Tagi: Google adwords anzeige

Ngati mutangoyamba kumene ndi akaunti yanu ya AdWords, mwina mwakhala mukudabwa momwe mungapangire. Pali njira zingapo zochitira izi. Werengani kuti mudziwe momwe mungasankhire akaunti yanu ya AdWords kuti ikwaniritse zosowa zanu. M'nkhaniyi, tidzapita ku CPA ndi kuyitanitsa CPM. Tidzafotokozeranso momwe mungakhazikitsire akaunti yanu kuti muwonetsetse kuti mukukulitsa mapindu ake.

Lipirani paliponse (PPC) kutsatsa

Ngakhale kutsatsa kwapa-pa-click pa Adwords kungawoneke kosavuta pamtunda, pali zinthu zingapo zofunika kuziganizira. CTR yapamwamba imasonyeza kuti malonda anu ndi othandiza komanso oyenerera. CTR yotsika imatanthauza kuti palibe amene adadina pamalonda anu, ndichifukwa chake Google imakonda zotsatsa zokhala ndi CTR yayikulu. Mwamwayi, pali zinthu ziwiri zomwe mungathe kuzilamulira kuti muwonjezere CTR yanu.

Kutsatsa kwa PPC kumagwiritsa ntchito mawu osakira kulumikiza mabizinesi ndi ogula omwe akufuna. Mawu osakirawa amagwiritsidwa ntchito ndi maukonde otsatsa ndi injini zosaka kuti asankhe zotsatsa zomwe zimagwirizana ndi zomwe ogula akufuna komanso zomwe amakonda.. Kuti mupindule kwambiri ndi zotsatsa zanu, sankhani mawu osakira omwe amalankhula ndi omvera anu. Kumbukirani kuti anthu samayang'ana chinthu chomwecho nthawi zonse, kotero onetsetsani kuti mwasankha mawu osakira omwe akuwonetsa izi. Komanso, mutha kusinthanso makampeni anu potsata ogwiritsa ntchito kutengera komwe ali, chipangizo, ndi nthawi ya tsiku.

Cholinga cha kutsatsa kwapalipi-pa-kudina ndikupanga zosintha. Ndikofunikira kuyesa mawu osakira osiyanasiyana ndi makampeni kuti mudziwe omwe angakhale othandiza kwambiri. Kutsatsa kwapa-pa-click ndi njira yabwino yoyesera omvera osiyanasiyana ndi ndalama zazing'ono, mpaka mutha kuwona omwe akuchita bwino. Mutha kuyimitsa zotsatsa zanu ngati sizikuyenda momwe mukuyembekezera. Izi zitha kukuthandizaninso kuwona mawu osakira omwe ali othandiza kwambiri pabizinesi yanu.

Njira imodzi yowonjezerera kampeni yanu ya PPC ndikukulitsa tsamba lanu lofikira. Tsamba lanu lofikira ndi tsamba lomwe omvera anu amachezera akadina malonda anu. Tsamba labwino lofikira lidzatembenuza alendo kukhala makasitomala kapena kuonjezera kuchuluka kwa kutembenuka. Pomaliza, mukufuna kuwona kutembenuka kwakukulu. Pamene mukugwiritsa ntchito njira iyi, kumbukirani kuti mumangopanga ndalama ngati muwona kutembenuka kwakukulu.

Mitengo yotsatsa ya PPC nthawi zambiri imatsatiridwa potengera kutsatsa kapena kutsika. Wotsatsa amalipira wosindikiza ndalama zokhazikika nthawi iliyonse malonda ake akadina. Ofalitsa nthawi zambiri amasunga mndandanda wamitengo ya PPC. Ndikofunikira kugula mozungulira mtengo wotsika kwambiri, zomwe nthawi zina zimatha kukambirana. Kuwonjezera kukambirana, mapangano amtengo wapatali kapena anthawi yayitali nthawi zambiri amabweretsa mitengo yotsika.

Ngati ndinu watsopano pakutsatsa kwa PPC pa Adwords, ndikofunikira kukumbukira kuti mtundu wa kampeni yanu ndi wofunikira. Google imapereka mphotho zabwino kwambiri zotsatsa zotsatsa komanso zotsika mtengo kwambiri kwa mabizinesi omwe amapereka ogwiritsa ntchito bwino kwambiri. Kuchita bwino kwa malonda anu kumayesedwanso ndi kudina-kudutsa. Mufunika maziko olimba musanayambe kuyang'anira akaunti yanu ya PPC. Mutha kudziwa zambiri za kutsatsa kwa PPC ku PPC University.

Kugwiritsa ntchito makina opangira ma bid ndi lingaliro labwino ngati mukufuna kukulitsa bwino komanso kukula. Makina oterowo amatha kuyang'anira mamiliyoni akutsatsa kwa PPC ndikukulitsa zotsatsa zanu kuti mubweze kwambiri. Nthawi zambiri amamangiriridwa patsamba la otsatsa, ndi kudyetsa zotsatira za aliyense pitani kubwerera ku dongosolo. Tiyeni uku, mudzatsimikiza kuti malonda anu akuwoneka ndi makasitomala omwe angakhale nawo.

Mtengo pamalingaliro (CPM) kuyitanitsa

Mtengo wa vCPM (CPM yowoneka bwino) njira yotsatsa ndi njira yabwino yowonjezerera mwayi wotsatsa wanu kuwonekera. Zokondazi zimakupatsani mwayi wotsatsa malonda okwera kwambiri pazotsatsa chikwi chilichonse. Mukasankha kugwiritsa ntchito izi, Google Adwords idzakulipirani pokhapokha malonda anu awonetsedwa pamwamba pa malonda apamwamba kwambiri. Ndi kuyitanitsa kwa vCPM, zotsatsa zolembedwa nthawi zonse zimapeza malo onse otsatsa, kotero iwo amawonekera kwambiri.

Poyerekeza mitundu iwiri ya malonda, Kutsatsa kwa CPM nthawi zambiri kumakhala njira yabwino kwambiri yodziwitsa anthu zamtundu. Kutsatsa kwamtunduwu kumayang'ana kwambiri pamtengo kuposa zowonera. Mulipira pazowonera chikwi chilichonse, koma mutha kulandira ziro kudina. Chifukwa Display Network imatengera mtengo, Zotsatsa za CPM nthawi zambiri zimakhala zapamwamba popanda kudina. Mtengo wapatali wa magawo CPC, mbali inayi, zimatengera kufunika ndi CTR.

Njira ina yowonjezerera CPM yanu ndikupanga malonda anu kukhala olunjika. Kutsatsa kwa CPM ndi njira yapamwamba kwambiri yotsatsa. Kutsatsa kwa CPM kumafuna kutsata kutembenuka. Ndi CPM yowonjezera, muyenera kupatsa Google data kuti muwone kuti ndi alendo angati omwe akusintha kuti agulitse kapena kulembetsa. Pogwiritsa ntchito njira imeneyi, mudzatha kulunjika msika wanu ndikukulitsa ROI yanu.

CPC Yowonjezera ndi njira yotsatsa mu Google Adwords. CPC Yokwezedwa imafuna kuyitanitsa mawu osakira pamanja koma imalola Google kuti isinthe kutengera momwe angasinthire. Imalola Google kusintha mabizinesi mpaka 30% mbali iliyonse, komanso zimapangitsa kuti CPC ikhale yocheperapo kuposa momwe mumafunira. Ubwino wa ECPC ndikuti mutha kusintha zomwe mukufuna kutsatsa komanso bajeti.

Kutsatsa kwa Optimum CPM ndi njira yabwino yowonjezerera kuchuluka kwanu ndikusunga bajeti yanu yatsiku ndi tsiku mkati mwa bajeti yanu.. Komabe, ndikofunikira kukumbukira kuti CPM sizomwe zimapangitsa kuti kampeni yanu ikhale yabwino. Muyeneranso kuyesa kukhathamiritsa kampeni ya otembenuka pogwiritsa ntchito chandamale CPA (mtengo pazochitika) kapena CPC (mtengo pazochitika).

Kutsatsa pamanja kwa CPC kumakupatsani mphamvu zokwanira zotsatsa zanu ndipo ndi poyambira bwino ngati ndinu watsopano ku Google Adwords. Zimakupatsaninso mulingo wowongolera womwe simungapeze munjira zodzipangira zokha. Kutsatsa pamanja kwa CPC kumakupatsani mwayi wosintha mabidi anu nthawi iliyonse yomwe mukufuna, popanda ma aligorivimu kulamula chisankho chanu. Mudzawonanso zochulukira zambiri ngati mukweza mawu anu osakira ndi zotsatsa.

Pomaliza, Kutsatsa kwa CPC mu Google Adwords ndiye njira yabwino kwambiri ngati mukufuna kukweza ndalama zanu. Mawu osakira amchira wautali amaonedwa kuti ndi ofunikira kwambiri kuposa mafunso achidule okhala ndi mawu achidule, kotero iwo ndi otsika mtengo kulunjika. Simukufuna kuyitanitsa zambiri kuposa momwe mungafunire, koma ndizofunika ngati mutapeza makasitomala ambiri. Ma CPC mu Google Adwords ndi otsika kwambiri, kotero mutha kupeza phindu lalikulu la bajeti yanu.

Mtengo pakupeza (CPA) kuyitanitsa

CPA ndi muyeso wa mtengo pa kupeza, kapena mtengo wamoyo wamakasitomala, ndipo angagwiritsidwe ntchito kudziwa kupambana kwa kampeni yotsatsa digito. Ntchito zina za CPA zikuphatikiza kuyeza zolemba zamakalata, kukopera e-book, ndi maphunziro a pa intaneti. Monga metric yayikulu, CPA kumakuthandizani kulumikiza kutembenuka yachiwiri kwa woyamba. Mosiyana ndi kutsatsa kwa CPC, komwe mumalipira pakudina kulikonse, Kutsatsa kwa CPA kumafuna kuti mulipire kutembenuka kumodzi kokha, potero kuchepetsa mtengo wa kampeni.

Pomwe kuyitanitsa kwa CPA ndikothandiza kwambiri kuposa CPC, muyenera kuganizira ubwino ndi kuipa kwa zonsezi. CPA ndi njira yabwino kuwongolera mtengo wa otembenuka pomwe kulola ndalama zina ndi kuwonekera kwa malonda. Kutsatsa pamanja kungakhale ndi zovuta zake, monga kukhala kovuta kukhazikitsa, kuchepetsa ulamuliro wanu, komanso kulephera kulinganiza malingaliro awiri a ndalama ndi kutembenuka.

Ngakhale cholinga chandamale cha CPA chingathandize kukulitsa CPA yanu, muyenera kudziwa kuti kutsatsa mwaukali kumatha kuwononga akaunti yanu poyipangitsa kuti iwonongeke. Izi zitha kupangitsa kuti a 30% kuchepa kwa ndalama. A CPA apamwamba sizikutanthauza kuti muyenera amathera ndalama zambiri kuposa bajeti yanu. M'malo mwake, konzani zomwe zili zanu kuti muwonjezere kutembenuka ndikuchepetsa CPA yanu.

Kupatulapo phindu la CPA kuyitanitsa, ndizothekanso kuyitanitsa pa Facebook. Facebook ili ndi mwayi wophatikiza njira iyi ndi kulunjika kwapamwamba kuti ikwaniritse omvera ena. Facebook ndi njira yabwino yoyezera kupambana kwa kampeni yanu, Ndipo mudzalipira pokhapokha mutalandira kusintha. Kugwiritsa ntchito mtengo pakupeza (CPA) kuyitanitsa mu Google Adwords kungakuthandizeni kuchepetsa mtengo womwe mwapeza pamlingo waukulu.

Ngati bizinesi yanu sigulitsa zinthu zakuthupi, mutha kuwerengera CPA potengera ma metrics ena, monga kulanda kutsogolera, ma demo signups, ndi malonda. Mutha kuwerengera CPA pokonza CPA pafupifupi motsutsana ndi Score yolemera kwambiri. Ma CPA apamwamba nthawi zambiri amasonyeza ROI yochepa, kotero ndikofunika konza zonse CPA ndi Quality Score. Koma ngati Quality Score yanu ili pansi pa avareji, inu mwina kuonjezera CPA wanu poyerekeza ndi mpikisano ndi kuvulaza ROI wanu wonse.

