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E tele auala eseese e fa'aoga ai AdWords e fa'alauiloa ai lau 'upega tafa'ilagi. O le tele o tagata latou te faʻaaogaina i luga o le totogi-pa-kiliki faavae, ae e mafai fo'i ona e fa'aogaina le tau-fa'aaliga po'o le tau-fa'atau-fa'atau e fa'atatau i tagata fa'apitoa. E mafai fo'i e tagata fa'apitoa ona fa'aogaina le AdWords e fai ai mea faigaluega fa'atauga eseese, e pei o le fa'atupuina o upu ma le fa'atinoina o nisi ituaiga o fa'ata'ita'iga. A'oa'o pe fa'apefea ona fa'aoga AdWords e fa'alauiloa ai lau 'upega tafa'ilagi!
E aoga fa'asalalauga fa'asalalauga ta'itasi pe afai o lo'o e taumafai e taula'i au taumafaiga i se fa'amatalaga patino su'esu'e. I le faia o lenei mea, e mafai ona e aloese mai le totogiina o kiliki le talafeagai ma mautinoa o au faʻasalalauga e faʻaosoina mo naʻo fesili talafeagai. Peitai, e tasi lava upu fa'asalalauga fa'asalalauga e iai a latou fa'aletonu. Tulaga tasi, latou te mana'omia oe e faia ni fa'aliliuga eseese se lua o le kopi fa'asalalauga tutusa mo upu ta'itasi. E alu le taimi ma e mafai ona oʻo atu ai i le le fiafia pe afai e te le faʻalogo i nuances o le upu autu..
Tulaga lua, e mafai ona fa'atuputeleina lau togi lelei. Sikoa lelei o se fa'atusatusaga o le lelei o lau fa'asalalauga, itulau tulaueleele ma upu autu. O togi maualuga o lona uiga o fa'asalalauga sili atu ona lelei ma tau maualalo. O fa'asalalauga e iai fa'ailoga maualuga e sili atu ona fa'aalia i fa'ai'uga o su'esu'ega. Tulaga tolu, tasi upu fa'asalalauga fa'asalalauga e ono avea ma lu'itau e fa'atino, ae e aoga le taimi ma taumafaiga. O le a e vaʻaia le faʻateleina ROI i totonu o nai masina.
O le isi fa'amanuiaga o fa'aupuga fa'asalalauga ta'itasi e tu'uina atu ia te oe le tele o le pule i lau tala. E aoga tele lenei mea pe afai e tele au oloa poʻo auʻaunaga. O lenei auala, e mafai ona e taulaʻi au punaoa ma faʻamalosia au faʻasalalauga faʻatasi ma faʻasalalauga faʻapitoa ma itulau tulaʻi. O fa'asalalauga fa'asalalauga ta'itasi e taugofie ma e mafai ona fa'aitiitia lau CPC ma fa'aleleia lau FMT. O lea la, e taua le faʻaogaina o SKAGs pe a faʻamalosia lau sailiga suʻesuʻega maketi maketi.
O le isi fa'amanuiaga o SKAG o le fa'amautinoaina o sikoa maualuga. Adwords’ tulaga maualuga o loʻo suia pea ma faʻavae i luga o mea eseese, e le faigofie ona iloa mai fafo. Ae i se tulaga lautele, SKAG fa'ateleina le CTR ma e sili atu i le fa'atatauina o fa'amatalaga fa'apitoa o su'esu'ega nai lo fa'amatalaga fa'aupuga lautele. Afai la o loʻo e suʻeina se auala sili atu e faʻatatau ai lau au maimoa, taumafai e fai se SKAG mo ia.
Afai e te manaʻo e faʻateleina lau Google Adwords faʻatauga faʻatau, e tatau ona e mafaufau e fa'aoga otometi tauofoga. O lenei tekinolosi e sili ona aoga, ae e tatau ona e mautinoa e te mataʻituina lelei. E tatau ona fa'aoga fa'atasi ma au sela efuefu e maua ai le mea sili mai lau fa'asalalauga fa'asalalauga. Ina ia amata, o nisi nei o fautuaga:
Fa'aaogā le ituaiga tauofoga Fa'aleleia CPC. O lenei ituaiga tauofo e tutusa ma le tusilima tusilima, ae e mafai ona e faʻatuatuaina le Google Ads algorithm e fai ai fetuunaiga talafeagai. O le fa'aleleia o tauofoga CPC ose la'asaga lelei muamua lea ile fa'aautomatika. Ina ia mafai ai lenei ituaiga tauofoga, kiliki le pusa fa'ailoga i lalo ole fa'atonuga o tusi lesona ma filifili Fa'aleleia CPC mai le pa'u i lalo. Ole tau maualuga ole a otometi lava ona amanaia le maualuga ole CPC.
