Vaega: Tesi

Afai e te manaʻo e fatuina se faʻasalalauga lelei ile Adwords, e mana'omia ona e iloa ni nai mea fa'avae e fa'aalia ai lau fa'asalalauga. Ina ia faia lenei mea, e tatau ona e taulai atu i au upu autu, CPC (tau ile kiliki), Sikoa lelei ma le atamai tauva. Ina ia amata, e mafai ona e amata i tauofo otometi. E mafai foi ona e setiina tauofo ma le lima, ae atonu e manaomia ai le tausiga faaopoopo. E lē gata i lea, o lau kopi fa'asalalauga e tatau ona pupuu ma fa'atatau. O le ulutala o le mea muamua lea e vaʻaia e tagata faʻaoga ma e tatau ona faʻamaonia i latou e kiliki i luga. E taua tele foi se valaau manino e faatino.

Sa'iliga upu autu

Afai o loʻo e taumafai e tosina mai tagata fou i lau 'upega tafaʻilagi, atonu e te manaʻo e taumafai e faʻaaoga suʻesuʻega totogi poʻo AdWords e faʻalauiloa ai lau oloa. O lenei ituaiga faʻasalalauga e masani ona faʻaaogaina e pisinisi laiti o loʻo vaʻavaʻai e faʻatau atu se mea i le taimi nei, ae mafai ona taugata mo tagata faasalalau. O le faʻatatauina o upu autu i Adwords e mafai ai e oe ona faʻavasega au faʻasalalauga e faʻatatau i tagata faʻaoga o loʻo suʻe lau oloa poʻo auʻaunaga.. Fa'atasi ai ma upu-fa'atatau, o au fa'asalalauga e fa'aalia na'o le taimi e sili ona latou fiafia i mea e te ofoina atu.

Faataitaiga, ose blog blog ose nofoaga lelei e fa'asalalau ai. E su'e e se tagata fa'aoga “faiga taga lima.” Latou te mauaina le tusiga ma kiliki i luga o se faʻasalalauga faʻaupuga e faʻaalia ai se ato lima maualuga. Aua o le faʻasalalauga e fetaui ma le faʻamatalaga, o le tagata asiasi e sili atu ona kiliki i luga. O lenei mea e faʻateleina ai avanoa e kiliki ai e se tasi le faʻasalalauga ma faʻatau le oloa.

O le fa'atatauina o upu autu i Adwords e galue e ala i le fa'aalia o se fa'aaliga fa'aaliga po'o se vitiō fa'asalalauga i tagata o lo'o va'ava'ai toto'a mo oloa po'o au'aunaga o lo'o e ofoina atu.. E mafai fo'i ona e fa'atatauina itulau fa'apitoa o lau 'upega tafa'ilagi ina ia fa'aalia lau fa'asalalauga po'o le vitio i luga o se itulau web e filifilia e le tagata fa'aoga. O le taimi lava e kiliki ai e se tagata se lisi faʻaola, o le a fa'aalia lau fa'asalalauga, faʻapea foʻi ma soʻo se mea talafeagai e fetaui ma le upu autu.

O le isi taʻutaʻua taʻutaʻua i Adwords o le faʻaogaina lea o Google Ads Keyword Tool e suʻe ai upu fou. E mafai ai e oe ona tuʻufaʻatasia le tele o lisi o upu autu ma siaki le voluma suʻesuʻe mo se autu patino. E le gata i lea, o le a tu'uina atu e le meafaigaluega fa'amaumauga o su'esu'ega fa'asolopito mo upu autu filifilia. O nei upu autu e mafai ona fesoasoani ia te oe e faʻaleleia au faʻataʻitaʻiga faʻavae e faʻatatau i mea o loʻo sailia e lau au maimoa. E le gata i le tulimata'i o upu autu, e mafai ona fesoasoani le fa'atatauina o upu e fa'afetaui lau fuafuaga e fa'atatau ile vaitau po'o tala fou.

Tau ile kiliki

E i ai ni nai mea e fuafua ai le tau ile kiliki mo Adwords. E aofia ai le togi lelei, upu autu, tusitusiga fa'asalalauga, ma itulau tulaueleele. Ina ia faʻaitiitia lau tau ile kiliki, ia mautinoa o nei elemene uma e talafeagai ma aoga. E lē gata i lea, e taua tele le faʻateleina o lau kiliki-i-fua-fua (FMT) ia mautinoa o loʻo e mauaina se ROI maualuga. Ina ia mafai ona fuafua lau FMT, fai se Google Sheet ma fa'amaumau tau o kiliki ta'itasi.

O le taimi lava e te maua ai se manatu autu o le tele o lau CPC, e mafai ona e amata fetuunai lau faʻasalalauga. O se auala faigofie e fa'asilisili ai au fa'asalalauga o le fa'aleleia lea o latou togi lelei. Ole maualuga ole togi lelei, o le maualalo o lau CPC. Taumafai e fa'alelei lau 'upega tafa'ilagi mea e aofia ai ma kopi fa'asalalauga, ma ia mautinoa e talafeagai au faʻasalalauga i tagata faʻaoga’ su'esu'ega. Taumafai e fa'aleleia lau togi lelei, ma e mafai ona e sefe e oo atu i 50% pe sili atu i lau CPC.

O le isi auala e fa'aitiitia ai lau CPC o le fa'ateleina lea o au tau. E te le tau fa'ateleina tele lau tauofo, ae e mafai ona fesoasoani ia te oe e maua atili ai le liua mo le itiiti o le tupe. Ole ki ole iloa ole tele e mafai ona e fa'atau a'o le'i fa'aleaogaina au suiga. Le itiiti ifo o $10 e mafai ona aumaia i totonu o se tupe faasili lelei. I le male, o le maualuga foi lea o lau tauofo, o le tele foi lea o le a e maua ai le liua e mana'omia.

Mulimuli ane, ole tau ile kiliki mo Adwords e fa'alagolago ile alamanuia o lo'o e iai. Faataitaiga, afai e te fa'atau atu a $15 oloa e-pisinisi, se tau ile kiliki ole $2.32 atonu e sili atu lona uiga nai lo a $1 kiliki mo a $5,000 auaunaga. E taua le malamalama o le tau o le kiliki e eseese tele e faalagolago i le ituaiga o oloa o loʻo e faʻatau atu. Faalaua'itele, e ui lava, pe afai o se auaunaga poʻo se pisinisi faʻapitoa, o le tau o le kiliki o le a maualuga.

Sikoa lelei

E tele mea e saofagā i le maualuga o togi o au fa'asalalauga. E mafai ona e faʻaleleia lau Sikoa Tulaga e ala i le fatuina o faʻasalalauga talafeagai ma itulau tulaʻi. Ole Sikoa Tulaga ole KPI, ae ose meafaigaluega fa'ata'ita'i e mafai ona fesoasoani ia te oe e malamalama ai pe fa'apefea ona fa'atino lau fa'asalalauga. O se ta'iala o le a fesoasoani ia te oe e maua ai se i'uga lelei. E tatau ona e fa'amoemoe i taimi uma mo se Sikoa Tulaga maualuga i lau fa'asalalauga fa'asalalauga. Ina ia maua le mea sili mai au faʻasalalauga faʻasalalauga, o nai fautuaga nei:

Tulaga tasi, taumafai e filifili upu sa'o mo lau fa'asalalauga fa'asalalauga. E mafai ona e faia lenei mea e ala i le faʻaogaina o se meafaigaluega autu. O se meafaigaluega e mafai ai ona e su'e upu autu talafeagai o lo'o avanoa ile Google. O le a fesoasoani ia te oe e filifili le vaega fa'asalalauga sili ona talafeagai. I le male, ia mautinoa o lo'o iai i au fa'asalalauga lau upu autu ile ulutala. O lenei mea o le a faʻaleleia ai lau togi lelei ma faʻateleina avanoa o latou kiliki i luga. E mafai ona e siaki pe talafeagai au upu autu pe leai ile kiliki i luga ole “upu autu” vaega i le itu tauagavale ona kiliki lea “Su'esu'ega Fa'amatalaga.”

E ese mai upu autu, e tatau foi ona e siaki le kiliki-i luga fua faatatau o au faasalalauga. Ole Sikoa maualuga ole uiga ole fa'asalalauga e talafeagai ile au su'esu'e’ fesili ma itulau tulaueleele. O le maualalo o le Quality Score o lona uiga e le taua au fa'asalalauga. O le sini autu a Google o le tuʻuina atu lea i tagata suʻesuʻe le poto masani sili ona lelei ma o lona uiga o le faʻaogaina o faʻasalalauga i upu autu. Ole Sikoa Tulaga maualuga e sili ona lelei mo au fa'asalalauga pe a latou maua le tele o kiliki e mafai.

Fa'atauva atamai

O se tasi o auala sili e aoina ai atamai faʻatauvaga mo Adwords o le suʻesuʻeina lea o au tauva. O lona uiga o le malamalama ia latou lisi o upu autu, faiga fa'aupuga, ofo, ma itulau tulaueleele. E tatau ona e faia i taimi uma suʻesuʻega faʻatauvaga e tumau ai i luga o au tauva. O le tele o lou iloa e uiga i au tauva, o le faigofie o le a maua le atamai faatauva. E mafai ona aoga tele lenei mea i le faia o se fuafuaga tau maketi. I le male, e mafai ona aoga e iloa ai avanoa fou.

O meafaigaluega atamai fa'atauvaga sili e fa'afouina pea, ina ia e tumau pea i le laasaga e tasi i luma o au tauva. O fa'amaumauga e te aoina mai nei mea faigaluega o le a fesoasoani ia te oe e faia ai fa'ai'uga fa'apitoa ma tumau i luga o au tauva. I le averesi, e iai 29 kamupani e vavalalata ma oe. I le faʻaaogaina o meafaigaluega nei, e mafai ona e vaʻai i mea o loʻo faia e nei kamupani ma mea o loʻo latou faia lelei. E mafai foi ona e suʻeina a latou fuafuaga ma filifili pe latou te fesoasoani ia te oe ia manuia.

SimilarWeb o se isi meafaigaluega sili e faʻaoga mo le atamai faʻatauva. O lenei meafaigaluega e mafai ai e oe ona faʻatusatusa lau 'upega tafaʻilagi i tagata tauva’ e vaai po o le a le ituaiga faatinoga latou te maua. E le gata i feoaiga, e mafai ona e siaki vaega ma tagata tauva e vaʻai pe o latou faʻateleina fefaʻatauaiga poʻo leiloa sea maketi. O lenei atamai fa'atauva e taua tele mo le maketiina numera. E tatau ona e iloa lau tauvaga ina ia manuia. O le mea e lelei ai, o loʻo i ai meafaigaluega e leai se totogi e mafai ona tuʻuina atu ia te oe se manatu faigata i le mea e te tu ai i totonu o le alamanuia.

O le taimi lava e te iloa ai au tauva, e mafai ona e amata faatusatusa o latou malosiaga ma vaivaiga. O le i ai o le atamai fa'atauva i au tagata tauva o le a tu'uina atu ia te oe se fa'ailoga ma fa'aleleia atili ai lau fuafuaga tau maketi. E mafai e le au maketi ona faʻaogaina nei faʻamatalaga e atiaʻe ai ni fuafuaga fou tau maketi, ma e mafai e le matagaluega o fa'atauga ona fa'aoga lenei fa'amatalaga e fa'alelei ai ana fa'amaumauga fa'atau. E taua le aofia ai o faʻatauga ma faʻamatalaga a tagata faʻatau pe a e fuafuaina lau isi faʻasalalauga.

autu autu

Pe a faʻaaogaina Adwords, e taua le manatua e faʻaaoga upu autu e atagia ai au taulaga pisinisi. I se isi faaupuga, aloese mai upu e tasi e matua lautele. Nai lo lena, faaaoga fasifuaitau uumi e pei o “tu'uina atu pusa fuala'au fuala'au,” lea o se fuaitau sili ona patino o le a tosina mai ai tagata faʻatau saʻo. E itiiti le aoga o le fa'aogaina eseese o upu fa'alava, e ui lava. E taua le maitauina e mafai e tagata faʻatau eseese ona faʻaogaina ni faaupuga eseese e faʻamatala ai au oloa ma auʻaunaga, ia mautinoa e lisi uma nei fesuiaiga. O nei fesuiaiga e mafai ona aofia ai fesuiaiga o sipelaga, numera tele, ma faaupuga masani.

Google Ads Smart Campaigns e fa'aogaina autu autu, lea e ese mai le Google Search campaigns. O autu nei e fa'aoga e fa'afetaui au fa'asalalauga ma su'esu'ega e fa'atino e se tagata mo au oloa po'o au'aunaga. E masani lava, Google fautuaina le maualuga o le fitu i le sefulu autu autu, ae o le numera o autu e te faʻaaogaina e pule lava oe. Ia mautinoa e te faʻaogaina autu autu e tutusa ma suʻesuʻega e faʻaoga e tagata e suʻe ai lau oloa poʻo lau tautua. O le sili atu ona talafeagai o lau autu autu, o le tele fo'i o le fa'aalia o au fa'asalalauga i le itulau o fa'ai'uga su'esu'e.

O le fatuina o le tele o faʻasalalauga o se auala sili lea e taulaʻi ai vaega eseese o oloa. O lenei auala, e mafai ona e taulaʻi atili i lau tala faʻatatau o tupe i luga o se oloa poʻo se auaunaga faʻapitoa aʻo faʻafaigofie ona faʻatusatusa le faʻatinoga o upu autu eseese i lau faʻasalalauga.. I le male, e mafai ona e faʻaogaina faʻamatalaga eseese mo vaega eseese o oloa. E mafai fo'i ona e faia ni fa'asalalauga tu'ufa'atasi mo i latou ta'itasi e fa'ailoa ai se tasi vaega o lau pisinisi. E mafai ona e fa'asa'oina se fa'aupuga atamai e ala i le kiliki i lona igoa ona filifili lea o autu autu.

Ua e filifili e fa'asalalau ile Google AdWords. Ae fa'afefea ona e maua i'uga sili? O a foliga o AdWords? Ae faapefea le toe maketiina? O le ae mauaina i lenei tusiga. Ma faitau pea mo nisi fa'amatalaga! Ona, fa'aoga nei fautuaga e maua ai fa'ai'uga sili! E te fiafia na e faia! Fa'aauau le faitau e a'oa'o atili e uiga ile Google AdWords fa'asalalauga ma maua le tele mai au fa'asalalauga!