Malonda okhala ndi zigoli zapamwamba adzalandira masanjidwe apamwamba komanso CPA yotsika. Izi zidzalepheretsa otsatsa osatsatsa malonda opanda zinthu zabwino. Ngakhale zotsatsa zapamwamba nthawi zonse zimakopa kudina kochulukirapo, otsatsa omwe ali ndi CPA yotsika azitha kupeza malo apamwamba potsatsa ndalama zochulukirapo. Pamapeto pake adzayenera kukhazikika pamasanjidwe apansi.

Ngakhale CPA kuyitanitsa mu Google Adwords si njira yabwino kwambiri malonda anu ndalama, idzapereka ROI yapamwamba kuposa malonda otsika kwambiri. Pokweza mphambu zabwino, mukhoza kusintha CPA. Tiyeni uku, zotsatsa zanu sizikhala zochuluka momwe zingakhalire. Choncho, nthawi ina mukamagula, onetsetsani kuti mukukonzekera zosintha osati mtengo.

Ngati mukuyang'ana ganyu mainjiniya, njira yofufuzira mawu osakira ndikupanga kampeni yabwino ya Adwords ikuthandizani kupeza mawu ofunikira. Komabe, pali zinthu zina zofunika kukumbukira posankha mawu osakira. Muyenera kuwonetsetsa kuti mtundu wa machesi ndi wolondola. Kufufuza kwa mawu osakira kungakuthandizeninso kupanga masamba otsikira ndi zotsatsa zamainjiniya atsopano. Ngati mukulemba ntchito akatswiri opanga mapulogalamu, Mwachitsanzo, mutha kupanga kampeni ya AdWords kuti mukope mainjiniya atsopano.

Mtengo

Mwina mudamvapo za CPC (mtengo pa dinani) ndi CPM (mtengo pa chithunzi chilichonse), koma iwo ndi chiyani? Mawuwa amatanthauza mtengo wotsatsa malonda potengera kudina ndi kuwonera. Ngakhale njira zonsezi zingakhale zodula, atha kupanga zobweza zosaneneka. Google ndiye injini yayikulu kwambiri yosakira ndipo mamiliyoni a ogwiritsa ntchito apadera amamaliza kusaka pa Google mwezi uliwonse. Izi zimapangitsa kuti pakhale kofunika kuti tsamba lanu likhale lodziwika bwino pamawu opikisana kwambiri.

Mwamwayi, AdWords imapereka zida zambiri zothandizira kuwongolera omvera anu. Kugwiritsa ntchito chiwerengero cha anthu, malo, ndi kulunjika kwa chipangizo, mutha kukonza zotsatsa zanu kuti zifikire gulu linalake la anthu. Mwachitsanzo, mutha kutsata ogwiritsa ntchito mafoni azaka 18 ku 34 kapena ogwiritsa ntchito mumzinda wina ku United States. Metric ina yofunika kuiganizira ndi Quality Score. Zotsatira Zapamwamba Zapamwamba zikutanthauza kuti Google ipereka zotsatsa zanu, zomwe nthawi zambiri zimatanthauza mtengo wotsika.

Mtengo wa Adwords umasiyana kwambiri kutengera bizinesi yanu komanso mtundu wa mawu osakira omwe mukulunjika. Mwachitsanzo, mawu ofunika kwambiri pa Google ndi okhudzana ndi zachuma, inshuwalansi, ndi mafakitale ena omwe amachita ndi ndalama zambiri. Mawu ena otchuka akuphatikizapo maphunziro ndi “digiri.” Ngati mukukonzekera kulowa m'magawo awa, kuyembekezera kulipira ma CPC apamwamba. Mofananamo, ngati mukuyamba chithandizo chamankhwala, dziwani ma CPC apamwamba.

Mawonekedwe

Ngati mukugwiritsa ntchito njira yotsatsira yotchedwa AdWords pabizinesi yanu, mungakhale mukudabwa ngati mukupeza zotsatira zabwino kwambiri. Nkhaniyi ifotokoza za Adwords zomwe zidzatsimikizire kuti mukupeza ndalama zambiri zandalama zanu. Mwinanso mungadabwe ngati bungwe lanu likuchita ntchito yabwino kuyang'anira. Tiyeni tiwone zinthu zisanu zofunika kwambiri za Adwords kuti mupindule kwambiri ndi kampeni yanu yotsatsa.

Google yapitiliza kuyang'ana pa mafoni ndi ma bid automation. The “Zolemba ndi Zoyeserera” magwiridwe antchito a AdWords akuphatikiza kuwongolera kwakukulu kwazinthu ziwiri. Choyamba ndi a “kulemba” zomwe zimakulolani kuti musinthe popanda kuyambitsa kampeni yamoyo. Zatsopanozi zakhala zikupezeka kale kudzera pazida zoyang'anira gulu lachitatu monga AdWords Editor. Zimakupatsani mwayi kuyesa mitundu yosiyanasiyana ya kampeni yanu ndikuwona ngati ingakhudze bizinesi yanu.

Mawonekedwe atsopano a AdWords akuphatikizapo zinthu zingapo zomwe sizinalipo mu dashboard yakale. Komabe, dashboard yakale ichotsedwa posachedwa. Dashboard yatsopano idzalowa m'malo mwa tabu ya Mwayi. Ili ndi makhadi achidule okhala ndi maulalo oti mumve zambiri pazomwe zili patsambali. M'menemo, mutha kuyang'anira momwe kampeni yanu yotsatsa ikuyendera podina mawu osakira. Ndikofunika kumvetsetsa kusiyana pakati pa ma dashboard akale ndi atsopano kuti mukwaniritse bajeti yanu yotsatsa.

Kulunjika kwa Geographic

Mukamagwiritsa ntchito Google Adwords, muli ndi mwayi wokhazikitsa malo omwe mukufuna kuti mutsimikizire kuti malonda anu akuwonetsedwa kwa ogwiritsa ntchito dera linalake. Geotargeting iwonetsetsa kuti zotsatsa zanu zimangowonetsedwa kwa makasitomala omwe mumawafotokozera, zomwe zidzakulitsa kutembenuka kwa tsamba lanu ndi malonda a intaneti. Mudzalipira kokha kudina kwa ogwiritsa ntchito omwe ali okhudzana ndi malonda ndi ntchito zanu. Mutha kukhazikitsa zotsatsa zamtunduwu kudzera pamasamba anu ochezera kapena pakusaka, kuti mutha kulunjika anthu potengera komwe amakhala.

Pali mitundu iwiri ya geo-targeting yomwe ikupezeka ndi Google Adwords: dera ndi hyperlocal. Mtundu woyamba wa geo-targeting umakupatsani mwayi wosankha malo enaake mkati mwa dziko. Zolinga zachigawo ndizochepa, popeza dziko lililonse lili ndi mizinda ndi zigawo zake. Mayiko ena, komabe, kukhala ndi kusankha kokulirapo. Mwachitsanzo, ku United States, Zigawo za DRM zitha kuyang'aniridwa ndi Google Adwords. Komabe, Madera a Congressional ndi chisankho chabwino kwambiri kwa Andale. Mosiyana ndi zigawo, mutha kutchulanso malo enaake mkati mwa mzinda, monga moyandikana, kuchepetsa omvera anu.

Monga ndi njira iliyonse yatsopano yotsatsa, geo-targeting imatha kukulitsa masinthidwe anu. Komabe, muyenera kukumbukira kuti pali zolepheretsa pa njirayi, ndipo muyenera kudziwa momwe mungagwiritsire ntchito kampeni yanu. Ngakhale zingamveke ngati njira yabwino kwa mabizinesi am'deralo, mwina sichingakhale yankho lolondola lamitundu yapadziko lonse lapansi. Pomaliza, geo-targeting sikulowa m'malo mwa njira yabwino yapadziko lonse lapansi ya SEO.

Mawu osakira okhala ndi kuchuluka kwakusaka

Imodzi mwa njira zothandiza kwambiri zofikira makasitomala abwino ndikutsata makasitomala omwe akufunafuna malonda kapena ntchito zanu. Ndikofunika kudziwa kuti ndi mawu ati omwe ali ndi mawu osaka kwambiri, popeza awa ndi omwe ali opikisana kwambiri komanso omwe atha kupanga chiwonetsero chambiri komanso kugawana zowonera. Nawa maupangiri amomwe mungasankhire mawu ofunikira pabizinesi yanu. Kugwiritsa ntchito mawu osakira kukuthandizani kuti mukhale ndi masanjidwe abwinoko mu SERPs. Nawa maupangiri osankha mawu oyenera:

Musanasankhe mawu anu ofunika, lembani mndandanda wa mawu ogwirizana nawo. Brainstorming ndi gawo lofunikira pakufufuza kwa mawu osakira. Lembani mawu aliwonse omwe amabwera m'mutu mwanu. Sankhani mawu omveka pabizinesi yanu ndikuwagwiritsa ntchito potsatsa malonda. Ngati simungathe kubwera ndi chilichonse nokha, lembani mawu osakira omwe mukufuna kuti mufufuze. Mwachitsanzo, mungafune kugwiritsa ntchito liwu ngati “mchere” mumakampeni otsatsa.

Onani ma voliyumu osakira mwezi ndi mwezi. Mawu osakira anyengo atha kukhala ndi chiwonjezeko chachikulu pakufufuza mu Okutobala, koma kuchuluka kwakusaka kochepera mpaka Okutobala. Konzani zomwe mwalemba potengera mawu osakirawa chaka chonse. Kuti mudziwe mawu ofunika a nyengo, mutha kugwiritsa ntchito data ya Google Trends kapena data ya Clickstream. Kusaka kwa mawu osakira kumatha kukhala nyengo m'maiko osiyanasiyana. Ngati mukugwiritsa ntchito Adwords ngati gwero lanu lalikulu la magalimoto, onetsetsani kuti mwaphatikiza muzinthu zanu.

Mtundu wotsatsa

Pamene mukuyesera kukhathamiritsa bajeti yanu pa Adwords, pali njira ziwiri zofunika kuchita izo. Choyamba, mutha kugwiritsa ntchito kutembenuka kukuthandizani kukhazikitsa mabidi. Mwa stacking zochita kutembenuka, mukhoza kupanga chinthu chimodzi choyambirira $10 ndi zochita zina zachiwiri $20. Mwachitsanzo, kutsogolera ndikoyenera $10, chiwongolero chogulitsa bwino ndichofunika $20, ndipo kugulitsa ndikoyenera $50. Pogwiritsa ntchito kuyitanitsa kotengera mtengo, mumawononga kwambiri makasitomala opindulitsa pomwe mumagwiritsa ntchito ndalama zochepa pamtengo wotsika mtengo.

Kutsatsa pamtengo ndi njira yabwinoko chifukwa imakakamiza Google kuyang'ana kwambiri zotsatsa. Zimathandizanso otsatsa kukhathamiritsa makampeni awo malinga ndi zomwe zili zofunika kwambiri kwa iwo – magalimoto abwino komanso njira yowongolera pambuyo potembenuka. Kukongoletsera mtengo wanthawi zonse wamakasitomala kapena LTV ndi chisankho chabwino kwambiri kwa mabizinesi omwe akufuna kuchititsa makasitomala mozama. Kuphatikiza apo, inu mosavuta younikira kutembenuka makhalidwe, ndikugwirizanitsa njira yanu yoyitanitsa ndi zolinga zabizinesi yanu.

Mtengo wakudina kulikonse umadalira Quality Score ya malonda, ndi kutsitsa chigoli, kutsika mtengo. Komabe, kuchuluka kwa zotsatsa kukhudza masanjidwe amalonda anu pazotsatira zakusaka. Zotsatira Zapamwamba Zapamwamba zidzakulitsa mwayi wanu wowonetsedwa, kubweretsa mtengo wotsika podina. Choncho, CPC yotsika idzapangitsa bajeti yanu kupita patsogolo.

Kupambana kwa bizinesi yanu yapaintaneti kumadalira momwe mumatsatsa komanso kukhudzidwa kwamakasitomala. Muyenera kudziwa momwe mungagwiritsire ntchito nsanja za PPC monga AdWords kuti muwonjezere kuwonekera kwanu komanso kuchitapo kanthu kwa kasitomala. Werengani kuti mudziwe za mbali zazikuluzikuluzi. Sikochedwa kwambiri kuti muyambe kugwiritsa ntchito nsanja za PPC, kuphatikiza AdWords. Nawa malangizo ndi zidule zofunika kuti muyambe:

Kafukufuku wa mawu ofunika

Chimodzi mwazinthu zoyamba kupanga kampeni yopambana ya AdWords ndikupanga kafukufuku wamawu oyenera. Kugwiritsa ntchito Google Keyword Planner kungakuthandizeni kudziwa kuchuluka kwakusaka kwa mawu osakira omwe mukuganizira, mtengo uliwonse wa mawu ofunika, ndipo amangopereka mawu ndi ziganizo zina zoti agwiritse ntchito. Mukachita bwino, kafukufukuyu adzakuthandizani kupanga kampeni yomwe ikugwirizana ndi msika womwe mukufuna. Kukumbukira kuti kufufuza kwanu kwa mawu osakira ndikokhazikika, m'pamenenso zotsatsa zanu zizikhala zolunjika.

