Tag: Google Ads Agentur

Ua e filifili e fa'asalalau ile Google AdWords. Ae fa'afefea ona e maua i'uga sili? O a foliga o AdWords? Ae faapefea le toe maketiina? O le ae mauaina i lenei tusiga. Ma faitau pea mo nisi fa'amatalaga! Ona, fa'aoga nei fautuaga e maua ai fa'ai'uga sili! E te fiafia na e faia! Fa'aauau le faitau e a'oa'o atili e uiga ile Google AdWords fa'asalalauga ma maua le tele mai au fa'asalalauga!

Fa'asalalauga ile Google AdWords

O faʻamanuiaga o faʻasalalauga ile Google AdWords e tele. O le polokalame o se auala sili lea e faʻateleina ai le faʻaalia ma ave taavale i lau pisinisi i le lotoifale. O fa'asalalauga e va'aia i luga ole feso'ota'iga a Google ma e tu'uina atu i tagata o lo'o su'esu'e malosi ile upega tafailagi. Ole mea lea e mafai ai ona e siaki tonu pe toafia tagata e va'ai i au fa'asalalauga, kiliki i latou, ma fai le gaioiga e manaʻomia. E mafai ona faʻamaonia lenei mea e avea o se meafaigaluega taua mo le faʻateleina o faʻatauga ma faʻalauiloa faʻailoga.

O le isi faʻamanuiaga o le faʻaaogaina o Google AdWords o le mafai lea ona faʻatatau i tagata faʻapitoa e faʻatatau i le nofoaga, upu autu, ma e oo lava i taimi o le aso. Tele pisinisi fa'asalalau fa'asalalauga na'o aso o le vaiaso mai 8 AM ia 5 PM, ae o le tele o isi e tapunia i faaiuga o vaiaso. E mafai ona e filifilia lau au maimoa e fa'atatau i lo latou nofoaga ma tausaga. E mafai fo'i ona e faia fa'asalalauga atamai ma su'ega A/B. O fa'asalalauga sili ona aoga o fa'asalalauga ia e fetaui ma lau pisinisi’ oloa ma auaunaga.

O se fa'amaopoopo malosi i le va o fa'aupuga e te fa'aogaina i lau 'upega tafa'ilagi ma le fa'asalalauga fa'asalalauga e taua mo le manuia ile Google AdWords. I se isi faaupuga, o le tutusa i le va o upu autu o le a fa'aalia atili ai au fa'asalalauga ma maua atili ai au tupe. O le fa'atasi lea o le mea lea e su'e e Google i fa'asalalauga ma o le a tauia oe pe a e fa'atumauina lou fa'aauau. O le auala sili e faʻasalalau ai ile Google AdWords o le filifilia lea o se paketi e mafai ona e gafatia ma mulimuli i fautuaga na tuʻuina mai e le kamupani..

Afai e te fou ile Google AdWords, e mafai ona e fa'agaoioia se Fa'amatalaga Fa'amatalaga e leai se totogi e a'oa'o atili ai le polokalame. O le taimi lava e te maua ai se malamalamaaga autu o le faʻaoga, e mafai ona e faʻaalu sina taimi e aʻoaʻo ai e uiga i le faiga, pe fa'afaigaluega se tasi e fesoasoani ia te oe. Afai e le mafai ona e taulimaina le itu faʻapitoa o le faagasologa, e mafai ona e mataʻituina au faʻasalalauga ma mataʻituina le lelei o latou faʻatinoina mo lau pisinisi.

Tau

E tele mea e mafai ona aʻafia ai tau o Adwords. Mea muamua lava, o le fa'atauva'a o lau upu autu o le a a'afia ai le tau ile kiliki. O upu autu e tosina mai ai le tele o feoaiga e sili atu le tau. Faataitaiga, o se kamupani e ofoina atu auaunaga tau inisiua e tatau ona iloa o lona tau i le kiliki (CPC) mafai ona aapa atu $54 mo se upu autu i lenei tulaga faatauva. O le mea e lelei ai, o loʻo i ai auala e faʻaititia ai lau CPC e ala i le mauaina o le maualuga o le AdWords Quality Score ma vaevaeina lisi lapopoa o upu autu i ni mea laiti..

Tulaga lua, o le a le tele o tupe e te faʻaaluina i lau faʻasalalauga faʻasalalauga e faʻalagolago i lau pisinisi. E mafai e pisinisi maualuluga tau ona totogi e sili atu, ae o se pisinisi maualalo atonu e leai se paketi e faʻaalu ai le tele. Tau i le kiliki faʻasalalauga e faigofie ona iloilo ma e mafai ona faʻatusatusa i faʻamaumauga a le Analytics e fuafua ai le tau moni o se kiliki. Peitai, pe afai o oe o se pisinisi laititi, atonu o le ae totogi itiiti ifo i le $12,000 pe itiiti foi.

O le CPC e faʻamoemoeina i le faʻatauvaʻa o upu autu e te filifilia, lau tau maualuga, ma lau Sikoa Tulaga. O le maualuga o lau Sikoa Tulaga, o le tele o tupe e te faʻaaluina i kiliki taʻitasi. Ma ia manatua e le sili atu le maualuga o tau CPC. O upu autu maualuga o le a maua ai le maualuga o le CTR ma le maualalo o le CPC, ma o le a latou faʻaleleia au faʻasalalauga faʻasalalauga i taunuuga suʻesuʻe. O le mea lea e taua tele ai suʻesuʻega upu mo pisinisi laiti, e tusa lava pe faatoa amata.

I le avea ai ma tagata faasalalau, e tatau foi ona e mafaufau i le faitau aofaʻi o lau au maimoa. E ui lava o suʻesuʻega i luga o le komepiuta ma komepiuta e masani lava i aso nei, e to'atele tagata e fiafia e fa'aoga a latou telefoni fe'avea'i mo a latou sailiga. E tatau ona e mautinoa e te tuʻuina atu se vaega tele o lau paketi i tagata o loʻo faʻaogaina masini feaveaʻi. A leai, o le a i'u ina e fa'ama'imau tupe i fe'avea'i e le fa'amaonia. Afai e te manaʻo e fai tupe i luga ole Adwords, e tatau ona e fatuina se faʻasalalauga e fiafia i ai nei tagata.

Vaega

Pe e te fou i AdWords pe e te fa'atau atu lana pulega, atonu sa e mafaufau pe o e mauaina le tele o mea mai ai. Atonu na e tau mafaufau pe o le lala sooupu o loʻo e galue ai o loʻo faia le galuega sili. Ua laki, o loʻo i ai le tele o foliga o AdWords e mafai ona fesoasoani i lau kamupani ia maua le tele o mea mai le faʻasalalauga faʻasalalauga. O lenei tusiga o le a faʻamatalaina le lima o mea sili ona taua e suʻe i AdWords.

O se tasi o vaega sili ona taua o Adwords o le faʻatulagaina o nofoaga. O lo'o tu i lalo o le lisi o fa'atonuga fa'apolopolo ma fa'ataga mo le fetu'utu'una'i ma le fa'atatauina o nofoaga. E mafai ona aoga tele lenei mea mo pisinisi laiti, aua e mafai ai ona fa'aalia fa'asalalauga na'o su'esu'ega e afua mai i se nofoaga patino. E mafai fo'i ona e fa'ailoa mai e te mana'o e fa'aalia au fa'asalalauga na'o su'esu'ega e ta'u manino mai ai lou nofoaga. E taua tele le faʻaogaina o le faʻaogaina o nofoaga i le tele e mafai ai – o le a fa'ateleina ai le aoga o lau fa'asalalauga.

O le isi vaega taua ole AdWords ole tauofo. E lua ituaiga o tauofoga, tasi mo fa'asalalauga tusi lesona ma le tasi mo fa'asalalauga otometi. E mafai ona e filifili po o le fea e sili mo lau faʻasalalauga e faʻatatau i le ituaiga o faʻasalalauga o loʻo e tulimataʻia ma le aofaʻi e te manaʻo e faʻaalu i faʻasalalauga taʻitasi.. O tauofoga tusilima o le filifiliga sili lea mo pisinisi laiti, a'o tauofoga otometi o le filifiliga sili lea mo le tele. Faalaua'itele, e sili atu le taugata o le tauofoga tusilima nai lo le tauofoga fa'apitoa.

O isi vaega o Adwords e aofia ai faʻasalalauga faʻapitoa ma faʻasalalauga faʻasalalauga eseese. O lo'o fa'asolosolo lemu le moli, ae e mafai ona e fa'aogaina ituaiga eseese mo au fa'asalalauga. Google fa'ataga fo'i oe e fa'aopoopo so'otaga i luga ole laiga i au fa'asalalauga, lea e mafai ona faateleina ai lau FMT. Ole tele ole feso'ota'iga a Google e mafai ai ona maua se fa'asalalauga fa'asalalau vave. O lona faiga tauofo e mafai ai fo'i ona fa'afanua fa'afanua, lea e mafai ona fesoasoani mo le faʻatatauina o au faʻasalalauga i nofoaga sili ona lelei ma le faitau aofaʻi.

Toe maketiina

Re-marketing Adwords e faʻatagaina oe e faʻafeiloaʻi tagata asiasi i lau 'upega tafaʻilagi e faʻavae i luga oa latou amioga muamua. E aoga lenei mo 'upega tafaʻilagi tetele e tele oloa poʻo tautua. Toe fa'atauga fa'asalalauga e fa'atatau i tagata fa'apitoa, o lea e atamai ai le vaevaeina o tagata asiasi i lau faʻamaumauga. Ole mea lea e fa'amautinoa ai o fa'asalalauga e fa'aalia i au tagata fa'aoga e talafeagai i oloa po'o tautua na latou va'ai talu ai nei. Afai e te manaʻo e maua le tele o mea mai lau faʻasalalauga toe faʻatau, e tatau ona e malamalama i le fa'atauga a lau tagata fa'atau.

Ina ia amata, faia se teugatupe e leai se totogi i le Google's Re-marketing program. O le a fesoasoani lea ia te oe e siaki po o fea faʻasalalauga o loʻo kiliki i luga ae o fea e leai. E mafai fo'i ona e siaki po'o fea fa'asalalauga o lo'o liliu. O le a fesoasoani lea ia te oe e faʻaleleia au faʻaupuga adwords ma faʻateleina le suʻesuʻeina o masini suʻesuʻe a lau 'upega tafaʻilagi. Peitai, o lenei metotia e taugata ma e tatau ona e iloa tonu pe faʻafefea ona seti lau paketi e maua ai le faʻafouga sili i au faʻaalu faʻasalalauga.