Fa'asalalauga ile Google AdWords

O faʻamanuiaga o faʻasalalauga ile Google AdWords e tele. O le polokalame o se auala sili lea e faʻateleina ai le faʻaalia ma ave taavale i lau pisinisi i le lotoifale. O fa'asalalauga e va'aia i luga ole feso'ota'iga a Google ma e tu'uina atu i tagata o lo'o su'esu'e malosi ile upega tafailagi. Ole mea lea e mafai ai ona e siaki tonu pe toafia tagata e va'ai i au fa'asalalauga, kiliki i latou, ma fai le gaioiga e manaʻomia. E mafai ona faʻamaonia lenei mea e avea o se meafaigaluega taua mo le faʻateleina o faʻatauga ma faʻalauiloa faʻailoga.

O le isi faʻamanuiaga o le faʻaaogaina o Google AdWords o le mafai lea ona faʻatatau i tagata faʻapitoa e faʻatatau i le nofoaga, upu autu, ma e oo lava i taimi o le aso. Tele pisinisi fa'asalalau fa'asalalauga na'o aso o le vaiaso mai 8 AM ia 5 PM, ae o le tele o isi e tapunia i faaiuga o vaiaso. E mafai ona e filifilia lau au maimoa e fa'atatau i lo latou nofoaga ma tausaga. E mafai fo'i ona e faia fa'asalalauga atamai ma su'ega A/B. O fa'asalalauga sili ona aoga o fa'asalalauga ia e fetaui ma lau pisinisi’ oloa ma auaunaga.

O se fa'amaopoopo malosi i le va o fa'aupuga e te fa'aogaina i lau 'upega tafa'ilagi ma le fa'asalalauga fa'asalalauga e taua mo le manuia ile Google AdWords. I se isi faaupuga, o le tutusa i le va o upu autu o le a fa'aalia atili ai au fa'asalalauga ma maua atili ai au tupe. O le fa'atasi lea o le mea lea e su'e e Google i fa'asalalauga ma o le a tauia oe pe a e fa'atumauina lou fa'aauau. O le auala sili e faʻasalalau ai ile Google AdWords o le filifilia lea o se paketi e mafai ona e gafatia ma mulimuli i fautuaga na tuʻuina mai e le kamupani..

Afai e te fou ile Google AdWords, e mafai ona e fa'agaoioia se Fa'amatalaga Fa'amatalaga e leai se totogi e a'oa'o atili ai le polokalame. O le taimi lava e te maua ai se malamalamaaga autu o le faʻaoga, e mafai ona e faʻaalu sina taimi e aʻoaʻo ai e uiga i le faiga, pe fa'afaigaluega se tasi e fesoasoani ia te oe. Afai e le mafai ona e taulimaina le itu faʻapitoa o le faagasologa, e mafai ona e mataʻituina au faʻasalalauga ma mataʻituina le lelei o latou faʻatinoina mo lau pisinisi.

Tau

E tele mea e mafai ona aʻafia ai tau o Adwords. Mea muamua lava, o le fa'atauva'a o lau upu autu o le a a'afia ai le tau ile kiliki. O upu autu e tosina mai ai le tele o feoaiga e sili atu le tau. Faataitaiga, o se kamupani e ofoina atu auaunaga tau inisiua e tatau ona iloa o lona tau i le kiliki (CPC) mafai ona aapa atu $54 mo se upu autu i lenei tulaga faatauva. O le mea e lelei ai, o loʻo i ai auala e faʻaititia ai lau CPC e ala i le mauaina o le maualuga o le AdWords Quality Score ma vaevaeina lisi lapopoa o upu autu i ni mea laiti..

Tulaga lua, o le a le tele o tupe e te faʻaaluina i lau faʻasalalauga faʻasalalauga e faʻalagolago i lau pisinisi. E mafai e pisinisi maualuluga tau ona totogi e sili atu, ae o se pisinisi maualalo atonu e leai se paketi e faʻaalu ai le tele. Tau i le kiliki faʻasalalauga e faigofie ona iloilo ma e mafai ona faʻatusatusa i faʻamaumauga a le Analytics e fuafua ai le tau moni o se kiliki. Peitai, pe afai o oe o se pisinisi laititi, atonu o le ae totogi itiiti ifo i le $12,000 pe itiiti foi.

O le CPC e faʻamoemoeina i le faʻatauvaʻa o upu autu e te filifilia, lau tau maualuga, ma lau Sikoa Tulaga. O le maualuga o lau Sikoa Tulaga, o le tele o tupe e te faʻaaluina i kiliki taʻitasi. Ma ia manatua e le sili atu le maualuga o tau CPC. O upu autu maualuga o le a maua ai le maualuga o le CTR ma le maualalo o le CPC, ma o le a latou faʻaleleia au faʻasalalauga faʻasalalauga i taunuuga suʻesuʻe. O le mea lea e taua tele ai suʻesuʻega upu mo pisinisi laiti, e tusa lava pe faatoa amata.

I le avea ai ma tagata faasalalau, e tatau foi ona e mafaufau i le faitau aofaʻi o lau au maimoa. E ui lava o suʻesuʻega i luga o le komepiuta ma komepiuta e masani lava i aso nei, e to'atele tagata e fiafia e fa'aoga a latou telefoni fe'avea'i mo a latou sailiga. E tatau ona e mautinoa e te tuʻuina atu se vaega tele o lau paketi i tagata o loʻo faʻaogaina masini feaveaʻi. A leai, o le a i'u ina e fa'ama'imau tupe i fe'avea'i e le fa'amaonia. Afai e te manaʻo e fai tupe i luga ole Adwords, e tatau ona e fatuina se faʻasalalauga e fiafia i ai nei tagata.

Vaega

Pe e te fou i AdWords pe e te fa'atau atu lana pulega, atonu sa e mafaufau pe o e mauaina le tele o mea mai ai. Atonu na e tau mafaufau pe o le lala sooupu o loʻo e galue ai o loʻo faia le galuega sili. Ua laki, o loʻo i ai le tele o foliga o AdWords e mafai ona fesoasoani i lau kamupani ia maua le tele o mea mai le faʻasalalauga faʻasalalauga. O lenei tusiga o le a faʻamatalaina le lima o mea sili ona taua e suʻe i AdWords.

O se tasi o vaega sili ona taua o Adwords o le faʻatulagaina o nofoaga. O lo'o tu i lalo o le lisi o fa'atonuga fa'apolopolo ma fa'ataga mo le fetu'utu'una'i ma le fa'atatauina o nofoaga. E mafai ona aoga tele lenei mea mo pisinisi laiti, aua e mafai ai ona fa'aalia fa'asalalauga na'o su'esu'ega e afua mai i se nofoaga patino. E mafai fo'i ona e fa'ailoa mai e te mana'o e fa'aalia au fa'asalalauga na'o su'esu'ega e ta'u manino mai ai lou nofoaga. E taua tele le faʻaogaina o le faʻaogaina o nofoaga i le tele e mafai ai – o le a fa'ateleina ai le aoga o lau fa'asalalauga.

O le isi vaega taua ole AdWords ole tauofo. E lua ituaiga o tauofoga, tasi mo fa'asalalauga tusi lesona ma le tasi mo fa'asalalauga otometi. E mafai ona e filifili po o le fea e sili mo lau faʻasalalauga e faʻatatau i le ituaiga o faʻasalalauga o loʻo e tulimataʻia ma le aofaʻi e te manaʻo e faʻaalu i faʻasalalauga taʻitasi.. O tauofoga tusilima o le filifiliga sili lea mo pisinisi laiti, a'o tauofoga otometi o le filifiliga sili lea mo le tele. Faalaua'itele, e sili atu le taugata o le tauofoga tusilima nai lo le tauofoga fa'apitoa.

O isi vaega o Adwords e aofia ai faʻasalalauga faʻapitoa ma faʻasalalauga faʻasalalauga eseese. O lo'o fa'asolosolo lemu le moli, ae e mafai ona e fa'aogaina ituaiga eseese mo au fa'asalalauga. Google fa'ataga fo'i oe e fa'aopoopo so'otaga i luga ole laiga i au fa'asalalauga, lea e mafai ona faateleina ai lau FMT. Ole tele ole feso'ota'iga a Google e mafai ai ona maua se fa'asalalauga fa'asalalau vave. O lona faiga tauofo e mafai ai fo'i ona fa'afanua fa'afanua, lea e mafai ona fesoasoani mo le faʻatatauina o au faʻasalalauga i nofoaga sili ona lelei ma le faitau aofaʻi.

Toe maketiina

Re-marketing Adwords e faʻatagaina oe e faʻafeiloaʻi tagata asiasi i lau 'upega tafaʻilagi e faʻavae i luga oa latou amioga muamua. E aoga lenei mo 'upega tafaʻilagi tetele e tele oloa poʻo tautua. Toe fa'atauga fa'asalalauga e fa'atatau i tagata fa'apitoa, o lea e atamai ai le vaevaeina o tagata asiasi i lau faʻamaumauga. Ole mea lea e fa'amautinoa ai o fa'asalalauga e fa'aalia i au tagata fa'aoga e talafeagai i oloa po'o tautua na latou va'ai talu ai nei. Afai e te manaʻo e maua le tele o mea mai lau faʻasalalauga toe faʻatau, e tatau ona e malamalama i le fa'atauga a lau tagata fa'atau.

Ina ia amata, faia se teugatupe e leai se totogi i le Google's Re-marketing program. O le a fesoasoani lea ia te oe e siaki po o fea faʻasalalauga o loʻo kiliki i luga ae o fea e leai. E mafai fo'i ona e siaki po'o fea fa'asalalauga o lo'o liliu. O le a fesoasoani lea ia te oe e faʻaleleia au faʻaupuga adwords ma faʻateleina le suʻesuʻeina o masini suʻesuʻe a lau 'upega tafaʻilagi. Peitai, o lenei metotia e taugata ma e tatau ona e iloa tonu pe faʻafefea ona seti lau paketi e maua ai le faʻafouga sili i au faʻaalu faʻasalalauga.

Tauofoga i upu fa'ailoga fa'ailoga

Afai na e fa'ailogaina se faaupuga, e tatau ona e tauofo i ai. O fa'ailoga fa'ailoga e lelei tele mo fa'amaoniga fa'aagafesootai ma upu autu. E mafai ona e fa'aogaina fa'ailoga fa'ailoga i au fa'asalalauga ma kopi fa'asalalauga, pe afai e talafeagai le upu i lau pisinisi. E mafai fo'i ona e fa'aogaina fa'ailoga fa'ailoga e fai ai se itulau tulaueleele ma le upu autu. Ole togi lelei ole fa'ailoga fa'ailoga e fa'alagolago ile tele o mea, e aofia ai le auala latou te tauofo ai.

E tolu mafuaʻaga masani e aloese ai mai le faʻatau i luga o faʻailoga faʻailoga i Adword. Tulaga tasi, e le mafai ona e fa'aogaina lau fa'ailoga ile kopi fa'asalalauga pe a le fa'atagaina e le pule fa'ailoga. Tulaga lua, e le mafai ona fa'aogaina se fa'ailoga fa'ailoga i kopi fa'asalalauga pe afai o se vaega o le upega tafa'ilagi a le isi kamupani. E le fa'asa e Google upu fa'ailoga fa'ailoga, ae e faavaivaia ai i latou. E fa'amalosia ai fo'i le fa'atauvaga mo fa'ailoga fa'ailoga ma maua ai le tau fa'aopoopo.

Afai e fa'aogaina e au tagata tauva lou igoa fa'ailoga, e mafai ona latou tauofo i ai e faʻateleina ai lo latou avanoa e faʻaalia i SERPs. Afai e te le tauofo i ai, e mafai ona fa'aogaina e lou tagata tauva. Ae afai e le o iloa e le tagata tauva o loʻo e faʻatau i lou igoa igoa, atonu e aoga le fa'aopoopoina o se upu fa'aletonu i lau tala. I soo se tulaga, o le ae maua se avanoa sili atu e te manumalo ai i le SERPs ma se igoa puipuia-faailoga.

O le isi mafuaʻaga e aloese ai mai le faʻatauvaʻa i luga o faʻailoga faʻailoga o le faʻaogaina o le upu autu e ono le faʻafememeaʻi ai tagata faʻatau.. Peitai, ua maua e le tele o faamasinoga o le tauofoga i luga o upu tau fefa'ataua'iga e le o se soliga o fa'ailoga. Peitai, o lenei faiga e iai sona aafiaga faaletulafono. E ono afaina ai lau pisinisi, ae i se taimi umi e mafai ona manuia ai oe. Ole mea masani lea ile faʻasalalauga PPC. O taunuuga faaletulafono o lenei faiga e le o manino, ma e taua le aloese mai soʻo se faʻalavelave le malamalama aʻo leʻi faia le tauofoga.

I Adwords, you can set up your ad by selecting a Broad match or Phrase match. You can also set up a Single keyword ad group. Ma mulimuli ane, you can adjust your Quality score to your liking. But before you start, there are some important things to keep in mind. Malaga lautele: It’s the best way to find people who are searching for your product or service. Fuaitau fetaui: This option is best suited for those who have a broad idea about the product or service they are offering.

Malaga lautele

When using broad match in Adwords, you want to make sure your ad focuses on the right keywords. Broad match keywords have the biggest impression volume and can help you find the most relevant keywords. I le taimi, broad match keywords can help you save money on your ad budget by reducing irrelevant clicks and increasing conversion rate. E mafai fo'i ona fa'aoga upu fa'atusa lautele e fa'atatau i maketi niche. E lelei tele fa'aupuga fa'atusa lautele mo kamupani o lo'o ofoina atu le tele o ituaiga oloa ma tautua.

Faataitaiga, e mafai e se nofoaga o lavalava ona fa'atau atu tama'i ofu uliuli, po'o la'ei fa'atele fafine. E mafai ona fa'alautele le fa'atusatusaga lautele e fa'aaofia ai fa'aupuga e le lelei. E faapena foi, e mafai ona e le aofia ai faaupuga e pei o le mumu po o le piniki. O le a e iloa o le a sili atu le ma'ai o fa'atusatusaga lautele i tala fou ma fa'asalalauga fou. E talafeagai le fa'aogaina o upu fa'apitoa, ae afai e te le o mautinoa le mea o loʻo e taumafai e faʻatatau, taumafai muamua se fetaui lautele.

I le avea ai ma tagata fa'asalalau fou, atonu e te mana'o e fa'aoga fa'atasiga lautele e fai ma au ituaiga fa'aletonu. Peitai, e taua le maitauina o le faʻatusatusaga lautele e mafai ona taʻitaʻia ai faʻasalalauga atonu e le talafeagai i lau pisinisi. E lē gata i lea, e tatau ona e feagai ma fesili suʻesuʻe faʻafuaseʻi atonu e le taua. E le o se manatu lelei pe afai e te fou i Adwords ma e te le iloa pe faʻapefea ona faʻaogaina ituaiga faʻatusa eseese.