Imodzi mwa njira zodziwika komanso zothandiza zoyambira kufufuza mawu osakira ndikugwiritsa ntchito Google Keyword Planner. Chida ichi chikuwonetsa kuchuluka kwa mawu osakira mwezi uliwonse. Ngati mawu anu osakira ndi okwera pamagalimoto achilimwe, muyenera kuwalunjika pa nthawi imeneyo. Njira ina yofufuzira mawu ofunikira ndikugwiritsa ntchito zida monga Google AdWords’ ad builder kuti mupeze mawu osakira. Mukangochepetsa mndandanda wa mawu osakira, mukhoza kuyamba kupanga zinthu kutengera kusaka kumeneko.

Pamene mukugwiritsa ntchito kafukufuku wanu wa mawu ofunika, muyenera kuganizira zomwe mukufuna kuti tsamba lanu likwaniritse. Tiyeni uku, mudzadziwa zomwe omvera anu akufuna. Muyeneranso kuganizira cholinga chawo chofufuzira – zili ndi chidziwitso, kuyenda panyanja, kapena transaction? Kugwiritsa ntchito Google Keyword Planner, mutha kupeza lingaliro la mawu osakira otchuka pa niche yanu. Muyeneranso kuwona ngati mawu osakirawa akukhudzana ndi tsamba lanu. Kugwiritsa ntchito mawu osakira m'malo oyenera kuwonetsetsa kuti malonda anu amawonedwa ndi anthu oyenera.

Kupanga njira yabwino ya mawu osakira, muyeneranso kufufuza omwe akupikisana nawo’ masamba. Opikisana nawo’ mawebusaiti angakhale ndi zinthu zomwe sizikugwirizana ndi malonda kapena ntchito zanu monga zanu. Kugwiritsa ntchito mawu achinsinsi a Google, mudzatha kudziwa kuti ndi mawu ati omwe akuyendetsa magalimoto ambiri kwa omwe akupikisana nawo. Mutha kugwiritsa ntchito chidziwitsochi kuti mupange njira yopikisana ndi mawu osakira. Tiyeni uku, mutha kugwiritsa ntchito njirayi kuti mukweze tsamba lanu pa Google.

Zotsatira zabwino

Kupambana kwabwino kwa Adwords ndi chimodzi mwazinthu zofunika kwambiri kuti zotsatsa zanu zikhale zogwirizana. Adwords’ kuchuluka kwapamwamba kumatsimikiziridwa ndi ma algorithms omwe ali ofanana ndi ma algorithms amtundu wa organic. Kukwezera mphambu yanu yabwino, m'pamenenso malonda anu azikhala oyenera kwa omvera anu ndipo pamapeto pake mutembenuke. Nazi njira zina zowonjezerera zotsatsa zanu. Tikambirana zina mwazinthu zodziwika bwino zomwe zimakhudza kuchuluka kwa malonda anu.

Njira yabwino yowonjezerera chiwongolero chanu ndikuwunika momwe matembenuzidwe amalonda anu akusinthira. Yang'anirani kwambiri kuchuluka kwanu ndikuchotsa zotsatsazo ndi CTR yotsika. Yesani kusintha mutu wanu kuti muwonjezere kutembenuka kwa malonda anu. Ndiye, yesani kampeni yatsopano yotsatsa yokhala ndi zotsatsa zina. Izi zidzakulitsa mphambu yanu yabwino kwambiri. Kuti muwongolere kusintha kwanu, yesetsani kuwongolera zigawo zitatu izi:

Kutsika Kwabwino Kwambiri kumatha kukweza Mtengo wanu Pakudina (Zamgululi). Zitha kusiyanasiyana kutengera mawu omwe mukufuna, koma High Quality Score imatha kutsitsa CPC yanu. Kunena zowona, zitha kukhala zovuta kuwona zotsatira za Quality Score, koma zidzadziwika pakapita nthawi. Pali maubwino ena ambiri pa High Quality Score. Kumbukirani kuti maubwino awa amawonjezeka pakapita nthawi. Musayese kusintha kamodzi kokha – zotsatira zidzamanga pakapita nthawi.

Zotsatira Zapamwamba kwambiri zithandizira kuwonekera kwa malonda anu pazotsatira zakusaka. Google imapereka mphotho kwa otsatsa omwe amatha kupanga zotsatsa zapamwamba kwambiri. Ndipo malonda otsika amatha kuwononga bizinesi yanu. Ngati muli ndi bajeti yosinthira izi, ganizirani kulemba ntchito wolemba malonda. Kampeni yanu ikhala yopambana komanso yotsika mtengo ngati Quality Score yanu ndiyokwera. Choncho, zindikirani: Kupambana kwabwino si chinthu choyenera kutengedwa mopepuka.

Zamgululi

Mtengo pa dinani (Zamgululi) zotsatsa za Adwords zimasiyanasiyana kutengera zinthu zingapo. Mawu osakira ndi makampani omwe mukuwatsata amatsimikizira CPC. Izi zimatsimikizira kuchuluka kwa ndalama zomwe muyenera kulipira kuti muyendetse kampeni yanu. Pansipa pali zina mwazinthu zomwe zimatsimikizira CPC. Werengani kuti mudziwe zambiri. -Ndi omvera omwe mukufuna kuwatsata? Ndi mtundu wanji wa malonda kapena ntchito zomwe malonda anu angakonde?

-Kodi mukufuna kulipira zingati pakudina? Ndalama zomwe mumapereka siziyenera kupitilira malo anu opuma. Kukhazikitsa max CPC yanu kukhala yokwera kwambiri kumabweretsa matembenuzidwe ambiri, zomwe pamapeto pake zidzachepetsa ROI yanu ndi malonda. Mofananamo, kuchepetsa kuchuluka kwa CPC kudzachepetsa ROI yanu, koma zotsatira zake zimakhala zochepa. CPC ndiyofunikira chifukwa Google imayika malonda anu apamwamba pazotsatira ngati ali ndi Malonda apamwamba.

-Kodi muyenera kuwononga ndalama zingati pakudina? Ngakhale kuti CPC ndiyofunikira kuti mupeze zosintha, CPM ndiyabwino kukulitsa ROI yanu. Nthawi zambiri, mutha kupeza zambiri pakudina ndi CPC yotsika. Komabe, ngati mukuyang'ana CPC yotsika, zidzakhala zosavuta kupeza ROI yapamwamba. Njira yabwino yokwaniritsira bajeti yanu ya Adwords ndikuzindikira mtengo wapakati pakudina ndikuwerengera mtengo wanu pachikwi.

-CPC imatsimikiziridwa ndi mawu osakira omwe mukuyang'ana komanso mtengo uliwonse womwe malonda anu adzalandira. Pali zinthu zambiri zomwe zingakhudze CPC yanu yotsatsa, kuphatikiza mawu ofunika, tsamba lofikira, ndi zinthu zomwe zikuchitika. Ngati mukuyang'ana mawu osakira, High Quality Score ikhoza kukubweretserani phindu pa kampeni yanu ya PPC. Pomaliza, cholinga chanu ndikuwonjezera CPC yanu momwe mungathere, popanda kusweka.

Kubwereza

Kutsatsanso ndi Google AdWords kumakupatsani mwayi wowonetsa zotsatsa zachikhalidwe kwa alendo omwe adabwera patsambalo. Mutha kupanganso zotsatsa zotsatsa kutengera ma feed kuti mufikire alendo am'mbuyomu. Kugwiritsa ntchito kutsatsanso kungakupatseni mwayi wosintha alendo anthawi imodzi kukhala makasitomala obwereza. Kuti mudziwe zambiri za njira iyi, werenganibe. Nkhaniyi ikufotokoza zaubwino ndi ntchito zotsatsanso ndi AdWords. Itha kukhala njira yoyenera kuiganizira pabizinesi yanu.

Kutsatsanso ndi njira yabwino yokumbutsa alendo zinthu kapena ntchito zanu. Mutha kupanga zotsatsa zosiyanasiyana kutengera mtundu wazinthu zomwe adaziwonapo patsamba lanu. Mwachitsanzo, mutha kulunjika alendo omwe adayendera tsamba langolo patsiku lachisanu ndi chiwiri kapena 15 kapena okhawo amene adawona tsambalo pa tsiku lachisanu ndi chiwiri. Mwa kulunjika omvera anu potengera khalidwe lawo, mutha kukulitsa kutembenuka kwanu ndi ROI.

Mtengo pa dinani

Ngati mukuganiza kuti mumagwiritsa ntchito ndalama zingati pamtengo pakudina kwa Adwords, simuli nokha. Anthu ambiri amawononga ndalama zambiri $4 podina pa zotsatsa. Ndipo, ndi kafukufuku woyenera, mukhoza kuchepetsa chiwerengero chimenecho kwambiri. Njira zingapo zingakuthandizeni kutero. Choyamba, geo-changitsani malonda anu. Izi zikuthandizani kuti muwonetse zotsatsa kumitundu ina yazida zam'manja. Kachiwiri, mutha kuchepetsa kuchuluka kwa zotsatsa zomwe zimawonekera patsamba lomwe laperekedwa, kotero kuti okhawo ofunikira amawonetsedwa kwa alendo anu.

AdWords’ CPC ndiyotsika kwambiri m'mafakitale ambiri. Pafupifupi CPC pakufufuza pa Google ndi pafupifupi $1 ndi $2, koma akhoza kufika $50 ngati mukufuna kutsata kwambiri. Kutengera makampani anu, mtengo wanu, ndi opikisana nawo’ malonda, mutha kuwononga mazana kapena masauzande a madola patsiku pa AdWords. Komabe, kumbukirani kuti ngakhale ndi zida zaulere za Google, mutha kupangabe ndalama kuchokera kutsatsa.

Njira inanso yowonjezerera malonda anu ndikuwonjezera malonda anu. Komabe, ndizofunika kudziwa kuti kuyitanitsa mawu ofunikira kumasiyanasiyana kuchokera kumakampani kupita kumakampani. Ngati muli mu bizinesi ya zachuma, kutembenuka kwanu kwapakati kuli pafupi 2.70%. Kwa mafakitale monga e-commerce ndi inshuwaransi, avareji ndi pansi pa awiri peresenti. Mwanjira ina iliyonse, ndikofunikira kuyang'anira kampeni yanu mosamala ndikusintha zomwe mukufuna. Ndipo musaiwale kugwiritsa ntchito Google Sheet kutsatira kampeni yanu.

Pomwe mphambu zabwino ndi CPC ndizofunikira pa kampeni yanu ya AdWords, muyenera kuganiziranso za kuyika mawu anu ndi tsamba lofikira. AdWords’ Quality Score ndi muyeso wa kufunikira kwa zomwe muli nazo kwa osaka. Kukweza CTR yanu, ndizotheka kuti malonda anu adzadindidwa. Ngati tsamba lanu lofikira silikugwirizana, malonda anu adzakwiriridwa mu SERPs.

Pali zinthu zingapo zofunika kuziganizira mukamagwiritsa ntchito Adwords patsamba lanu. Kudziwa mtengo wake, kuyitanitsa mawu osakira, ndipo kutsata kutembenuka ndikofunikira kuti mupindule kwambiri ndi pulogalamu yamalonda yapaintaneti. Zomwe zili m'nkhaniyi zikuthandizani kuti muyambe posakhalitsa. Mukhozanso kugwiritsa ntchito malangizo omwe ali m'nkhaniyi kuti mudziwe zambiri za zinthu zina za Adwords. Nkhaniyi ikupatsani mwachidule mwachidule ndondomekoyi, kuchokera pakufufuza kwa mawu osakira mpaka kuyitanitsa kutsata kutembenuka.