Tauofoga i upu fa'ailoga fa'ailoga

Afai na e fa'ailogaina se faaupuga, e tatau ona e tauofo i ai. O fa'ailoga fa'ailoga e lelei tele mo fa'amaoniga fa'aagafesootai ma upu autu. E mafai ona e fa'aogaina fa'ailoga fa'ailoga i au fa'asalalauga ma kopi fa'asalalauga, pe afai e talafeagai le upu i lau pisinisi. E mafai fo'i ona e fa'aogaina fa'ailoga fa'ailoga e fai ai se itulau tulaueleele ma le upu autu. Ole togi lelei ole fa'ailoga fa'ailoga e fa'alagolago ile tele o mea, e aofia ai le auala latou te tauofo ai.

E tolu mafuaʻaga masani e aloese ai mai le faʻatau i luga o faʻailoga faʻailoga i Adword. Tulaga tasi, e le mafai ona e fa'aogaina lau fa'ailoga ile kopi fa'asalalauga pe a le fa'atagaina e le pule fa'ailoga. Tulaga lua, e le mafai ona fa'aogaina se fa'ailoga fa'ailoga i kopi fa'asalalauga pe afai o se vaega o le upega tafa'ilagi a le isi kamupani. E le fa'asa e Google upu fa'ailoga fa'ailoga, ae e faavaivaia ai i latou. E fa'amalosia ai fo'i le fa'atauvaga mo fa'ailoga fa'ailoga ma maua ai le tau fa'aopoopo.

Afai e fa'aogaina e au tagata tauva lou igoa fa'ailoga, e mafai ona latou tauofo i ai e faʻateleina ai lo latou avanoa e faʻaalia i SERPs. Afai e te le tauofo i ai, e mafai ona fa'aogaina e lou tagata tauva. Ae afai e le o iloa e le tagata tauva o loʻo e faʻatau i lou igoa igoa, atonu e aoga le fa'aopoopoina o se upu fa'aletonu i lau tala. I soo se tulaga, o le ae maua se avanoa sili atu e te manumalo ai i le SERPs ma se igoa puipuia-faailoga.

O le isi mafuaʻaga e aloese ai mai le faʻatauvaʻa i luga o faʻailoga faʻailoga o le faʻaogaina o le upu autu e ono le faʻafememeaʻi ai tagata faʻatau.. Peitai, ua maua e le tele o faamasinoga o le tauofoga i luga o upu tau fefa'ataua'iga e le o se soliga o fa'ailoga. Peitai, o lenei faiga e iai sona aafiaga faaletulafono. E ono afaina ai lau pisinisi, ae i se taimi umi e mafai ona manuia ai oe. Ole mea masani lea ile faʻasalalauga PPC. O taunuuga faaletulafono o lenei faiga e le o manino, ma e taua le aloese mai soʻo se faʻalavelave le malamalama aʻo leʻi faia le tauofoga.

I Adwords, you can set up your ad by selecting a Broad match or Phrase match. You can also set up a Single keyword ad group. Ma mulimuli ane, you can adjust your Quality score to your liking. But before you start, there are some important things to keep in mind. Malaga lautele: It’s the best way to find people who are searching for your product or service. Phrase match: This option is best suited for those who have a broad idea about the product or service they are offering.

Malaga lautele

When using broad match in Adwords, you want to make sure your ad focuses on the right keywords. Broad match keywords have the biggest impression volume and can help you find the most relevant keywords. I le taimi, broad match keywords can help you save money on your ad budget by reducing irrelevant clicks and increasing conversion rate. Broad match keywords can also be used to target niche markets. Broad match keywords are also great for companies that offer a wide variety of products and services.

Faataitaiga, a clothing site may sell little black dresses, or plus-size women’s dresses. Broad match can be expanded to include these terms as negatives. E faapena foi, you can exclude terms like red or pink. You’ll find that broad match will be sharper on new accounts and fresh campaigns. It makes sense to use more specific keywords, but if you’re unsure of what you’re trying to target, try a broad match first.

As a new advertiser, you might want to use broad match as your default type. Peitai, it’s important to note that broad match can lead to ads that may not be relevant to your business. E lē gata i lea, you’ll have to deal with unexpected search queries that might be irrelevant. This isn’t a good idea if you’re new to Adwords and have no idea how to use different match types.

When using broad match in Adwords, make sure you’re targeting the right keywords. Broad match is the most generic match type, so it allows your ads to show up for a wide variety of terms. This can help you get a lot of clicks on your ads, but you’ll also have to pay close attention to them and make sure they’re relevant to your business. O lea, when choosing a broad match keyword, make sure it matches your business’ niche market.

Phrase match

Using the Phrase Match option in Adwords allows you to find out what customers are searching for by analyzing what they type in the search bar. By limiting your ad spend to searches with the exact phrase, you can better target your audience. Phrase Match is a great way to improve the performance of your ad campaign and get a higher ROI. To learn more about phrase match in Adwords, faitau pea.

With this setting, your keywords will be better targeted because they are related to what people are searching for. Google has been using match types since the beginning of paid search. I totonu 2021, they’re changing the way you use these settings. Phrase match is the replacement for broad match modifiers. For now, you should use the two match types. Phrase match requires keywords to be in the same order as the query and the phrases.

Faataitaiga, a phrase match account may be more profitable than an exact match account. This strategy will not appear for searches with the keyword intact, but it will show up for phrases that are relevant to your business. Phrase match in Adwords is a great way to target users without a huge keyword list. O lea, what are the advantages of using Phrase Match in Adwords? E tele. Let’s take a look at each of them.

A negative keyword list is the best way to block unwanted clicks. The AdWords Negative Keywords List has more than 400 negative keywords that you can use to optimize your ads. A negative keyword list is a great tool to help you identify which keywords are generating the least ROI. You can use this list to save ten to twenty percent of your search ad spend. You can also use negative phrase match keywords.

Single keyword ad group

Creating an Adwords single keyword ad group is relatively simple. One of the benefits of this type of ad group is that it is hyper-specific to a single keyword. This can improve your quality score and help you get lower costs per conversion. It also helps to match the keywords to the ad. The ad group editor is easy to use and allows you to copy existing ad groups in a matter of minutes.

Creating a single keyword ad group is not for beginners. You should only use it for keywords that receive 20 ia 30 searches each month. This method has its disadvantages and should only be used with caution. I le male, it can waste valuable time and effort. You should split up your ad groups when you’re sure that your keywords will have high search volume. To ensure that you’re using this method correctly, make sure to follow these steps.

Pe a fatuina se SKAG, remember to use exact match keywords. This will help you stop using low-quality keywords and improve your click-through rate. You can also use SKAGs to test different demographic tweaks and bid adjustments. Keep in mind that an exact match keyword may not perform the same geographically or on devices. If the ad group includes only one product, you’ll want to limit the number of exact match keywords in it.

Another useful feature of Single Keyword Ad Groups is the ability to adjust your bids based on keywords and user behavior. This allows you to get higher click-through rates, better Quality Scores, and lower costs. Peitai, the one main disadvantage is that the ads will only appear when a specific keyword is searched. I se faapuupuuga, the single keyword ad group should be used only when you’re 100% sure that your product will sell.

Sikoa lelei

There are three factors that affect your Quality Score for Adwords, and improving them all is essential to getting a high ranking. Here are some strategies you can implement to improve your score. Faitau atili e a'oa'o atili. o Choose a high-quality ad copy. If the ad copy is too generic, users may not be able to determine whether or not it’s relevant. Make sure the ad copy matches your keywords, and surround it with related text and search terms. When the searcher clicks on the ad, it brings up the most relevant one. A high-quality score is based on relevancy.

o Monitor your quality score. If you see ad copy that is getting low CTR, it might be time to pause it and change the keyword. You should change it with something else. But watch out for the negative keywords groups! Those are the ones that may have negative effects on your quality score. Changing them will not only raise your quality score, but also help improve your ad copy. So don’t forget to check your quality score often!

o Check your click-through rate. Quality score is a measure of how many people clicked on your ad after seeing it in a search. O lesi foi mea, if 5 people clicked your ad but didn’t click your ad, your quality score is 0.5%. If a high quality score is high, your ad will appear higher in search results, and will cost you less. It’s important to keep in mind that you can’t control everything, so make sure to check this metric as well.

Another factor that affects Quality Score is cost per click. A low quality score will increase your CPC, but the effects vary from keyword to keyword. As with many other aspects of search engine marketing, it’s impossible to see how the Quality Score affects CPC right away, so watch it over time. Increasing your Quality Score can have a big impact on the success of your marketing campaign. The benefits of a high Quality Score will become apparent over time.

Tau ile kiliki

When determining the cost per click you can use as a target, consider your product’s value and your budget. Faataitaiga, a product that costs $200 can generate as many as 50 clicks at a CPC of $.80, which would be a 5:1 return on investment (TUPU). I se isi faaupuga, if you’re trying to sell a $20,000 oloa, a CPC of $0.80 would net you a sale of $20,000, whereas if you’re selling a $40 oloa, you’ll spend less than that.

There are many ways to reduce the cost per click. Aside from optimizing extensions and landing pages, there are also some strategies to lower CPC. You can follow Marta Turek’s guide on how to reduce CPC in the best way possible without sacrificing visibility and clicks. Although there’s no single secret formula to get better ROI, following these strategies will lead to better results and lower CPC. O lea, what are the best ways to lower your cost per click for Adwords?

Ose tulaga lelei, your cost per click will be around five cents for a click, and it is best to aim for that. O le maualuga o lau FMT, the more likely you’ll earn from the campaign. As you’ll be paying for advertising, you need to understand the value of your customers. This will determine how much you should spend to get your ads seen by your targeted audience. You must also consider the CTR (fua o le kiliki) to make sure they’re relevant and helpful.

Cost per click for Adwords can be managed manually or automatically. You can specify your maximum daily budget and manually submit bids. Google will choose the most relevant bid to meet your budget. You also need to set a maximum bid per keyword or ad group. Manual bidders keep control of the bids while Google decides which ads to place on the display network. The cost per click for your ads depends on how well-designed and optimized your ad copy is.

Malaga lautele

If you’re starting a new campaign, you’ll want to use broad match as the keyword strategy. You’ll likely find some additional keywords to target with broad match. Here are some ways to use this keyword strategy. You’ll also be able to monitor the effectiveness of your ads. You’ll be able to track how well your ads are performing in comparison to others in your niche. Broad match in Adwords can be the perfect way to gauge the potential of your campaign.

