa'aupuga le lelei e fa'atele ai fua fa'aliliuga ma fa'aitiitia lau tau ile liliu.

E mafai ona fa'aopoopo upu fa'aletonu i se fa'asalalauga fa'asalalauga i le fa'asalalauga ma le fa'alapotopotoga fa'asalalauga. O lenei auala, e mafai ona e mautinoa e le o faʻaalia au faʻasalalauga i na tagata e le fiafia i au oloa ma auʻaunaga. E le gata i lea, e mafai ona e fa'aogaina upu fa'aletonu e fesoasoani ia te oe e iloa ai po'o fea fa'asalalauga e le o fa'atinoina e pei ona e mana'o ai.

E mafai ona e fa'aogaina fa'aupuga le lelei e poloka ai fa'amatalaga su'esu'e fa'apitoa i se fa'asalalauga. Faataitaiga, pe afai e iai sau faleoloa seevae, e tatau ona e fa'aopoopoina fa'aupuga le lelei i le tulaga fa'aupuga ina ia le fa'aalia nei fa'asalalauga i tagata o lo'o su'e seevae e le feso'ota'i ma seevae.. Ole upu fa'aleaga e te fa'aopoopoina ile fa'aupuga fa'apolopolo o le a avea ma fa'aupuga le lelei ile fa'asalalauga i le lumana'i.

Seti tauofo ma le lima

In Google Adwords, e le fautuaina le setiina o tauofoga ma le lima. Afai o oe o se tagata amata, e tatau ona e mafaufau e fa'aoga se ta'iala otometi tauofo nai lo. E ono mata'utia le tauofoga tusilima ona e ono i'u ai i le maumau o lau tala fa'atatau o fa'asalalauga. Ae ui i lea, e mafai ona e faia le tele o le paketi o loʻo avanoa e ala i le faʻaogaina o se taʻiala otometi tauofo. O lenei fuafuaga e aofia ai le fuafuaina o le tau sili ona lelei mo upu autu uma ma faʻasalalauga, lea e fa'ataga ai oe e fa'aopoopo lau tauofo pe a fa'atino lelei se vaega fa'asalalauga po'o upu autu.

One way to experiment with bids is to use the Google Bid Simulator. By enabling the “columns” option on the keyword level, you can see the impact of a bid change on your daily budget. Note that the data may not be as accurate if your campaigns are regularly hitting their daily budget or have recently changed their bids.

In setting bids manually in Google Adwords, you need to know the various aspects of the program, including Ad Rank and Quality Score. You can increase your bids for the best keywords based on performance and ROAS, and decrease your bids for the ones that don’t perform as well.

You can create rules at the campaign, vaega fa'asalalauga, and ad level. These rules will help you to optimize your ad campaign to get maximum conversions. By creating rules for each campaign, you can also save time and ensure your ads are running efficiently. The advantages of manual bidding over automated bidding are clear: it gives you control over your budget and helps you boost your campaign’s performance.

Setting bids manually in Google Adwords is more cost-effective than the automated option. Peitai, you will have to set a daily budget and choose the keywords and bid amounts carefully. I le male, the ads at the top of Google search results are often more expensive. O lea, it is important to set a daily budget and keep in mind your objectives.

If you want to maximize your online marketing efforts, Adwords can help you do it. AdWords advertising allows you to target potential customers by using keyword-based advertising. This advertising method has many benefits. E mafai ona faʻaaogaina e suʻe ai tagata faʻatau fou, nofoaga fa'afanua fa'atatau, ma faʻaleleia au taumafaiga SEO. E lē gata i lea, AdWords e ofoina atu le tele o filifiliga fetuutuunai, pei o upu fa'atusa ituaiga, taimi ma nofoaga tonu, fa'aopoopoga fa'asalalauga, ma le tele o isi vaega.

Fa'asalalauga totogi-pe-kiliki

Pay-per-click advertising is a common form of Internet marketing, fa'atasi ai ma le au fa'asalalauga e malilie e totogi se tagata tala'i se aofa'iga fa'apitoa i le kiliki. E lua ituaiga autu o faʻasalalauga PPC: fua fa'atatau ma fa'avae tauofo. O le ituaiga muamua e sili ona taugofie, ma e aofia ai se tagata fa'asalalau e totogi se fua fa'atatau mo kiliki ta'itasi. E masani lava ona i ai i le au faasalalau se kata o fua faatatau o loo auiliili mai ai tau eseese o totogi i le kiliki, ma ua latou naunau e feutagai mo tau maualalo mo tau maualuga, konekarate umi.

Mo faasalalauga totogi-pa-kiliki e galue ai, e taua tele le vaevaeina o upu autu i vaega ma atia'e kopi fa'asalalauga fa'atatau mo vaega ta'itasi. Ina ua uma ona faia se vaega upu autu, fa'ata'ita'i fa'aliliuga 'ese'ese o lau kopi fa'asalalauga e iloa ai po'o fea o fa'atinoga e sili ona lelei. E mafai fo'i ona e fa'aogaina fa'ailoga siaki e fua ai le aoga o au fa'asalalauga totogi-pe-kiliki.

A'o su'esu'ega fa'ale-aganu'u e fa'amoemoeina e masini su'esu'e, O faʻasalalauga PPC e faʻavae i luga o algorithms. O lea la, tulaga maualuga i luga o le itulau e maua ai le maualuga o kiliki. Ina ia ausia se tulaga maualuga, e tatau i tagata fa'asalalauga ona fa'atau maualuga ma totogi sili atu ile kiliki. Peitai, totogi-pe-kiliki faʻasalalauga ua avea ma se vaega tuʻufaʻatasia o le poto masani a le tagata faʻaoga i luga o le upega tafaʻilagi. E ui lava o faʻasalalauga totogi-pa-kiliki o se faiga masani o maketi i luga ole laiga, ua fefiloi le taliaina. E ui lava o nisi tagata na faʻafeiloaia le faʻataʻitaʻiga faʻasalalauga, o nisi o taʻitaʻi pisinisi ua faʻaalia le popolega i le tau ma le talafeagai o le faʻataʻitaʻiga faʻasalalauga. O nisi o Ofisa Sili o Pulega na latou fesiligia foi le faamaoni o le tuʻuina o faʻasalalauga totogi i luga o le itulau ole suʻesuʻega e le tutusa.

Totogi-pe-kiliki faʻasalalauga o se auala lauiloa e maua ai se tulaga maualuga SERP, ma o se tasi lea o auala sili ona vave ma sili ona aoga e maua ai feoaiga maualuga. O le faʻataʻitaʻiga faʻasalalauga totogi-pa-kiliki e galue e ala i le tauofoga i upu autu, lea e fa'atulaga ai e le au fa'asalalauga se tau maualuga mo kiliki ta'itasi.

O fa'asalalauga totogi-pa-kiliki ua fa'atupula'ia mai se fa'ata'ita'iga faigofie-tau-kiliki i totonu o se tulaga malosi e ofoina atu le tele o fa'avae ma faiga.. Ua fa'atupuina fo'i e aofia ai le tauofoga atamai, lea e mafai ai e le au faʻasalalauga ona faʻatau i luga o le mauaina ma le tau o le liua. E tele kamupani i luga ole laiga e fa'aogaina le fa'asalalauga totogi-pa-kiliki e fa'atupe ai a latou auaunaga e leai se totogi.

Geographical targeting

Geographical targeting is important when trying to reach a particular target audience. Although it may be tempting to “cast a wide net,” geotargeting helps you avoid wasting money by limiting your campaign to a specific region or city. Fa'afanua fa'afanua o le a fesoasoani foi ia te oe e fuafua pe o lau kopi fa'asalalauga o le a apili i se tagata fa'apitoa. Faataitaiga, pe afai o oe o se kamupani fau fale, e mafai ona e maitauina le maualuga o le tali mai tagata fa'atau i nisi itulagi nai lo isi. Pe, pe afai o loʻo e suʻeina e faʻapipiʻi panels sola, atonu e te mana'o e fa'atatau i na'o vaega e sili atu le tamaoaiga.

Geotargeting o se tasi lea o auala e faʻateleina ai lau ROI ile Google Adwords. O le fa'aogaina o se fa'afanua fa'asinotonu fa'afanua o le a fa'ateleina ai le talafeagai o au fa'asalalauga ma fa'aleleia le CTR. Geo-targeting will also help you to personalize your ads by focusing on the language and events in your area.

Geographical targeting in Google Adwords allows you to target users based on their location, but you can also use historical data to target a specific area. Faataitaiga, you can target people who visited a certain region, but didn’t purchase the product. You can also target people who have lived in a specific region for the past several years. There are many geotargeting options for different types of ads, so you can use them to target the most suitable audience for your product.

The first method is to use a postcode. If you’re trying to reach a large population in a specific place, consider a postcode targeting method. O lenei auala, you’ll be able to target people living in a certain part of town. Ona, you can set an ad that’s relevant to those people living in that area.

Geo-targeting can help you save money and reach the right audience with a specific ad. You can create specific content for different regions, including coupons or deals that are relevant to the location. Faataitaiga, an online retailer can target people in the Miami area with advertisements for swimming pool supplies, while one in Boston may promote snow shovels. E le gata i lea, organizations with multiple locations can show the address of the nearest office to help people find it.

Fa'ata'ita'iga tauofo

There are several different bidding models in Google’s Adwords program, and you will need to select the one that will work best for your campaign. E taua le malamalama i au sini ma mea e te fa'amoemoe e ausia i lau fa'asalalauga a'o le'i filifilia se fa'ata'ita'iga tauofo. O faʻasalalauga eseese o le a manaʻomia ni taʻiala eseese e faʻateleina ai fua o le liua.

Tasi fa'ata'ita'iga tauofoga ta'uta'ua ole tauofoga fa'avae, lea e taula'i i le fa'asilisiliina o le tau o fa'asalalauga. O lenei ta'iala e mafai ai e le au fa'asalalauga ona fa'aalu le tele o tupe i tagata fa'atau fa'atau ma fa'aitiitia i latou e tau le taua. E ala i le taulaʻi atu i le taua o se tagata faʻatau, e mafai e le au faʻasalalauga ona faʻamalieina a latou faʻasalalauga e ausia ai le sili atu o fua faatatau o le liua ma le maualalo o tau pe a maeʻa le liua.