Kafukufuku wa mawu ofunika

Chimodzi mwazinthu zoyamba pakufufuza kwa mawu osakira ndikumvetsetsa bizinesi yanu. Mwa kusanthula mafunso omwe omvera anu amafunsa, mutha kupanga zomwe zingawasangalatse. Njira yabwino yosonkhanitsira deta ya kafukufuku wa mawu ofunika ndikumiza m'dera lanu. Gwiritsani ntchito ma tracker a mawu kuti muzindikire zomwe anthu mu niche yanu akufunafuna. Gwiritsani ntchito zidziwitsozo kuti mupange zomwe zingasangalatse omvera anu ndikuwonjezera kuchuluka kwa anthu patsamba lanu. Nazi njira zina zosonkhanitsira deta yofufuza mawu ofunika pabizinesi yanu.

Mukasankha mawu anu osakira, kuziika patsogolo mwa kufunikira kwake. Onetsetsani kuti zikugwirizana ndi zomwe zili patsamba lanu. Gwiritsani ntchito mawu osakira atatu kapena asanu pa liwu lililonse. Yang'anani pazinthu zina kuti kampeni yanu ikhale yogwira mtima. Komanso, pewani kugwiritsa ntchito mawu osakira omwe ali ndi mpikisano. Kufufuza kwa mawu osakira kungakuthandizeninso kupeza mitu yobwerezabwereza mu niche yanu. Polemba zofalitsa pa intaneti, gwiritsani ntchito kufufuza kwa mawu osakira kuti muzindikire mitu yomwe imachitika m'makampani anu.

Ngati mukugwiritsa ntchito zotsatsa zolipira kuti mukweze tsamba lanu, kufufuza mawu ofunika ndikofunikira. Kudziwa zomwe omvera anu akufufuza ndikofunikira pabizinesi yanu. Gwiritsani ntchito chidziwitsochi kuti mulembe zofunikira kwa omvera anu. Kumbukirani kuti pali mitundu yosiyanasiyana ya anthu omwe amafunafuna chidziwitso chofanana ndi chanu. Ngati omvera anu amagwiritsa ntchito mawu omwewo, mudzakhala ndi mwayi wabwino wopezeka pa SERPs. Phindu lalikulu pakufufuza kwa mawu osakira ndikuti litha kukuthandizani kudziwa kuti ndi mawu ati omwe ali othandiza kwambiri pa kampeni yanu yotsatsa.

Kumvetsetsa omvera anu ndikofunikira kuti muwonjezere kupezeka kwanu pa intaneti. Ngati mugwiritsa ntchito mawu achinsinsi, mwina mukuyang'ana omvera ambiri kuposa momwe mumafunira. Podziwa zosowa za omvera anu, mutha kupanga mindandanda ya mawu osakira ndi njira kuti mukwaniritse zosowa zawo. Ndi chithandizo chochepa kuchokera ku kafukufuku wa mawu ofunika, mutha kupanga njira zofananira zinthu zanu ndi ntchito zanu ndi zosowa zawo. Mudzadabwitsidwa ndi kuchuluka kwa momwe mungasinthire masanjidwe a injini zosakira patsamba lanu ndikukulitsa malonda anu.

Kutsatsa kwa mawu osakira

Kutsatsa kwa mawu osakira mu Adwords kumatha kuchitika pamlingo wa mawu osakira kapena pagulu lazotsatsa. Kutsatsa kwa mawu osakira ndikosavuta ndipo ndikoyenera kukulitsa kutsatsa kwa zotsatira zomwe mukufuna pa kampeni.. Kukula kwa mawu osakira ndikothekanso ndipo kutha kuwonjezera kutsatsa kwa gulu lonse lazotsatsa. Kugwiritsa ntchito magulu otsatsa komanso kuyitanitsa mawu osakira ndikosavuta kuyendetsa. Mutha kugwiritsanso ntchito kutsatsa kwamagulu otsatsa masiku angapo oyamba a kampeni yanu kuyesa njira zosiyanasiyana.

Pa liwu lililonse lofunikira, mutha kusintha kuchuluka kwa zotsatsa posintha kuchuluka kwa zotsatsa zomwe zikuwonetsedwa pa mawu osakirawo. Kuchulukitsa kutsatsa pamawu ofunikira kungapangitse malo anu pagulu lazotsatsa. Momwemonso, kutsitsa kutsatsa kwa gulu la zotsatsa kungachepetse mtengo wa kutembenuka. Muyeneranso kuyang'anira nthawi yotseka kuti mupange ndalama zabwino kwambiri za mawu osakira. Cholinga ndikusunga ndalama popanda kusiya kutembenuka mtima.

Mukamagula mawu osakira mu Adwords, ndalama zomwe zimaperekedwa zimatengera kutchuka kwa mawu osakira. Mawu ofunikira amatha kuyendetsa magalimoto ambiri ngati wofufuzayo alemba mawu ofunika omwe akufunsidwa. Kusankha bwino mawu ofunika kuyenera kukhala koyenera kwa omvera. Mwa kulunjika omvera oyenera, mutha kufikira omvera ambiri ndikupanga kampeni yamphamvu ya PPC. Komanso, kampeni yotsatsa mawu osakira ikhoza kuyendetsedwa ndi bungwe la akatswiri, monga Deksia.

Mukakonza zotsatsa zanu, kuyang'anira zotsatira ndikusintha ngati kuli kofunikira. Mukamayendetsa zotsatsa zolipira, onetsetsani kuti mukulunjika mawu osakira ndikuwunika momwe amagwirira ntchito nthawi ndi nthawi kuti muwonetsetse kuti zotsatira zake ndi zabwinobwino. Potsatira malangizo omwe ali pamwambawa, mudzakhala panjira yoyenera kuti mukwaniritse zolinga zanu. Ingokumbukirani kuti cholinga chanu chiyenera kukhala choyenera komanso chotheka kukwaniritsa. Ingokumbukirani kusintha mabizinesi anu ngati kuli kofunikira.

Mtengo

Mawu ofunika kwambiri a AdWords ndi omwe amakhudza zachuma ndi mafakitale omwe amayendetsa ndalama zambiri.. Ena mwa mawu ofunika kwambiri pa Google akuphatikizapo maphunziro ndi “digiri,” magulu awiri omwe angaganizidwe kuti ndi opikisana kwambiri. Anthu omwe akuyang'ana kuti alowe mu bizinesi ya maphunziro ndi chithandizo ayenera kuyembekezera ma CPC apamwamba. Makampani omwe amachita zachipatala ndi zamankhwala ayeneranso kudziwa izi. Kupatula chisamaliro chaumoyo, makampani a inshuwaransi ndi azachuma amawononga ndalama zambiri pa AdWords.

Chinthu china choyenera kuganizira powerengera mtengo wa Adwords ndi kutembenuka. Mtengo wotembenuka ndi gawo la mtengo wa kungodina komwe kumabweretsa kuchitapo kanthu. Mwachitsanzo, ngati wina adina ulalo kuti alembetse imelo, wogwiritsa ntchito AdWords atha kupanga nambala yapadera kuti azitsatira maimelo omwe adalembetsa. Khodi iyi itumiza ma ping nthawi ndi nthawi ku maseva a AdWords kuti agwirizane ndi data. Deta ikapangidwa, mtengo wa kutembenuka kulikonse umagawidwa ndi chiwerengero chonse cha kudina.

Avereji yamitengo yodina imasiyana mosiyanasiyana ndipo zimatengera mawu osakira komanso makampani. Pamaneti osakira, ma CPC ambiri ali pafupi $2.32. Pa network yowonetsera, ali $0.58. Kuti mumve zambiri pamiyeso iyi, pitani patsamba lathu la AdWords metrics. Njira imodzi yosungira ndalama pa AdWords ndikugwiritsa ntchito mawu osakira omwe ali ndi Score Yapamwamba. Mawu osakira a High Quality Score amapeza masanjidwe abwinoko otsatsa ndikusunga ndalama.

Ngati mukuyendetsa kampeni ya PPC ndi Google, ndikofunikira kumvetsetsa mtengo pakudina. Google ili ndi zida zingapo zomwe zimathandiza mabizinesi kuyang'anira ndi kuyeza momwe kutsatsa kwawo kumathandizira. Izi zikuphatikiza pulogalamu ya Google Analytics, zomwe zimayesa mtengo uliwonse. Koma musanasankhe kugwiritsa ntchito chida ichi, onetsetsani kuti mukudziwa bwino mtengo ndi nthawi ya kampeni iliyonse. Kuphatikiza apo, Bajeti yotsatsa yamakampani iwonetsa kuchuluka kwa ndalama zomwe zimawononga kugwiritsa ntchito kutsatsa kwa PPC.

Kutsata kutembenuka

Kutsata kutembenuka mu AdWords kuli ndi zabwino zingapo. Choyamba, ikhoza kuwonjezera manambala anu otembenuka mobwerera, potengera kudina komaliza ndi tsiku lochita. Chachiwiri, imakulolani kuti muzitsatira zosintha pambuyo pake, kapena kutembenuka komwe sikunachitike mu sabata yoyamba yowunika ziwerengero. Za ichi, mudzafuna kupanga cookie yotsata yomwe ikhala masiku osachepera makumi atatu. Kutalikira keke, chabwino, chifukwa zikuthandizani kuti muzitha kuyang'anira zonse zomwe zasinthidwa.

Mukakhazikitsa Webusayiti kapena Imbani Zosintha Patsamba, mudzafuna kuyambitsa View-kudzera zenera kutembenuka. Izi zimatsata alendo omwe amawona malonda anu koma osadina. Anthu awa akhoza kubweranso pambuyo pake ndikutembenuka. Mutha kukhazikitsa nthawi pakati pakuwona ndi kutembenuka kukhala kulikonse kuyambira tsiku limodzi kupita 30 masiku. Mukhozanso kusankha Custom mtengo, yomwe imatsata alendo kwa nthawi yayitali. Kutsata otembenuka, muyenera kudziwa kuti ndi malonda ati omwe akupeza anthu ambiri.

Kutsata kutembenuka mu Adwords kumatha kukhazikitsidwa kuti kuyeza kuchuluka kwa mafoni omwe amachitika mukadina malonda anu.. Mutha kusankha kuchokera pazosankha zingapo kutengera momwe matembenuzidwe anu amawonekera. Zosintha zamasamba, Mwachitsanzo, kuphatikiza kugula ndi kusaina. Kuyimba foni, mbali inayi, chitha kuphatikizira mafoni omwe amachokera ku malonda anu kenako ndikufika pa foni ya kasitomala. Kwa mitundu iyi ya kutembenuka, mufunika nambala yafoni kuti kutembenuka kutsatidwe.

Kutsata zosintha mu AdWords sikugwira ntchito ndi makasitomala omwe alibe ma cookie. Ngakhale ogwiritsa ntchito intaneti ambiri amasakatula ndi ma cookie omwe athandizidwa, atha kuletsabe cookie ya tracker conversion. Mutha kugwiritsanso ntchito pulogalamu yowonjezera yotsata kutembenuka mu AdWords kuti musinthe manambala. Ngati muli ndi mavuto, ganizirani kulumikizana ndi kampani yotsatsa kapena wopanga webusayiti. Adzakhala okondwa kukuthandizani.

Mawu osakira

Mwinamwake mwamvapo za mawu osakira mu Adwords, koma mumawagwiritsa ntchito bwanji? Njira yabwino yowagwiritsira ntchito? Chabwino, kwenikweni ndizosavuta. Choyamba, muyenera kupanga gulu logawana la mawu osakira. Ndiye, mutha kuyamba kuwonjezera mawu osakira pa kampeni yanu. Tiyeni uku, mudzatha kupewa kuwononga ndalama pamakampeni otsatsa omwe sasintha.

Pamene mukupanga mndandanda wanu, onetsetsani kuti mwasankha mitundu yoyenera ya mawu osakira. Awa ndi mawu omwe amalumikizana ndi mawu, koma sizigwirizana ndi malonda kapena ntchito zanu. Malonda omwe amawonetsa mawu osagwirizana ndi malonda kapena ntchito zanu sangathe kugulitsa, kotero muyenera kupewa kugwiritsa ntchito mawu osakirawo. Mutha kugwiritsanso ntchito mawu osakira pafunso losagula. Izi zitha kuthandiza makampeni anu kuti akwaniritse zosintha zapamwamba.