Ole fuafuaga ole tauofoga e te fa'aogaina e fa'alagolago i au sini ma tupe maua. E ono ituaiga o tauofoga e ofoina mai e Google. E tofu lava ma ana sini ma avanoa. Filifili le mea sili mo lau pisinisi. Ia mautinoa e fausia ni fa'aliliuga fa'aliliu e siaki ai taunu'uga o lau fa'asalalauga. E te manaʻomia le faʻamalieina o lau fuafuaga faʻatau. O le fa'aogaina o tauofoga fa'autometi o le a fesoasoani ia te oe e fa'ateleina au tupe maua, ae e le mautinoa 100% inisiua.
Fa'aaogāina tau fa'atatau ile mauaina (CPA) fuafuaga e tu'uina atu ia te oe le fa'atonuga sili atu i tauofoga fa'autometi. Ose auala sili ona lelei mo le fa'atulagaina o au tauofo e fa'atatau i le fa'amoemoeina o le toe fa'afo'i mai o se liua. E le gata i le setiina o le CPC sini, e mafai fo'i ona e fa'aogaina lenei ta'iala i fa'asalalauga ma fa'asalalauga. Afai e te iloa lau CPA, e mafai ona e fa'aogaina tauofo fa'apitoa i fa'asalalauga eseese ma fa'asalalauga.
E taua tele le mata'ituina o le ta'iala otometi tauofo. E tele fa'amanuiaga, e aofia ai le faateleina o fua faatatau o le liuaina. E mafai foi ona faʻaaogaina e faʻalautele ai ituaiga fou poʻo vaega. I le faʻaaogaina o faʻamatalaga malulu, otometi tauofo e mafai ona vavalo le taimi o le a faʻatau, lea e fa'aleleia atili ai lou fua faatatau o le liua. Afai e te faʻamaoni i le faʻateleina o lau ROI, otometi tauofo o le auala e alu ai. O nai tweaks e mafai ona faia se eseesega uma i lau faʻasalalauga.
E tele auala e faʻaleleia ai lau Sikoa Tulaga mo faʻasalalauga a le Adwords. E fa'aopoopo i le fa'aleleia atili o lau CTR ma le fa'asologa o le kiliki, e tatau ona e faia lau itulau faigofie e faʻafeiloaʻi mo tagata asiasi. Google o le a fa'avasega au fa'asalalauga e fa'atatau i a latou tala fa'asolopito, talafeagai i le upu su'esu'e, ma le kiliki i luga ole fua faatatau. O se auala lelei e fa'aleleia ai lau Sikoa Tulaga o le fesuia'i pea o au fa'asalalauga ma fa'ata'ita'i le tasi i le isi. Google's algorithm e suʻesuʻeina le aofaʻi o faʻatinoga o faʻasalalauga taʻitasi e tuʻuina atu i ai le maualuga maualuga togi e mafai.
Ole fua ole kiliki (FMT) of the keyword is the number one factor in determining the Quality Score for a keyword. Ole maualuga ole FMT, the more relevant your ad is to the searcher. E lē gata i lea, ads with high CTRs will rank higher in the organic search results. Peitai, to improve your Quality Score, you must familiarize yourself with all factors that impact the CTR. Aim to have a CTR of 7 or higher.
Several factors contribute to the Quality Score of your ads. You can use multiple strategies to improve several of them. You can also use Google’s Ad Preview and Diagnosis Tool to see what’s not working. There are some good ways to improve your Quality Score in Adwords and increase your CTR. O lenei auala, you’ll be able to maximize the number of impressions your ads get and pay less for each one.
In addition to improving CTR, o lau AdWords campaign's Quality Score e iloa ai pe maua e au fa'asalalauga ni kiliki. E mafua ona o le talafeagai o upu autu ma tusitusiga o loʻo faʻaaogaina i le faʻasalalauga. O le togi lelei e mafaufau foi i le tulaga o le itulau e tula'i mai. O le malamalama i mea uma e tolu o le a fesoasoani ia te oe e iloa ai suiga e manaʻomia ona fai i lau faʻasalalauga. O le fetuutuunai o nei mea taua o le a faʻateleina ai fefaʻatauaiga ma kiliki. O le auala sili e fa'aleleia atili ai lau togi lelei o le fa'ata'ita'i lea i ta'iala eseese ma va'ai po'o fea e sili ona aoga mo lau pisinisi.