O fa'ata'ita'iga tauofo i Adwords e vaevaeina i ni ituaiga autu se lua: tauofoga otometi ma tauofoga tusilima. O tauofoga otometi o se tu'ufa'atasiga o tauofoga atamai ma tauofoga tusilima. The user sets basic CPCs for ad groups and keywords and allows Google to adjust the bids as needed. With automated bidding, Google attempts to average out bids, but it has the right to increase or decrease your bid due to decreased chances of conversion.

Another model used for automated bidding is Optimize Conversions. This model uses a ratio of the conversion value to the cost of clicks. Using this approach, Google will adjust the total ad spending to maximize conversions. It will also try to find cheaper leads, but with high conversion potential. Another smart bidding strategy is ROAS. By using this model, you can set a target ROI and sales amount for each conversion.

Optimizing your bids based on the number of conversions generated is essential for your campaign’s success. Ina ia faʻamalieina suiga, e tatau ona e vaelua fa'ata'ita'iga fa'ata'ita'iga e va'ai ai po'o fea 'upu e fa'atupuina le tele o suiga ma po'o fea e leai. E ui atonu latou te aumaia ia lava tupe maua, 'ese'ese keywords e 'ese'ese tau tālā ma pito. O lea la, e le tatau ona e setiina se talosaga palanikeke mo upu autu uma.

Optimize Conversions ose isi ta'iala e fa'aoga masini a'oa'oga e otometi ai le fa'asili o tauofoga mo se fa'asalalauga. E fa'aogaina fa'amaumauga fa'asolopito ma le nofoaga e fa'atulaga ai tauofo e fa'atatau i suiga. O lenei metotia o se filifiliga sili mo i latou e manaʻo e faʻaalu le taimi ma pulea a latou paketi.

Tau

In order to determine the right costs for Adwords campaigns, e taua le malamalama i le tau ile kiliki. O lenei numera o le a fesoasoani ia te oe e tumau i totonu o lau paketi ma tuʻuina atu se manatu o aga i tau o Adwords. O tau ile kiliki e faʻavae ile tau averesi mo se upu faʻapitoa. E sili le taulaʻi i luga o le maualuga-volo upu autu ma se CPC e mafai ona e gafatia.

Ole tau ile kiliki ile AdWords e eseese ile upu autu ma alamanuia, ae e tusa lava $2.32 mo fa'asalalauga su'esu'e ma $0.58 mo fa'asalalauga fa'aaliga. Mo nisi fa'amatalaga, faitau e uiga i metotia AdWords. O le isi mea taua ile AdWords tau ile kiliki ole Quality Score, lea e fa'aogaina e Google e fa'amautu ai le talafeagai o fa'asalalauga. O upu autu e maualuga le Sikoa e maua ai CPC maualuluga.

Ole pito i luga ole sefulu pito sili ona taugata AdWords keywords e fesoʻotaʻi ma mea tau tupe ma alamanuia e faʻatautaia le tele o tupe. Ua lauiloa foi masini feavea'i a'o su'esu'e e tagata le upega e fa'aoga ai a latou telefoni. O le faaiuga, e tatau i tagata fa'asalalau ona fa'asoa sili atu a latou paketi i masini su'esu'e feavea'i. E lē gata i lea, e tatau ona latou nofouta i le maualuga o CPC i pisinisi e pei o aʻoaʻoga ma togafitiga.

E tatau i le au faʻasalalauga AdWords ona sili atu le pulea o latou faʻasalalauga. Sa i ai faitioga e uiga i le leai o se lipoti ma le puleaina o tala ile Google AdWords. Fa'atasi ai ma mea faigaluega fa'asalalau fa'alelei, e mafai e tagata fa'asalalau ona fa'aitiitia atugaluga e uiga i le fa'aseseina o kiliki. E mafai fo'i ona fesuia'i a latou paketi i fa'asalalauga fa'asalalauga e maualuga atu CPC.

Sikoa lelei: O le togi maualuga o le AdWords o se fa'atusatusaga lavelave e fuafua ai le tau ile kiliki ma le tu'uina o fa'asalalauga. O le filifilia o se fa'asalalauga maualuga e mafai ona fa'aitiitia ai lau tau ile kiliki 50%. Peitai, ose fa'asalalauga maualalo e mafai ona fa'ateleina lau tau ile kiliki e 400%.

Atonu o loʻo e mafaufau pe faʻapefea ona faʻaogaina le tele o Google Adwords. The best way to do this is to understand the basics of the platform. E i ai nai auala eseese e faia ai, ae o mea e sili ona taua e manatua o le aua le soona fa'afaigata le fa'aoga. Ia faafaigofie pea, ma fai sina mea itiiti e mafai e le tulaga. E lē gata i lea, ia manatua e tatau ona e onosai. E manaʻomia le taimi e maua ai le tele o mea mai le Adwords.

Google Adwords

Google AdWords offers the ability to track and analyze the effectiveness of your ad campaign. E tele metotia e mafai ona fesoasoani ia te oe e fuafua le aoga o lau faʻasalalauga, e aofia ai lau averesi CTR, lau tauofoga, ma lou valaau e faatino (o le a le gaioiga e te manaʻo e fai e tagata faʻaoga pe a uma ona kiliki i luga o lau faʻasalalauga). O lenei faʻamatalaga e mafai ona aoga pe a fatuina se faʻasalalauga fou poʻo le tweaking o se mea o iai.

Google AdWords e galue i luga o le totogi-pe-kiliki (PPC) fa'ata'ita'iga, o lona uiga e te faʻatau i luga o upu autu e fetaui ma lau oloa poʻo auʻaunaga. Google o le a faʻaalia au faʻasalalauga pe a suʻe se tasi mo upu autu e te filifilia. O fa'asalalauga o le a fa'aalia i luga o feso'ota'iga su'esu'e ma fa'aaliga.

E tele ituaiga o fa'asalalauga avanoa. E tofu le fa'aupuga ma fa'amoemoe eseese ma o le a mana'omia ai fa'amatalaga eseese. E tatau ona e filifilia le ituaiga o aofia e te manaʻo e faʻatatau i faʻamatalaga e te tuʻuina atu. Faataitaiga, pe a e mana'o e fa'atupu ta'ita'i, e tatau ona e filifilia se sailiga su'esu'e. E mafai ona e filifili e fa'aalia i luga o feso'ota'iga eseese ma fa'atatau i gagana fa'apitoa ma tagata fa'alogo.

Afai o oe o se pisinisi laititi, Google Adwords e mafai ona lofituina. E mafai ona faigata ona filifili le auala sili mo lau faʻasalalauga, ae o le Google's ad platform e ofoina atu meafaigaluega e faafaigofie ai le faagasologa. E ala i le setiina o sini ma le faʻaogaina o se auala faʻafaigofie, Adwords e mafai ona fesoasoani ia te oe e ausia au sini.

Pe a filifilia se faʻasalalauga, mafaufau i le tele o lou naunau e fa'aalu. E mafai foi ona e seti se paketi i aso taitasi e totogi ai faʻasalalauga. Google AdWords fa'atagaina tagata fa'asalalauga e fa'atau i luga o fa'ailoga fa'ailoga. I totonu 2004, Google na fa'alauiloa lenei avanoa, ma ia Me 2008, na latou fa'alauteleina fo'i faiga fa'avae i tagata tauva. Le fa'aogaina o se fa'ailoga, peita'i, e tatau ona e lesitala muamua i le Google's Advertising Legal Support team.

Fa'asalalauga fa'asalalauga ta'itasi

Creating single keyword ad groups is an effective strategy that helps you make the most of your paid search campaign. E mafai ona e fa'aogaina ituaiga fa'atusa uma e tolu i se fa'asalalauga fa'asalalauga e tasi, ae e sili atu ona lelei le pipii atu i le Ituaiga Faafetaui Latele maoti. O le faaiuga, e te maua ni fa'ai'uga lelei e ala i le fa'atatauina o fa'aupuga sili.

Ole togi lelei ole au fa'asalalauga ole a fa'alagolago ile fetaui lelei ile seti o lau upu. O le maualuga o lau togi lelei, o le fa'aititia o au tau, ma o lau fa'asalalauga o le a fa'aalia i tulaga maualuluga. O le fa'aogaina o fa'aupuga fa'asalalauga ta'itasi e ono le aoga mo oe. E tatau ona e sauni e fai le tele o galuega i luma.

O le laasaga muamua o le filifilia o au upu autu. Fa'aoga se upu fa'aoga meafaigaluega i lau Google Ads account e su'e ai po'o fea upu autu e sili ona lelei. E tatau ona e fa'aopoopo uma ituaiga fa'atusa e tolu i au fa'aupuga, ae sili ona lelei le fa'aoga lautele fa'atusa mo fa'amatalaga sili ona taua. E mafai fo'i ona e fa'aopoopoina se fa'amatalaga tusitusiga e ta'alo i le fa'amoemoe o le tagata su'esu'e.

Adwords single keyword ad group e tele mea lelei. E fa'atagaina oe e faia ni itulau fa'atupu ma tulaueleele e sili ona talafeagai i lau 'upu, fa'apea e fa'aleleia atili ai lau FMT ma fua fa'aliliuga. O fa'asalalauga fa'asalalauga ta'itasi ua iloa fo'i e fa'aleleia le sikoa lelei. O le vaega sili ona lelei, e leai se totogi o le polokalama e sii mai ma fa'aoga.

O fa'asalalauga fa'asalalauga ta'itasi e mafai ona matua'i 'ese'ese mai le tasi ma le isi. O lona uiga e taua tele le suʻeina ma faʻamalieina i latou e iloa ai poʻo fea e sili ona aoga mo lau faʻasalalauga. E mafua ona e mafai ona e faʻamamaina upu autu ma aloese mai le faʻaaluina o tupe i luga o kiliki le talafeagai. E mafai fo'i ona e fa'aogaina fa'amatalaga fa'amatalaga fa'amatalaga e fa'ailoa ai fa'amatalaga lelei mo Vaega Fa'asalalauga Tasi Tasi.

Automatic bidding

While automatic bidding is useful in some circumstances, e le o taimi uma o le filifiliga sili lea. O tauofoga otometi e le fa'atagaina oe e fai ni fetuutuuna'iga tauofo filifilia, and it can sometimes leave your ads buried at the bottom of the page. In these cases, manual bidding is a better option. It is also important to note that automatic bidding does not allow you to control the bid for specific keywords.

One of the main concerns of automatic bidding in Adwords is that it can lead to expensive clicks. While clicks do not often reach high amounts, e mafai ona e fa'aitiitia le aofa'i o kiliki e ala i le fa'atulagaina o se CPC maualuga. Google fautuaina le itiiti ifo i le fitu aso aʻo leʻi faʻatinoina lenei suiga.