The first advantage of broad match is that it filters out irrelevant traffic. You can also limit the number of search queries you receive through this type of strategy. The downside to broad match is that you don’t get as targeted an audience as you think. E le gata i lea, your chances of converting to sales are significantly reduced. Broad match is not a good choice if you’re trying to drive traffic to a specific product. Ua laki, there are other, better ways to target your audience.

The broad match modifier is the default match type in Adwords. It’s the most popular match type, as it reaches the broadest audience. With broad match, your ads show up when users search for a particular keyword or phrase that’s related to your product or service. Broad match keywords can result in a lot of clicks, but it’s important to monitor them closely to ensure you’re not wasting your money on irrelevant traffic.

Using broad match as a keyword strategy can save you a lot of time. Google processes over 3.5 billion searches a day, with 63% of them coming from mobile devices. O lea, it’s crucial to find the best keywords to use in your campaign. Derek Hooker, a contributor to the Conversion Sciences blog, recommends creating keyword variations using different match types. O lenei auala, you can find the keywords that are most relevant to your product or service.

Using broad match in Adwords for your ads can reduce the number of irrelevant clicks, thereby increasing your impression share and reducing your cost per click. I se taimi umi, this will improve the relevance of your ads and increase your conversion rate. You may even be surprised at how many clicks you receive from your campaign with this approach. Just be sure to read the details below. I le taimi nei, have fun with AdWords!

Phrase match

Using the phrase match feature in Adwords can increase your campaign’s visibility by allowing you to show ads to people who are searching for your exact keyword or close variations of it. By placing an opt-in form on your website, you can capture visitors’ details for email marketing. While page views are a way to measure how many people visit your website, unique visitors are considered unique. You can create personas to represent different types of users.

Using close variants for keywords will help you target lower volume keywords. Google will ignore keywords with function words. This results in hundreds of similar keywords waiting to serve ads. Google’s recent announcement of close variants demonstrates the power of phrase match. It forces search marketers to think about optimization and SEM strategies. It can improve conversions by up to six times. Phrase match has many advantages. This tool will give you a more precise idea of how to improve your campaign’s results.

While broad match and phrase match are both useful, they have their differences and benefits. Phrase match requires more specificity than broad match, but does not undermine the importance of word order. In addition to requiring less keywords, phrase match also allows you to add additional text to your query. This option is more expensive, but has bigger implications than broad match. It’s also more flexible than broad match, which can show ads based on a wider range of search terms.

If you’re not sure what words to use, phrase match is the way to go. A generic ad that simply points to the category page of a product can still be effective, while a phrase match ad that matches the exact keyword is more targeted. When used appropriately, phrase match can increase your quality score. But you should be careful to select your phrases carefully. This will help you improve your Adwords campaign.

A fa'aoga sa'o, phrase match in Adwords can help you analyze your customers’ searches and determine what type of keywords they’re searching for. When used properly, phrase match can help you narrow your audience and increase your return on ad spend. It’s also beneficial to use phrase match in conjunction with bidding automations. Ona, you can test different ad concepts and improve your ad campaigns’ performance.

upu fa'aletonu

Using negative keywords is a great way to improve your overall search intent. These keywords can be used to exclude ads for red rocks or similar options, thereby making your campaigns more effective. I le male, negative keywords allow you to drill down to your target audience, reducing ad spend and ensuring the most targeted campaigns. Using the free Google Ads Keyword Planner to identify potential negative keywords is a great way to get started.

You can easily find these negative keywords by using Google and typing in the keywords you are trying to target. Add all the keywords that don’t fit in the search term to your AdWords negative keyword list. You can also check your Google Search Console and analytics to determine what terms have negative search intent. If you find a search query with a low conversion rate, it’s best to remove it from your ad campaign altogether.

When people search for products or information, they usually type in words and phrases related to the product or service they want. If you have relevant negative keywords, your ads will show up ahead of your competitors’ fa'asalalauga. I le male, this will increase the relevance of your campaign. Faataitaiga, if you sell mountain climbing equipment, you’ll want to bid on “climbing gear” rather than the more general term “free,” which will be displayed to all users.

If you want to avoid ads based on exact match searches, you should consider using negative broad match keywords. O lenei auala, you won’t appear for any negative keywords if a user types in both the exact match keyword phrase and the phrase. You can also choose to use negative exact match keywords if your brand names are closely related to each other or the terms are similar. You can even use negative exact match keywords to filter out ads based on the terms.

Toe faʻamatalaga

Remarketing with Adwords is a powerful web marketing technique that enables businesses to show relevant ads to previous visitors of their website. This strategy helps businesses reconnect with past visitors, resulting in increased conversions and leads. Here are some of the benefits of remarketing. Mea muamua lava, it helps you reach out to past website visitors in a personalized way. Tulaga lua, this strategy helps you track and analyze which visitors are the most likely to buy products and services. Third, remarketing works on any size business.

When it comes to remarketing with Adwords, it’s easy to get confused. In reality, this type of advertising is similar to online behavioral advertising. When people leave a website, their information leaves a trail of what they want and need. Remarketing with Adwords uses this information to target visitors who meet your criteria. In addition to retargeting, you can use Google Analytics data to segment your remarketing list.

There are many benefits to running a Google Adwords campaign. Paid search is highly targeted and scalable. It can help you gain brand recognition quickly. And because Google studies have shown that paid ads increase the probability of an organic click by 30 pasene, they can be an excellent investment. Here are just a few of these advantages. Continue reading to discover the advantages of running an Adwords campaign. And get started today! Once you’ve established your budget, start generating quality traffic today!

Google Adwords is Google’s paid search advertising program

Besides helping your website rank organically, Google Ads can also help you reach a specific audience with targeted advertisements. Pay-per-click advertising, also known as PPC, is an effective way to generate traffic by placing ads on your website and only paying when users click on them. These advertisements appear above organic results and are usually at the top or bottom of Google SERPs. Peitai, it’s important to note that there are some caveats to PPC advertising.

One of the major benefits of Google Adwords is its low cost. Unlike traditional advertising, it does not require a huge creative budget to be effective. There is no minimum spending requirement, and you can set a budget for your ads on a daily basis. You can also choose to target your ads based on location and city, which can be very helpful if you have a field service business, faataitaiga.

To create an effective advertisement, you must first choose the keywords that your target audience will be using to find your website. The most effective keywords are the ones that get high search volumes. Remember to choose those keywords that you are confident will produce results. Remember that if you don’t know what people are searching for, you can always add more keywords later on. You should also keep in mind that you can never guarantee that your advertisement will be the first result on Google.

Another benefit of Google Adwords is the ability to target specific devices. Depending on your business’ manaoga, you can choose your target audience and their devices. You can also adjust your bid accordingly, automatically bidding higher on devices and lower on others. There are several types of ads, which vary in their cost. A few other types of advertisements are also available through the Google Adwords program. Peitai, a good example is display ads, which appear on web pages.

It’s highly scalable

A business can become wildly successful by using highly scalable technology. Social media is a prime example. It’s highly scalable, and doesn’t require a large company’s resources to scale. Subscription services, ae o lesi foi itu, do not require the company to invest in more factories or employ more workers. Mobile apps, foi, are scalable. They can be downloaded by thousands of people every day, and companies don’t have to reinvent the wheel when they expand.

The purpose of a business is to meet market demands, and these demands change over time as people’s tastes and resources increase. Without scalable systems, businesses must constantly adapt and expand to meet changing customer demands. A leai, they risk losing efficiency and quality of service, which will affect customer relations and the reputation of the business. Mo lenei mafuaaga, scalable businesses are crucial for maintaining a profitable business. While scalable businesses are easier to build and maintain, a business that cannot scale may struggle to keep up with new demands and grow.

The concept of scalability can apply to many different areas of a business, from training aids to distribution channels. Not all aspects of a business are scalable, and the way they do so may not be efficient for some purposes. O le mea e lelei ai, technology has made this possible. Not all areas of a business can be scaled up at the same time, so a business should focus on the most scalable areas.

While scalability is vital for all businesses, small businesses are particularly in need of it. Small businesses have limited resources and the greatest potential to grow. Their resources must be used wisely. Over time, they undergo a metamorphosis as their leaders become familiar with the game. Without the ability to scale, many small businesses fail or fold altogether. But when the leaders have the foresight to do so, these businesses will thrive.

It’s a pay-per-click auction

Google’s pay-per-click system allows advertisers to bid on keywords that are relevant to their products and services. Google Ads calculates expected performance based on the keywords or keyword groups that trigger the bids. If the eCTR is low, the ad does not compel users to click on it. Mo lenei mafuaaga, Google makes sure that advertisers have a high enough bid to receive the desired placement.

Among the various ads, the one with the highest Ad Rank will be shown in the top position for the relevant search term, followed by the second highest ranked ad, ma faapena atu ai lava. Ads that do not meet these requirements will not be shown on Google. The quality score and Max CPC Bid are the main factors that determine the Ad Rank, as well as the competitiveness of the auction.

A high bid does not guarantee a win in the auction, but it does increase your chances of getting a click. Regardless of the CPC, a high Quality Score and Ad Rank will help you get the best return on your PPC advertising. I lenei auala, you can earn a significant return from PPC advertising. If you know what you’re doing, PPC advertising can be profitable for your business.

Ole tau ile kiliki, po'o le CPC, refers to the price you pay for a click. Your maximum CPC is the highest amount that you’re willing to pay. Every time you run a PPC auction, your actual CPC will change. It is a critical digital marketing metric that helps you understand how much it costs to reach a customer. Knowing how much you’re spending can motivate you to lower your advertising budget.

It’s highly targeted

Faatasi ai ma le fesoasoani a AdWords, you can advertise on Google’s search engine to reach potential customers who are specifically looking for your products or services. Because these people are already interested in your product or service, you can show them your ad to attract more traffic and boost sales. With such a highly targeted advertising network, you can also increase conversion rates. Below are some ways to make the most of your AdWords campaign.

It’s expensive

While it’s true that AdWords is incredibly expensive, it has many benefits. For starters, you can track and measure your campaigns to see which ads are generating traffic. It’s also possible to target specific markets and keywords, which can help you increase brand awareness both locally and nationally. And best of all, you can control your budget with the help of ad extensions. To learn how to optimize your AdWords campaigns, mulimuli i fautuaga nei:

Google Ads are not cheap, e ui lava. Le tau ile kiliki (CPC) varies from keyword to keyword, and it’s vital to understand how much each one is worth. Many ads are more costly than others, so scheduling them correctly can help you stay within your budget. Another factor to consider is the cost per lead (CPL) – some keywords will cost more on desktops than on mobiles, but others will cost less on mobile devices.