When using broad match in Adwords, ia mautinoa o loʻo e tulimataʻia upu saʻo. Fa'atusatusaga lautele o le ituaiga fa'atusa sili ona lautele, o lea e fa'atagaina ai au fa'asalalauga e fa'aalia mo le tele o fa'aupuga eseese. E mafai ona fesoasoani ia te oe e maua le tele o kiliki i luga o au faʻasalalauga, ae e tatau foi ona e gauai totoʻa ia i latou ma ia mautinoa e talafeagai i latou i lau pisinisi. O lea, pe a filifilia se upu fa'atusa lautele, ia mautinoa e fetaui ma lau pisinisi’ maketi maketi.

Fuaitau fetaui

O le faʻaaogaina o le Phrase Match option i Adwords e mafai ai ona e suʻeina mea o loʻo sailia e tagata faʻatau e ala i le suʻeina o mea latou te taina i le pa suʻesuʻe.. E ala i le fa'atapula'aina o lau fa'asalalauga fa'aalu i su'esu'ega fa'atasi ai ma le fuaitau sa'o, e mafai ona sili atu ona e taulaʻi i lau au maimoa. Fuaiupu Faafetaui o se auala sili lea e faʻaleleia ai le faʻatinoga o lau faʻasalalauga faʻasalalauga ma maua ai se ROI maualuga. Mo le a'oa'o atili e uiga i fuaitau fetaui i Adwords, faitau pea.

Faatasi ai ma lenei faatulagaga, o au upu autu o le a sili atu ona taulaʻi aua e fesoʻotaʻi ma mea o loʻo sailia e tagata. Google o lo'o fa'aogaina ituaiga fa'atusa talu mai le amataga o su'esu'ega totogi. I totonu 2021, latou te suia le auala e te faʻaogaina ai nei faʻatulagaga. Fa'atusa upu o le sui lea mo fa'aliliuga fa'atusa lautele. Mo le taimi nei, e tatau ona e faʻaogaina ituaiga tutusa e lua. Fa'atusa fa'aupuga e mana'omia ai fa'aupuga ia tutusa le fa'asologa ma le fesili ma fasifuaitau.

Faataitaiga, o se tala fa'atusa fa'afuaiupu atonu e sili atu ona aoga nai lo se tala fa'atusa tonu. This strategy will not appear for searches with the keyword intact, but it will show up for phrases that are relevant to your business. Phrase match in Adwords is a great way to target users without a huge keyword list. O lea, what are the advantages of using Phrase Match in Adwords? E tele. Let’s take a look at each of them.

A negative keyword list is the best way to block unwanted clicks. The AdWords Negative Keywords List has more than 400 negative keywords that you can use to optimize your ads. A negative keyword list is a great tool to help you identify which keywords are generating the least ROI. You can use this list to save ten to twenty percent of your search ad spend. You can also use negative phrase match keywords.

Single keyword ad group

Fausiaina o se Adwords tasi upu fa'asalalauga fa'asalalauga e fai si faigofie. O se tasi o faʻamanuiaga o lenei ituaiga o faʻasalalauga faʻapitoa e faʻapitoa i se upu autu e tasi. Ole mea lea e mafai ona fa'aleleia ai lau togi lelei ma fesoasoani ia te oe e maua ai tau maualalo ile liliuga. E fesoasoani foi e fa'afetaui upu autu ile fa'asalalauga. O le faʻasalalauga faʻasalalauga e faigofie ona faʻaoga ma faʻatagaina oe e kopi faʻasalalauga faʻasalalauga o iai i se mataupu o minute.

O le fa'atuina o se fa'aupuga fa'asalalauga se tasi e le mo tagata amata. E tatau ona e fa'aogaina mo upu autu e maua 20 ia 30 su'esu'e i masina ta'itasi. O lenei metotia e iai ona faʻaletonu ma e tatau ona faʻaaogaina ma le faʻaeteete. I le male, e mafai ona maimau taimi ma taumafaiga taua. E tatau ona e vaevae au fa'asalalauga fa'asalalauga pe a e mautinoa o le a maualuga au su'esu'ega. Ina ia mautinoa o loʻo e faʻaogaina saʻo lenei metotia, ia mautinoa e mulimuli i laasaga nei.

Pe a fatuina se SKAG, manatua e fa'aoga upu tutusa tutusa. O le a fesoasoani lea ia te oe e taofi le faʻaogaina o upusii maualalo ma faʻaleleia lau faʻasologa o le kiliki. E mafai fo'i ona e fa'aogaina SKAGs e fa'ata'ita'i ai tweaks fa'atagata eseese ma fetuutuuna'iga tauofo. Ia manatua o se upu fa'atusa tonu e le mafai ona fa'atino tutusa i fa'afanua po'o luga o masini. Afai o le vaega fa'asalalauga e aofia ai na'o le tasi le oloa, e te mana'o e fa'atapula'a le aofa'i o upu fa'atusa tonu i totonu.

O le isi vaega aoga ole Single Keyword Ad Groups o le mafai lea ona fetuutuunai au tauofo e fa'avae i luga o upu autu ma amioga a tagata fa'aoga. O lenei mea e mafai ai e oe ona maua le maualuga o le kiliki i luga o fua faatatau, sili atu Sikoa Tulaga, ma tau maualalo. Peitai, o le tasi le fa'aletonu tele o fa'asalalauga e na'o le fa'aalia pe a su'eina se upu fa'apitoa. I se faapuupuuga, e tatau ona fa'aoga le kulupu fa'asalalauga e tasi pe a e 100% mautinoa o le a fa'atau atu lau oloa.

Sikoa lelei

E tolu mea e a'afia ai lau Quality Score for Adwords, ma le fa'aleleia o latou uma e taua tele i le mauaina o se tulaga maualuga. O nisi nei o ta'iala e mafai ona e fa'atinoina e fa'aleleia atili ai lau togi. Faitau atili e a'oa'o atili. o Filifili se kopi fa'asalalauga maualuga. Afai o le kopi faʻasalalauga e lautele tele, e le mafai e tagata fa'aoga ona iloa pe talafeagai pe leai. Ia mautinoa o le kopi fa'asalalauga e fetaui ma au upu autu, ma si'osi'omia i tusitusiga e feso'ota'i ma upu su'esu'e. Pe a kiliki le tagata suʻesuʻe ile faʻasalalauga, e aumaia ai le mea e sili ona talafeagai. O se togi maualuga maualuga e faʻavae i luga o le talafeagai.

o Mataitu lau togi lelei. Afai e te vaʻai i kopi faʻasalalauga o loʻo maualalo le CTR, atonu ua oo i le taimi e taofi ai ma sui le upu autu. E tatau ona e suia i se isi mea. Ae va'ava'ai mo vaega fa'aupuga leaga! O mea na e ono iai ni a'afiaga leaga i lau togi lelei. O le suia o latou o le a le gata ina siitia ai lau togi lelei, ae fesoasoani fo'i e fa'aleleia lau kopi fa'asalalauga. O lea aua nei galo e siaki lau togi lelei i taimi uma!

o Siaki lau kiliki i luga fua faatatau. Ole togi lelei ole fua ole aofa'i o tagata na kiliki i lau fa'asalalauga ina ua uma ona va'ai ile su'esu'ega. O lesi foi mea, afai 5 na kiliki e tagata lau fa'asalalauga ae le'i kiliki lau fa'asalalauga, o lau togi lelei 0.5%. Afai e maualuga le togi maualuga, o le a fa'aalia maualuga lau fa'asalalauga i fa'ai'uga su'esu'e, ma o le a itiiti le tau. E taua le manatua e le mafai ona e pulea mea uma, ia mautinoa e siaki foi lenei metric.

O le isi itu e a'afia ai Sikoa Tulaga o le tau ile kiliki. Ole togi maualalo ole a fa'ateleina lau CPC, ae o a'afiaga e eseese mai lea upu i lea upu. E pei o le tele o isi vaega ole maketi suʻesuʻe, e le mafai ona va'ai pe fa'afefea ona a'afia le CPC i le taimi lava lea e le Sikoa Tulaga, o lea ia mataala i le taimi. O le faʻateleina o lau Sikoa Tulaga e mafai ona i ai se aafiaga tele i le manuia o lau faʻatauga tau maketi. O faʻamanuiaga o se Sikoa Tulaga maualuga o le a faʻaalia i le aluga o taimi.

Tau ile kiliki

Pe a fuafuaina le tau ile kiliki e mafai ona e faʻaogaina e fai ma faʻamoemoe, mafaufau i le taua o lau oloa ma lau paketi. Faataitaiga, se oloa e tau $200 e mafai ona fa'atupuina le tele 50 kiliki i se CPC o $.80, lea o le a 5:1 toe fa'afo'i tupe (TUPU). I se isi faaupuga, pe afai o lo'o e taumafai e fa'atau atu a $20,000 oloa, a CPC o $0.80 o le a maua ai se fa'atauga o $20,000, whereas if you’re selling a $40 oloa, you’ll spend less than that.

There are many ways to reduce the cost per click. Aside from optimizing extensions and landing pages, there are also some strategies to lower CPC. You can follow Marta Turek’s guide on how to reduce CPC in the best way possible without sacrificing visibility and clicks. Although there’s no single secret formula to get better ROI, following these strategies will lead to better results and lower CPC. O lea, what are the best ways to lower your cost per click for Adwords?

Ose tulaga lelei, your cost per click will be around five cents for a click, and it is best to aim for that. O le maualuga o lau FMT, the more likely you’ll earn from the campaign. As you’ll be paying for advertising, you need to understand the value of your customers. O lenei mea o le a fuafua ai pe fia le tele e tatau ona e faʻaalu e faʻaalia ai au faʻasalalauga e lau au maimoa. E tatau foi ona e mafaufau i le FMT (fua o le kiliki) ia mautinoa e talafeagai ma fesoasoani.

Tau ile kiliki mo Adwords e mafai ona pulea ma le lima pe otometi. E mafai ona e fa'amaoti lau tala o le tupe maualuga i aso ta'itasi ma tu'u lima lima tauofo. Google o le a filifilia le tauofo sili ona talafeagai e fetaui ma lau paketi. E mana'omia fo'i ona e setiina se tau maualuga ile upu autu po'o fa'asalalauga. O lo'o fa'atumauina e le au fa'atau tusi tusi le fa'atonuga o tauofoga a'o filifili e Google po'o fea fa'asalalauga e tu'u i luga ole feso'ota'iga fa'aaliga. Ole tau ile kiliki mo au faʻasalalauga e faʻalagolago ile lelei le fuafuaina ma le faʻaogaina o lau kopi faʻasalalauga.

Malaga lautele

Afai o loʻo e amataina se faʻasalalauga fou, e te mana'o e fa'aoga fa'atasiga lautele e fai ma ta'iala autu. Atonu o le a e mauaina nisi upu fa'aopoopo e fa'atatau ile fetaui lautele. O nisi nei o auala e faʻaoga ai lenei taʻiala autu. E mafai foi ona e mata'ituina le aoga o au fa'asalalauga. E mafai ona e va'ai pe fa'apefea le lelei o au fa'asalalauga fa'atusatusa i isi i lau niche. Fa'atasiga lautele i Adwords e mafai ona avea ma auala lelei e fuaina ai le gafatia o lau faʻasalalauga.

O le fa'amanuiaga muamua o le fa'atusatusaga lautele o le fa'amama lea o femalagaiga le talafeagai. E mafai fo'i ona fa'atapula'aina le aofa'i o su'esu'ega e te mauaina e ala i lenei ituaiga ta'iala. O le itu i lalo o le faʻatusatusaga lautele e te le maua le faʻamoemoeina o se au maimoa e pei ona e manatu ai. E le gata i lea, e matua fa'aitiitia ou avanoa e liliu ai i fa'atauga. E le o se filifiliga lelei le fetaui lautele pe afai o loʻo e taumafai e faʻaulu taavale i se oloa faʻapitoa. Ua laki, e iai isi, auala sili atu e taulaʻi ai lau au maimoa.

O le fetuutuuna'iga fa'atusa lautele o le ituaiga fa'afetauiga fa'aletonu i Adwords. O le ituaiga ta'aloga sili ona lauiloa, pe a oo atu i le au maimoa sili ona lautele. Faatasi ai ma le fetaui lautele, e fa'aalia au fa'asalalauga pe a su'e e tagata fa'aoga se upu fa'apitoa po'o se fuaitau e feso'ota'i ma lau oloa po'o au'aunaga. E mafai ona maua ai le tele o kiliki upu fa'atusa, ae e taua le mataʻituina lelei o latou ina ia mautinoa e te le faʻaumatia au tupe i luga o fefaʻatauaiga le talafeagai.

O le fa'aogaina o feso'ota'iga lautele e fai ma ta'iala autu e mafai ona fa'asaoina oe i le tele o taimi. Ua mae'a faiga Google 3.5 piliona sailiga i le aso, ma 63% o latou e sau mai masini feaveai. O lea, e taua tele le sailia o upu sili ona lelei e faʻaoga i lau faʻasalalauga. Derek Hooker, o se sao i le Conversion Sciences blog, e fautuaina le faia o fesuiaiga o upu autu e fa'aaoga ai ituaiga fa'atusa eseese. O lenei auala, e mafai ona e mauaina upu autu e sili ona fetaui i lau oloa poʻo auʻaunaga.

O le fa'aogaina o feso'ota'iga lautele i Adwords mo au fa'asalalauga e mafai ona fa'aititia ai le numera o kiliki le talafeagai, ma fa'atuputeleina ai lau fa'asoa fa'aaliga ma fa'aitiitia ai lau tau ile kiliki. I se taimi umi, o lenei mea o le a faʻaleleia ai le talafeagai o au faʻasalalauga ma faʻateleina lou fua faatatau liliu. Atonu e te ofo i le tele o kiliki e te mauaina mai lau faʻasalalauga i lenei faiga. Tau lava ia mautinoa e faitau faʻamatalaga o loʻo i lalo. I le taimi nei, fiafia i AdWords!