Otometi tauofo i Adwords e itiiti le aoga nai lo le tusilima tusi i nisi tulaga, e aofia ai le ausia o tulaga maualuluga. O lenei ta'iala e fa'afaigata ai fo'i ona fa'atauva i tagata fa'atauva ma e mafai ona fa'afaigata ai le fa'aauauina o faiga tau maketi. E a'afia ai fo'i elemene fa'a'upuga uma ma e le fa'asili, o lona uiga e le mafai ona e faʻaogaina soʻo se faiga maketi.

O le isi fa'aletonu o le fa'atau fa'atautometi o le le mafai lea ona fa'atutuina se tapuni tauofo. O lona uiga e mafai ona e mu i lau fa'asalalauga fa'aalu vave. E tatau ona e siaki uma au tauofoga ma ia mautinoa o lo'o manuia. E mafai ona fesoasoani faiga tauofo otometi i nisi tulaga, ae i se tulaga lautele, e tatau ona fa'aaogaina i na'o tulaga o le liua o le sini autu lea.

E tele ta'iala 'ese'ese o lo'o avanoa e fa'atino ai fa'atautometi ile Adwords mo oe. O nisi oi latou e sili atu nai lo isi, ae o isi e mafai ona afaina ai lau teugatupe. O nisi e sili ona lelei mo nisi ituaiga pisinisi.

Tulaga lelei

E iai ni nai mea e fa'aaafia ai se togi lelei. Tulaga tasi, e tatau ona maua e lau itulau tulauele se poto masani fa'aoga lelei. E aofia ai le faigofie ona faʻatautaia ma tuʻuina atu faʻamatalaga e uiga i lau pisinisi. E tatau foi ona manino lau itulau tulaueleele pe faʻapefea ona faʻaogaina faʻamatalaga mai tagata asiasi. Tulaga lua, lau fa'asologa o le kiliki i luga ole fua faatatau (FMT) ose vaega tele i lau Sikoa Tulaga. Google fa'aaoga lenei FMT e iloilo ai lau fa'asalalauga. O i latou e maualuga atu le FMT e masani ona maua ni togi lelei, e tatau la ona e fa'amoemoe i lena mea.

Tulaga tolu, mafaufau e fa'aoga upu talafeagai. O le su'esu'eina o upu autu e mafai ona fesoasoani ia te oe e tusi ai fa'asalalauga ma mea e sili atu. O le faʻaogaina o upu saʻo e mafai ona fesoasoani i lau 'upega tafaʻilagi e maualuga maualuga i luga ole suʻesuʻega a Google. E mafai fo'i e su'esu'ega 'upu ona fa'aalia mea e mana'o ai au tagata fa'atau. Afai o loʻo e malamalama lelei i mea o loʻo sailia e au tagata faʻatau, e mafai ona e fatuina itulau tulaueleele e fetaui ma o latou manaʻoga.

O togi lelei a AdWords e fa'avae i mea e tolu: le fua o le kiliki, talafeagai fa'asalalauga, ma le aafiaga o itulau tulaueleele. E eseese fa'asalalauga fa'asalalauga mo le upu autu lava e tasi o le a eseese Su'ega Tulaga. E mafua ona o le fa'asalalauga fa'alauiloa ma le itulau e tula'i mai e ono eseese. Atonu e ese fo'i le fa'atatauina o tagata. O le maualuga maualuga sikoa o le a faʻateleina ai le avanoa e vaʻaia ai lau faʻasalalauga e tagata o loʻo suʻeina lau oloa poʻo lau tautua.

O loʻo faʻaalia pea e le Adwords ni foliga fou e faʻaleleia ai le faʻatinoga o ona tagata faʻaoga. O nei foliga ua mamanuina e faʻaleleia ai le aoga o se faʻasalalauga a le PPC e ala i le faʻateleina o le kiliki-e ala i le fua faʻatatau ma le faʻaaliga lautele lautele. E ala i le faʻaleleia o nei metotia, e te maua se Sikoa Tulaga maualuga. Faataitaiga, e mafai ona e taumafai e fa'aopoopo i ai se fa'amau telefoni, fa'amatalaga nofoaga, ma feso'ota'iga i nisi vaega o lau 'upega tafa'ilagi.

Fa'aopoopo vala'au

O fa'aopoopoga o vala'au ose auala sili lea e fa'aliliu atili ai au kiliki ile telefoni. E mafai ona latou fesoasoani ia te oe e faʻateleina le fua o le liua e ala i le aveesea o se laʻasaga faaopoopo mai le malaga a le tagata faʻatau i lau pisinisi. O le fa'aopoopoina o fa'aopoopoga o vala'au i lau fa'asalalauga Google Ads e faigofie ma e mana'omia na'o ni nai fa'atulagaga masani.

O fa'aopoopoga vala'au e lelei tele mo so'o se fa'asalalauga, ae sili ona aoga mo faʻasalalauga feaveaʻi ma le lotoifale. A e fa'aogaina fa'aopoopoga telefoni, e te manaʻo e faʻamautinoa o loʻo faʻatulagaina lau suʻega PPC e siaki ai lau telefoni. E tele tagata fa'atau e tu'uina atu fua fa'atatau e mafai ona e fa'aogaina e siaki ai lau telefoni.

O fa'aopoopoga vala'au e fa'aalia i tafatafa o le pito i lalo o lau fa'asalalauga, lea e mafai ai e tagata su'esu'e ona pa'i i latou e fa'afeso'ota'i oe. O fa'aopoopoga o vala'au e mafai ona fa'aleleia atili ai suiga e ala i le fa'ateleina o lau fua o le kiliki, pei 70% o tagata su'esu'e feavea'i latou te fa'aogaina le kiliki-i-valaau foliga e vala'au ai se fa'ailoga. E lē gata i lea, 47% o tagata su'esu'e su'esu'e isi fa'ailoga pe a uma ona fai se telefoni.

O fa'aopoopoga vala'au ose filifiliga aoga mo pisinisi e-commerce. O fa'aopoopoga telefoni e mafai ai e tagata fa'atau ona vala'au sa'o lau pisinisi e aunoa ma le fa'atumuina o se pepa fa'ainitaneti. E mafai fo'i ona fa'aogaina e ofo atu ai le lagolago telefoni i tagata fa'atau. Faataitaiga, O lo'o ofoina atu e Dell le lagolago telefoni mo ana komepiuta pisinisi. E mafai foi ona e faʻaogaina faʻaopoopoga telefoni ile Google Adwords.

O lipoti o le sailia o telefoni e fesoasoani ia te oe e te malamalama ai pe fa'afefea ona fa'aliliuina au fa'asalalauga fa'atekinolosi. O le iloa po'o fea auala e maua ai le tele o suiga e taua tele mo le fa'amalieina o lau teugatupe. O le iloa po'o fea upu autu o lo'o fa'aosoina ai telefoni o le a fesoasoani ia te oe e fa'atulaga se ta'iala fa'atauga lelei.

Google Adwords o se faʻasalalauga faʻasalalauga totogi-per-kiliki. E galue e ala i le fa'aosoina o fa'atautu'i ma le fa'aogaina o kuki e fa'atatau i au fa'asalalauga i tagata fa'apitoa. O le faʻaaogaina o lenei faʻavae o se auala sili ona taugofie o faʻasalalauga. O loʻo lisiina i lalo nisi o auala e mafai ona e faʻaaogaina mo lau pisinisi.

Google Adwords o se totogi-pe-kiliki tulaga

Google AdWords o se tasi o feso'ota'iga fa'asalalauga i luga ole laiga tele, fesoasoani i pisinisi e o'o atu i tagata fa'atau i le lalolagi atoa. E galue e ala i le faʻatagaina o tagata faʻasalalauga e faʻatau i luga o upu autu e mafua ai ona faʻaalia faʻasalalauga lagolago. Google o le a filifili po'o fea fa'asalalauga e fa'aalia e fa'atatau i le sikoa lelei o le fa'asalalauga, faapea foi ma le tauofoga a le tagata faasalalau. I se tulaga, e pei o se fa'atautu'i, o fea e maualuga ai le tauofoga, o le maualuga o le avanoa e aliali mai ai le faʻasalalauga.

Pe a faʻaaogaina Google Adwords, e taua tele le faia o su'esu'ega upu autu. E te le manaʻo e faʻaalu tupe i faʻasalalauga e le taua i manaʻoga o lau au maimoa. E taua foi le iloa o le maketi ma malamalama i nuances o le totogi-per-kiliki.

Google Adwords o se totogi i-kiliki faʻavae e mafai ai ona e tuʻuina faʻasalalauga i taunuuga suʻesuʻe, nofoaga e le su'esu'e, polokalama feavea'i, ma vitio. E totogi e tagata fa'asalalau le Google ile kiliki, lagona, po o mea uma e lua. A e amataina se faʻasalalauga Google, e taua le fa'alogo toto'a i lau Sikoa Tulaga ma filifili upu autu e fetaui ma lau pisinisi. O lenei mea o le a fesoasoani ia te oe e faʻateleina ou avanoa e maua ai faʻatauga lelei.

E pei o isi ituaiga o faʻasalalauga totogi, o loʻo i ai se faʻaoga aʻoaʻoga. Google Adwords o se tasi o faʻasalalauga faʻasalalauga sili ona lauiloa. O lo'o aofia ai metotia fa'ata'ita'i ma fa'ailoga fa'apitoa i le tulaga. E pei o soʻo se faʻasalalauga faʻasalalauga totogi, o lo'o e totogiina mo le va'aia, ma le tele o kiliki e maua e au faʻasalalauga, o le maualuga o le avanoa e maua ai tagata fou.

Retargeting o se isi fuafuaga aoga. E galue e ala i le faʻaogaina o kuki e siaki ai gaioiga a se tagata faʻaoga i luga o le upega tafaʻilagi. O nei kuki e mulimuli i le tagata faʻaoga i luga ole initaneti ma taulaʻi i latou i faʻasalalauga. O le tele o fa'amoemoega e mana'omia ona va'ai lau maketi i ni nai taimi a'o le'i avea i latou ma tagata fa'atau. E lima ituaiga o faʻasalalauga e mafai ona faia ile Google Adwords.