Mukamapanga mndandanda wa mawu osakira, muyenera kusankha mawu omwe angakhale ovuta kwambiri kuti muwasankhe. Mutha kugwiritsa ntchito mawu osakira omwe ali ndi mitundu yambiri ya mawu kapena ziganizo zomwe simukufuna kutsata. Kutengera cholinga chanu, mutha kuwonjezera mawu osakira kumagulu otsatsa kapena makampeni komanso kugwiritsa ntchito mawu ofananiza kuti musaphatikizepo mawu aliwonse osayenera. Izi zingakuthandizeni kuchepetsa CPC yanu, ndi kuwonjezera kuyika kwa malonda anu.

Kupanga mndandanda wa mawu osakira, muyenera kupanga gulu lazotsatsa lamtundu uliwonse wa mawu osakira. Mawu osakirawa ayenera kufotokoza malingaliro osiyanasiyana okhudzana ndi makampani opanga mafakitale ndi kupanga. Tiyeni uku, mutha kusintha mawu anu osakira ndikulumikizana ndi anthu oyenera. Komabe, muyenera kusamala kuti musawonjezere mawu osakira pamlingo wolakwika. Adzawonjezedwa ngati machesi enieni. Ngati musankha mulingo wolakwika, mudzakhala ndi vuto la kampeni.

Ngati ndinu watsopano ku Adwords, ndi bwino kuti zinthu zikhale zosavuta. Musayese kuchita zambiri kuposa momwe nsanja imalola. Ndipo pirirani – zidzatenga nthawi kuti mapazi anu anyowe. Nkhaniyi ikuthandizani kuti muyambe kampeni yanu. Pali zambiri kwa Adwords kuposa kungokhazikitsa kampeni, komabe. Pitilizani kuwerenga kuti mudziwe zambiri za zotsatsa zoyeserera za Split ndikusintha masamba ofikira.

Kafukufuku wa mawu ofunika

Mukamagwiritsa ntchito kutsatsa kwapa-pa-click kutsatsa tsamba lanu, kufufuza mawu ofunika ndikofunikira. Pomvetsetsa zomwe makasitomala akufuna pa intaneti, mukhoza kupanga zofunikira. Zimakuthandizaninso kutsata omvera enieni, monga omwe amagwira ntchito m'makampani azachipatala kapena omwe akufuna kuchita opaleshoni ya msana. Mwachitsanzo, ngati msika wanu womwe mukufuna ndi opaleshoni ya msana, mutha kuwatsata ndi malonda omwe mukufuna. Kugwiritsa ntchito Google Keyword Planner kungakuthandizeni kupeza mawu oyenera.

Choyamba, gwiritsani ntchito chida cha mawu osakira chomwe chimakupatsani mwayi wofufuza mitu, mafunso, ndi madera omwe ali okhudzana ndi tsamba lanu. Bing ndi injini yosaka yachiwiri padziko lonse lapansi, kukonza 12,000 amafufuza mamiliyoni mwezi uliwonse. Mukasankha mawu osakira, mutha kulemba zomwe zimagwiritsa ntchito mawu awa. Izi zidzawonjezera mwayi wokopa alendo atsopano, kukulitsa kuchuluka kwa anthu patsamba lanu. Pambuyo pofufuza mawu osakira, sankhani zabwino kwambiri pazomwe muli nazo.

Chida china chofufuzira mawu osakira ndi Ahrefs. Chida ichi chaulere chimakupatsani mwatsatanetsatane za mawu osakira, kuphatikizapo voliyumu yawo yofufuzira, mpikisano, ndi kuchuluka kwa mawebusayiti. Itha kukuuzaninso omwe akupikisana nawo omwe ali ndi kuchuluka kwakusaka kwambiri ndipo akugwiritsa ntchito njira zina kuti akhale apamwamba pamainjini osakira. Onetsetsani kuti mwawunikanso mawebusayiti omwe akupikisana nawo musanasankhe mawu osakira omwe mukufuna kutsata. Mosasamala zolinga zanu, ndikofunikira kumvetsetsa mpikisano ndi momwe amapangira mawu osakira omwe mumasankha.

Chofunikira kwambiri pakufufuza kwa mawu osakira ndikudziwa omvera anu. Mukufuna kukopa chidwi cha omvera anu, ndipo kudziwa zomwe akufuna kukuthandizani kuchita zimenezo. Izi zitha kuchitika pogwiritsa ntchito chida chaulere chaulere monga Chida cha Google Keyword, kapena chida chofufuzira mawu olipira monga Ahrefs. Mutha kugwiritsa ntchito chidziwitsochi kulemba zolemba zatsopano zomwe zikugwirizana ndi omvera anu. Ichi ndi chida chamtengo wapatali chogwiritsa ntchito popanga zatsopano.

Cholinga cha kampeni ya Adwords

Google imapereka maupangiri osiyanasiyana okuthandizani kusankha zotsatsa zatsamba lanu. Mukhoza kusankha pakati muyezo ndi mwambo kutembenuka zolinga, ndipo ndizothandiza pakuyitanitsa njira. Ngati muli ndi malo ogulitsira zovala pa intaneti, Mwachitsanzo, mungafune kugwiritsa ntchito zolinga zotembenuka mtima kuti muwonjezere kuchuluka kwa ndalama zomwe mumapanga. Ndiye, mutha kuwonjezera zochita zotembenuka monga kulemba fomu yotsogolera kapena kugula chinthu. Kupanga kampeni ya Adwords yogulitsa zovala, tsatirani malangizo awa.

Musanayambe kampeni ya Google Adwords, dziwani bajeti yomwe mukufuna kugwiritsa ntchito. Lamulo labwino la chala chachikulu ndikuwononga osachepera $20-$50 tsiku. Mungafunike kuwononga zambiri kapena zochepa kutengera mpikisano wa mawu osakira komanso CPC yoyerekeza. Muyeneranso kudziwa mtengo wopezera kasitomala kapena wotsogolera musanakhazikitse bajeti. Komabe, m’pofunikabe kukhala ndi zolinga zenizeni ndi kupanga masinthidwe kuti muwonjezere zotulukapo.

Gawani zotsatsa zoyesa

Mukagawanitsa zotsatsa mu Adwords, mutha kusankha mitundu iwiri yotsatsa yokhala ndi mawonekedwe osiyanasiyana. Mwachitsanzo, mu malonda oyamba, mukhoza kulemba zilembo zoyambirira pamene wachiwiri, ndi mosemphanitsa. Kuphatikiza apo, mutha kusintha ma URL amitundu yonse yamalonda. Tiyeni uku, mutha kuwona malonda omwe ali othandiza kwambiri. Ndiye, mutha kusankha malonda omwe mungagwiritse ntchito.

Kuti mudziwe kuti ndi malonda ati omwe amachita bwino kuposa ena, mutha kugwiritsa ntchito pulogalamu yoyeserera yogawanika. Mapulogalamu amapulogalamuwa amakulolani kuti muwone ma metric osiyanasiyana, monga ndalama ndi kutembenuka. Ma metrics amenewo ndi ofunikira kuti bizinesi yanu ikhale yabwino, kotero sankhani zomwe zimakhudza zotsatira zanu. Mwachitsanzo, mutha kusanthula magwero osiyanasiyana amayendedwe awebusayiti ndikuzindikira kuti ndi ati omwe amabweretsa ndalama zambiri. Split test software ikuwonetsani komwe kumayendera komwe kumapindulitsa kwambiri bizinesi yanu.

Pambuyo posankha zosintha zamalonda, ndi nthawi yoti mufufuze zotsatira zake. Kutero, kupita ku “Onani Mbiri Yosintha” ndikuyang'ana tsiku ndi nthawi yomwe malonda aliwonse adasinthidwa. Mwachitsanzo, ngati mudasintha zotsatsa zanu pa Seputembala 23 ku 7:34 pm, dinani pa “Onetsani Tsatanetsatane” ulalo kuti muwone nthawi ndi tsiku lenileni lomwe mudasintha.

Kugawanitsa zotsatsa zoyesa pa Facebook, onetsetsani kuti mwasankha bajeti yomwe imabweretsa zotsatira. Facebook ili ndi bajeti yochepa komanso yovomerezeka yomwe muyenera kutsatira. Ndiye, gawani bajeti mofanana pakati pa magulu awiriwa. Kuti mupeze zotsatira zolondola, onetsetsani kuti mwawona kufunikira kwa ziwerengero za kusiyana. Ngati simukutsimikiza, gwiritsani ntchito mtengo wa kutembenuka kulikonse. Mtengo wapakati pakudina kulikonse kwamagulu onse amalonda ukhoza kukhala wokwera komanso mosemphanitsa.

Konzani masamba ofikira

Kuyesa magwiridwe antchito amitundu yosiyanasiyana yamasamba omwe mumatsikira ndiye chinsinsi cha kukhathamiritsa bwino. Njira imodzi yodziwira mphamvu ya zinthu zosiyanasiyana ndiyo kugwiritsa ntchito mapu a kutentha. Izi zitha kukuwonetsani komwe anthu akudina patsamba lanu, kaya akunyalanyaza kuyitanidwa kuti achitepo kanthu kapena kuyang'ana zinthu zina zosafunikira. Potsatira zomwe alendo amachita, mudzatha kusintha kusintha tsamba lanu. Ngakhale mapu otentha ndi imodzi mwa njira zodziwika kwambiri zoyesera masamba anu ofikira, iwo sali njira yokhayo yowakometsera iwo. Malipoti ena owonera akuphatikiza mamapu opukusa, zokutira, ndi kulemba malipoti.

Liwiro latsamba ndi chinthu china chofunikira kuganizira. Ngati tsamba lanu lofikira limatenga nthawi yayitali kuti liyike, alendo adzataya chidwi msanga. Izi zitha kubweretsa kugunda kwakukulu, zomwe zimadziwitsa Google za kuperewera kwa ogwiritsa ntchito ndipo zingakhudze Malonda anu. Pogwiritsa ntchito caching msakatuli ndikuchepetsa zolemba zosafunikira, mutha kuwonjezera liwiro la tsamba pomwe mukutsitsa CPC. Pokambirana nkhani zimenezi, mutha kuwongolera zomwe ogwiritsa ntchito patsamba lanu lofikira ndikuwongolera matembenuzidwe ake.

Tsamba lokhazikika lopangidwa bwino ndilofunika kwambiri kuti matembenuzidwe apitirire. Iyenera kukhala yopanda zosokoneza komanso yosavuta kuyenda. Ziyeneranso kukhala zosavuta kuyenda, kotero kuti alendo adzalimbikitsidwa kuchitapo kanthu mwachangu. Ziyenera kukhala zosavuta kuyenda, ndipo ikuyenera kuphatikiza zambiri zokhudzana ndi malonda kapena ntchito zomwe zikuperekedwa. Tsamba lofikira liyenera kukhala logwira mtima m'njira zonsezi kuti muwonjezere ndalama. Gawo loyamba pakukonza tsamba lanu lofikira ndikuyesa ndikuwunika malingaliro osiyanasiyana. Ena, kuyesa ndi kusintha magawo a fomu kuti awapangitse kukhala okakamiza. Pomaliza, onjezani umboni wamagulu patsamba lanu lofikira kuti muwonjezere kudalirika.

Kutsata zotembenuka

Chimodzi mwazinthu zofunika kwambiri pakutsata kutembenuka ndi Adwords ndikuzindikira mtundu wa kutembenuka. Zosintha zimasiyanasiyana malinga ndi mtundu wa zomwe zikuchitika. Dinani-kudutsa ndi malonda, Mwachitsanzo, onsewo ndi mawonekedwe a kutembenuka, choncho mtengo wa aliyense umasiyana. Mukhozanso kugwiritsa ntchito chitsanzo chofotokozera kuti mudziwe kuchuluka kwa ngongole yomwe mungapereke ku mtundu uliwonse wa kutembenuka. Ngati simukudziwa momwe mungapangire kutembenuka, Nazi njira zina zokuthandizani kuti muyambe:

Choyamba, onetsetsani kuti muli ndi tag yapadziko lonse lapansi, kapena code yomwe imalemba kutembenuka kulikonse. Mwachitsanzo, ngati muli ndi pulogalamu kapena tsamba lawebusayiti lomwe lili ndi nambala yafoni, khodi yanu yotembenuka ikhoza kukulemberani kuyimba kwanu. Mutha kugwiritsanso ntchito nambala yosinthira makonda kuti muzitsatira mafoni. Tiyeni uku, akaunti yanu ya AdWords ilandila nambala yapadera yolondolera mlendo akadina ulalo wa nambala inayake ya foni.