O le fa'ateleina o lau Fa'ailoga Tulaga ose vaega taua o lau fa'atauga tau su'esu'ega totogi. O se tasi lea o mea sili ona taua e iloa ai le aoga o au faʻasalalauga. O le maualuga o lau Sikoa Tulaga, o le maualuga o lau tauofoga CPC. O le fa'aleleia atili o lau Sikoa Tulaga o le a tu'uina atu ai ia te oe se tulaga fa'atauva i luga o tauofo maualuluga ma fa'ateleina ai lou ROI. Ae ia manatua, e leai se fofo vave mo le faʻaleleia o lau Sikoa Tulaga. E umi se taimi, fa'ata'ita'iga, ma le faamamaina.
Le tau ile kiliki (CPC) mo Adwords e eseese e tusa ai ma le alamanuia ma upu autu. A o le averesi CPC mo Adwords o $2.32, e sili atu le tau o nisi upu nai lo isi. O le tauvaga a se pisinisi e faia se sao i le fuafuaina o le tau o Adwords. Faataitaiga, “saogalemu fale” fa'atupuina e sili atu i le fa'alima taimi le tele o kiliki “vali.” Peitai, O lo'o fa'aogaina e Harry's Shave Club le upu autu “sele laau” e fa'asalalau ma totogi $5.48 i le kiliki. E ui lava o se CPC maualalo ifo nai lo isi kamupani, sa tu'u pea i luga o le itulau lona tolu o fa'ai'uga su'esu'e ma fa'atupuina $36,600.
Ole tau ile kiliki mo Adwords e fesuisuiaʻi e faʻatatau ile lelei ole upu autu, le tusitusiga fa'asalalauga, ma le itulau tulaueleele. Ose tulaga lelei, o elemene uma e tolu e talafeagai i le oloa poʻo le tautua o loʻo faʻasalalau. maualuga CTR o lona uiga o le faʻasalalauga e aoga i tagata faʻaoga. O nei fa'amatalaga o le a fesoasoani ia te oe e fuafua pe fia le tau o fa'asalalauga ta'itasi. Mulimuli ane, o le sini o le faʻamalieina o lau tau ile kiliki mo le ROI sili.
O le isi metric taua o le tau i le liua. Pe a si'itia le CPC mo se fa'asalalauga, o loʻo faʻamoemoeina se maualuga maualuga o le liua. O le fa'aogaina o le Google's Enhanced CPC bid optimization feature o le a fesoasoani ia te oe e ausia lenei mea. O lenei vaega e otometi ona fetuutuunai au tauofo e fa'atatau i fa'ai'uga o le fa'asalalauga. E sili mo niche keywords aua e mafai ai ona e faʻalautele lau paketi. Ole tau ole fa'aliliuga mo Adwords ole $2.68.
Tau ile kiliki mo Adwords e eseese e faʻatatau ile alamanuia. A'o fa'asalalauga mo adwords i luga o nofoaga tumaoti tau e itiiti ifo nai lo $1, Google e maua le tele o ana tupe maua e ala i le faʻaogaina o faʻasalalauga suʻesuʻe. E mafai ona itiiti totogi, ae o nei kiliki atonu e le lava le taulaʻi. E fa'atulaga CPC e ala i faiga tauofo po'o fua fa'atatau e fa'aogaina e kamupani fa'asalalauga. Fa'asalalau upegatafa'ilagi, ae o lesi foi itu, totogi le tagata fa'asalalau pe a kiliki se tagata asiasi ile fa'asalalauga.
Ole CPC mo fa'asalalauga Facebook e mafai ona suia e fa'atatau ile tali a tagata ile fa'asalalauga. E mafai fo'i ona e setiina ma le lima le tauofoga CPC mo fa'asalalauga Facebook. Ole CPC pito maualalo ole $0.45 mo fa'asalalauga i luga o lavalava a'o le maualuga $3.77 mo fa'asalalauga tau tupe. O le isi auala e maua ai tupe i luga o le Facebook o le faʻaaogaina o faʻasalalauga faʻapitoa. O nei faʻasalalauga e foliga mai o se vaega o se blog ma e le o manino. Tabola, faataitaiga, ose feso'ota'iga fa'asalalauga ta'uta'ua.