Fuaitau fetaui

O le fa'aogaina o le fa'atusa fa'atusa i le Adwords e mafai ona fa'ateleina ai le va'aiga o lau fa'asalalauga e ala i le fa'atagaina o oe e fa'aali fa'asalalauga i tagata o lo'o su'e lau 'upu sa'o po'o ni suiga vavalalata.. E ala i le tuʻuina o se faʻailoga i totonu o lau 'upega tafaʻilagi, e mafai ona e pu'eina tagata asiasi’ fa'amatalaga mo imeli maketi. E ui o itulau itulau o se auala e fua ai pe toafia tagata asiasi i lau 'upega tafaʻilagi, tagata asiasi tulaga ese e manatu tulaga ese. E mafai ona e fatuina tagata e fai ma sui o ituaiga eseese o tagata faʻaoga.

O le fa'aogaina o suiga vavalalata mo fa'aupuga o le a fesoasoani ia te oe e fa'atatau i fa'aupuga pito i lalo. Google o le a le amana'ia upu autu ma upu aoga. Ole mea lea e maua ai le faitau selau o fa'aupuga tutusa o lo'o fa'atali e tu'uina atu fa'asalalauga. Ole fa'aaliga lata mai a Google ole va'aiga vavalalata ua fa'aalia ai le malosi ole fa'atusa fa'aupuga. E faʻamalosia ai maketi suʻesuʻe e mafaufau e uiga i le faʻaleleia ma le SEM taʻiala. E mafai ona fa'aleleia suiga e o'o atu ile ono taimi. E tele mea lelei e fetaui lelei. O lenei meafaigaluega o le a tuʻuina atu ia te oe se manatu sili atu ona saʻo pe faʻafefea ona faʻaleleia au faʻasalalauga.

A'o fetaui lautele ma fa'aupuga tutusa e aoga uma, e iai o latou eseesega ma aogā. Fa'atusa fa'aupuga e mana'omia le fa'ama'oti nai lo le fa'atusa lautele, ae le fa'aleagaina ai le taua o le fa'asologa o upu. E fa'aopoopo i le mana'omia o upu fa'aitiiti, fa'atusa fa'aupuga e fa'atagaina ai fo'i oe e fa'aopoopo ni tusitusiga fa'aopoopo i lau fesili. O lenei filifiliga e sili atu le taugata, ae e tele atu ona aafiaga nai lo le fetaui lautele. E sili atu fo'i ona fetu'una'i nai lo ta'aloga lautele, lea e mafai ona fa'aalia fa'asalalauga fa'avae i luga o le lautele lautele o fa'amatalaga su'esu'e.

Afai e te le o mautinoa poo a upu e faaaoga, fuaitau fetaui o le auala lea e alu ai. Ose fa'asalalauga lautele e na'o le fa'asino i le itulau o vaega o se oloa e mafai lava ona aoga, a'o se fa'asalalauga fa'atusa e fetaui ma le upu sa'o e sili atu ona fa'atatau. A fa'aoga tatau, e mafai ona fa'aopoopoina lau togi lelei. Ae e tatau ona e faaeteete e filifili ma le faaeteete au fuaitau. O le a fesoasoani lea ia te oe e faʻaleleia lau faʻaupuga Adwords.

A fa'aoga sa'o, fuaitau fetaui i Adwords e mafai ona fesoasoani ia te oe e iloilo au tagata faʻatau’ su'esu'e ma su'esu'e po'o le a le ituaiga upu o lo'o latou su'eina. A fa'aoga tatau, e mafai ona fesoasoani le fetaui o fuaitau ia te oe e faʻaitiʻitia lau au maimoa ma faʻateleina lou toe maua i tupe faʻaalu. E aoga fo'i le fa'aogaina o fa'aupuga fa'atasi fa'atasi ma faiga fa'atauva'a. Ona, e mafai ona e su'eina manatu fa'asalalauga eseese ma fa'aleleia au fa'asalalauga fa'asalalauga’ faatinoga.

upu fa'aletonu

O le fa'aogaina o fa'aupuga leaga ose auala sili lea e fa'aleleia atili ai lau fa'amoemoega su'esu'e. O nei upu autu e mafai ona faʻaogaina e le aofia ai faʻasalalauga mo maʻa mumu poʻo filifiliga tutusa, ma fa'apea e fa'alelei atili ai au fa'asalalauga. I le male, upu leaga e mafai ai ona e su'e i lalo i lau au maimoa, fa'aitiitiga fa'aalu fa'asalalauga ma fa'amautinoa le tele o fa'aupuga fa'atatau. O le fa'aogaina o le Google Ads Keyword Planner e fa'ailoa mai ai fa'amatalaga le lelei o se auala lelei e amata ai.

E faigofie ona e mauaina nei upu le lelei e ala i le faʻaogaina o Google ma faʻaoga i upu autu o loʻo e taumafai e faʻatatau. Fa'aopoopo uma fa'aupuga e le fetaui i le su'esu'ega i lau AdWords le lelei le lisi o upu autu. E mafai fo'i ona e siaki lau Google Search Console ma au'ili'iliga e iloa ai po'o a fa'aupuga e le lelei le su'esu'ega. Afai e te mauaina se su'esu'ega su'esu'e e maualalo le fua o le liua, e sili ona aveese atoa mai lau fa'asalalauga fa'asalalauga.

Pe a su'e tagata mo oloa po'o fa'amatalaga, e masani ona latou taina upu ma fasifuaitau e fesoʻotaʻi ma le oloa poʻo le tautua latou te mananaʻo ai. Afai e iai sau fa'amatalaga leaga talafeagai, o le a fa'aalia au fa'asalalauga i luma atu o au fa'atauva’ fa'asalalauga. I le male, o le a faʻateleina ai le taua o lau faʻasalalauga. Faataitaiga, pe a e fa'atau atu mea faigaluega a'e mauga, e te mana'o e tauofo i luga “mea e a'e ai” nai lo le faaupuga lautele “saoloto,” lea o le a fa'aalia i tagata uma e fa'aoga.

Afai e te manaʻo e aloese mai faʻasalalauga faʻavae i luga o suʻesuʻega fetaui tonu, e tatau ona e mafaufau e fa'aoga upu fa'afetaui lautele le lelei. O lenei auala, e te le fa'aalia mo so'o se fa'aupuga le lelei pe a fa'aoga e le tagata fa'aoga i le fa'atusa tonu fa'aupuga fa'aupuga ma le fuaitau. You can also choose to use negative exact match keywords if your brand names are closely related to each other or the terms are similar. You can even use negative exact match keywords to filter out ads based on the terms.

Toe faʻamatalaga

Remarketing with Adwords is a powerful web marketing technique that enables businesses to show relevant ads to previous visitors of their website. This strategy helps businesses reconnect with past visitors, resulting in increased conversions and leads. Here are some of the benefits of remarketing. Mea muamua lava, it helps you reach out to past website visitors in a personalized way. Tulaga lua, this strategy helps you track and analyze which visitors are the most likely to buy products and services. Tulaga tolu, remarketing works on any size business.

When it comes to remarketing with Adwords, e faigofie ona fenumiai. O le mea moni, o lenei ituaiga faʻasalalauga e tutusa ma faʻasalalauga faʻasalalauga i luga ole laiga. Pe a tuua e tagata se upega tafaʻilagi, o latou fa'amatalaga e tu'u ai se ala o mea latou te manana'o ma mana'omia. Toe fa'atau ma Adwords fa'aogaina nei fa'amatalaga e fa'atatau i tagata asiasi e ausia au fa'atonuga. E le gata i le toe faʻatulagaina, e mafai ona e fa'aogaina fa'amaumauga a Google Analytics e va'ava'ai ai lau lisi o fa'atauga.

E tele faʻamanuiaga i le faʻatinoina o le Google Adwords campaign. O su'esu'ega totogi e maualuga le fa'amoemoe ma fa'alautele. E mafai ona fesoasoani ia te oe e vave maua le fa'ailoga. Ma talu ai o suʻesuʻega a Google ua faʻaalia ai o faʻasalalauga totogi e faʻateleina ai le avanoa o se kiliki faʻasolosolo e 30 pasene, e mafai ona avea ma se tupe sili ona lelei. O nisi nei o mea lelei. Faʻaauau le faitau e iloa ai le lelei o le faʻatinoina o se faʻasalalauga Adwords. Ma amata i le aso! A mae'a ona fa'amautu lau paketi, amata fa'atupuina feoaiga lelei i aso nei!

Google Adwords ole polokalame fa'asalalauga su'esu'e a Google

E ese mai le fesoasoani i lau 'upega tafaʻilagi faʻatulagaina faʻaletino, Google Ads e mafai foi ona fesoasoani ia te oe e oʻo atu i se faʻasalalauga faʻapitoa ma faʻasalalauga faʻapitoa. Fa'asalalauga totogi-pe-kiliki, ua lauiloa foi o le PPC, o se auala aoga e faʻatupu ai fefaʻatauaiga e ala i le tuʻuina o faʻasalalauga i luga o lau 'upega tafaʻilagi ma naʻo le totogiina pe a kiliki e tagata faʻaoga. O nei faʻasalalauga e faʻaalia i luga aʻe o taunuuga faʻaletino ma e masani lava ile pito i luga poʻo lalo ole Google SERPs. Peitai, e taua le maitauina o loʻo i ai ni faʻamatalaga i le PPC faʻasalalauga.

O se tasi o faʻamanuiaga sili o Google Adwords o lona tau maualalo. E le pei o faasalalauga masani, e le mana'omia ai se tala fa'atatau o tupe foafoa tele ina ia lelei. There is no minimum spending requirement, and you can set a budget for your ads on a daily basis. You can also choose to target your ads based on location and city, which can be very helpful if you have a field service business, faataitaiga.

To create an effective advertisement, you must first choose the keywords that your target audience will be using to find your website. The most effective keywords are the ones that get high search volumes. Remember to choose those keywords that you are confident will produce results. Remember that if you don’t know what people are searching for, you can always add more keywords later on. You should also keep in mind that you can never guarantee that your advertisement will be the first result on Google.

O le isi faʻamanuiaga o Google Adwords o le mafai lea ona faʻatatau i masini faʻapitoa. Fa'alagolago i lau pisinisi’ manaoga, e mafai ona e filifilia lau au maimoa ma a latou masini. E mafai foi ona e fetuutuunai lau tauofo e tusa ai, otometi le tauofo maualuga i masini ae maualalo i isi. E tele ituaiga o fa'asalalauga, lea e eseese i lo latou tau. O nai isi ituaiga o faʻasalalauga o loʻo avanoa foi i le Google Adwords program. Peitai, o se fa'ata'ita'iga lelei o fa'aaliga fa'aaliga, lea e aliali mai i luga o itulau uepi.

E maualuga le fuaina

O se pisinisi e mafai ona manuia tele e ala i le faʻaaogaina o tekonolosi maualuga. O faʻasalalauga faʻasalalau o se faʻataʻitaʻiga sili. E maualuga le fuaina, ma e le manaʻomia se punaoa a le kamupani tele e fua. Au'aunaga fa'atusitala, ae o lesi foi itu, e le manaʻomia le kamupani e teu faʻafaigaluega i nisi falegaosimea pe faʻafaigaluegaina nisi tagata faigaluega. Fa'aoga feavea'i, foi, e mafai ona fuaina. E mafai ona sii mai e le faitau afe o tagata i aso uma, ma e le tatau i kamupani ona toe faʻaleleia le uili pe a faʻalautele.

Ole fa'amoemoe ole pisinisi ole fa'amalieina o mana'oga ole maketi, ma o nei manaoga e suia i le aluga o taimi ao faateleina le tofo ma punaoa a tagata. E aunoa ma ni faiga fa'alautele, pisinisi e tatau ona fetuutuunai ma faalautele i taimi uma e faafetaia'ia ai suiga o manaoga o tagata faatau. A leai, latou te lamatia le leiloa lelei ma le lelei o le auaunaga, lea o le a aafia ai sootaga o tagata faatau ma le talaaga o le pisinisi. Mo lenei mafuaaga, pisinisi scalable e taua tele mo le faatumauina o se pisinisi manuia. A'o pisinisi fa'alautele e faigofie ona fausia ma tausia, o se pisinisi e le mafai ona fuaina e ono tauivi e tausisia manaoga fou ma tuputupu ae.

O le manatu o le scalability e mafai ona faʻaoga i le tele o vaega eseese o se pisinisi, mai fesoasoani mo a'oa'oga e o'o atu i auala tufatufa. E le o vaega uma o se pisinisi e mafai ona faʻalauteleina, ma o le auala latou te faia ai atonu e le lelei mo nisi faamoemoega. O le mea e lelei ai, tekinolosi ua mafai ai lenei mea. E le o vaega uma o se pisinisi e mafai ona faʻateleina i le taimi e tasi, o lea e tatau ai i se pisinisi ona taulaʻi i vaega sili ona faʻalauteleina.

A'o fa'atauaina e taua tele mo pisinisi uma, o pisinisi laiti e matua manaomia lava. O pisinisi laiti e utiuti alagaoa ma sili atu le gafatia e tupu ai. E tatau ona faaaoga ma le poto a latou punaoa. Ova taimi, latou o'o i se metamorphosis pe a masani o latou taitai i le taaloga. A aunoa ma le tomai e fua, tele pisinisi laiti ua faaletonu pe gaugau atoa. Ae a maua le tofa mamao a taitai e fai ai, o le a manuia nei pisinisi.

O se fa'atautu'i totogi-pe-kiliki

Google's pay-per-click system e mafai ai e tagata fa'asalalau ona fa'atau i luga o fa'aupuga e fetaui ma a latou oloa ma tautua. E fa'atatau e Google Ads fa'atinoga fa'amoemoe e fa'atatau i fa'aupuga po'o vaega fa'aupuga e fa'aoso ai tauofo. Afai e maualalo le eCTR, e le faamalosia e le faasalalauga tagata e kiliki i luga. Mo lenei mafuaaga, Google fa'amautinoa o lo'o i ai i tagata fa'asalalauga se tau maualuga e maua ai le fa'atulagaga mana'omia.

Faatasi ai ma faʻasalalauga eseese, o le tasi e maualuga le Ad Rank o le a faʻaalia i le tulaga maualuga mo le suʻesuʻega talafeagai, sosoo ai ma le fa'asalalauga lona lua maualuga, ma faapena atu ai lava. O fa'asalalauga e le ausia nei mana'oga e le fa'aalia ile Google. Ole sikoa lelei ma le Max CPC Bid o mea taua ia e fa'amautu ai le Ad Rank, fa’apea fo’i ma le fa’atauva’a o le fa’atautu’i.