E fa'aoso ai se fa'atautu'i

Pe a su'e se tagata fa'aoga mo se upu fa'apitoa po'o se fuaitau, Google e fuafua po'o fea fa'asalalauga e fa'aalia e fa'atatau i le tau maualuga ma le togi lelei. O mea nei e lua e iloa ai po'o fea fa'asalalauga e fa'aalia i luga o le itulau o fa'ai'uga su'esu'e ma pe fia le tau. O le maualuga o lau togi lelei, o le tele o le fa'aalia o lau fa'asalalauga.

E mafai ona e mata'ituina pe fa'afefea lau fa'asalalauga e ala ile fa'aogaina o fa'amatalaga fa'atautu'i. O meafaigaluega e maua ai faʻamatalaga taua e fesoasoani ia te oe e faʻamalieina au faʻasalalauga. O lo'o maua fa'amaumauga mo fa'asalalauga fa'apitoa, upu autu, ma fa'asalalauga fa'asalalauga. Afai e tele au upu autu, e mafai ona e fa'aogaina lenei fa'amatalaga e iloa ai po'o fea e maua ai fa'ai'uga sili.

Google's search engine fa'agasologa sili atu nai lo 3.5 piliona sailiga i le aso. E valusefulu fa pasene o tagata fa'aoga Initaneti latou te fa'aogaina le masini su'esu'e ia le itiiti ifo ma le faatolu i le aso. Ole togi lelei ma le tau ile kiliki (CPC) fesoasoani ia Google e fuafua po o fea faʻasalalauga e sili ona fetaui i le fesili a le tagata suʻesuʻe. Soo se taimi lava e fa'apipi'i ai e le tagata su'esu'e se fesili e fetaui ma au fa'asalalauga, ua toe fa'atatau le tauofoga, ma fa'aalia le fa'asalalauga manumalo.

O le isi itu taua e tatau ona mafaufau i ai o le tauvaga. Afai o loʻo e totogiina tele mo se upu faʻapitoa, e lamatia oe i le soona fai e se tagata tauva. Afai e sili atu le totogi o au tauva, e mafai ona e totogi itiiti ile kiliki. Ae afai e maualalo lau tauvaga, o lona uiga e mafai ona e maua se tele tele i lau fa'asalalauga.

Google o lo'o fa'atautaia le faitau piliona o fa'atautu'i i masina ta'itasi. E fa'amautinoaina e fa'aalia lau fa'asalalauga i tagata fa'aoga talafeagai ma tau e itiiti ifo nai lo au fa'atauva. O fa'atautu'i e maua ai tupe a Google, ae latou te fesoasoani foi ia te oe e maua ai tupe. Ma aua nei galo e filifili se igoa mo lau faʻasalalauga faʻasalalauga! O se faigofie, igoa pu'e e masani lava e sili!

E fa'aogaina kuki e fa'atatau i tagata fa'aoga

O kuki o faila faila laiti ia e teuina e se upega tafaʻilagi i luga o le komepiuta a le tagata faʻaoga. Na'o le upegatafa'ilagi e mafai ona faitau i totonu o nei faila. E tulaga ese kuki ta'itasi ile su'esu'ega ole upegatafa'ilagi. O lo'o iai fa'amatalaga e le ta'ua e pei ole igoa ole upegatafa'ilagi, fa'ailoga tulaga ese, ma numera. O kuki e mafai ai e upega tafa'ilagi ona siaki mea e fiafia i ai e pei o mea o lo'o i totonu o fa'atau, ma fa'ataga tagata fa'asalalau e fa'atatau i fa'asalalauga i se vaega fa'apitoa.

Ae ui i lea, o suiga lata mai i tulafono fa'alilolilo ua fa'amalosia ai tagata fa'asalalau e su'e ni auala fou e fa'atatau i tagata fa'aoga. O le tele o su'esu'ega i luga ole laiga o lo'o poloka nei kuki isi vaega. Fa'afouga talu ai nei le su'esu'ega a le Apple's Safari e poloka ai kuki isi vaega, ma Mozilla ma Google ua faʻasalalau fuafuaga tutusa mo Firefox ma Chrome. Ose fa'aletonu lea mo tagata fa'asalalau, ae o le a tuu atu ai ia i latou le taimi e saili ai isi auala.

E mafai fo'i ona fa'aoga kuki isi vaega e fa'atatau i tagata fa'aoga. Latou te fa'atagaina 'upega tafa'ilagi e tu'uina atu fa'asalalauga i tagata fa'aoga e aunoa ma le tu'ua o latou upega tafa'ilagi. E mafai ona aoga lenei mea i faleoloa eCommerce, ae e mafai foi ona taitai atu ai i se lagona o le solia o tagata taitoatasi. E taua le teu i lou mafaufau pe a faʻaogaina nei kuki i au faʻasalalauga faʻasalalauga i luga ole laiga.

O kuki a le vaega muamua e faia e le upega tafaʻilagi o loʻo e asia. Latou te aoina faʻamatalaga e uiga i lau amio ina ia mafai ai ona faʻaleleia a latou saite. Faataitaiga, e mafai ona latou manatua lau fa'atau fa'atau po'o lau lau tele. Kuki isi vaega, ae o lesi foi itu, e faia e se kamupani lona tolu ma faʻaaogaina e lafo ai faʻasalalauga e sili atu ona talafeagai i le tagata faʻaoga.

E le fou fa'asalalauga fa'avae kuki. Ae o le mea moni, na amata mai i tua 1994, ina ua faia kuki muamua. A'o le'i kuki, sa masani ai upegatafa'ilagi. Ae faatasi ai ma le atinaʻeina o kuki, na mafai e le au fa'asalalauga ona fa'avasega 'upega tafa'ilagi mo latou tagata fa'aoga. Latou te le toe tau fa'ailoaina ma le lima ia upegatafa'ilagi.

E taugofie

O le tau-lelei o se mea taua e mafaufau i ai pe a filifili se paketi faʻasalalauga. O se tau maualuga e mafai ona maua ai le tele o fa'atauga mo se tau maualalo. Peitai, e le faapea o taimi uma e tatau ai ona matua faateleina lau tauofo. O lo'o iai ni fa'ailoga e mafai ona e si'itia ai lau tauofo a'o le'i fa'aleaogaina. Afai e te faaalu $10 i luga o se faʻasalalauga ma maua le lima faʻatau, ose toe maua lelei tele lea i au tupe fa'aalu fa'asalalauga.

O se tasi o faʻamanuiaga sili o le faʻaaogaina o AdWords o le mafai lea ona toe maua mai tupe teufaafaigaluega. O fa'asalalauga a AdWords e fuaina ma e mafai ona siaki, lea e mafai ai ona va'ai po'o fea fa'asalalauga o lo'o aumai ai le tele o feoaiga. E mafai ona avea lea ma auala sili e faʻaitiitia ai le tau o faʻasalalauga.

O tau ole Adwords e eseese tele e fa'atatau ile alamanuia o lo'o e iai. E mafai ona fesoasoani su'esu'ega 'upu e te filifili pe fia le aofa'i e te mana'o e fa'aalu i lau fa'asalalauga fa'asalalauga. Afai e te le o mautinoa e uiga i upu autu e faʻaaoga, taumafai manatu palepalealuga ma tusi i lalo upu su'esu'e mo lau pisinisi. O le isi meafaigaluega sili mo suʻesuʻega autu ole Google Ads’ Fuafua upu autu.

Ina ia faʻateleina lau tupe maua mai tupe teufaafaigaluega, e tatau ona e naunau e teu se aofaiga talafeagai o tupe. E mafai ona taugata tele le AdWords pe afai o oe o se tama'i pisinisi. Ae e mafai ona maua i'uga lelei pe afai e te fa'aaluina se aofa'iga o tupe i aso uma. E tatau ona e amata i se paketi talafeagai, ma fa'agasolo malie lau paketi a'o e a'oa'oina atili e uiga i le polokalame.

O le isi auala e fa'aitiitia ai tau AdWords o le fa'aogaina lea o fa'aupuga leaga. O upu nei e itiiti le tauvaga ma ofoina atu se ROAS sili atu. O lenei auala, e sili atu ona fa'aoga lelei lau paketi.

E faigofie ona faʻaaoga

E tele faʻamanuiaga i le faʻaaogaina o Google Adwords. A fai sa'o, e mafai e lenei fa'avae ona tu'uina atu fua fa'atatau i le fa'asologa o le olaga o tagata fa'atau – mai fa'ailoga fa'ailoga i le liua. E sili ona taua, e maua ai lau fa'ailoga i luma o tagata o lo'o va'ava'ai e fai se fa'atau. O le tele o tagata e su'e se upu i luga ole Google e malosi le fa'atau. O lenei mea e mafai ai e oe ona faʻatatau i tagata ua sauni e fai se faʻatau ma faʻateleina lou fua faatatau o le liua.

Google AdWords e galue pei o se fale fa'atautu'i. E te filifilia se paketi ma tauofo mo au faʻasalalauga, lea e fa'aalia i tagata fa'atau. Pe a kiliki e se tasi i lau faʻasalalauga, e te totogia se aofaiga patino mo lena kiliki. Ona o le faaletonu, e gata i le tauofoga $2 pe itiiti, o lea o le a faʻaalia au faʻasalalauga i tagata e le sili atu le tau. E mafua ona o Google e manaʻo e faʻateleina ana tupe maua. Afai e leai se tasi e maualuga atu le tauofoga $2, o le a fa'aalia lau fa'asalalauga i le tagata muamua na te kiliki i ai.

O se tasi o faʻamanuiaga sili o Google Ads o le mafai lea ona faʻaogaina lau au maimoa e faʻaaoga ai faʻasalalauga faʻapitoa. Ole mea lea e maua ai le fa'aitiitia o tupe fa'aalu fa'asalalauga ma fa'atupuina ta'ita'i maualuga. Faataitaiga, pe afai o lau pisinisi o loʻo tuʻuina atu auaunaga e aveese ai le kiona i Bufalo, NY, e le talafeagai le fa'aogaina o se faaupuga fa'atusa lautele e pei o “auaunaga ile fale” aua o le a e tauva ma so'o se 'au'aunaga fale.

O nai suiga laiti e mafai ona o'o atu ai i le fa'atuputeleina o le fa'atuputeleina o fua o le kiliki. Afai e te faʻaogaina se itulau tulaʻi poʻo se faʻasalalauga e sili atu ona talafeagai, e mafai ona e faateleina lou fua faatatau liua e oo atu i 50%. O le vaeluaga o le su'ega o au fa'asalalauga ma itulau tula'i e matua fautuaina lava. O le fa'auluina o le fomu e mafai ona fa'ateleina ai lou fua faatatau o le liua e ala i 50%. E lē gata i lea, ia mautinoa ua e setiina se tau maualuga faatauva, aua o lenei mea o le a tumau ai oe i luma o lau tauvaga.