If you’re running a small business, you don’t need to spend $10k a month to see meaningful results. A sample size of 10 ia 15 clicks per day is sufficient for assessing your account. Faataitaiga, you might pay $5-8 per click for a home service industry ad, while a campaign targeting industries that charge high prices may command hundreds of dollars per click. Aside from being expensive, a PPC specialist is still a better option for a small business than hiring an agency.

While Google’s PPC advertising program is highly effective, it’s also extremely expensive. It’s easy to see why many people choose to avoid AdWords altogether and stick to SEO techniques instead. But if you’re not afraid of paying a little more to boost your website’s visibility, you should consider AdWords as a powerful marketing tool. A fai lelei, it can pay off big time.

There are many different ways to use AdWords to promote your website. Most people use it on a pay-per-click basis, but you can also use cost-per-impression or cost-per-acquisition bidding to target specific audiences. Advanced users can also use AdWords to create various marketing tools, such as keyword generation and performing certain types of experiments. Learn how to use AdWords to promote your website!

Fa'asalalauga fa'asalalauga ta'itasi

Single keyword ad groups are useful if you are trying to focus your efforts on a specific search term. I le faia o lenei mea, you can avoid paying for irrelevant clicks and ensure your ads are triggered only for relevant queries. Peitai, single keyword ad groups do have their drawbacks. Tulaga tasi, they require you to create two different versions of the same ad copy for each keyword. This is time-consuming and can lead to frustration if you don’t pay attention to the nuances of the keyword.

Tulaga lua, single keyword ad groups can increase your quality score. Quality score is an estimate of the quality of your ad, landing page and keyword. Higher scores mean better quality ads and lower costs. Ads with higher quality scores are more likely to be displayed in search results. Third, single keyword ad groups may be a challenge to implement, but it’s worth the time and effort. You’ll see increased ROI within a few months.

Another advantage of single keyword ad groups is that they give you more control over your account. This is especially useful if you have multiple products or services. O lenei auala, you can focus your resources and boost your campaigns with more relevant ads and landing pages. Single keyword ad groups are also cost-effective and can reduce your CPC and improve your CTR. O lea la, it’s worthwhile to use SKAGs when boosting your search engine marketing campaigns.

Another advantage of SKAGs is that it guarantees higher quality scores. Adwords’ quality score is constantly changing and is based on a variety of factors, which are not easily observable from the outside. But in general, SKAGs increase CTR and are better at targeting specific search terms than broad keyword phrases. So if you’re looking for a better way to target your audience, try creating a SKAG for it.

Automated bidding

If you want to maximize your Google Adwords marketing campaign, you should consider using automated bidding. This technology is highly beneficial, but you need to be sure that you monitor it properly. Automated bidding should be used along with your grey cells to get the most out of your ad campaign. Ina ia amata, here are some tips:

Use the Enhanced CPC bid type. This bid type is similar to manual bidding, but you can trust the Google Ads algorithm to make the necessary adjustments. Enhanced CPC bidding is a great first step toward automation. To enable this type of bidding, click the checkbox below the manual bidding setting and choose Enhanced CPC from the dropdown. The maximum bid will automatically take into account the highest CPC.

The bid strategy that you use will depend on your goals and revenue goals. There are six types of bidding strategies that Google offers. Each has its own goals and availabilities. Select the best one for your business. Be sure to build conversion funnels to track the results of your campaign. You’ll need to optimize your bid strategy. Using automated bidding will help you maximize your profits, but it doesn’t guarantee 100% coverage.

Using target cost per acquisition (CPA) strategy gives you more control over automated bidding. It is an excellent method for setting up your bids based on the expected return of a conversion. In addition to setting a target CPC, you can also use this strategy across campaigns and ad groups. If you know your CPA, you can use automated bidding across different ad groups and campaigns.

It is vital to monitor the automated bidding strategy. Automated bidding has many benefits, including increased conversion rates. It can also be used to extend new brands or categories. By using cold data, automated bidding can predict when sales will happen, which in turn improves your conversion rates. If you are serious about maximizing your ROI, automated bidding is the way to go. A few tweaks can make all the difference in your campaign.

Tulaga lelei

There are many ways to improve your Quality Score for Adwords campaigns. In addition to improving your CTR and click-through rate, you should make your page easy to navigate for visitors. Google will rank your ads based on their historical performance, relevance to the search term, ma le kiliki i luga ole fua faatatau. A good way to improve your Quality Score is to rotate your ads regularly and test them against each other. Google’s algorithm evaluates the overall performance of each ad to give it the highest quality score possible.

The click-through rate (FMT) of the keyword is the number one factor in determining the Quality Score for a keyword. Ole maualuga ole FMT, the more relevant your ad is to the searcher. E lē gata i lea, ads with high CTRs will rank higher in the organic search results. Peitai, to improve your Quality Score, you must familiarize yourself with all factors that impact the CTR. Aim to have a CTR of 7 or higher.

Several factors contribute to the Quality Score of your ads. You can use multiple strategies to improve several of them. You can also use Google’s Ad Preview and Diagnosis Tool to see what’s not working. There are some good ways to improve your Quality Score in Adwords and increase your CTR. O lenei auala, you’ll be able to maximize the number of impressions your ads get and pay less for each one.

In addition to improving CTR, your AdWords campaign’s Quality Score determines whether your ads receive clicks. This is because of the relevance of the keywords and the text used in the ad. The quality score also considers the landing page experience. Understanding all three factors will help you determine which changes need to be made in your campaign. Adjusting these factors will increase traffic and clicks. The best way to improve your quality score is to experiment with different strategies and see which ones work best for your business.

Increasing your Quality Score is a crucial part of your paid search marketing campaign. It is one of the most important factors that determines how effective your ads are. O le maualuga o lau Sikoa Tulaga, the higher your CPC bid. Boosting your Quality Score will give you a competitive edge over high bidders and increase your ROI. Ae ia manatua, there’s no quick fix for improving your Quality Score. It takes time, experimentation, and refinement.

Tau ile kiliki

Le tau ile kiliki (CPC) for Adwords varies according to the industry and keyword. While the average CPC for Adwords is $2.32, e sili atu le tau o nisi upu nai lo isi. The competition of an industry plays a role in determining the cost of Adwords. Faataitaiga, “home security” generates more than five times as much clicks as “vali.” Peitai, Harry’s Shave Club uses the keyword “shave club” to advertise and pays $5.48 i le kiliki. Although this is a lower CPC than the other companies, they were still placed on the third page of the search results and generated $36,600.

The cost per click for Adwords varies depending on the quality of the keyword, the ad text, and the landing page. Ose tulaga lelei, all three elements are relevant to the product or service being advertised. High CTR means the ad is useful to users. This information will help you determine how much each ad cost. Mulimuli ane, the goal is to optimize your cost per click for the best ROI.

Another important metric is cost per conversion. When the CPC for an ad increases, a higher conversion rate is expected. Using Google’s Enhanced CPC bid optimization feature will help you achieve this. This feature automatically adjusts your bids based on the results of the ad. It is best for niche keywords because it allows you to stretch your budget. The average cost per conversion for Adwords is $2.68.

Cost per click for Adwords varies depending on the industry. While advertising for adwords on private sites costs less than $1, Google makes the majority of its revenue by running search ads. It is possible to underpay, but these clicks may not be targeted enough. CPCs are set by bidding processes or formulas used by ad companies. Website publishers, ae o lesi foi itu, pay the advertiser when a visitor clicks on the ad.

The CPC for Facebook ads can change depending on how people react to the ads. You can also manually set the CPC bid for Facebook ads. The lowest CPC is $0.45 for ads on apparel while the highest is $3.77 for financial advertisers. Another way to make money on Facebook is to use native ads. These ads look like part of a blog and are not obvious. Taboola, faataitaiga, is a popular native ad network.

Adwords is a great tool for creating SEM ads. Search engine marketing is a critical aspect of digital marketing. It is a highly targeted, fuaina, and affordable tool that anyone can use. Faitau atili e a'oa'o atili. Here’s how Adwords works. Using the right keywords is essential to increasing your conversions and maximizing your ad budget. To learn more, download our free guide. You can start promoting your business today!

Adwords is an auction

You might be asking yourself, “Is Adwords an auction?” Ae uma ane, how can you bid on the ad space your business wants? I se faapuupuuga, the answer is yes. The cost of AdWords is set by competitors bidding on the same keyword. The most competitive keywords cross industries, and you will be competing against businesses outside of your own. The bid is not the actual cost, but only what you’d pay if you were the only competitor bidding on the keyword.

Regardless of the size of your budget, it’s important to understand that AdWords is an auction. This means that it will cost money based on a number of factors, such as the size of your ad and the number of visitors you’re targeting. If you don’t know the CPA and your bid amounts, you may want to consider using a Software-as-a-Service such as Google Analytics.

In Google AdWords, online businesses bid on keywords and search terms. Because the auction is based on quality score, the highest bidder will be the highest on the list of advertisements, but the bids don’t necessarily dictate the order in which they appear. The high-bidder typically wins the position, but the low-bidder can easily outrank a competitor and take the top spot on the search results page.

Google AdWords uses a second-price auction system to determine which ads appear when users search for keywords related to their products or services. Advertisers place bids for keywords related to the products or services they offer and bid on the highest-quality, most relevant keywords. AdWords is a unique advertising system that enables advertisers to control their costs and placements. Although Google’s primary goal is to provide relevant advertisements, this is far from a guarantee.

In the Google AdWords system, the top ad position is awarded to the highest-ranked ad. The first position in the auction is not always a guarantee. Adranks fluctuate and can change dramatically, depending on the number of advertisers and competition for a specific keyword. O lea, if you’re trying to secure a top spot, it’s imperative to know what to do.

You’ve probably seen the advertisements on Google’s ad platform, but did you know that it works similarly to eBay? It’s like an auction, with three ad slots that are bid on by the highest-bidder. But what is the secret? Adwords is an auction, just like eBay. In the auction, advertisers tell Google the maximum amount they’re willing to pay per click. The next highest bidder pays just one penny more than the high-bidder.

When bidding on keywords, you’ll need to choose keywords that relate to your business. You’ll also want to select a match type. Match type refers to how closely Google matches the keyword. There are different match types, including exact, phrase, and modified broad. Exact is the most exact, while phrase and broad are the least-exact. Ae ui i lea, you’ll need to select the most relevant keywords for your website in order to be successful with AdWords.

It’s highly scalable

The lifeblood of scalability is technology. Increasing your revenue and profit margins is far easier than ever before. Using automation and skilled specialists can help you scale. Peitai, it is important that you prepare yourself for growth. Here are some tips to help you ensure your company is scalable. Listed below are three ways to improve your business’s scalability. Read on to discover how you can make your business more profitable.