O se tau maualuga e le fa'amaonia ai se manumalo i le fa'atautu'i, ae e faateleina ai lou avanoa e maua ai se kiliki. Po o le a lava le CPC, o le maualuga o le Quality Score ma Ad Rank o le a fesoasoani ia te oe e maua ai le sili ona lelei i lau faʻasalalauga PPC. I lenei auala, e mafai ona e maua se tupe maua taua mai faʻasalalauga PPC. Afai e te iloa le mea o loʻo e faia, PPC faʻasalalauga e mafai ona aoga mo lau pisinisi.

Ole tau ile kiliki, po'o le CPC, e faasino i le tau e te totogiina mo se kiliki. O lau CPC maualuga o le aofa'i aupito maualuga lea e te naunau e totogi. Soo se taimi lava e te faia ai se faʻatau PPC, o le a suia lau CPC moni. Ose fa'atauga fa'atauga fa'atekinolosi e fesoasoani ia te oe e malamalama ai i le tau e o'o atu ai i se tagata fa'atau. O le iloaina o le tele o lau tupe faʻaalu e mafai ona faʻaosofia oe e faʻaititia lau paketi faʻasalalauga.

E maualuga le taulai

Faatasi ai ma le fesoasoani a AdWords, e mafai ona e fa'asalalau i luga ole Google's search engine e o'o atu ai i tagata fa'atau o lo'o va'ava'ai fa'apitoa mo au oloa po'o au'aunaga. Aua o nei tagata ua leva ona fiafia i au oloa poʻo auʻaunaga, e mafai ona e faʻaali atu ia i latou lau faʻasalalauga e faatosina atili ai fefaʻatauaiga ma faʻateleina faʻatau. Fa'atasi ai ma se fa'asalalauga fa'asalalauga maualuga fa'atatau, e mafai foi ona e faateleina fua faatatau o le liua. O lo'o i lalo nisi o auala e fa'aoga lelei ai lau fa'asalalauga AdWords.

E taugata

E ui e moni e matua taugata lava le AdWords, e tele ona aogā. Mo le amataga, e mafai ona e siaki ma fua au fa'asalalauga e iloa ai po'o fea fa'asalalauga o lo'o fa'atupuina feoaiga. E mafai foi ona faʻatatau i maketi faʻapitoa ma upu autu, lea e mafai ona fesoasoani ia te oe e faʻateleina le faʻalauiloaina o faʻailoga i le lotoifale ma le atunuʻu. Ma sili i mea uma, e mafai ona e pulea lau paketi ma le fesoasoani o faʻaopoopoga faʻasalalauga. Ina ia a'oa'o pe fa'afefea ona fa'alelei au fa'asalalauga AdWords, mulimuli i fautuaga nei:

Google Ads e le taugofie, e ui lava. Le tau ile kiliki (CPC) 'ese'ese mai 'upu 'upu i 'upu 'upu, ma e taua tele le malamalama i le taua o mea taitasi. Tele fa'asalalauga e sili atu ona taugata nai lo isi, o lea o le fa'atulagaina sa'o e mafai ona fesoasoani ia te oe e tumau i totonu o lau paketi. O le isi itu e tatau ona mafaufau i ai o le tau i le ta'ita'i (CPL) – o nisi upu autu o le a sili atu le tau i luga o komepiuta nai lo telefoni feaveaʻi, ae o isi o le a taugofie i masini feaveaʻi.

Afai o loʻo e faʻatautaia se pisinisi laʻititi, e te le manaʻomia le faʻaaluina o le $ 10k i le masina e vaʻai ai iʻuga anoa. Se fa'ata'ita'iga tele o 10 ia 15 kiliki i le aso e lava mo le iloiloga o lau tala. Faataitaiga, atonu e te totogia $5-8 i le kiliki mo se fa'asalalauga fa'apisinisi ile fale, a'o se fa'aupuga fa'atatau i alamanuia e fa'atauina tau maualuluga e ono fa'atonuina le fiaselau tala ile kiliki. E ese mai le taugata, o se PPC faʻapitoa o se filifiliga sili atu mo se pisinisi laʻititi nai lo le faʻafaigaluegaina o se lala sooupu.

A o Google's PPC polokalame faʻasalalauga e sili ona aoga, e matua’i taugata foi. E faigofie ona iloa pe aisea e filifili ai le toʻatele o tagata e aloese mai le AdWords atoa ma pipii i faiga SEO nai lo. Ae afai e te le fefe e totogi sina mea itiiti e faʻaleleia ai le vaʻaia o lau 'upega tafaʻilagi, e tatau ona e manatu AdWords o se meafaigaluega maketi mamana. A fai lelei, e mafai ona totogi taimi tele.

E tele auala eseese e fa'aoga ai AdWords e fa'alauiloa ai lau 'upega tafa'ilagi. O le tele o tagata latou te faʻaaogaina i luga o le totogi-pa-kiliki faavae, ae e mafai fo'i ona e fa'aogaina le tau-fa'aaliga po'o le tau-fa'atau-fa'atau e fa'atatau i tagata fa'apitoa. E mafai fo'i e tagata fa'apitoa ona fa'aogaina le AdWords e fai ai mea faigaluega fa'atauga eseese, e pei o le fa'atupuina o upu ma le fa'atinoina o nisi ituaiga o fa'ata'ita'iga. A'oa'o pe fa'apefea ona fa'aoga AdWords e fa'alauiloa ai lau 'upega tafa'ilagi!

Fa'asalalauga fa'asalalauga ta'itasi

E aoga fa'asalalauga fa'asalalauga ta'itasi pe afai o lo'o e taumafai e taula'i au taumafaiga i se fa'amatalaga patino su'esu'e. I le faia o lenei mea, e mafai ona e aloese mai le totogiina o kiliki le talafeagai ma mautinoa o au faʻasalalauga e faʻaosoina mo naʻo fesili talafeagai. Peitai, e tasi lava upu fa'asalalauga fa'asalalauga e iai a latou fa'aletonu. Tulaga tasi, latou te mana'omia oe e faia ni fa'aliliuga eseese se lua o le kopi fa'asalalauga tutusa mo upu ta'itasi. E alu le taimi ma e mafai ona oʻo atu ai i le le fiafia pe afai e te le faʻalogo i nuances o le upu autu..

Tulaga lua, e mafai ona fa'atuputeleina lau togi lelei. Sikoa lelei o se fa'atusatusaga o le lelei o lau fa'asalalauga, itulau tulaueleele ma upu autu. O togi maualuga o lona uiga o fa'asalalauga sili atu ona lelei ma tau maualalo. O fa'asalalauga e iai fa'ailoga maualuga e sili atu ona fa'aalia i fa'ai'uga o su'esu'ega. Tulaga tolu, tasi upu fa'asalalauga fa'asalalauga e ono avea ma lu'itau e fa'atino, ae e aoga le taimi ma taumafaiga. O le a e vaʻaia le faʻateleina ROI i totonu o nai masina.

O le isi fa'amanuiaga o fa'aupuga fa'asalalauga ta'itasi e tu'uina atu ia te oe le tele o le pule i lau tala. E aoga tele lenei mea pe afai e tele au oloa poʻo auʻaunaga. O lenei auala, e mafai ona e taulaʻi au punaoa ma faʻamalosia au faʻasalalauga faʻatasi ma faʻasalalauga faʻapitoa ma itulau tulaʻi. O fa'asalalauga fa'asalalauga ta'itasi e taugofie ma e mafai ona fa'aitiitia lau CPC ma fa'aleleia lau FMT. O lea la, e taua le faʻaogaina o SKAGs pe a faʻamalosia lau sailiga suʻesuʻega maketi maketi.

O le isi fa'amanuiaga o SKAG o le fa'amautinoaina o sikoa maualuga. Adwords’ tulaga maualuga o loʻo suia pea ma faʻavae i luga o mea eseese, e le faigofie ona iloa mai fafo. Ae i se tulaga lautele, SKAG fa'ateleina le CTR ma e sili atu i le fa'atatauina o fa'amatalaga fa'apitoa o su'esu'ega nai lo fa'amatalaga fa'aupuga lautele. Afai la o loʻo e suʻeina se auala sili atu e faʻatatau ai lau au maimoa, taumafai e fai se SKAG mo ia.

Otometi tauofo

Afai e te manaʻo e faʻateleina lau Google Adwords faʻatauga faʻatau, e tatau ona e mafaufau e fa'aoga otometi tauofoga. O lenei tekinolosi e sili ona aoga, ae e tatau ona e mautinoa e te mataʻituina lelei. E tatau ona fa'aoga fa'atasi ma au sela efuefu e maua ai le mea sili mai lau fa'asalalauga fa'asalalauga. Ina ia amata, o nisi nei o fautuaga:

Fa'aaogā le ituaiga tauofoga Fa'aleleia CPC. O lenei ituaiga tauofo e tutusa ma le tusilima tusilima, ae e mafai ona e faʻatuatuaina le Google Ads algorithm e fai ai fetuunaiga talafeagai. O le fa'aleleia o tauofoga CPC ose la'asaga lelei muamua lea ile fa'aautomatika. Ina ia mafai ai lenei ituaiga tauofoga, kiliki le pusa fa'ailoga i lalo ole fa'atonuga o tusi lesona ma filifili Fa'aleleia CPC mai le pa'u i lalo. Ole tau maualuga ole a otometi lava ona amanaia le maualuga ole CPC.

Ole fuafuaga ole tauofoga e te fa'aogaina e fa'alagolago i au sini ma tupe maua. E ono ituaiga o tauofoga e ofoina mai e Google. E tofu lava ma ana sini ma avanoa. Filifili le mea sili mo lau pisinisi. Ia mautinoa e fausia ni fa'aliliuga fa'aliliu e siaki ai taunu'uga o lau fa'asalalauga. E te manaʻomia le faʻamalieina o lau fuafuaga faʻatau. O le fa'aogaina o tauofoga fa'autometi o le a fesoasoani ia te oe e fa'ateleina au tupe maua, ae e le mautinoa 100% inisiua.

Fa'aaogāina tau fa'atatau ile mauaina (CPA) fuafuaga e tu'uina atu ia te oe le fa'atonuga sili atu i tauofoga fa'autometi. Ose auala sili ona lelei mo le fa'atulagaina o au tauofo e fa'atatau i le fa'amoemoeina o le toe fa'afo'i mai o se liua. E le gata i le setiina o le CPC sini, e mafai fo'i ona e fa'aogaina lenei ta'iala i fa'asalalauga ma fa'asalalauga. Afai e te iloa lau CPA, e mafai ona e fa'aogaina tauofo fa'apitoa i fa'asalalauga eseese ma fa'asalalauga.

E taua tele le mata'ituina o le ta'iala otometi tauofo. E tele fa'amanuiaga, e aofia ai le faateleina o fua faatatau o le liuaina. E mafai foi ona faʻaaogaina e faʻalautele ai ituaiga fou poʻo vaega. I le faʻaaogaina o faʻamatalaga malulu, otometi tauofo e mafai ona vavalo le taimi o le a faʻatau, lea e fa'aleleia atili ai lou fua faatatau o le liua. Afai e te faʻamaoni i le faʻateleina o lau ROI, otometi tauofo o le auala e alu ai. O nai tweaks e mafai ona faia se eseesega uma i lau faʻasalalauga.

Tulaga lelei

E tele auala e faʻaleleia ai lau Sikoa Tulaga mo faʻasalalauga a le Adwords. E fa'aopoopo i le fa'aleleia atili o lau CTR ma le fa'asologa o le kiliki, e tatau ona e faia lau itulau faigofie e faʻafeiloaʻi mo tagata asiasi. Google o le a fa'avasega au fa'asalalauga e fa'atatau i a latou tala fa'asolopito, talafeagai i le upu su'esu'e, ma le kiliki i luga ole fua faatatau. O se auala lelei e fa'aleleia ai lau Sikoa Tulaga o le fesuia'i pea o au fa'asalalauga ma fa'ata'ita'i le tasi i le isi. Google's algorithm e suʻesuʻeina le aofaʻi o faʻatinoga o faʻasalalauga taʻitasi e tuʻuina atu i ai le maualuga maualuga togi e mafai.

Ole fua ole kiliki (FMT) of the keyword is the number one factor in determining the Quality Score for a keyword. Ole maualuga ole FMT, the more relevant your ad is to the searcher. E lē gata i lea, ads with high CTRs will rank higher in the organic search results. Peitai, to improve your Quality Score, you must familiarize yourself with all factors that impact the CTR. Aim to have a CTR of 7 or higher.

Several factors contribute to the Quality Score of your ads. You can use multiple strategies to improve several of them. You can also use Google’s Ad Preview and Diagnosis Tool to see what’s not working. There are some good ways to improve your Quality Score in Adwords and increase your CTR. O lenei auala, you’ll be able to maximize the number of impressions your ads get and pay less for each one.

In addition to improving CTR, o lau AdWords campaign's Quality Score e iloa ai pe maua e au fa'asalalauga ni kiliki. E mafua ona o le talafeagai o upu autu ma tusitusiga o loʻo faʻaaogaina i le faʻasalalauga. O le togi lelei e mafaufau foi i le tulaga o le itulau e tula'i mai. O le malamalama i mea uma e tolu o le a fesoasoani ia te oe e iloa ai suiga e manaʻomia ona fai i lau faʻasalalauga. O le fetuutuunai o nei mea taua o le a faʻateleina ai fefaʻatauaiga ma kiliki. O le auala sili e fa'aleleia atili ai lau togi lelei o le fa'ata'ita'i lea i ta'iala eseese ma va'ai po'o fea e sili ona aoga mo lau pisinisi.

O le fa'ateleina o lau Fa'ailoga Tulaga ose vaega taua o lau fa'atauga tau su'esu'ega totogi. O se tasi lea o mea sili ona taua e iloa ai le aoga o au faʻasalalauga. O le maualuga o lau Sikoa Tulaga, o le maualuga o lau tauofoga CPC. O le fa'aleleia atili o lau Sikoa Tulaga o le a tu'uina atu ai ia te oe se tulaga fa'atauva i luga o tauofo maualuluga ma fa'ateleina ai lou ROI. Ae ia manatua, e leai se fofo vave mo le faʻaleleia o lau Sikoa Tulaga. E umi se taimi, fa'ata'ita'iga, ma le faamamaina.

Tau ile kiliki

Le tau ile kiliki (CPC) mo Adwords e eseese e tusa ai ma le alamanuia ma upu autu. A o le averesi CPC mo Adwords o $2.32, e sili atu le tau o nisi upu nai lo isi. O le tauvaga a se pisinisi e faia se sao i le fuafuaina o le tau o Adwords. Faataitaiga, “saogalemu fale” fa'atupuina e sili atu i le fa'alima taimi le tele o kiliki “vali.” Peitai, O lo'o fa'aogaina e Harry's Shave Club le upu autu “sele laau” e fa'asalalau ma totogi $5.48 i le kiliki. E ui lava o se CPC maualalo ifo nai lo isi kamupani, sa tu'u pea i luga o le itulau lona tolu o fa'ai'uga su'esu'e ma fa'atupuina $36,600.