E tele filifiliga a le AdWords mo oe e te filifili mai ai. E mafai ona e filifilia upu autu, fa'ata'ita'iga tauofo, Sikoa lelei, ma tau. Ina ia maua le tele o au faʻasalalauga faʻasalalauga, e tele mea e tatau ona mafaufau i ai. Faitau fa'atasi e a'oa'o e uiga i filifiliga eseese o lo'o avanoa mo oe. Ona mafai lea ona e filifilia le mea e sili ona fetaui ma lau pisinisi.

upu autu

Afai o loʻo e faʻaogaina Google AdWords mo lau 'upega tafaʻilagi pisinisi, e tatau ona e filifilia ma le poto au upu autu. O le sini o le maua mai o kiliki talafeagai mai tagata faʻatau ma faʻatapulaʻa le numera o faʻaaliga o lau faʻasalalauga. Upu fa'atusa lautele, peita'i, e matua'i fa'atauva ma e ono tosina mai tagata fa'atau e le mana'omia mea e te ofoina atu. Faataitaiga, pe afai e iai sau kamupani o lo'o ofoina atu auaunaga su'etusi tau maketi, e te le manaʻo e faʻasalalau mo le upu “maketiina numera.” Nai lo lena, taumafai e fa'atatau i ni faaupuga fa'apitoa e pei o “maketiina numera” pe “auaunaga tau maketi numera”.

O le tulimata'i o upu autu o se faiga faifaipea. E tatau ona e va'ava'ai i taimi uma mo fa'amatalaga sili ona fou ma sili ona aoga e fa'afiafia i lau au maimoa. O upu autu o loʻo suia pea ma toe iloiloina aʻo faʻaalia tekinolosi fou ma faiga. I le male, sui tauva e suia pea a latou faiga, tau, ma suiga o tagata maimoa.

O upu e tasi le upu e lelei mo fa'amatalaga su'esu'e lautele, ae e foliga mai latou te le maua ni faatauga. E tatau ona e fa'amoemoe mo fa'amatalaga fa'apitoa ma fa'amatalaga pe a e mana'o e maua e tagata fa'atau fa'atatau. E su'e upu sa'o, fai se su'esu'ega ile Google ma va'ai mea e sau. Kiliki i luga o nai fa'asalalauga e va'ai i mea o lo'o su'eina e isi tagata. E mafai foi ona e faʻaogaina punaoa totogi, pei ole Moz's Keyword Difficulty Tool, lea e ofoina atu le 30-aso e leai se totogi.

Google o lo'o i ai se meafaigaluega fa'apitoa mo fuafuaga fa'aupuga e mafai ona fesoasoani ia te oe e su'e upu fa'atatau. E mafai ona e fa'aogaina e fesoasoani ai i le fa'asilisiliina o au fa'asalalauga su'esu'e ma faia ni fa'asalalauga blog, itulau tulaueleele, ma itulau o oloa. E mafai fo'i ona tu'uina atu ia te oe se manatu i fasifuaitau po'o upu o lo'o fa'aogaina e au tauva.

Fa'ata'ita'iga tauofo

Faʻaopoopo i le faʻataʻitaʻiga masani a le CPC, E ofoina atu foi e Adwords se filifiliga atamai ma otometi tauofo. Faatasi ai ma tauofoga atamai, tagata fa'aoga e fa'atulaga CPC fa'avae mo a latou upu autu ma fa'alapotopotoga fa'asalalauga. Peitai, Google o lo'o fa'atumauina le aia tatau e si'i ai pe fa'aititia ai na tauofo pe a mana'omia. E masani lava, o lo'o taumafai e fa'atauva'a tauofoga ile tau maualuga ile kiliki, ae e mafai ona faʻaititia le tauofoga pe a maualalo le tau o le liua.

E mafai ona e fa'aogaina le Google Analytics ma le su'esu'ega o le liua e fa'amautu ai au tau fa'atau. E mafai fo'i ona e fa'aogaina meafaigaluega e pei o Fuafuaga Fuafuaga e fa'amalieina ai au tau fa'asalalauga. O nei mea faigaluega e mafai ona fesoasoani ia te oe e fuafua upu sili ona aoga ma seti lau CPC e tusa ai. O nei taʻiala e mafai ona fesoasoani i au faʻasalalauga e ausia le maualuga o le kiliki-i luga o le fua ma faʻateleina suiga.

Ole su'ega vaelua ole auala taua e su'e ai lau ta'iala tauofo. E ala i le su'eina o tauofoga eseese, e mafai ona e fuaina po o fea upu autu o loʻo faʻateleina suiga ma o fea e faʻaititia ai lou tau. E mafai fo'i ona e fa'atusatusa le fa'atinoga o au fa'asalalauga fa'asalalauga ma fa'asalalauga. Ona, e mafai ona e fetuutuunai lau tauofo e tusa ai.

Ole fuafuaga ole Maximize Conversions e fa'amoemoe e fa'ateleina le kiliki-i luga fua faatatau a'o tumau i totonu o lau paketi i aso taitasi. E mafai ona fa'atūina le ta'iala Fa'ateleina Fa'aliliuga e fai ma fa'asalalauga e tasi, vaega fa'asalalauga, poo upu autu. Ole ta'iala lea ole a otometi lava ona fetu'una'i tauofo e fa'atatau i fa'amaumauga fa'asolopito e fa'ateleina ai lou fua faatatau o le liua. O lenei taʻiala e talafeagai mo kamupani e manaʻo e faʻalauiloa oloa fou, fesuia'i mea totoe, pe fa'ata'ita'i oloa fou.

E mafai fo'i ona e fa'aogaina le fa'ata'ita'iga tauofoga. E maua ai e oe le tomai e fa'alelei ai au fa'asalalauga e ala i le fa'atulagaina o tauofoga mo fa'aupuga ta'itasi ma fa'asalalauga fa'asalalauga. E masani lava o se faiga e finau ai, aua e masani lava ona sili tagata tauofo maualuga nai lo tauofo maualalo.

Sikoa lelei

O le togi lelei o se mea taua mo lau faʻasalalauga Adwords. E fuafua ai le tele o mea e te fa'aaluina i upu autu taitasi, ma o se togi maualalo maualalo o le a iu ai i le le lelei o le faatinoga ma le maualalo o le kiliki-i-fua (FMT). Ole sikoa maualuga ole tala lelei, aua o lona uiga o le a sili atu le tuʻuina o faʻasalalauga ma tau maualalo. O togi lelei a AdWords e fa'atatau ile fua mai le tasi ile sefulu. E taua le malamalama i lau togi aua e mafai ona fesuisuiaʻi e faʻatatau i upu autu e te faʻaogaina ma vaega e te fatuina.

O le isi itu e a'afia ai le sikoa lelei o le tulaga o le itulau e tula'i mai. Ia mautinoa e fetaui lau itulau tulaueleele i le fa'avasegaina o upu autu ma e feso'ota'i ma le anotusi o lau fa'asalalauga. O se itulau e tula'i mai e iai mea e talafeagai e maua ai se sikoa maualuga. Peitai, ose itulau tulaueleele e le taua i le faavasegaina o upu autu o le a maua se togi maualalo maualalo.

Ole fua ole kiliki ole pasene o tagata e kiliki i lau faʻasalalauga. Afai e toalima tagata kiliki i luga o se faasalalauga, ona e maua lea o se 0.5% fua o le kiliki. Ole mea pito sili lea ona taua ile fuafuaina o lau Sikoa Tulaga. O se fa'ailoga fo'i o le talafeagai o lau fa'asalalauga i mana'oga o le tagata su'esu'e.

Faʻateleina lau Sikoa Tulaga mo Adwords e taua tele i le manuia o lau faʻasalalauga AdWords. Ole sikoa maualuga e mafai ona fa'ateleina ai lau fa'asalalauga ma fa'aitiitia tau tau fa'asalalauga. Peitai, o se togi maualalo maualalo e mafai ona afaina ai lau pisinisi, o lea e taua ai le faʻaogaina o lau faʻasalalauga ia talafeagai. Afai e te le mautinoa pe faʻafefea ona faʻaleleia lau Sikoa Tulaga, e mafai ona e faʻafaigaluegaina se tusitala faʻasalalauga faʻapolofesa e fesoasoani ia te oe e tusi se faʻasalalauga e talafeagai i lau au maimoa.

AdWords Quality Score ose metric ua fuafuaina e Google e iloilo ai le lelei o au fa'asalalauga. AdWords’ tulaga lelei e fa'avae i luga o le lelei o lau fa'asalalauga ma upu autu. Ole sikoa maualuga e fa'aliliu ile tau maualalo ile kiliki. O lona uiga e tele atu avanoa e liliu ai.

Tau

CPC poʻo Cost-per-click o le faʻavae lea o le tele o faʻasalalauga a le Adwords. E ui o lenei metric e le maua ai le tele o faʻamatalaga na o ia, ose amataga lelei mo le malamalama i tau o lau fa'atauga tau maketi. O se auala lelei foi e vaʻai ai i le aofaʻi o tagata o loʻo vaʻaia lau faʻasalalauga. O lenei ituaiga o faʻamatalaga e sili ona aoga pe a atiaʻe se faʻatauga manuia faʻatauga o le a tumau.

E tele auala e faʻaitiitia ai le tau o faʻasalalauga a Adwords. Tulaga tasi, e mafai ona e fa'aogaina le upu fa'atonu fuafuaga, lea ose meafaigaluega e maua fua e le Google Ads platform. O lenei meafaigaluega e fesoasoani ia te oe e iloa ai le aofaʻi o fefaʻatauaiga o loʻo maua e lau keyword, le tulaga o le tauvaga, ma le tau-pe-kiliki. E mafai ona e fa'aogaina nei fa'amatalaga e fa'atauva ai au tauofoga ma fa'aititia ai au tau.

Ole tau ole AdWords e mafai ona fesuisuiai tele, ma e faalagolago i le tele o mea, e aofia ai le tauvaga, tele su'esu'e, ma le tulaga. Ole numera ole keywords e te filifilia e mafai foi ona a'afia ai lau paketi. E tatau ona e fa'amoemoe mo se paketi e talafeagai ma au tupe. Peitai, e taua le maitauina e mafai ona si'itia le tau o AdWords pe afai e te filifilia upu autu e matua tauva.