Njira ina yowonera kutembenuka ndi Adwords ndikukhazikitsa ma code pa tsamba lililonse la tsamba lanu. Mutha kulemba fomu patsamba la AdWords kuti mutero kapena muyike kachidindo patsamba lanu. Izi zikachitika, mutha kutchula zosinthika ndikutsata momwe malonda aliwonse amagwirira ntchito. Ngati mukufuna kudziwa ndendende ndi anthu angati akusintha kuchokera ku malonda anu, iyi ndiye njira yabwino yoyezera kampeni yanu.

Mukakhazikitsa code yosinthira patsamba lanu, mutha kukhazikitsa Google Tag Manager kuti muwone bwino pakudina kulikonse. Idzakuwongolerani ndondomekoyi pang'onopang'ono, kuphatikiza kugwiritsa ntchito ID yosintha, chizindikiro chotembenuka, ndi linker. Google Tag Manager ikupatsaninso kutumiza kwa JSON komwe mukufuna. Mutha kukonza ma tag ndikutsata zosinthika ndi Adwords.

Pali zinthu zingapo zomwe muyenera kudziwa musanayambe kampeni yotsatsa ku Adwords. Ngati simukudziwa poyambira, werengani nkhaniyi kuti mudziwe za Keyword themes, Zosankha zotsata, Kutsatsa, ndi Kutsata Kutembenuka. Mutha kuyang'ananso mabokosi onse ndikukopera ndi kumata zotsatsa zochokera kumalo ena. Mukakopera malonda anu, onetsetsani kuti mwasintha mutuwo ndikukopera ngati pakufunika. Pomaliza pake, malonda anu ayenera kuwoneka ngati omwe mudawapeza powafananiza.

Mitu ya mawu osakira

Google yangotulutsa chatsopano chotchedwa 'Keyword Themes’ zomwe zingathandize otsatsa kutsata malonda awo moyenera. Mitu yofunikira ipezeka mu Smart Campaigns m'masabata akubwera. Google yalengeza zida zambiri zatsopano zomwe zidapangidwa kuti zichepetse zovuta zakutseka kwa COVID-19, kuphatikiza Smart Campaigns. Werengani kuti mudziwe momwe mungagwiritsire ntchito zida zatsopanozi. Tiyeni tilowe mu zingapo za izo.

Ubwino umodzi wamitu yayikulu ndikuti amafananiza pakati pa mawu osakira m'gulu lomwelo mosavuta. Mwachitsanzo, ndizovuta kufananiza machitidwe a mawu osakira osiyanasiyana a nsapato ndi masiketi akakhala m'gulu limodzi lotsatsa. Komabe, ngati mutatsatira ndondomeko yomveka bwino, mudzatha kufanizira mosavuta mawu osakira pamakampeni ndi magulu otsatsa. Tiyeni uku, mudzakhala ndi chithunzi chomveka bwino chomwe mawu osakira ndi opindulitsa kwambiri pagulu lililonse lazinthu.

Kufunika – Pamene anthu amagwiritsa ntchito injini zosaka za Google kuti apeze zinthu, zotsatsa zomwe zili ndi mawu osakira ndizofunikira kuti zidina. Kufunika kumathandizanso kukweza kwa Quality Score ndi kuchuluka kwa clickthrough. Pogwiritsa ntchito mawu osakira ofanana m'magulu osiyanasiyana otsatsa, mukhoza kusunga ndalama ndi nthawi. Njira zingapo zofunika zosinthira kufunikira kwa mawu osakira zikuphatikiza:

Zosankha zotsata

Mutha kusankha kugwiritsa ntchito zotsatsa zam'manja ndi zowonetsera. Kutsata kwa kampeni nthawi zambiri kumagwiritsidwa ntchito pazotsatsa zonse za kampeni, ndipo magulu otsatsa atha kuchotsera zomwe mukufuna. Kuti musinthe zomwe mukufuna kuchita kampeni, muyenera kupita ku Zikhazikiko tabu, ndiye dinani Malo mipherezero. Dinani Sinthani kuti musinthe malo omwe mwasankha. Mutha kupatula malo enieni kwa omvera omwe mukufuna. Kapenanso, mutha kusintha kutsatsa kwamalo enaake.

Chinthu chinanso chofunikira pa kampeni yotsatsira anthu pazama TV ndikutsata kothandiza. YouTube, Mwachitsanzo, imakuthandizani kuti muzitha kuyang'ana pa desktop, piritsi, kapena zida zam'manja. Mukhozanso kusankha ngati malondawo aziwoneka kapena ayi. Mitundu yambiri imagulitsa kudziko lonse komanso kwanuko, kotero ndikofunikira kulingalira komwe omvera amakhala. Ngati mukuyesera kufikira anthu ambiri, mungafune kugwiritsa ntchito kulunjika kwa metro. Koma dziwani kuti kutsata kwa metro kungakhale kotakata kwambiri pabizinesi yanu.

Kugwiritsa ntchito omvera ogwirizana kungakuthandizeni kulunjika omvera anu potengera zomwe amakonda, zizolowezi, ndi zina. Tiyeni uku, mudzatha kufikira anthu omwe ali ndi chidwi kwambiri ndi zinthu kapena ntchito zanu. Kuphatikiza apo, mutha kulunjika anthu awa mwachindunji polemba tsamba lanu kapena mawu osakira. Google Adwords idzagwiritsa ntchito mawu anu ofunikira kuti mupange omvera anu. Ndiye, malonda anu aziwoneka pamaso pa anthu oyenera kutengera zomwe amakonda, zizolowezi, ndi kuchuluka kwa anthu.

Kutsatsanso malonda ndi njira yabwino ngati simukudziwa kuti mukuyang'ana omvera ati. Kutsatsanso kumakupatsani mwayi wofikira alendo omwe alipo pomwe kubwezeretsanso kumakupatsani mwayi wolunjika kwa atsopano. Zomwezo zimagwiranso ntchito powonetsa zotsatsa pamasamba ena. Mutha kutsata masamba angapo a kampeni yanu yotsatsa. Ndi njira izi, mutha kufikira omvera ambiri. Ngati mukufuna kufikira anthu ambiri, mutha kulunjika masamba angapo pamutu wina wake.

Ngakhale kulunjika kwa mawu osakira kwakhala msana wakusaka kolipidwa kuyambira pachiyambi, kutsata omvera ndi chida chofunikira pakutsatsa pa intaneti. Zimakupatsani mwayi wosankha omwe angawone zotsatsa zanu ndikuwonetsetsa kuti bajeti yanu yotsatsa imapita kwa anthu omwe angagule. Tiyeni uku, mukutsimikiza kuti mubweza pa bajeti yanu yotsatsa. Ndikofunika kuti nthawi zonse muzibwereranso ku ndondomeko yanu posankha zomwe omvera akufuna.

Kutsatsa

Mutha kusankha pakati pa njira ziwiri zosiyana zotsatsa pa Adwords. Chodziwika kwambiri ndi Cost Per Click (Zamgululi). Kutsatsa kwamtunduwu kumafuna otsatsa kuti asankhe kuchuluka kwa momwe angalipire pakudina kulikonse. Njira imeneyi imatengedwa ngati muyezo, koma si njira yokhayo yogulitsira. Pali njira zina zingapo, komanso. Nazi zina mwa izo:

Mawu osakira pazogulitsa sizofunikira kwenikweni pa AdWords (PPC). Awa ndi mayina azinthu ndi mafotokozedwe omwe anthu amalemba mu bar yofufuzira. Muyeneranso kusintha mayina azinthu ngati mafunso opindulitsa ayamba kuwonekera mu kampeni yanu ya PPC. Nawa maupangiri okometsa mawu osakira. Mu zotsatsa za PPC, onetsani mavoti a ogulitsa. Kuti muwonjezere kutembenuka, muyenera kusintha mawu anu osakira ndi zotsatsa.

Njira zodzipangira zokha zitha kukuthandizani kuti muchotse zotsatsa zomwe zimalipidwa, koma kusintha mabidi anu pamanja kungakupatseni zotsatira zabwinoko. Pomwe kutsatsa kwanu kumatsimikizira kuchuluka kwa momwe mudzalipire mawu ofunikira, sizimatsimikizira komwe mumayika pazotsatira za Google. Pamenepo, Google sangafune kuti mupeze mawu ofunikira ngati mukugwiritsa ntchito mopitilira muyeso. Tiyeni uku, mupeza malingaliro olondola a ROI yanu.

Mutha kugwiritsanso ntchito zosintha mabidi kuti mukwaniritse madera ena, zipangizo zamagetsi, ndi nthawi. Pogwiritsa ntchito zosintha mabidi, mutha kuwonetsetsa kuti zotsatsa zanu zikuwonekera pamawebusayiti ofunikira okha. Ndikofunikiranso kuyang'anira zotsatsa zanu ndi zotsatsa zanu kuti muwonetsetse kuti mukupeza ROI yabwino kwambiri. Ndipo musaiwale kuyang'anira momwe malonda anu amachitira ndi zotsatsa zanu – ndizofunika kwambiri pakuchita bwino kwa kampeni yanu yolipira yotsatsa.

Makampeni anzeru amagawaniza kuyitanitsa kwawo kukhala angapo “magulu a malonda.” Amayika ziganizo khumi mpaka makumi asanu pagulu lililonse, ndi kuyesa aliyense payekha. Google imagwiritsa ntchito ndalama zochulukirapo pagulu lililonse, chifukwa chake njira yoyendetsera kampeniyi imagawidwa mwanzeru mawu. Choncho, ngati mukufuna kuti malonda anu awonetsedwe pamaso pa omvera anu, muyenera kupanga zisankho zanzeru pakutsatsa pa Adwords. Tiyeni uku, malonda anu amatha kufikira omvera anu ndikuwonjezera malonda.

Kutsata kutembenuka

Kuti muwonjezere kubweza kwanu pazotsatsa, muyenera kukhazikitsa kutsatira kutembenuka kwa Adwords. Mungathe kuchita izi polowetsa zinthu zosiyanasiyana zamitundu yosiyanasiyana. Mutha kusankhanso kutsatira ROI polowa mumitundu yosiyanasiyana pamitengo yosiyanasiyana. Mutha kusankha kuphatikiza zosintha mkati mwa nthawi inayake, Mwachitsanzo, nthawi iliyonse wina akatsegulanso malonda anu. Tiyeni uku, mutha kutsata kuchuluka kwa anthu omwe adawonera malonda anu, koma osati kugula kanthu.

Mukakhazikitsa kutsatira kutembenuka kwa Adwords, mutha kutumiza izi ku Google Analytics kuti muwone zomwe zapangitsa kuti anthu asinthe kwambiri. Mutha kulowetsanso zosinthazi ku Google Analytics. Koma onetsetsani kuti simukutsata kawiri ndikutumiza deta kuchokera kugwero kupita kwina. Apo ayi, mutha kukhala ndi makope awiri a data yofanana. Izi zitha kuyambitsa zovuta. Ili ndi vuto lofala ndipo litha kupewedwa pogwiritsa ntchito chida chimodzi chotsata kutembenuka kwa AdWords.

Pomwe mutha kugwiritsabe ntchito kutsata kutembenuka kwa Adwords kuti bizinesi yanu ikhale yabwino, zingakhale zowononga nthawi komanso zokhumudwitsa kuti mudziwe zomwe zimagwira ntchito ndi zomwe sizili bwino. Chofunikira ndikuzindikira kuti ndi mitundu yanji yosinthika yomwe ili yofunika kwambiri kubizinesi yanu ndikutsata. Mukangosankha mtundu wa kutembenuka komwe mungatsatire, mudzatha kudziwa kuchuluka kwa ndalama zomwe mukupanga ndikudina kulikonse kapena kutembenuka.

Kuti muyambe ndi kutsatira kutembenuka kwa Adwords, muyenera kulumikiza Google Analytics patsamba lanu. Muyenera kusankha gulu loyenera ndikusintha mayina mu Google Analytics. Kutsata kutembenuka ndikothandiza kwambiri pakutsata zotsatsa komanso zochita za makasitomala. Ngakhale kukwera pang'ono kwa kutembenuka kungakuthandizeni kukulitsa bizinesi yanu. Popeza kudina kulikonse kumawononga ndalama, mudzafuna kudziwa zomwe zikugwira ntchito ndi zomwe sizikugwira ntchito.