Using a highly scalable cloud service can increase your business’s flexibility and efficiency. By leveraging Azure, you can create apps that run on multiple machines. This allows you to easily scale and change their configuration as needed. This makes them ideal for growing businesses with seasonal bandwidth fluctuations. With this type of cloud service, you can increase your capacity and speed without worrying about performance. Your customers will love your business! If you’re in need of scalable infrastructure, consider cloud computing services.

Businesses that are scalable can easily handle the mounting scope and workload. These types of businesses include software, subscription services, e-commerce, digital downloads, franchising, rental properties, retail chain, and many others. If your business is scalable, it will continue to grow and thrive even in a difficult economy. This makes it easy to adjust to the rising demands of your clients. You can also grow your company’s scope and revenue as needed.

In information technology, scalability means the ability of your system to adapt to increased demands while still maintaining its structure. Increasing sales volume is often a difficult challenge, as it can affect profitability and efficiency. In the financial world, scalability can help a company maintain a profit margin even when its volume of sales increases. And scalability is also an important factor for banks. With increased demands, banks must adapt and scale their systems to keep up with demand.

It’s highly targeted

AdWords is a powerful advertising tool that targets users who are likely to be interested in your product. People who are already interested in your product are more likely to buy it. Keyword match types help you control the words and search terms that are most relevant to your business. You can use keyword research tools such as the Keyword Planner to find the best keywords. Ina ia amata, download the free Keyword Planner tool.

There are many aspects to be aware of when using Adwords. Tau ile kiliki, Sikoa lelei, Modified broad match, and negative keywords are just a few. You can find the best way to advertise using these strategies in this article. You’ll also discover the best ways to optimize your campaign and make the most of your budget. Read on to discover the secrets of advertising with Adwords. The secret to a successful campaign is to optimize for both cost and quality.

Sikoa lelei

Adwords’ Tulaga lelei (QS) is a measurement that determines how relevant and high-quality your adverts are. This system is similar to Google’s organic ranking algorithms. Ads with high QS are more relevant to users and likely to be converted. E lē gata i lea, high QS will lower the cost per click (CPC).

Your QS is important because it determines how much you will pay per keyword. Keywords with low QS will result in poor performance and low CTR. Ads with high QS will receive better placement and cost-effectiveness. The quality score is measured on a scale of one to 10. You may want to avoid negative keywords in groupings. Fa'alagolago i lau pisinisi, your QS may fall below ten, which can increase your costs.

Google’s Quality Score is determined by the relevance of your ads, upu autu, ma itulau tulaueleele. If the Quality Score is high, your ad will be highly relevant to the keyword. I le isi itu, if your QS is low, you may not be as relevant as you think it is. It is the main goal of Google to provide the best experience for users and if your ad does not match the content of the site, you will lose potential customers.

To improve your QS, you need to make sure that your ads match the search intent of your users. That means that your keywords should closely relate to what they’re looking for. E faapena foi, the ad copy should be catchy but should not stray from the theme. I le male, it should be surrounded by relevant search terms and related text. This ensures that your ad copy will be displayed in the best light.

I se faapuupuuga, quality score is an indicator of how relevant your ads are and how effective they are. The quality score is calculated based on the CPC bid you’ve set. A higher score indicates that your ad is working well and is converting visitors. Peitai, it is important to keep in mind that a higher QS will also lower your cost per click (CPC) and increase the amount of conversions you receive.

Modified broad match

Broad match in Adwords can be a bad idea. Ads may be displayed to people who search for unrelated terms, costing advertisers money they don’t have and losing them to other advertisers. You can use a modified broad match to avoid such problems, but you must use the “in” pe “plus” sign in your search term. That is, you can exclude terms like red, pink, and sizes, but you can’t add them to your negatives.

Modified broad match is a middle ground between broad and phrase matches. This option allows you to target a large audience with a limited amount of money. Modified broad match locks individual words within a key phrase using the “+” parameter. It tells Google that the search query must contain that term. If you don’t include the word “plus” in your search term, your ad will be displayed to everyone.

The Modified broad match in Adwords allows you to choose the exact word that triggers your ad. If you want to reach as many people as possible, use broad match. You can also include close variants and synonyms. This type of match allows you to show ad variations that are relevant to the search query. You can even use a combination of broad match and modifiers to target more audiences and narrow your focus.

Faalaua'itele, modified broad match is a better choice when it comes to targeting specific search terms. Modified broad matches are better for smaller markets because there are fewer competitors. They can target specific keywords that have low search volumes. These people are more likely to buy something that’s relevant to them. Compared to broad match, modified broad matches tend to have a higher conversion rate. The modified broad match in Adwords can target niche markets.

upu fa'aletonu

Adding negative keywords in your Adwords campaign will keep your website free from unwanted traffic. These keywords can be added at various levels, from the whole campaign to individual ad groups. Peitai, adding negative keywords to the wrong level can mess up your campaign and cause unwanted traffic to appear on your website. Since these keywords are exact matches, make sure that you select the correct level before adding them. Below are some tips to help you make the best use of negative keywords in your Adwords campaign.

The first step is to create a list of negative keywords for your Adwords campaigns. You can create these lists for different clients within the same vertical. To create a list, click the tool icon in the top right corner of the Adwords UI and then select “Shared Library.” You can name the list as you wish. Once you have your list, name it negative keywords and make sure that the match type is accurate.

The next step is to add your negative keywords to your Adwords campaigns. By adding these keywords, you can make sure that your ads are shown to people who are likely to be interested in your products or services. While adding negative keywords will help you control your ad spend, they will also help you streamline your traffic by eliminating wasteful ad campaigns. There are many different ways to use negative keywords in your campaign, but this tutorial will teach you the most effective method.

Another important tip to remember when creating negative keywords for your campaigns is to add misspellings and plural variations. Many misspellings are common in search queries, and by adding plural versions, you will ensure that your negative keywords list is as comprehensive as possible. By adding these negative keywords, you can effectively block ads from appearing for specific phrases and terms. There are other ways to make negative keywords in your campaign. You can include these negative keywords in ad groups and campaigns, such as using phrase match negative and adding them to your ad campaign.

When setting up negative keywords, you should do so on a campaign level. These keywords will block ads from showing for search queries that don’t relate to your products. Faataitaiga, if you are selling sports shoes, it may be best to use negative keywords on the campaign level. Peitai, this method is not advisable for all advertisers. Make sure to research keywords for your business before setting up negative keywords in Adwords.

Faatasi ai ma le tele o faʻamanuiaga a Google Adwords o le otometi lava e fetaui ma faʻasalalauga’ fa'asalalauga anotusi i itulau a le tagata tala'i. Adwords faʻatagaina tagata faʻasalalauga e faʻateleina fefaʻatauaiga i luga o latou upega tafaʻilagi ma faʻasoa tupe maua ma le tagata lomitusi. E fesoasoani fo'i i le au fa'asalalau e fa'atupe a latou mataupu e ala i le mata'ituina o kiliki fa'asese. A'oa'o atili e uiga i Adwords ma ona fa'amanuiaga. I le isi itu, asiasi ile Google's Adwords support website e aoao atili. E leai se totogi ma aoga tele!

PPC fa'asalalauga

E le pei o fa'asalalauga fa'aaliga masani, PPC faʻasalalauga i luga ole Google's Adwords platform e faʻaaogaina se faʻatauga lona lua e fuafua ai le CPC. E tu'uina atu e se tagata tauofo se aofa'iga (ta'ua o le “tauofo”) ona fa'atali lea e va'ai pe ua filifilia a latou fa'asalalauga mo le fa'aaliga. A latou manuia, o latou fa'asalalauga e fa'aalia i le itulau su'esu'e i'uga. E mafai e tagata fa'asalalauga ona fa'atatau i nofoaga ma'oti po'o masini, ma e mafai ona latou setiina suiga tauofo i nofoaga.

Mo i'uga aupito maualuga, e tatau ona fa'avae se fa'ailoga manumalo a le PPC i luga o su'esu'ega fa'aupuga ma le fa'atūina o se itulau tulaueleele e fa'asilisiliina mo lena fa'aupuga. O fa'asalalauga talafeagai e maua ai tau maualalo, talu ai o Google e naunau e totogi fa'aitiitiga mo fa'asalalauga talafeagai ma se itulau fa'amalieina o le tulaueleele. Vaevae fa'asalalauga, faataitaiga, e mafai ona fa'atuputeleina le fua o le kiliki ma le Sikoa Tulaga o au fa'asalalauga. Ma mulimuli ane, o le sili atu ona talafeagai ma lelei le fuafuaina o lau faʻasalalauga, o le a sili atu le manuia o lau faʻasalalauga PPC.

PPC faʻasalalauga o se meafaigaluega mamana mo le faʻalauiloaina o lau pisinisi i luga ole laiga. E fa'atagaina ai le au fa'asalalauga e fa'atatau i se au maimoa fa'apitoa e fa'atatau i lo latou fiafia ma le fa'amoemoe. E mafai ona latou fa'atulagaina a latou fa'asalalauga i nofoaga fa'afanua fa'apitoa, masini, taimi o le aso, ma masini. Fa'atasi ai ma le fa'atatau tonu, e faigofie ona e oʻo atu i se faʻasalalauga maualuga ma faʻateleina le aoga o lau faʻasalalauga faʻasalalauga. Peitai, e le tatau ona e faia na o oe, aua e mafai ona iu ai ina gau. E mafai e se tagata tomai faapitoa ona fesoasoani ia te oe e faʻamalieina lau faʻaupuga PPC e faʻateleina le toe faʻafoʻi mai o lau tupe teufaafaigaluega.

Google Adwords

Ina ia maua le faʻaaliga e ala ile Google AdWords, e tatau ona e filifilia upu autu ma seti se tau maualuga. Na'o fa'asalalauga fa'atasi ma fa'aupuga e feso'ota'i ma lau pisinisi o le a fa'aalia pe a fa'aogaina e tagata ia fa'aupuga. O nei fa'aupuga e foliga mai e ta'ita'i atu i suiga. Peitai, e iai nisi mea e tatau ona mafaufau i ai a o leʻi amataina lau faʻasalalauga. O lo'o i lalo nisi o fautuaga mo le manuia. O nei mea e le faʻatatau e sui ai au taumafaiga SEO. Ae e mafai ona latou fesoasoani ia te oe e maua le tele mai lau faʻasalalauga faʻasalalauga.