Ole tau ile kiliki mo Adwords e fesuisuiaʻi e faʻatatau ile lelei ole upu autu, le tusitusiga fa'asalalauga, ma le itulau tulaueleele. Ose tulaga lelei, o elemene uma e tolu e talafeagai i le oloa poʻo le tautua o loʻo faʻasalalau. maualuga CTR o lona uiga o le faʻasalalauga e aoga i tagata faʻaoga. O nei fa'amatalaga o le a fesoasoani ia te oe e fuafua pe fia le tau o fa'asalalauga ta'itasi. Mulimuli ane, o le sini o le faʻamalieina o lau tau ile kiliki mo le ROI sili.

O le isi metric taua o le tau i le liua. Pe a si'itia le CPC mo se fa'asalalauga, o loʻo faʻamoemoeina se maualuga maualuga o le liua. O le fa'aogaina o le Google's Enhanced CPC bid optimization feature o le a fesoasoani ia te oe e ausia lenei mea. O lenei vaega e otometi ona fetuutuunai au tauofo e fa'atatau i fa'ai'uga o le fa'asalalauga. E sili mo niche keywords aua e mafai ai ona e faʻalautele lau paketi. Ole tau ole fa'aliliuga mo Adwords ole $2.68.

Tau ile kiliki mo Adwords e eseese e faʻatatau ile alamanuia. A'o fa'asalalauga mo adwords i luga o nofoaga tumaoti tau e itiiti ifo nai lo $1, Google e maua le tele o ana tupe maua e ala i le faʻaogaina o faʻasalalauga suʻesuʻe. E mafai ona itiiti totogi, ae o nei kiliki atonu e le lava le taulaʻi. E fa'atulaga CPC e ala i faiga tauofo po'o fua fa'atatau e fa'aogaina e kamupani fa'asalalauga. Fa'asalalau upegatafa'ilagi, ae o lesi foi itu, totogi le tagata fa'asalalau pe a kiliki se tagata asiasi ile fa'asalalauga.

Ole CPC mo fa'asalalauga Facebook e mafai ona suia e fa'atatau ile tali a tagata ile fa'asalalauga. E mafai fo'i ona e setiina ma le lima le tauofoga CPC mo fa'asalalauga Facebook. Ole CPC pito maualalo ole $0.45 mo fa'asalalauga i luga o lavalava a'o le maualuga $3.77 mo fa'asalalauga tau tupe. O le isi auala e maua ai tupe i luga o le Facebook o le faʻaaogaina o faʻasalalauga faʻapitoa. O nei faʻasalalauga e foliga mai o se vaega o se blog ma e le o manino. Tabola, faataitaiga, ose feso'ota'iga fa'asalalauga ta'uta'ua.

Adwords o se meafaigaluega sili mo le fatuina o faʻasalalauga SEM. O le maketiina o masini su'esu'e o se itu taua o le maketiina numera. O se fa'amoemoe maualuga, fuaina, ma meafaigaluega taugofie e mafai e soʻo se tasi ona faʻaogaina. Faitau atili e a'oa'o atili. O le auala lea e galue ai Adwords. O le fa'aogaina o upu sa'o e taua tele i le fa'ateleina o au suiga ma fa'ateleina lau tala fa'atatau o tupe. Ina ia aoao atili, la'u mai la matou ta'iala e leai se totogi. E mafai ona e amata fa'alauiloa lau pisinisi i aso nei!

Adwords ose fa'atautu'i

Atonu o e fesili ifo ia te oe lava, “O Adwords ose fa'atautu'i?” Ae uma ane, fa'afefea ona e fa'atau i le avanoa fa'asalalauga e mana'o ai lau pisinisi? I se faapuupuuga, o le tali o le ioe. O le tau o AdWords e fa'atulaga e tagata tauva o lo'o tauofo i luga o le upu autu lava e tasi. O upu pito sili ona tauva fa'asaga i alamanuia, ma o le a e tauva i pisinisi i fafo atu o au lava pisinisi. O le tauofo e le o le tau moni, ae na'o le mea e te totogia pe a na'o oe na'o le tauva o lo'o fa'atauva i le upu autu.

Tusa lava poo le a le tele o lau paketi, e taua le malamalama o le AdWords o se fa'atautu'i. O lona uiga o le a tau tupe e faʻatatau i le tele o mea, pei o le tele o lau faʻasalalauga ma le numera o tagata asiasi o loʻo e tulimataʻia. Afai e te le iloa le CPA ma le aofaʻi o lau tau, atonu e te manaʻo e mafaufau e faʻaaoga se Software-as-a-Service pei ole Google Analytics.

I Google AdWords, pisinisi i luga ole laiga e ofo i upu autu ma upu su'esu'e. Aua o le faʻatautuʻi e faʻavae i luga ole togi lelei, o le tagata sili ona maualuga o le a sili ona maualuga i luga o le lisi o faʻasalalauga, ae o tauofoga e le fa'atonuina ai le fa'asologa e aliali mai ai. E masani ona manumalo le tagata maualuga i le tulaga, ae o le tagata maualalo e mafai ona faigofie ona sili atu i se tagata tauva ma ave le pito i luga i luga o le itulau o taunuuga o sailiga.

Google AdWords e fa'aogaina se faiga fa'atautu'i lona lua e iloa ai po'o fea fa'asalalauga e aliali mai pe a su'e e tagata fa'aoga upu autu e feso'ota'i ma a latou oloa po'o tautua.. E tu'uina e le au fa'asalalauga tauofo mo upu autu e feso'ota'i ma oloa po'o tautua latou te ofoina atu ma fa'atau i luga o le tulaga sili ona lelei, upu autu sili ona talafeagai. AdWords o se faiga fa'asalalauga tulaga ese lea e mafai ai e le au fa'asalalau ona fa'atonutonu a latou tau ma fa'atulagaga. E ui o le sini autu a Google o le tuʻuina atu lea o faʻasalalauga talafeagai, e mamao lenei mea mai se fa'amaoniga.

I le Google AdWords system, o le tulaga maualuga fa'asalalauga e tu'uina atu i le fa'asalalauga maualuga. O le tulaga muamua i le fa'atautu'i e le o taimi uma o se fa'amaoniga. Adranks e fesuisuiai ma e mafai ona suia tele, fa'alagolago i le numera o tagata fa'asalalauga ma le fa'atauvaga mo se upu fa'apitoa. O lea, pe afai o loʻo e taumafai e faʻamautu se tulaga maualuga, e taua tele le iloa o le mea e fai.

Masalo ua e vaʻai i faʻasalalauga i luga ole faʻasalalauga faʻasalalauga a Google, ae na e iloa o loʻo galue tutusa ma eBay? E pei o se fa'atautu'i, fa'atasi ai ma avanoa fa'asalalauga e tolu o lo'o fa'atauina e le tagata sili ona tauofo. Ae o le a le mea lilo? Adwords ose fa'atautu'i, pei o eBay. I le fa'atautu'i, fa'asalalauga ta'u atu ia Google le aofa'i maualuga latou te naunau e totogi ile kiliki. O le isi tauofo maualuga e na'o le tasi sene e sili atu nai lo le tauofo maualuga.

Pe a tauofo i upu autu, e tatau ona e filifilia upu autu e fa'atatau i lau pisinisi. E te manaʻo foʻi e filifili se ituaiga fetaui. Ituaiga fa'atusa e fa'atatau ile feso'ota'iga Google ile fa'aupuga. E eseese ituaiga fa'atusa, e aofia ai tonu, fuaitau, ma suia lautele. Sa'o e sili ona sa'o, a o le fasifuaitau ma le lautele e aupito sili ona sa'o. Ae ui i lea, e tatau ona e filifilia upu sili ona talafeagai mo lau 'upega tafaʻilagi ina ia manuia i AdWords.

E maualuga le fuaina

O le ola o le scalability o tekinolosi. O le faʻateleina o au tupe maua ma tupe mama e sili atu ona faigofie nai lo se isi lava taimi muamua. O le fa'aogaina o masini ma tagata tomai fa'apitoa e mafai ona fesoasoani ia te oe i le fuaina. Peitai, e taua lou saunia oe lava mo le tuputupu ae. O nisi nei o fautuaga e fesoasoani ia te oe ia mautinoa o lau kamupani e faʻalauteleina. O loʻo lisiina i lalo auala e tolu e faʻaleleia ai le faʻalauteleina o lau pisinisi. Faitau fa'atasi e iloa ai pe fa'afefea ona e fa'asili atu le manuia o lau pisinisi.

O le fa'aaogaina o se 'au'aunaga ao maualuga e mafai ona fa'ateleina le fetuutuuna'i ma le lelei o lau pisinisi. E ala i le faʻaogaina o Azure, e mafai ona e fatuina ni polokalama e taʻavale i luga o masini e tele. O lenei mea e mafai ai e oe ona faʻafaigofie ona fua ma suia la latou faʻatulagaga pe a manaʻomia. O le mea lea e lelei ai mo le faʻatupulaia o pisinisi faʻatasi ai ma fesuiaiga o le bandwidth vaitau. Faatasi ai ma lenei ituaiga auaunaga ao, e mafai ona e faateleina lou gafatia ma le saoasaoa e aunoa ma le popole i le faatinoga. O le a fiafia au tagata fa'atau i lau pisinisi! Afai e te manaʻomia ni atinaʻe faʻaleleia, mafaufau i auaunaga tau komepiuta.

Pisinisi e fa'ateleina e mafai ona faigofie ona taulimaina le fa'aputuina lautele ma le mamafa o galuega. O nei ituaiga pisinisi e aofia ai polokalame, auaunaga tau saofaga, e-pisinisi, laiga faakomepiuta, fa'atauva'a, fale mautotogi, filifili fa'atau, ma le tele o isi. Afai o lau pisinisi e mafai ona fuaina, o le a faʻaauau pea ona tupu ma olaola e oʻo lava i se tamaoaiga faigata. Ole mea lea e faigofie ai ona fetuutuunai ile fa'atupula'ia o mana'oga a au tagata fa'atau. E mafai foi ona e faʻalauteleina le lautele o lau kamupani ma tupe maua pe a manaʻomia.

I faʻamatalaga tekonolosi, scalability o lona uiga o le gafatia o lau faiga e fetuutuunai i manaoga faateleina ae tumau pea lona fausaga. O le faʻateleina o faʻatauga e masani lava o se luʻitau faigata, aua e mafai ona afaina ai tupe mama ma le lelei. I le lalolagi tau tupe, scalability e mafai ona fesoasoani i se kamupani e faatumauina se tupe faasili e tusa lava pe faateleina lona tele o faatau. Ma o le scalability ose mea taua foi mo faletupe. Faatasi ai ma manaoga faateleina, e tatau i faletupe ona fetuutuunai ma fua a latou faiga ina ia o gatasi ma manaoga.

E maualuga le taulai

O le AdWords o se mea fa'alauiloa mamana e fa'atatau i tagata fa'aoga e ono fiafia i lau oloa. O tagata ua leva ona fiafia i lau oloa e sili atu ona faʻatau. E fesoasoani ituaiga fetaui upu e te pulea ai upu ma upu su'esu'e e sili ona fetaui i lau pisinisi. E mafai ona e fa'aoga meafaigaluega su'esu'e upu e pei ole Fuafuaga Fuafuaga e su'e ai fa'amatalaga sili ona lelei. Ina ia amata, la'u mai le mea faigaluega Fuafuaga Upu fua.

There are many aspects to be aware of when using Adwords. Tau ile kiliki, Sikoa lelei, Modified broad match, and negative keywords are just a few. You can find the best way to advertise using these strategies in this article. You’ll also discover the best ways to optimize your campaign and make the most of your budget. Read on to discover the secrets of advertising with Adwords. The secret to a successful campaign is to optimize for both cost and quality.

Sikoa lelei

Adwords’ Tulaga lelei (QS) is a measurement that determines how relevant and high-quality your adverts are. This system is similar to Google’s organic ranking algorithms. Ads with high QS are more relevant to users and likely to be converted. E lē gata i lea, high QS will lower the cost per click (CPC).

Your QS is important because it determines how much you will pay per keyword. Keywords with low QS will result in poor performance and low CTR. Ads with high QS will receive better placement and cost-effectiveness. The quality score is measured on a scale of one to 10. You may want to avoid negative keywords in groupings. Fa'alagolago i lau pisinisi, your QS may fall below ten, which can increase your costs.

Google’s Quality Score is determined by the relevance of your ads, upu autu, ma itulau tulaueleele. If the Quality Score is high, your ad will be highly relevant to the keyword. I le isi itu, if your QS is low, you may not be as relevant as you think it is. It is the main goal of Google to provide the best experience for users and if your ad does not match the content of the site, you will lose potential customers.

To improve your QS, you need to make sure that your ads match the search intent of your users. That means that your keywords should closely relate to what they’re looking for. E faapena foi, the ad copy should be catchy but should not stray from the theme. I le male, it should be surrounded by relevant search terms and related text. This ensures that your ad copy will be displayed in the best light.

I se faapuupuuga, quality score is an indicator of how relevant your ads are and how effective they are. The quality score is calculated based on the CPC bid you’ve set. A higher score indicates that your ad is working well and is converting visitors. Peitai, it is important to keep in mind that a higher QS will also lower your cost per click (CPC) and increase the amount of conversions you receive.

Modified broad match

Broad match in Adwords can be a bad idea. Ads may be displayed to people who search for unrelated terms, costing advertisers money they don’t have and losing them to other advertisers. You can use a modified broad match to avoid such problems, but you must use the “in” pe “plus” sign in your search term. That is, you can exclude terms like red, pink, and sizes, but you can’t add them to your negatives.

Modified broad match is a middle ground between broad and phrase matches. This option allows you to target a large audience with a limited amount of money. Modified broad match locks individual words within a key phrase using the “+” parameter. It tells Google that the search query must contain that term. If you don’t include the word “plus” in your search term, your ad will be displayed to everyone.

The Modified broad match in Adwords allows you to choose the exact word that triggers your ad. If you want to reach as many people as possible, use broad match. You can also include close variants and synonyms. This type of match allows you to show ad variations that are relevant to the search query. You can even use a combination of broad match and modifiers to target more audiences and narrow your focus.