Wothandizira wa Google Tag atha kukuthandizani kuti mukhazikitse kalondolondo watsamba lanu. Mutha kugwiritsanso ntchito Google Tag Manager kuti mugwiritse ntchito. Kugwiritsa ntchito Google Tag Assistant, mutha kuwona momwe ma tag otsata kutembenuka alili. Chizindikirocho chikatsimikiziridwa, mutha kugwiritsa ntchito pulogalamu yowonjezera ya Google Tag Assistant kuti muwone ngati kutembenuka kwanu kukugwira ntchito. Ndipo kumbukirani kugwiritsa ntchito njira ina yotsata kutembenuka yomwe imagwira ntchito bwino patsamba lanu. Malangizo awa angakuthandizeni kuti mupindule kwambiri ndi kampeni yanu ya Adwords.

Ngati ndinu watsopano ku Adwords, don’t get too caught up in the complicated details. Keep it simple by doing the minimum that the platform allows. Komanso, remember that AdWords requires time and patience. Ngati simukudziwa poyambira, here are some tips to get you started:

Kafukufuku wa mawu ofunika

While keyword research for Adwords is time-consuming, it’s a necessary first step towards a successful campaign. Poor keyword research can cost you thousands of dollars in missed sales. Mwamwayi, there are several simple ways to refine your keyword research. Here are some tips to get you started:

Use the Keyword Planner. This tool will tell you how much traffic a particular keyword gets every month. If traffic spikes during the summer, you’ll want to target these keywords. Komanso, use the Keyword Planner to find related keywords based on your constraints. You can even browse through hundreds of keywords using this tool. When you’ve narrowed down your list, choose the most relevant ones. Make sure to check your keyword’s competition, as it can influence the success of your campaign.

Do not use the same keywords every month. You’ll lose money if you choose keywords that are too competitive. Long tail keywords are great for blog posts, but they must continue to grow in popularity month after month. We’ll cover long tail keywords in a future post. One way to check the popularity of a keyword is to use Google Trends. If there’s no data on the popularity of a particular keyword, you can’t use it in Adwords.

Keyword research is a critical part of organic search marketing. It is an important step in your strategy, as it provides insight into your target audience’s preferences. You can then use the information you gain from this research to refine your content and SEO strategy. The result will be a higher amount of organic traffic and brand awareness. The most successful SEO campaigns start with keyword research and content creation. Once your content and website are published, your SEO efforts will be optimized for the keywords you’ve identified.

Mtundu wotsatsa

There are two types of bid strategies in Adwords: manual and enhanced. Manual CPC aims at driving quality traffic and ensuring a high click-through rate. Enhanced CPC focuses on maximizing click-through rates while protecting against wasted spend. Both manual and enhanced CPC strategies are time-consuming. While manual CPC generates the highest number of clicks, enhanced CPC is best for increasing brand awareness and collecting data for future conversion.

Mtengo-pa-kudina (Zamgululi) is the most common bid method for Adwords. It is generally used for campaigns that target a smaller audience and don’t require a large volume of traffic. The cost-per-mille bidding method is useful for both types of campaigns because it provides insights into the number of impressions. This data is important in long-term marketing campaigns. If your budget is tight, consider a manual CPC bidding strategy.

Bidding model for Adwords is a complex system that utilizes a number of techniques to optimize ad campaigns. Depending on your campaign objectives, you can either set a maximum bid for a keyword or manually adjust the bid based on the number of conversions and sales. For advanced users, dynamic bidding can be used to track conversions and adjust the bid accordingly. A successful campaign will increase the bid when the campaign objective is met.

Manual bidding can be used to fine-tune ad targeting. Manual bidding can be used for ad groups and individual keywords. Manual CPC bidding is best suited for initial campaigns and data gathering. By using this strategy, you pay only when an ad is clicked. Manual CPC bidding allows you to tweak your bids individually to achieve optimal results. You can also choose to set a maximum CPC to increase control over your campaign.

Dinani-kupyolera mulingo

A study released by WordStream on the average click-through rate (Mtengo CTR) for AdWords campaigns found that it ranged from 0.35% ku 1.91%. The study also identified the factors that increase or decrease CTR, including the number of clicks per ad, the cost per click (Zamgululi), and the cost per action (CPA).

While high CTR means high impressions, this does not mean ad campaign is working well. Using the wrong keywords can cost money and not convert. The ads should be tested in every aspect of their creation to ensure they are as relevant to the intended audience as possible. Aside from keyword research, ad content should also be optimized to boost CTR. Here are some tips for improving your CTR:

Choyamba, determine what type of website you’re running. Mwachitsanzo, eCommerce websites will have a lower CTR than lead generation sites. For eCommerce websites, localized campaigns can increase CTR, as consumers trust local businesses. While text and image ads are not the most persuasive for lead generation websites, informational and compelling ads can help drive viewer curiosity. This will ultimately lead to a click-through. Komabe, the CTR depends on several factors, including the type of offer and the network.

Increasing CTR is an essential element of effective pay-per-click advertising. A high CTR directly affects cost per click, which determines quality score. The click-through rate is calculated by dividing the number of impressions by the number of clicks. If your CTR is above five percent, it means that a large portion of people who see your ads will click them. As long as this is the case, it’s worth optimizing your pay-per-click ads for a high CTR.

Mawu osakira

Mu Adwords, negative keywords are words or phrases that prevent your ads from appearing when a user searches for them. You create negative keywords by adding a minus sign before a keyword or phrase. You can use any word or phrase as a negative keyword, such as ‘ninja air fryer’. A negative keyword can be as broad or as specific as you wish. Here are some ways to use negative keywords in your Adwords campaigns.

The default negative keyword match type is negative broad match. This means that negative broad match keywords will not show up for queries that contain all the negative terms. If you only have a couple of negative terms in your query, your ads will not show up. This means that you’ll be able to create campaigns faster by choosing negative broad match keywords. But you have to be careful when selecting negative broad match keywords. You don’t want to get stuck with a campaign that doesn’t have any sales.

You can use negative keywords at the ad group level to protect your ads from generic terms. Tiyeni uku, you’ll be able to block out any searches that don’t apply to your ad group. This strategy is particularly useful when you want to restrict certain ad groups. The negative keyword will automatically become the default negative keyword for future ad groups. Just be sure to check Google’s website and the ad groups for any ambiguities.

Your journey to using negative keywords begins with finding keywords that are irrelevant for your business. Once you have identified these keywords, you should use the search terms tab to discover in-depth search queries for those keywords. Review this report regularly to ensure that your ads are not wasting your valuable time and money on irrelevant keywords. Kumbukirani, you’ll never make a sale if you don’t target the right people! If you don’t use negative keywords in Adwords, you’ll end up with a stale ad campaign.

Targeting your audience

If you’re thinking about implementing remarketing campaigns in your AdWords campaign, you’ll want to target specific groups of people. These groups are already browsing the web, but you can add or exclude those groups. If you’re targeting specific demographics, you’ll want to select them before you begin building your campaign. Using Google’s Audience Manager will help you determine which groups to target and how much information they have about you.

To find a suitable audience, you should first determine your website’s target location and language. If your target audience is located in the United States, then targeting them with the US language will be ineffective. Mwanjira ina, if your website only has local customers, you should target people who are in your area. Mwachitsanzo, if you’re a local plumber, you shouldn’t target people who live in the USA.

When targeting your audience with Adwords, you can use similar audiences or remarketing to reach people who share common interests and behaviors. Kuphatikiza apo, you can create custom audiences by adding relevant keywords, URLs, and apps to your audience list. This is a great way to target specific audience segments. This allows you to reach people who have already taken a specific action on your website. Pomaliza, the key to effective audience targeting is understanding what makes a particular person click on your ad.

The first step in developing a successful Adwords campaign is targeting your audience. Adwords’ audience targeting features can help you target people who have expressed interest in your products or services. This will improve your campaign’s performance, while decreasing your ad spend on uninteresting eyeballs. You can also target people who have visited your website or app. This will help you better target your audience and improve your bidding strategy.

Before attempting to use Adwords, you need to research your keywords. Kuphatikiza apo, you need to know how to choose a match type, which refers to how closely Google matches your keyword with what people are searching for. Different match types include exact, mawu, and broad. You want to choose the most exact match type, and broad is the least specific match type. If you’re not sure which type to choose, consider scanning your website and picking the best combination based on its content.

Kafukufuku wa mawu ofunika

A good way to make the most of your AdWords campaign is to conduct keyword research. You can use Google’s free keyword tool, the Keyword Planner, or another paid keyword research tool. In either case, your research should focus on terms that have the highest chance of ranking in Google searches. A buyer persona is a profile of the ideal customer. It details their characteristics, goals, challenges, influences, and buying habits. Using this information, you can select the most appropriate keywords for your AdWords campaign. You can also use keyword research tools like Alexa to get information on competitors and paid keywords.

Mukakhala ndi mndandanda wa mawu osakira, you can refine your list to find the ones that will produce the highest return. A seed keyword is a popular phrase that describes a product or service. Mwachitsanzo, “chocolates” might be a good seed keyword. Ndiye, using a keyword selection tool such as Google’s Keyword Tool, expand your search to other related terms. You can even use a combination of related terms to further refine your strategy.

It is crucial to do your keyword research in the early stages of your campaign. Doing so will ensure that your budget is appropriate and your campaign has the best chance of success. Besides determining the number of clicks required to generate a certain amount of revenue, keyword research also ensures that you are targeting the right keywords for your campaign. Kumbukirani, the average cost per click can vary dramatically from keyword to keyword and industry to industry.

Once you’ve identified the right keywords, you’re ready to find out what competitors are doing for their websites. SEO includes different aspects of digital marketing, such as mentions in social media and traffic for certain keywords. A brand’s SOV and overall positioning in the market will help you determine how to expand and captivate your users. In addition to researching keywords, you can also compare the competitors’ sites for organic keyword research.

Kutsatsa

Bidding on Google Adwords is the process of paying Google for traffic that reaches your website. You can choose between different methods to bid. Cost-per-click bidding is the most popular. In this method, you only pay when someone clicks on your advertisement. Komabe, CPC bidding is also an option. By bidding on this method, you only pay when someone actually clicks on your ad.

While it is possible to buy an ad and see how it performs, it’s still essential to monitor it. If you want to see the highest amount of conversions and convert them into sales, you need to make sure that your ads are targeted to people who are interested in what you have to offer. The competition is fierce and you can use this information to craft a more effective campaign. You can always learn from them as you optimize your campaign to get the highest ROI.

Quality score is another metric to consider. Quality score is a measure of how relevant your ad is to search queries. Having a high quality score will help your ad rank, so don’t be afraid to improve it! By increasing your bid, you can boost your ad’s quality score. You should aim to get at least a quality score of 6.

It’s important to remember that Google’s Adwords platform can be overwhelming at times. To help you understand the whole process, break it down into smaller parts. Each ad group belongs to a campaign, which is where you can manage your daily budget and total budget. The campaigns are the core of your campaign and should be your primary focus. But don’t forget that your campaign can contain multiple ad groups.

Zotsatira zabwino

Adwords’ Quality Score is a measure of how well your ads match the content of your site. It prevents you from displaying irrelevant ads. This metric can be tricky to understand and improve on your own. It can only be accessed through the Keywords Performance Report of Adwords. You cannot use it in other ad-serving programs such as DashThis. Listed below are the best practices for improving your Quality Score.

CTR is more complex than it may appear. It takes into account historical data and the current competitiveness of the keyword. Even if a keyword has a low CTR, it can still earn a high quality score. Google will let you know beforehand how much you can expect your ad to get when it goes live. Adapt your ad text accordingly. You can improve your Quality Score by improving these three components.

The click-through rate is another important factor. If your ad gets five clicks, it will have a quality score of 0.5%. Getting many impressions in search results is useless if no one clicks on them. This indicator is used to determine the relevance of your ads. If your ads are not getting enough clicks, your Quality Score may be lower than the competition’s. Komabe, it doesn’t mean that you should stop running your ads if your Quality Score is low.

In addition to a high click-through rate, your ads must be relevant to the keywords that are being targeted. A good ad manager knows how deep to go with keyword groups. There are many factors that make up a quality score, and working on improving them can be beneficial over the long run. Pomaliza, it can improve your positioning, and your cost per click. Komabe, this can’t be achieved overnight, but with some work, it can make a big difference over the long run.

Mtengo pa dinani

You may be wondering how to calculate your ROI with Cost per click for Adwords. Using benchmarks for different industries can help you set your marketing budget and set goals. Here are some benchmarks for the Real Estate industry. According to AdWords industry benchmarks, CPC for this industry is 1.91% pa intaneti yosaka ndi 0.24% pa netiweki yowonetsera. If you are planning to use Google AdWords for your website or business, keep these benchmarks in mind.