O le isi auala e tipi ai le tau o AdWords o le faʻafaigaluegaina o se freelancer. O le tau o le fa'afaigaluegaina o se freelancer mo lenei galuega e mafai ona amata mai $100 ia $150 i le itula. Ae o se freelancer lelei e mafai ona faʻasaoina oe i le tele o tupe e ala i le aloese mai tupe faʻaalu le aoga.

O le isi auala e faʻaitiitia ai le tau o Adwords o le faʻaaogaina lea o le tau i le mauaina. A'o CPA e sili atu le taugata nai lo fa'asalalauga masani, o lo o manuia pea. Afai e te fa'aaogaina CPA, e mafai ona e fetuutuunai lau tau i le kiliki ina ia tausia lau paketi i totonu o lau aapa. O le a tu'uina atu ai fo'i ia te oe se manatu i le tele o mea e te fa'aaluina mo fa'asalalauga ta'itasi.

Fa'aliliuga fua

O le fua faatatau o le liua o se metric taua e siaki i AdWords. O le maualuga o le fua o le liua, o le tele o feoaiga o loʻo e aveina i lau 'upega tafaʻilagi. Peitai, e mafai ona fa'atatauina se fua fa'aliliu maualalo i ni nai mafua'aga 'ese'ese. Afai o loʻo e tulimataʻia tagata faʻatau i lau matata, e tatau ona e fa'amoemoe e ausia a 2.00% fua o le liua pe sili atu. Afai e mafai ona e ausia lenei mea, e te fa'atupuina atili ta'ita'i ma, i le taimi, tele pisinisi.

Muamua, e tatau ona e aoina faʻamatalaga e uiga i au tagata faʻatau. E tatau ona mafai ona e ofoina atu ni ofo fa'apitoa. Ina ia faia lenei mea, e mafai ona e fa'aogaina fomu po'o kuki i lau 'upega tafa'ilagi. Ona mafai lea ona e faʻaogaina nei faʻamatalaga e fai ai ofo e talafeagai i au tagata faʻatau. O le a fesoasoani lea ia te oe e fa'ateleina lou fua faatatau liliu.

Ole fua ole liua e fa'alagolago ile tele o mea e aofia ai le alamanuia ma le oloa. I le e-pisinisi, o lesi foi mea, o le averesi fua faatatau o le 8.7%. I le taimi nei, O le fua faatatau o le liua o le AdWords 2.35%. Ma mo alamanuia e pei o tupe, luga 10% o fua faatatau liua e 5 taimi maualuga atu nai lo le averesi. Faalaua'itele, e te manaʻo e faʻamoemoe mo se fua faatatau o le liua a itiiti ifo 10%.

Ina ia faʻateleina lou fua faatatau liliu, e tatau ona e taulai atu i au tagata faatau lelei. O le taulaʻi atu i tagata faʻatau saʻo o le a le gata ina sefe ai au tau faʻasalalauga, ae o le a faateleina ai foi ou avanoa e manuia ai. O le a toe foʻi atu tagata faʻamalieina sili atu i lau 'upega tafaʻilagi ma avea ma faʻasalalauga faʻailoga. E le gata i lea, e mafai ona e fa'atuputeleina lou olaga atoa tau o tagata fa'atau.

Ina ia faʻateleina lou fua faatatau liliu i Adwords, ia mautinoa e fa'alelei lau itulau fa'asaga. E mafai ona e faia lenei mea e ala i le faʻaleleia atili o lau mamanu itulau tulaueleele, tusiaina kopi fa'amalosi ma fa'amamā lau fa'aupuga fa'atau. I le male, o le a fesoasoani e faʻaleleia lou fua faatatau o le liua pe afai o lau 'upega tafaʻilagi e mamanuina mo tagata faʻaoga feaveaʻi. E le gata i lea, e mafai fo'i ona e fa'aogaina le toe fa'atauga e fa'atosina ai au tagata asiasi e fa'atau.

E i ai nai mea e malamalama ai e uiga i Adwords – Su'esu'ega upu autu, Tau ile kiliki, Sikoa lelei, ma Toe tulimata'i. A e malamalama loa i nei manatu, e mafai ona e maua le tele o mea mai au fa'asalalauga fa'asalalauga. O le laasaga muamua o le setiina o se togi lelei mo au upu autu. O le Quality Score o se numera numera e fuaina ai le talafeagai o au faʻasalalauga i lau au maimoa.

Su'esu'ega upu mo Adwords

Su'esu'ega autu mo Adwords o se vaega taua o le fa'amalamalamaina o lau maketi fa'atatau ma le atina'eina o se fa'asalalauga lelei. O upu autu e fesoasoani ia te oe e iloa ai upu su'esu'e aoga ma a latou fuaitau tutusa, ma latou maua ai fo'i fa'amatalaga fa'afuainumera i amioga a tagata fa'aoga Initaneti. You can use a free tool like Google Adwords Keyword Tool or a paid tool like Ahrefs to find a list of potential keywords for your ad.

O se tasi o laasaga sili ona taua i suʻesuʻega faʻaupuga o le malamalama i le faʻamoemoe i tua o upu autu. A aunoa ma lenei malamalama, o le ae maimau lou taimi i luga o tuutuuga ma le manatu sese. Faataitaiga, tagata su'e mo keke fa'aipoipoga i Boston o le ai ai se fa'amoemoe e matua'i ese lava nai lo i latou o lo'o su'e faleoloa keke fa'aipoipo e lata ane ia te a'u. O loʻo suʻeina e le au muamua ni faʻamatalaga patino, a o le vaega mulimuli e sili atu ona lautele.

A maua loa sau lisi o upu autu, e mafai ona e faʻaleleia le sailiga e faʻaaoga ai filifiliga eseese o loʻo maua i le tulimanu agavale pito i lalo o le lau. E mafai ona e filifili e na'o le fa'aalia o fa'amatalaga talafeagai ma fa'ate'aina ni fa'amatalaga le talafeagai mai le lisi. E sili ona fai lenei mea pe a umi lau lisi o faaupuga. E ala i le filifilia o le upu sa'o fuaitau, e mafai ona e faʻateleina le avanoa e maua ai tagata faʻatau ma ave faʻatau.

E ese mai Google, you can also research popular terms on social media sites. In particular, Twitter is one of the most lucrative sources of keywords. The hashtag feature on Twitterchat is one of the best ways to find relevant conversations about your keyword. You can also use tools like Tweetchat and Twitterfall to find out what your target audience is talking about.

If you know the problems your target audience faces, you can focus your keyword research on them. Whether you’re writing blog posts or landing pages, you can address their problems by offering a solution. Regardless of the topic, e taua le faʻamautinoa e aoga au mea ma aloese mai le faʻamalosi.

Tau ile kiliki

Afai e te mana'o e fa'asalalau ile Google, e tatau ona e mafaufau i le tau ile kiliki. Ole CPC e fa'atatau ile vaevaeina ole tau atoa ole fa'asalalauga ile numera o kiliki na te mauaina. O lenei numera e mafai ona fesuisuiai e faalagolago i upu autu e te filifilia, ma le tauvaga mo avanoa fa'asalalauga.

E lua ituaiga autu o faʻataʻitaʻiga CPC: fa'avae tauofo ma fua fa'atatau. I le filifilia o se faʻataʻitaʻiga tau-pa-kiliki, e tatau i le tagata faʻasalalau ona mafaufau i le taua o kiliki taʻitasi e faʻavae i luga o tupe maua e mafai ona maua e tagata asiasi taʻitasi. O fa'asalalauga sili ona maualuga o le a maua ai CPC maualalo.

CPCs e mafai ona eseese tele mai alamanuia i alamanuia, ma e sili ona lelei le siakiina o le tau masani i le liua i lau niche. Faataitaiga, se faleoloa seevae atonu e maualuga le tau i le liua, a'o se kamupani tupe e na'o le mauaina 2%. Fa'alagolago i lau pisinisi, e tatau foi ona e tilotilo i le tau averesi o oloa ma auaunaga.

Ole aofa'i e te totogiina ile kiliki e fa'atatau ile ituaiga o oloa e te fa'atau atu ma le tauvaga. Faataitaiga, pe a e fa'atau atu totini aso malolo, atonu e te mana'o e totogi e sili atu nai lo se ofisa loia e fa'atau atu $15 totini aso malolo. Peitai, se tau maualuga i le kiliki atonu e le talafeagai pe a tau o au oloa $5,000.

E ui o le tau ile kiliki atonu e faʻafefe, e le tatau ona avea ma se mataupu. Afai e te faʻaogaina suʻesuʻega upu e faʻamalieina ai au faʻasalalauga, e mafai ona e fa'aoga atili lau fa'asalalauga i tagata o lo'o su'e oloa po'o au'aunaga e te ofoina atu. O le a fesoasoani ia te oe e fuafua upu sa'o e taula'i ma fa'amuamua su'esu'ega fa'atatau. Ole averesi tau ile kiliki ole a va'aia so'o se mea mai $1 ia $2 i luga o fesoʻotaʻiga faʻaaliga ma fesoʻotaʻiga suʻesuʻe. Ole tau ile kiliki e faʻatatau ile faʻateleina o le tau atoa ile numera o taimi e kiliki ai se faʻasalalauga.

E mafai foi ona e siaki le CPC averesi e ala i le faaaogaina o le “CPC averesi” koluma i lau Fa'asalalauga. O lenei fuainumera o le a tuʻuina atu ia te oe se manatu lautele o le tele e mafai ona e faʻaaluina i le kiliki i luga o lau faʻasalalauga.

Sikoa lelei

Adwords’ E mafai ona a'afia sikoa lelei ile tele o mea. O nei mea e aofia ai le fetaui ma upu autu, uiga lelei o fa'asalalauga, ma le nofoaga e taunuu ai. O le faʻateleina o togi lelei e mafai ona faia se eseesega tele i se faʻasalalauga. O nai auala ia e fa'aleleia atili ai lau togi lelei. Fa'aoga meafaigaluega na saunia e Google e fa'aleleia atili ai lau fa'asalalauga.

Tulaga tasi, fa'alelei lau kopi fa'asalalauga. O le sili atu ona talafeagai o lau kopi faʻasalalauga, o le lelei foi lea o le a faatino, ma o lea, fa'aopoopo lau Sikoa Tulaga. E mafai ona e ausia lenei mea e ala i le tusitusi catchy, kopi talafeagai ma si'osi'omia i tusitusiga fa'atatau. This will ensure that the ad is the most relevant to the searcher’s query.