Faalaua'itele, modified broad match is a better choice when it comes to targeting specific search terms. Modified broad matches are better for smaller markets because there are fewer competitors. They can target specific keywords that have low search volumes. These people are more likely to buy something that’s relevant to them. Fa'atusatusa i fa'atusatusaga lautele, modified broad matches tend to have a higher conversion rate. The modified broad match in Adwords can target niche markets.

upu fa'aletonu

Adding negative keywords in your Adwords campaign will keep your website free from unwanted traffic. These keywords can be added at various levels, from the whole campaign to individual ad groups. Peitai, adding negative keywords to the wrong level can mess up your campaign and cause unwanted traffic to appear on your website. Since these keywords are exact matches, make sure that you select the correct level before adding them. Below are some tips to help you make the best use of negative keywords in your Adwords campaign.

The first step is to create a list of negative keywords for your Adwords campaigns. You can create these lists for different clients within the same vertical. To create a list, click the tool icon in the top right corner of the Adwords UI and then select “Shared Library.” You can name the list as you wish. Once you have your list, name it negative keywords and make sure that the match type is accurate.

The next step is to add your negative keywords to your Adwords campaigns. By adding these keywords, you can make sure that your ads are shown to people who are likely to be interested in your products or services. While adding negative keywords will help you control your ad spend, they will also help you streamline your traffic by eliminating wasteful ad campaigns. There are many different ways to use negative keywords in your campaign, but this tutorial will teach you the most effective method.

Another important tip to remember when creating negative keywords for your campaigns is to add misspellings and plural variations. Many misspellings are common in search queries, and by adding plural versions, you will ensure that your negative keywords list is as comprehensive as possible. By adding these negative keywords, you can effectively block ads from appearing for specific phrases and terms. There are other ways to make negative keywords in your campaign. You can include these negative keywords in ad groups and campaigns, such as using phrase match negative and adding them to your ad campaign.

When setting up negative keywords, you should do so on a campaign level. These keywords will block ads from showing for search queries that don’t relate to your products. Faataitaiga, if you are selling sports shoes, it may be best to use negative keywords on the campaign level. Peitai, this method is not advisable for all advertisers. Make sure to research keywords for your business before setting up negative keywords in Adwords.

Faatasi ai ma le tele o faʻamanuiaga a Google Adwords o le otometi lava e fetaui ma faʻasalalauga’ fa'asalalauga anotusi i itulau a le tagata tala'i. Adwords faʻatagaina tagata faʻasalalauga e faʻateleina fefaʻatauaiga i luga o latou upega tafaʻilagi ma faʻasoa tupe maua ma le tagata lomitusi. E fesoasoani fo'i i le au fa'asalalau e fa'atupe a latou mataupu e ala i le mata'ituina o kiliki fa'asese. A'oa'o atili e uiga i Adwords ma ona fa'amanuiaga. I le isi itu, asiasi ile Google's Adwords support website e aoao atili. E leai se totogi ma aoga tele!

PPC fa'asalalauga

E le pei o fa'asalalauga fa'aaliga masani, PPC faʻasalalauga i luga ole Google's Adwords platform e faʻaaogaina se faʻatauga lona lua e fuafua ai le CPC. E tu'uina atu e se tagata tauofo se aofa'iga (ta'ua o le “tauofo”) ona fa'atali lea e va'ai pe ua filifilia a latou fa'asalalauga mo le fa'aaliga. A latou manuia, o latou fa'asalalauga e fa'aalia i le itulau su'esu'e i'uga. E mafai e tagata fa'asalalauga ona fa'atatau i nofoaga ma'oti po'o masini, ma e mafai ona latou setiina suiga tauofo i nofoaga.

Mo i'uga aupito maualuga, e tatau ona fa'avae se fa'ailoga manumalo a le PPC i luga o su'esu'ega fa'aupuga ma le fa'atūina o se itulau tulaueleele e fa'asilisiliina mo lena fa'aupuga. O fa'asalalauga talafeagai e maua ai tau maualalo, talu ai o Google e naunau e totogi fa'aitiitiga mo fa'asalalauga talafeagai ma se itulau fa'amalieina o le tulaueleele. Vaevae fa'asalalauga, faataitaiga, e mafai ona fa'atuputeleina le fua o le kiliki ma le Sikoa Tulaga o au fa'asalalauga. Ma mulimuli ane, o le sili atu ona talafeagai ma lelei le fuafuaina o lau faʻasalalauga, o le a sili atu le manuia o lau faʻasalalauga PPC.

PPC faʻasalalauga o se meafaigaluega mamana mo le faʻalauiloaina o lau pisinisi i luga ole laiga. E fa'atagaina ai le au fa'asalalauga e fa'atatau i se au maimoa fa'apitoa e fa'atatau i lo latou fiafia ma le fa'amoemoe. E mafai ona latou fa'atulagaina a latou fa'asalalauga i nofoaga fa'afanua fa'apitoa, masini, taimi o le aso, ma masini. Fa'atasi ai ma le fa'atatau tonu, e faigofie ona e oʻo atu i se faʻasalalauga maualuga ma faʻateleina le aoga o lau faʻasalalauga faʻasalalauga. Peitai, e le tatau ona e faia na o oe, aua e mafai ona iu ai ina gau. E mafai e se tagata tomai faapitoa ona fesoasoani ia te oe e faʻamalieina lau faʻaupuga PPC e faʻateleina le toe faʻafoʻi mai o lau tupe teufaafaigaluega.

Google Adwords

Ina ia maua le faʻaaliga e ala ile Google AdWords, e tatau ona e filifilia upu autu ma seti se tau maualuga. Na'o fa'asalalauga fa'atasi ma fa'aupuga e feso'ota'i ma lau pisinisi o le a fa'aalia pe a fa'aogaina e tagata ia fa'aupuga. O nei fa'aupuga e foliga mai e ta'ita'i atu i suiga. Peitai, e iai nisi mea e tatau ona mafaufau i ai a o leʻi amataina lau faʻasalalauga. O lo'o i lalo nisi o fautuaga mo le manuia. O nei mea e le faʻatatau e sui ai au taumafaiga SEO. Ae e mafai ona latou fesoasoani ia te oe e maua le tele mai lau faʻasalalauga faʻasalalauga.

Iloa lau au maimoa ma fatuina kopi faʻasalalauga e faʻamalosi ma talafeagai. O le kopi faʻasalalauga e te tusia e tatau ona faʻavae i luga o au suʻesuʻega maketi ma mea e fiafia i ai tagata faʻatau. Google e ofoina atu fautuaga ma faʻataʻitaʻiga tusitusiga faʻasalalauga e fesoasoani ia te oe e tusi se kopi faʻasalalauga puʻe. A uma loa ona e faia lenei mea, e mafai ona e ulufale i lau fa'amatalaga tau pili, tulafono fa'alauiloa, ma isi fa'amatalaga. O lau faʻasalalauga o le a faʻasalalau i luga ole upega tafaʻilagi a Google i totonu 48 itula.

E lē gata i lea, e mafai ona e faʻaogaina le vaega faʻatonutonu i Adwords e faʻatatau i nofoaga o loʻo avea ma vaega o le Google network. O lenei metotia ua lauiloa o le Site-Targeting. E mafai fo'i ona e fa'aalia fa'asalalauga i tagata fa'aoga ua uma ona asia lau saite. O lenei metotia e faʻateleina ai lou fua faatatau o le liua. Ma, mulimuli ane, e mafai ona e pulea le paketi mo lau faʻasalalauga. Ae, ia fa'ateleina le aoga o lau fa'asalalauga, fa'amautinoa e fa'aoga le fa'asologa o fa'asalalauga sili ona taugofie.

Tau ile kiliki

Ole tau ile kiliki mo Adwords e faalagolago ile tele o mea, e aofia ai le togi lelei, upu autu, tusitusiga fa'asalalauga, ma itulau tulaueleele. O nei elemene e tatau ona fetaui uma i faʻasalalauga, ma le FMT (kiliki-i-fua-fua) e tatau ona maualuga. Afai e maualuga lau FMT, e fa'ailoa atu ia Google e aoga lau 'upega tafa'ilagi. E taua foi le malamalama i le ROI. O lenei tusiga o le a aofia ai nisi o mea masani e aʻafia ai le tau ile kiliki mo Adwords.

Tulaga tasi, mafaufau i lau Return on Investment (TUPU). O le tau i le kiliki o le lima tala mo tala uma e faʻaalu i luga o se faʻasalalauga o se mea lelei tele mo le tele o pisinisi, aua o lona uiga e te mauaina le lima tala mo faʻasalalauga taʻitasi. O lenei fua faatatau e mafai foi ona faʻaalia o se tau i le mauaina (CPA) o 20 pasene. Afai e le mafai ona e ausia lenei fua faatatau, taumafai fa'atau atu i tagata fa'atau o lo'o iai.

O le isi auala e fuafua ai lau tau ile kiliki ole faʻateleina le tau o faʻasalalauga taʻitasi i le numera o tagata asiasi na kiliki i luga.. Google fautuaina le setiina o le CPC aupito maualuga i $1. Tau tusilima ile kiliki ole tauofoga, ae o lesi foi itu, o lona uiga e te setiina e oe le CPC maualuga. O tau tusilima ile kiliki ole tauofoga e ese mai ta'iala otometi tauofo. Afai e te le mautinoa pe o le a le maualuga o le CPC, amata ile su'eina ole aofa'i o isi fa'asalalauga’ fa'asalalauga.

Sikoa lelei

Ina ia faʻaleleia le togi lelei o lau faʻasalalauga a AdWords, e tatau ona e malamalama i vaega e tolu o le togi lelei. O vaega nei e aofia ai: manuia fa'aupuga, upu autu ma kopi fa'asalalauga. E tele auala e fa'ateleina ai lau Sikoa Tulaga, ma o nei mea taitasi o le a i ai se aafiaga i le faatinoga o lau faʻasalalauga. Ae faʻapefea pe afai e te le iloa poʻo a latou mea? Ona e le popole lea. O le a ou faʻamatalaina pe faʻafefea ona faʻaleleia nei vaega e tolu, o lea e mafai ai ona e amata vave vaʻai iʻuga!

Tulaga tasi, fuafua le FMT. O le pasene lea o tagata e kiliki moni i lau faʻasalalauga. Faataitaiga, pe afai e iai 500 fa'ailoga mo se upu fa'apitoa, o lau Sikoa Tulaga o le a 0.5. Peitai, o lenei numera o le a eseese mo upu autu eseese. O lea la, e mafai ona faigata ona faamasinoina lona aafiaga. O se Sikoa Tulaga lelei o le a atiaʻe ile taimi. O le lelei o se CTR maualuga o le a sili atu ona manino.

O le kopi fa'asalalauga e tatau ona fetaui i upu autu. Afai o lau faʻasalalauga e faʻaosoina e upu e le talafeagai, atonu e foliga faaseseina ma e le talafeagai foi i le upu autu na e taulai i ai. E tatau ona pu'e le kopi fa'asalalauga, ae aua le alu ese i lona tulaga talafeagai. I le male, e tatau ona siosiomia i tusitusiga talafeagai ma upu su'esu'e. O lenei auala, o lau fa'asalalauga o le a va'aia e sili ona talafeagai e fa'atatau i le fa'amoemoe o le tagata su'esu'e.

Vaevae su'ega

Afai e te fou ile su'ega vaeluaga A/B ile Adwords, atonu e te mafaufau pe faapefea ona setiina. E faigofie le faʻatulagaina ma faʻaogaina metotia faʻataʻitaʻiga faʻataʻitaʻiga e faʻaoga lelei ai au faʻasalalauga AdWords. Vaevae su'ega meafaigaluega pei o Optmyzr o se auala lelei e su'e kopi fou i luga o se fua tele. O lenei meafaigaluega e fesoasoani ia te oe e filifili ai le faʻasalalauga sili ona lelei e faʻatatau i faʻamaumauga faʻasolopito ma suʻega A/B muamua.

O se suʻega vaeluaga i le SEO o se auala sili lea e faʻamalieina ai lau 'upega tafaʻilagi mo suiga algorithm ma le poto masani o tagata. Ia mautinoa o loʻo faʻatino lau suʻega i luga o se saite tele; pe afai e na'o ni nai itulau po'o le laititi o feoaiga fa'aola, o le a le maufaatuatuaina taunuuga. Ole si'itia la'ititi ole mana'oga su'esu'e e mafai ona fa'atupu ai le tau o le tau, ma isi mea e mafai ona i ai se aafiaga i taunuuga. Afai e te le mautinoa pe faʻafefea ona fai se suʻega vaevae, fa'ata'ita'i se mea faigaluega su'ega su'ega SEO fa'afuainumera pei SplitSignal.

O le isi auala e vaelua ai le suʻega i le SEO o le faia lea o suiga i mea o loʻo i totonu o au itulau tulaueleele. O lesi foi mea, pe afai o loʻo e tulimataʻia se upu faʻapitoa, e mafai ona e suia le tusitusiga i lau kopi o le upega tafaʻilagi ina ia sili atu ona manaia i le tagata faʻaoga. Afai e te faia se suiga i le tasi vaega ma vaai po o le fea lomiga e maua le tele o kiliki, e te iloa pe o galue pe leai. O le mea lea e taua ai le vaeluaga o suʻega ile SEO.

Tau ile liua

O le tau ile mauaina (CPA) ma le Tau ile Liua (CPC) e lua faaupuga e le tutusa. CPA o le aofaʻi o tupe e manaʻomia e faʻatau atu ai se oloa poʻo se tautua i se tagata faʻatau. Faataitaiga, pe a mana'o se pule o le faletalimalo e tele tusi resitala, e mafai ona latou fa'aogaina Google Ads e maua atili ai ta'ita'i. Peitai, o lenei fuainumera e le o aofia ai le tau o le mauaina o se taʻitaʻi fiafia poʻo se tagata faʻatau. O le tau i le liua o le aofa'i lea e totogi moni e le tagata fa'atau mo lau tautua.

Le tau ile kiliki (CPC) i luga ole feso'ota'iga su'esu'e e eseese e fa'atatau ile alamanuia ma upu autu. Ole CPC masani ole $2.32 i le kiliki mo le fesoʻotaʻiga suʻesuʻe, a'o CPCs mo fa'aaliga fa'asalalauga feso'ota'iga e matua maualalo. E pei o isi auala faʻasalalauga, e sili atu le tau o nisi upu nai lo isi. O tau ole Adwords e eseese e fua ile tauvaga i totonu ole maketi. O upu sili ona taugata e maua i pisinisi fa'atauva'a. Peitai, Adwords o se auala aoga e faʻalauiloa ai lau pisinisi i luga ole laiga.