Iloa lau au maimoa ma fatuina kopi faʻasalalauga e faʻamalosi ma talafeagai. O le kopi faʻasalalauga e te tusia e tatau ona faʻavae i luga o au suʻesuʻega maketi ma mea e fiafia i ai tagata faʻatau. Google e ofoina atu fautuaga ma faʻataʻitaʻiga tusitusiga faʻasalalauga e fesoasoani ia te oe e tusi se kopi faʻasalalauga puʻe. A uma loa ona e faia lenei mea, e mafai ona e ulufale i lau fa'amatalaga tau pili, tulafono fa'alauiloa, ma isi fa'amatalaga. O lau faʻasalalauga o le a faʻasalalau i luga ole upega tafaʻilagi a Google i totonu 48 itula.

E lē gata i lea, e mafai ona e faʻaogaina le vaega faʻatonutonu i Adwords e faʻatatau i nofoaga o loʻo avea ma vaega o le Google network. O lenei metotia ua lauiloa o le Site-Targeting. E mafai fo'i ona e fa'aalia fa'asalalauga i tagata fa'aoga ua uma ona asia lau saite. O lenei metotia e faʻateleina ai lou fua faatatau o le liua. Ma, mulimuli ane, e mafai ona e pulea le paketi mo lau faʻasalalauga. Ae, ia fa'ateleina le aoga o lau fa'asalalauga, fa'amautinoa e fa'aoga le fa'asologa o fa'asalalauga sili ona taugofie.

Tau ile kiliki

Ole tau ile kiliki mo Adwords e faalagolago ile tele o mea, e aofia ai le togi lelei, upu autu, tusitusiga fa'asalalauga, ma itulau tulaueleele. O nei elemene e tatau ona fetaui uma i faʻasalalauga, ma le FMT (kiliki-i-fua-fua) e tatau ona maualuga. Afai e maualuga lau FMT, e fa'ailoa atu ia Google e aoga lau 'upega tafa'ilagi. E taua foi le malamalama i le ROI. O lenei tusiga o le a aofia ai nisi o mea masani e aʻafia ai le tau ile kiliki mo Adwords.

Tulaga tasi, mafaufau i lau Return on Investment (TUPU). O le tau i le kiliki o le lima tala mo tala uma e faʻaalu i luga o se faʻasalalauga o se mea lelei tele mo le tele o pisinisi, aua o lona uiga e te mauaina le lima tala mo faʻasalalauga taʻitasi. O lenei fua faatatau e mafai foi ona faʻaalia o se tau i le mauaina (CPA) o 20 pasene. Afai e le mafai ona e ausia lenei fua faatatau, taumafai fa'atau atu i tagata fa'atau o lo'o iai.

O le isi auala e fuafua ai lau tau ile kiliki ole faʻateleina le tau o faʻasalalauga taʻitasi i le numera o tagata asiasi na kiliki i luga.. Google fautuaina le setiina o le CPC aupito maualuga i $1. Tau tusilima ile kiliki ole tauofoga, ae o lesi foi itu, o lona uiga e te setiina e oe le CPC maualuga. O tau tusilima ile kiliki ole tauofoga e ese mai ta'iala otometi tauofo. Afai e te le mautinoa pe o le a le maualuga o le CPC, amata ile su'eina ole aofa'i o isi fa'asalalauga’ fa'asalalauga.

Sikoa lelei

Ina ia faʻaleleia le togi lelei o lau faʻasalalauga a AdWords, e tatau ona e malamalama i vaega e tolu o le togi lelei. O vaega nei e aofia ai: manuia fa'aupuga, upu autu ma kopi fa'asalalauga. E tele auala e fa'ateleina ai lau Sikoa Tulaga, ma o nei mea taitasi o le a i ai se aafiaga i le faatinoga o lau faʻasalalauga. Ae faʻapefea pe afai e te le iloa poʻo a latou mea? Ona e le popole lea. O le a ou faʻamatalaina pe faʻafefea ona faʻaleleia nei vaega e tolu, o lea e mafai ai ona e amata vave vaʻai iʻuga!

Tulaga tasi, fuafua le FMT. O le pasene lea o tagata e kiliki moni i lau faʻasalalauga. Faataitaiga, pe afai e iai 500 fa'ailoga mo se upu fa'apitoa, o lau Sikoa Tulaga o le a 0.5. Peitai, o lenei numera o le a eseese mo upu autu eseese. O lea la, e mafai ona faigata ona faamasinoina lona aafiaga. O se Sikoa Tulaga lelei o le a atiaʻe ile taimi. O le lelei o se CTR maualuga o le a sili atu ona manino.

O le kopi fa'asalalauga e tatau ona fetaui i upu autu. Afai o lau faʻasalalauga e faʻaosoina e upu e le talafeagai, atonu e foliga faaseseina ma e le talafeagai foi i le upu autu na e taulai i ai. E tatau ona pu'e le kopi fa'asalalauga, ae aua le alu ese i lona tulaga talafeagai. I le male, e tatau ona siosiomia i tusitusiga talafeagai ma upu su'esu'e. O lenei auala, o lau fa'asalalauga o le a va'aia e sili ona talafeagai e fa'atatau i le fa'amoemoe o le tagata su'esu'e.

Vaevae su'ega

Afai e te fou ile su'ega vaeluaga A/B ile Adwords, atonu e te mafaufau pe faapefea ona setiina. E faigofie le faʻatulagaina ma faʻaogaina metotia faʻataʻitaʻiga faʻataʻitaʻiga e faʻaoga lelei ai au faʻasalalauga AdWords. Vaevae su'ega meafaigaluega pei o Optmyzr o se auala lelei e su'e kopi fou i luga o se fua tele. O lenei meafaigaluega e fesoasoani ia te oe e filifili ai le faʻasalalauga sili ona lelei e faʻatatau i faʻamaumauga faʻasolopito ma suʻega A/B muamua.

O se suʻega vaeluaga i le SEO o se auala sili lea e faʻamalieina ai lau 'upega tafaʻilagi mo suiga algorithm ma le poto masani o tagata. Ia mautinoa o loʻo faʻatino lau suʻega i luga o se saite tele; pe afai e na'o ni nai itulau po'o le laititi o feoaiga fa'aola, o le a le maufaatuatuaina taunuuga. Ole si'itia la'ititi ole mana'oga su'esu'e e mafai ona fa'atupu ai le tau o le tau, ma isi mea e mafai ona i ai se aafiaga i taunuuga. Afai e te le mautinoa pe faʻafefea ona fai se suʻega vaevae, fa'ata'ita'i se mea faigaluega su'ega su'ega SEO fa'afuainumera pei SplitSignal.

O le isi auala e vaelua ai le suʻega i le SEO o le faia lea o suiga i mea o loʻo i totonu o au itulau tulaueleele. O lesi foi mea, pe afai o loʻo e tulimataʻia se upu faʻapitoa, e mafai ona e suia le tusitusiga i lau kopi o le upega tafaʻilagi ina ia sili atu ona manaia i le tagata faʻaoga. Afai e te faia se suiga i le tasi vaega ma vaai po o le fea lomiga e maua le tele o kiliki, e te iloa pe o galue pe leai. O le mea lea e taua ai le vaeluaga o suʻega ile SEO.

Tau ile liua

O le tau ile mauaina (CPA) ma le Tau ile Liua (CPC) e lua faaupuga e le tutusa. CPA o le aofaʻi o tupe e manaʻomia e faʻatau atu ai se oloa poʻo se tautua i se tagata faʻatau. Faataitaiga, pe a mana'o se pule o le faletalimalo e tele tusi resitala, e mafai ona latou fa'aogaina Google Ads e maua atili ai ta'ita'i. Peitai, o lenei fuainumera e le o aofia ai le tau o le mauaina o se taʻitaʻi fiafia poʻo se tagata faʻatau. O le tau i le liua o le aofa'i lea e totogi moni e le tagata fa'atau mo lau tautua.

Le tau ile kiliki (CPC) i luga ole feso'ota'iga su'esu'e e eseese e fa'atatau ile alamanuia ma upu autu. Ole CPC masani ole $2.32 i le kiliki mo le fesoʻotaʻiga suʻesuʻe, a'o CPCs mo fa'aaliga fa'asalalauga feso'ota'iga e matua maualalo. E pei o isi auala faʻasalalauga, e sili atu le tau o nisi upu nai lo isi. O tau ole Adwords e eseese e fua ile tauvaga i totonu ole maketi. O upu sili ona taugata e maua i pisinisi fa'atauva'a. Peitai, Adwords o se auala aoga e faʻalauiloa ai lau pisinisi i luga ole laiga.

E ese mai le tau o suiga taitasi, o le a fa'aali atu fo'i e le CPC pe fa'afia ona fai e le tagata asiasi se gaioiga. Afai o le faʻamoemoe na kiliki i luga o faʻasalalauga e lua, e tatau ona ia pasi atu tupe maua mai ia mea uma e lua i tulafono faaliliu e lua. Afai na faatau e le tagata faatau ni oloa se lua, o le a maualalo le CPC. E lē gata i lea, pe a kiliki se tagata asiasi i luga o faʻasalalauga eseese e lua, e tatau ona la faatau ia mea uma e lua, o lona uiga o le aofaʻi o PS50. Mo lenei, se ROI lelei o le a sili atu nai lo PS5 mo kiliki taʻitasi.

A e sauni e fai se faʻasalalauga faʻasalalauga mo lau kamupani SaaS, atonu e te mafaufau pe faapefea ona amata. E tele itu e ao ona mafaufau iai, e aofia ai tau, upu autu, tauofoga, ma le sailiga o le liua. Afai e te le o mautinoa po o fea e amata ai, faitau la matou folasaga taiala i Adwords. O le a tu'uina atu ia te oe fa'amatalaga taua e amata ai ma maua le mea sili mai lau fa'asalalauga fa'asalalauga. E mafai foi ona e maua fautuaga taua ma fautuaga mai isi maketi SaaS.

Tau

Ina ia faʻateleina le aoga o lau faʻasalalauga maketi, e taua le pulea lelei o tau o Adwords. E mafai ona e fa'aititia le tau o au fa'asalalauga e ala i le fa'ateleina o lau togi lelei. E ala i le fa'aogaina o upu fa'aletonu, e mafai ona e aloese mai le tulituliloaina o se au maimoa maualuga ma faʻalelei lau faʻasalalauga. E le gata i le faʻaititia o le tau, e mafai ona e fa'aleleia le talafeagai o au fa'asalalauga. O lo'o i lalo nai fautuaga mo le fa'asilisiliina o lau Sikoa Tulaga:

Siaki lau tau o upu autu i aso uma. O le siakiina o tau o upu autu taitasi e fesoasoani ia te oe e faatumauina lau paketi tau maketi ma iloa faiga. O lenei faʻamatalaga e sili ona taua pe afai o loʻo faʻaaluina e au tagata tauva le tele o tupe i luga o upu autu tutusa. E lē gata i lea, ia manatua o le CPC e mafai ona fa'atupula'ia tele pe afai o lo'o e tulimata'ia upu fa'atauva. O le mea pito sili ona taua e manatua o le tau o Adwords o le a siʻitia pe a faʻateleina le tauvaga, o lea e tatau ai ona e mafaufau i le tauvaga o le upu autu na e filifilia.