AdWords also allows you to view the keyword analysis, which is reported on a 1-10 scale. This allows you to analyze whether your keywords are performing well. If your keywords are generating fewer click-throughs, consider deleting those ads and creating new ones. This will help you get better positions and lower CPCs.

Google’s quality score is determined by several factors, ranging from the quality of your ads to the relevance of your content. It varies from account to account and can even be determined by individual keywords. The quality score is something that you’ll want to work on over time because it will make your campaigns more effective. E te totogia foi le itiiti ifo ile kiliki pe a e faʻateleina lau togi lelei.

O togi lelei e tele lava ina fa'atatau i le talafeagai o au fa'asalalauga ma itulau tulaueleele. O fa'asalalauga e maualuga le fa'atatau e masani ona maua ai togi lelei. Afai latou te le taua pe le fetaui ma le faʻamoemoe o le tagata faʻaoga, o le a latou maua se togi averesi pe i lalo ifo o le averesi. Ona, e te manaʻo e faʻamalieina au itulau faʻaleleia, talu ai e afaina ai togi lelei.

Toe tulimata'i

Re-targeting o le faagasologa o le faʻaalia o faʻasalalauga talafeagai i tagata asiasi na asiasi muamua i lau 'upega tafaʻilagi. E masani lava, o le faʻasalalauga e faʻaalia i tagata asiasi i ni nai aso talu ona maeʻa la latou asiasiga muamua, ma e mafai ona avea ma se auala taua e toe maua ai pisinisi. Peitai, e taua le manatua o le umi ole fa'aaliga fa'aaliga e tatau ona le itiiti ifo 30 aso ina ia aoga.

Ina ia faʻateleina le manuia o se faʻasalalauga faʻatau, e tatau ona e malamalama i le fa'avasegaina o lau au maimoa. Faataitaiga, pe afai o lau 'upega tafaʻilagi e faʻatatau i tagata faʻatau mai le faitau aofaʻi tutusa, e mafai ona e filifili e fa'atatau i latou i fa'asalalauga fa'apena e fa'atatau i mea latou te fiafia i ai. A mae'a loa ona e faia vaega o au au maimoa, ona mafai lea ona e filifilia se fa'asalalauga fa'asalalauga mo lau fa'asalalauga toe fa'atau. Mo lenei, Google e ofoina atu fa'ata'ita'iga tau eseese e tolu: Tau ile Afe Fa'aaliga (CPM), Tau ile Kiliki (CPC) ma le tau ile mauaina (CPA).

E mafai foi ona avea le toe faʻatulagaina o se auala sili e faʻafeiloaʻi ai tagata fou i au oloa ma auʻaunaga. O lesi foi mea, pe afai na e tatalaina talu ai nei se laina fou o teuga, e mafai ona e faʻaogaina le toe faʻatulagaina e faʻalauiloa ai lau aoina fou. E mafai foʻi ona e faʻaogaina le toe faʻatulagaina i maketi i tagata asiasi na o ese mai lau 'upega tafaʻilagi e aunoa ma le faʻatauina o se mea.

Toe fa'atulagaina galuega e ala i le fa'aogaina o tekinolosi fa'avae kuki. O lenei tekinolosi e mafai ai e kamupani ona siaki a latou au maimoa ma le le iloa ma auina atu ia i latou faʻasalalauga talafeagai e faʻavae i luga o latou fiafiaga. E fa'atagaina ai fo'i latou e fa'aoga su'esu'ega tala fa'asolopito e fa'atatau i latou fa'alogo i fa'asalalauga talafeagai. O le faaiuga, toetargeting campaigns e maua ai se aafiaga lelei i le tele o tagata faʻaoga.

Toe fa'atatauina fa'aupuga e fesoasoani ia te oe e fa'atosina tagata fa'atau e tu'uina atu i lau fa'ailoga se isi avanoa ma toe fa'agaoioia tagata fa'atau o iai. Ose auala lelei fo'i e fa'amanatu ai i tagata atonu na filifili mai lau 'upega tafa'ilagi. Afai e tuua e au tagata asiasi lau 'upega tafaʻilagi e aunoa ma le faia o se gaioiga, toe fa'atatauina fa'aupuga o le a fa'atagaina oe e toe fa'afeso'ota'i i latou.

upu fa'aletonu

O le faʻaaogaina o upu faʻaleaga i lau Adwords faʻaupuga e mafai ona fesoasoani ia te oe e aloese mai kiliki e le manaʻomia e ala i le faʻaitiitia o le numera o kiliki e le liliu mai.. E mafai ona e fa'aopoopo upu fa'aletonu i tulaga eseese, e aofia ai le faʻasalalauga faʻapitoa poʻo faʻasalalauga faʻapitoa. Peitai, e taua le filifilia o le tulaga sa'o mo lau fa'asalalauga, e pei o le fa'aopoopoina o fa'aupuga le lelei ile tulaga sese e mafai ona fa'aleaga lau fa'asalalauga. I le polokaina o faaupuga lautele pei “falai ea ninja”, e mafai ona e faia au faʻasalalauga faʻapitoa ma sefe tupe.

O le laasaga muamua i le fatuina o se lisi o upu le lelei o le siakiina o lau lipoti o faaupuga suʻesuʻe. O le a fa'ailoa atu ia te oe po'o fea fa'amatalaga su'esu'e e fetaui tonu ma lau pisinisi. E mafai fo'i ona e fa'aogaina le lipoti e fa'alelei ai au 'upu. Afai e te matauina se numera maualuga o upu e le talafeagai, e mafai ona e fa'aopoopoina i lau AdWords le lelei keywords lisi lisi.

O le fa'aopoopoina o fa'aupuga leaga e le fa'alavelave e pei ona e manatu ai. E mafai ona e mulimuli i le aʻoaʻoga aloaʻia a Google e faʻamautinoa o loʻo e faʻaogaina le auala sili mo le faʻaopoopoina o faʻaupuga le lelei i lau faʻasalalauga Adwords. A uma loa ona e faia, e mafai ona e fa'afaigofie lau fefa'ataua'iga ma fa'aitiitia tupe fa'aalu fa'asalalauga.

O upu fa'aletonu e aoga fo'i mo le pu'eina o ta'ita'i ma le puipuia o fa'asalalauga mai le fa'aalia i su'esu'ega le talafeagai.. Faataitaiga, pe a fa'atau atu e lau pisinisi meataalo maile, e mafai ona e fa'aaofia ai upu fa'aletonu mo su'esu'ega fa'atatau i ta'ifau. E ala i le fa'aogaina o upu fa'aletonu, Google o le a le fa'atusaina fa'aupuga fa'atusa lautele ma su'esu'ega fa'atatau i taifau.

O le fa'aopoopoina o fa'aupuga le lelei i lau fa'asalalauga e tutusa lelei ma le fa'aopoopoina o mea lelei. Pau lava le eseesega o upu le lelei ua fa'aopoopoina ma se fa'ailoga to'ese (-). E ala i le faʻaopoopoina o faʻaupuga le lelei i lau faʻasalalauga, e mafai ona e poloka fa'amatalaga su'esu'e. Faataitaiga, le fa'aogaina o le fetaui tonu le lelei mo seevae o le a taofia ai lau fa'asalalauga mai le fa'aalia mo su'esu'ega o lo'o iai le fuaitau sa'o “seevae tamo'e.” Peitai, e le fa'apea e te le maua ni fa'ai'uga su'esu'e mo isi fa'aupuga fa'atatau.

AdWords o se tasi o meafaigaluega sili ona mamana mo maketi i luga ole laiga. E mafai e le fa'avae ona fesoasoani ia te oe e o'o atu i lau au maimoa e ala i le fa'alauiloaina o au oloa ma au'aunaga e ala i fa'asalalauga fa'atatau. E ese mai AdWords, e mafai foi ona e faʻaogaina isi faʻasalalauga PPC pei o faʻasalalauga Facebook ma Instagram, Twitter fa'asalalauga, ma Pinterest Fa'alauiloa pine. E mafai fo'i ona e fa'aogaina fa'asalalauga afi su'esu'e, pei o fa'asalalauga Bing e fa'alauiloa ai lau 'upega tafa'ilagi.

Fa'asalalauga tusitusia

O le fa'atupuina o fa'asalalauga tusitusia a Adwords e mana'omia ai le poto ma tomai. E taua le tusia o faʻasalalauga e faʻaoso ai tagata faʻaoga e kiliki i luga o le soʻotaga ma fai se faʻatau. O le kopi fa'asalalauga e tatau ona i ai se vala'au-i-gaioiga manino, tau, siitaga, ma fa'amatalaga e uiga i le oloa po'o le tautua. E tatau foi ona taulaʻi i le tele o masini ma faʻaoga faʻamatalaga faʻailoga. O le auala sili e faʻateleina ai le aoga o au faʻasalalauga tusitusiga a Adwords o le faʻamalieina ma faʻaalia lelei..

A'o faia se fa'asalalauga fa'amatalaga AdWords, e tatau ona e mafaufau i le umi o le tusitusiga. O se fa'asalalauga Google masani e aofia ai elemene e lima, e aofia ai se Ulutala o 25 mataitusi, lua Fa'amatalaga Laina o 35 mataitusi taitasi, ma le Fa'aaliga URL e mafai ona aofia ai 255 mataitusi. O le URL e tatau ona i ai i le tulaga pito i luga e tutusa ma le itulau e tulaueleele ai. E ui lava e le faamalosia, ose manatu lelei le fa'apipi'i keywords i totonu o le so'otaga fa'aalia, pe a mana'omia.

AdWords text ads ose auala lelei e fa'asalalau ai lau pisinisi. E mafai ona e fa'aogaina laina e lua o tusitusiga e o'o i 35 uiga uumi, ma e tatau ona e mautinoa o lau savali o loʻo faʻaalia ma valaʻau e faʻatino. E mafai fo'i ona e fa'alautele atu fa'amatalaga e te fa'aofi i lau fa'asalalauga e ala ile fatuina o se tala i AdWords. E ui o filifiliga mo le faʻalauteleina o au faʻasalalauga faʻasalalauga AdWords e faʻalagolago i le ituaiga tagata faʻasalalauga e te iai, fa'alauteleina o fa'amatalaga i lau fa'asalalauga e mafai ona avea ma auala sili e maua ai le tele o kiliki ma fa'atau atili ai.