CPC pricing is often referred to as pay-per-click (PPC) pricing. Ads that appear in the top results of Google’s search engine can cost as little as 81 cents per click. This may be the advertising gold standard when it comes to frying pans. The higher your PPC, the higher your return on investment will be. Komabe, your PPC budget will vary depending on dayparting, competition for keywords, ndi magoli abwino.

Average cost per click for Adwords varies by industry, business type, and product. The highest cost per click is in consumer services, legal services, and eCommerce. The lowest cost per click is in travel and hospitality. Cost per click for a particular keyword depends on the bid amount, quality score, and competitive bidding. The cost per click may fluctuate depending on your competitors’ bids and your ad rank.

To decrease cost per click, you can choose to make your bids manually or automatically. Ndiye, Google will select the most relevant bid according to your budget. You can also set a daily budget for your campaign, and then leave the rest up to AdWords. You can optimize your account by creating and maintaining an appropriate structure, and performing frequent audits to catch any mistakes. Choncho, how do you calculate your CPC?

Kutsata kutembenuka

Having an Adwords conversion tracking pixel is an important part of your online marketing strategy. This code allows you to see how many visitors actually convert on your website. You can then use this data to tweak future ads and optimize the performance of your entire site. To set up conversion tracking on your website, simply create a conversion tracking pixel on the website and deploy it to track visitors’ activity. You can view the data on several levels, kuphatikizapo Campaign, Ad Group, Malonda, ndi Keyword. You can even bid on keywords based on their performance in converting.

Setting up AdWords conversion tracking is simple: you simply input the Conversion ID, Conversion Label, and the Conversion Value. You can also select the “Moto On” date for the tracking code to fire. You can select a date from a specific page, such as the “Zikomo” tsamba, to ensure that the code fires on the desired date. The Fire On date should be a few days prior to the date on which you wish to capture conversion data.

Using AdWords without conversion tracking is akin to flushing money down the drain. It’s a waste of time and money to keep running advertisements while you wait for a third party to implement the tracking code. The real data will only begin to show up once you have the tracking code in place. So what are the most common conversion tracking errors? Here are some common causes:

Using AdWords conversion tracking is a great way to see how many visitors convert on your site. AdWords conversion tracking is an extremely important part of online marketing for small businesses, as you pay for every click. Knowing how many visitors convert to sales will help you determine whether or not your advertising spend is generating revenue. The better you know your conversion rate, the better decisions you can make. Choncho, start implementing AdWords conversion tracking today.

Ngati mukuganiza zotsatsa pa nsanja yotsatsa ya Google, ndiye muyenera kudziwa kukhazikitsa kampeni, sankhani mawu osakira, ndi kupanga zotsatsa. Nkhani yotsatirayi ili ndi malangizo ndi mfundo zothandiza zimene zingakuthandizeni kuyamba. Mutha kudziwanso zambiri za malipoti a Google AdWords ndi kukhathamiritsa. Nawa maupangiri ofunikira kwambiri omwe muyenera kukumbukira mukamachita kampeni pa Google. Pitirizani kuwerenga! Nditawerenga nkhaniyi, muyenera kupanga zotsatsa za AdWords.

Kutsatsa pa nsanja yotsatsa ya Google

Panopa, tsamba lodziwika kwambiri padziko lonse lapansi, Google, ili ndi mabiliyoni a ogwiritsa ntchito. Google imapanga ndalama pogwiritsa ntchito njira ziwiri zazikulu: popanga mbiri ya ogwiritsa ntchito ndikugawana izi ndi otsatsa. Kenako Google imapempha otsatsa kuti azitsatsa malonda omwe amaperekedwa ndi makampani ena. Njira iyi, kutchedwa kubwereketsa kwanthawi yeniyeni, ndiyo njira yabwino kwambiri yofikira anthu ambiri omwe angakhale makasitomala. Makampani mazanamazana amapatsa Google zidziwitso zofunikira ndi chidziwitso pakuyika zotsatsa.

Kupanga kampeni

Pali zosankha zambiri zosiyanasiyana zopangira kampeni mu Google Adwords. Mukasankha mawu osakira, mukhoza kukhazikitsa bajeti ndi kulunjika dera. Mutha kusankha mtundu wa zotsatira zomwe mukufuna kuti ziwonetsedwe pakampeni, monga kudina kapena kutembenuka. Mukhozanso kufotokoza chiwerengero cha masiku pamwezi. Izi zilola kuti malonda anu aziwoneka pamasamba a anthu a m'dera limenelo.

Mutha kusankha kulunjika malonda anu ku adilesi inayake kapena kudera lalikulu, monga zip code. Mukhozanso kusankha kulunjika anthu malinga ndi msinkhu, jenda, ndi mlingo wa ndalama. Kutengera mtundu wa malonda omwe mukufuna kuwonetsa, mukhoza kulunjika anthu malinga ndi zomwe amakonda. Ngati simukudziwa chomwe mukufuna omvera anu, mutha kusankha magulu otakata ngati “onse okhala ku US,” kapena “pafupifupi nzika zonse zaku United States” za malonda.

Pokhazikitsa kampeni, muyenera kusankha cholinga. Izi zitha kutanthauza zinthu zosiyanasiyana zamabizinesi osiyanasiyana. Cholinga chodziwika bwino chidzapangitsa kusiyana pakati pa kutsogolera ndi kulephera. Mukhozanso kukhazikitsa zolinga za SMART kuti zikuthandizeni kupanga machitidwe ndi njira zokwaniritsira zolinga zanu za Google Adwords. Chitsanzo chabwino cha cholinga chotembenuka ndi kuchuluka kwa kudina komwe malonda anu amalandira. Chiwerengerochi chikuwonetsani ndalama zomwe muyenera kugwiritsa ntchito pa kampeni yanu.

Ngati ndinu watsopano ku AdWords, ndikwabwino kufalitsa bajeti yanu yonse mofanana pamakampeni anu onse. Sankhani bajeti yotengera zolinga zabizinesi yanu, ndikutsitsa bajeti ya omwe safunikira kwenikweni. Musaiwale kuti mutha kusintha bajeti ya kampeni iliyonse. Sikochedwa kwambiri kuti musinthe bajeti kuti mupeze zotsatira zabwino. Mukakhazikitsa kampeni yanu mu Google Adwords, kumbukirani kuganizira zolinga zanu ndikutsatira zotsatira zanu.

Kusankha mawu osakira

Musanasankhe mawu anu osakira, muyenera kuganizira zomwe zolinga zanu ndi kampeni yanu yotsatsa. Ngati cholinga chanu ndikukulitsa chidziwitso cha bizinesi yanu, mwina simungafune mawu osakira. Ngati mukuyesera kuwonjezera malonda, mungafune kuyang'ana pa mawu osakira omwe amayang'ana kwambiri omvera anu ndikukhala ndi voliyumu yocheperako yosaka. Ngakhale kuchuluka kwakusaka ndi chinthu chofunikira kuganizira, muyeneranso kuganizira zinthu zina, monga mtengo, kufunika ndi mpikisano, popanga chisankho.

Relevancy ndi muyezo womwe ungagwiritsidwe ntchito kukonza mndandanda wautali wa mawu osakira ndikuwawonetsa potengera kufunika kwake.. Kugwiritsa ntchito mawu osakira kukuwonetsa kuchuluka kwa anthu omwe adzafufuze mawuwo. Kutchuka kumagwirizana kwambiri ndi kuchuluka kwakusaka kwa mawu osakira. Kugwiritsa ntchito mawu osakira otchuka kungakuthandizeni kufikira anthu ochulukirachulukira kakhumi kuposa omwe amadziwika kwambiri. Mawu ofunika omwe ali ndi voliyumu yakusaka kwambiri amatha kukopa ogwiritsa ntchito ambiri ndikuwonjezera matembenuzidwe anu.

Pomwe mutha kugwiritsa ntchito mawu osakira a Google kuti mupeze mawu osakira, sichimapereka mzati momwe mungapangire kuthekera kotsatsa. Kuti muwunikire mtundu wa mwayi wanu wa mawu osakira, muyenera kupanga mndandanda wazomwe zili zofunika pabizinesi yanu. Nazi 3 mfundo zofunika kuziganizira posankha mawu osakira mu Adwords:

Posankha mawu osakira a kampeni yanu yotsatsa, onetsetsani kuti mukudziwa omvera omwe mukufuna bizinesi yanu. Mwachitsanzo, sitolo yaikulu ya nsapato ikhoza kusankha mawu ofunika kwambiri, zomwe zidzawonekere muzosaka zosiyanasiyana, monga nsapato. Pamenepa, mawu ofunika angakhale okhudzana ndi anthu ochepa, koma sikungakhale chisankho chabwino kwambiri. Komanso, mutha kuyesa magulu otsatsa kutengera zomwe mumagulitsa kapena ntchito zomwe mumagulitsa. Mwa njira iyi, mutha kuwonetsetsa kuti zotsatsa zanu ziwoneka pazotsatira za anthu okhudzidwa.

Kupanga zotsatsa

Gawo loyamba pakuwonetsetsa kuti malonda anu ndi othandiza momwe mungathere ndikuwonetsetsa kuti mukukopa ziyembekezo zoyenera.. Ngakhale anthu osayenerera sangathe kudina malonda anu, ziyembekezo zoyenerera ndi. Ngati muli ndi malonda abwino, mudzapeza kuti mtengo wanu podina ndi wotsika. Chotsatira ndikupanga mitundu ingapo ya malonda anu ndikuyang'anira momwe aliyense amachitira.

Choyambirira, muyenera kudziwa mawu osakira omwe mukufuna kutsata. Pali zida zambiri zaulere zaulere zomwe zikupezeka pa intaneti zomwe zingakuthandizeni kupeza mawu ofunikira pa kampeni yanu yotsatsa. Malo abwino oyambira ndi kugwiritsa ntchito chida chotchedwa Keyword Planner. Zikuthandizani kupeza mawu osakira omwe apangitse malonda anu kukhala osiyana ndi ena onse. Mukangosankha mawu osakira, gwiritsani ntchito chida chokonzekera mawu osakira kuti mudziwe kuchuluka kwa mpikisano womwe mawuwo ali nawo.

Kutsata zotembenuka

Ngati mukuganiza momwe mungatsatire kutembenuka kwamakampeni anu a Google Adwords, bukuli likuthandizani kuti muyambe. Kutsata kutembenuka ndikosavuta kukhazikitsa, koma amafuna kuti mulowetse pamanja “dinani” Ma tag a HTML mu code yanu ya Google. Mutha kugwiritsa ntchito bukhuli kuti mudziwe njira yabwino yogwiritsira ntchito kutsata kutembenuka pamakampeni anu a Adwords. Pali njira zambiri zowonera kutembenuka kuchokera kumakampeni anu a Adwords.

Choyamba, muyenera kudziwa mtundu womwe mukufuna kugwiritsa ntchito pa kampeni yanu ya AdWords. Pomwe Google Analytics imatsata zosintha kuchokera pakudina koyamba kwa wosuta, AdWords ipereka mwayi pakudina komaliza kwa AdWords. Izi zikutanthauza kuti ngati wina adina pa malonda anu, koma kenako amasiya tsamba lanu, akaunti yanu ya Google Analytics idzawapatsa ngongole chifukwa chodina koyamba.

Khodi yomwe imayambika patsamba lothokoza la sitolo yanu idzatumiza deta ku Google Ads. Ngati simugwiritsa ntchito code iyi, muyenera kusintha kachidindo kanu ka e-commerce kuti mupeze zomwe mukufuna. Chifukwa nsanja iliyonse ya e-commerce imagwiritsa ntchito njira ina yotsatirira, njirayi ikhoza kukhala yovuta, makamaka ngati ndinu watsopano ku mapulogalamu apa intaneti kapena HTML.

Mukadziwa momwe kutembenuka kumawoneka, mutha kutsata kuchuluka komwe kuli koyenera. Izi ndizofunikira makamaka pakutsata kufunikira kwa otembenuka, monga ndalama zomwe zimachokera kumadina zikuwonetsa ndalama zenizeni. Ndizothandizanso kudziwa momwe mungatanthauzire kuchuluka kwa otembenuka kuti muthe kukulitsa phindu lanu pamakampeni anu a Adwords. Palibe choloweza mmalo pakutsata kolondola. Mudzadabwitsidwa ndi zotsatira.