E mafai foi ona e mata'ituina lou fua faatatau o le liua, lea e ta'u atu ia te oe le tele o taimi e faia ai e se tagata asiasi se gaioiga patino. Faataitaiga, pe a kiliki e se tasi i luga o lau faʻasalalauga ma lesitala i lau lisi imeli, AdWords o le a faia se code tulaga ese e ping servers e fa'amaopoopo ai fa'amatalaga ma le numera o kiliki i luga o le fa'asalalauga. Vaevae le tau atoa i 1,000 e va'ai lou tau atoa i le liua.

E tele mea e a'afia ai le tau ile kiliki, ae i se tulaga lautele, o upu sili ona taugata ile AdWords e feagai ma mea tau tupe, alamanuia e pulea ai tupe tetele, ma le vaega tau tupe. O upu e sili atu le tau i lenei vaega e masani ona sili atu le taugata nai lo isi upu autu, o lea pe afai o loʻo e vaʻavaʻai e alu i le aʻoga poʻo le amataina o se nofoaga autu mo togafitiga, e tatau ona e faʻamoemoe e totogi CPC maualuga. O upu pito sili ona maualuga e aofia ai i mea tau tupe ma a'oa'oga, ia mautinoa e te iloa lelei mea o loʻo e mauaina ae e te leʻi amata faʻasalalauga.

O lau tau maualuga ile kiliki (CPC) o le aofa'i maualuga lea e te manatu e aoga le kiliki, e tusa lava pe le o le mea lena e totogi e lau tagata faʻatau. Faataitaiga, Google fautuaina le setiina o lau CPC maualuga i $1. E le gata i lea, e mafai ona e setiina ma le lima lau CPC maualuga, se fa'atulagaga e 'ese mai ta'iala otometi tauofo. Afai e te le'i fa'aogaina muamua AdWords, ua oo i le taimi e amata ai.

upu autu

A'o su'esu'ega fa'aupuga o se vaega taua o le fa'atatauina o upu, e mana'omia ona e fa'afou i lea taimi ma lea taimi e fa'afetaui ai suiga. E mafua ona o masani a le au maimoa, alamanuia, ma o maketi taula'i o lo'o suia pea. A'o su'esu'ega fa'aupuga e mafai ona fesoasoani ia te oe e faia fa'asalalauga talafeagai, o lo'o suia fo'i fuafuaga a tagata tauva. O upu autu e iai upu e lua i le tolu e sili ona lelei. Peitai, ia manatua e leai se tali sao pe sese e tasi. E tatau ona fetaui upu autu i lau pisinisi ma le autu o lau faʻasalalauga ma lau itulau tulaʻi.

A maua loa lau lisi o upu autu, e mafai ona e taumafai e fa'aoga le meafaigaluega Fuafuaga Keyword. E mafai ona e auina atu i fafo upu autu fautuaina, ae o se faiga e fiu. E mafai foi ona e faʻaaogaina le “Tauofoga pito i luga o le itulau” koluma e su'e ai tala fa'asolopito pito i luga-itulau tau mo au upu autu. O lenei meafaigaluega e galue ile Google's Display Network, lea e fa'aalia ai fa'asalalauga i tafatafa o mea fa'atusa. E mafai ona e fa'ata'ita'iina le fa'asologa o upu e su'e ai upu sili ona lelei. O le taimi lava e te mauaina ai se upu autu e te fiafia i ai, e mafai ona e faʻaaogaina i au faʻasalalauga a le Adwords.

Pe a filifilia se upu autu, ia manatua le faamoemoe. O lesi foi mea, e te manaʻo i tagata e kiliki au faʻasalalauga ona o loʻo latou sailia se fofo i se faʻafitauli. Peitai, atonu e le o le tulaga lea pe a su'e tagata i fafo atu o masini su'esu'e, faataitaiga. Atonu o lo'o latou su'esu'eina le Initaneti pe su'e a'oa'oga. O le filifilia o se fa'aupuga fa'atusa-fa'aupuga e tu'uina atu ia te oe le pule sili i tupe fa'aalu ma fa'atatau i tagata fa'atau. E fa'amautinoa ai fo'i e fa'aalia au fa'asalalauga mo na'o tagata fa'atau e su'e le fuaitau tonu.

Pe a filifilia se upu autu, manatua e le o fa'aupuga uma e faia tutusa. E ui o nisi e foliga mai e poto i le taimi muamua, o nisi e leai. O se sailiga mo “password wifi” o lo'o ta'u mai ai o lo'o su'e e tagata se fa'aupuga wifi, e le o se oloa faapitoa po o se auaunaga. Faataitaiga, O se tasi o lo'o su'e se fa'aupuga WiFi e foliga mai o lo'o alu ese mai le WiFi a se isi tagata, ma e te le manaʻo e faʻasalalau lau oloa ile latou wifi!

Tauofoga

E mafai ona e fetuutuunai au tauofoga ile Adwords e fa'atatau i au fa'ai'uga. Google o lo'o iai se mea fa'apipi'i e fesoasoani ia te oe e fuafua pe fia le tau e fa'atau i upu fa'apitoa. E mafai ona e fa'aogaina lenei meafaigaluega e fa'atatau i le CPC ma le tulaga mo tau eseese. Ole aofa'i e te fa'atauina e mafai fo'i ona fa'alagolago ile paketi ua e fa'atulaga mo lau fa'atauga tau maketi. O lo'o lisiina atu i lalo nisi o fautuaga e fetu'una'i ai au tauofoga a le Adwords ina ia fa'ateleina au i'uga.

Iloa lau au maimoa. I le faʻaaogaina o tagata maketi, e mafai ona sili atu lou tulimata'ia o lau au maimoa i AdWords. O lesi foi mea, e mafai ona e vaʻaia o latou itula faigaluega ma taimi e feoaʻi ai. E lē gata i lea, e mafai ona e iloa le umi latou te faʻaaluina i galuega poʻo taimi paganoa. E ala i le iloaina o nei mea, e mafai ona e fetuutuuna'i au tauofoga e atagia ai aga a lau au maimoa. E sili ona aoga lenei mea pe afai o loʻo e tulimataʻia tagata faʻatau e foliga mai e faʻatau oloa ma tautua e fesoʻotaʻi ma se pisinisi faʻapitoa.

Fa'ailoa ituaiga o fa'asalalauga o lo'o sailia. Faataitaiga, se tagata fa'aoga e su'e le 'Fa'atau Uila’ mai la latou laulau atonu o lo'o su'e se nofoaga fa'apitoa. Peitai, e mafai fo'i e se tagata o lo'o su'e le fesili lava lea e tasi i luga o lana masini feavea'i, o lo'o su'e fo'i vaega o uila i luga ole laiga. O tagata fa'asalalauga e manana'o e o'o atu i tagata femalagaa'i e tatau ona taula'i masini feavea'i nai lo le laulau po'o le laulau. O le tele o tagata femalaga'i o lo'o i le faiga su'esu'e ma e matele e fai a latou fa'atauga mulimuli mai la latou laulau po'o le laulau.

O upu autu e matua patino lava i lau pisinisi ma lau oloa, atonu e tatau ona e faia ni taumatematega pe a e setiina au tau muamua, ae o le a mafai ona e fetuutuunai pe a maua au fuainumera. E mafai ona e mulimulita'i i se ta'iala tau fa'aupuga e seti ai au ulua'i tauofo ma fetu'una'i i totonu o nai vaiaso muamua talu ona fa'agaoioia lau tala.. E mafai ona e fetuutuuna'i au fa'atauga fa'aupuga pe a uma ona fa'amauina lau paketi ma au fa'atatau.

Fa'alagolago i le tele o lau paketi, e mafai ona e filifili e seti au tauofo ma le lima pe fa'aoga se tasi o auala fa'a otometi. E tele isi auala e fa'amalieina ai au tauofoga ile Adwords, ae o le Fuafuaga Fa'ateleina Fa'aliliuga e sili ona ta'uta'ua. Google fa'aoga masini a'oa'oga e fai tauofo e fa'atatau i lau paketi i aso ta'itasi. Peitai, e tatau ona e faʻaogaina lenei taʻiala pe afai e tele lau paketi ma e manaʻo e faʻautometi le faagasologa o le setiina o tauofoga i Adwords.

Su'ega o le liua

E mafai ona e fa'aogaina le su'esu'ega o le suiga o le AdWords e va'ai pe fia au fa'asalalauga o lo'o liliu. E masani lava, o le a e vaʻai i le aofaʻi o suiga i lau itulau faʻamaonia pe a e faʻaogaina le code faʻaliliu tutusa mo oloa e lua. Afai o se fa'amoemoe na kiliki i fa'asalalauga uma e lua i totonu o le taimi mulimuli 30 aso, ona tatau lea ona e pasi atu le tupe maua tutusa i tulafono faaliliu e lua. Ae o le numera o suiga o le a eseese e faʻatatau i le ituaiga o faʻailoga e te faʻaaogaina.

O fa'aliliuga e le tu'ufua i se tasi tagata fa'atau, o lea e mafai ai ona faʻaaoga se tau eseese mo mea taʻitasi. O le tele o taimi, o nei tau e faʻaaogaina e fua ai le ROI i faʻasalalauga taʻitasi taʻitasi. E mafai fo'i ona e fa'aogaina tau eseese mo tau eseese ma ituaiga suiga. O le tau o se liua e tatau ona tuʻuina i totonu o le fanua talafeagai. Peitai, atonu e te manaʻo e faʻaaoga se tau faʻaliliuga tasi mo au faʻasalalauga uma ina ia mautinoa e mafai ona e fuaina le ROI o faʻasalalauga taʻitasi.

Pe a faʻatūina le Upega Tafaʻilagi poʻo le Valaau i luga ole Suʻega Suiga, kiliki i luga o le Advanced Settings tab. O le a fa'aalia ai se koluma Kiliki Fa'aliliu. E mafai fo'i ona e va'ai i fa'amatalaga o le liuaina i luga ole la'asaga e tele, e aofia ai le Fa'asalalauga, Ad Group, Ad, ma upu autu. E mafai fo'i ona e fa'aogaina fa'amaumauga o su'esu'ega e iloa ai po'o a ituaiga fa'asalalauga e sili ona aoga mo le fa'atupuina o suiga. E ala i le mataituina o au liua, e iai sau ata sa'o o lau fa'atinoga o fa'asalalauga ma fa'aaoga e fai ma ta'iala mo le tusiaina o fa'asalalauga i le lumana'i.