Ina ia faʻateleina le aoga o au faʻasalalauga tusitusiga Adwords, e tatau ona e fa'aogaina le itulau sa'o e tula'i mai mo latou. Le filifilia o le itulau tulaueleele sese e mafai ona tape tagata faʻaoga ma iʻu ai i le le lelei o fua faatatau o le liua. I le male, e tatau ona e fa'aauau pea su'ega ma fa'ata'ita'i i au fa'asalalauga e fa'aleleia ai le auala latou te fa'atinoina. E te le iloa le mea o le a aoga ma le mea e leai, o lea aua le fefe e faataitai!

Ua fa'alauiloa e AdWords se faiga fou mo fa'asalalauga fa'amatalaga, lea e maua ai e le au fa'asalalauga le tele o avanoa e fa'aalia ai a latou oloa ma auaunaga. O fa'asalalauga fa'alauteleina o tusitusiga e mana'omia ai sina toe tusi, ae latou te tuuina atu ia te oe e faaluaina le avanoa.

Fuaitau fetaui

Fuaiupu fetaui i Adwords o se auala sili atu ona saʻo e faʻatatau i au faʻasalalauga, ma e ofoina atu le maualuga maualuga o le puleaina. A e filifilia lenei filifiliga, e na'o lau fa'asalalauga e fa'aalia pe a iai i le su'esu'ega le fuaitau tonu na e filifilia. E mafai fo'i ona e fa'aofia upu i luma ma pe a uma le fasifuaitau. E mafai lava ona e o'o atu i le to'atele o tagata e fa'aogaina lenei ituaiga fa'atatau.

Fuaiupu fetaui e mana'omia oe e fa'aoga le uiga autu i lau fesili, ma fa'atagaina oe e fa'aaofia ni tusitusiga fa'aopoopo i lau fa'asalalauga. E le o toe fa'atonuina le ituaiga fa'atusa, e pei o Google's masini aʻoaʻoga e lava lelei e iloa ai pe taua le faʻatonuga o upu pe leai. E tutusa ma le fa'atusa lautele e mafai ona e fa'aogaina le fuaitau fa'atusa e fa'aalia ai fa'asalalauga i tagata o lo'o su'e upu fa'atatau.

Ina ia mafai ona fa'aoga fuaitau tutusa, e tatau ona e fa'amautinoa muamua o lo'o lava le tele o su'esu'ega a au 'upu. O le fa'aogaina o upu fa'atusa vavalalata e fa'ateleina ai lou aapa ma tu'uina atu ia te oe le agava'a e fa'atatau i upu autu e maualalo le su'esu'ega. O lenei ituaiga o faʻataʻitaʻiga e faʻamalosia ai le au maketi suʻesuʻe e sili atu le faʻaeteete i la latou fuafuaga SEM ma faʻalelei.

Ona, e mafai ona e fa'aoga upu fa'aletonu. Fa'atusa upu leaga fa'aopoopo a “” i le amataga ma le gataaga o se upu. Faataitaiga, pe a e fa'aogaina +fa'amaumauga +saienisi, e te le va'aia fa'asalalauga pe a su'e se tasi “fou” pe “fou.” O fa'aupuga fa'atusa le lelei e fesoasoani fo'i mo le polokaina o fa'aupuga fa'atusa lautele.

E tolu ituaiga autu o fuaitau autu tutusa e maua i Adwords: fetaui lautele, fuaitau fetaui, ma fetaui tonu. E mafai ona e filifilia le ituaiga fetaui sili e fa'atatau i au pisinisi mana'omia. Afai e te le maua ni fa'ai'uga lelei ile fa'atusatusaga lautele, e mafai ona e fa'aititia au upu fa'aupuga i le fa'atusa fa'aupuga. E mafai fo'i ona e fa'aaofia ai fa'aliliuga vavalalata po'o upu tutusa e fa'aiti'itia ai lau su'esu'ega.

Ia Setema, Google na suia le Phrase Match algorithm ina ia sili atu ona saʻo. O lenei, pe a fa'aogaina Fuaitau Faafetaui, o au fa'asalalauga o le a fetaui e le na'o fuaitau sa'o, ae o le eseese foi o na upu. O lona uiga o lau faʻasalalauga o le a sili atu ona talafeagai i lau niche.

Upu autu e maualuga su'esu'ega

Afai e te manaʻo e maua nisi tagata asiasi i lau 'upega tafaʻilagi, e tatau ona e filifilia upu autu e maualuga le suʻesuʻega. Ole tele ole su'esu'ega e mafai ona iloa ile va'ai ile tele o su'esu'ega e maua ile masina ile sefululua masina mulimuli.. Ona, vaai i le tauvaga mo lena upu autu: e fia tagata fa'asalalau o lo'o tauva mo le upu autu lava e tasi ma pe o le a le latou tau-pe-kiliki. O lenei faʻamatalaga e taua tele mo le fuafuaina o lau faʻasalalauga SEM.

O upu autu e maualuga le su'esu'ega e fa'aalia ai o lo'o sailia e au tagata fa'atau fa'amatalaga i se mataupu fa'apitoa. O nei tagata fa'atau e ono liliu atu i Google mo tali ia latou fesili. O le fa'aogaina o fa'aupuga maualuga su'esu'e o le a fa'ateleina ai le fa'avasegaina o lau 'upega tafa'ilagi ma le fa'alauiloaina o fa'ailoga. I le male, o le a fesoasoani ia te oe e maua atili feoaiga.

Peitai, e le o fa'aupuga uma e maualuga le su'esu'ega e aoga mo lau fa'asalalauga. Faataitaiga, se fa'apolopolo mata leisa e le mafai ona fa'amanuiaina mai le maualuga o le su'esu'ega keywords. I ata vaaia, ose fa'apolopolo pepa solo e manuia mai le maualalo o su'esu'ega. I le male, fa'atauva'a fa'atauva'a fa'atauva'a fa'atauva'a. O lona uiga o suiga sili atu.

E masani ona sili atu le taugata o upu autu maualuga nai lo upu maualalo, ae o le a latou maua ai le tele o feoaiga. Peitai, e tatau ona e manatua o upu autu maualuga e maualuga atu le tauvaga nai lo le maualalo-volume keywords. I le male, maualuga-volume keywords e faigata ona fa'avasega mo. Ae ui i lea, e aoga le tupe fa'aopoopo pe a mafai ona e fa'atinoina le tauvaga.

O le isi auala e su'e ai fa'aupuga maualuga o le fa'aogaina lea o se fa'aupuga fa'atonu. E fa'atagaina oe e su'esu'e mo fa'aliliuga autu e fetaui ma lau pisinisi. O loʻo tuʻuina atu foʻi e le faʻasologa o mea e filifili ai filifiliga e mafai ai ona e faʻateʻaina upu autu ua uma ona faʻaaogaina i Adwords. Mo upu autu maualuga, e mafai foʻi ona e faʻaogaina se meafaigaluega suʻesuʻe upu.

Le su'eina o upu autu e maualuga le su'esu'ega, e tatau ona e iloa pe toafia tagata o loʻo suʻeina na faaupuga ile Google i masina uma. O le a fesoasoani lea ia te oe e filifili po o fea upu autu e taulaʻi ma faʻaoga mo le faʻaogaina o lau upega tafaʻilagi.

Tauofoga i luga o tu'utu'uga fa'ailoga

I tausaga talu ai nei, Google ua aveese nisi o tapulaʻa i luga o tauofoga i luga o faʻailoga faʻailoga i le Adword campaigns. Ole mea lea e mafai ai e fa'ailoga ona fa'aalia a latou fa'asalalauga i luga ole su'esu'ega pe a su'e se tagata fa'atau mo le igoa ole igoa. Peitai, o lo'o iai ni ta'iala e teu i lou mafaufau pe a fai tauofo i fa'ailoga fa'ailoga.

Tulaga tasi, aua le fa'aogaina fa'ailoga fa'ailoga i lau kopi fa'asalalauga. Afai e te faia faapea, e te lamatia le solia o faiga fa'ailoga. O le fa'aogaina o fa'ailoga fa'ailoga i lau kopi fa'asalalauga o le a fa'aalia ai lau fa'asalalauga i fa'ai'uga o su'esu'ega a Google ose tagata tauva. Ose soliga fo'i o faiga fa'ailoga tau fefa'ataua'iga ma e mafai ona i'u ai i se fa'aseā mai le kamupani o lo'o umia le fa'ailoga. Ina ia aloese mai soʻo se aʻafiaga faaletulafono poʻo le amio, ia mautinoa e mataitu au tauva’ Gaoioiga a AdWords. Afai e te maitauina o loʻo faʻatauvaʻa e se tagata tauva o latou igoa faʻailoga, e mafai ona e fa'aogaina auala talafeagai totogi ma fa'aola e fa'aitiitia ai le fa'aleagaina.

A'o fa'ailoga tau fefa'ataua'iga e mafai ona fa'aitiitia fa'aitiitiga fa'aola, e mafai lava ona latou i ai se aafiaga le lelei i aafiaga o tagata faatau. O a latou faʻasalalauga o le a faʻaalia i tafatafa o lisi faʻale-aganuʻu ma e mafai ona iʻu ai i le le lelei o tagata faʻatau. O le mea lea e tatau ai i fa'ailoga ona mafaufau e fa'agata tauofoga fa'ailoga. O nei tapula'a e mafai ona afua mai i le fa'asa atoatoa o tauofoga i luga o fa'ailoga fa'ailoga e o'o atu i fa'atonuga fa'apitoa i upu autu e fa'atagaina.. E mafai fo'i ona fa'atapula'aina tulaga fa'asalalauga ma fa'afanua e taofia ai au tauva mai le tauofo i au fa'ailoga fa'ailoga.

Afai e te le o mautinoa pe mafai pe leai foi se tauofo i luga o se fa'ailoga fa'ailoga, fa'afeso'ota'i Google ma maua se kopi o fa'ailoga fa'ailoga. Atonu e mafai ona e fa'aogaina nei faaupuga i au fa'asalalauga e fai ma fa'aupuga ma fa'amaoniga lautele. Ae afai e te popole i le soliga, ona fa'afeso'ota'i lea o le tagata o lo'o pulea lau teugatupe ma fesili i au aia tatau.

Afai o loʻo faʻaogaina e lau tauva lau faʻailoga, atonu e te manaʻo e mafaufau e tuʻuina atu se faʻasea o le solia o faʻailoga i Google. O se togafiti e lamatia aua e mafai ona afaina ai lau togi lelei ma faʻateleina lau tau ile kiliki. Afai e te le manaʻo e lamatia le molia, atonu e te manaʻo e mafaufau e faʻaopoopo se upu le lelei i lau Adwords account nai lo.