E ese mai le tau o suiga taitasi, o le a fa'aali atu fo'i e le CPC pe fa'afia ona fai e le tagata asiasi se gaioiga. Afai o le faʻamoemoe na kiliki i luga o faʻasalalauga e lua, e tatau ona ia pasi atu tupe maua mai ia mea uma e lua i tulafono faaliliu e lua. Afai na faatau e le tagata faatau ni oloa se lua, o le a maualalo le CPC. E lē gata i lea, pe a kiliki se tagata asiasi i luga o faʻasalalauga eseese e lua, e tatau ona la faatau ia mea uma e lua, o lona uiga o le aofaʻi o PS50. Mo lenei, se ROI lelei o le a sili atu nai lo PS5 mo kiliki taʻitasi.

A e sauni e fai se faʻasalalauga faʻasalalauga mo lau kamupani SaaS, atonu e te mafaufau pe faapefea ona amata. E tele itu e ao ona mafaufau iai, e aofia ai tau, upu autu, tauofoga, ma le sailiga o le liua. Afai e te le o mautinoa po o fea e amata ai, faitau la matou folasaga taiala i Adwords. O le a tu'uina atu ia te oe fa'amatalaga taua e amata ai ma maua le mea sili mai lau fa'asalalauga fa'asalalauga. E mafai foi ona e maua fautuaga taua ma fautuaga mai isi maketi SaaS.

Tau

Ina ia faʻateleina le aoga o lau faʻasalalauga maketi, e taua le pulea lelei o tau o Adwords. E mafai ona e fa'aititia le tau o au fa'asalalauga e ala i le fa'ateleina o lau togi lelei. E ala i le fa'aogaina o upu fa'aletonu, e mafai ona e aloese mai le tulituliloaina o se au maimoa maualuga ma faʻalelei lau faʻasalalauga. E le gata i le faʻaititia o le tau, e mafai ona e fa'aleleia le talafeagai o au fa'asalalauga. O lo'o i lalo nai fautuaga mo le fa'asilisiliina o lau Sikoa Tulaga:

Siaki lau tau o upu autu i aso uma. O le siakiina o tau o upu autu taitasi e fesoasoani ia te oe e faatumauina lau paketi tau maketi ma iloa faiga. O lenei faʻamatalaga e sili ona taua pe afai o loʻo faʻaaluina e au tagata tauva le tele o tupe i luga o upu autu tutusa. E lē gata i lea, ia manatua o le CPC e mafai ona fa'atupula'ia tele pe afai o lo'o e tulimata'ia upu fa'atauva. O le mea pito sili ona taua e manatua o le tau o Adwords o le a siʻitia pe a faʻateleina le tauvaga, o lea e tatau ai ona e mafaufau i le tauvaga o le upu autu na e filifilia.

E mafai foi ona e mata'ituina lou fua faatatau o le liua, lea e ta'u atu ia te oe le tele o taimi e faia ai e se tagata asiasi se gaioiga patino. Faataitaiga, pe a kiliki e se tasi i luga o lau faʻasalalauga ma lesitala i lau lisi imeli, AdWords o le a faia se code tulaga ese e ping servers e fa'amaopoopo ai fa'amatalaga ma le numera o kiliki i luga o le fa'asalalauga. Vaevae le tau atoa i 1,000 e va'ai lou tau atoa i le liua.

E tele mea e a'afia ai le tau ile kiliki, ae i se tulaga lautele, o upu sili ona taugata ile AdWords e feagai ma mea tau tupe, alamanuia e pulea ai tupe tetele, ma le vaega tau tupe. O upu e sili atu le tau i lenei vaega e masani ona sili atu le taugata nai lo isi upu autu, o lea pe afai o loʻo e vaʻavaʻai e alu i le aʻoga poʻo le amataina o se nofoaga autu mo togafitiga, e tatau ona e faʻamoemoe e totogi CPC maualuga. O upu pito sili ona maualuga e aofia ai i mea tau tupe ma a'oa'oga, ia mautinoa e te iloa lelei mea o loʻo e mauaina ae e te leʻi amata faʻasalalauga.

O lau tau maualuga ile kiliki (CPC) o le aofa'i maualuga lea e te manatu e aoga le kiliki, e tusa lava pe le o le mea lena e totogi e lau tagata faʻatau. Faataitaiga, Google fautuaina le setiina o lau CPC maualuga i $1. E le gata i lea, e mafai ona e setiina ma le lima lau CPC maualuga, se fa'atulagaga e 'ese mai ta'iala otometi tauofo. Afai e te le'i fa'aogaina muamua AdWords, ua oo i le taimi e amata ai.

upu autu

A'o su'esu'ega fa'aupuga o se vaega taua o le fa'atatauina o upu, e mana'omia ona e fa'afou i lea taimi ma lea taimi e fa'afetaui ai suiga. E mafua ona o masani a le au maimoa, alamanuia, ma o maketi taula'i o lo'o suia pea. A'o su'esu'ega fa'aupuga e mafai ona fesoasoani ia te oe e faia fa'asalalauga talafeagai, o lo'o suia fo'i fuafuaga a tagata tauva. O upu autu e iai upu e lua i le tolu e sili ona lelei. Peitai, ia manatua e leai se tali sao pe sese e tasi. E tatau ona fetaui upu autu i lau pisinisi ma le autu o lau faʻasalalauga ma lau itulau tulaʻi.

A maua loa lau lisi o upu autu, e mafai ona e taumafai e fa'aoga le meafaigaluega Fuafuaga Keyword. E mafai ona e auina atu i fafo upu autu fautuaina, ae o se faiga e fiu. E mafai foi ona e faʻaaogaina le “Tauofoga pito i luga o le itulau” koluma e su'e ai tala fa'asolopito pito i luga-itulau tau mo au upu autu. O lenei meafaigaluega e galue ile Google's Display Network, lea e fa'aalia ai fa'asalalauga i tafatafa o mea fa'atusa. E mafai ona e fa'ata'ita'iina le fa'asologa o upu e su'e ai upu sili ona lelei. O le taimi lava e te mauaina ai se upu autu e te fiafia i ai, e mafai ona e faʻaaogaina i au faʻasalalauga a le Adwords.

Pe a filifilia se upu autu, ia manatua le faamoemoe. O lesi foi mea, e te manaʻo i tagata e kiliki au faʻasalalauga ona o loʻo latou sailia se fofo i se faʻafitauli. Peitai, atonu e le o le tulaga lea pe a su'e tagata i fafo atu o masini su'esu'e, faataitaiga. Atonu o lo'o latou su'esu'eina le Initaneti pe su'e a'oa'oga. O le filifilia o se fa'aupuga fa'atusa-fa'aupuga e tu'uina atu ia te oe le pule sili i tupe fa'aalu ma fa'atatau i tagata fa'atau. E fa'amautinoa ai fo'i e fa'aalia au fa'asalalauga mo na'o tagata fa'atau e su'e le fuaitau tonu.

Pe a filifilia se upu autu, manatua e le o fa'aupuga uma e faia tutusa. E ui o nisi e foliga mai e poto i le taimi muamua, o nisi e leai. O se sailiga mo “password wifi” o lo'o ta'u mai ai o lo'o su'e e tagata se fa'aupuga wifi, e le o se oloa faapitoa po o se auaunaga. Faataitaiga, O se tasi o lo'o su'e se fa'aupuga WiFi e foliga mai o lo'o alu ese mai le WiFi a se isi tagata, ma e te le manaʻo e faʻasalalau lau oloa ile latou wifi!

Tauofoga

E mafai ona e fetuutuunai au tauofoga ile Adwords e fa'atatau i au fa'ai'uga. Google o lo'o iai se mea fa'apipi'i e fesoasoani ia te oe e fuafua pe fia le tau e fa'atau i upu fa'apitoa. E mafai ona e fa'aogaina lenei meafaigaluega e fa'atatau i le CPC ma le tulaga mo tau eseese. Ole aofa'i e te fa'atauina e mafai fo'i ona fa'alagolago ile paketi ua e fa'atulaga mo lau fa'atauga tau maketi. O lo'o lisiina atu i lalo nisi o fautuaga e fetu'una'i ai au tauofoga a le Adwords ina ia fa'ateleina au i'uga.

Iloa lau au maimoa. I le faʻaaogaina o tagata maketi, e mafai ona sili atu lou tulimata'ia o lau au maimoa i AdWords. O lesi foi mea, e mafai ona e vaʻaia o latou itula faigaluega ma taimi e feoaʻi ai. E lē gata i lea, e mafai ona e iloa le umi latou te faʻaaluina i galuega poʻo taimi paganoa. E ala i le iloaina o nei mea, e mafai ona e fetuutuuna'i au tauofoga e atagia ai aga a lau au maimoa. E sili ona aoga lenei mea pe afai o loʻo e tulimataʻia tagata faʻatau e foliga mai e faʻatau oloa ma tautua e fesoʻotaʻi ma se pisinisi faʻapitoa.

Fa'ailoa ituaiga o fa'asalalauga o lo'o sailia. Faataitaiga, se tagata fa'aoga e su'e le 'Fa'atau Uila’ mai la latou laulau atonu o lo'o su'e se nofoaga fa'apitoa. Peitai, e mafai fo'i e se tagata o lo'o su'e le fesili lava lea e tasi i luga o lana masini feavea'i, o lo'o su'e fo'i vaega o uila i luga ole laiga. O tagata fa'asalalauga e manana'o e o'o atu i tagata femalagaa'i e tatau ona taula'i masini feavea'i nai lo le laulau po'o le laulau. O le tele o tagata femalaga'i o lo'o i le faiga su'esu'e ma e matele e fai a latou fa'atauga mulimuli mai la latou laulau po'o le laulau.

O upu autu e matua patino lava i lau pisinisi ma lau oloa, atonu e tatau ona e faia ni taumatematega pe a e setiina au tau muamua, ae o le a mafai ona e fetuutuunai pe a maua au fuainumera. E mafai ona e mulimulita'i i se ta'iala tau fa'aupuga e seti ai au ulua'i tauofo ma fetu'una'i i totonu o nai vaiaso muamua talu ona fa'agaoioia lau tala.. E mafai ona e fetuutuuna'i au fa'atauga fa'aupuga pe a uma ona fa'amauina lau paketi ma au fa'atatau.

Fa'alagolago i le tele o lau paketi, e mafai ona e filifili e seti au tauofo ma le lima pe fa'aoga se tasi o auala fa'a otometi. E tele isi auala e fa'amalieina ai au tauofoga ile Adwords, ae o le Fuafuaga Fa'ateleina Fa'aliliuga e sili ona ta'uta'ua. Google fa'aoga masini a'oa'oga e fai tauofo e fa'atatau i lau paketi i aso ta'itasi. Peitai, e tatau ona e faʻaogaina lenei taʻiala pe afai e tele lau paketi ma e manaʻo e faʻautometi le faagasologa o le setiina o tauofoga i Adwords.

Su'ega o le liua

E mafai ona e fa'aogaina le su'esu'ega o le suiga o le AdWords e va'ai pe fia au fa'asalalauga o lo'o liliu. E masani lava, o le a e vaʻai i le aofaʻi o suiga i lau itulau faʻamaonia pe a e faʻaogaina le code faʻaliliu tutusa mo oloa e lua. Afai o se fa'amoemoe na kiliki i fa'asalalauga uma e lua i totonu o le taimi mulimuli 30 aso, ona tatau lea ona e pasi atu le tupe maua tutusa i tulafono faaliliu e lua. Ae o le numera o suiga o le a eseese e faʻatatau i le ituaiga o faʻailoga e te faʻaaogaina.

O fa'aliliuga e le tu'ufua i se tasi tagata fa'atau, o lea e mafai ai ona faʻaaoga se tau eseese mo mea taʻitasi. O le tele o taimi, o nei tau e faʻaaogaina e fua ai le ROI i faʻasalalauga taʻitasi taʻitasi. E mafai fo'i ona e fa'aogaina tau eseese mo tau eseese ma ituaiga suiga. O le tau o se liua e tatau ona tuʻuina i totonu o le fanua talafeagai. Peitai, atonu e te manaʻo e faʻaaoga se tau faʻaliliuga tasi mo au faʻasalalauga uma ina ia mautinoa e mafai ona e fuaina le ROI o faʻasalalauga taʻitasi.

Pe a faʻatūina le Upega Tafaʻilagi poʻo le Valaau i luga ole Suʻega Suiga, kiliki i luga o le Advanced Settings tab. O le a fa'aalia ai se koluma Kiliki Fa'aliliu. E mafai fo'i ona e va'ai i fa'amatalaga o le liuaina i luga ole la'asaga e tele, e aofia ai le Fa'asalalauga, Ad Group, Ad, ma upu autu. E mafai fo'i ona e fa'aogaina fa'amaumauga o su'esu'ega e iloa ai po'o a ituaiga fa'asalalauga e sili ona aoga mo le fa'atupuina o suiga. E ala i le mataituina o au liua, e iai sau ata sa'o o lau fa'atinoga o fa'asalalauga ma fa'aaoga e fai ma ta'iala mo le tusiaina o fa'asalalauga i le lumana'i.

E faigofie le fa'atulagaina o su'esu'ega fa'aliliuga a AdWords. O le laasaga muamua o le setiina o lau code tracking. E mafai ona e faʻamatalaina se liua mo au faʻasalalauga taʻitasi e ala i le faʻamalamalamaina e faʻatatau i le ituaiga o gaioiga na faia e le tagata faʻaoga. Faataitaiga, e mafai ona e filifili e siaki suiga e pei o se fa'afeso'ota'iga tu'uina atu po'o se ebook e maua fua. Mo nofoaga E-commerce, e mafai ona e faʻamatalaina soʻo se faʻatauga o se liua. A uma ona e setiina le code, e mafai ona e amata siaki au faʻasalalauga.

E ese le su'esu'ega o suiga ile va ole Google Analytics ma AdWords. Google Analytics e faʻaogaina le faʻailoga mulimuli-kiliki ma faʻatagaina se liua pe a kiliki le AdWords mulimuli kiliki. Ae o lesi foi itu, AdWords attribution o le a faʻafetaia le liliu mai e tusa lava pe i ai isi ituaiga o fegalegaleaiga ma le tagata faʻaoga ae latou te leʻi oʻo i lau itulau. Ae atonu e le fetaui lenei metotia mo lau pisinisi. O lea, e tatau ona e fa'aogaina le su'esu'ega o le suiga o le AdWords pe afai e tele au fa'atauga i luga ole laiga.