E faigofie le fa'atulagaina o su'esu'ega fa'aliliuga a AdWords. O le laasaga muamua o le setiina o lau code tracking. E mafai ona e faʻamatalaina se liua mo au faʻasalalauga taʻitasi e ala i le faʻamalamalamaina e faʻatatau i le ituaiga o gaioiga na faia e le tagata faʻaoga. Faataitaiga, e mafai ona e filifili e siaki suiga e pei o se fa'afeso'ota'iga tu'uina atu po'o se ebook e maua fua. Mo nofoaga E-commerce, e mafai ona e faʻamatalaina soʻo se faʻatauga o se liua. A uma ona e setiina le code, e mafai ona e amata siaki au faʻasalalauga.

E ese le su'esu'ega o suiga ile va ole Google Analytics ma AdWords. Google Analytics e faʻaogaina le faʻailoga mulimuli-kiliki ma faʻatagaina se liua pe a kiliki le AdWords mulimuli kiliki. Ae o lesi foi itu, AdWords attribution o le a faʻafetaia le liliu mai e tusa lava pe i ai isi ituaiga o fegalegaleaiga ma le tagata faʻaoga ae latou te leʻi oʻo i lau itulau. Ae atonu e le fetaui lenei metotia mo lau pisinisi. O lea, e tatau ona e fa'aogaina le su'esu'ega o le suiga o le AdWords pe afai e tele au fa'atauga i luga ole laiga.

Afai o loʻo e vaʻavaʻai e faʻaoga Google Adwords mo lau faʻatauga tau maketi, e tatau ona e iloa nisi fa'amatalaga autu e uiga i le auala e galue ai. E tatau ona e fa'aogaina le tau-pe-kiliki (CPC) tauofoga, Fa'asalalauga fa'atatau ile nofoaga, ma toe fa'atatauina e fa'atuputeleina ai lau fa'atauga o le kiliki. Ina ia amata, faitau lenei tusiga e iloa ai vaega sili ona taua o AdWords. Ina ua uma ona faitau lenei tusiga, e tatau ona mafai ona e fatuina se tauvaga manuia.

Tau-pe-kiliki (CPC) tauofoga

Tau-pa-kiliki tauofo o se vaega taua o se faʻasalalauga PPC aoga. E ala i le fa'aitiitia o lau tau ile kiliki, e mafai ona e faʻateleina lau fefaʻatauaʻiga ma tulaga liua. E fa'amauina le CPC i lau tauofoga ma se fua fa'atatau e fa'atatau i le lelei o fa'asalalauga, tulaga fa'asalalauga, ma a'afiaga fa'atatau o fa'aopoopoga ma isi faiga fa'asalalauga. O lenei faiga e faʻavae i luga o le tele o mea, e aofia ai le ituaiga o upega tafaʻilagi o loʻo ia te oe ma ona mea.

E 'ese'ese ta'iala o tauofoga CPC mo 'upega tafa'ilagi ta'itasi. O nisi e fa'aoga tusi fa'ata'ita'i a'o isi e fa'alagolago i ta'iala otometi. E i ai mea lelei ma mea le lelei i mea uma e lua. O se tasi o itu sili ona taua o tauofoga otometi o le fa'aavanoaina lea o le taimi mo isi galuega. O se fuafuaga lelei o le a fesoasoani ia te oe e faʻamalieina au tau ma maua ai faʻaiuga sili. A mae'a ona e setiina lau fa'asalalauga ma fa'asilisili au tauofo, o le ae alu i luga o lau auala e faʻaleleia lou vaʻaia ma faʻaliliuina au fefaʻatauaiga.

Ole CPC maualalo e mafai ai ona e maua nisi kiliki mo lau paketi, ma o le maualuga o le numera o kiliki o lona uiga e sili atu le mafai ona taʻitaʻia lau 'upega tafaʻilagi. E ala i le setiina o se CPC maualalo, e mafai ona e ausia se ROI maualuga atu nai lo isi metotia. O se tulafono lelei o le fa'avaeina o lau tauofoga i le averesi o fa'atauga e te fa'amoemoe e faia i le masina. O le tele o suiga e te mauaina, o le maualuga o lau ROI.

Faatasi ai ma le fiaselau afe o upu autu e maua, tau-pa-kiliki tauofo o se itu taua o se faʻaupuga manuia PPC. E ui e le manaʻomia CPC maualuga mo pisinisi uma, tau maualuga e mafai ona sili atu ona taugofie. Faataitaiga, pe afai o se pisinisi e ofoina atu se oloa maualuga tau, e mafai ona gafatia e totogi se CPC maualuga. I ata vaaia, pisinisi e maualuga le tau i le kiliki e mafai ona gafatia e totogi se CPC maualuga ona o le tau o le olaga atoa o tagata faʻatau.

Ole aofaiga ole tupe e te fa'aalu ile kiliki e fa'alagolago ile tele o mea, e aofia ai sikoa lelei ma upu fa'atatau. Afai e le fesoʻotaʻi lau faʻaupuga ma le maketi taulaʻi a lau pisinisi, e mafai ona si'itia lau tauofo ile 25 pasene pe sili atu. Ole maualuga ole CTR ole tasi ole fa'ailoga e talafeagai lau fa'asalalauga. E mafai ona fa'atuputeleina lau CPC a'o fa'aititia lau Avg. CPC. Ua iloa e le au maketi PPC atamai o le CPC o le tauofoga e le na'o upu autu, ae o se tuufaatasiga o isi mea.

A'o tauofo CPC mo Adwords, e te totogia se tagata lomitusi se aofaiga patino mo kiliki taʻitasi e faʻatatau i le tau o lau faʻasalalauga. O lesi foi mea, pe afai e te fa'atau se afe tala ma maua se kiliki se tasi, e te totogia se tau maualuga atu nai lo le fa'aogaina o se feso'ota'iga fa'asalalauga pei o Bing. O lenei taʻiala e fesoasoani ia te oe e oʻo atu ai i se numera maualuga o tagata faʻatau ma se tau maualalo i le kiliki.

Fa'asalalauga fa'atatau ile nofoaga

Fa'atasi ai ma le Fa'atulagaina o le Nofoaga, E mafai e le au fa'asalalau a Google ona filifili upega tafa'ilagi e fa'aalia ai a latou fa'asalalauga. E le pei o faasalalauga totogi-pa-kiliki, Site Targeting e mafai ai e tagata fa'asalalauga ona fa'atatau i nofoaga fa'apitoa. E ui o le totogi-pa-kiliki faʻasalalauga e lelei tele mo tagata faʻasalalauga e iloa tonu le mea o loʻo sailia e a latou tagata faʻatau, e tu'u ai sea maketi e le'i fa'aaogaina. O nisi nei o fautuaga e fa'aalia ai au fa'asalalauga:

O le la'asaga muamua i le fa'asilisiliina o lau fua faatatau o le fa'aliliuina o le filifilia lea o le sa'o sa'o e fa'atatau i fa'asalalauga. O faʻasalalauga e fetaui ma mea o loʻo i totonu o se nofoaga patino o le a sili atu ona faʻaliliu. Filifili se fatuga fa'apitoa i luga ole laiga e 'alofia ai le mu le au maimoa, o le taimi lea e fiu ai le au maimoa i le va'aia o fa'asalalauga tutusa. E taua tele lenei mea pe a fa'asalalauga i tagata e maualalo le maualuga o le malamalama i le faitau. O le mea lea e mafai ai ona fesoasoani le suia o fa'asalalauga masani.

Toe tulimata'i

O le faʻaaogaina o le toe faʻatulagaina ma Adwords e mafai ona matua aoga. E mafai ona faʻaaogaina e faatosina ai tagata faʻatau i lau 'upega tafaʻilagi. Facebook e sili atu nai lo 75% o tagata fa'aoga feavea'i, faia o se filifiliga sili ona lelei e faʻaleleia lou auai i luga ole Twitter. I le male, e mafai ona e faʻaaogaina Adwords’ faatulagaga feavea'i-faauo e pu'e ai le mafaufau o lau au maimoa. O lenei auala, e mafai ona e faaliliuina i latou i tagata faatau. O le fa'aogaina o le Facebook ma le Twitter mo le toe fa'atatauina o se auala sili lea e fa'aogaina ai lenei faiga fa'alauiloa mamana.

Toe fa'atatau ile Adwords e tele fa'amanuiaga. E fesoasoani ia te oe e faʻafesoʻotaʻi ma au tagata faʻatau o loʻo i ai nei ma oʻo atu i tagata fou. E ala i le tuʻuina o faʻamaufaʻailoga i luga o lau upega tafaʻilagi, tagata na asiasi i lau 'upega tafaʻilagi i le taimi ua tuanaʻi o le a toe vaʻaia au faʻasalalauga, fa'atupuina pisinisi toe fai. Google fa'ataga fo'i oe e fa'aogaina le toe fa'atatauina ma Adwords i luga o alalaupapa fa'aagafesootai eseese, e aofia ai le Facebook, Twitter, ma YouTube.

Google Ads fa'aoga se fa'ailoga e ta'ua “toe tulimata'i” e galue ma se su'esu'ega a tagata asiasi e lafo fa'asalalauga. E le faʻaalia le code i luga o le mata o le tagata asiasi ile upega tafaʻilagi, ae e fesoʻotaʻi ma le browser a le tagata faʻaoga. E taua le maitauina e mafai e tagata faʻaoga initaneti uma ona tape kuki, lea o le a faʻaitiitia ai le faʻapitoa o le poto masani o maketi i luga ole laiga. O 'upega tafaʻilagi ia ua uma ona faʻapipiʻiina le Google Analytics tag e mafai ona faaseʻeina le faʻaopoopoina o le Google Ads re-targeting code.

O le isi metotia mo le toe faʻatulagaina ma Adwords o le lisi-faʻavae retargeting. I lenei ituaiga o toe faʻatatau, tagata fa'aoga ua uma ona asiasi i se upega tafa'ilagi ma kiliki i luga i se itulau fa'asaga i tua. O nei faʻasalalauga faʻatatau e mafai ona faʻamalosia tagata asiasi e fai se faʻatau pe faʻaleleia i se saofaga. Toe faʻatulagaina ma Adwords o se fuafuaga sili ona lelei mo le fausiaina o taʻitaʻiga maualuga.